This week’s radio guest will be Shelly Gordon, Principal of G2 Communications.
By providing her clients with focused, straightforward, effective PR strategies and programs, Shelly Gordon, principal of G2 Communications, helps small to mid-sized companies maximize their public relations efforts and compete successfully with larger players.
With some two decades of experience in planning and executing public relations programs, Shelly has a sixth sense for zeroing in on the stories and news nuggets that get her clients the kind of media coverage that engages their targeted audiences. Shelly’s public relations philosophy centers on telling a company’s stories, i.e., the actions, events, values, motivators, and anecdotes that set a company apart and make it a living, breathing personality to its various publics. “I quickly size up a client’s PR assets and marketplace strengths and then dig in, finding those compelling stories that distinguish my clients,” explains Shelly. “I know what stories will pique the media’s interest and result in getting my clients positive exposure. I’ve gotten a reputation among my clients for being able to ‘pull rabbits out of hats’.”
For the past 20-plus years, Shelly has been spreading the word for a broad range of clients in numerous markets: legal, philanthropic, high tech, environmental and health care, including hospitals, outpatient facilities, physicians, veterinarians, medical device companies, and health insurers. Her penchant for story-telling, her innate ability to connect with the media, her dedication to clients, and her track record of success for her clients is a story in itself.
Shelly and her husband both work from home, in fact they bought a condo, 100 yards from the condo they live in, to use as their office. We'll be talking about what it's like working from home with your spouse and still have your marriage work. Other topics will be how Shelly ended up working from home, starting and growing a home business, PR and branding.
Tune in this Friday, August 27th at 8am Pacific/11am Eastern on Your Way To Work At Home. Click on the upper-right where it says Live On Air, Listen Live Here.
If you have any questions for Shelly, leave a comment here and I’ll ask them on the air.
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