Content Marketing Strategies with Ann Handley & Michelle McCullough

Download the show: Content Marketing Strategies with Ann Handley

If it isn't already, content should be a key part of your marketing plan.  We live in an internet information driven world, and you can either provide great content or let your competitors do it for you and beat you out of sale. 

But if content sounds like another thing to manage and you're overwhelmed just thinking about it, today's show is for you.  Tune in to Make It Happen Radio, where my guest, Ann Handley is going to be sharing top tips for keeping up with content in a way that fits in with YOUR talents and goals.

This show includes:

- How to stay on top of content so that it doesn't become it's own business

- How to schedule your content strategically

- How to make content part of your annual marketing plan

- How Social Media is part of your annual content/marketing plan

And Ann also will share some great tips for running a successful marketing, writing and speaking business.  We're all busy (she's one of the busiest!) so I'm looking forward to hearing her tips for how she does it all!

It's going to be a great show.

Ann is the Author of the Book, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business."

Here's more about Ann:

Ann Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up its 361,000 subscribers, making it the largest in its category. (Does that sound like marketing-speak? It's not; it's just true.)

She is a 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she's a writer who blogs at her personal blog, A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post.

Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

She lives near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

Social Media is constantly changing, which is why Michelle invests time and money every year into staying up to date on the latest strategies.  If you’re looking for a content rich (and not boring) speaker, book Michelle for your next business conference or event.

Learn more here:

To download past episodes of the show go:

To learn more about the host Michelle McCullough as a consultant and speaker go to:

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