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Unleash your Inner Strength and Inspire Your Outer Beauty.

My name is Asmait (pronounced "as-might") and it means “Legacy” in my Tigrigna native language. My internet radio show... "Inspire Inner Beauty", is about inspiring self-esteem and empowering women to unleash their inner beauty.

My story began with my grandfather’s vision five days before my birth, he was bedridden as the result of a massive stroke. He dreamt about me and told my grandmother that their daughter – referring to my mother who was pregnant with, me – would give birth to a girl and that this child should be named Asmait.

Naming my company after my grandfather’s chosen name Asmait, is a meaningful way to honor and preserve, the "legacy" that was bestowed upon me at birth. My ability to be where I am today and to accomplish my life achievement’s would not have been possible without the empowering support of many women in my life. 

As a result, I have made it my goal and passion, not only to create products that nurture and care for the outward physical appearance of women ,but through my radio show I want to encourage, inspire, support and empower the inner beauty of women around the world. This is important to me because I not only come from a continent where women face overwhelming challenges, but I see women everyday who are facing similar struggles with their self-esteem.

My company’s "Asmait Fragrance and Skin Care" mission is to unleash the boundless potential, passion, and dreams of every girl and every woman around the world through our exclusive product lines. An empowered woman ignites a sense of assurance that is driven by success, whereby no challenge is ever insurmountable.