The world of advertising has always been about creative messaging, proper placement and of course, budget. But in the world of digital cross-communication, even herculean efforts in advertising may be wasted.

My guest today is Steve Olenski, Senior Content Creative Strategist for Responsys, a leading provider of email and cross-channel marketing. Their services include email, mobile, social, the web and display. Steve brings to his company and to my listeners a very unique set of talents and passions. He's worked in marketing department of two Fortune 500 companies. He's worked for various sized ad agencies in creative development, branding and copywriting roles. This man knows full well how marketing and advertising should work together to achieve ultimate success.

But even more important to the listeners of this show, Steve is without question, a social media evangelist. An expert blogger and highly influential, he's been names one of the Top 100 Influencers in Social Media by Social Technology Review and a Top 50 Social Media Blogger by Kred. In addition to his current role at Responsys, Steve continues to write for Forbes, Ad Age, Business Insider, Business 2 Community, Social Media Today, Branding Magazine and more.

The foundation of today's interview stems from a blog post his wrote recently titled "This Just In: A Lot of People Don't Trust Advertising" Subtitle: Shocking. Surprising. Astonishing. "If you used any or all of these words to describe your reaction to the title of this article and you are in marketing or advertising - you may want to seriously consider a career change." While Steve's words may send shock waves through your system and prompt you to put a padlock on your checkbook, I think you'll find that there is hope for advertising - and in fact - a continued and important place for advertising, but it is definitely different from what you have been doing in the past.

Don't miss this insightful and important from FRiday, March 22nd. This show was pre-recorded to accommodate our schedules so you will not be able to text or call us during the show, but be sure to send your comments or questions to me through http://linkedinlady.com. You can also catch this show on my iTunes channel: http://toginet.com/rss/itunes/thelinkedinladyshow

From 3/08/2013

Occasionally, we need to take a step back from the social media ledge and look at what else we are doing in the digital and non-digital space.  When was the last time you really looked at your website?  How are you presenting yourself to your prospective customers?  Are they finding what they want?  What’s missing?  Is your website static or interactive?  These are the types of questions businesses need to ask themselves at least once a year – yes, once a year because that’s how quickly trends and expectations change. 

Once we review the essentials of what you need to be doing today, we’ll move on the subject of social media.  Keep in mind social media is a platform media and a vehicle to get business to your website or your doorstep.  It is not, by itself, the substitute for your business. 

I’m going to focus on Pinterest and Facebook’s Redesigned News Feed.  Perfect examples of how changes and trends offer new opportunities for small businesses to move with the market or be left behind.  

Expect tons of valuable information today so join me at 4 pm EST on rockstarradionetwork.com for the LinkedIn Lady Show. Send me your text questions during the show using the LiveChat feature or better yet, call me on our toll free number 866-404-6519.  You can also follow show highlights on twitter using the hashtag #lilshow.

From 3/07/2013

So thrilled to welcome back Peggy Anne Salz to The LinkedIn Lady Show.  She is my guest the first Thursday of every month. Peggy Anne is the chief analyst and founder of MobileGroove.  Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing her as an authority on mobile search and content discovery technologies.  Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert. 

She is the author of the Everything Guide to Mobile Apps (publication date is March, 2013).  It is a practical book/eBook that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement.  Today we will be discussing the highlights of that book by reviewing the Top 10 things you need to know about mobile apps.

Peggy recently returned from the Mobile World Congress in Barcelona Spain and will be reporting on the highlights, the trends, and the hot news shared by thought leaders and experts in the mobile arena. 

We will also be discussing key points just published by the CMO Council and inmobi in their MRM Year in Review: Mobile Advertising Bright Spots in 2012.

Plus I’ll be asking Peggy to weigh in on questions I am receiving from clients about mobile technology. Questions you may have yourself like: What is the best way to get my message out – text, advertising, or apps?  Does mobile work better for certain segments of the market – women or millennials?  How often is too often to send text message to my mobile community? Which mobile search engines should I be advertising through – Google, Facebook or Twitter?

Don’t miss this informative show today at 4 pm EST on rockstarradionetwork.com. Because Peggy is located in Germany, this show was pre-recorded.  If you have questions for me or Peggy, please send me a message through twitter @linkedinlady or contact me directly through my website: http://linkedinlady.com

From 3/6/2013

One of the joys of hosting The LinkedIn Lady Show is knowing that when Wednesday rolls around, I will be sharing the microphone with Mr. Cool Hunter himself, Ken Herron.  We have been scouring the blogs and news feeds today and they are on fire!

Needless to say, Facebook is front and center as they are poised to roll out a major revamp that they have been test marketing in New Zealand.  It’s all about content-specific news feeds – but the underlying motive seems to point yet again to their motive in generating more revenue from users – without charging a user fee.  Coincidentally, Google+ is rolling out some changes and enhancement to their design.  In either case, you are in race to capture, engage, and motivate your fans, friends, and followers – BUT how many of them are actually seeing the results of your labor?

But we have some less controversial and truly fun things to talk about today also.  Like, don’t overthink Vine – keep it simple; keep it snappy; and know your purpose.

In the same vein of image marketing there are a few things we will recommend on the use of Instagram that will help you and your business get found and ultimately convert those eyeballs to customers.

We will also share the latest poll information from Pew Research, which breaks down age, gender and race preferences for all the major social media platforms.

Fasten your seatbelt – this is going to be an information-packed show and you won’t want to miss any of it! Tune in at 4 pm EST on rockstarradionetwork.com. Follow show highlights on twitter using #lilshow or join us in LiveChat and call us on 866-404-6519. 

From 3/05/2013

Regardless of the business you are in, being a speaker can enhance their reputation and grow your business. You can do this on a small scale at local events or you may be ready for the big stage. But either way, it is critical to have an easy-to-find and easy-to-understand branding online. This includes websites, blogs and social media. Today's guest is an expert in working with both aspiring and very experienced speakers to establish that presence.

Cynthia Lay is a prime example of both the ‘multiple streams of income' and ‘focus on a defined niche and be the best in that niche' models.

Known in the speaking industry as ‘the Butterfly Herder,' she works closely with aspiring professional speakers as they grow from speaking as a hobby to working in the industry full-time. In addition to providing traditional website design services, Cynthia consults in the areas of public relations, social media, content & product creation... and has even given advice a few times on what not to wear on stage!

Cynthia partners with several World Champions of Public Speaking and Hall of Fame Speakers in the facilitation of World Champions' EDGE, an international online community for speakers who are dedicated to developing their advanced speaking & business skills. In her free time... (ha!) she's also a partner in ‘Accidental Careers,' her husband's speaking and training company that serves people in mid-career who need help in finding their success formula.

Join us today at 4 pm EST on rockstarradionetwork.com to learn how you can build and promote your speaking career using some of the best tips and tricks that Cynthia will share. You can follow show highlights on twitter using our hashtag #lilshow or log into LiveChat to post a question. You are also welcome to call in using our toll free number 866-404-6519.

From 3/04/2013

It is the first Monday of the month and therefore it is Mail Bag Monday with Carol McManus!  Today I am going to focus on questions that have come to me from audiences, clients or through email.  As you would expect, I receive questions every day as more and more business people realize the importance of social media for their business – and recognize that there are many rabbit holes one can slip down.

So if the social media demons are plaguing your efforts, then today’s show may be just what you are looking for.  On deck:  what are the best tools to simplify and manage your social media marketing.  I will be sharing Pros and Cons as well as pricing and best applications for the top sites.

I’ll be reviewing the most common questions about social media marketing and give you specific and actionable things to do so you can relax and begin to enjoy results.  I’ll share five tips for social media success which may solve the problem of what you are doing wrong.

Other questions are:  How can I increase my small business’ social media following?  Does Google AdWords work better than Facebook ads?  How do I use social media to get more leads?

This is definitely a show you don’t want to miss!  Tune in at 4 pm EST on rockstarradionetwork.com.  You can join me in LiveChat to post a question of your own or call in during the show using our toll free number 866-404-6519.  You can also follow show highlights on twitter using the hashtag #lilshow.

From 3/01/2013

Being able to express yourself and clearly communicate your value proposition is a critical skill in business.  Yet tens of thousands of people are paralyzed by the thought of making a presentation – whether to a small room or a large audience.  My guest today is an expert in helping you overcome your fear and letting your voice be heard.

Gilda Bonanno is a speaker, coach and trainer who helps people from all walks of life improve their communication and presentation skills.  She achieves these results by combining her business background with a conviction that with the right training and practice, anyone can become a more effective communicator.  She has worked with clients throughout the US, and in South America, Europe, China and India.

In addition to facilitating high-energy, client-focused training programs, Gilda speaks about leadership, motivation, communication and humor to groups ranging from engineers to healthcare professionals to entrepreneurs.

She is a certified Project Management Practitioner (PMP), has a certificate in Process Reengineering and holds an Advanced Business Certificate in Management from the UConn School of Business. Her expertise in process improvement and project management allows her to help clients use their communication and presentation skills to solve business problems.  She is Immediate Past President of the Southern CT chapter of the American Society for Training and Development and the CT chapter of the National Speakers Association.

We will be exploring the power of public speaking and sharing tips on getting you started so that you want grab for that microphone instead of hiding in your office.  And of course, we will explore how Gilda uses social media in her own business and tips she shares with her clients to improve their online footprint.

Tune in at 4 pm EST on rockstarradionetwork.com for this amazing interview. This is an ENCORE show so you won't be able to interact live with me, but you can always send your questions or comments to carolmcmanus @ linkedinlady.com

From 2/28/2013

Get ready to get real.  Today’s LinkedIn Lady Show is an intimate conversation with you and why you may not be getting the results you want for your business – despite your best efforts.

You have a smart website, you started blogging, you are posting to your social media sites regularly, and you are the best at what you do.  However, your business is stuck – you are not gaining new business leads and you are ready to give us.

If any of this sounds familiar then today’s show is for you.  It could be that you haven’t defined yourself so that the exact client you are trying to reach is even hearing your message.  If you talking in broad and sweeping terms or appear to be the answer to everyone’s prayers – the truth is you are seen as the answer to no one’s prayers.

Tune in at 4 pm EST for the secrets to identifying your niche and how to build a marketing campaign – online and offline – with social media to get heard above the noise and rocket your business to new heights.

Join me in LiveChat to post a question or call into the show 866-404-6519.  You can also follow show highlights on twitter using the show hashtag #lilshow.

From 2/27/2013

Welcome to my Wednesday show and that special time when Ken Herron is in the co-pilot seat with me. This has been an active week in the digital world and we're going to talk about the topics that matter to your business.

Why DID Marissa Mayer issue the edict that all Yahoo employees must report to work at the office? And what can we learn from this as it relates to our businesses?

Are you ready to look through the Google Glass? Well maybe not yet, but let's get creative in our thinking so that as this technology evolves, is refined and becomes more universally affordable - how might you use it in your business?

We know that optimizing our pages on our websites leads to better search results. But have you considered that optimizing your Facebook page could bring you better results from Graph Search?

And of course, we're not done yet - Are you podcasting or are you among the 80% who are not taking advantage of this media? Have you claimed your space on Instagram and Pinterest or are you still waiting to see if they catch on? And what can we learn from the Weather Channel's decision to name winter storms (just like they do hurricanes)?

Needless to say we have much to talk about today. Join the fun at 4 pm EST on rockstarradionetwork.com. Join Ken and I in the Live Chat or call us on our toll free number 866-404-6519. You can also follow show highlights on twitter using the hashtag #lilshow.

From 2/26/2013

There is no question that building your credibility, likability, and trust on social media - and for that matter, anywhere on the Internet - is providing valuable content. I am often challenged by audiences and clients who don't want to share what they know because they feel that is what people hire them for! Well today's guest is going to dispel that myth and convince you once and for all why your BEST content will gain you MORE business!

Wendy Lipton-Dibner is a two-time bestselling author and internationally recognized authority in business acceleration. President of Professional Impact, Inc. and founder of the Move People to Action System for Experts and Entrepreneurs, Wendy holds the distinct honor of being the only woman in the world to develop comprehensive training programs that teach us how to grow our impact and our income by moving people to action through effective speaking on stages, online and in ancillary products and services.

Wendy has built 10 successful businesses in industries ranging from health care to hair care and has developed and implemented hundreds of training programs for Fortune 500 corporations, medical and dental practices, hospitals and educational institutions as well as local, national and international non-profit organizations.

She's known around the globe as a world-class speaker who has an unparalleled ability to move people to action. While Wendy has helped her clients significantly increase their revenues, she considers her greatest accomplishment to be when her clients make an impact on the lives of others.

I'll be asking Wendy to share her insights and successes in content sharing and especially focus on why video is playing such an important role in how we connect online. She will be sharing some of the secrets from her own experience, but also offering her own FREE content to you from her new Easy Video Magic series.

Tune in with us at 4 pm EST today on rockstarradionetwork.com. You can post questions using the LiveChat feature or call into the show using our toll free number 866-404-6519. You can also follow show highlights using my twitter hashtag #lilshow.

From 2/25/2013

This is a special ENCORE run of a hugely popular show.  I have talked often about the importance of groups on LinkedIn and even referred to them as the secret sauce. But are you really maximizing the power that is at your fingertips?

My guest today is a true social media ninja and we will be discussing some of the tips and tricks he has learned along the way using LinkedIn, plus how he effectively integrates facebook and twitter into his social media strategy to stay in front of existing clients and nurture relationships with future clients.

Jabez Lebret has delivered almost 1,000 presentations over the last 9 years worldwide from Saudi Arabia to Bogota Columbia, Argentina and almost all 50 states! He has spoken to organizations including Microsoft, Nordstrom, IBM, Deloitte, Boeing, and GE to name a few. He also writes a weekly business and technology column for NBC Chicago.

Jabez is considered a leading authority on monetizing social media and often speaks at industry conferences on this subject. Currently at his agency, Get Noticed Get Found, he specializes in SEO, Social Media Conversion, Traffic Strategy and client learning and development. He has authored three books and is an avid coffee lover.

From 2/22/2013

So what does my title today mean?  Well, if you are already texting from your phone, then you are half way to a mobile marketing campaign.  But wouldn’t you love to be able to effectively talk to your customers on a regular basis and have the guarantee that they will get your message?  Yes, your text capabilities are more than asking someone to buy milk on their way home!

My guest today is not only an expert in the mobile marketing space, but she provides the service that you can use – it’s easy, it’s affordable, it’s fun, and it WORKS!

Mary Barnett has been in the Promotional Marketing business for 24 years, a certified Woman-Owned Business called Another Brilliant Idea LLC; and 7 years ago, she started seeing the trends lead towards the mobile space and knew this was the wave of the future. In 2008 she brought a mobile concept to Kawasaki, and in the summer of 2009 she produced a nationwide campaign that drove over 93,000 new customers to their 1500 dealerships.

She then branded Brilliant Mobile, and started helping business-owners attract and capture customers and reward their loyalty with mobile campaigns that drove them back to their store or mobile website to buy their product. Working with large and small customers, her service brings a dramatic increase in communication effectiveness and brand loyalty. Brilliant Mobile's platform is an Integrated Multi-channel solution, featuring Text, Email, IM, Voice Broadcast and Social Publishing to reach customers how THEY choose and all in one place.

She also offers 15 QR Apps that help companies accomplish their goals to do things from their mobile device like gather information, set appointments, make a sale, gather a donation, deliver a PDF to an inbox, etc. And, she is the host of Brilliant Mobile Marketing right here on rockstarradionetwork every Tuesday at 5 pm EST.

Join Mary and I live at 4 pm EST on rockstarradionetwork.com. You can post questions using the Live Chat feature or call our toll free number 866-404-6519.  You can also follow show highlights on Twitter using my show hashtag #lilshow.

From2/21/2013

I have been saying for over a year now that you should not count Google+ out of your social media strategy and that it was going to emerge as the “Rocky” of the networking platforms.  Well, if you haven’t been paying attention or haven’t jumped on G+ then you are missing the hottest and potentially most powerful site available to you today.

My guest, Clayton Pritchard, is both an advocate and an expert on this subject.  Clayton is an undergraduate marketing student at the University of Central Florida with a focus in entrepreneurship.  His day job is assisting business owners with their online advertising as the Search and Local Marketing Consultant at eComIQ.  And he still finds time to be the Director of Marketing and a writer for Google Plus Daily, the #1 Google+ news resource. 

Recently, Clayton and his team at Google Plus Daily launched the Make the Switch campaign to inform Facebook users of Google+’s great features and provide them with how-to guides to ease the transition to Google’s social media network.

We’ll be discussing how Google+ is different that other social media sites and why this is so important to your business.  He’s share how Google Plus Daily got started and what inspired the Make the Switch campaign.

Be sure to tune in today at 4 pm EST on rockstarradionetwork.com.  You can post your questions in LiveChat or join the conversation by calling our toll free number 866-404-6519.  You can also follow show highlights using my show hashtag #lilshow.

Take a moment to check out Clayton before the show begins:  http://ClaytonPritchard.com  http://GooglePlusDaily.com   http://MakeTheSwitch.me  

From 2/20/2013

We continue to learn so much every day about the right (and wrong) ways to manage our marketing, our message and our relationships online.  Today, my Wednesday co-host, the amazing Ken Herron, and I will share some very specific examples of how you can turn problems into opportunities.

How good are you at listening to the online conversations people are having about your brand, your competitors, or your industry?  And IF you are listening, how quickly and appropriately are you responding?

Examples of what’s happening today like the Burger King and Jeep Twitter hacks reminds us of how important password protection and simply paying attention has become.  We’ll also analyze the blow-by-blow battle that took place between John Broder and Tesla’s Elon Musk (lots to be learned here).  And we’ll explore the concept of your social media gratitude strategy – Do you have one? Do you need one? Does anybody really care?

And for fun, we’ll throw in the latest on yes, another new social network that your kids probably already know about. Is it important to you?  Perhaps – if you are targeting teenagers, or are an artist, photographer, filmmaker or musician!  Learn about Pheed.

We have quite a show lined up today. Don’t miss is at 4 pm EST on rockstarradionetwork.com. Join us in the LiveChat or call in using our toll free number 866-404-6519.  You can also follow show highlights using the show hashtag #lilshow.

From 2/19/2013

We know now that social media has changed the way we communicate, offered new ways to market our businesses, and reconnect with people from years gone by. But can social media really contribute to our happiness, too? You are going to hear exactly how it impacted my guest today and what lessons he has learned about social media and happiness along the way.

Ricky Powell is a Southern California native and grew up as a child actor working with some of Hollywood's biggest legends. After graduating from Cal State Northridge, he began his second career behind the camera and has worked at NBC for the past 22 years where he continues to prep virtually every show that airs on the network.

Although Ricky has devoted his whole life to the entertainment industry, several years ago, he became passionate about the subject of happiness. He has a website called, Lifelong Happiness.com and he wrote and published his first book last year entitled Happiness Rocks: A Powerful Blueprint to Master the Art of Lifelong Happiness.

Aside from his job at NBC, Ricky is an author, speaker, coach, and consultant for both individuals who want to experience happiness on a daily basis and for companies who want to improve their bottom line with employees who are engaged, productive and thrilled to be on the job.

Today Ricky will be sharing his personal journey while giving his best advice for anyone looking to improve his or her level of happiness. He will also share the important role social media has played in his success both professionally and personally.

Tune in at 4 pm EST to The LinkedIn Lady Show on rockstarradionetwork.com to hear my interview with Ricky. You can send us your questions using the Live Chat feature or call in to our toll free number 866-404-6519. You can also follow show highlights using my show hashtag #lilshow.

So what's yours? Oh, don't hide behind your computer. I know you are there agonizing over the debate between "I know I should" and "I really don't want to." But, alas, you can't hide forever. Social media is here to stay (at least in its current form) and any business owner, professional or entrepreneur who has not joined the conversation is losing business.

Today, with my very special guest, Lon Safko, we are going to explore the 20 most common excuses and blow them up right before your eyes. Any of these sound familiar?

We tried it and it didn't work

There is too much meaningless noise online

Our customers are not on social networks

From 2/18/2013

We don't have the time or the resources

If any of these sound familiar, then you must tune in today. You will be freed and empowered to propel forward with a social media vengeance starting immediately!

Lon Safko is a remarkably creative person. He is the creator of the "First Computer To Save A Human Life" as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft's Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing "V-E-Tailing" for business, promotions, and education, for which Lon holds three patents.

Lon was recently selected by the Smithsonian institution to represent "The American Inventor" at their annual conference. Lon is an author of remarkable breadth, writing seven innovative best selling books, which have shown corporations how to train managers to think creatively and detailed the secrets of launching a successful on-line business, His best selling book "The Social Media Bible," hit #1 on Amazon in both their Marketing & Business categories. It unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business. And his latest book, "The Fusion Marketing Bible" is already breaking records.

Tune in Monday, Feb 18, at 4 pm EST on rockstarradionetwork.com for this compelling interview. You can send questions during the broadcast to Len or me using the LiveChat feature or you may call into the show using our toll free number 866-404-6519. Also, follow show highlights on twitter using my hashtag #lilshow.

From 2/15/2013

Do you have dreams and aspirations of becoming an entrepreneur?  Are you already an entrepreneur – but frustrated with the speed of your success?  Are there things that you are struggling with that are holding you back?

Or are you among the many who finally hit stride in your business but regrettably realize that you could have gotten there so much faster and been so much farther along if you only knew then what you know now.

Today’s show is going to focus on my own story of becoming a successful entrepreneur but with the added insight of what I would do differently if I were to hit the reset button and start over.  I will also share some of the experiences from clients I have worked with in the consulting space and the social media space who have their own before-during-and after tales to tell about the road to independence.

The very best news is that you are not alone and there are answers and support systems out there to help you.  Some of them are online and some of them are offline, but when married together, success is all but guaranteed.

This is a special Encore broadcast from earlier this.  I'm off for the weekend, but will be back on Monday with a great line-up next week!

From 2/14/2013

You have probably noticed that I have had a heavy emphasis on recent shows around the subject or writing and publishing. It is a proven fact that a book will get you noticed and strengthen your credibility in your area of expertise.

But many people in recent years have gone to the effort to write their book and get it printed, but the boxes are still sitting in the garage. Why? Because these authors didn't know how to promote their books. The methods and rules of publicity have changed greatly due to advent of social media, eMarketing, and other digital tools.

My guest today is the expert when it comes to publicity and publishing. There IS no better authority than Rick Frishman. Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association. He is the co-author of Guerrilla Marketing For Writers: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books), as well as co-author of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars.

Rick is also the co-author of National Bestseller Networking Magic and his latest books, Bestselling Book Proposals and Bestselling Secrets from Top Agents, part of the Author101 Series.

Whether you are an aspiring author, an established author or that person with boxes of books in your garage, today's show is for you. Join us at 4 pm EST. I encourage you to log into Live Chat on rockstarradionetwork.com to send Rick your questions. Or call in during the show using our toll free number 866-404-6519. You can also follow show highlight on twitter using the hashtag #lilshow. And after today, if you are inspire to do more and learn more, then go to http://bit.ly/a101u to register for Rick's upcoming event - Author101.

From2/13/2013

It's Wednesday and Ken Herron, marketing savant and cool hunter of new tools is ready to discuss what's hot and what's not in the world of social media today.

A lot has been happening this week - LinkedIn teased many with their congratulatory email about being in the 1% 5% or 10% of users in 2012...but was it real? Was it a tease? Or was it a marketing blunder? And while we're on the subject of LinkedIn, another cool feature in groups has been the ability to subscribe to the discussions by RSS feed. Well no more. Effective March 15th, that feature goes away. Why? And what other changes are impacting the use, utility, and effectiveness LinkedIn for users?

Thursday is Valentine's Day (in case you forgot) and what a wonderful time to newsjack the event for your business...and you don't have to sell chocolates, flowers or cards to join the fun!

But we are far from done. We will also be discussing how Email + SlideShare = BFF's. Want more? Why is Google Authorship the hottest and most effective tool you can use to boost your SEO and your positioning in a Google search? And if you stay with us for the whole show, we are also going to revisit the debate on artisanal versus automated management of your social media.

Tune in at 4 pm EST on rockstarradionetwork.com. Send us your text questions using the LiveChat feature or call in on our toll free number 866-404-6519. You can also follow show highlights using the show hashtag #lilshow.

From 2/12/2013

Today is a get down and dirty – no more excuses show intended to get you on the right path to a better and manageable social media solution for your business.

Increasingly, my clients, audiences, and fans are asking for specific direction on what to do and what not to do to get better results.  It’s no surprise that what you were doing a year ago is now passé and new solutions emerge every day.

Don’t miss this targeted show – if you are a professional, a solopreneur, or own/manage a small business, then you won’t want to miss this broadcast.  I promise to give you simple and actionable solutions that you will see result from immediately.

Tune in at 4 pm EST on rockstarradionetwork.com.  During the show you can post questions to me using LiveChat on the station website, call into our toll free number 866-404-6519 or just follow show highlight on twitter using my hashtag #lilshow.

From 2/11/2013

Everything we do is about communication but today the opportunities are even greater due to the digital age.  We can reach more people with our message at lightning speed and with greater impact thanks to the ability to publish through non-traditional means and market out work using tools like social media.  I have two very special guests today who are going to share their expertise in the area of publishing and promotion.

We’ll be talking about the difference between the traditional model and the new ways of publishing as well as what’s happening in eBooks and print-on-demand.  No matter who you are or what you do, chances are you could benefit by being published.  The tips and traps that my guests will share will put you on a path of seeing your name in print.

Susan Peterson is the President of Worthy Shorts, Inc. Her unique publishing background includes sales, marketing and operations; the perspective of a publisher as well as of a distributor – plus in-depth experience in the digital marketplace.  She began her career in Subsidiary Rights at Simon & Schuster.  At Little, Brown and company she explored the then new field of non-bookstore sales and, recognizing the synergies between the two businesses, became the Director of Subsidiary Rights and Special Sales.  Peterson held various management positions at Bertelsmann’s Bantam Doubleday Dell including Director of Retail Channel Sales responsible for all sales through chain stores, independents and regional wholesalers.  Peter joined Ingram’s print-on-demand business venture, Lightning Print, as SVP on the team pioneering the eBook market and transitioning the company into Lightning Source, Inc.  Shifting focus to library distribution, in 2002 she joined Baker & Taylor as SVP Digital Business and later was named President of Blackwell Book Services-North America, a distributor to the academic library market.  Susan is a dedicated reader of content in all markets.

Karen Strauss has worked in book publishing since 1981, when she started at Bantam Books as a senior publicist. She then moved on to The Free Press division of Macmillan (now Simon and Schuster) to become its Director of Trade Marketing. She directed and managed marketing campaigns for what would become the leading publisher of social science and political books. In 1988 Karen joined Crown Publishing as Sales Manager where she directed a sales force of 20 reps while also selling national accounts such as Barnes & Noble and Borders. Before starting her own company, she worked as National Sales Director at Avon Books where she managed 17 in-house field reps and two key account managers. And finally in 1991 Strauss Consultants, Inc. was founded.

From 2/8/2013

I am delighted to have the amazing Judith Briles as my guest on the LinkedIn Lady Show today.  Judith is known as The Book Shepherd.  She’s an author and book publishing expert and the Founder and Chief Visionary Officer of Author U, a membership organization created for the author who wants to be seriously successful.  Every Thursday, she hosts Your Guide to Book Publishing right here on RockStarRadioNetwork. She’s been writing about and conducting workshops on authoring and publishing since the 80’s.

Judith is the author of 30 books including Show Me About Book Publishing, The Confidence Factor and Stabotage! Sixteen have been published in foreign countries.  Her latest, Author YOU: Creating and Building Your Author and Book Platforms is just being released.  She has been a guest on over 1,000 radio and television shows including repeat appearances on CNN, CNBC and Oprah.  She has been featured in Newsweek, People, Time, The Wall Street Journal, Working Woman and…The National Enquirer!

Today I’m going to ask Judith how she transitioned from her early career to what she is doing now.  We’ll talk extensively about what an author platform is, what a book platform is, and the top mistakes authors consistently make.  Do you know how to avoid publishing predators? Judith will tell you how!

Tune in at 4 pm EST today on rockstarraionetwork.com. You can join us in the Live Chat to send us your questions or call into the show using our toll free number 866-404-6519.  You can also follow show highlights on twitter using my hashtag #lilshow.

From 2/7/2013

Let's start with the premise that everything is a conversation - some start virtually and others start over the phone - and of course ultimately the goal is face to face. With that said, the technology that is not as new and sexy as some, is by far the most effective and universal - that technology is mobile or text messaging.

My guest the first Thursday of every month is Peggy Anne Salz, chief analyst and founder of MobileGroove. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing her as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert.

She is the author of the Everything Guide to Mobile Apps (publication date is March, 2013). It is a practical book/ebook that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement. Today we will be discussing the highlights of that book by reviewing the Top 10 things you need to know about mobile apps.

She will sharing some amazing information from the research she just completed for a comprehensive White Paper "Conversational Marketing & Commerce: Best Practices to Engage Your Customers and Empower Advocates." I'll be asking Peggy to explain in clear terms the benefits of mobile marketing and the rules that apply which make it different from traditional marketing.

Don't miss this pre-recorded show airing today at 4 pm EST on rockstarradiontwork.com.

From 2/6/2013

The digital world is moving at warp speed and it is easy to feel like the fire hose is knocking you down. It's Wednesday and Ken Herron and I are here to take the pressure off - redirect the water to the place in your fire where it will do the most good - and keep you inspired just to keep on!

We will start our conversation talking about facebook fatigue. Is it real? Has it affected you? Or more important - has is effected the friends and fans you are trying to communicate with? Next up: we introduced you to Vine last week and now we are going to challenge you to create your own Valenvines for that special holiday coming up next week.

Special guest on today's show is the CEO of GrooveBook.com. Mr. Brian Whiteman will share what GrooveBook is and how it can add an exciting element and use for all those pictures you are snapping on your phone every day! Brian is the founder and CEO of GrooveBook, which launched its free app service in late 2012. The app was originally created to give busy parent's an easy and affordable way to get photos of their family monthly, however we soon began to see the endless possibilities for businesses to use GrooveBook to promote their services and display their work.  

We will round out today's show with a discussion around where social media is today and how you can get in the game (it's not too late) or up your game (if you're already doing it). Don't listen to the naysayers!

Be sure to tune in at 4 pm EST today on rockstarradionetwork.com. Join us in live chat or call us on our toll free number 866-404-6519. You can also follow show highlights using the twitter hashtag #lilshow.

From 2/5/2013

Joining me today are two veterans of the LinkedIn Lady Show and veterans of the airwaves! And our topic is what small businesses can learn from the big-budget, big-brand advertisers who invested in the Super Bowl. Our budgets may be small by comparison but the opportunities for impact in today’s digital world are endless.

Rick Limpert is an Atlanta-based freelance writer and columnist. He has covered sports, technology and events all over the world.  He's a Yahoo News and Sports Contributor, writes a daily tech piece for Examiner.com, and has been featured in numerous publications including Sports Illustrated, Fox Sports Net and CBS Atlanta.

He hosts the popular "Wireless Wednesday" tech segment on 92.9 The Game in Atlanta along with a weekly internet radio show and podcast called "The Tech of Sports" on Netcast Studios. @rickroswell

Steve Lee is retired Air Force but didn't stop there.  He has also worked for Computer Science Corp, Modern Technologies and IBM.  Steve is the owner of Waves of Tech, an IT Consulting firm and the founder of NetCast Studio Productions which creates online media for today's society through audio and video podcasts. @netcaststudio

So what do my two cohorts think about the game, the two weeks of over-saturated press leading up to the event, the pre-game show, the social media buzz during the game, and of course – the commercials!  All this discussion is hugely relevant to you as an entrepreneur or small business owner.  Not because you might be considering a $3.5 million investment in a 30-second commercial next year – but more because the good – bad – and ugly serves as a model for what we should and shouldn’t be doing in our own advertising, marketing and social media. 

You will not want to miss this lively, entertaining, and fully informational interview! Tune in today at 4 pm EST on rockstarradionetwork.com. Feel free to send us your text questions using the Live Chat feature or even better, call us on my toll free number 866-404-6519.  You can also follow the show highlights on twitter using my show hashtag #lilshow.

From 2/4/2013

All of the Monday-morning quarterbacks are replaying the important moments of the games – the decisions the coaches made, the leadership on the field by the quarterbacks, the stunning plays, and of course the last 4 seconds.  All coulda-woulda-shoulda, which at the end of the day has no real meaning.

I am choosing to focus on something else.  That unexpected, temporarily scary, and unusual time when the lights went out in the Mercedes Benz Superdome.  For 34 long minutes every waited – wondering what had happened, how long it would last, and would it change the momentum of the game.  While there remain unanswered questions about the cause – the affect was stunning.  A team that many agonized for when they left the field at half time was written off completely when the 108-yard kickoff return by Jacoby Jones resulted in another stunning touchdown by the Baltimore Ravens.

But the San Francisco 49ers were not done – when the lights went out, there was time to relax, stretch, get refocused, and regain their confidence and in those 34 minutes everything shifted.  A team that was down by 28 to 6 suddenly burst into action and came back with a road which resulted in a final score of 34 to 31. True the 49ers didn’t win, but they left the stadium with their heads held high and the knowledge that they gave it their all.

So what does all this mean to you?  Quite simply, if you had 34 minutes of business interruptus (I just made up that word) how would it impact your attitude, your resilience and your momentum? Would you have different results in your business?  Would your social media efforts pay bigger dividends?  Would you get closer to your own end zone?

Tune in today at 4 pm EST to The LinkedIn Lady Show on rockstarradionetwork.com to join this conversation and  pick up tips to help you get out of your doldrums.  Join me using the Live Chat feature or call into the show using our toll free number 866-404-6519.  You can also follow show highlights on twitter using the show hashtag #lilshow

Facebook remains on top of the social media pyramid, but just being the biggest and baddest doesn’t mean that automatically translates to more business opportunities for you. 

My guest today has cracked the code on using Facebook for business.  De Boone, CEO of De Boone Consulting is a social media strategist success coach, professional speaker and author.  She provides marketing and social media solutions for entrepreneurs, small business owners and writers who struggle with self-promotions and online branding.

Today she will be sharing some of her best secrets on things you should be doing to propel your social media efforts forward.  She will answer the often asked question – what should I be doing once I have a facebook page?  She will also share a feature that you may not even know about – are you using Interest Lists? 

Make sure you tune in at 4 pm EST today on rockstarradionetwork.com. You are welcome to join us in Live Chat to send your questions or you can call us during the show on our toll free number 866-404-6519.  You may also follow show highlights using my show hashtag #lilshow.

From 1/31/2013

Do you have dreams and aspirations of becoming an entrepreneur?  Are you already an entrepreneur – but frustrated with the speed of your success?  Are there things that you are struggling with that are holding you back?

Or are you among the many who finally hit stride in your business but regrettably realize that you could have gotten there so much faster and been so much farther along if you only knew then what you know now.

Today’s show is going to focus on my own story of becoming a successful entrepreneur but with the added insight of what I would do differently if I were to hit the reset button and start over.  I will also share some of the experiences from clients I have worked with in the consulting space and the social media space who have their own before-during-and after tales to tell about the road to independence.

The very best news is that you are not alone and there are answers and support systems out there to help you.  Some of them are online and some of them are offline, but when married together, success is all but guaranteed.

Don’t miss this show. Live today at 4 pm EST on rockstarradionetwork.com.  If you have a story or an anecdote to share, I want to hear from you!  Send me a text through LiveChat or better yet, call into the show using our toll free number 866-404-6519.  Follow show highlights on twitter #linkedinlady.

From 1/30/2013

It's Wednesday and Ken Herron and I are ready with a line-up of topics worthy of a Super Bowl comparison. What cool new player has joined the team and suited up ready to play on the big stage? It's a name you already know - Blackberry! But are they ready for the challenge in this high-stakes match up?

What new plays will it take to fake out the competition and take the ball into the end zone? It might just be Quora - they saw a hole in the line-up and they have adjusted their game plan to take advantage.

And no Super Bowl would be successful without the media front and center ready to bring the game action to the global audience. Every network worth its salt is always scouring the landscape for the best on-air talent, cameramen and producers to bring you the live action. In our crazy digital world the biggest news of all may be how Twitter snapped up Vine before they even launched and are now poised to bring you the action from the field in a whole new way. Of course, a few wires have been crossed and they are still sorting what they need to do to bring you the action, but the world is ready and waiting!

And best of all, we will actually talk about the Super Bowl itself and how any business can "brandjack" this once a year mega event to create more business opportunities!

This is a show you won't want to miss. Tune in at 4 pm EST today on rockstarradionetwork.com. Join us in Live Chat (top tool bar on the website) to submit your own comments or questions or better yet, call us on your toll free number 866-404-6519. Follow show highlights using my hashtag #lilshow or just follow us at @linkedinlady and @kenherron.

From 1/29/2013

I have talked often about the importance of groups on LinkedIn and even referred to them as the secret sauce. But are you really maximizing the power that is at your fingertips?

My guest today is a true social media ninja and we will be discussing some of the tips and tricks he has learned along the way using LinkedIn, plus how he effectively integrates facebook and twitter into his social media strategy to stay in front of existing clients and nurture relationships with future clients.

Jabez Lebret has delivered almost 1,000 presentations over the last 9 years worldwide from Saudi Arabia to Bogota Columbia, Argentina and almost all 50 states! He has spoken to organizations including Microsoft, Nordstrom, IBM, Deloitte, Boeing, and GE to name a few. He also writes a weekly business and technology column for NBC Chicago.

Jabez is considered a leading authority on monetizing social media and often speaks at industry conferences on this subject. Currently at his agency, Get Noticed Get Found, he specializes in SEO, Social Media Conversion, Traffic Strategy and client learning and development. He has authored three books and is an avid coffee lover.

Tune in to hear this practical and important interview at 4 pm EST today on rockstarradionetwork.com. Join us in LiveChat to send your text questions or call us on 866-404-6519 with your questions during the show. You can also follow show highlights using my show hashtag #lilshow or just follow me @linkedinlady.

From 1/28/2013

Today's special guest is Kendra Lee. Author of Selling Against the Goal: How Corporate Sales Professionals Generate the Leads they Need. In 1995, Kendra founded KLA Group, specializing in the IT industry. KLA Group helps companies rapidly penetrate new territories, break into new accounts and shorten time to revenue with new products in the small and medium business (SMB) market.

Before founding KLA Group, she sold hardware, software and services for Fortune 500 companies in the high-tech computer industry and managed sales teams to do the same. She consistently ranked in the top 1-2% of their worldwide sales forces and closed over 95% of all qualified prospects.

Kendra has been a featured speaker on improved sales performance and learning and development at various international conferences such as Sales Performance Conference, SHRM, Training, CompTIA, Breakaway, Strategies for Success, Software Business, and the Ingram Micro Invitational.

Today we are going to discuss the biggest challenges in lead generation today. What are the primary mistakes companies and sales people make and how can that be remedied? We will also explore Attraction Strategies and how using digital platforms can not only improve your lead generation, but also make your job easier once you get in front of prospective customers.

Tune in today at 4 pm EST on rockstarradionetwork.com to The LinkedIn Lady Show. Join us in Live Chat to post your text questions or call us on our toll free number 866-404-6519. You can also follow show highlights on twitter #linkedinlady or just follow me @linkedinlady.

From 1/25/2013

Wow!  What a daunting combination of words and what a hugely important topic for us to be thinking about as it relates to our brands.

My guest today is no stranger to the LinkedIn Lady audience. Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service.  In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability.

Alan is a seasoned leader and innovator with diverse Director, C-level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations – across Wall Street, the United Nations and Main Street – by wielding his own brand of non-traditional business strategy.  Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their ‘undiscovered assets.’ His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process. 

One of the trends that has emerged is businesses being ‘intentionally social.’  But as is the case with most things, you need a plan.  There is an old saying “What you do speaks so loudly I can’t hear what you’re saying.” We know there are many monitoring tools that will give you a better understanding of your digital footprint.  But that is just the beginning.  What is YOUR strategy for insuring your digital footprint represents you and your brand? You can take some cues from the transmedia techniques used by the entertainment industry to tell stories. 

Today we will be exploring this fascinating perspective and how you can apply it to achieving your business goals in this crazy digital world we live in today. 

Join us at 4 pm EST on rockstarradionetwork.com. You can send questions to us during the show using the LiveChat feature or better yet, call us on our toll free number: 866-404-6519.  You can also follow show highlights using my show hashtag #lilshow. And of course follow @linkedinlady and @berkson0

From 1/24/2013

My very special guest today is Ken Lubin, a Managing Director with ZRG Partners in Boston.  ZRG is a boutique executive search firm with a global presence.  Ken’s has a compelling story about founding 3 key LinkedIn groups, each with their own global reach.

Executive Athletes: with over 8,000 members globally that focuses on the Executive who is still engaged in competitive sport

Boston Banking and Financial Services Professionals: with over 6,500 members focused on the Boston Banking and Financial Services Market

Global Leasing and Lending Professionals: with over 4,000 members globally in equipment leasing and specialty lending markets

So why does he do it?  He will answer that question and many more on today’s show.  Find out the enormous benefit as well as pleasure you can achieve by combining your vocation with your avocation in the world of social media.

Outside his professional life, Ken is still an accomplished adventure sports athlete with a focus on Ski Racing, Running and endurance events.  Most recently he won the Spartan Ultra Beast Team World Championship Event at Killington, VT this past September.

Tune in today at 4 pm EST on rockstarradionetwork.com. This special Encore show is well worth the listen.  If you miss today's broadcast, be sure to grab the podcast from December 3, 2012 from iTunes.

http://itunes.apple.com/us/podcast/the-linkedin-lady-show/id433664232

From 1/23/2013

Welcome to my Wednesday show, which features my friend and colleague, Ken Herron. Boy, do we have a ton of good information and hot topics today! What do Saturday morning cartoon channels and facebook advertising have in common? We’ll tell you how you can take advantage of the ‘unofficial’ audience on facebook and why it may matter to you. Interesting in getting more positive reviews for your business? Frustrated because things aren’t moving fast enough? Well there are a few tricks we will share that might turn that around an increase your credibility and achieve your end-game goals.

We also plan to bring you up to date on LinkedIn’s Answers, Signal and Projects – all changes which force us to use LinkedIn a little differently, but at the end of the day, should produce the same or better results than you were seeing before.

But the hottest news and topics today are about MySpace and some very creative uses of Graph Search which are causing a lot of anxiety for users by resurfacing long-forgotten posts, images, likes, and apps. Don’t miss this!

Tune in at 4 pm EST on rockstarradionetwork.com. Send us your questions using Live Chat or call into the show 866-404-6519. We’d love to hear from you. You can also follow show highlights using the hashtag #lilshow or just follow us @kenherron and @linkedinlady.

From 1/22/2013

If you are in the business-to-business space (which all businesses are in some form or fashion), then the rules of social media are slightly different than how you post for friends or direct customers.

But when done right, the impact of B2B marketing in the digital space can open the door to amazing relationships, referrals and closed business.

Today's show is focusing totally on the B2B businesses and your special needs - so whether you are a professional, a solopreneur, a service provider, or manufacturer, you need to tune in.

The show airs at 4 pm EST on rockstarradionetwork.com. Be sure to use the LiveChat feature to send me your questions or comments or call our toll free number 866-404-6519. Remember your question is probably the same question hundreds of others are thinking! You can also follow show highlights using my twitter hashtag #lilshow.

From 1/21/2013

My guest today is friend and fellow host Alan Skidmore. He is the host of Prime Time Success every Wednesday at 8 pm right here on RockStarRadioNetwork.  Alan and his guests share ideas, philosophies, and strategies on how to become successful in every area of your life.

Alan Skidmore is the creator of The Products Coach Game Plan - How to create products for little money, but big profit and the soon to be released book, "Don't Take Your Gifts to Heaven." 
Alan's background includes working in the Automotive, Chemical, Natural Gas, and Cable TV industries as an Electrical and Computer Engineer. He has been a tech geek since he was a teenager and a lifelong learner.
 For twenty years Alan has been speaking and educating audiences on everything from Electrical Substations to Customer Service and Technology. Since earning his Toastmaster DTM in 2004, Alan has spoken around the country and internationally in Australia, Africa, and Canada.

Alan has read over 2000 books and listened to literally thousands of hours of audios on everything from business to relationships. Alan has met with many of the great speakers and philosophers of our day and he has shared the best information he has learned with many people one on one.

Today we are going to discuss what it takes to be a successful entrepreneur as well as the pitfalls many those aspiring to be independent need to avoid.  We will also explore how to create and market your brand online, offline and through products.  Plus we will discuss the innovative things people are doing through the use of social media to promote themselves…or hurt themselves!

Join us at 4 pm EST today on rockstarradionetwork.com.  You are welcome to call us on our toll free line 866-404-6519 or send us your questions using the Live Chat feature.  You can also follow show highlights using the hashtag #lilshow.

From 1/18/2013

I am so pleased to welcome back Fred McClimans to the LinkedIn Lady Show.  His experience, insights, and suggestions offer you plenty to think about and even more to act upon.

Fred is the Managing Director of the McClimans Group, an advisory firm which helps businesses and organizations understand change and uncover emerging, unseen opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis which he founded in 1997. 

Today he and I will be discussing how brands have changed – whether your personal brand, your business brand, or the combination of both.  Brand perception starts with what you think and what you say, but what matters is what others hear!  Do you know what others are hearing about your brand and how to better influence their perception?

This leads to the root of today’s take-away.  It’s called the social mirror.  Are you listening to what you say? Are you seeing what you present?  Is it uniquely yours?

This promises to be an engaging and extremely beneficial show for every professional, entrepreneur, business owner…well really, just about everyone!

Tune in at 4 pm EST on rockstarradionetwork.com to listen live.  You can send your questions to us using the LiveChat feature or if you may call in to our toll free number 866-404-6519.  Of course, you can always follow the show highlights using my twitter hashtag #lilshow.

From 1/17/2013

Joining me today are two veterans of the LinkedIn Lady Show and veterans of the airwaves!

Rick Limpert is an Atlanta-based freelance writer and columnist. He has covered sports, technology and events all over the world. He's a Yahoo News and Sports Contributor, writes a daily tech piece for Examiner.com, and has been featured in numerous publications including Sports Illustrated, Fox Sports Net and CBS Atlanta.

He hosts the popular "Wireless Wednesday" tech segment on 92.9 The Game in Atlanta along with a weekly internet radio show and podcast called "The Tech of Sports" on Netcast Studios.

Steve Lee is retired Air Force but didn't stop there. He has also worked for Computer Science Corp, Modern Technologies and IBM. Steve is the owner of Waves of Tech, an IT Consulting firm and the founder of NetCast Studio Productions which creates online media for today's society through audio and video podcasts.

Today we will be discussing trends in social media and what to look for in 2013. Steve will report back on some of the highlights and take-aways from the New Media Expo in Las Vegas. And we'll talk about what makers of commercials are learning from social media.

If that's not enough, we'll talk about the personas and TV characters that are emerging on Twitter and the creative ways they are using this platform to engage with their fans.

And finally, a show with Steve and Rick wouldn't be complete without discussing sports. There's a little event coming up - I think they call it the Super Bowl! So what impact will social media have on this year's game? Expect to have even more opportunity to engage in real time with the action taking place in New Orleans!

Tune in today at 4 pm EST on rockstarradionetwork.com. Feel free to send us your text questions using the Live Chat feature or even better, call us on my toll free number 866-404-6519. You can also follow the show highlights on twitter using my show hashtag #lilshow.

From 1/16/2013

Welcome to the Wednesday LinkedIn Lady Show. Every Wednesday, you can count on Ken Herron joining me to bring the latest, greatest and sometimes worst on the social media front. Today is no exception.

We will share a neat new feature that Twitter added - without even a tweet - but you will be delighted and it will certainly help you monitor the quality of your tweets.

Next up - let's analyze what we know so far about Graph Search. Facebook's newest feature is getting very mixed reviews from the media, the bloggers, the users, and oh yes, the investors. So what is it? Why did facebook do this? Who are the winners and the losers? What are the gotcha's? And what's in it for small business owners and solopreneurs?

But we're not done yet. Did you hear about the new court ruling on who owns Twitter photos? And have you found Quora to be useful or are the features available on other sites that are more familiar to you and your network?

Be sure to tune in at 4 pm EST today to The LinkedIn Lady Show on rockstarradionetwork.com. You can send us your questions or comments using Live Chat, call us on our toll free number 866-404-6519 or follow show highlights using my show hashtag #lilshow.

From 1/15/2013

In a world where time is precious, many savvy business people have turned to social networking to stay connected and get connected.  But those who really get it understand that the primary goal is and always has been to take those virtual connections and turn them into meaningful face-to-face meetings where real business takes place.

Today’s guest is an expert on networking and using her skills to introduce people to each other in the virtual world and encourage the sharing of expertise so that everyone she touches will continue to grow and be more successful through an ever-increasing network. One of the ways she accomplished this was with her highly successful facebook page, which today boasts over 16,000 likes.  So how did she do it?  And what is the benefit to her members and fans?

Tera McHugh is the Founder of the Association of Women Entrepreneurs (WE) a community that started in 2006 for women dedicated to building relationships focused on business growth & development.

The Association of Women Entrepreneurs allows Tera the opportunity to connect hundreds of thousands of women across the United States (& beyond) to the resources, tools and support they need to build a successful business & life.

In 2013, WE is launching a new level of membership that helps entrepreneurs connect in Business Success Circles to build powerful peer groups to achieve more.

Tera is gifted at creating and leading a supportive community and makes people feel inspired to achieve their dreams. Her clients say that she is passionate, determined and authentic.

Don’t miss this informative and inspiring interview at 4 pm EST today on rockstarradionetwork.com. Be sure to log into the Live Chat to send us your questions or call us on our toll free number 866-404-6519 during the show.  You can also follow show highlights using the hashtag #lilshow or just follow me @linkedinlady

From 1/14/2013

Being able to express yourself and clearly communicate your value proposition is a critical skill in business. Yet tens of thousands of people are paralyzed by the thought of making a presentation – whether to a small room or a large audience.  My guest today is an expert in helping you overcome your fear and letting your voice be heard.

Gilda Bonanno is a speaker, coach and trainer who helps people from all walks of life improve their communication and presentation skills.  She achieves these results by combining her business background with a conviction that with the right training and practice, anyone can become a more effective communicator.  She has worked with clients throughout the US, and in South America, Europe, China and India.

In addition to facilitating high-energy, client-focused training programs, Gilda speaks about leadership, motivation, communication and humor to groups ranging from engineers to healthcare professionals to entrepreneurs.

She is a certified Project Management Practitioner (PMP), has a certificate in Process Reengineering and holds an Advanced Business Certificate in Management from the UConn School of Business. Her expertise in process improvement and project management allows her to help clients use their communication and presentation skills to solve business problems.  She is Immediate Past President of the Southern CT chapter of the American Society for Training and Development and the CT chapter of the National Speakers Association.

We will be exploring the power of public speaking and sharing tips on getting you started so that you want grab for that microphone instead of hiding in your office.  And of course, we will explore how Gilda uses social media in her own business and tips she shares with her clients to improve their online footprint.

Tune in at 4 pm EST on rockstarradionetwork.com for this amazing interview. You can text us your questions using Live Chat or you are encouraged to call us on our toll free number 866-404-6519.  And you can always follow the show highlights on twitter using my show hashtag #lilshow or just follow me @linkedinlady.

From 1/11/2013

During the development process of a new training program I’m working on, I discovered there are still a huge number of people on LinkedIn that simply don’t get it.  Now, please forgive me – I don’t mean to sound condescending – my true and honest goal is to help everyone maximize the value of LinkedIn.

This research was the inspiration for today’s show.  We are going back to the basics and cover some of the things I discovered that people are doing that unquestionably hurt their image on LinkedIn and in turn their business opportunities.

You will want to take out a pen, put your fingers on your keyboard to take notes, or better yet, log into your own LinkedIn profile while you listen to this show so you can see if there are things you may want to change starting today!

Tune in at 4 pm EST on rockstarradionetwork.com. You can post questions to me using Live Chat during the show or call in live using our toll free number 866-404-6519.  And of course, follow show highlights on twitter #lilshow or just follow me @linkedinlady.

From 1/09/2013

Ken Herron and I take to the airwaves today with a ton of great information to help you on your social media journey. Last week we introduced you to the LinkedIn Professional Gallery and today we will be reporting back on our own personal experience using this new tool - the good news and the bad news.

We are also going to take a deeper dive into the subject of visual content - not just why it's important, but specific things you can and should do to set yourself apart.

There has been a lot of talk recently about online reputation. Do you really know what it means? Do you know how to get more positive reviews? And are you clear on the right way to respond to bad reviews?

There will be more but you'll have to tune in today at 4 pm EST to get the rest! Join us in the Live Chat section of rockstarradionetwork.com to post your questions or call us during the show on our toll free number 866-404-6519. You can also follow show highlights using the show hashtag #lilshow or follow @linkedinlady and @kenherron.

From01/08/2013

We live in a world where getting our message through to prospective clients is a constant battle.  While digital tools in general, and social media specifically, certainly help spread the word, there is still something to be said for a more intimate connection.

The marketing tool kit offers many options – including TV and Radio advertising, direct mail, print advertising, park benches, billboards, newsletters, and more.  But today one of the most accessible and effective tools is becoming a radio host.

I have invited some of my fellow hosts on RockStarRadioNetwork.com and Toginet.com to share their insights on why they became hosts, how it is serving their brand, and how they incorporate other forms of marketing (including social media) to promote their shows and grow their business.

Don’t miss this insiders look at radio today at 4 pm on The LinkedIn Lady Show. You can find us on rockstarradionetwork.com and post your own questions using the LiveChat feature or call us on our toll free number 866-404-6519.  You can also follow the show highlights using my show hashtag #lilshow on twitter or just follow me @linkedinlady.

From 1/07/2013

As the new year gets underway, the number one question I get from clients is "What is the absolute minimum I need to do to be successful using social media?" There is a curious yet obvious implication in how that question is posed. It really means, "I don't have time and I don't really want to do this, but I know I have to...so break it down for me."

Today's show will do exactly that. We will be discussing questions that I receive every day from clients, from audiences, and through email - frustrated and sometimes furious about social media has complicated changed the status quo. And my goal will be to offer the best solutions I have found to help you deal with this chaotic and changing digital world.

Tune in at 4 pm EST today on rockstarradionetwork.com to get critical answers to put you on the right path for 2013 using sites including LinkedIn, Facebook, Twitter, Pinterest, Google+, and YouTube. During the show, you may send me you text questions using Live Chat or call me on our toll free number 866-404-6519. And of course, follow show highlights on twitter using my show hashtag #lilshow or just follow me @linkedinlady.

From 1/04/2013

I have a very special guest today who represents the best of first-hand experience using social media to grow his business and creatively guides his coaching clients to do the same.

Kevin McCann is President and CEO of The Executive Strategy Group LLC, a strategic management consulting firm that specialized in value forward marketing, strategy, sales consulting and sales training for growth directed companies.

Kevin brings 21 years of experience in strategy creation and implementation, sales and sales management working in the high-tech industry.

Kevin is passionate about helping and teaching business owners and executive management teams how to radically improve their operational efficiency, sales efforts and relationship building skills to gain the upper hand on the competition and improve their bottom-line profitability.

Kevin is also the Founder and Editor of the recently launched Small Business Growth Magazine for the iPad platform. SBG Magazine has already been downloaded in over 48 countries worldwide – in just 3 months! This magazine is about growing businesses.  “We’re passionate about anything that can increase efficiency improve productivity and provide a higher level of output for less work.”

We will be exploring how Kevin coaches clients to make the best use of social media and specifically LinkedIn.  He will also share how he personally uses these platforms in his own business. Kevin will share how consultants can scale their business by using social tools effective to increase the speed to trust which ultimately leads to business.  And of course, I will be asking him to share how and why he launched Small Business Growth Magazine and what readers can expect.

Be sure to tune in at 4 pm EST on rockstarradionetwork.com.  You can send us your questions using the Live Chat feature (on the top tool bar) or call us on our toll free line 866-404-6519.  Of course you can always follow show highlights using my show hashtag #lilshow or just follow me @linkedinlady.  This is one show you won’t want to miss!

From 1/03/2012

There is no question this is the year of the Apps for business. They are no longer just about gaming or entertainment. Apps have become a critical component of a comprehensive marketing plan and a great way to engage your customers in the mobile world.

But there are do's and don'ts and it can be easy to waste time and money creating an app that will not serve your business. Today's expert is my monthly guest, Peggy Anne Salz. With me the first Thursday of every month, Peggy is the chief analyst and founder of MobileGroove. Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing her as an authority on mobile search and content discovery technologies. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile marketing and advertising expert.

She is the author of the Everything Guide to Mobile Apps (publication date is January 18, 2913). It is a practical book/ebook that equips marketers, brands and developers with the business basics they need to monetize their apps and encourage ongoing engagement. Today we will be discussing the highlights of that book by reviewing the Top 10 things you need to know about mobile apps.

1. An app may be over-kill

2. You can't go it alone

3. Choose before you leap

4. Build relationships, not just apps

5. Keep your eye on the prize - always!

6. Know your audience and notice the differences

7. Personal privacy is paramount

8. Be aware of billing solutions

9. Post-launch problems abound

10. Thing big and be useful

Don't miss this interview to get you started on developing your own apps for 2013. Show airs at 4 pm EST today on rockstarradionetwork.com. This is a pre-recorded show so I won't be available for live questions during the broadcast, but feel free to send your questions to me using twitter @linkedinlady or directly through my website http://linkedinlady.com

From 1/02/2013

Happy New Year and welcome back to the live broadcasts of the LinkedIn Lady Show. After two weeks of listening to the ‘best of' Ken Herron shows, we are ready to ring in the new year with our own social media resolutions!

Are you ready?

Mine are:

1. Solidify my specific strategy for site usage, growth, and projected results

2. Commit to a minimum of 17 minutes a day to social media relationship development and maintenance

3. Incorporate social media into all my business marketing - online and offline

Ken's resolutions are:

1. Unsubscribe to ALL automated social media emails and alerts that are no longer adding value [instead of just deleting or ignoring them].

2. Go through each and every one of my social media profiles to ensure it is up-to-date and relevant to who I am now and what I am trying to achieve in 2013.

3. Take full advantage of LinkedIn's new Professional Gallery.

We'll be discussing why these are our priorities and why you should have your own social media resolutions for 2013.

Plus we'll give you an update on the Instagram (baby Facebook) privacy wars with users. We'll be sharing what other experts are predicting for 2013 on the social media front and sharing the hottest new site you will want to check out!

Join us at 4 pm EST on rockstarradionetwork.com. Send us your questions using LiveChat or call us during the show on 866-404-6519. You can also follow show highlights on Twitter using #lilshow or just follow us @kenherron @linkedinlady.

While the great staff at Toginet Radio and RockStar Radio Network take a well-deserved break, the station will be running Encore Shows.  I chose a series of hugely popular shows that Ken Herron and I aired during the year. 

In case you missed them the first time, or want to re-listen to refresh the information we shared, we hope you enjoy joining us every day at 4 pm EST.  Feel free to follow @linkedinlady and @kenherron for ongoing up-to-date tweets about what’s happening in the world of social media and cool digital tools throughout the holidays!

I look forward to joining you live again on Wednesday, January 2, 2013. Don’t forget you can download any of the LinkedIn Lady Shows for free by going to my channel on iTunes. 

http://itunes.apple.com/us/podcast/the-linkedin-lady-show/id433664232

Here’s the list of shows that will be running during the holidays along with the original broadcast dates so you can find them on iTunes!

Encore Show                   Show Title/Topic                                   Originally Aired

Dec. 19                       Linkedin Labs – Mystery Unveiled         7/18

Dec. 20                       Will United Airlines Every Get it Right?      7/25

Dec. 21                       Sites Get a Summer Facelift                   8/15

Dec. 24                       Data, Drive, Delivery and Discretion         8/22

Dec. 25                       Klout Ups Their Game and You Win!          8/29

Dec. 26                       No Excuses, Just Get it Done              9/5

Dec. 27                       Hashtags Equal Happiness                      9/12

Dec. 28                       New Techniques Lead to New Business      10/3

Dec. 31                       Are You Using ThingLink?                       11/7

Jan. 1                         LinkedIn Lady Social Media Awards          12/12

Have a safe, healthy and happy holiday season and thank you for being a holiday listener.  

Today is my last live show of the year. The hard-working staff at Toginet and RockStarRadioNetwork are taking well-deserved time off. During this hiatus, I will be running the "best of" Carol McManus and Ken Herron shows. More details will follow. But it is appropriate to end the year with some reflection on how the digital world has impacted our businesses and what we should be looking forward to in 2013. Who better than my guest today?

Laurie McCabe brings more than 20 years of experience in the IT industry to her current role as Partner at SMB Group. Laurie has earned widespread recognition for her capabilities and insight in the SMB market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie's nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie is frequently quoted in leading business and trade publications, and has been a featured speaker at many industry and vendor events, as well as contributor to smallbusinesscomputing.com. She is the 2011 Small Business Influencer Champion and a winner of the 2012 SMB 150 Awards.

I'll be asking Laurie about the adoption rates in small business; techniques that are being used to attract customers and grow the bottom line; and what her research reveals in terms of less-utilized ways to use social and get great results!

Tune in at 4 pm EST today on rockstarradionetwork.com. Join the conversation using the LiveChat feature or call us on 866-404-6519 with your questions. You can also follow show highlights on twitter #lilshow or just follow me @linkedinlady.

We are still reeling in Connecticut over the senseless shootings that occurred at Sandy Hook Elementary School last Friday. I want to personally express my condolences to the families of those who were lost.  My deepest love and support to everyone who was affected by this tragedy including the survivors and first-responders who are heroes of epic proportions. While it’s hard to imagine anything good coming from this, perhaps it will be the catalyst for serious and necessary change in how we deal with mental health and violence in this country.

I will move forward today with a new show bringing a great guest and valuable information for you to integrate into your marketing strategies for 2013.  My guest is David Fischer, the President of Solutions for Growth, a marketing firm that specializes in helping small businesses grow through the use of effective marketing tools.

We will be discussing a strategy for ongoing customer communication that has either been abandoned by many businesses in favor of social media…or is being done in a way that could be hurting their brand.  There is a great opportunity to merge your efforts between email marketing and social media to reach and connect with current, past and future clients – but there is a right way and wrong way!

Tune in at 4 pm EST today on rockstarradionetwork.com.  You are welcome to send us a text question using the Live Chat feature or call us on our toll free line during the show 866-404-6519.  Show highlights will be posted on twitter using our show hashtag #lilshow or you can follow me @linkedinlady.

From 12/14/2012

THIS SHOW WAS CANCELLED OUT OF RESPECT FOR THE SHOOTING THAT TOOK PLACE IN NEWTOWN, CT AT SANDY HOOK ELEMENTARY SCHOOL.  WE WILL RESCHEDULE MY GUEST AT A LATER DATE.

I am often asked how I became a speaker and why I do it.  My answer is simple:  You must learn to be an effective presenter if you want to get ahead in the business world.  How you express yourself – whether in a small meeting or from the stage can made a huge difference to your ultimate success. I am so pleased to interview a true expert in this field.

My guest is Gilda Bonanno, herself a speaker, coach and trainer who helps people from all walks of life improve their communication and presentation skills.  She achieves these results by combining her business background with a conviction that with the right training and practice, anyone can become a more effective communicator.  She has worked with clients throughout the US, and in South America, Europe, China and India.

In addition to facilitating high-energy, client-focused training programs, Gilda speaks about leadership, motivation, communication and humor to groups ranging from engineers to healthcare professionals to entrepreneurs. Gilda also coaches individuals to overcome their fear of public speaking and eliminate the barriers to letting their voice be heard.

She is Immediate Past President of the Southern CT chapter of the American Society for Training and Development and the CT chapter of the National Speakers Association.

Today we will be delving deeper into the subject of why presentation and communication skills are so important.  Gilda will share her expertise on overcoming struggles and fears of speaking, plus share some of her secrets to success in becoming an effective presenter.

Gilda also has a comprehensive plan to keep you in front of existing and potential clients using social media, blogging, YouTube, SlideShare and enewsletters.

Tune in at 4 pm EST today on rockstarradionetwork.com. You can send us text messages by using the LiveChat feature on the show website or call us with your questions on our toll free number 866-404-6519. Show highlights will be posted on twitter. Just use our show hashtag #lilshow or follow me @linkedinlady.

Today is a very special day on The LinkedIn Lady Show.  My guest is none other than Craig Duswalt - the man behind the RockStar Marketing brand and yes, rockstarradionetwork.com.  Very few people can look at any business and instantly apply their creative genius to develop and clarify your brand.  Craig is one of those rare people.

Today, we are going to be discussing how he launched his brand, but laser in on a very important part of his own marketing mix which is sponsoring events.  He will share some behind-the-scenes tips on the details of putting on a conference and also share how this undertaking supports the other pieces of his business.

You won't want to miss this interview.  Tune in at 4 pm EST today and feel free to join us on LiveChat to post a question or call us during the show using our toll free number 866-404-6519.  You ocan also follow show highlights using the hashtag #lilshow or just follow me @linkedinlady. 

We have a VERY special show prepared today and you won’t want to miss it.  Ken Herron, my partner on the Wednesday airwaves and I are announcing the 2012 LinkedIn Lady Social Media Awards.

Not only will you hear the names of our recipients, but even better, Ken and I will share why these people were chosen and what you can learn from them to incorporate in your own social media going forward.  Every honoree will receive a downloadable certificate on twitter to share with their friends and followers.  The categories are:

Best Small Business Owner/Solopreneur LinkedIn Profile

Best Small Business Owner/Solopreneur Twitter Account

Best Small Business Owner/Solopreneur Pinterest Board

Best Small Business Owner/Solopreneur Google+ Profile

Best Small Business Owner/Solopreneur Facebook Page 

Best Small Business Owner/Solopreneur YouTube Channel

Best Small Business Owner/Solopreneur Instagram Account

Best Small Business Owner/Solopreneur Blogger

Best Small Business Owner/Solopreneur Author

Best Small Business Owner/Solopreneur Show Guest

--and--

Worst LinkedIn Profile Photo of the Year

Worst Tweet of the Year

Worst Pin of the Year

Worst Cine (Animated GIF) of the Year

Worst Facebook Post of the Year

Worst Social Media Disaster of the Year

Be sure to tune in at 4 pm EST today on rockstarradionetwork.com. Join us in LiveChat with your own comments or questions or call into the show using our toll free number 866-404-6519.  And of course, you can follow the show highlights using my show hashtag #lilshow or just follow us @linkedinlady @kenherron.

From 12/11/2012

Laura Atchison is a speaker, author, and founder of Wisdom Learned, LLC-a consulting company specializing in educating and inspiring entrepreneurial leaders to get off autopilot and find success. She is the Bestselling author of What Would a Wise Woman Do? Questions to Ask Along the Way.

Previously, Laura used her 29+ year experience in both Fortune 100 and small businesses to launch and sell her own highly-competitive IT company-garnering her recognition and coverage from national industry publications and associations as a leading provider of managed technology services.

Besides holding numerous technical degrees and serving on multiple charity and corporate boards, Laura holds a masters degree in management and organizational behavior. Her business and life philosophy gleaned from her diverse experience and lessons learned in the trenches is simple: Treat everyone better than they expect to be treated-while collecting and dispensing wit and wisdom to grow along the way. And always ask the right questions.

Today's show is going to focus on some of the jewels from Laura's book but we will also delve deeper into what inspired her to write the book, how she chose the publishing option she did, and how she put her marketing plan together...including social media.

Tune in at 4 pm EST on rockstarradionetwork.com and join the conversation using the LiveChat option. You can also call us with your questions on 866-404-6519 or follow the show highlights on twitter using our show hashtag #lilshow. And of course, just follow me @linkedinlady.

From 12/09/2012

Get ready for a very special show today. My favorite guest host, Ken Herron, marketing genius and cool hunter for all things digital takes the microphone to interview one of my favorite people in the digital world. You will only have to listen to these two chat for a few minutes to see why!

Lon Safko is a remarkably creative person. He is the creator of the "First Computer To Save A Human Life" as coined by Steve Jobs, Apple, Inc. That computer, along with 18 other inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Microsoft's Bob Operating Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing "V-E-Tailing" for business, promotions, and education, for which Lon holds three patents.

Lon was recently selected by the Smithsonian institution to represent "The American Inventor" at their annual conference. Lon is an author of remarkable breadth, writing seven innovative best selling books, which have shown corporations how to train managers to think creatively and detailed the secrets of launching a successful on-line business, His best selling book "The Social Media Bible," hit #1 on Amazon in both their Marketing & Business categories. It unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter, and YouTube for business. And his latest book, "The Fusion Marketing Bible" is already breaking records.

Today's interview will focus on trends happening across the country. Many of the high priced V.P.'s of Social Media Marketing are being laid off. The companies say they just aren't seeing the R.O.I. in social media marketing. You will hear Lon talk about why Facebook is NOT a strategy...Twitter is NOT a strategy...LinkedIn is NOT a strategy. They are tools that need to be used properly to get maximum results. You can't build a house with only a hammer and no blueprint. You can hit the wood all day, but will never build a house.

The smart companies will fuse traditional media, digital media, and social media into one comprehensive set of marketing tools and begin developing sound strategies around them. Tune in to find out more from this amazing guest. Show airs at 4 pm EST on rockstarradionetwork.com. You can call in with your questions to 866-404-6519 or send a text during the show using LiveChat. And of course, follow show highlights on twitter using the hashtag #lilshow.

From 12/07/2012

Jane Pollak is one of the northeast's foremost coaches of entrepreneurial women and a living example of how to turn a passion into a thriving business.  She is, herself, a successful entrepreneur, public speaker, author and business coach. Jane launched her professional career in an unlikely field - egg decoration!

Jane's story is an odyssey that led her from remote craft fairs and customer rejections to an invitation to the White House and appearances on NBC's Today Show. Jane found herself wanting to inspire and guide other creative professionals to achieve greater success.  The lessons Jane learned along the way led her to share her story and give advice to struggling entrepreneurs, traveling the country and beyond.  Jane joined the National Speakers Association in 1997 and published her bok, Soul Proprietor: 101 Lessons from a Lifestyle Entrepreneur in 2001.  The Small Business Administration named Jane the 2002 Hom-Based Business Advocate for the entire New England region.

One of the primary ways she communicates and continues to spread her wisdom and message is through her highly successful blog.  Jane recently his the remarkable number of 600 blog posts!  We will discuss how she kept it going when most people stop and start, where she gets her inspiration, and how her blog has helped her business.

Jane is also an avid user of social media using facebook, linkedin and twitter as an integral part of her branding.  Please join us today at 4 pm EST for the amazing ENCORE broadcast.

So glad to welcome back Peggy Anne Salz, the chief analyst and founder of MobileGroove a top 50 ranked influential technology site providing analysis and commentary on all things mobile with a special emphasis on mobile advertising, mobile search, and social media.

In addition to publishing expert editorial content at MobileGroove ╤ Peggy also produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. She has written several books, including the last 4 editions of the Netsize Guide, a mobile industry almanac and analysis that have been downloaded over 50,000 times. She has also authored dozens of white papers and hundreds of articles about mobile and its impact on our society at all levels. She is currently working on a mobile marketing thought leadership resource and a the Everything Guide To Mobile Apps, a practical resource for small and medium size businesses and developers ? ╤ and that book is due out in March 2013.

Today we will be discussing key findings from her recent white paper Achieving APP Impact: Using SMS to Encourage Interaction, Drive Loyalty.

For example, did you know that in 2012 the app download worldwide will hit 45.6 billion?  And that consumers will download more than 66 billion applications per year by 2016.  Wow!

However, numbers can lead you to the wrong conclusion.  Mobilewalla, an app analytics firm, argues outright that that number of downloads is a very poor measure of how popular an app is.  It estimates a whopping 80 to 90 percent of apps are eventually deleted!  Another little jewel in Peggy╒s research revealed that after only 20 days, less than 5 percent of those who downloaded an application are actively using it.

So what are we to conclude and what steps should we be taking for our own businesses?  Tune in to this amazing interview at 4 pm EST today on rockstarradionetwork.com.  If you miss the show, you can download the podcast on my iTunes channel by clicking http://bit.ly/LILpodcast. As always, thanks for listening and be sure to send your comments and questions to me through my linkedinlady.com website or twitter @linkedinlady.

From 12/05/2012

It’s Wednesday and Ken Herron and I are revved up to bring you a rock star show today!  There is much happening in the social media world (no surprise there).  What is disturbing is that so much of what is happening is out of our control as users, yet it has direct and often damaging consequences to our businesses and our brands.

We’ll bring you up to date on the new war that Instagram may have started with Twitter when they drew the line in the sand concerning the posting of your pictures.  Then of course, we will talk about the value of your ‘vote’ on the new facebook policies (mind you, we’re not saying don’t vote…simply don’t expect it to count).

Are you a serious LinkedIn user?  Then you might want to know the latest opinions on not becoming a cliché on LinkedIn by using the overused keywords in your profile.

And in the spirit of the holidays, we’ll talk about good and bad etiquette and image practices when it comes to using digital communications with your customers or clients.  Whether it’s email, text messages, mobile voice mails, or social media, there really IS a right way and wrong way to get your message to those people who are so so important to your business.

Tune in at 4 pm EST today on rockstarradionetwork.com. Be sure to send us your text questions or comments using the LiveChat feature or better yet, call us on the toll free number 866-404-6519.  You can also follow show highlights using the hashtag #lilshow or just follow us: @linkedinlady @kenherron.

They say that public speaking is among the top fears that people have, in fact, usually ranking in the top five on most polls. But in the business world, it is essential to develop this skill whether for public or board room presentation. The internet has given new platforms for expression through sites like LinkedIn, Facebook, Twitter, Pinterest, and of course, YouTube. How do you reconcile your ability to express yourself online and in front of a live audience?

Wendy Lipton-Dibner is a two-time bestselling author and internationally recognized authority in business acceleration. President and founder of Professional Impact, Inc. and founder of the Move People to Action System for Experts and Entrepreneurs, she holds the distinct honor of being the only woman in the world to develop comprehensive training programs that teach entrepreneurs how to grow their impact and their income by moving people to action through effective speaking on stages, online and in ancillary products and services.

Wendy has built 10 successful businesses in industries ranging from health care to hair care. She's developed and implemented hundreds of training programs for Fortune 500 corporations, medical and dental practices, hospitals and educational institutions as well as local, national and international non-profit organizations. Wendy serves as a trusted advisor for doctors and executive leaders, a speaking coach for top influencers and has helped millions of people worldwide get what they truly want through her books, live events, online courses, coaching and training programs.

Don't miss this informative, confidence-building, and fun interview with Wendy today at 4 pm EST on rockstarradionetwork.com. You can call us with your questions during the show using our toll free line 866-404-6519 or send us a text message using the LiveChat feature. You can also follow the show highlights on twitter using our hashtag #lilshow or just follow me @linkedinlady.

My very special guest today is Ken Lubin, a Managing Director with ZRG Partners in Boston.  ZRG is a boutique executive search firm with a global presence.  Ken’s has a compelling story about founding 3 key LinkedIn groups, each with their own global reach.

>Executive Athletes: with over 8,000 members globally that focuses on the Executive who is still engaged in competitive sport

Boston Banking and Financial Services Professionals: with over 6,500 members focused on the Boston Banking and Financial Services Market

Global Leasing and Lending Professionals: with over 4,000 members globally in equipment leasing and specialty lending markets

So why does he do it?  He will answer that question and many more on today’s show.  Find out the enormous benefit as well as pleasure you can achieve by combining your vocation with your avocation in the world of social media.

Outside his professional life, Ken is still an accomplished adventure sports athlete with a focus on Ski Racing, Running and endurance events.  Most recently he won the Spartan Ultra Beast Team World Championship Event at Killington, VT this past September.

Tune in today at 4 pm EST on rockstarradionetwork.com. You can join us live and send us your questions using LiveChat or call us on 866-404-6519 during the show.  I will also tweet out show highlights using the hashtag #lilshow and you can always follow me @linkedinlady and please support my guest by following @executiveathlet.

From 11/30/2012

Simon Pulman is an attorney and digital media professional with a particular focus on cross-platform content distribution and rights issues. Having previously worked with movie studios, brands, and video game companies on high profile transmedia campaigns, he is now practicing law with the goal of helping creative and content owners make sense of the challenges presented by the internet, emerging audience behaviors, and digital technologies.

A few years ago, Simon was faced with what many of us were faced with – a changing economy and the impact of a recession on our professional careers.  In identifying the path he wanted to take, one of his key strategies was to choose and craft his online reputation carefully and strategically so that it would lead to the achievement of his goals.

He will share today the path he took and what he learned along the way.  As an attorney he is keenly aware of the pitfalls that certain online behavior can influence not just in the immediate future but long after the tweet, the retweet or the wall posting.

We will also explore how the entertainment industry is embracing social media and what possible changes are on the horizon for studios and audiences alike.

Tune in today at 4 pm EST for this engaging and enlightening interview.  You can call us during the show with your questions using our toll free line 866-404-6519 or send us a text message using LiveChat on rockstarradionetwork.com.  You can also follow the show highlights on twitter using the hashtag #lilshow or just follow me @linkedinlady.  Don’t miss this one! 

From 11/29/2012

Alan Skidmore is the creator of The Products Coach Game Plan – How to create products for little money, but big profit and the soon to be released book, “Don’t Take Your Gifts to Heaven.”  Alan’s background includes working in the Automotive, Chemical, Natural Gas, and Cable TV industries as an Electrical and Computer Engineer.  He has been a tech geek since he was a teenager.

For nearly twenty years Alan has been speaking and educating audiences on everything from Electrical Substations to Customer Service and Social Media. Since earning his Toastmaster DTM, Alan has spoken around the country and internationally in Australia, Africa, and Canada.

Alan uses his love of music, technology, and speaking to not only help people create products, but to also help them find success in their chosen field.  Alan is also the host of the new Rock Star Radio Network show “Prime Time Success Radio.”

Today we will be discussing his own formula for success and what lessons he has learned along the way. We’ll talk about how social media has exploded his business and opened the door to new relationships worldwide and at the same time discuss the mistakes people make in the digital world – whether online or through product production and distribution.

Make sure to tune in today at 4 pm EST to The LinkedIn Lady Show on rockstarradionetwork.com. Call us with your questions on 866-404-6519 or send us a text message using LiveChat. You can also follow the show highlights on Twitter using our hashtag #lilshow or just follow me @linkedinlady

From 11/28/2012

Today is another break-through show with Ken Herron and me talking about a variety of topics on the social media front. Let's start with how much of a budget you need for an effective Facebook ad campaign...and is it worth it? Some say ‘yes' some say ‘no'. It's really up to you.

What's a Twitter Archive? Probably the coolest new feature Twitter is offering. You will be able to download a full archive of your past tweets - back them up - and reuse them for other purposes. Why would you want to do this? We'll give you some very specific examples and reasons why this could turn Twitter into your new favorite social media site.

Remember us talking about thinglink.com? Well there's more to talk about and some quick tips on what to do to tie all your online efforts together. And while you are doing this, don't forget to get engaged with your friends, followers, likes, and connections. They call is "social" media for a reason!

Be sure to tune in to today's show at 4 pm EST for all this and more. On Twitter the show hashtag is #lilshow or just follow us @linkedinlady @kenherron You can also call into this live show using our toll free number 866-404-6519 or sending us a text message using live chat.

From 11/27/2012

Today is a special day for me.  I had the great privilege to speak to a group of 80 savvy New York business men and women last night at the Swap the Biz networking event.  Many thanks to the host, Scott Eisenberg for inviting me and hats off to the attendees.  They inspired the content for today's show.

While there was no on in the room who was not using some form of social media, the questions about how to do it better, faster, and with more dynamic results were both thought-provoking and practical.  So building off of those questions I will share the secrets, tips, and techniques that can help all professionals use LinkedIn, Facebook, and Twitter more effectively. 

Plus I have some interesting news coming from the Facebook front and some wonderful news about Tumblr. Make sure you tune in at 4 pm EST today on rockstarradionetwork.com. Call me with your questions on our toll free line during the show: 866-404-6519 or send me a text message using LiveChat right here on the site.

As always, would love for you to follow my facebook.com/linkedinlady page or if you prefer, follow me on twitter @linkedinlady.  The show hashtag is #lilshow.

From 11/26/2012

Welcome to The LinkedIn Lady Show.  I'm headed to Manhattan today to speak at a special event this evening, so I chose an extra special broadcast to ENCORE just in case you didn't hear it before.

I was just back from attending and speaking at Craig Duswalt's RockStar Marketing Boot Camp and I had the great privilege of being 'social media central' for the event.  Having the chance to talk with the over 300 attendees gave me a great deal of clarity about the questions, frustrations, and confusion concerning social media - even today.

We have certainly come a long way in our adoption of social media, but so many people are still at sea when it comes to the techniques that will make the difference between success and failure for your online success.  

Today's show is going to focus on what's new and how it can apply to you - in a simple, easy to understand format so you can start to make changes immediately.  We'll discuss Facebook marketing statistics you need to know; how the new Twitter page options can benefit your presence and how to use Pinterest to drive traffic to your blog.

From 11/21/2012

On this last workday before Thanksgiving, Ken Herron and I will be talking about hot new topics including Tweet Mail and why this new feature can be the greatest tool to come along to help you legitimately increase the quantity and quality of your followers.

In the spirit of the holiday, we will focus on all the things we are thankful for surrounding social media and cool tools that have transformed our lives and our businesses this year.

If you have a special story to share please call us between 4 and 5 pm EST during the live broadcast. Toll free number is 866-404-6519 or you can just send us a text message using LiveChat right here on rockstarradionetwork.com.  Show highlights will be featured on twitter in real time.  Just use the hashtag #lilshow and of course follow us @linkedinlady @kenherron

From Ken and I our deepest gratitude for your loyalty throughout the year.  Have a wonderful Thanksgiving!

From 11/20/2012

It is the week of Thanksgiving here in the U.S., and it is the time of year when we reflect on what we are truly thankful for.  Around most dinner tables, people share personal stories and intimate moments with friends and family about what they are thankful for.

Today I want to take a twist on that theme and ask my listeners, my fellow Masterminders, and my fellow Toginet and RockStarRadioNetwork hosts to call in and share their stories about how social media impacted their lives or their businesses this year. Maybe it was reconnecting with a long-lost friend; maybe it was getting support from your network at an important time; maybe it was a new business opportunity. Whatever your story of thanks is, I want to hear about it today.

Social media has totally transformed our lives and our ability to communicate with people all over the world. For that alone, I am deeply grateful.

What are YOU thankful for?  Please call in during the show on our toll free number 866-404-6519. You can also send me a message using LiveChat during the broadcast and I will be sure to share it on air.  Highlights of the show will also be shared on Twitter – show hashtag is #lilshow and you can always follow me on facebook.com/linkedinlady or on twitter @linkedinlady.

From 11/19/2012

Rick Limpert is one my favorite recurring guests on The LinkedIn Lady Show. Every time I have him on, I get rave reviews from listeners all over the world. He is insightful, engaging and funny! Rick is an Atlanta-based freelance writer and columnist. He has covered sports, technology and events all over the world. He's a Yahoo News and Sports Contributor, writes a daily tech piece for Examiner.com, and has been featured in numerous publications including Sports Illustrated, Fox Sports Net and CBS Atlanta.

He hosts the popular "Wireless Wednesday" tech segment on 92.9 FM in Atlanta along with a weekly internet radio show and podcast called "The Tech of Sports" on Netcast Studios.

Today we are going to tackle the hottest topic this week - Black Friday, Small Business Saturday and Cyber Monday. Where do you shop? What should you be looking for? How do you know if you are really getting the best deals? Do you need a strategy? Do you feel it's all getting out of hand?

We will tackle this and more during our interview today...because you know what? Social media can and should be your best friend this week. It's important to know what the retailers are advertising, but it's even more important to know what others are saying and what tips they can share to help you have a great and money-saving experience.

Tune in at 4 pm EST today. You can join us through LiveChat if you have a question or tip of your own, and you are also welcome to call us on our toll free number 866-404-6519. I also tweet highlights during the show using the hashtag #lilshow or just follow us: @linkedinlady and @rickroswell

From 11/16/2012

Are you curious about WordPress...Why does everybody love it? Is it the best alternative? And if so, why? Then today's show is tailor-made for you! Lynn Amos is the founder and owner of Fyne Lyne Ventures ("Fine Line Ventures"), a website design and graphic design company that focuses on B2B communications.

Much of Lynn's work is on the WordPress platform which allows her clients to update their own website or add a blog to their website. She creates custom WordPress websites that reflect the image of the business and work to accomplish the business goals of her client. She is knowledgeable about Search Engine Optimization (SEO) and is proficient in weaving social media tools together with a website.

Lynn is an award-winning graphic designer, helping her clients do everything from developing a new logo to designing a direct mailer to producing a product catalog. Lynn has a bachelor's degree in fine art and studied graphic design at the School of Visual Arts in NYC. She works in multiple industries, helping small and medium business owners present themselves to their customers in the best possible light.

Today we will be discussing the inner workings of WordPress and why it has quickly become the favored child of many web designers and business owners alike. I'll be asking Lynn what features she likes, what plug-ins she always recommends, how she guides her clients to grow and measure their SEO effectiveness, and her position on how to use WordPress effectively as a blog platform.

Plus she will share her own insights on how she uses social media for her business and works with her clients to integrate social media effectively with their website or blog.

Tune in today at 4 pm EST to hear this live broadcast. You can call us with your questions on 866-404-6519 or send a text question using the LiveChat feature on RockStarRadioNetwork.com. Follow the show highlights on Twitter using the hashtag #lilshow or just follow me @linkedinlady.

From 11/15/2012

I am always looking for great examples of entrepreneurs who launched a new business and have successfully integrated social media as the driving force of their marketing. Today's guest is living proof of how social media can explode your brand and ultimately your success.

Martha Sanchez is the creator and host of "Know The Radio Show" which airs Tuesdays at 7:00 pm EST on the RockStar Radio Network. She is a Registered Nurse with a Bachelor in Nursing and a Masters of Business Administration, a radio personality, speaker, educator, published author and CEO who has dedicated her life to working within the nonprofit arena. Martha's mission is to help you realize your potential both professionally and personally both through her show and individual mentoring.

During the course of establishing her business, Martha had to become more adept at using social media and will be sharing her experiences as an entrepreneur. She will also share her questions and we will discuss how social media has helped her business and can help take your business to the next level.

I'll be asking Martha to share how she started her business; what social media sites she is currently using and among those - which she prefers and why! She will share what she views as the strengths and weaknesses of each and provide some tips that has helped her and I'm sure will help you, too.

Tune in to The LinkedIn Lady Show today at 4 pm EST on rockstarradionetwork.com Call in with your questions to 866-404-6519 or send us a text message using LiveChat. You can also follow the thread of the show on Twitter using the show hashtag #lilshow or just follow @linkedinlady

From 11/14/2012

A very special Wednesday it is indeed on the LinkedIn Lady Show.  Not only do I have my co-host Ken Herron with me, but we also have a special guest who will be joining the conversation at the bottom of the hour.

Danny O Brien is a graduate of the Waterford Institute of Technology. He received a 2.1 Masters in Business Studies Degree specializing in Marketing and a 2.1 Bachelor of Business Studies Degree specializing in Accounting. His background is in both Sales and Customer Service. He recently completed a thesis entitled “How Useful is Word of Mouth for Small Businesses that use Social Media” in which he presented research compiled during the summer of 2012. It incorporated data obtained from Facebook, Twitter, LinkedIn, Gmail and Small Business Can. Connect with Danny on Twitter at @DanOBrien14!

We will be asking Danny questions concerning his exhaustive research on Small Businesses and Social Media. What was his take-away? What would HE do if starting a small business today? What would he change about social media to further benefit small business? And what questions are yet to be answered?

Before Danny joins us, Ken and I will be discussing the enormous benefits of LinkedIn’s new Endorsement feature and how you can benefit.  Also on deck I the still controversial topic of fake profiles as well as the merits of paying to reach your audience. And if you haven’t heard, there is Twitter’s Fiction Festival coming up at the end of November…are you a fiction writer and want to get noticed by a new audience?  Then this event may be for you!

Don’t miss today’s live broadcast at 4 pm EST. Join the conversation using LiveChat on rockstarradionetwork.com or call us on 866-404-6519. Follow the show’s highlights on twitter using the hashtag #lilshow and of course follow Ken and I - @linkedinlady @kenherron

From 11/13/2012

Judy Schriener is an award-winning journalist who has been writing about the inner workings of business since the mid-1980s. She has written countless profiles of businesses and business leaders - from snarky defense lawyers to heads of both small businesses and mega-billion-dollar corporations to owners of NFL teams. She has delved into ugly lawsuits, covered companies that have gone from #1 in their market to bankruptcy, and has traveled worldwide both professionally and personally. She was one of the few women who traveled alone to Saudi Arabia and Kuwait to cover the reconstruction and oil field fires after the first Gulf War.

She is the host of "Off the Record with Judy" -- AIRING LIVE EACH TUESDAY AT NOON EASTERN TIME on RockStarRadioNetwork.com - giving a glimpse inside the minds and hearts of successful people in the context of their business lives.

Today's show is going to focus on some interesting events that Judy recently experienced having to do with her move and who was Googling her! Plus we will discuss her passion for facebook and twitter and what her expectations and disappointments are and continue to be when it comes to social media...all great lessons for business owners and how you are projecting yourself to your clients and customers.

If time allows we will also discuss email marketing and what's working and what's not working in this new and evolving digital world.

Don't miss today's LinkedIn Lady Show on rockstarradionetwork.com at 4 pm EST. Follow the show on Twitter using the hashtag #lilshow or just follow us on @judywriter and @linkedinlady We would love your questions also - you can use LiveChat or call us on 866-404-6519

It is time for Mail Bag Monday on the LinkedIn Lady Show.  Today I focus completely on questions that have been sent to me through email or that have been brought up by clients or audience participants at recent speaking events.  The mysteries of social media continue to unravel for all of us but there are still many questions about time, strategy, privacy, site rules, and much much more.

I will cover at least one question on all the major sites: Facebook, Twitter, LinkedIn, Google+, and Pinterest.  Plus I'll be discussing some follow-up on my show about controversial issues and how they impact your brand, your business and your personal image.

Be sure to tune in at 4 pm EST today and if you have a question of your own, call 866-404-6519 or send me a text during the show using Live Chat.  You can also follow along on Twitter using the show hashtag #lilshow or just follow me @linkedinlady

From 11/09/2012

John Brubaker brings more than fifteen years of experience in Leadership Development, Coaching and Human Resource Management to his work as a performance consultant, motivational speaker and author. Prior to launching his consultancy, he spent over a decade as a college head coach and professor.  Most recently, Brubaker spent four years on air with ESPN Radio and Fox Sports as an analyst and personality.

Brubaker guided the St. Andrew’s College lacrosse program from 2001-2004 leading them to unparalleled success producing Top 10 national rankings each year and an NCAA Final Four appearance. A three-time coach of the year, Brubaker has coached nine All-Americans and had seven of his players drafted to play professionally.  He has been a featured speaker at the US Lacrosse National Convention and has also performed televised instructional pieces for Coaches’ Effectiveness as well as Player-Coach Communication.

Author of the book, The Coach Approach: Success Strategies from the Locker Room to the Board Room, John uses a multidisciplinary approach to help organizations develop their competitive edge.

Todays show focuses on three aspects of success for leaders in the business world. John will share his philosophy of why it is important to speak well, write well and think well and how the effective use of social media can position you firmly as a valued thought leader in your field. 

We will also discuss brand building and positioning – what is the right balance of quantity, quality and engagement when it comes to social media and just showing up in front of your customers and valued connections.  And finally, we will talk about how to build a community online and what it can mean to your success.

Join us at 4 pm EST on rockstarradionetwork.com. You are welcome to call in with your questions to 866-404-6519 or send us a text message using LiveChat. My show hashtag is #lilshow or you can follow me @linkedinlady on Twitter.

From 11/08/2012

Today's topic is something I've been researching and musing about for sometime now.  What is the appropriate use of social media for business owners and professionals when it comes to controversial issues?

One of the most important and fundamental rights of being an American is the right of free speech.  Social media has given a new and very broad dais from which to orate.  However, when it comes to business, is it prudent to take a stand or hold back opinion?

Whether the topic is religion, politics, sexual preference, controversial health, gun rights, abortion, sex education, the economy or terrorism...chances are YOU have an opinion.  In this show we will be discussing some specific examples of brands that have created controversy, attracted new customers, and lost others as a result of their postings on social media.  

For your business, you should be thinking about the ultimate impact and consequence to your brand and your business as you implement your social media strategy.

Tune in at 4 pm EST today and feel free to call in on 866-404-6519 or send me a text message using LiveChat on rockstarradionetwork.com  You can also follow the show on Twitter #lilshow or just follow @linkedinlady

From 11/07/2012

It's Wednesday and Ken Herron and I are back together LIVE with an amazing show and some fun new tools.  Of course, being the day after our national election, we will do a social media post mortem (I love being the Monday-morning quarterback...in this case Wednesday) on the results and the coulda, woulda, shoulda recommendations.

But we have even more important things to talk about.  For instance, do YOU have a ThingLink? Do you know what it is?  Well, don't fret...we'll bring you up to speed and convince that this truly is one of the hottest new marketing tools to explode your brand and your message.

Then we'll move on to our analysis of how Instagram is becoming more facebook-like while Twitter is becoming more Instagram-like.  What does that mean?  Why do we care?  How does it benefit your business? And what does it mean for the future of social networking sites?

If that's not enough, we'll also be discussing the declining views your friends and fans (likes) are seeing on facebook and what your options are to stay connected.  Remember, on any social media site, you are NOT in charge and your brand and your business is always going to be limited by the rules, algorhythms, and decisions of others.

And last, what can we learn as marketers on the heels of Hurricane Sandy?  Some companies did a really poor job of altering course from their self-promoting messages which reached users at a very vulnerable time.  Prediction is those brands will pay a big price in customer loyalty and brand endorsement.

Tune in at 4 pm EST and call us with your comments or questions on 866-404-6519 or send us a text using LiveChat right here on rockstarradionetwork.com  You can also follow us on Twitter using the show hashtage #lilshow or @linkedinlady @kenherron

From 11/06/2012

Life happens and hurricanes and family loss has prevented me from being with you live recently.  I'm deeply grateful for your patience, your loyalty, and all the warm thoughts you have sent my way.  I'm pleased to back today, this special Election Day in the U.S. and we will certainly be discussing the impact of social media on the election process.

But my special guest is Steven Lee.  Steve is retired Air Force but didn't stop there. He has also worked for Computer Science Corp, Modern Technologies and IBM.  He is the owner of Waves of Tech - an IT Consulting firm and the founder of NetCast Studio Productions which creates online media for today's society through audio and video podcasts.

We are going to discuss Audio and Video podcasting - is it the new media?  And if the answer is 'yes' what does that mean to you and your business?  We'll discuss the journey of his own business development; what he learned along the way and of course, how social media played a role in his success.

Steve will share secrets of lean forward content versus lean back content; how the mobile explosion is impacting how people access information; and weigh in on the debate between independent content creators versus big media companies.  I am also going to ask Steve to help us understand the blurry definitions in this space - podcast, video-cast, internet radio, internet broadcast, Web-TV...and if that's not enough, where is is all going from here?

Tune in at 4 pm EST today and be sure to call us with your questions 866-404-6519 or you can send a text message using LiveChat.  You can also follow the conversation on twitter.  Our show handle is #lilshow or just follow me @linkedinlady

From 11/05/2012

To my loyal listeners - I do apologize for one more day of offering an Encore in lieu of being with you personally.  While our recovery from Hurricane Sandy is nearing completion, I am sad to report that my mother-in-law lost a long battle stemming from a stroke and dimentia.  Today the family will be together to celebrate her life and put her to rest.  Please say an extra prayer for my husband, his father, his siblings and their children.  I fully expect to be back with you live tomorrow and focused on how social media is impacting our national election.

The subject of etiquette never gets old and continues to evolve as our understanding and comfort level with social media grows.  I have been researching this subject for a long time now and I am continually perplexed by the fact that the more we learn about how to do it right...the more we do it wrong!

So what does that mean?  Today we will cover the top do's and don'ts that experts in the social media space advocate and I'll share examples of businesses that are doing a really great job and others that are hurting their brands.

You have heard all the buzz words already - engagement, interaction, content, transparency - but do you really know what they mean and how important they really are to your success?

From 11/01/2012

This is a special week for The LinkedIn Lady Show as we are dealing with a major storm and widespread power outages. In anticipation of long-term interruptions, I have schedule some very special ENCORE shows this week. Hope everything will be back to normal soon so stay tuned and continue to send me your social media and digital questions to carolmcmanus@linkedinlady.com
Do you know why SEO, Blogging and Social Media are the three critical keys to your online and offline success? Not sure? Then you need to tune in to my interview today with Ellie Becker of E.R.Becker Company, Inc. She comes from an extraordinary background in Public Relations and truly understands that getting your message and your company noticed is the fundamental key to success.
We'll be talking about the difference between inbound and traditional marketing; middle of the sales funnel activities for converting web traffic and much more.
Tune in to hear this informative and critical interview which will provide you with action steps you can start doing immediately!

From 10/31/2012

This is a special week for The LinkedIn Lady Show as we are dealing with a major storm and widespread power outages. In anticipation of long-term interruptions, I have schedule some very special ENCORE shows this week. Hope everything will be back to normal soon so stay tuned and continue to send me your social media and digital questions to carolmcmanus@linkedinlady.com
Ken Herron and I have been watching with interest and amusement, the latest announcements from (or about) Facebook and their plans for the future. So let's see what peaks your interest the most? Facebook is going to offer online banking. Facebook is considering introducing job search as a function for users and companies similar to LinkedIn. Facebook has admitted that their mobile advertising dollars are not going to grow in the near future. Teens are leaving Facebook in favor of Twitter (a total turnaround from a survey done only a year ago).
If that isn't enough to wet your whistle, then tune in to hear what small local businesses can learn about the viral exchange that has exploded between Old Spice and Taco Bell. Is it relevant to you? You bet it is. We'll share our ideas on how local businesses can get together to create a fun and productive buzz in the community.
And the newest news today is that CNN has forged partnership with Facebook aimed at making Facebook the second screen for CNN election coverage. Is this fair? What affect will it have on the elections? Does anyone really care? And what can we as business owners learn from this strategy?

From 10/30/2012

This is a special week for The LinkedIn Lady Show as we are dealing with a major storm and widespread power outages. In anticipation of long-term interruptions, I have schedule some very special ENCORE shows this week. Hope everything will be back to normal soon so stay tuned and continue to send me your social media and digital questions to carolmcmanus@linkedinlady.com
The first Thursday of every month, I am so honored and pleased to have Peggy Anne Salz as my guest. Peggy is the chief analyst and founder of MobileGroove, a top 50 ranked influential technology site providing analysis and commentary on all things mobile with a special emphasis on mobile advertising, mobile search and social media.
In addition to publishing expert editorial content at MobileGroove, Peggy also produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. She has written several books, including the last 4 editions of the Netsize Guide, a mobile industry almanac and analysis that has been downloaded over 50,000 times. She has also authored dozens of white papers and hundreds of articles about mobile and its impact on our society at all levels. She is currently working on a mobile marketing thought leadership resource and the Everything Guide to Mobile Apps, a practical resource for small and medium size businesses and developers - and that book is due out in March, 2013.
Today we are going to discuss how you and your business can make a real difference in your community or in supporting causes that you care about without "making it" or "buying it." What does that mean? It's called sponsorship and the organization we will be talking the most about is dosomething.org. Founded on the principle of getting kids to do good stuff, we will share online campaigns that you can support starting today. And we will give you ideas that you can initiate and manage right in your own community that fulfill your goal of Corporate Social Responsibility (CSR) but at the same time, lead to relationships that will amplify your brand, your message and your bottom line.
Want to learn about Teens for Jeans? Perhaps you will like Pics for Pets and how you can become a Fur-tographer? Or maybe it's Staples for Students? Whatever you care about, you can sponsors, promote and share using social media and your mobile devices. And it all ties to your business goals and your current marketing.

From 10/29/2012

This is a special week for The LinkedIn Lady Show as we are dealing with a major storm and widespread power outages. In anticipation of long-term interruptions, I have schedule some very special ENCORE shows this week. Hope everything will be back to normal soon so stay tuned and continue to send me your social media and digital questions to carolmcmanus@linkedinlady.com
Sort of an odd title, don't you think? Well get ready because it's time for Mail Bag Monday! I have been amassing some amazing questions and insights from listeners and members of audiences where I've been speaking. And today is the day I get to share that with you.
If you've been stressing over why LinkedIn isn't getting you results, then maybe a few minor tweaks to your strategy will change all that. If you are frustrated with facebook and can't figure out why you're not getting the updates from your network, there's a reason for that and we'll share some insights and some quick fixes that may help. Are you standing on the sidelines wondering if Pinterest is the next social media site you should be using? Well, you're not alone and the answer is not as obvious as you may think.
As the owner of your own business, what kind of social media policy should you put in place to engage your employees and still keep them focused on their primary jobs. For those of you in transition, how should you represent yourself on LinkedIn to get noticed but not come across as needy?
And one of my favorites - "I'm getting ready to hire a social media manager - what attributes should I be looking for?" This is a terrific question and one that every business owner needs to think through.

From 10/26/2012

So happy to have Alan Berkson back today hosting the LinkedIn Lady Show. And with him with be returning guest Fred McClimans.

Alan is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Fred is the Managing Director of the McClimans Group, an advisory firm which helps businesses and organizations understand change and uncover emerging, unseen opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis which he founded in 1997. Alan will be interviewing Fred McClimans.

In October 2011 Alan Berkson and Fred McClimans published their first post on pervasive communications. A year later, they reflect on the state of communications and the rise of "story" and "narrative" in the zeitgeist. They discuss the efficacy of applying cutting edge entertainment production techniques to solve some of the biggest problems facing businesses as relates to social media and content creation --- and curation!

Tune in at 4 pm EST today for this lively, informative and engaging discussing between these two pros! I am deeply appreciative of them going the extra mile to fill my shoes while I am away!

From 10/25/2012

Ken Herron and I are back today with all the hot topics burning up cyberspace! We've been saying all along that you shouldn't count Google+ out and they continue to prove us right. You don't have to be the biggest and baddest in the social media space to provide really cool features that users want and can't find anyplace else...Google+ has done that...and then some!

What do Facedbbok, Tumblr,  Twitter and Instagram all have in common?  Visual representation of you and what matters to you and your connections online.  It is no longer a choice - but it is a HUGE strategic opportunity to use visual pictures and video to enhance your message and humanize your brand.  With that thought in mind, do you know what a 'cine' is?  We'll answer that today and maybe give you even more ideas on using the visual medium to connect.

But of course, we're not done yet.  We have to stay on top of Klout.  To their credit, they have upped their game and made it a lot more fun and interesting to care about yours and other peoples' Klout scores.  But it's not all wonderful (no surprise there).  

And just when we were settling into our comfort zones and accepting Pinterest into the family, along comes LoveIt. Very interesting competitor and definitely one to watch!

Join us today at 4 pm EST for these hot topics and more. This is a special Encore Show while I am away.  Please enjoy!

From 10/24/2012

Not enough time to plan, execute, and measure the ROI of the marketing for your business? Hey, there's an app for that!

Enough with the economic talk already! We are all weary of the bad news that the media relishes bringing to us every day. And even while conditions are certainly far from stellar, there are companies and individuals thriving. So what are they doing differently? Is it the leadership? The allocation of resources? The ability to take risks? Or just dumb luck?

My guest today is going to share some of the things he has learned from his clients and provide specific actionable tips to help you improve your business. We will also talk about his amazing success in the use of Twitter and building a strong following on facebook - what does he do that we can all learn from?

Justin Sachs is the President & CEO of Justin Sachs Companies consisting of 8 organizations including his industry leading publishing company, Motivational Press, Inc. and his international speaking tour, The Ultimate Success Tour. Justin is the author of four books, three of which have become best sellers.
As one of the top leadership and peak performance speakers in the world, Justin's authentic, powerful and inspirational presentations have become legendary. His message has changed thousands of lives around the globe. As the host of Motivational Minds Radio, Justin connects with the best of the best in spreading a message of hope and strength throughout the world.

Justin Sachs' Coaching supports some of the most successful corporate executives and entrepreneurs in the world as he works with them to create breakthrough results in their organizations and throughout their lives.

Justin's current projects include Ultimate Business Mastery, his signature event where he instructs entrepreneurs and small business leaders in taking their businesses to the next level through mastering their mindset for success and implementing specific action steps to enhance their marketing, sales, and media exposure.

Justin Sachs is the Inspirational /motivational speaker and best-selling author of the book entitled "Ultimate Business Mastery" along with many more best selling books.

So delighted to have Executive Coach and fellow radio host of Forward Motion, Carmen Carrozza, as today's guest on The LinkedIn Lady Show.  Carmen and I have known each other for several years now and continue to explore and exchange ideas on what's happening in the world of coaching, consulting, social media, and business in general.

Today we will be talking about why entrepreneurs (even solopreneurs) need a solid business plan.  It is not exclusively for the purpose of asking a financial institution for money, but more important, sets the path for your success.

We will also discuss how coaching is changing and answering questions on when YOU may need or want a coach to help you with whatever you are facing - business, career, life, or any combination.  Coaching is a solution that many people can truly benefit from if they know what they are looking for and how to find the right coach for them.

TUne in at 4 pm EST for this informative and timely interview. You may call us with your questions on 866-404-6519 or send us a text message using LiveChat.  The show hashtag is #lilshow if you'd prefer to follow along on Twitter or just follow me @linkedinlady

Wendy Lipton-Dibner is an internationally recognized authority in business acceleration. President of Professional Impact, Inc., a two-time bestselling author and founder of the Move People to Action System for Experts and Entrepreneurs^TM, Wendy has built 8 successful businesses and implemented hundreds of live events, online courses and in-house programs for corporate, healthcare and non-profit clients. A trusted advisor and masters-level speaking coach for doctors, executives and top influencers, Wendy has used her unique expertise in business acceleration to help her clients increase revenues as much as 200% in less than 30 days. She has helped hundreds of thousands of people worldwide get what they truly want in business and in life.

I had the privilege of attending Wendy's latest Move People to Action event and it was clear that a key component of her success and her advice to clients involves video.  It is the hottest and most essential component of a comprehensive online marketing effort.  Wendy will talk about her own experience with video; what types of businesses can benefit; and share her MAGIC 30 formula.

Video is much easier than you think and much more powerful than you ever imagined.  But there are some tricks to doing it right!  Tune in to this engaging and action-packed show today at 4 pm EST

At a time when all businesses and entrepreneurs are being encouraged to ramp up their online presence, share content, engage with customers, make offers, and expand their social media efforts, it is easy to forget some of the fundamental basics about protection, privacy and intellectual property.

Today’s guest is an expert in the field and is going to discuss the difference between Trademarks and Copyrights – Which do you need?  Are they important?  Do they even work in this viral world?  Is there a one-size-fits-all solution for Web disclaimers?  Even in this paperless world – do you need a ‘paper trail?’  And under what circumstances should be concerned about confidentiality and non-disclosures?

Peter Hoppenfeld, Esq. is a seasoned strategist, advisor and transactional, commercial attorney with direct marketing, distribution, franchising, licensing, marketing, branding and operational expertise.  On a daily basis this includes assistance in the creation of marketing, merchandising and expansion strategies with an eye towards the impact of these strategies on trade regulations and commercial realities.

A key niche of Peter’s practice is the representation of direct marketers, “thought leaders,” authors, domestic and international training companies, “information marketers” and their founders in all aspects of their legal and business affairs.

His client list includes Peak Potential Training & T. Harv Eker, RFMW Ltd, Trump University, SANG, Party City, Blimpies, Alex Mandossian, Ryan Lee, Michael Stelzner and more.

Don’t miss this hugely informative and important interview with key tips that will help you navigate the sometimes shark-infested waters of the digital world.  Tune in at 4 pm EST to listen live and feel free to call us with your questions 866-404-6519 or send a text message using LiveChat during the show.  Follow our show hashtag on Twitter #lilshow or just follow me @linkedinlady

So happy it's Wednesday because that means Ken and I are back to bring you all the hot news and new techniques to use in your social media strategy. And boy, do we have a lot to talk about this week!

Do you know what GIFing is? And how a single post can make you a hero and once the viral sharing kicks in - Katy, bar the doors!

And how about LinkedIn? I am so proud of them for taking the best features from other sites and incorporating those options into LinkedIn while not compromising the integrity of this highly valuable professional network. Today we will discuss the new feature which allows people to follow you without being connected to you and why that's a good thing!

How important is your brand? Well, obviously it's very important...but do you know which social media site is most effective for attracting brand followers...who become brand BUYERS? We'll tell you today.

The Seattle Police Department has taken to Twitter with the "Tweets-by-Beat" project - the newest version of the traditional police blotter to the digital age. BUT, that's not what you really care about. The question is what can we learn from their example and apply to our own businesses?

Don't miss today's show because every topic is easy to understand and even easier to execute - even if you are still at the beginning stages of your social media implementation. And if you are a Ninja - you will LOVE these new tips to rocket you even higher.

Tune in at 4 pm EST to The LinkedIn Lady Show

Colin Martin is the Marketing Manager for Tom Antion for last 6 years. He also serves as Head Instructor at the Internet Marketing Training Center of Virginia. Using his social media and copywriting expertise, Colin helps hundreds of Tom's mentees to realize success in their online businesses. And best of all, he describes himself as an all-around cute guy!

While the world focuses on social media and how to grow ‘likes' on a facebook page or better engagement with Twitter followers or meaningful conversation in LinkedIn Groups, there is another way to get noticed.

Social bookmarking sites like Reddit, Delicious, Digg, SumbleUpon and Pinterest offer a plethora of options to create and spread content with the world. Do you know how reporters and serial bloggers use bookmarking sites to collect information? Do you know how Google views you through your presence on these sites? And most important, do you know how to become a true expert in your field using bookmarking sites?

Today's show will cover all this and more. This is definitely one you don't want to miss! Tune in at 4 pm EST on rockstaradionetwork.com You can call us with your own questions on 866-404-6519 or send us a text message using LiveChat. And always look to Twitter for the top tips using the hashtag #lilshow or just follow me @linkedinlady

Ellie Becker has three decades of experience in marketing and PR. She owns E.R. Becker Company, Inc., a consultancy specializing in Inbound Marketing -- using your Internet presence to grow your business. Her blog -- inbound-i -- is found on her website, www.erbeckercompany.com. She is the featured inbound marketing blogger atwww.itsyourbiz.com, a site for small business information, and co-authored a monthly column about online marketing for the Fairfield and Westchester County Business Journals (Conn. and NY) and WestfairOnline.com. Ellie has also contributed to Network Solutions Grow Smart Business small business blog.

Today Ellie and I will be discussing the importance of your mindset shift from outbound to inbound marketing online and why it can make the difference between success and failure.  We will also be discussing the role that SEO plays not just in getting Google to notice you, but to get noticed by the media for PR purposes.  The rules have changed and so should your habits!  Plus, did you know how significantly the cost per lead is reduced when generated through online marketing versus traditional media?  Ellie will share some stunning statisfics!

This is a special ENCORE presentation based on my "best of" series.  We'll be back next week with all new guests and amazing new content to keep you on the edge of your seat and the cutting edge of social media!

From 10/11/2012

Success doesn't happen by accident and it certainly doesn't happen JUST with hard work.  It takes strategy, execution, nimble adaptation, and openness to new ideas.  Today is all about success stories.  I will be sharing stories from my clients on what they have learned and put into action using web strategies, blogging experiences, and social media integration.

The results are amazing - but more importantly, you will be learning the specific things I helped them put into action which let to the results.  This is a show you DO NOT want to miss!

This is an ENCORE show so I will not be able to take live questions, but I welcome your emails - just go to http://linkedinlady.com and send me your questions or your own success stories! Stay connected with me by going to to my facebook page - http://facebook.com/linkedinlady and following me on twitter @linkedinlady The hashtag for The LinkedIn Lady Show is #lilshow.  All this today at 4 pm EST.

From 10/10/2012

Ken Herron and I take to the airwaves today and much of the talk is about Facebook.  Do you know the difference between a sponsored story and a sponsored ad?  Is your face being used to promote pages/companies you have "liked" even if they are your competitors?  Find out what is happening and how you can control the use of your image.

First there were FANS - then there were LIKES - now there are WANTS...good news or bad news?  You be the judge! Another advantage of having a facebook page comes with the opportunity to get social recommendations.  Sounds good, but did you know HOW important they are in driving sales?  

Move over SurveyMonkey - Twitter is getting into the survey business...and they have a much larger reach and potentially more powerful platform to get that critical customer feedback you need to move your business forward. We'll bring you up to date on the new service they are starting to roll out to users.

And since we always love talking about food, today we will give you insights into two very different campaigns - one by Taco Bell and one by Pizza Hut - using two different platforms - and getting VERY different results! 

No doubt this promises to be a lively and fact-packed show.  Tune in at 4 pm EST and call us with your questions to 866-404-6519. You can also send us a text message using Live Chat.  Always follow the show on Twitter using the hashtag #lilshow or just follow @linkedinlady and @kenherron.

I just finished speaking to a group of successful business owners who shared their frustrations, successes, confusion, and questions about using LinkedIn. Some were interested in growing their own personal networks to open the door to new business opportunities. Others were interested in the newer opportunities to showcase their businesses.

Whatever your interest, today's show is devoted to businesses in the B2B (business to business) market. If you are maximizing the features of LinkedIn to your advantage, there is no question you are probably leaving money on the table.

That next request to connect could be your next most important piece of business. That group you haven't joined may hold the key to new business opportunities with referral, best-practices, or potential alliance partners. And the quality of your profile may be attracting people TO or repelling people FROM doing business with you.

Whatever your situation or your questions, tune in today at 4 pm EST to learn how LinkedIn can benefit you starting immediately! I welcome calls - 866-404-6519 or you can send me a text message using LiveChat. On Twitter look for the hashtag #lilshow or just follow me @linkedinlady

From 10/08/2012

Ed Keller is the CEO of the Keller Fay Group, an award winning word of mouth research and consulting firm.  Keller has been called "one of the most recognized names in word of mouth" and the publication of his 2003 book The Influentials has been called the "seminal moment in the development of word of mouth."  He recently co-authored and published book The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace." Chuck Porter, Chairman of the acclaimed ad agency Crispen Porter + Bogusky has said, "Everyone who's on the social-media-is-the-future bandwagon should get off for a minute and read this book."

Prior to founding Keller Fay, Keller was CEO of the well-known research firm, RoperASW. He is past-president of the Word of Mouth Marketing Association (WOMMA) and of the Market Research Council.  In 2011 he was awarded a Great Minds Award from the Advertising Research Foundation, where he was a long-time Board member.  He is the Board of Directors of Bazaarvoice, a leading provider of online social commerce solutions.  He is also on Advisory Boards of the Wharton Future of Advertising Program and the Annenberg School for Communication at the University of Pennsylvania.

Keller speaks frequently to business audiences about word of mouth marketing and lectures at leading business schools such as Wharton, Columbia, NYU, and Yale.  Keller writes a regular blog for MediaBizBloggers.com and ShelleyPalmer.com, and is quoted frequently in the business press.  

Today, on the show we will be discussing the relationship of online social media with the face-to-face world and some of the biggest mistakes companies are making in the digital space.  Ed will share examples of companies that have successful integrated their online and offline marketing efforts as well as sharing some lessons that entrepreneus and small business owners can apply immediately.

Tune in at 4 pm EST for this popular ENCORE show!

From 10/05/2012

Welcome back Fred McClimans to the LinkedIn Lady Show.  Among his many accomplishments, Fred is the Managing Director of the McClimans Group, an advisory firm which helps businesses and organizations understand change and uncover emerging, unseen opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis which he founded in 1997. 

Today we are going to explore the whole concept of business community and what that means to you – both online and offline

Businesses are now, more than ever, able to leverage the value of “communities” – not just from a customer/consumer perspective, but from an internal perspective as well. There are three ways that this is likely to manifest itself:  Through Social Infrastructure; Social Partnership and Social Customer.  Businesses that will continue to attract new customers and retain the ones they already have will thrive if they master these ‘Social’ skills.

Regardless of where you are now in your business, the future will depend on you becoming more agile and virtual and being able to leverage these three aspects of socially enabled activities.  Sound intriguing? 

Tune in to this provocative interview at 4 pm EST today on The LinkedIn Lady Show.  You can call us with your questions to 866-404-6519 or send us a text message using LiveChat on rockstarradionetwork.com. Follow the show on Twitter using the hashtag #lilshow or just follow me @linkedinlady.

From 10/04/2012

Peggy Anne Salz is now a guest on The LinkedIn Lady Show the first Thursday of every month.  She is the chief analyst and founder of MobileGroove.  Her report, Mobile Search & Content Discovery, was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies.  Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising experts.  

Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile industry news and developments, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

Peggy is also the author of the Netsize Guide, an annual mobile industry almanac published by Netsize, a Gemalto company. The reference work, which Peggy has written for four consecutive years, features analysis and exclusive interviews with dozens of industry influencers and executives.

Today we will be talking about Open Innovation, Approach to Content and the impact of recognizing that being connected is now our detault state.  A thought provoking and perhaps unsettling realty! We will  also discuss how the 2012 Olympics has become the true 'coming out' party for social media and what that means for the future of business, marketing, advertising, and broadcasting.  

Don't miss this amazing interview with Peggy - she is based in Germany - and adds the European perspective for those in other parts of the world. This is a special ENCORE broadcast from August 2nd.  Definitely worth a listen!

From 10/03/2012

So happy it's Wednesday because that means Ken and I are back to bring you all the hot news and new techniques to use in your social media strategy.  And boy, do we have a lot to talk about this week!

Do you know what GIFing is?  And how a single post can make you a hero and once the viral sharing kicks in - Katy, bar the doors!

And how about LinkedIn?  I am so proud of them for taking the best features from other sites and incorporating those options into LinkedIn while not compromising the integrity of this highly valuable professional network.  Today we will discuss the new feature which allows people to follow you without being connected to you and why that's a good thing!

How important is your brand?  Well, obviously it's very important...but do you know which social media site is most effective for attracting brand followers...who become brand BUYERS?  We'll tell you today. 

The Seattle Police Department has taken to Twitter with the "Tweets-by-Beat" project - the newest version of the traditional police blotter to the digital age.  BUT, that's not what you really care about.  The question is what can we learn from their example and apply to our own businesses?

Don't miss today's show because every topic is easy to understand and even easier to execute - even if you are still at the beginning stages of your social media implementation.  And if you are a Ninja - you will LOVE these new tips to rocket you even higher.

Tune in at 4 pm EST to The LinkedIn Lady Show and call us with your questions to 866-404-6519 or text us using LiveChat on rockstarradionetwork.com  Follow us on Twitter using the hashtag #lilshow or @linkedinlady @kenherron

From 10/02/2012

Many blame the economy for their challenges but if you look around, you see people thriving.  Many claim there aren't enough hours in the date, but don't we all get the same number?  Many stay in a lifeless relationship because they are comfortable - if not passionate...but sometimes the comfortable is the enemy of the extraordinary.  Wouldn't you like to take back control of your life and learn the secrets to having the confidence to follow your dreams?

Heather Hansen O'Neill will share tips on how to Find the Fire in your business, your relationships and your life! Heather is an award-winning speaker, author and coach presenting to organizations and corporations on transition, relationships and joyful living.  Heather walks her talk everyday by living a life she loves...rock climbing, skydiving, walking on fire, wind surfing, hang gliding, and professional dancing!

Among her many accomplishments, Heather is a certified DiSC facilitator, author of Find Your Fire, certified corporate success coach, host of Community Forum TB show and creater of over 30 relationship building products. Heather is also a columnist and feature article writer for several regional and national papers and magazines.

Today we will explore how Finding Your Fire is something we all aspire to achieve and how we can use all the tools at our disposal - both online and offline.  Heather is a social media ninja and loves connecting people and solving problems.  

Tune in at 4 pm EST to hear this enlivened interview, but you can also call in with your questions to 866-404-6519 or send ut your text messages using Live Chat right here on rockstarradionetwork.com.  You can also follow the show on Twitter using the hashtag #lilshow or simply following me @linkedinlady.

From 10/01/2012

If you are a published author OR an aspiring author, then this is the show for you!  I have sent out a blast message through all MY social media channels asking for writers to call in with their best tips, tricks, techniques, questions, and frustrations as it relates to book promotion.

We all know it's a brave new world when it comes to online communication and we also know that publishers don't do the marketing for you!  So, you have a choice - write a great book and HOPE that people will discover it - OR write a great book and share the message with the world so they flock to Barnes & Noble, Amazon, Kindle, Nook, or any other place where they can buy and savor your words.

I have my own tips and tricks that I will share based on my consulting with best-selling authors who are using creative online opportunities to connect with you!

If you would like to call in to add a comment, or ask a question, please call 866-404-6519 during the show (4 to 5 pm EST) or you can send me a text message using LiveChat (top tool bar) and I will be sure to answer.  Remember, the big benefit of calling in is that you, your book and your message will be available later for free download on iTunes...something worth sharing with your friends and adding to your promotional arsenal.  http://bit.ly/LILpodcast

You can also follow the show on Twitter using the hashtag #lilshow or just follow m @linkedinlady

From 9/28/2012

When it comes to publcity and publishing, there is no better authority than Rick Frishman.  Rick is a sought after lecturer on publishing and public relations and is a member of PRSA and the National Speakers Association. Rick is the co-author of Guerrilla Marketing For Writers: 100 Weapons for Selling Your Work with Jay Conrad Levinson and literary agent Michael Larsen (Writers Digest Books), as well as co-author of Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars.

Rick is also the co-author of National Bestseller Networking Magic and his latest books, Bestselling Book Proposals and Bestselling Secrets from Top Agents, part of the Author101 Series.

Today I am going to be asking Rick about his upcoming event, Author101University, and what aspiring authors need to consider in getting ready for the publishing process.  Do you need an agent?  If so, how do you find one?  What are the things that turn agents ON and OFF when considering you and your work?  With so many options to publish from print-on-demand to major house traditional relationships - how do you know which is the best route for you and what are the positives and negatives about each option?

What is the market looking for today in new books and should I be more concerned about getting on the shelves of Barnes & Noble or on the Kindle download list with Amazon?  And what role does social media play in getting a book noticed, purchased, and even on the best-selling lists?

PLUS, we will be discussing how I'm helping Rick promote his event on Twitter and Facebook and what we will be doing during Author101 to continue to spread the excitement. These tips alone will be valuable to anyone planning an event - no matter how large or small.  

Tune in at 4 pm EST today to listen live on rockstarradionetwork.com. You can also call us with your questions on 866-404-6519.  Follow us on Twitter @Author101U or on facebook.com/author101university.  Of course you can follow the show on twitter using the hashtag #lilshow.  If you want to register for this great event, there's still time.  Go to: http://bit.ly/a101u

From 9/27/2012

So happy to have Brian Honigman back on the LinkedIn Lady Show today!  Brian is the Digital Marketing Executive at Marc Ecko Enterprises. MEE is the umbrella company for a variety of brands like the clothing lines Ecko Unlimited and Marc Ecko Cut & Sew, the men magazine -Complex Magazine and others. I work with the Ecko Unlimited brand with ecommerce and marketing focusing on digital branding, social media, seo and all things in between. I also write for a variety of other tech publications on the side like Mashable, Business Insider, Social Media Examiner and others. Follow on Twitter @BrianHonigman or subscribe on Facebook.com/Brianthonigman

Today on the show we will be discussing the benefits of blogging for a business; simple steps to setting up a blog; tools and plugins to make the job easier; and ways to drive traffic to your blog using social media and SEO.

This is a show you DO NOT want to miss.  Tune in at 4 pm EST and please feel free to call in with your questions to 866-404-6519.  If you prefer, you can text your question using LiveChat and you can follow along with show highlights on twitter by following #lilshow or me personally @linkedinlady.

From 9/20/2012

Have you switched to the Cloud?  Are you confused about what it means?  Concerned about security?  Don't even know where to start asking questions?  Well my guest today is going to clear the fog surrounding Cloud Computing and give you all the information you need to make an informed decision and pick the right IT provider to help you.

Jay Parisi has operating his own small business IT practice in the Fairfield County area since 1988 and has seen many advancements in his field.  Jay holds numerous certifications and belongs to several industry organizations that promote education and development in the IT Provider field.  Jay’s philosophy is to “partner” with his clients on a strategic level to help them leverage technology to attain their long term business goals.

Be sure to listen to this really special ENCORE broadcast  While I am traveling my goal is to bring the best re-broadcasts of former LinkedIn Lady Shows or new interviews through my special guest hosts.  Tomorrow Alan Berkson and Fred McClimans will be back live with a brand new show.

As for today's show on cloud computing, if you have any question, please send them to me through linkedinlady.com and I will make sure Jay or I get back to you.  Thanks for listening.

From 9/19/2012

What does Ken Herron have planned while Carol is off this week coaching a certain social network's CEO?  Join Ken on Wednesday as he hosts the LinkedIn Lady Show with special guest Lydia Sugarman, small business entrepreneur and CEO and founder of San Francisco-based integrated alignment marketing software company Venntive.  

Lydia will share with #LILshow listeners her story from growing up on a farm in Kentucky to her work for others at small companies to the successful launch of her own technology startup to help other small business owners succeed. Ken will find out how Lydia uses social media -- including LinkedIn, Facebook, Twitter, Google+, Pinterest, and Reddit -- to engage customers and grow her business.  Lydia's advice for people just getting started with social media is to "just do it!"

Join Ken and learn how Lydia has been success by being herself online.  Tune in for this Wednesday's show at 4 pm EST / 1 pm PST on the Rockstar Radio Network!  Send Ken your text messages using LiveChat right here on the station or you can follow the conversation on Twitter - #LILshow @kenherron @lksugarman

From 9/26/2012

Ken Herron and I hit the airwaves today and we have some really exciting new things to talk about and talk you through. Twitter has finally recognized and dealt with the problem of customized backgrounds not being visible so now you can have a whole new look right on your profile page and your branding will be clear, crisp and visible.

LinkedIn has introduced their own version of a Klout-like option where you can credit other people for their expertise and influence.  Very positive move and being embraced with open arms by the LinkedIn community.

And not to be left out, YouTube is now offering Interactive Questions attached to your videos to allow more communication on their site.  These types of features are all part of a movement to make our social media sites more engaging, more useful, and more productive for our businesses.

Tune in today at 4 pm EST for this and more and be sure to call in your questions to 866-404-6519 or send us a text message using LiveChat.  Always follow us on twitter. The show hashtag is #lilshow and our handles are @kenherron and @linkedinlady

From 9/25/2012

E. Elizabeth “Beth” Carter launched Beth Carter Enterprises over a year (www.bethcarterenterprises.com), a thriving business that encompasses executive and business coaching, seminars, and the DISC behavioral assessment.   She serves as a “thought partner” for executives and middle managers of small and Fortune 500 companies, business owners, and those that want to improve their careers. She has a keen ability to help these individuals reach their goals in such areas as leadership and management development, expanding marketing capabilities, and performance enhancement while motivating them to their full potential. 

In addition, she is President of Carter Consultants Ltd. (www.carterconsultantsltd.com), an executive search and research firm she founded in 1991.  Beth holds a MBA in Marketing Management from Baruch College and graduated cum laude from Bryant University.  She is a Certified Professional Coach (CPC), Certified Professional Behavioral Analyst (CPBA), Certified Professional Resume Writer (CPRW), and an Adjunct Professor in the Executive Development Center at Bryant University.

Today we are going to tap into Beth's vast knowledge and experience of how recruiters research, think and act using online tools like LinkedIn and every other online presence you have for you and your business.  Do you know what the first thing is that will turn a recruiter on...or off?  What are the biggest mistakes that people make using LinkedIn? How should you represent yourself if you are currently unemployed and actively looking for a job?  Why is LinkedIn important even if you are NOT in the active job market?

I am looking forward to having you with us today to share in this great interview and Beth would love for you to call in during the show 866-404-6519 or send us a text message using LiveChat.  You can also follow along on twitter.  The show hashtag is #lilshow or you can just follow me @linkedinlady.  All today at 4 pm EST.  

From 9/24/2012

Welcome to The LinkedIn Lady Show.  I'm just back from attending and speaking at Craig Duswalt's RockStar Marketing Boot Camp and I had the great privilege of being 'social media central' for the event.  Having the chance to talk with the over 300 attendees gave me a great deal of clarity about the questions, frustrations, and confusion concerning social media - even today.

We have certainly come a long way in our adoption of social media, but so many people are still at sea when it comes to the techniques that will make the difference between success and failure for your online success.  

Today's show is going to focus on what's new and how it can apply to you - in a simple, easy to understand format so you can start to make changes immediately.  We'll discuss Facebook marketing statistics you need to know; how the new Twitter page options can benefit your presence and how to use Pinterest to drive traffic to your blog.

Would love to hear your questions live - just call 866-404-6519 or send me a text message using LiveChat.  You can also following along on Twitter.  Our show hashtag is #lilshow or you can just follow me @linkedinlady.

So happy to have Alan Berkson back today hosting the LinkedIn Lady Show.  And with him with be returning guestFred McClimans. 

Alan is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Fred is the Managing Director of the McClimans Group, an advisory firm which helps businesses and organizations understand change and uncover emerging, unseen opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis which he founded in 1997.  Alan will be interviewing Fred McClimans.

So what's on deck?  It’s become common practice to attempt to extend the impact of live events by leveraging social media and internet broadcast technology.  Terms like livestream and #hashtag stream have entered the vernacular. Join Alan Berkson and Fred McClimans as they discuss how new “media events” are becoming “new media” events. They will touch on the good, the bad and the ugly of current practice and the trend going forward. 

This is a show you DO NOT want to miss!  Tune in live at 4 pm EST on Friday, September 21 for this lively discussion. And don’t forget to follow them on twitter @berkson0 @fredmcclimans They will be using our #lilshow hashtag.

From 9/14/2012

Using social media as a place to put herself out there and express who she is, what she believes and how she can help people is only a part of what makes Maryann Ehmann so effective as an entrepreneur, coach, speaker and dream activator. She is committed to the belief that people can have what want out of life, in a moral, spiritual and loving way.  By helping people break through the barriers to their dreams and desires and leading them with powerful, even supernatural, strategies, Maryann transforms worriers into warriors, empowering them to not just eke by, but have the life of their dreams.

She is the author of "Have I Ever Told you, You're My Favorite! The Importance of Feeling Special", as well as a former prosecurint attorney, financial advisor, homeschooling mom and leader and Christian counselor and ministry leader for over 25 years.  Needless to say this amazingly talented and diverse woman, brings an extroardinary level of energy, commitment and passion to everything she does.

Today, in addition to discussing how she uses social media to give her a voice online, we will talk about worry, insecurities, self-perception, passion, bliss, and blind spots.  You will not want to miss this powerful interview which may help you find the break-through you've been looking for and give you the courage to share your message with the world.

This is an ENCORE presentation which ran originally on July 31st.  Absolutely worth downloading on iTunes! http://bit.ly/LILpodcast

Lon Safko is the author of the bestselling, 800-page book, The Social Media Bible, the most comprehensive book ever written on social media, now in its Third Edition and four languages.  He has invented a brand new form of marketing - "Fusion Marketing"  This new form of marketing takes everything we've always done in traditional marketing, integrates it with the entire world of digital and social media marketing and exponentially amplifies your return on advertising investment without spending a cent more!

Lon, known as "The Game Changer" has written nine books, is the inventor of the "First Computer to Save a Human Life" as coined by Steven Jobs, has 18 inventions and has 30,000 personal records in the Smithsonian Institution, Washington, D.C.  Lon is the inventor of the first voice recognition, the first home automation, first three-dimensional virtual environment and has 14 inventions in the Computer History Museum, Mountainview, CA.  Lon has been awarded 3 U.S. patents for three-dimentional Internet advertising and now the "Patent Pending" for the Fusion Marketing and the Safko Marketing Wheel concepts.

On today's show, Lon will share how you can begin to apply the principles of Fusion Marketing with the Safko Wheel to come up with your own TraDigital marketing model.  And we will discuss how Fractal Fusion Marketing allows you to drill down so that you see the opportunities to tie your traditional marketing with your digital marketing and have a comprehensive and actionable strategy to grow your business.

This show was pre-recorded today to accommodate Lon's busy schedule so we won't be able to take live questions.  But if you have any you would like answered, please send them to me using the Contact button on http://linkedinlady.com and I will be sure to follow up with Lon and get your question answered.

There's something special about Wednesday - for some it's because it's hump day (the week is half over) - for others it's the America's Got Talent finale tonight.  For me, it's having Ken Herron back with me on The LinkedIn Lady Show to talk about all the latest tips, trends, gadgets and gaffs that are part of our social media world today.

Needless to say we HAVE to talk about the introduction of the new iPhone and what it means to you. We bring you up-to-date on how the FCC Chairman, Julius Genachoqski, attempted to demonstrate his social media savvy on Twitter, but  made a rather basic communication rookie error.

But there's much more today. We'll also talk about whether a Facebook 'app' is good for your business, how to decide if Facebook Commerce is the right solution, what's coming for all businesses on the new LinkedIn company pages, how ONE single fan of yours in the social media space can explode your business and why you should integrate social media with your email marketing.

Whew!  I'm tired and we haven't even started the show!  Tune in at 4 pm EST today and call us with your questions 866-404-6519 or shoot us a text message using Live Chat.  You can also follow us on Twitter throughout the show #lilshow @linkedinlady and @kenherron

Success doesn't happen by accident and it certainly doesn't happen JUST with hard work.  It takes strategy, execution, nimble adaptation, and openness to new ideas.  Today is all about success stories.  I will be sharing stories from my clients on what they have learned and put into action using web strategies, blogging experiences, and social media integration.

The results are amazing - but more importantly, you will be learning the specific things I helped them put into action which let to the results.  This is a show you DO NOT want to miss!

I'll be happy to take your questions live - just call 866-404-6519 during the show or send me a text using LiveChat right here on RockStarRadioNetwork.com.  Stay connected with me by going to to my facebook page - http://facebook.com/linkedinlady and following me on twitter - http://twitter.com/linkedinlady The hashtag for The LinkedIn Lady Show is #lilshow.  All this today at 4 pm EST.

From 12/02/2011

Today is all about LinkedIn - I will share my PB&J (Peanut Butter and Jelly) formula for success.  It's the end of the year, it's the holiday season, and it's time to connect and reconnect with your network if you want YOUR business to survive and thrive in 2012.

We will be talking the absolute basics of building a strong foundation as well as the best secrets and tricks to using LinkedIn in an efficient and effective way that is both manageable and fun. 

From 12/09/2011

Do you have a Virtual Assistant?  Do you have the right one?  Are you getting maximum productivity out of the relationship?

All this and more will be discussed today on The LinkedIn Lady Show.  I'm interviewing my own VA, Chasity Jenkins, who was trained by and worked for Yanik Silver - the ultimate guru in the internet marketing and information marketing space.  Promises to be a GREAT show!

From 12/12/2011

William Martin, best-selling historical fiction author is my guest today.  We will be talking about how writers work, the problems they face, the changing world of publishing, and of course, the use of social media to stay in touch with their readers and their fans.

William is the author of City of Dreams, Back Bay, Harvard Yard, Cape Cod, The Lost Constitution, and more! Promises to be a fun, engaging, and informational show.

From 12/13/2011

If you don't know what continuity marketing is, you are missing an opportunity!  If you do know what it is, you know that the world is your oyster and the opportunity to make money on line using your own knowledge and experience is endless.

Tune in to my interview today with Ryan Lee, a self-made millionaire who turned his knowledge and his passions into a money-making machine online!

We will also discuss email marketing and how you manage communication with your list, your fans, and your future customers!

From 12/16/2011

Janice Christopher, certified Passion Coach, will talk about living your passions, creating your brand, personal authenticity, and much much more on today's show.

She is on a mission herself to find ways to get paid for what she loves to do.  Isn't that a goal we should all have?  You bet it is!

Janice is also a social media ninja and will share some of the ways she uses social media to grow her brand and her network.

From 01/02/2012

t's a new year and social media is hotter than ever!  If you are still holding out on using it for your business, then you are leaving business on the table.  

If you're not getting the results you want, then you may need to tweak your strategy.  Tune in to this New Year's Show to put the finishing touches on your plan for social media this year!

From 01/04/2012

This insightful interview with Beth Carter of Beth Carter Enterprises will address the issues of executive coaching.  Who can benefit?  How do you decide who should be your coach?  What is the normal length of engagement?  What results can you expect?

Coaching can truly help everyone, but there is some definite preparation that needs to take place for it to work.  Beth is a 'thought partner' for executives and middle managers of small and Fortune 500 companies, business owners and individuals who want to improve their careers.  She is uniquely qualified on this subject because she has been an executive search and research expert since 1991.

Tune in for this powerful interview and to learn how Beth uses social media in her business.

From 01/05/2012

My guest today is the amazing Karen Strauss of Strauss Consultants, Inc. and the founder of Books to Market Now.  Her background in publishing includes Bantam Books, Macmillan/Simon and Schuster, Crown Publishing and Avon Books.

Karen's experience and insights are a powerful weapon for any aspiring author.  She works with small publishers in the US and abroad to help maximize their sales potential and distribution needs which translates into more book sales for the author!

Tune in to this informative and engaging interview to learn how you can get published - even in today's competitive environment!

From 01/06/2012

Melanie Szlucha of Red, Inc, has over 15 years of experience as a Hiring Manager. She helps her clients successfully navigate the world of job interviews, resumes, cover letters and thank you notes. Fun and engaging speaker as well as improv comedian.

And most importantly, her command and creative use of social media makes her a true expert on helping employers find the right talent and job seekers making themselves attractive to companies.

Tune in to the fun, engaging and informative interview!

From 01/09/2012

Listen to to the emails and questions from other listeners and people in Carol's audiences.  Learn what sites you should be considering besides the top 3.

Lots of great information today so grab your pencil or iPad!

From 01/10/2012

This show is broadcast live from Craig Duswalt's Mastermind Meeting in California.  Tune in to hear how successful entrepreneurs are growing their businesses by writing books, speaking, consulting, and yes, using Social Media.

Promises to be a fun and engaging show!

From 01/17/2012

I'm so excited to bring this special guest to my listeners.  Jane Ubell-Meyer is a former producer on Good Morning America, owner of Madison & Mulholland - the premier gift bag provider for all Hollywood events, and my favoriite serial entrepreneur.  

Todoay she will be talking about her latest venture which is selling product online using Amazon and integrating her strategy with her social media presence.  Promises to be a great show.

From 01/24/2012

My guest today is Chris Lehnes, of Verant Funding.  He helps businesses get that much needed capital to keep their business going during those times when cash flow is a problem and the bank says 'no.'  

On top of that he's a power-user on LinkedIn and will share his best tips on how he uses social media to get his message out, build strong referral relationships, and find new busines opportunities.

Tune in today for this lively and informative interview.

From 01/30/2012

Would you love to know the top do's and don'ts to get maximum results on LinkedIn?  Well, today's show will cover that and more.  It's not hard and it doesn't take a lot of work.  

Learn the simple strategies that will absolutely open the door to new business - I promise!  Social media is not longer a choice and results don't come by accident.  Some simple strategies played out over the coming weeks and months will give you amazing results in new business leads and long-term referral partnerships.

From 01/31/2012

My very special guest today is none other than Craig Duswalt of RockStar Marketing fame!  I am privileged to be part of his mastermind group and we're going to share some secrets about what makes a mastermind work and how to continue the conversation and support each other after you go home.

Private Facebook Groups are a great way to bring an elite group of people together to share information and thoughts or post questions that you don't want to put on your Facebook Page or your Personal Profile.  Tune in or call in with your questions!

From 02/03/2012

My special guest today is Rick Frishman, renown publist and publisher and best-selling author. He has put more people on the map than I can name...but one of the most recent success stories is Brendon Burchard who wrote The Millionaire Messenger! 

Rick will be discussing why to write a book, various ways to get published, and how to navigate the marketing jungle to get found.  Everyone should write a book and I know he will inspire YOU today.

We will also be talking about his upcoming event in Los Angeles, Mar 1-4.  If you haven't attended Author101 University, then book your tickets today!  You will learn from the masters, meet highly successful and influential agents and publishers, and have a little fun along the way.  Details on how to register will be given during the show, but if you can't wait, then grab this link and register right NOW!

http://bit.ly/author101mar12

From 02/06/2012

Tom Antion is the undisputed guru in the internet marketing space.  He recently launched a school in Virginia that is solely focused on teaching people how to establish and grow an online business.

He will be talking about current tips and trends that anyone with a presence on the internet should follow as well as how you can access him virtually no matter where in the world you live.

From 02/07/2012

Ronda Fisher is the true expert on Turning Women Under Pressure into Priceless Diamonds.  Her book, "MultiFaceted and Fabulous" is a must read for any business mom, wife, and all-around stressed woman.  She inspires her audiences with talking honestly about the time when she struggled to get out of bed in the morning; when being around her own children was more of a frustration than a blessing; and when her business wasn't making money.

Her story is a true inspiration and you will learn how you too can beome a Diamond Woman!  Hope you will listen in or call in.  Ronda and I are waiting!

From 02/09/2012

There are very few women that have the energy, the passion, the wisdom, and the vision that Tera McHugh possesses. Since she founded of The Association of Women Entrepreneurs in 2006, she has stayed true to her mission to connect business owners dedicated to building relationships focused on business growth and development.  Known to friends and fans as The Business Matchmaker, Tera has a talent for connecting people with the perfect relationships to grow their business.

She developed the Business Success Formula which provides the 6 Essential Steps You Need to Succeed.  We'll be talking about that today as well as the creative ways she uses facebook and other social media to stay in touch with her community and help her community connect with each other.

From 02/10/2012

Mary Barnett is the owner of Another Brilliant Idea and the online platform Brilliant Mobile.  With over 20 years experience in promotional marketing strategy, she is not only recognized as a pioneer in her space, but remains top of her game with new and innovative solutions for her customers...before they even know they need them!

Today we'll be talking about why mobile marketing should be part of your strategy for your business; how to make it most effective; and simple steps you can take today to get started.

From 02/13/2012

It is such a great pleasure to bring another expert in the social media space to my listeners.  De Boone is a friend and a ninja when it comes to social media...especially facebook!  Love the name of her company:  Social Abundance with De Boone and it captures the essence of what this powerful and positive woman is all about. She provides social media solutions for entrepreneurs, businesses and writers who struggle with self-promotions and online branding using facebook and other social media tools.

De is a highly skilled professional speaker, social media trainer, success coach and author of the forthcoming book "Wake Up Winning" with over 20 years experience in developing successful leadership, marketing, public speaking, social networking workshops and conference events.

We'll be sharing strategies, tips, tricks, and social media secrets - often overlooked or misunderstood by even the most diligent uers.  

From 02/14/2012

Whether you like it or not, your sense of style (or lack thereof) sets you apart and that first impression will often dictate the success or failure or a relationship.  My guest today is Ann Lindsay, Style Partner for J Hilburn Custom Clothier.  She understands how important color, shape, pattern, and accessories can make a huge difference to you and your business.

She uses Twitter and Facebook to stay connected and share the latest visual images with her connections.  Ann is creative and truly cares about her clients and wants everyone to look their best regardless of the setting.  From casual to tuxedo, from suits to khakis, from solids to prints.  There is a canvas of color and choices...all you need to know is how to put them together for the best effect!

From 02/15/2012

Do you have an idea that's been percolating for years but you never acted on it?  Then one sleepless night as you are channel surfing you see a commercial selling your idea?  It's happened to many people and it shouldn't happen to you ever again.  My guest Jason Nast is the man who can help you take your idea and turn it into a reality and make you a Millionaire!

This interview will answer questions you may have about getting a patent, evaluating whether your idea is a good one or not, making prototypes, and how to find the investor if you have the great idea but no working capital.  

Don't miss this special interview and learn how Jason uses social media for himself and his clients!

From 02/17/2012

Today's show is an hour-long case study on how a chriopractor can develop his or her social media strategy and explode the practice  There are simply and systematic things you can do to build your footprint.  They should complement what you are already doing online and offline.

Do you know what your brand REALLY is?  Do potential patients know what you specialize in and why they should choose you over other practioners?  Do you have a comprehensive biography on LinkedIn?  Have you started your Facebook page and if so, what kind of results are you getting?  Do you tweet?

We will cover all the basics and more today.  Be sure to tune in or call in with your questions.

From 2/20/2012

My favorite shows are when I get to answer questions that have been sent to me by email or from my live audiences.  I have some great ones today that cover LinkedIn, Facebook, Twitter and more.

From 2/21/2012

Are you looking for a job?  Do you know someone who is?  Are you aware of the fact that HR Professionals and Hiring Managers as well as Recruiters look to social media to check you out?  

Here's a couple of things to consider:  If you have NO presence on social media, you may be perceived as an 'oldster' who is not up on 21st century technologies.  If you have a presence but your profiles are weak or incomplete, you may be perceived as an amateur who doesn't understand the full power of social media and therefore not a good fit for today's fast-paced competitive business world.  If you are obsessive about social media and you post, blog, tweet and update all day long, you may be perceived as someone who would not be a good fit for the organization because you spend TOO much time online.

I think you get the point...social media can work for you or against you. So what should you do?  What is the right balance?  What behaviors will get the attention of the decision-makers at your next dream job?

Tune in to this lively, informative, and critical show - whether you are actively looking for employment or just looking to grow your business organically, the information shared today will benefit you!

From 2/23/2012

Rick Limpert is the go-to guy when it comes to what's new and what's hot in sports news and sports technology!  So when new gadgets and new apps are ready to be launched, Rick is the guy who gets the advance notice and tells his readers through his freelance writing for Yahoo, Atlanta Gadgets Examiner and as a featured contributor for CBS Local Atlanta.

Rick will be talking about writing, researching, blogging, and promoting through social media and you will get invaluable tips on what you can do to promote yourself to your niche audience!

From 09/11/2012

So pleased to welcome back Rick Frishman to the LinkedIn Lady Show.  I'm working with Rick on an explosive social media campaign for his upcoming and wildly popular Author101University.  Just click this link to learn more about registering today but you must act fast - the registration fee goes up on September 1st.

It's there you will learn how to finish that book that's been percolating inside you and get it to market using whatever form of publishing is right for you - from print on demand to traditional publishing and everything in between.

Rick is a veteran publicist in the publishing world and there isn't an agent or publisher he doesn't know on a first name basis.  His bi-weekly newsletter is the most popular item to hit my mailbox on Wednesday and Sunday nights and I continue to learn from his invaluable tips and tricks.

Today he will be sharing some of those tips to get you moving forward on your book and we'll also discuss the role social media plays in the world of book marketing today.

Be sure to tune in at 4 pm EST to hear this valuable ENCORE broadcast. If you would like to register for Author101 University in Las Vegas - Oct 26-28 - click this link: http://bit.ly/a101u

From 02/24/2012

My guest today is none other than Linnaea Mallette, author, speaker and radio host.  A lady with passion, grit and a message!

Author of "Read My Lips Tips for Success" and hosts her own show here on RockStarRadioNetwork.com under the same name.  Linnaea's inspiring story and passion for life grew out of losing most of her hearing when she was four years old and tells her audiences and listeners that adversity never stopped her and shouldn't stop you!

Today we'll be talking about that and more!  Tune in for a fabulous and fun interview with Linnaea!

From 02/27/2012

My former colleague and talented marketing professional, Janelle Taylor is my guest today on The LinkedIn Lady Show. She will share insights and tips on lead generation, product innovation, brand strategy AND job search resulting from her resent experience working for theladders.com. 

Janelle is a true visionary and strategic Senior Marketing Professional with 10+ years of success driving brand strategy, lead generation, product innovation and revenue growth for startup and established companies. She has the rare ability to combine consumer-driven and quality-focused mindset to lead, inspire and align cross-functional resources. Janelle is skilled at generating renewed energy and visionary direction to drive achievement of new business wins. Her philosophy is that it is crucial to strike a balance between infectious creative sensibility and business-oriented practicality.

This engaging interview promises to be inspirational and informative.  Her experience spanss responsibility for upscale marketing managing the Coldwell Banker Previews International program and ultimately functions that included SEO strategy, YouTube marketing and so much more.   Her most recent challenge was with theladders.com where she was responsibility for optimizing consumer engagementa by defining strategic vision that would resonate with TheLadders' target market.

From 02/28/2012

My guest today is Bud Boucher, a true entrepreneur with a thriving business in Wilton and New Canaan CT.  Fashion Floor Covering & Tile does all the traditional things to bring customers into their stores, but Bud is pushing the envelope and continually seeking ways to take parts of his business online and reach a new audience through the use of social media.

He is in innovative thinker and the type of owner that is never satisfied with the status quo.  If that's you, then be sure to listen to this interview.  You may not be in the flooring business but you can certainly duplicate what he's doing for your business.  AND along the way he will share some current hot trends in flooring and tile that may even help you with your next rennovation!

From 3/02/2012

Do you know why SEO, Blogging and Social Media are the three critical keys to your online and offline success?  Not sure?  Then you need to tune in to my interview today with Ellie Becker of E.R.Becker Company, Inc.  She comes from an extraordinary backgroundiini Public Relations and truly understands that getting your message and your company noticed is the fundamental key to success.

We'll be talking about the difference between inbound and traditional marketing; middle of the sales funnel activities for converting web traffic and much more.

Tune in to hear this informative and critical interview which will provide you with action steps you can start doing immediately!

From 3/05/2012

There is no better example of how to use Twitter than to learn from a real estate sales professional who uses it smartly to establish herself in her market.  My guest today is Kelly Kraus, a highly experienced Realtor in New Canaan, CT whose use of Twitter has helped her attract and communicate with current and potential clients.  She has cracked the hashtag code and why it's so important to allow your tweets to be seen by the people you want to get in front of.

Kelly will also discuss the real estate market in this exclusive high-end community and why the early spring market signs bode well for real estate in other parts of the country.

And part of the show today will be my famous mailbag format. I have some great questions that were submitted by email and from audiences that my listening audience are probably wondering, too.  It's not too late to get your question in. Please feel free to submit your questions to carolmcmanus@linkedinlady.com

From 3/06/2012

Jim Wexler is THE Gaming Guy.  He is the founder and president of Experiences Unlimited in New York, a company which develops game-based brand platforms, digital marketing campaigns, and game-based learning to improve organizational performance and build brand relationships.  Jim consults with diverse clients on Gamification - using game mechanics to motivate people, engage audiences and solve problems. 

Jim has a broad understanding of how technology can be applied to common business problems and a track record in Marketing Ideation, Branded Entertainment, Gamification, social networking and emerging media and platforms expertise.

He has been featured in BusinessWeek, Forbes and CBS News regarding branded learning experiences for next generation audiences.

Tune in to this informative, fun, and enlightening interview.

From 3/08/2012

Today's show is going to be a live version of mail bag with people invited to call in with questions and tips of their own.  Please feel free to join the fun by calling 866-404-6519

I'll also be talking about 5 social media marketing trends - some new research and and new things that facebook is doing that can impact your business.

3/09/2012

Have you heard about crowdfunding?  Could you possibly get that next great idea off the ground if you only had a little working capital?  Those two questions put together are both the answer and the solution.  According to Wikipedia, crowd funding described the collective cooepration, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations.

Tom Antion, owner of Great Internet Marketing Training and multiple other successful internet based businesses, is going to talk about this creative and realistic solution.  Plus we will be talking about so much more.  Every time Tom is on the show he shares great tips and secret websites to help listeners find shortcuts, save money, and flesh out resources to move their businesses forward.

Be sure to tune in to this action-packed and information-loaded interview!

From 3/12/2012

Blythe Lipman is an unparalleled authority when it comes to babies and toddlers.  She has taken care of over 1,000 babies in the past 25 years, is the author of "Help! My Baby Came Without Instructions" and her newest book, "Help! My Toddler Came Without Instructions."

She works extensive with new parents, providing seminars, tips and daily phone calls of reassurance.  Blythe presents workshops sharing her expertise and easy-to-use tips to make those first years the easiest and best!  And she is the host of her own radio show on toginet.com called "Baby and Toddler Instructions."

Today we are going to talk about her expertise, what's happening in the world of parenting, and how social media has changed the way we communicate, get our advice, and the trends we are both seeing as it relates to facebook.

From 3/13/2012

From 3/16/2012

Kathy Stove and Brian Kelly are both the inspiration behind and the voices of Celebrity Creators.  They bring invaluable information directly to you via their weekly LIVE Entrepreneur-Themes Television show.  They share their decades of combined knowledge, along with the vast knowledge of their special weekly guests.

Today we will be discussing the various ways entrepreneurs are launching businesses, marketing their businesses, and deliverying products and services to their markets using creative online and offline marketing.

You will hear the behind the scenes tips on what Brian and Kathy have done to build their own businesses and secrets of how you can start today to increase your own personal income and get your message out.

From 3/19/2012

My guest today, Brian K. Wright is the host of his own radio show, "Success Profiles Radio".  His mission is to motivate and inspire others to discover their unique talents and follow their dreams in life.  With extensive experience in teaching and training in both academic and corporate environments, Brian understands that many people live far beneath their potential, primarily because they don't really believe they deserve success.

Today we will be discuss his book, Student Leadership Strategies: 21 Easy Ways to Become a Center of Influence in Your Gorup" and so much more. If you want to be inspired or share your own inspired stories, tune in or call in.

From 3/20/212

Great questions have been pouring in on Facebook changes, Pinterest, Twitter hashtags, Google+ and so much more.  Today's show is dedicated to those who are striving to use social media more effectively.  Your questions, frustrations, insights, and creative ideas are all deeply appreciated and will be shared with all my listeners on today's show.

Tune in to hear the answers to questions that may be on your mind...or call in with your own!  Here's to quality cfonnections and natural networking.

From From 3/22/2012

From 3/23/2012

Today, my special guest is John Martin, owner of Toginet.com and RockStarRadioNetwork.com.  John and I will be exploring the direction of media in general and specifically why internet radio is playing such a significant role in creating and building brands - especially for small businesses and entrepreneurs. 

Times have changed.  Terrestrial Radio and Satellite Radio are certainly still viable options, however they are more expensive for promoters and talent and don't offer the back-end support to allow listeners to download podcasts on iTunes and have easy access to whatever station and whatever topic you may be interested in.

We will also be discussing how radio ties into your entire branding and marketing strategy and how a solid social media campaign can explode raving fans and get your message out to the world.

From 3/26/2012

Lon Safko, author of The Social Media Bible is my special guest today.  His full bio is below because I didn't want you to miss a thing about his remarkable past!  Today we will be discussing all thing Social with a look back on the progression and impact of social media on our lives and our businesses as well as a look forward to what the crystal ball is telling us about social media going forward.

This promises to be a memorable and very special show.  Please tune in or call in with your questions.

Biography:

Lon Safko is a remarkably creative person.  He is the creator of the "First Computer To Save A Human Life" as coined by Steve Jobs, Apple, Inc.  That computer, along with 18 other inventions and more than 30,000 of Lon's papers, are in the Smithsonian in Washington, D.C.  He has created numerous hardware and software solutions for the physically challenged, developed the first CAD software for civil engineers, designed the archetypes for the Apple Newton & Mocrosoft's Bob Opearting Systems, and is also responsible for those handy little Tool-Tips help-balloon pop-ups!

Lon is the founder of 14 successful companies, including Paper Models, Inc., which developed Three-Dimensional Internet Advertising and Virtual-Electronic-Retailing “V-E-Tailing” for business, promotions, and education, for which Lon holds three patents.

Lon has been recognized for his creativity with such prestigious awards as; The Westinghouse Entrepreneur of the Year, Arizona Innovation Network’s Innovator of the Year, The Arizona Software Association’s Entrepreneur of the Year, twice nominated for the Ernst & Young / Inc. Magazine Entrepreneur of the Year, The Public Relations Society of America’s, Edward Bernays, Mark of Excellence Award, and nominated as a Fellow of the nation‘s Computer His- tory Museum. Lon has also been featured in Entrepreneur Magazine, PC Novice, Inc. Magazine, and Popular Sci- ence Magazines just to name a few. Lon was recently selected by the Smithsonian institution to represent “The American Inventor” at their annual conference.

Lon is an author of remarkable breadth, writing seven innovative best selling books, which have shown corporations how to train managers to think creatively, detailed the secrets of launching a successful on-line business, offered advicetonewhomeownersonreducingbuildingcosts,andrelatedamazingstoriesabouttheserendipityoflife. His best selling book with John Wiley & Sons “The Social Media Bible,”, which hit #1 on Amazon in both their Market- ing & Business categories, unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook, Twitter,andYouTubeforbusiness. Thisbookistransformingcorporate,government,andnon-profitmarketingstrat- egies and how they use these new media to reach their desired audiences with powerful messages and efficiency and isnowinit’ssecondedition,whichhit#1onAmazoninbothBusiness&Marketingcategories. Lonisalsoaprofes- sional blogger for FastCompany, appointed the first Amassador for SCORE, and the USATday CEO Advisory Board.

Lon is a professional speaker, wowing audiences in a hundred cities nationwide with his insights into innovation, cre- ativity, and how to be a successful entrepreneur / intrapreneur in this global digital age. Said one executive of First AmericanTitleInsurance,“ThisisthebestpresentationI’vebeentoin25years.” TeledynesaidLon‘spresentations are “Informative and entertaining, packed with useful information.” And the U.S. Postal Service called Lon “Insp- iring and Motivational.”

Lon also privately coaches Fortune 1,000 companies on harnessing Innovative Thinking and social media strategies to create higher productivity and profits. Lon’s presentations are personalized to help corporate, government, and

non-profit executives improve their operations and performance by capturing the innovative poten- tialnowwastedoroverlooked. AsLonsays,“Whenyouseeyourworldinadifferentperspective, youseenewwaystodoeverything!” LonSafkoseestheworldinanewwayeveryday.

From 3/27/2012

Greg Schwem is a corporate stand-up comedian, author, nationally syndicated humor columnist and owner of Comdy With a Byte.  The Chicago Tribune recently proclaimed Greg "king of the hill in the growing world of corporate comedy." He has shared the concert state with the likes of Celine Dion and Jay Leno.  His comical views on business and technology can also be heard regularly on SIRIUS Radio's LAUGH USA. He is also the author of Test Me If You're Breathing: Observations, Frustrations and Life Lessons From a Low-Tech Dad.

This promises to be a lively and entertaining show addressing both the serious and comedic side of social media and how it plays out differently depending on your intended use. We'll also explore humor in the workplace and why Greg's message is so important during these still stressful times. 

From 3/28/2012

So much to talk about and so little time!  My co-host on Wednesday, Ken Herron and I will be talking about all the hot news and critical social media decisions you should be making for your business.

TimeLine switch on Facebook happens this weekend - are you ready?  Do you know if your potential employer is checking you out on social media or googling your name?  Did you know that Google just announced a new free service called Google Account Update to help you monitor your activity online?

What should you do when you are in an interview and the person asks you to log into your Facebook account?  TheLadders.com just gave some great tips on how to handle that situation.

And finally, we'll be talking about advertising slogans - why they're important, why they work, and why small businesses and entrepreneurs can now use social media to play the game that the Madison Avenue ad-men have been playing for years.

From 3/29/2012

Have you thought about how the old Burma Shave slogan signs could be used in today's social media marketing - well one of my listeners did and we're going to talk about that today.

Plus we'll be discussing questions about LinkedIn, Facebook, Pinterest, privacy and more.  Lots of great email questions and always welcoming call-ins to the show.  866-404-6519 

From 3/30/2012

Alan Berkson of Intelligist Group LLC is a visionary, strategist, and social media ninja.  Today we are going to be discussing the trends we are seeing in social media.  Much has changed in the last two years and hugs changes are on the horizon.

We will also talk about how traditional ad agencies are struggling to incorporate social media into their plans while at the same time, companies are included the requirement for digital strategy in their RFP's.  How DO you teach an old dog new tricks...and is it working?

Do you know what "fun in the cloud" means?  Alan will explain it and speak to so much more. Tune in and be sure to send in your questions or call into the show.  We'd love to hear from you.  866-404-6519

From 9/10/2012

My special returning guest is Todd Schnick: marketer, blogger, radio show host, speaker, trainer, political strategist and distance runner.  Since 2003 Todd has started six companies including The Intrepid Group LLC, The High Velocity Organization and Dreamland Interactive, all marketing firms serving various markets and sectors.  He is a strong believer in the power of social media and why integration with your core message and business strategy is essential to success.

We will be attacking the subject of content marketing.  Should you be managing your own blog or is guest blogging a better alternative?  Should be submitting articles to other sites?  What are the advantages of having your content featured on major media sites?  This is a subject that all businesses and entrepreneurs struggle with.  What should I publish?  How much should I share?  When is it appropriate to pitch my services?

I have no doubt that at least one of these questions is holding you back and keeping you from that major online breakthrough you have been looking for.  Todd and I will be talking about all these questions and also how he uses social media to grow and maintain his presence.

Tune in at 4 pm EST today and feel free to call us on 866-404-6519 during the show with your questions.  If you prefer, you can always send us a text message using LiveChat.

From 9/7/2012

My guest today is Peter Helmer an extraordinary business development consultant, based in Greenwich, CT. He works with business owners, consultants, lawyers, accountants, and other professionals to find more business. He does this by helping clients become more effective at networking and sales, by making introductions for them, and by managing projects for them.  His bi-weekly blog inspires his clients and his fans to pursue business development smartly and consistently so that there is a reliable stream of leads for the future.

Blogging continues to challenge many entrepreneurs and business owners yet it is singularly one of the best methods for getting known, getting recognized and getting indexed on Google.  So how does Peter do it?  I'll be asking him to share his own method for researching, writing, and publishing a bi-weekly blog and how it is impacting his own business. And of course, how he manages the time for his blogging.

But Peter will also be sharing some of his insights and tips on the business development challenges his clients face and what it really takes to execute an effective business development plan. it's important to keep a steady stream of business coming through the door to avoid the red-ink times in your business. When done right, your profits will soar and your business will continue to grow.

Don't miss this exciting show with Peter at 4 pm EST today. Call us with your questions on 866-404-6519 or send us a text message using LiveChat.

From 9/6/2012

The first Thursday of every month, I am so honored and pleased to have Peggy Anne Salz as my guest. Peggy is the chief analyst and founder of MobileGroove, a top 50 ranked influential technology site providing analysis and commentary on all things mobile with a special emphasis on mobile advertising, mobile search and social media.

In addition to publishing expert editorial content at MobileGroove, Peggy also produces and promotes custom research, strategic thought leadership and knowledge resources for the global mobile industry. She has written several books, including the last 4 editions of the Netsize Guide, a mobile industry almanac and analysis that has been downloaded over 50,000 times.  She has also authored dozens of white papers and hundreds of articles about mobile and its impact on our society at all levels.  She is currently working on a mobile marketing thought leadership resource and the Everything Guide to Mobile Apps, a practical resource for small and medium size businesses and developers - and that book is due out in March, 2013.

Today we are going to discuss how you and your business can make a real difference in your community or in supporting causes that you care about without "making it" or "buying it."  What does that mean?  It's called sponsorship and the organization we will be talking the most about is dosomething.org.  Founded on the principle of getting kids to do good stuff, we will share online campaigns that you can support starting today.  And we will give you ideas that you can initiate and manage right in your own community that fulfill your goal of Corporate Social Responsibility (CSR) but at the same time, lead to relationships that will amplify your brand, your message and your bottom line.

Want to learn about Teens for Jeans?  Perhaps you will like Pics for Pets and how you can become a Fur-tographer?  Or maybe it's Staples for Students?  Whatever you care about, you can sponsors, promote and share using social media and your mobile devices.  And it all ties to your business goals and your current marketing.

This show is pre-recorded because Peggy resides in Germany, but be sure to send me you comments or questions using Contact Us on my website http://linkedinlady.com or send me a tweet @linkedinlady. And if facebook is your pleasure, then be sure to join the fun on my facebook page:  http://facebook.com/linkedinlady.  But of course, to round out your options, you HAVE to send me a request to connect on LinkedIn.  http://linkedin.com/in/carolmcmanus

From 4/02/2012

Have you heard about crowdfunding?  Could you possibly get that next great idea off the ground if you only had a little working capital?  Those two questions put together are both the answer and the solution.  According to Wikipedia, crowd funding described the collective cooepration, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations.

Tom Antion, owner of Great Internet Marketing Training and multiple other successful internet based businesses, is going to talk about this creative and realistic solution.  Plus we will be talking about so much more.  Every time Tom is on the show he shares great tips and secret websites to help listeners find shortcuts, save money, and flesh out resources to move their businesses forward.

Be sure to tune in to this action-packed and information-loaded interview!  This is an Encore show which you may have missed.  Don't miss this one...information is invaluable!

From 4/03/2012

Every day that goes by this subject gets easier AND more complicated - all at the same time.  Just when you think you've figured it out, something changes on a familiar site or a new site comes to the forefront.  Today we are going to talk about the landscape of social media - what's hot - what's not.  How to more effectively use LinkedIn Groups, how can you manage your social media in minutes a day, whether you should monitor who you connect with, and much much more.

Tune in or call in with your questions. 866-404-6519 or use LiveChat.  Would love to talk to you!

From 4/4/2012

Ken Herron and I will be talking about gumroad.com today on The LinkedIn Lady Show.  What is it? Who should use it? How can it benefit your business?

Why is Justin Bieber a model for how to use Twitter to promote himself and his music?  And why should voters be concerned about how their politicians are spending their money to manage their social media campaigns?  Listen in to hear the story about how one Philadelphia councilman got busted.  

We'll also be talking about ROI and why it really does matter as well as some new research on slogans and catchphrases.  Tune in - this promises to be a great show!

From 4/5/2012

Brian Honigman is a ninja blogger and social media specialist.  He manages his company's blog, facebook, twitter and other social media accounts.  He's been published in Mashable, All Facebook, All Twitter, Social Times, Ad Countil, HubSpot, Social Media Today and other publications.

Today we'll be discussing unique tactics for Pinterest, marketing on Google+ and the futue of existing and growing sites in the social media space.

From 4/06/2012

Tony Giordano has been in real estate since 1998 and in recent years adapted his business with power of social media. This has taken him to new levels and has become a well known speaker on social media and is a new author of the book, ‘the social agent’ The New Era of Social Networking, which is a book that teaches a simple effective approach to social media and how any business and sales professional can grow their production using Tonys experience and examples.

Today we will be discussing how the role of social media can rocket your sales career when used properly and strategically.  This highly successful real estate professional will offer insights on Twitter, Facebook, YouTube and of couse, LinkedIn.  Regardless of the sales profession you are in, this interview will give you tons of tips and tricks to get in front of new clients and grow your business, too!

From 4/09/2012

Is it true that women and men start and run businesses differently?  What are the greatest barriers to women starting a business? What are some of the top things women should do when they start a business?  These and other questions will be the topics of conversation today on The LinkedIn Lady Show.

My guest, Kathy McShane is the Managing Director of Ladies Who Launch in Connecticut. Among her many professional accomplishments, Kathy founded Kendrew Group, Ltd., an award-winning marketing and brand development agency that launched major campaigns for Visa, MasterCard, JP Morgan Chase and HBO, among many others.  Since taking ove LWL, she has tripled the membership size in Fairfield and New Haven Counties. LWL is an organization dedicated to turning women into successful entrepreneurs.  It provides support, training, financial and creative resources, and valuable connections to help women put their business ideas into action. 

You won't want to miss this valuable interview and learn Kathy's secrets to using social media and why women are so effective once they know what to do!

From 4/10/2012

Carmen Carrozza, host of Forward Motion is my special guest today.  Carmen is an executive coach who, like myself, left the corporate world to begin his new life an an entrepreneur.  Today we are going to be sharing stories, thoughts, and specific tactics for those who are on this path or considering the path of independence.

We will address questions like: When do you know it's the right time to leave your job?  Why do you need a business plan?  How can a support system help you succeed?  What should you expect the first year?  Is franchising right for you?  And of course, how can social media play an important role in defining your new job, your new company, and your new clientelle?

From 4/12/2012

Jane Ubell-Meyer is known for her creativity, her marketing savvy, her television experience, and her entrepreneurial spirit. Founder and owner of Madison & Mulholland, the world renown gift bag company, Jane has built a reputation for extraordinary customer service, innovation and the ability to partner with companies of any size in order to create win-win benefits for her clients.

Today we will be talking about the art and science of approaching and closing corporate sponsorships for your business, your events or your charity.  Jane will share little know tips that make the difference in moving a discussion forward and closing the deal.  We will also discuss her internet marketing strategies for some of her other businesses and how she integrates social media in keeping her personal brand in front of her current and future clients.

From 4/13/2012

Perhaps I've been making it sound too easy.  Perhaps you are trying and not getting results from social media.  Perhaps you have even given up.  Well don't!  Today's show is going to address those dirty little secrets about online marketing and social media which may be standing in your way of success.

I'll also be talking about humor and when and how it is appropriate to use as well as more great information on driving your LinkedIn, Facebook, Twitter and more presence online.

From 4/16/2012

Whether you like it or not, your sense of style (or lack thereof) sets you apart and that first impression will often dictate the success or failure or a relationship.  My guest today is Ann Lindsay, Style Partner for J Hilburn Custom Clothier.  She understands how important color, shape, pattern, and accessories can make a huge difference to you and your business.

From 4/18/2012

Ken Herron is my guest host today on The LinkedIn Lady Show and now doubt this is going to be a great interview.  On deck to share her expertise is Judy Bellem, a senior account executive with more than 30 years experience in account management, media planning and placement, and trade show event coordination.  Her knowledge of print and digital media is broad and she has an intimate understanding of the intricacies of the business-to-business press rarely equalled in the agency world.

Judy also has extensive knowledge in selecting and purchasing online media to leverage the Internet as a channel for content delivery and branding.  She is a specialist in identifying and securing extensive marketing and promotional opportunities often overlooked by less astute media planners.

Ken and Judy will be discussing how social media differs from traditional advertising, reviewing your marketing 'assets', how to build your online community, making your website the center point of all marketing activities and the use of research and scheduling tools.  They will also be talking about sites lesser known where you might find prospective customers - sites like Compete, Social Mention, Who's Talkin'.

Don't miss this special interview and be sure to call in with your questions to 866-404-6519.

From 4/19/2012

Did you know you are being researched every day?  The people wanting to learn more about you could be employees, employers, vendors, clients, or recruiters.  For this reason, it is essential to have a strong, positive, and powerful image online where those people can go to get an accurate picture.  Today's guest is Beth Carter of Beth Carter Enterprises, a thriving business that encompasses executive and business coaching, seminars and the DISC behavioral assessment.  She serves as a 'thought partner' for executives and middle managers of small to Fortune 500 companies, business owners, and those who want to improve their careers.  In addition, Beth is the president of Carter Consultants Ltd. an executive search and research firm she founded in 1991.  

We will be discussing why LinkedIn is so important in building your personal brand - even if you are not looking for a job today.  We will also talk about common mistakes people make online, how to reframe your experience if you want to break into another industry, and how to utilize your online presence to make yourself attractive to other companies without telegraphing to your current emplolyer that you might be open to change

From 4/23/2012

Do you know why SEO, Blogging and Social Media are the three critical keys to your online and offline success?  Not sure?  Then you need to tune in to my interview today with Ellie Becker of E.R.Becker Company, Inc.  She comes from an extraordinary backgroundiini Public Relations and truly understands that getting your message and your company noticed is the fundamental key to success.

We'll be talking about the difference between inbound and traditional marketing; middle of the sales funnel activities for converting web traffic and much more.

Tune in to hear this informative and critical interview which will provide you with action steps you can start doing immediately!

From 4/23/2012

I get so many great questions every day from my client, my audiences and through email.  Periodically I like to bring those questions to my listeners so that everyone can benefit.  Today we will be discussing too many invitations to connect on LinkedIn...what do I do?  Also, I'm in the commercial flooring business...why do I need a facebook page?  I'm running a political campaign...where should I be to connect with constituents and contributors?  Plus, my groups are driving me crazy...I just got kicked out and I don't know why!

If you have a question or a great suggestion on a shortcut, a learned technique, or something that's frustrating you, please call in to the show live at 866-404-6519.  You can also go to LiveChat on the landing page of rockstarradionetwork.com and log in to post your question in the IM Chat.

From 4/24/2012

There are very few women that have the energy, the passion, the wisdom, and the vision that Tera McHugh possesses. Since she founded of The Association of Women Entrepreneurs in 2006, she has stayed true to her mission to connect business owners dedicated to building relationships focused on business growth and development.  Known to friends and fans as The Business Matchmaker, Tera has a talent for connecting people with the perfect relationships to grow their business.

She developed the Business Success Formula which provides the 6 Essential Steps You Need to Succeed.  We'll be talking about that today as well as the creative ways she uses facebook and other social media to stay in touch with her community and help her community connect with each other.

From 4/25/2012

Don't call the exterminator yet...but definitely find out what you need to do to protect your Pinterest photos from damaging your brand or your company reputation.  Learn why autoreponder services are worth every penny you pay for them.  

Plus Ken Herron and I will be discussing how Facebook Timeline is fairing with businesses since it launched last month. We'll chat about growing your Twitter following with high-quality connections and why Klout is becoming more and more important to business.

From 4/26/2012

Todd Schnick, marketer, blogger, radio show host, speaker, trainer, political strategist and distance runner is my special guest today.  Since 2003 Todd has started six companies including The Intrepid Group LLC, The High Velocity Organization and Dreamland Interactive, all marketing firms serving various markets and sectors.  He is a strong believer in the power of social media and why integration with your core message and business strategy is essential to success.

We will be discussing best practices, common mistakes, smart tips and other valuable insights for entrepreneurs and businesses.  You will also learn from Todd why radio is so important to your strategy and how easy it is for anyone to broadcast their message.

From 4/27/2012

Yoti Tellio is an extraordinary photographer with insights that come from behind and in front of the camera.  Today you learn specific tips on putting your best face forward and the traps that you can fall into which will hurt your personal brand and your business.

Should you take your own photos?  When is an iPhone or iPad photo good enough?  How much should you spend for equipment?  When do you need to hire the professional?  All this and more will be answered on The LinkedIn Lady Show.

From 4/30/2012

My guest today is Chris Lehnes, of Versant Funding.  He helps businesses get that much needed capital to keep their business going during those times when cash flow is a problem and the bank says 'no.'  

On top of that he's a power-user on LinkedIn and will share his best tips on how he uses social media to get his message out, build strong referral relationships, and find new busines opportunities.

Tune in today for this lively and informative interview.

From 9/05/2012

It's Wednesday and that means today's show is with my Wednesday co-host Ken Herron who is known in the digital world as a cool hunter for new ideas, strategies, and technologies in order to develop stronger emotional connections between companies and their customers to drive revenue. And WOW, do we have a great show on tap for today!

There is a common theme that is evolving in the world of social media and it is Just Do It.  If you are one of those procrastinators who feel your content needs to be written and re-rewritten and re-written again; your videos need to be produced and edited by a professional; and you can't launch a campaign until you have worked through every detail and figured out everything that could go wrong - then today's show is for YOU!

We'll talk about private business, politics, and sports are all leading the charge and creating a road map of success that you can use in your business starting today.  Would you like to expend beyond what you're doing now?  Would you like to convert more of your relationships to real business?  Do you know where you should be spending your time to get the best results?

All of these questions and more will be addressed on today's show at 4 pm EST.  Please call us with your questions on 866-404-6519 or send us a text message using LiveChat on this station site. 

From 9/04/2012

This is a subject that never gets old and continues to evolve as our understanding and comfort level with social media grows.  I have been researching this subject for a long time now and I am continually perplexed by the fact that the more we learn about how to do it right...the more we do it wrong!

So what does that mean?  Today we will cover the top do's and don'ts that experts in the social media space advocate and I'll share examples of businesses that are doing a really great job and others that are hurting their brands.

You have heard all the buzz words already - engagement, interaction, content, transparency - but do you reallyknow what they mean and how important they really are to your success?

I would love to hear from you with your own comments and observations.  Just call 866-404-6519 during the live broadcast.  Or you can send me a text message using LiveChat.  Tune in at 4 pm EST for this important show!

From 9/03/2012

This is a much-requested ENCORE show...especially if you are in the job market or looking for your next piece of business.  Today's guest is Beth Carter of Beth Carter Enterprises, a thriving business that encompasses executive and business coaching, seminars and the DISC behavioral assessment.  She serves as a 'thought partner' for executives and middle managers of small to Fortune 500 companies, business owners, and those who want to improve their careers.  In addition, Beth is the president of Carter Consultants Ltd. an executive search and research firm she founded in 1991.

Did you know you are being researched every day?  The people wanting to learn more about you could be employees, employers, vendors, clients, or recruiters.  For this reason, it is essential to have a strong, positive, and powerful image online where those people can go to get an accurate picture. 

We will be discussing why LinkedIn is so important in building your personal brand - even if you are not looking for a job today.  We will also talk about common mistakes people make online, how to reframe your experience if you want to break into another industry, and how to utilize your online presence to make yourself attractive to other companies without telegraphing to your current emplolyer that you might be open to change.

Don't miss this great show today at 4 pm EST.  While I will not be there live to take your questions, you can always send them to me at carolmcmanus@linkedinlady.com.  I'd love to hear from  you

From 05/01/2012

Carla Rose Fisher is a content writer and copywriter with songwriting chops who infuses copy with engaging rhythm.  Keeping end users foremost, she speaks SEO only to spiders and tackles new verticals with speedy adaptability, thanks to research skills she honed as a journalist.

Today we will be talking about copywriting tips for our listeners including how to achieve consistency in tone, clarity of message and conciseness in both body copy and image copy.  Carla will also be sharing her pet peeves and her best tricks for using social media effectively.

From 5/02/2012

David Meerman Scott is a professional marketing, leadership, and social media speaker and the author of eight books including three international bestsellers. He is available for keynote presentations at corporate events and conferences around the world. He also delivers full-day and half-day masterclasses.

David’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on theBusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Newsjacking is getting tremendous buzz around the world. He’s the author of  Real-Time Marketing & PR, which achieved #2 on the Wall Street Journal bestseller list and #3 on theUSA Today bestseller list.

Today, we'll be discussing his discoveries, his advice, his pet peeves, and so much more!  Be sure to tune in or call in with your questions.

From 5/03/2012

Ellie Becker has three decades of experience in marketing and PR. She owns E.R. Becker Company, Inc., a consultancy specializing in Inbound Marketing -- using your Internet presence to grow your business. Her blog -- inbound-i -- is found on her website, www.erbeckercompany.com. She is the featured inbound marketing blogger at www.itsyourbiz.com, a site for small business information, and co-authored a monthly column about online marketing for the Fairfield and Westchester County Business Journals (Conn. and NY) and WestfairOnline.com. Ellie has also contributed to Network Solutions Grow Smart Business small business blog.

Today Ellie and I will be discussing the importance of your mindset shift from outbound to inbound marketing online and why it can make the difference between success and failure.  We will also be discussing the role that SEO plays not just in getting Google to notice you, but to get noticed by the media for PR purposes.  The rules have changed and so should your habits!  Plus, did you know how significantly the cost per lead is reduced when generated through online marketing versus traditional media?  Ellie will share some stunning statisfics!

From 5/04/2012

My weekly co-host Ken Herron and I are dedicating today's show to Best Practices.  There are so many choices, so many styles, and so many mistakes you can make on social media.  And as we know, once it's out there in cyber-space it lives there forever.  We want you to get the biggest bang for your buck in return for your social media efforts.

We will be discussing the best approach for developing your social media strategy as well as specific things you must do on LinkedIn and Twitter to move the needle of your business.

From 5/07/2012

Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, a digital marketing consulting and education company.  From client strategies to industry research reports to SME's signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology.  An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others.  His first book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, co-authored with Erik Deckers, was published in September 2011.

Falls has worked with brands like Jim Beam and Maker's Mark bourbons, AT&T, Humana, NASCAR drive Robby Gordon, University of Louisville Health Care, Backupify, SHPS, Bacardi, The National Center for Family Literacy, Expion, and The Kentucky Center.  He has also been cited and quoted in several notable books on the subject of digital marketing including Paul Gill's The New Influencers and Jay Baer and Amber Naslunch'sThe Now Revolution.  He is the author of noted industry blog SocialMediaExplorer.com, a fixture at or new the top of the AdvertisingAge Power 150 Marketing Blogs list.

On today's show we'll be discussing current trends and how social media is evolving the marketing landscape as well as how executives can and should measure ROI.  Engagement remains one of the big mysteries of social media - what is it? how do I get it? and why does it matter? will all be covered.  Plus much, much more!

From 5/8/2012

My guest today brings insight, experience, controversy and solutions to the conversation.  Steve Olenski is a 20+ year veteran of the advertising, marketing and branding world.  He describes himself as a guy who just likes to write, create, conseptualize, generate ideas, use social media and drink way too much coffee (Starbucks I hope Steve)!

Today we will be discussing how marketing has evolved and how critical a digital footprint is to your personal and business success.  Steve will attack the biggest myths about social media (our own version of Myth Busters) and identify the biggest mistakes companies and brands make when it comes to social media.

If that's not enough, we'll talk about engagement, transparency and integration. Be sure to tune in or call in to this lively and engaging show.  The number to call is 866-404-6519. You can also join the LiveChat right here on rockstarradionetwork.com and we'll be sure to address your comments or questions.

From 5/09/2012

Ken Herron and I will lay out a soup to nuts approach to building your own social media strategy for your business (no matter how large or small).  We were shocked to read in a recent poll that one third of all businesses do NOT have a social media strategy and another third do not consistently monitor or manage the one they do have! 

Your business growth, credibility, effectiveness, and ultimately profitability are all dependent on social media today...whether you believe it or not!  So why not get on the social media train before the last car leaves the station!  Let us know your questions, your fears, your frustrations, and your own solutions!  Call in during the show to 866-404-6519 or send us a text email through the LiveChat on rockstarradionetwork.com

From 5/10/2012

Greg Schwem is a corporate stand-up comedian, author, nationally syndicated humor columnist and owner of Comdy With a Byte.  The Chicago Tribune recently proclaimed Greg "king of the hill in the growing world of corporate comedy." He has shared the concert state with the likes of Celine Dion and Jay Leno.  His comical views on business and technology can also be heard regularly on SIRIUS Radio's LAUGH USA. He is also the author of Test Me If You're Breathing: Observations, Frustrations and Life Lessons From a Low-Tech Dad.

This promises to be a lively and entertaining show addressing both the serious and comedic side of social media and how it plays out differently depending on your intended use. We'll also explore humor in the workplace and why Greg's message is so important during these still stressful times. 

From 05/11/2012

Gillian Muessig is the founding president of SEOmoz, providers of the world's most popular Search Marketing applications. SEOmoz.org serves a community of more than 300,000 search marketers around the world; the SEOmoz blog is read by 50,000 SEOs each month.

Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, Scandinavia and the UK.

In today's edition of the LinkedIn Lady Show we will discussing her recommendations on what business owners MUST focus on in order to be effective online.  We will also be talking about the latest trends, why SEO is so important and how social media integrates with everything you do online.  Don't miss this amazing interview with this wildly successful thought leader.

From 5/14/2012

I am asked every day questions about social media.  The are usually preceding with a statement like, "This is probably a silly question, but..."  Trust me - there are NO silly questions. Depending on when you enter the social media vortex, what sites you use, and how active you are, all contributes to your knowledge and your comfort level.

Today, the questions I'll be addressing are no different.  I know that if these individuals had a question, then there are others out there in my listening audience who are struggling with the same issues. Tune in to hear what you can do to avoid getting your page or your profile shut down by facebook. Why Pinterest is a good site to consider to visually showcase your product or your service. Why dropping off the LinkedIn radar for awhile doesn't damage your long-term credibility - as long as you do the right things when you come back. 

We have much more to cover and would love to hear your questions, too.  Tune in live or call in with your own comments or questions to 866-404-6519.

From 5/15/2012

Today's show promises to be full of homeruns, touchdowns, goals, and maybe even a few fouls!  Rick Limpert is an Atlanta-based freelance writer and columnist.  He has covered sports, technology and events all over the world.  He's a Yahoo News and Sports Contributor, writes a daily tech piece for Examiner.com and has been featured in Sports Illusrated and Fox Sports South.  He hosts the popular "Wireless Wednesday" tech segment on 92.9 DAVE FM in Atlanta along with a weekly interest radio show and podcast called "The Tech of Sports" on Netcast Studios.

Did you know that 83% of sports fans check social media while watching sports?  and that 63% of sports fans search social media whil they are at the actual game?  Sports has been changed by social media and social media is changing sports.  The big test will be coming up this summer during the 2012 Olympics in London.  

Tune in to hear Rick's wisdom and take on these exciting trends and learn how you can be part of the action!

From 5/16/2012

Ken Herron and I are talking about the pending Facebook IPO today and all the other news competing wih this HUGE happening.  Did you know that GM has pulled ALL of their Facebook advertising and yet Ford says they are in for the long haul?  

Did you know that Google just announced it's new Knowledge Graph which will display summaries of topics when your query is related to one of the 500 million items in Google's new database of things?

Did you know the CEO of Xerox just committed to allocating 5% of their total marketing budget to social media (after a long and consistent message that they were NOT going to use social media)?

And if that's not enough, we will be talking about the new Twitter emails. Every week, Twitter now gives you an option to receive a summary email of your followers' most popular posts.  Benefit?  Tune in to hear our discussion.

From 5/17/2012

If you haven't heard about Rosann Levy yet, you will get to know her today!  She is the author of her award-sinning memoir, It's Never Too Late to Damce which combines stories of self-transformation, business success, personal triumph and is a humanistic, intimate, inspirational journey.  Dance is Rosann's metaphor for life.

In her business life, Levy is a marketing director and partner with her husband, Arthur in The RoArt Group LLC, a streategic management-consulting firm dedicated to serving the hospitality industry, small, midsize, and family-owned businesses helping them perform at a level that empowers them to achieve their goals, grow their business and become more profitable.  

She is a part President of the National Association of Women Business Owners, New York Chapter and was a founding board member of the New York Women's Agenda.  She has appeared on CNN, CNBC, Bloomberg News, and Good Day New York.  Levy has been cited in numerous publications, including The New York Times, Crain's New York Business and Time Out Magazine.

Today we will be discussing what she does to get her clients to keep on dancin' and reaching for the stars as well as how her approach is different than other marketing consultants. We will talk about social media and how it is impacting the way we all do business.

From 6/14/2012

Kalynn Amadio is an Internet marketing Ninja and self-proclaimed Renaissance woman and know-it-all. On her blog at kalynnamadio.com you can read about topics ranging from marketing to movies, communication, time management and her fascination with Apple.

Kalynn has a degree in architectural engineering and lighting design. She is a third degree black belt and member of the Expert's Industry Association.

Since January of 2008, she has combined her knowledge of engineering and design and applied it to the systems and architecture of the internet, building a business that allows her to work from anywhere in the world.

Her company, ikalynn.com helps confused, concerned and clueless small business owners market online simply, safely and successfully.

Today we'll be discussing the five secrets of a social media ninja and keys to immediate and sustained success for small business owners competing in the vast space of the internet.

From 8/31/2012

Special ENCORE SHOW for the Labor Day Weekend.  As we start Labor Day, I'm treating myself to a few days off so today and Monday I will be run two very special repeat shows.  If you haven't heard them before, they are well-worth the listen!

MARIA MIRANDA is the President/Creative Directors of Miranda Creative.  Maria is hands-on with all projects, assuring client satisfaction and creative quality that is reflective of the Miranda Creative brand. Maria has dual degrees in Marketing/Graphic Design from the University of Connecticut and has completed post-graduate programs in trademark/copyright law, interactive technologies and management. 
 
A veteran marketer, Maria is a thought-leader, author and speaker about new media, most recently appearing on a number of Connecticut-based television programs and in Las Vegas at the national convention of bar/nightclub owners.

Today we will be discussing the difference and the impact of long-term and short-term planning for social media along with an action list for businesses to put in place in order to have a strong 2013.  We will talk about the results of the latest Pew survey and three biggest social media snafus businesses can easily avoid.

Tune in at 4 pm today to hear this lively and informative pre-recorded interview.

From 8/30/2012

All I can say is "WOW" and you will too when you tune into the LinkedIn Lady Show today with this amazing line-up of talent. From left to right:

Steve Lee is retired Air Force but didn't stop there.  He has also worked for Computer Science Corp, Modern Technologies and IBM.  Steve is the owner of Waves of Tech, an IT Consulting firm and the founder of NetCast Studio Productions which creates online media for today's society through audio and video podcasts.

Rick Limpert, a veteran guest on the show, is a freelance writer and photographer based in Atlanta.  He's a Yahoo News and Yahoo Sports contributor as well as the Atlanta Gadgets Examiner for Examiner.com and a featured contributor for CBS Local Atlanta.  His articles and images have been featured in Sports Illustrated, Fox Sports Net and in newspapers and websites around the world.

John Brubaker is a nationally renowned performance consultant, speaker and author.  Using a multidisciplinary approach, Brubaker helps organizations and individuals develop their competitive edge. John is the author of The Coach Approach: Success Strategies from the Locker Room to the Board Room and co-author of the book Leadership: Helping Others to Succeed. John is also the host of Maximum Success - the Coach Bru Show which airs on WWZN in Boston.

Do you know about the QuackCave? You’ll learn to today!  Also, what creative professional LaCrosse team is sporting the twitter handles of their athletes on their jerseys and what will the impact be? 

Is it good or bad for individual athletes to use social media for their own rants – maybe creative publicity or maybe career-limiting decisions.  Do you follow Kenny Britt or Mike Wallace and James Harrison?  Maybe you should.

And why do half of the Division I football coaches embrace social media (specifically twitter) while the other half are campaigning to prohibit the use of social media by their teams? 

Interesting times – and interesting discussion today with my fabulous panel.  All this sports talk relates DIRECTLY to you entrepreneurs and business owners who listen to the show every day.  There is no question social media is powerful when used properly.  Learn from the high-profile sports community what to do and what to avoid.

If you would like to participate, please call in to 866-404-6519 with your question or text us using LiveChat right here on RockStarRadioNetwork.

If you would like to follow along on Twitter, the show hashtag is:  #lilshow

Our respective handles are:  @linkedinlady   @rickroswell   @coachbru   @netcaststudio

From 8/29/2012

Ken Herron and I are back today with all the hot topics burning up cyberspace! We've been saying all along that you shouldn't count Google+ out and they continue to prove us right. You don't have to be the biggest and baddest in the social media space to provide really cool features that users want and can't find anyplace else...Google+ has done that...and then some!

What do Facedbbok, Tumblr,  Twitter and Instagram all have in common?  Visual representation of you and what matters to you and your connections online.  It is no longer a choice - but it is a HUGE strategic opportunity to use visual pictures and video to enhance your message and humanize your brand.  With that thought in mind, do you know what a 'cine' is?  We'll answer that today and maybe give you even more ideas on using the visual medium to connect.

But of course, we're not done yet.  We have to stay on top of Klout.  To their credit, they have upped their game and made it a lot more fun and interesting to care about yours and other peoples' Klout scores.  But it's not all wonderful (no surprise there).  

And just when we were settling into our comfort zones and accepting Pinterest into the family, along comes LoveIt. Very interesting competitor and definitely one to watch!

Join us today at 4 pm EST for these hot topics and more. Call us with your questions on 866-404-6519 or send us a text message using LiveChat.  We'd love to hear from you!

From 5/21/2012

Brian Honigman is a ninja blogger and social media specialist.  He manages his company's blog, facebook, twitter and other social media accounts.  He's been published in Mashable, All Facebook, All Twitter, Social Times, Ad Countil, HubSpot, Social Media Today and other publications.

Today we'll be discussing unique tactics for Pinterest, marketing on Google+ and the futue of existing and growing sites in the social media space.

From 05/22/2012

The LinkedIn Lady is on the road this week and bringing to you exciting guest hosts and amazing guests.  Today, my guest host is Alan Berkson, founder and CEO of Intelligist Group. Alan heads a team of innovative strategists with the goal of unlocking potential within organizations to ensure growth and profitability.  

Today he will be interviewing Fred McClimans. They will be discussing recent trends and critical things businesses need to know to compete in this fast-changing and competitive world.  Fred is the Managing Director of the McClimans Group, an advisory firm which helps businesses and organizations understand change and uncover emerging, unseen opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis which he founded in 1997. 

Fred is currently researching (through his 2020F organization) ways to leverage global communities to identify and track events and trends that have the potential to create future disruption or to influence global market sectors and human behavioral patterns. A frequent author on technology and business/market trends, Fred has been published through a variety of media channels, including McGraw-Hill, IDG and CNN Online. In addition to his first book on communications (published in 1991, McGraw-Hill), he was a contributor to SHIFT & RESET: Strategies for Addressing Serious Issues in a Connected Society by Brian Reich (2011, Wiley & Sons). In 2012, #InfluenceChat (a Twitter chat which he founded and co-moderates, discussing how technology, business, and social trends influence our individual, business and organizational lives), was listed as one of the 15 Essential Social Media Marketing chats by Mashable. Fred is also a member of the Executive Committee of IntelliFest, an international conference on reasoning and applied AI systems, where he focuses on the intersection of business rules and changing human behavior.

From 5/23/2012

Ken Herron, my Wednesday co-host is taking the reins of the LinkedIn Lady Show today.  His guest is Corey Axelrod, an experienced internet marketing professional specializing in developing online and email marketing, advertising, and social media campaigns.  He also consults companies in establishing and managing their online reputation through brand management strategies and campaigns.  Axelrod is currently the principal of Snergetic Business Solutions.  Prior to Synergetic, Corey served as the digital marketing coordinate for Purple Communications, director of marketing and business development for Hager Productions and senior field sales manager for Vector Marketing.

Today's show will cover how businesses can decide what platforms to use; how to stand out from the competition; the role Klout plays in rating your effectiveness and influence; and how social media advertising can affect your business.

Be sure to tune in to this lively exchange and informative show! 

From 05/24/2012

So pleased to have Steve Olenski as my guest host today on The LinkedIn Lady Show.  Steve Olenski is a 20+ year veteran of advertising, marketing and branding. He describes himself a guy who just likes to write, create, conceptualize, generate ideas, use social media and drink way too much coffee.

His guest is Drew McLellan.  Wall Street Journal calls Drew Mclellan’s blog, DrewsMarketingMinute.com “one of the ten blogs every entrepreneur should read.” His passion is helping clients discover their story so they can create authentic love affairs with their customers.  He’s also an author, national speaker and has owned his own marketing agency in the Midwest since 1995.

Today they will be discussing trending topics in the social media world, things you should do and shouldn't do to get noticed, followed and retweeted.  These are the guys that are totally on top of this crazy world called social media and both share every day through amazing blogging.  Tune in!

From 05/25/2012

My guest host, Ellie Becker, has three decades of experience in marketing and PR. She owns E.R. Becker Company, Inc., a consultancy specializing in Inbound Marketing -- using your Internet presence to grow your business. Her blog -- inbound-i -- is found on her website, www.erbeckercompany.com. She is the featured inbound marketing blogger at www.itsyourbiz.com, a site for small business information, and co-authored a monthly column about online marketing for the Fairfield and Westchester County Business Journals (Conn. and NY) and WestfairOnline.com. Ellie has also contributed to Network Solutions Grow Smart Business small business blog. 

Ellie’s special guest is Brian Halligan, CEO of HubSpot. Brian is credited with coining the term ‘Inbound Marketing’. His company is at the forefront of helping businesses make the shift from outbound to inbound marketing – from ‘push’ to ‘pull’. He and HubSpot co-founder Dharmesh Shah wrote the book on Inbound Marketing – literally. Brian will offer insights from his totally unique perspective as a leader of marketing change. He and Ellie will discuss the many moving parts of Inbound Marketing and how technology tools can get them working in synch to boost business results.

Brian Halligan is CEO & Co-Founder of HubSpot, a marketing software company he co-founded five years ago to help businesses transform the way they market their products.  Since its founding, HubSpot has accumulated over 6,000 customers. He is a Senior Lecturer at MIT where he teaches 15.S16 "Entrepreneurial Product Development and Marketing."  He is author of two books: Marketing Lessons From the Grateful Deadand Inbound Marketing: Get Found Using Google, Social Media, and Blogs, which is in its seventh printing, has sold 50k copies, has been translated into nine languages, and peaked at #17 overall on the Amazon bestseller list. Brian was named an Ernst & Young Entrepreneur Of The Year 2011 New England award recipient.  In his spare time, he sits on a few boards of directors, follows his beloved Red Sox, goes to the gym, and is learning to play guitar.

From 5/29/2012

Greetings Listeners!  I just returned from a week in California with the most amazing group of elite entrepeneurs and business owners.  Today's show is devoted to tips and insights learned from my peers as it relates to business and, of course, social media.

Are you having trouble defining your brand?  Are you clear about your value proposition?  Do you have the right resources to get the job done?  What is holding you back?  Is your website and blog up-to-date and are you using social media successfully?

All these and other questions will be the topics of discussion for this insightful show.

From 5/30/2012

Ken Herron and I are very excited about today's show.  We'll be discussing "The Morning After" news surrounding Facebook - but beyond the value of their stock - how the new changes in the Timeline format are drawing praise and criticism alike.

Curious about how bit.ly is becoming one of the most useful tools on the web - but with a caution flag attached.  And how Instagram is being used by major brands to go straight the influencers without even consulting Klout scores.

If that's not enough, we'll circle back to Pinterest and answer a specific email question about how a cartoon artist can promote his work without compromising his intellectual property.

From 5/31/2012

Is it true that women and men start and run businesses differently?  What are the greatest barriers to women starting a business? What are some of the top things women should do when they start a business?  These and other questions will be the topics of conversation today on The LinkedIn Lady Show.

My guest, Kathy McShane is the Managing Director of Ladies Who Launch in Connecticut. Among her many professional accomplishments, Kathy founded Kendrew Group, Ltd., an award-winning marketing and brand development agency that launched major campaigns for Visa, MasterCard, JP Morgan Chase and HBO, among many others.  Since taking ove LWL, she has tripled the membership size in Fairfield and New Haven Counties. LWL is an organization dedicated to turning women into successful entrepreneurs.  It provides support, training, financial and creative resources, and valuable connections to help women put their business ideas into action. 

You won't want to miss this valuable interview and learn Kathy's secrets to using social media and why women are so effective once they know what to do!

From 06/01/2012

What a great show we have planned today.  A fellow host here on rockstarradionetwork is Mary Barnett, known to her friends as Mobile Mary!  (Her show is Brilliant Mobile Marketing).  Today she is going to bring my own mobile efforts up to date while we are live on the show.

We'll be discussing why mobile marketing is essential as part of a current marketing campaign, creative ways to engage a new audience of raving fans, and specific techniques that entrepreneurs and business owners can use to build a list, engage an audience and drive more business.

So while she is educating me, you will be learning right along with me!  How cool is that?  Be sure to tune in and listen hard - she talks fast and every word is a treasure of important information!

From 06/04/2012

It's the first Monday of the month and boy, do I have some great questions that have come in from listeners as well as folks who were in audiences I spoke to recently.  It reminds me again that we are all learning this great things called social media together and there are no silly questions.

Today, we'll be discussing how to track your social media efforts using some free tools, a few new tips on building your business using LinkedIn, updates on Twitter tools to help your marketing efforts, some qeustions to ask yourself to measure your social media readiness, and the most common questions I'm hearing from my small business clients.

This promises to be a fun-filled and informative show.  

From 06/05/2012

TW Walker, CEO and founder of LSR Consulting Services is the expert when it comes to understanding the retail business and working with owners to drive feet across the threshold.  He is a self-described serial entrepreneur whose passion for business started when he was 5 years old and rented out his Big Wheel to local neighborhood kids.  Today his work is focused on independent storefront retailers, providing them with innovative marketing solutions proven to dramatically increase sales and generate massive cash flow in a quick time frame.  LSR serves clients spanning 23 retail niches in 3 countries.

Today we will be discussing Superhero Success, outside-the-box marketing, how to build offshore teams and of course, how social media can play an important role in retail business.

From 06/06/2012

We have so much to talk about today, I couldn't even think of a simple title for the show.  Ken Herron, my WEdnesday co-host and I will be addressing the LinkedIn security breach, Facebook's move to open the site to 13 year olds, why Airtime might be a good alternative to Hangouts on Google+, how Klout Perks can be used by small businesses, and the impact of Apple dropping Google Maps.

If that's not enough, we will round out the show with more news on what Google is doing to stay competitive and offer new services through recent acquisitions.  Plus talk about your social media readiness.

From 06/07/2012

Jeff Sheehan is my special guest today. He holds a BBA from the University of Massachusetts at Amherst, a MSF from Bentley University, and a MSM from Georgia StateUniversity. He has also had additional training at Northwestern and the University of Virginia.  

From 6/08/2012

Ettie Shapiro is the principal of Coaching Results, a full-service coaching firm that works with people and businesses to create profound life-changing differences that last.  Her goal is to work with people on a deep level so that solving one problem solves ten.  Her services include executive, business, career and life coaching.  In addition, Ettie is skilled at management team development, training, workshops, strategic planning and organizational assessments.

The author of "The One Thing: That Changes Everything" tantalizes readers with a delightfully simple - yet realistic - roadmap for handling negative communications and strategies for increasing optimism. And who among us couldn't use that kind of advice?

Today we will be discussing the various roles that coaching, consulting and therapy play in our modern lives and how to determine which is most appropriate for you at different cross-roads of your life and your business.  Ettie will share her insights about how you don't have to do what you feel, why self-discipline doesn't work, and why selfish is not a dirty word.

And of course, we will discuss how Ettie communicates with her clients and fans using social media and other tools. 

From 06/11/2012

Are you looking for a simple, easy-to-understand and effective way to get more out of LinkedIn?  Then today's show might be just what you are looking for.  I will share my own Peanut Butter & Jelly formula (I like things simple) for building your network quickly and maximizing the features of LinkedIn.

No matter if you are looking for a job, looking for more clients, building your referral partnerships, or just wanting to hang out with other professionals who share your skill interest or passion, LinkedIn is where it's at!

Join us today at 4 pm EST for up-to-date tips and techniques that will impact your situation immediately!

From 06/12/2012

Jim Wexler is THE Gaming Guy.  He is the founder and president of Experiences Unlimited in New York, a company which develops game-based brand platforms, digital marketing campaigns, and game-based learning to improve organizational performance and build brand relationships.  Jim consults with diverse clients on Gamification - using game mechanics to motivate people, engage audiences and solve problems. 

Jim has a broad understanding of how technology can be applied to common business problems and a track record in Marketing Ideation, Branded Entertainment, Gamification, social networking and emerging media and platforms expertise.

He has been featured in BusinessWeek, Forbes and CBS News regarding branded learning experiences for next generation audiences.

Tune in to this informative, fun, and enlightening interview.

From 06/13/2012

Are you ready for a ton of great information and concrete action steps you can take today to improve your company's visibility and effectiveness?  Then this show, hosted by Ken Herron (in my absence), is one you won't want to miss.  Be sure to tune in at 4 pm EST today or call the show directly on 866-404-6519.

Why is everyone suddenly talking about Sweden, and what they can teach YOUR brand about the opportunities and the risks of using social media?

What *should* marketers take away from this week's Apple keynote at the WWDC?

Are YOU using Tumblr for your marketing? Tumblr wants to help.

Klout, schmout. This is the real power of social influence.  Do you know what yours is and how you can grow it and use it to your advantage?

EVERYTHING you and your company does is now public. Here's why, and how you can manage the armchair quarterbacks on your performance.

From 6/14/2012

Kalynn Amadio is an Internet marketing Ninja and self-proclaimed Renaissance woman and know-it-all. On her blog atkalynnamadio.com you can read about topics ranging from marketing to movies, communication, time management and her fascination with Apple.

Kalynn has a degree in architectural engineering and lighting design. She is a third degree black belt and member of the Expert's Industry Association.

Since January of 2008, she has combined her knowledge of engineering and design and applied it to the systems and architecture of the internet, building a business that allows her to work from anywhere in the world.

Her company, ikalynn.com helps confused, concerned and clueless small business owners market online simply, safely and successfully.

Today we'll be discussing the five secrets of a social media ninja and keys to immediate and sustained success for small business owners competing in the vast space of the internet.

From 06/15/2012

So happy to have my buddy Alan Berkson back today hosting the LinkedIn Lady Show.  Alan Berkson is founder and principal at the Intelligist Group, a business strategy advisory service. In a fast-changing economic and technological landscape, he specializes in fostering change within organizations to ensure growth and profitability. Beginning with an in-depth discovery process he applies a system for helping businesses move past blockages, leverage unidentified or underutilized assets, and identify opportunities for growth.

Mr. Berkson is a seasoned leader and innovator with diverse Director, C-Level, and Strategic Consultant experience. He has provided top-tier service to companies from one-person firms to enterprise-level corporations—across Wall Street, the United Nations and Main Street—by wielding his own brand of non-traditional business strategy. Twenty-five years of entrepreneurial experience in a broad range of vertical markets has given him a unique ability to help businesses find their “undiscovered assets.” His greatest successes have been in helping businesses maximize value from their core strengths and by aiding/nudging/cajoling the creative process.

Alan will be interviewing Fred McClimans.  Fred is the Managing Director of the McClimans Group, an advisory firm which helps businesses and organizations understand change and uncover emerging, unseen opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis which he founded in 1997.  Alan will be interviewing Fred McClimans.  

Fred is currently researching (through his 2020F organization) ways to leverage global communities to identify and track events and trends that have the potential to create future disruption or to influence global market sectors and human behavioral patterns. A frequent author on technology and business/market trends, Fred has been published through a variety of media channels, including McGraw-Hill, IDG and CNN Online. In addition to his first book on communications (published in 1991, McGraw-Hill), he was a contributor to SHIFT & RESET: Strategies for Addressing Serious Issues in a Connected Society by Brian Reich (2011, Wiley & Sons).

From 06/18/2012

Are you tired of hearing that 'content is king?'  Are you reluctant to share your best stuff online because you want people to hire you first?  Or are you simply too busy to create content and haven't found the right person, system, tool of app to manage it?  Well, you are in good company!  Content marketing is critical for your ongoing success in the internet space but equally important to let people know who you are, what your business provides, and why they should choose you over your competitors.  And of course, we will be discussing the role that social media plays in a comprehensive content marketing strategy.  Tune in at 4 pm EST for this amazing interview!

My special returning guest is Todd Schnick: marketer, blogger, radio show host, speaker, trainer, political strategist and distance runner.  Since 2003 Todd has started six companies including The Intrepid Group LLC, The High Velocity Organization and Dreamland Interactive, all marketing firms serving various markets and sectors.  He is a strong believer in the power of social media and why integration with your core message and business strategy is essential to success.

From 06/19/2012

Who better to talk about Clutch Consulting than Nathan Mitchell, founder of Clutch Consulting in Tulsa, OK.  He is an experienced business and leadership development coach, a published author, and a motivational speaker who has had the opportunity to work with companies and individuals across the globe.

Nathan enjoys helping new and existing business owners identify new and better ways of doing business to obtain a more efficient, more profitable company, which ultimately gives them the opportunity to design their life.  His specialties include Business Strategy and Planning, Marketing and Client Acquisition and Leadership Development.

Today we will be discussing major issues facing small business owners, how to manage and grow a business on a small budget, integrating online and offline strategies to attract more clients, and why social proof from satisfied customers will get you more business.  

Tune in at 4 pm EST or call in with your own questions to 866-404-6519 during the show!

From 06/20/2012

It's Wednesday and you know what that means?  Ken Herron and I take to the airwaves bringing the latest news and best practices to your social media and digital world.  

We start the show today with the results of Ken's online Twitter poll.  The question was:  What do you think about Microsoft's new Surface tablet?   We think you will find the results interesting and revealing!

We will also cover how mid-size companies may be at a distinct disadvantage in the social media space nestled between small nimble companies who can respond quickly and large corporations with deep pockets and lots of resources.  We will share the recommendations from the National Labor Relations Board concerning social media policies. And lastly, we will be discussing what Facebook considers spam and how you can avoid having your page shut down.

Tune in at 4 pm EST and always feel free to call in with your questions to 866-404-6519

From 6/21/2012

Tom Antion is legenday in the internet world; an internationally acclaimed expert in Internet Marketing for small business.  He is a full-time professional speaker who has been featured on major news media worldwide including the Canadian Broadcast Network, The Australian Broadcast Network, Associated Press, The Tokyo Today Show and hundreds of radio, television and print outlets across the United States.

Tom's "Three Prong Attack" on Internet marketing is extremely simple and easy to understand.  Tom is no "techie".  All he cares about is where to click to make money and he teaches his students the exact techniques he uses to earn $75,000 to $220,000 in a month from his home office.  These consistent high profit/low overhead Internet sales have made Tom an Internet Multi-Millionnaire.

Tom remains cutting edge on all the latest trends and techniques that anyone can apply - in a short period of time - and without technical skill.

Tune in today at 4 pm EST for this important interview.  Tom will be addressing why Panda Bears, Wild Penguins and any other Google animals are not dangerous to Tom. He pretty much laughs when there is a search engine update because of the way he builds and develops sites they never get touched by the wild animals dispatched by Google to take down poor quality sites.

Do you know the one thing that will never get you in trouble with Google?  Can you name the five (5) simple steps to be sure you'll get the best ranking you can get?  Are you willing to do a little work to get massive results?

Tom will be answering all these questions plus tell us why keyword research never gets old.

From 06/22/2012

Have you switched to the Cloud?  Are you confused about what it means?  Concerned about security?  Don't even know where to start asking questions?  Well my guest today is going to clear the fog surrounding Cloud Computing and give you all the information you need to make an informed decision and pick the right IT provider to help you.

Jay Parisi has operating his own small business IT practice in the Fairfield County area since 1988 and has seen many advancements in his field.  Jay holds numerous certifications and belongs to several industry organizations that promote education and development in the IT Provider field.  Jay’s philosophy is to “partner” with his clients on a strategic level to help them leverage technology to attain their long term business goals.

Be sure to listen live today at 4 pm EST and if you have specific questions, feel free to call in on 866-404-6519 to ask Jay directly or send a message online by using "Live Chat" right here on rockstarradionetwork.com

From 06/25/2012

One of my favorite people on the planet is Rick Frishman.  I have learned more from this generous, talented, and energetic man than the next ten put together.  He is a walking encyclopedia about the world of publshing and publicity and today he will be sharing some of his best secrets.  Whether you own your own business, are an aspiring entrepreneur with a vision and a passion to get your message out to the world, OR an experienced author, you will certainly benefit from listening to this interview.

Rick will also be inviting my listeners to attend a special first-time event July 12-14 in Stamford, CT.  He is partnering with Wendy Lipton-Dibner and together, Author's ATM promises to be a life-changing experience.  As a listener of the LinkedIn Lady Show, Rick will be offering a KILLER discount if you act right away.  If you have your own questions you would like to ask Rick, call in during the broadcast to 866-404-6519.

RICK FRISHMAN, the founder of Planned Television Arts, has been one of the leading book publicists in America for over 33 years. Working with many of the top book editors, literary agents and publishers in America, including Simon and Schuster, Random House, Wiley, Harper Collins, Pocket Books, Penguin Putnam, and Hyperion Books, he has worked with best-selling authors including Mitch Albom, Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Nelson DeMille, John Grisham, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Deshowitz, Arnold Palmer, and Harvey Mackay.

Rick is publisher at Morgan James Publishing in New York. In 2010 "MJ" published over 100 books. Morgan James only publishes non fiction books and looks for authors with a platform who believe in giving back. Morgan James gives a portion of every book sold to Habitat for Humanity. (http://www.morganjamespublishing.com) 

Rick has also appeared on hundreds of radio shows and more than a dozen TV shows nationwide including OPRAH and Bloomberg TV. He has also been featured in the New York Times, Wall Street Journal, Associated Press, Selling Power Magazine, New York Post and scores of publications.

He is the co-author of twelve books, including national best-sellers GUERRILLA PUBLICITY, NETWORKING MAGIC, WHERE'S YOU WOW, and "GUERRILLA MARKETING FOR WRITERS". His 12th book "SHOW ME ABOUT BOOK PUBLISHING" ( with Judith Briles & John Kremer) will be published in the Spring of 2011 

He is the co-host (with attorney Richard Solomon) of the radio show Taking Care of Business, which airs every Thursday from 2:00-3:00 pm on WCWP-Radio in Long Island, New York. (www.tcbradio.com) Rick has a B.F.A. in acting and directing and a B.S. from Ithaca College School of Communications and is a sought after lecturer on publishing and public relations and a member of PRSA and the National Speakers Association.

From 06/26/2012

Have you listened to La Bella Vita Show on Toginet Radio?  Well if you haven't, today you will have a chance to hear from host Dawn Catherine on The LinkedIn Lady Show.  A beautiful woman inside and out who will discuss the uniqueness of her cosmetic and skin care line as well as the book she is writing about the Italian lifestyle, family, food, wine, travel, decorating, fashion and beauty...sounds like everyone's dream!

Dawn Catherine is a true beauty and lifestyle sommelier, layering her seventeen years as a beauty and luxury lifestyle expert.  A world traveler whose suitcase rarely stays unpacked, she finds beauty in every destination traveled, but it is Italy, where her sould feels most at home.  A passion for all things Italian, its art, beauty, culture and wine.  A serial entrepreneur she has several businesses including La Bella Vita Cosmetico, bestowing a little taste of Italy and its beauty to her clientele through her luxury product lines.  La Bella Vita means "living a beautiful life" and Italians do so exquisitely.  She recently launched La Bella Vino, her own brand of Italian red and white wines and also impors Italian luxury goods.  Her latest venture as a beauty branding stylist and coach, she helps entrepreneurs find their signature look to best represent their company's 'brand.'

Tune in to this inspiring interview at 4 pm EST today!

From 06/27/2012

It's Wednesday so this must be the Ken Herron and Carol McManus hour.  And boy, do we have a show in store for you today!  First, big news from the Olympic committee concerning social media guidelines intended to muzzle athletes.  The problem with the ruling is that is has no teeth and clearly the writers don't get social media!

Next up we will be sharing a great social media strategy checklist for small business owners - courtesy of steetfightmag.com.  We've talked about this before but this simple, easy to understand and easy to execute list will surely help you navigate the turbulent waters of social media.

Somewhat shocking  is the news that what you pin on Pinterest MAY be subject to litigation. What's lawful - what's not? Tune in to hear our take on this new information (yet to be fully interpreted or tested).

And if that weren't enough, we'll move on to the hidden dangers of content curation (versus content creation), AND share the results from an AdAge Survey which may cause you to rethink your investment in facebook advertising.

Tune in live at 4 pm EST today and check in with us using Live Chat on this station or by calling 866-404-6519.

From 06/28/2012

If you want to know how to get everything done, ask a busy mom.  If you want to break into the modeling and talent business, ask someone who's been there.  If you want to know how to survive crisis and break through the other side, ask the person who has experienced personal trauma.  If you want to go to one source, then ask Natasha Duswalt.

Natasha Duswalt is the president and founder of Peak Models & Talent in Los Angeles and the creator of the Modeling Secrets Revealed System.  Natasha's strong sense for business, negotiating skills, industry relationships and reputation inspired her to open Peak Models & Talent.  Since 1997 Natasha has been booking models and talent for numerous projects in the field of modeling, including fit models for the fashion industry, print models, commercial print models, catalogs, runway, showroom, along with theatrical and commercial productions. Her client list includes Guess Jeans, Manhattan Beachwear, Intel, Nokia, Reebok, Disney, Cialis, Wells Fargo, Honda, Princess Cruises, Kmart, Target and more. 

In October 2006 she was diagnosed with Hodgkin's Lymphoma cancer.  With the diagnosis came a year of medical treatments, chemotherapy and the fear that comes with a life-threatening disease and know that you have three children under the age of 6.  But Natasha is a survivor and today, I'm pleased to say, has been cured.  Her current book, written with her children in mind is titled "Why Didn't Someone Tell Me This: 25 Life Lessons for Kids...and Grown Up Kids"

Today we will be discussing her life's journey as a model, a mom, a businesswoman, a survivor, and an all-around great lady who uses the internet, her blog and social media to express herself and let people know her.  Tune in at 4 pm EST for this inspiring and informative interview.

From 06/29/2012

Laurie Hurley is the Founder of The Social Networking Navigator and her mission is to make social media easy.  Boy, do she and I speak the same language!  Coming from twenty years of corporate experience in the fashio and hotel industries, Laurie understands the disciplines and mechanics of making businesses successful.  She was also the CEO of three home-based entrepreneurial businesses in teh educational industry and after using social media successfully herself, now teaches and coaches others.

You will hear entertaining, inspiring and funny stories about our experiences along our social media journeys.  The frustrations with facebook, the confusion with Google+, the chaos of Twitter and much much more!

Join us at 4 pm EST and be sure to call in with your questions to 866-404-6519 or click LiveChat on this website to join our virtual conversation.  If you want to follow us on Twitter, the show hashtag is #lilshow and my id is @linkedinlady. 

From 07/02/2012

Steve Olenski is back on the LinkedIn Lady Show to share his wisdom, wit and insights about social media.  Today we will be discussing how the trends for adults over the age of 65 are dramatically changing.  Over 53% use the Internet or email regularly and of those online, at least 70% access the internet every day.  

We'll also be discussing how and why Josh James of Domo Marketing is requiring all of his employees to use social media and how that experiment is paying off for his company.

If you missed Steve on a previous show, Steve Olenski is a 20+ year veteran of advertising, marketing and branding. He describes himself a guy who just likes to write, create, conceptualize, generate ideas, use social media and drink way too much coffee.

Join us today for another great show!  4 pm EST. 

From 07/03/2012

William Martin, best-selling historical fiction author returns to the LinkedIn Lady Show to talk about the upcoming release of The Lincoln Letters featuring everyone's favorite character, Peter Fallon.  Martin's other works include Back Bay, Cape Cod, City of Dreams, and The Lost Constitution.  

This show talks about Martin's approach to writing, research and publishing.  A life-long author, he will share his insights, his wit and wisdom. Plus you will learn how Bill incorporates facebook into his communication with friends, family and fans.  His mastery of writing influences his expression on facebook, but he never loses sight of the fact that his goal is to deepen relationships and connection with his fans.

From 07/04/2012

Ken Herron and I will cover the big five today and how each can be applied to your business starting immediately.  We will also discuss the pitfalls and downsides of each site and what you need to be aware of for maximum effectiveness.

If you want to learn more about LinkedIn, Facebook, Twitter, Pinterest, and Google+, then today's show is for you.  

Tune in at 4 pm EST to hear this broadcast.

From 07/05/2012

Peggy Anne Salz is the chief analyst and founder of MobileGroove (formerly MSearchGroove) where she shares her analysis and commentary on mobile search, mobile advertising, and social media.  Her report, "Mobile Search & Content Discovery," was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies.  Starting today, Peggy will be a regular guest on the first Thursday of every month bringing her expertise to the show as well as the European perspective.

Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. She is currently working on a mobile marketing thought leadership resource (scheduled for publication in 2012).

Peggy has established a successful career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on mobile industry news and developments, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, Mobile Media, New Media Age, and in the Agile Minds column in EContent magazine, among many more. Peggy is also the author of the Netsize Guide, an annual mobile industry almanac published by Netsize, a Gemalto company.

Graduating with honors from the University of Pittsburgh, Peggy earned a B.A. in Philosophy of Science, Political Science, and Economics. She is a Fulbright fellow and a member of the International Who’s Who of Professionals.

Our interview today focuses on new trends in mobile marketing and tips on how small businesses can get started. Peggy reveals a recent study showing that almost 43% of businesses are sitting on the sidelines of this exciting new technology simply because they don't know how to get started.  We will also discuss how social media and mobile marketing are being used in Europe and what US businesses should be doing to get in front of this audience.

From 7/06/2012

MARIA MIRANDA is the President/Creative Directors of Miranda Creative.  Maria is hands-on with all projects, assuring client satisfaction and creative quality that is reflective of the Miranda Creative brand. Maria has dual degrees in Marketing/Graphic Design from the University of Connecticut and has completed post-graduate programs in trademark/copyright law, interactive technologies and management. 
 
A veteran marketer, Maria is a thought-leader, author and speaker about new media, most recently appearing on a number of Connecticut-based television programs and in Las Vegas at the national convention of bar/nightclub owners.

Today we will be discussing the difference and the impact of long-term and short-term planning for social media along with an action list for businesses to put in place in order to have a strong 2013.  We will talk about the results of the latest Pew survey and three biggest social media snafus businesses can easily avoid.

Tune in at 4 pm today to hear this lively and informative interview.

From 07/09/2012

Enough with the economic talk already!  We are all weary of the bad news that the media relishes bringing to us every day.  And even while conditions are certainly far from stellar, there are companies and individuals thriving.  So what are they doing differently?  Is it the leadership?  The allocation of resources?  The ability to take risks?  Or just dumb luck?

My guest today is going to share some of the things he has learned from his clients and provide specific actionable tips to help you improve your business.  We will also talk about his amazing success in the use of Twitter and building a strong following on facebook - what does he do that we can all learn from?

Justin Sachs is the President & CEO of Justin Sachs Companies consisting of 8 organizations including his industry leading publishing company, Motivational Press, Inc. and his international speaking tour, The Ultimate Success Tour. Justin is the author of four books, three of which have become best sellers.
As one of the top leadership and peak performance speakers in the world, Justin’s authentic, powerful and inspirational presentations have become legendary. His message has changed thousands of lives around the globe. As the host of Motivational Minds Radio, Justin connects with the best of the best in spreading a message of hope and strength throughout the world.

Justin Sachs’ Coaching supports some of the most successful corporate executives and entrepreneurs in the world as he works with them to create breakthrough results in their organizations and throughout their lives.

Justin’s current projects include Ultimate Business Mastery, his signature event where he instructs entrepreneurs and small business leaders in taking their businesses to the next level through mastering their mindset for success and implementing specific action steps to enhance their marketing, sales, and media exposure. 

Justin Sachs is the Inspirational /motivational speaker and best-selling  author of the book entitled "Ultimate Business Mastery" along with many more best selling books.

Tune in at 4 pm EST today for this amazing interview! 

From 07/10/2012

Today is the day I get to talk 'turkey' with my listeners.  I continue to lose sleep when I see individuals and businesses make simple and avoidable mistakes which could be doing major long-term damage to their brand.  We already know the explosion of social networking over the last four years has definitely changed the way we expose our business to the public.  But what many are still struggling with is the ability of our clients, customers, fans, friends, followers, and connections to speak their mind publically in forums that have no boundaries and very few rules.

So what is the business professional to do?  I learned recently from a piece on animal planet that contrary to popular believe, Ostriches do NOT bury their head in the sand...rather they run away or attack by kicking (they can only kick forward).  I check this little factoid out on Wikipedia!  Herein lies the answer to my question...professionals cannot and should not bury their heads in the sand either.  And given the choice of fight or flight, let's take a lesson from the Ostrich. When protecting their young or their territory, they fight...we should do the same - but not with the intention of harm - rather with the intention of building bridges and good will with our current and future customers.

In reasearching for this show, I found dozens of articles on this topic with consistent agreement on the critical mistakes that so many businesses and individuals are making - all of which are costing millions of dollars in lost revenue.  Make sure you tune in to this timely show so that you can improve your social networking starting today!

Join us at 4 pm EST and please feel free to call in during the show to 866-404-6519 or by logging into the LiveChat option and sending me a text message.

From 07/11/2012

Ken Herron and I have been watching with interest and amusement, the latest announcements from (or about) Facebook and their plans for the future.  So let's see what peaks your interest the most?  Facebook is going to offer online banking. Facebook is considering introducing job search as a function for users and companies similar to LInkedIn. Facebook has admitted that their mobile advertising dollars are not going to grow in the near future. Teens are leaving Facebook in favor of Twitter (a total turnaround from a survey done only a year ago).

If that isn't enough to wet your whistle, then tune in to hear what small local businesses can learn about the viral exchange that has exploded between Old Spice and Taco Bell.  Is it relevant to you?  You bet it is.  We'll share our ideas on how local businesses can get together to create a fun and productive buzz in the community.

And the newest news today is that CNN has forged partnership with Facebook aimed at making Facebook the second screen for CNN election coverage.  Is this fair?  What affect will it have on the elections?  Does anyone really care?  And what can we as business owners learn from this strategy?

Today's show promises to bring fresh new information and probably trigger a few hot buttons along the way!  Tune in at 4 pm EST and certainly call us with your questions or comments 866-404-6519

From 07/12/2012

Ally Loprete is a very sought after speaker on a mission to aid young parents who are looking to quit their day jobs to bring one parent home as an alternative to expensive daycares.   Being able to afford the luxury of keeping one parent at home has become one of the most widely common goals in families across America today, yet most families don't see the possibility of surviving without that second income., Ally Loprete, owner and founder of OurMilkMoney.com and Radio Host of “This Little Parent Stayed Home” is an activist and motivator, and would be a great fit for your morning show. With a positive high energy and no BS approach, Ally has people ready to take action, laughing and feeling good from the moment she hits the air.  

With so many lost jobs and the economy in such a fragile state,  self-employment has become a growing trend among moms and dads, and the number of small businesses has tripled in the last 6 months.   A career in corporate America no longer represents financial stability the way becoming one’s own boss does. A leader in this revolution to support family owned businesses, Ally offers no brainer tutorials on how to embrace these changes in a positive way by realizing our potential as a parent professional. She is known for giving expert advice on how to earn a supplemental income while at the same time as running a household and giving priority to the kids. 

And, she's hilarious to boot.

Today we will be discussing balance between business and parenting; Ally's personal story, tips on being your own boss, and of course social media.  Ally is a ninja when it comes to using facebook and twitter. Her passion for connecting with people and spreading the message is infectious and you will learn specific techniques that she uses to grow her business and build her brand.

Tune in at 4 pm EST or call in with questions on 866-404-6519

From 07/13/2012

Today is a special ENCORE show from earlier this year.  The content has been discussed on many shows, but this is the one that ties everything together.  Tune in at 4 pm EST today.

Perhaps I've been making it sound too easy.  Perhaps you are trying and not getting results from social media.  Perhaps you have even given up.  Well don't!  Today's show is going to address those dirty little secrets about online marketing and social media which may be standing in your way of success.

I'll also be talking about humor and when and how it is appropriate to use as well as more great information on driving your LinkedIn, Facebook, Twitter and more presence online.

From 07/16/2012

Tara Alemany is the owner and founder of Aleweb Social Marketing, a consulting company that helps creative types (authors, speakers, performers, musicians and entrepreneurs) build a comprehensive online platform. She has more than 20 years of experience writing, training, and providing application support and process analysis to businesses. She uses these skills to educate technophobes and trendsetters alike, while helping her clients create the visibility they need for successful launches of new books, talks, music, performances and services. She was referred to recently by one colleague as “the librarian of internet services.” If Tara doesn’t already know the answer to your question, she knows how to find it! Tara is a blogger, author, speaker and consultant. In addition, she serves on the Board of Directors of a non-profit ministry, is Chaplain of her local Word Weavers chapter, and is also a martial artist, a short-term missionary, and Mom to 2 kids (one of each), ages 14 and 12. Today we will be discussing how Tara took her own pain points in growing her business as an entrepreneur and turned it into success, not just for herself, but for her clients.  She is the author of the fabulous ebook, "The Plan That Launched a Thousand Books" (a definite must read) and working on much more.  Tune in to learn how she approaches social media and digital marketing to grow her own business and the businesses of the people she serves.

From 07/17/2012

There is no question that every site has a different personality, demographic, and purpose.  Besides LinkedIn, Facebook, Twitter, Google+ and Pinterest there are hundreds of other sites to choose from - and while they may be smaller by comparison to the big six, they could easily be as or even more effective for you and your business.

So how do you decide which sites you should be using and how much time and effort you should invest before changing your strategy.  Social media and social networking is now an integral part of our lives, our business, and our marketing. The investment of time, money, and resources needs to pay off - but for it pay off, you must play by the rules.

Today's show will focus on these issues and more. Where do you need to be?  What should you be doing once you get there? And how will you know if you are successful or not?

Tune in to hear my suggestions or call in live with your questions on 866-404-6519 at 4 pm EST.

From 07/18/2012

I always look forward to Wednesday and my time on air with Ken Herron.  Together our goal is bring latest updates, controversial topics, and hidden jewels from the social media world to you so you can evaluate and take action.

Today we are discussing LinkedInLabs.  I'm betting you didn't even know it existed, yet there are amazing tools available to you that will make your LinkedIn experience and results so much more effective.  We will highlight SpeechIn, TextIn, Year in Review, InMaps, Connection Timeline, DropIn, Resume Builder and Signal.  

This is a show you don't want to miss.  One little trick, application or bit of information can make huge differences in your results.  Tune in at 4 pm EST today to The LinkedIn Lady Show.  If you have questions, call in to 866-404-6519 or log into the LiveChat and send us your written questions which we will answer on air.

From 07/19/2012

This is an ENCORE show worth bringing back for so many reasons.  While I am attending a conference and can't be with you live, I wanted to bring some of the best from the LinkedIn Lady Show - it you missed it the first time, enjoy it again - if you heard it before, I'll bet you will hear new things this time around!

Is it true that women and men start and run businesses differently?  What are the greatest barriers to women starting a business? What are some of the top things women should do when they start a business? These and other questions will be the topics of conversation today on The LinkedIn Lady Show.

My guest, Kathy McShane is the Managing Director of Ladies Who Launch in Connecticut. Among her many professional accomplishments, Kathy founded Kendrew Group, Ltd., an award-winning marketing and brand development agency that launched major campaigns for Visa, MasterCard, JP Morgan Chase and HBO, among many others.  Since taking ove LWL, she has tripled the membership size in Fairfield and New Haven Counties. LWL is an organization dedicated to turning women into successful entrepreneurs.  It provides support, training, financial and creative resources, and valuable connections to help women put their business ideas into action. 

You won't want to miss this valuable interview and learn Kathy's secrets to using social media and why women are so effective once they know what to do!

From 07/20/2012

Gillian Muessig is the founding president of SEOmoz, providers of the world's most popular Search Marketing applications. SEOmoz.org serves a community of more than 300,000 search marketers around the world; the SEOmoz blog is read by 50,000 SEOs each month.

Known as SEOmom throughout the industry, Gillian is a thought leader with her finger on the pulse of the future of the industry. She has provided keynotes and sessions for conferences in North and South America, Asia, Australia, Europe, Scandinavia and the UK.

In today's edition of the LinkedIn Lady Show we will discussing her recommendations on what business owners MUST focus on in order to be effective online.  We will also be talking about the latest trends, why SEO is so important and how social media integrates with everything you do online.  Don't miss this amazing interview with this wildly successful thought leader.

At least once a month, I try to do a show that is dedicated to questions that have come to me through email or raised from the audiences I speak to.  And do we ever have some goodies this week!

Entrepreneurs continue to struggle with site selection, time investment, and finding their right voice to engage the clients they want to do business with or establish referral relationships with.  Today we will be providing concrete steps that businesses in both the service and the product sectors can use immediately.

Please call in during this live show with your own questions to 866-404-6519 or log into the LiveChat and send me a message during the show.  4 pm EST - quality time with The LinkedIn Lady!

From 07/24/2012

So happy to welcome back Rick Limpert to The LinkedIn Lady Show. Rick is an Atlanta-based freelance writer and columnist.  He has covered sports, technology and events all over the world.  He's a Yahoo News and Sports Contributor, writes a daily tech piece for Examiner.com, and has been featured in Sports Illustrated and on Fox Sports Net.

Rick also hosts the popular "Wireless Wednesday" tech segment on 92.9 DAVE FM in Atlanta along with a weekly internet radio show and pocaset called "The Tech of Sports" on Netcast Studios.  

Today we will be discussing the upcoming Olympics in London and what role social media may play.  Will it make unknown athletes famous with our without prime-time interviews with NBC?  Has NBC gone over the top with pre-Olympic covereage and if so, what will the consequences be during the Olympics?

Will you be following your favorite athletes on twitter and facebook?  What would you like them to post?  Rick will also share an fascinating story about the #10 ranked Judo champion in the world who has had to use social media to raise funds so that he could compete and qualify because his sport is not recognized with the same frenzied enthusiasm as swimming or track and field.

This promises to be an exciting and likely controversial interview.  Would love for you to call in with your comments or questions on 866-404-6519 or send us a message through LiveChat (link on top tool bar of the rockstarradionetwork home page).  Tune in at 4 pm EST today! 

From 07/25/2012

What do Greek athlete Voula Papachristou and United Airlines have in common?  In a word - STUPIDITY!  We will discuss details on today's show but suffice it to say that inappropriate tweeting will get you expelled from the Olympic Games and another example of deplorable customer service will get you vilified on social media.

If that's not enough to whet your appetite, Ken Herron (@kenherron) and I (@linkedinlady) will be analyzing what when wrong in Chick-fil-A's recent attempt to manage a a public relations nightmare by creating a false profile on facebook - what were they thinking?

But there is some fun and good news to talk about, too.  We'll share a recent poll showing user satisfaction on Google+ is significantly higher than facebook and how twitter is going to help you retrieve your old tweets and why you should care.

Today's show promises to be a controversial and informative ride.  Come along with us and please, by all means, call in with your own comments or questions to 866-404-6519 to send us a message through the LiveChat on this network site. Ken and I also tweet during the show - the hashtag is #lilshow

From 07/26/2012

Fred is the Managing Director of the McClimans Group, an advisory firm which helps both established and emerging businesses and organizations uncover, understand and leverage shifting business, technology and consumer trends, with an eye towards creating new market and business opportunities. In addition to his work at firms such as Ernst & Young, Newbridge Networks (Alcatel) and Gartner, Fred is also a start-up veteran, including the global market intelligence firm Current Analysis, which he founded in 1997. 

So what fun are we up to today?  We are going to talk about politics and social media and what it means for you, your company and your online reputation.  Plus we will be discuss why crowds and communities represent the powerful new way to mobilize - but the caution flags that go alnog with that when the crowd becomes a mob!

Tune in at 4 pm EST to this exciting and controversial interview with one of the most influential and listened to voices in the digital space.  Call in with your questions to 866-404-6519 or send us a message through LiveChat. 

From 07/27/2012

Ric Dragon is the author of Social Marketology, a new book out from McGraw Hill. Ric is also a columnist on Twitter Marketing at Marketing Land, as well as a frequent contributor to Sparksheet and Social Media Monthly. He has been a featured speaker at SMX, Brands Conf, 140 Conf, Gravity Summit, Socialize Conf, and BlogWorld. He is also the co-founder and CEO of DragonSearch, a digital marketing agency. You can learn more at www.dragonsearchmarketing.com.

Ric believe that having a framework for processing your social media strategy will make all the difference in success and impact.  Today he will be talking about subjects including:

• Desired Outcomes
• Brand Personality/voice
• Micro-segments
• Community
• Influencers
• Action Plan

And if that isn't enough to whet your appetite, we will also talk about how you establish your brand voice, how to identify micro-segments and the role that Influencers play as defined by sites like Klout, Kred and Peer.

From 07/30/2012

The first weekend of the Olympics is over and there is no question that social media has played a major role in the coverage, the opinion sharing, the social influence and the general Olympic fever.  So what happened and what does it mean to us as business people?  

Today's show will take examples of what has happened in the last 72 hours and what we can learn from it in trying to manage our own social media impact for our businesses.

Please call in with your comments, frustrations, enthusiasm, and questions.  The number is 866-404-6519 or you can post a question in LiveChat right here on rockstarradionetwork.com

From 7/21/2012

Using social media as a place to put herself out there and express who she is, what she believes and how she can help people is only a part of what makes Maryann Ehmann so effective as an entrepreneur, coach, speaker and dream activator. She is committed to the belief that people can have what want out of life, in a moral, spiritual and loving way.  By helping people break through the barriers to their dreams and desires and leading them with powerful, even supernatural, strategies, Maryann transforms worriers into warriors, empowering them to not just eke by, but have the life of their dreams.

She is the author of "Have i Ever Told you, You're My Favorite! The Importance of Feeling Special", as well as a former prosecurint attorney, financial advisor, homeschooling mom and leader and Christian counselor and ministry leader for over 25 years.  Needless to say this amazingly talented and diverse woman, brings an extroardinary level of energy, commitment and passion to everything she does.

Today, in addition to discussing how she uses social media to give her a voice online, we will tal about worry, insecurities, self-perception, passion, bliss, and blind spots.  You will not want to miss this powerful interview which may help you find the break-through you've been looking for and give you the courage to share your message with the world.

Tune in at 4 pm EST or call in with your questions to 866-404-6519.  Messages also welcome on LiveChat.

From 08/01/2012

If it's Wednesday, it must be Ken Herron together with Carol McManus discussing the latest hot news off the social media wires.  No surprise that top of the list is how Twitter has transformed the Olympics and the Olympic experience for the IOC, the athletes, NBC, the sponsors, the fans in attendance, and the fans at home.  We'll talk about what's unfolding but also analyze what we can learn about how to use this powerful platform to transform YOUR business.

Then on to current Facebook statistics and the incredible jump in mobile use just since March of this year - should you care?  You bet!  Mobile devices are the secret weapon your marketing arsenal, but are you doing the things you need to do to take advantage of this technology - and is your website mobile-ready?

Want more?  If you are targeting the Millennial population for your business then perhaps Fancy is a name you should become familiar with.  Don't know what Fancy is?  Well - think Pinterest and then ask yourself...what else is out there?

And back to Twitter, we'll round out the show with the reasons your tweets are not being retweeted and what you can do to change that!

Join us live at 4 pm EST today and call us with your questions or comments to 866-404-6519.  You can also send us a text message through LiveChat (just log using the LiveChat link at the top of this page)