The LinkedIn Lady with Carol McManus is a live, one-hour program broadcast on the Internet. It's entertaining, informative, current, and fun!

Hosted by the talented and resourceful Carol McManus, America's LinkedIn Lady and the Founder and CEO of Ywait4success (pronounced ‘why wait for success'), a highly successful coaching, consulting and training organization.

Carol is a self-described recovering corporate executive who left that world in 2007 to start her own business. She grew it quickly with a very limited marketing budget but through the creative and diligent use of social media. Today, she is one of the most sought-after speakers and consultants for businesses and entrepreneurs who aspire to grow their business by using this digital medium as a way to stay in touch with and attract new clients.

Carol's approach to social media is grounded in her business experience. She works with clients to determine their business goals, their marketing message, and their ideal target audience. Then and only then, does she recommend the guide in the development, implementation and management of their social media plan to support their business goals.

During the shows, Carol will be interviewing other experts in the field of social networking and social media as well as business owners and leaders who are, today, using it themselves to grow their personal brand and grow their bottom line.

She is the creator of the LinkedIn System for Success, a home study course for anyone wanting to improve his or her online biography using LinkedIn. "This is the professional social networking site and a must-do for your personal presence online if you want to be taken seriously by potential employees, employers, consultants, clients, vendors, partners, investors, and more."

While speaking and coaching to audiences all over the country on the do's and don'ts of social networking, Carol continues to grow Ywait4success. Her executive coaching and consulting business focuses on businesses primarily in the service sector whose needs include strategic planning, leadership development, financial metrics for managing higher productivity, marketing, recruiting, and sales training. She and her team of experts create customized options for business owners and legacy leaders to grow profitably and develop the talents of their entire organization.

Carol's background in the real estate industry covered more than three decades. The majority of that time was spent in brokerage management, field operations, sales and management training, and ultimately as Senior Vice President of Real Estate Operations for Coldwell Banker Real Estate Corporation, wholly owned subsidiary of Realogy (parent company to Century-21, ERA, Sotheby's International, Better Homes & Gardens Real Estate, Cartus Relocation, TRG, and NRT). Her transfers took her from Washington, D.C. to Connecticut, to California to Georgia, to New Jersey. Rarely in the service business will you find someone whose experience covers such a broad range of responsibilities and geography. She has seen business from every side - as an owner, as a franchisee, as a franchisor, and from the corporate seat.

Carol is the author of Ten Traits for Top Performers, a book written exclusively for the 125,000 sales associates and brokers in the Realogy system. Her research and wisdom is used every day to help broker-owners, managers, and sales associates improve on their skills to stand out from the competition.

You can learn more about Carol and her services by visiting www.linkedinlady.com and www.ywait4success.com today.

The world of advertising has always been about creative messaging, proper placement and of course, budget. But in the world of digital cross-communication, even herculean efforts in advertising may be wasted.

My guest today is Steve Olenski, Senior Content Creative Strategist for Responsys, a leading provider of email and cross-channel marketing. Their services include email, mobile, social, the web and display. Steve brings to his company and to my listeners a very unique set of talents and passions. He's worked in marketing department of two Fortune 500 companies. He's worked for various sized ad agencies in creative development, branding and copywriting roles. This man knows full well how marketing and advertising should work together to achieve ultimate success.

But even more important to the listeners of this show, Steve is without question, a social media evangelist. An expert blogger and highly influential, he's been names one of the Top 100 Influencers in Social Media by Social Technology Review and a Top 50 Social Media Blogger by Kred. In addition to his current role at Responsys, Steve continues to write for Forbes, Ad Age, Business Insider, Business 2 Community, Social Media Today, Branding Magazine and more.

The foundation of today's interview stems from a blog post his wrote recently titled "This Just In: A Lot of People Don't Trust Advertising" Subtitle: Shocking. Surprising. Astonishing. "If you used any or all of these words to describe your reaction to the title of this article and you are in marketing or advertising - you may want to seriously consider a career change." While Steve's words may send shock waves through your system and prompt you to put a padlock on your checkbook, I think you'll find that there is hope for advertising - and in fact - a continued and important place for advertising, but it is definitely different from what you have been doing in the past.

Don't miss this insightful and important from FRiday, March 22nd. This show was pre-recorded to accommodate our schedules so you will not be able to text or call us during the show, but be sure to send your comments or questions to me through http://linkedinlady.com. You can also catch this show on my iTunes channel: http://toginet.com/rss/itunes/thelinkedinladyshow

From 3/08/2013

Occasionally, we need to take a step back from the social media ledge and look at what else we are doing in the digital and non-digital space.  When was the last time you really looked at your website?  How are you presenting yourself to your prospective customers?  Are they finding what they want?  What’s missing?  Is your website static or interactive?  These are the types of questions businesses need to ask themselves at least once a year – yes, once a year because that’s how quickly trends and expectations change. 

Once we review the essentials of what you need to be doing today, we’ll move on the subject of social media.  Keep in mind social media is a platform media and a vehicle to get business to your website or your doorstep.  It is not, by itself, the substitute for your business. 

I’m going to focus on Pinterest and Facebook’s Redesigned News Feed.  Perfect examples of how changes and trends offer new opportunities for small businesses to move with the market or be left behind.  

Expect tons of valuable information today so join me at 4 pm EST on rockstarradionetwork.com for the LinkedIn Lady Show. Send me your text questions during the show using the LiveChat feature or better yet, call me on our toll free number 866-404-6519.  You can also follow show highlights on twitter using the hashtag #lilshow.

From 3/07/2013

So thrilled to welcome back Peggy Anne Salz to The LinkedIn Lady Show.  She is my guest the first Thursday of every month. Peggy Anne is the chief analyst and founder of MobileGroove.  Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing her as an authority on mobile search and content discovery technologies.  Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert. 

She is the author of the Everything Guide to Mobile Apps (publication date is March, 2013).  It is a practical book/eBook that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement.  Today we will be discussing the highlights of that book by reviewing the Top 10 things you need to know about mobile apps.

Peggy recently returned from the Mobile World Congress in Barcelona Spain and will be reporting on the highlights, the trends, and the hot news shared by thought leaders and experts in the mobile arena. 

We will also be discussing key points just published by the CMO Council and inmobi in their MRM Year in Review: Mobile Advertising Bright Spots in 2012.

Plus I’ll be asking Peggy to weigh in on questions I am receiving from clients about mobile technology. Questions you may have yourself like: What is the best way to get my message out – text, advertising, or apps?  Does mobile work better for certain segments of the market – women or millennials?  How often is too often to send text message to my mobile community? Which mobile search engines should I be advertising through – Google, Facebook or Twitter?

Don’t miss this informative show today at 4 pm EST on rockstarradionetwork.com. Because Peggy is located in Germany, this show was pre-recorded.  If you have questions for me or Peggy, please send me a message through twitter @linkedinlady or contact me directly through my website: http://linkedinlady.com

From 3/6/2013

One of the joys of hosting The LinkedIn Lady Show is knowing that when Wednesday rolls around, I will be sharing the microphone with Mr. Cool Hunter himself, Ken Herron.  We have been scouring the blogs and news feeds today and they are on fire!

Needless to say, Facebook is front and center as they are poised to roll out a major revamp that they have been test marketing in New Zealand.  It’s all about content-specific news feeds – but the underlying motive seems to point yet again to their motive in generating more revenue from users – without charging a user fee.  Coincidentally, Google+ is rolling out some changes and enhancement to their design.  In either case, you are in race to capture, engage, and motivate your fans, friends, and followers – BUT how many of them are actually seeing the results of your labor?

But we have some less controversial and truly fun things to talk about today also.  Like, don’t overthink Vine – keep it simple; keep it snappy; and know your purpose.

In the same vein of image marketing there are a few things we will recommend on the use of Instagram that will help you and your business get found and ultimately convert those eyeballs to customers.

We will also share the latest poll information from Pew Research, which breaks down age, gender and race preferences for all the major social media platforms.

Fasten your seatbelt – this is going to be an information-packed show and you won’t want to miss any of it! Tune in at 4 pm EST on rockstarradionetwork.com. Follow show highlights on twitter using #lilshow or join us in LiveChat and call us on 866-404-6519. 

From 3/05/2013

Regardless of the business you are in, being a speaker can enhance their reputation and grow your business. You can do this on a small scale at local events or you may be ready for the big stage. But either way, it is critical to have an easy-to-find and easy-to-understand branding online. This includes websites, blogs and social media. Today's guest is an expert in working with both aspiring and very experienced speakers to establish that presence.

Cynthia Lay is a prime example of both the ‘multiple streams of income' and ‘focus on a defined niche and be the best in that niche' models.

Known in the speaking industry as ‘the Butterfly Herder,' she works closely with aspiring professional speakers as they grow from speaking as a hobby to working in the industry full-time. In addition to providing traditional website design services, Cynthia consults in the areas of public relations, social media, content & product creation... and has even given advice a few times on what not to wear on stage!

Cynthia partners with several World Champions of Public Speaking and Hall of Fame Speakers in the facilitation of World Champions' EDGE, an international online community for speakers who are dedicated to developing their advanced speaking & business skills. In her free time... (ha!) she's also a partner in ‘Accidental Careers,' her husband's speaking and training company that serves people in mid-career who need help in finding their success formula.

Join us today at 4 pm EST on rockstarradionetwork.com to learn how you can build and promote your speaking career using some of the best tips and tricks that Cynthia will share. You can follow show highlights on twitter using our hashtag #lilshow or log into LiveChat to post a question. You are also welcome to call in using our toll free number 866-404-6519.