The Top Financial Mistakes and How to Avoid Them with Hilary Hendershot

Your financials are an important part of business success.  By your profit and loss statement I can learn a lot about your business.

Since financial mismanagement is one of the top reasons businesses go under, I invited financial expert Hilary Hendershot to be on today's show!

Join us live right here are 3:00 PM Pacific, 4:00 PM Mountain time.  If you cant listen live, check back later and you can listen or download the replay at your convenience!

You won't want to miss this insightful interview!

Learn more about today's guest!

Hilary Hendershott, MBA, CFP® is the Founder & Chief Executive of Hilary Hendershott Financial, as well as the founder of Your Rich Retirement Academy and the Million Millionaires Campaign. Hilary is a TEDx speaker and a resident financial expert for DailyWorth’s Connect platform. She’s regularly featured in Forbes, the Wall Street Journal, Investopedia, NPR's Marketplace and Women 2.0. With nearly 30 television appearances so far, she’s the go-to expert in Silicon Valley for the NBC nightly news where they call her "The Investor's Voice of Reason.” Hilary is also an experienced wealth manager and financial coach. She has worked for nearly 15 years with affluent investors who want to preserve their wealth and make it grow. This year, Hilary has announced her campaign to empower one million women to become millionaires. Her passion is empowering women to take control of their money and happiness, and achieve their financial goals.

Michelle McCullough is a sought after High Performance speaker and the author of the book “The Make It Happen Blueprint” (Morgan James Publishing). Michelle is an motivational speaker that presents to corporations, associations and groups about productivity, peak performance and leadership.  To learn more about booking Michelle go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
The Key To The Gate with Guest EksAyn Anderson

EksAyn Anderson on Make It Happen Radio 3.30.15.001

It was great to have EksAyn on the show to share his expert advice on sales and getting past the gatekeeper. 

Download my interview with EksAyn here. (Direct download)

Listen on iTunes

While you’re there, leave a review! I always love to hear your feedback!

Get EksAyn’s Book The Key To The Gate on Amazon.

EksAyn Anderson, Author of The Key to the GateEksAyn is an author, sales and negotiation expert, and speaker. Recently featured on Forbes, EksAyn’s new book, The Key to the Gate: Principles and Techniques to Get Past Gatekeepers to the Decision Maker, has sold internationally.

EksAyn has been “in the trenches” of sales for years. He has successfully sold to large and complex organizations. He has taught sales and negotiation principles to numerous audiences. With his diverse sales background and education in psychology, he uses proven, specific psychological principles and tactics in his sales and negotiation and teaches these in a refreshing and interactive way.

 

Michelle has been called “The Melissa McCarthy of marketing” because she is both informational AND entertaining when she presents.  She’s a sought after marketing and social media speaker. To learn more about having Michelle at your upcoming event or conference go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Social Media Blueprint for Small Businesses

Ssocial-media-icons-download-erlen-websiteocial Media Blueprint for Small Businesses
Working SMARTER, not harder on your social media strategy!
4 Week Program with Michelle McCullough (Begins July 8th)

 

Michelle With HandsI’m excited to share with you:
MODULE 1: Deciding Where to Play Online
An in-depth look at the top 6: Google+, Facebook, Twitter, LinkedIn, Instagram, Pinterest
MODULE 2: 2/2/15/15
Creating a social media strategy without breaking the time bank
MODULE 3: Growing Your Social Media Following
20 strategies to increase your followers
MODULE 4: Supplementing Your Strategy
Using social media to get media opportunities, integrating a graphics campaign people will share, when to “pay to promote” & more!

You'll receive:
- Four live video & audio trainings, with question and answer sessions following each video. (You can join via video on a private Google+ Hangout or call into the conference line)
- Unlimited access to the videos.  Can't join us live? No problem! The sessions are recorded for you to watch at your convenience.
- Audio download files of the four live trainings for you to listen to on the go.
- Digital Copy of the Social Media Monthly Planner.
- Digital Copy of the Marketing Action List. A daily, weekly and monthly schedule for keeping up with social media.
- Private Google+ Community to ask your questions to Michelle and get feedback from the rest of the group.

register

 

LOADED WITH BONUSES (OVER $450 in value!)
- Book by July 3rd and get a Ticket to Elevation 2014 (Presented by Tiffany Peterson) on me! $197 Value
- Digital Copy of Michelle's Marketing Playbook - The last marketing planning tool you'll ever need. $97 Value
- Audio Downloads of Michelle's Marketing Mastery - A Four Disc Audio Training on the 5 keys to promoting your business brand or product. $97 Value
- Audio Download "The Google+ Marketing Blueprint" with Lindsey Petersen
- Audio Download "Facebook Marketing Tips in the Pay-to-Play Model" with Jesse Stay

register

 

"Michelle McCullough helped me DOUBLE my Twitter following within 30 days! Her proven strategies are a sure way to create a stronger social media presence, which is key in getting your message & marketing out to more people. I am grateful to have had her help!"
- Tiffany Peterson, CEO The Lighthouse Principles, www.elevation2014.com

"Michelle McCullough has an uncanny and quick ability to tune in to your message, and transform that into marketing strategies that get results. She's got a brilliant brain, a happy heart, and is a master at getting you into meaningful action. One Strategy Storm with Michelle will swirl up a host of new ideas, initiatives, and action steps that will forever change what's happening in your business. Amazing!"
 - Lisa Steadman, CEO Woohoo Media Group,  lisasteadman.com

Meet Michelle

Michelle McCullough

In addition to being a serial entrepreneur, Michelle is a sought after business strategist and speaker. She’s the show host for Make It Happen Radio and the creator of “Marketing Mastery” coaching program and self-study system for entrepreneurs.

With over 15 years of marketing experience, she’s worked in every aspect of the industry.  She’s worked at three advertising agencies, a television station, started her own newspaper, and ultimately created her own successful marketing consulting practice in operation for over six years.

Michelle believes you can grow a thriving business without sacrificing a meaningful personal life. The secret lies in planning and time management. Her book, “The Time Blueprint for Entrepreneurs” is an Amazon.com #1 Bestseller.

She’s been featured in numerous media outlets including entrepreneur.com, UVBQ’s 40 under 40 and is the Managing Director for Startup Princess an international organization for women entrepreneurs, where they have over 271,000 followers on twitter and have been featured by Forbes as one of the top 10 resources for women entrepreneurs. As a mother of two small children she knows there’s no time to mess around. It’s time to Make It Happen.

Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
How To Write Anything with Guest Laura Brown

My biggest regret in college is not having more fun. :) My second biggest regret is not taking more English and writing classes.  As a "grown up" I wish I had taken more business writing, more creative writing and more editing.  I write every day.

Though I'm not planning on going back to college any time soon, I'm grateful I found Laura Brown and her new book How To Write Anything - A Complete Guide. (P.S. Complete is an understatement.  You need to see this thing, It's thick and comprehensive.)

Join me on today's Make It Happen Radio, where I get to interview Dr. Brown on the importance of the written word and how we can overcome our shortcomings to write effectively, everything from a personal thank you note to a business press release.

Check out Laura's course on How To Overcome Writer's Block here.

Meet Laura
Laura Brown headshot cropped retouched mediumLaura Brown, PhD, has taught writing to just about everyone—from corporate executives to high school students.  Her expertise encompasses instructor-led training, individual coaching, classroom teaching, and e-learning development, as well as audio, video, and webinar training for businesses, non-profits, and educational institutions.  She has more than twenty-five years’ experience providing training and coaching on a variety of writing projects, with special expertise in designing customized writing training programs for organizations. She has partnered with Columbia University and General Electric to create a series of online business writing courses and has also worked with global companies helping executives from other countries transition to American business-communication conventions.

She has also taught composition and literature at Columbia University and business and technical writing at Iona College.  She lives in New York.

Congrats to Laura for making "How to Write Anything" a #1 Amazon Bestseller in Business Communication!

For more information please visit http://www.howtowriteanything.com, and follow the authors on Facebook and Twitter

 

Social Media is constantly changing, which is why Michelle invests time and money every year into staying up to date on the latest strategies.  If you’re looking for a content rich (and not boring) speaker, book Michelle for your next business conference or event.

Learn more here:  http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

 

 

Return to the Make It Happen Show Page
Link to Article
Comfort for The Troubled Heart

Download the show: Comfort for The Troubled Heart

Show host Michelle McCullough shares four strategies for dealing with the tragedies and trials in the world as well as within the walls of our own homes and hearts. Each of us struggle with our own challenges be it economical, physical, spiritual, emotional and in our relationships with others. This show is designed to bring hope in times of despair and to ensure that "the Darkness Never Overshadows the Light".

When Michelle is not “on the air” she’s on a stage somewhere sharing motivational presentations with actionable content. If you’re looking for a peak performance, leadership or motivational speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Holiday & Seasonal Marketing TIps

Download the show: Holiday & Seasonal Marketing Tips Whether you're planning for the big quarter four, holiday buying season OR planning for other holiday promotions throughout the year, you'll love this show! Host Michelle McCullough shares tips on seasonal messaging, how to appropriately tie in to promotions without looking desperate, and better yet, how to ensure the customers you DO get will be customers for LIFE with an awesome customer loyalty program.

Whether you're planning for the big quarter four, holiday buying season OR planning for other holiday promotions throughout the year, you'll love this show! Host Michelle McCullough shares tips on seasonal messaging, how to appropriately tie in to promotions without looking desperate, and better yet, how to ensure the customers you DO get will be customers for LIFE with an awesome customer loyalty program.

Michelle has been called “The Melissa McCarthy of marketing” because she is both informational AND entertaining when she presents.  She’s a sought after marketing and social media speaker. To learn more about having Michelle at your upcoming event or conference go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
How to Get Noticed by Local & National Media

 



Host Michelle McCullough shares through her experience 7 Tips for Getting Noticed by Local & National Media. She shares the 3 tools you need in your media tool kit, and how to approach the media so that you get the exposure you want without being annoying. She also shares the 4 C's of Catchy Pitches so you know what to say and how to say it.


Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Don't Miss Jackie Huba on Make It Happen Radio

Download the show here: Creating Your Own Monster Loyalty with Jackie Huba

How do you grow your business and keep your current customers? By focusing on your One Percenters, the small uber-loyal customers who love you and evangelize you to everyone they know. This is the strategy that Lady Gaga is using to be around for the next 25 years and one that works for small and large businesses alike.

Join us on Monday, March 31st at 4:00 PM MT/6:00 PM ET as the author of Monster Loyalty, Jackie Huba shares how YOU can use the same strategy celebrities use to grow your business.

More about Jackie:

Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought-after keynote speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.

http://jackiehuba.com

Follow Jackie on twitter

Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Why Possibility is a Make It Happen Practice + An interview with Ryan Grepper

Download the show: Possibility & An Interview with Ryan Grepper the Inventors Helper

Today's show is all about possibility.  How and why dreaming is an important part of peak performance and also how to turn those possibilities into reality.

Michelle will be interviewing a product visionary and inventor Ryan Grepper.

If you're looking for insights on how to bring your invention to fruition, check out Ryan's resources at InventorsBlueprint.com

Check out his own invention The Coolest coolestkickstarter.com

If you have a product or service you are ready to market, check out Michelle's Marketing Playbook: http://michelleontheair.com/marketingplaybook/

Bio: 

Ryan is part visionary, part mad scientist, and a passionate supporter of the DIY revolution. He’s the driving force behind The Coolest, and has been a full-time inventor and product developer since 2006, with multiple products successfully developed and licensed in several industries.

 He’s also committed to advocating for other inventors and helping them succeed. As Founder of Inventor’s Blueprint, an online video training program, Ryan helps inventors take their great ideas and turn them into products that sell.

 It’s Not All Work:

 Ryan loves nothing more than to get outdoors and play, because he’s originally from Helena, MT. In fact, whenever he’s not busy inventing cool things, he can usually be found on a mountain bike, a snowy slope, dangling from a hang glider—or getting tackled by his kids, who show no mercy.


When Michelle is not “on the air” she’s on a stage somewhere sharing motivational presentations with actionable content. If you’re looking for a peak performance, leadership or motivational speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Building A Thriving Coaching Business



With so many coaches going broke, I invited Coach Sean Smith to come on the air and share with us how to build a thriving practice. In this show he shares the 3 main reasons why coaches are broke and his 11 step marketing system to build your pipeline and your paychecks.


Michelle has been called “The Melissa McCarthy of marketing” because she is both informational AND entertaining when she presents.  She’s a sought after marketing and social media speaker. To learn more about having Michelle at your upcoming event or conference go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Financial Intelligence + Entrepreneurial Growth with Alexis Neely



The entrepreneurial landscape is changing. With the change in our economic climate, technology advances and competition it's important to have an "Eyes Wide Open" stance when it comes to your business and even your personal finances. Attorney and business strategist Alexis Neely shares how to be ahead of the small business game so you can increase your profits. Host Michelle McCullough also shares how to get permission you crave to fulfill your dreams.

Michelle McCullough is a sought after High Performance speaker and the author of the book “The Make It Happen Blueprint” (Morgan James Publishing). Michelle is an motivational speaker that presents to corporations, associations and groups about productivity, peak performance and leadership.  To learn more about booking Michelle go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Building a Bankable Brand with Lisa Steadman + Marketing Campaigns + A Secret Success Tip



In this PACKED show, Host Michelle McCullough shares a piece of the Marketing Playbook on Campaign Planning. Learn key tips for having social media work for you and some pitfalls to avoid. Next, guest Lisa Steadman shares juicy advice on how to build a bankable brand! Lisa shares how branding is about building three things: credibility, visibility, and bankability. In the final segment, Michelle shares this week's Make It Happy tip: Get more sleep! Learn the statistics behind greater sleep and productivity.

Social Media is constantly changing, which is why Michelle invests time and money every year into staying up to date on the latest strategies.  If you’re looking for a content rich (and not boring) speaker, book Michelle for your next business conference or event.

Learn more here:  http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle


Return to the Make It Happen Show Page
Link to Article
Is Google+ Marketing on Your 2014 Plan - Tune into Make It Happen Radio Today

Download the show: The Google+ Marketing Blueprint with Lindsey Petersen of Mom It Forward

As a Social Media and Marketing Strategist, it's shameful that I didn't start really playing in Google+ until this year.  Now that I'm there, though, I'm SOLD.

Are you ready to step up your game and play in Google+? I've got the show for you.  Join me today at 4:00 PM Mountain Time/6:00 PM Eastern for a special guest.

Lindsey Miller Petersen is the Social Media and Community Manager at Mom It Forward, a blogger network and social media agency. Her favorite hobbies involve anything fine arts and hands-on related. She also loves fun in any form–namely concerts, festivals, parties, and anything where people are gathered together for a common purpose. After her time in Brigham Young University’s fine arts program, studying Art Education, she worked in the fine arts industry for five years and then transitioned into the social media industry for JetBlue Airways for four years, then on to her position at Mom It Forward. She grew up in Orlando, Florida, moved to Chesapeake, Virginia, and eventually landed in Utah where she met and married a local. She now lives in Utah with her husband and 4 kids.

Also, join me for Tracey Christensen, who will be sharing all the good they are doing through the Now I Can organization.  Check them out, donate, and mark your calendars for their Charity race in the spring! 

Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Savvy Business Tips with Vrunda Dave' + Make It Happy

 

If you missed this show LIVE, you can download it here

I have always believed that you can grow a thriving business without sacrificing a meaningful personal life. Join Host Michelle McCullough and guest Vrunda Dave as they discuss some of the mistakes entrepreneurs make and also some secrets of Savvy business people and startups.

Also, catch a new segment on Make It Happen Radio called: Make It Happy! Learn two simple ideas that you can use everyday that will increase your happiness level - despite your challenges.

Meet our guest VRUNDA DAVE
Vrunda is an entrepreneur, consultant, mother of two boys AND publisher of Savvy Business Women Magazine.  She has a doctorate degree in writing & english and a passion for marketing and business.  The two meld well for her as she shares her advice and wisdom for doing business the smart way. 


Are you ready to take your team to the next level? Michelle is a sought after motivational speaker with a content rich and actionable presentation.  To book her for your next conference to speak for your team or organization go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle



Dr. Vrunda Davé went from being a happy homemaker to an unemployed single mom literally overnight. She made the decision to turn tragedy into opportunity and step into a bigger vision. With a Ph.D. in English & Writing and a passion for business and marketing, Vrunda founded Soul Entrepreneurs Media and is the Publisher of Women Entrepreneurs Magazine. - See more at: http://www.vrundadave.com/about/#sthash.TTmMynee.dpuf
Dr. Vrunda Davé went from being a happy homemaker to an unemployed single mom literally overnight. She made the decision to turn tragedy into opportunity and step into a bigger vision. With a Ph.D. in English & Writing and a passion for business and marketing, Vrunda founded Soul Entrepreneurs Media and is the Publisher of Women Entrepreneurs Magazine. - See more at: http://www.vrundadave.com/about/#sthash.TTmMynee.dpuf
Dr. Vrunda Davé went from being a happy homemaker to an unemployed single mom literally overnight. She made the decision to turn tragedy into opportunity and step into a bigger vision. With a Ph.D. in English & Writing and a passion for business and marketing, Vrunda founded Soul Entrepreneurs Media and is the Publisher of Women Entrepreneurs Magazine. - See more at: http://www.vrundadave.com/about/#sthash.TTmMynee.dpuf
Return to the Make It Happen Show Page
Link to Article
Transcription of Make It Happen Radio Show with Peter Shankman on PR, Marketing & Why NICE Companies Finish First

Do you prefer to LISTEN to our shows or do a quick skim?  For those who are interested in reading a transcription, I’m trying it out today.  Transcription service by rev.com

Click if you’d like to download and listen the show. Original air date: March 25, 2013

Download the Make It Happen Toolkit! Get 3 Tools that will help you acheive your goals.

Michelle: Today on the show, we have expert Peter Shankman who is the founder of Help A Reporter Out, also known as HARO. He was one of the first people that I ever followed on Twitter when I signed up in the fall of 2008. HARO is the largest free resource repository for journalists in the world. He is also the founder and CEO of the Geek Factory, a 15-year-old marketing, branding and PR company that’s based in New York City with clients worldwide. His PR and social media clients have included American Express, Sprint, The U.S. Department of Defense, the Royal Bank of Canada, Snapple, Walt Disney World, Discovery Networks and so many more. He is also the author of Can We Do That? which has been named as one of the six must read PR books by PR channel, a book I’ve also read and highly recommend for PR especially for entrepreneurs who are looking to make a big splash and find creative ways to do that.

His next book, Customer Service: New Rules for a Social Media World, are all about really making sure that you are putting the right things out there and helping you really make connections with your clients. He has a new book coming out on April 2 that we’ll be talking about on the show today in a little bit that I’m looking forward to reading when it comes out on April 2 called Nice Companies Finish First: Why Cutthroat Management is Over, and Collaboration is In. I’m looking forward to talking to him about that as well. He’s a frequent speaker and has presented at such venues as Southwest, BlogWorld, The Public Relations Society of America and so many others. I was lucky enough to see him here in Salt Lake City where he spoke at the Social Media Club for Salt Lake City just a few weeks ago, and was a great experience.
Peter’s just as real as he is online as he is in person, and that’s one of the reasons why I was drawn to him to have him be on the show. So, Peter, welcome.
Peter:        Thank you. It’s great to be here.
Michelle:    I’m so excited to have you. Thank you so much for being with us. I’m sure we’ll talk about a number of conversations today but one of the things I want to talk about first is public relations in terms of the things you’ve seen change over the last few years and how you feel like even small businesses can make a mark using public relations, and simple things they can do today to kind of get started in that area if it’s not a source of strength for them.
Peter:    Yes, I mean no. The funny thing about PR and this is what kills me. The concept of PR from like PR firms and the way it’s described hasn’t changed in 50 years, when sadly everything else in the world has. The problem with that of course, is that you wind up a little bit behind the times. I have the belief that PR no longer stands for public relations. PR stands for personal recommendation and the basis behind that is that 50 years ago you communicated with the world, if you were a company you communicated with the world by taking out ads, you know the Mad Men era, by getting articles in the newspaper. When you did that, these people would believe what you were posting, because that’s the only way they knew how. We’ve moved today into the world of personal recommendations.
Peter Shankman & Michelle McCulloughEveryone’s connected, everyone can upload any experience they have, positive and negative, immediately. I can give you tons of examples of how those experiences when shared with your own network actually drive new customers and revenue to the company. It’s not so much a ‘Hey, let me tell you awesome how everything is about us,’ but rather, ‘Hey, let me do something cool for you and I’ll let you tell everyone how awesome we are.’
Michelle:    Right, and I love that. I think that’s a great definition for PR. My educational background is in PR, though I’m a college dropout, but when I was looking trying to decide I’m I going to do marketing, or advertising, or PR, PR was the only one that didn’t make me take accounting class, so I went for that. I loved it and thought it was great, and one of the things I tell my clients right now or even like I’m speaking at an entrepreneur event I’ll ask the question, how many of you would love a whole bunch of free public relations for your business. Every hand goes up, like everybody wants media, everyone wants to be on the cover of a magazine or featured on a top blog, but I also feel like with the social media age we all have the opportunity to be the media ourselves, and put out blog posts, and put out good content, newsworthy stories in a way that’s not sales-y than we have ever really had the opportunity before. Do you agree with that principle, and what are something that people can do with their own media outlets to make sure that they are getting that personal recommendation flowing in a way that they can even control and kind of manage?
Peter:    The key thing is to understand that if you are a business, if you are a customer-facing business whatever you do good or bad, is going to be talked about. It’s as simple as, go on and look on Twitter for tweets about an airline, any airline in the past hour. What you wind up seeing is all these people who are either complaining about how the flight was late. Every once in a while you get a good one that says, “Hey, my flight was on time,” or “Hey, I got upgraded. This is awesome.” The problem is, is that the majority of them are, “Hey, this airline sucks,” “Hey, I’m three hours late,” “Hey, they bumped me off the flight.”
People always talking about you, and what I think a lot of companies don’t realize is that they have the power to determine whether the people talking about them are talking positively or negatively. If they just look at that from a customer service point of view, they find that half their marketing doesn’t even need to be done. Before they go out and they spend $500,000 on a media budget, or they hire a $10,000-a-month PR firm they need to understand that there are tons of ways to get free publicity, things like Help A Reporter Out, obviously, and they’ve felt that that media will always need you and you can always get in the press. Again, a lot of what PR is coming down to now is the fact that you do small little things for your customers. Look, we are a society that expects to be treated like crap. Let’s just get that out there right now.
We go to McDonald’s, we order a diet Coke, you expect them to give us a regular Coke because you know what? At six bucks an hour, what do they care? We go to a dry cleaner’s, because they say our stuff’s going to be ready at Thursday 10am it’s not ready until Friday at 1pm. We expect, in this society, to be treated like crap. Treat your customers one level above crap. It doesn’t even have to be good. It doesn’t even have to be good. Just one level above crap and they’ll be amazed by it. Treat them well. Do something fun! Go out of their way, go out of way … a perfect example is you know a Holiday Inn you expect maybe my room will be available because I made a reservation, maybe they won’t have cancelled it. Imagine if you walked in and they say, “Welcome, Mr. so and so. Here’s a hot towel. You must have been traveling for a long time. Here’s a hot towel to make you feel better.” There service has calmed us. [Inaudible 0:10:33]. What would it cost them to keep a bunch of hot towels there, to give you one, and let you wash your wash as you’re checking in. you’d be amazed by that.
I was at Ritz Carlton in Dubai about a month ago and I come back to my room after a full day of meetings, I’m exhausted, and I see a note on my bathroom counter. “Mr. Shankman, we saw you left your toothpaste out on the counter, and we noticed that you were running low. I’ve taken the liberty to go to the store and replace your tube with a new bottle of Crest. No charge because we know you have a busy schedule.” I was floored by that. It cost them what? 39 cents? Well, 500 likes later, because of course, I took a photo of it, 500 likes later, 56 shares I find out from the PR team that they can trace back two reservations they got that day from that photo. Reservations at the Ritz Carlton are not cheap. You are looking at they probably made 2,500, three grand, 4,000, 5,000 off a 39-cent tube of toothpaste. Let’s face it.
If the PR you are doing, and the marketing you are doing doesn’t tie back to revenue, you are doing it wrong.
Michelle:    Totally, and so many people that are out there and spinning their wheels, and clients that are calling me wanting marketing help, and I’m like what are you doing right now and they are like, “I spend lots of time on Facebook,” and I love that we have at our finger tips like now more than ever. When I was in college we didn’t have the internet. We were talking about all sorts of traditional media and so now we have lots of things that we can do that are free and inexpensive but they do take your time. I agree with you that that litmus test for marketing success really has to be, and PR success isn’t making you money. Are you using your customer service to really help you turn clients into raving fans, and really it’s got to be about more than just the things that you are doing and the results you are getting.
We are going to take a break. We’ve got Peter Shankman with us, and when we get back from the break we are going to be talking more about public relations, and we’ll also be talking about his new book coming out. Stay with us. We’ll be right back in about two minutes.
[Commercial Break 0:12:31]
Michelle:    Welcome back to Make It Happen Radio. This is Michelle McCullough. We have on our show today public relations expert Peter Shankman, and we are having a great conversation about all things public relations and customer service. In this segment I want to talk specifically about businesses and how you can really make a big splash in public relations and get other companies to do the promotion for you. I’ve read Peter’s book, “Can We Do That?”, which is all about outrageous PR stunts that work. I know that a lot of small businesses think, “I don’t know what to do. I don’t know how to reach out to the media and some of them do it wrong, and some of them pester the media”. My question for you is what would you suggest for any businesses, large or small, in order to really make some outrageous stunts so that other people are interested in finding the newsworthy things about your business.
Peter:    First off, a stunt for the sake of a stunt is pointless. If you are doing a stunt to say, “Hey, we are doing this to create fun.” It’s kind of pointless. You want to have a stunt that has legs. You want to do a stunt that actually benefits people. You want to do a stunt that gets people talking. It’s one thing to do something, you know, The Red Bull flight from space is an example. Obviously that’s not something that most small businesses can afford, but not only was it this incredible world record-setting jump, and as a sky diver I love that. It also provided content that Red Bull can use for the next, like, 50 years. They could post anything about that. They could show it to commercials what they are doing constantly plus it allowed a lot of people to really learn about space and learn about how aerodynamics work and they taught a lot of kids the stuff that’s being used in classrooms now.
They did a stunt that had many, many legs, and that’s really what you want to do. You want to be able to create something that has tons and tons of legs. The first rule for doing any kind of stunt: figure out who your audience is, and figure out what they like. The biggest problem I see is that companies do things that really don’t … they say, “This sounds cool,” but they really don’t ask, “Does this affect? Does this help their audience? Is this something the audience wants to see?” Figure out what your audience likes, what they think is great and how you can use that stuff to grow your audience.
Finally the recommendation in terms of a stunt maybe that, focus not on building a bigger audience but focus on the audience you have. If you focus on the audience you have that will build your audience by default because if you are able to focus on the audience you have and make the people who like you already, if you reward them for liking you they are going to tell other people. The biggest problem I see with people on Facebook and Twitter and things like that is … “Hey, the next 25 people that sign up, we’ll reach 1,000 followers. We’ll give the 1,000th follower a prize.” Well, what about the other 999 that you had? You are basically just dissing them entirely. Always focus on your audience.
Michelle:    I think that’s great advice and I also think that’s great marketing and business advice as well. It’s not just about the target market and the people that you want to attract but really think about your current customer profile because in a lot of cases those might be very different ad who you are actually attracting might be different than who you think that you want to attract, and being true and honest. Honestly my favorite thing in the whole wide world is walking into a place that knows who I am even if they don’t know my name. Like the gas station on the corner that I go to they are always like, “Hey, how are doing?” like they remember me because I was there two days ago.
Peter:    Yes.
Michelle:    Little simple things like that I think make the biggest difference but then in some of these PR stunts and the things that you can do in terms of events, or promotions, or things like that is just a matter of like you said, appreciation can go a long way. Customer appreciation is done classily and with an edge. It’s not just about the customer appreciation, and calling it something flat but doing something big that says, “Hey, listen. We appreciate your business. We know that you have a lot of choices. We know that there’s a lot of competitors but we know that you picked us and we really appreciate it.” Because I think that the gratitude in that sense goes a long way like a thank you, a simple thank you means a lot because nobody does it any more.
Peter:    Question I’ve getting. Goes back to what I said in the first part. You don’t have to be awesome. You just have to be one percent ahead of everyone else.
Michelle:    Right and I love what you said about when you travelled you always have a bunch of note cards because it’s not just about the big things you do it can also be about the little things, the customers you thank, the people that you reach out to. Just little tiny things like you talked about the hotel, and I remember going to the hotel once and checking in, and they were like, “How are you doing?” I said, “Great. Today’s my birthday. I’m travelling on business.” I went out to dinner and came back, and there was a bouquet of balloons. They didn’t need to do that but it was just one little thing that made me feel noticed, and appreciated and now I always stay at the Marriot. There’s no question, hands down.
Peter:    Yes, I mean the same thing. A perfect example, I do a lot of work for NASA. They sent me a flight suit for my baby, my upcoming kid. I’m like how awesome is that? They actually reached out. I’m a huge NASA fan anyway. Start with hotels. They’ve reached out. Basically if you are giving loyalty to a company they greatest thing you can do as a company is to say, “Thanks,” and to say, “Hey, you know what? Here’s something extra special for you because we know you have a lot of choices,” and you are right. It is about saying thank you and as I start but United Airlines is an example. I fly million miles a year on United. That’s a lot of miles. One of their global hosts, the people that deal with the high frequent travelers like me saw that I mentioned to them I was flying to London or something. I mentioned to one of them at the airport, “Yes, my parents are going to London next week. They looked up my parents and when they got on the plane, they said, “Hey, we know that your son is a frequent flyer. We want to thank you for using United as well. We hope you have a great flight.” My parent were over the moon with that.
Michelle:    Simple, little things that go a long way and you know what? That’s just kind of stuff that also spreads. I got a call after I made a purchase from GO Daddy who I don’t super love but then they called and gave me a personal phone call and I was like that’s top notch.
Peter:    Yes, no question about it.
Michelle:    Just little simple things like that can go a long way and I went on and talked about it and then I was doing PR for them by saying, “Hey, that’s great customer service,” and that’s how they are getting more traction and more things in that department. On the same subject of public relations here I also want to talk about when you were talking at the Social Media Club you also talked about using video and integrating video in the things that you do. Can you talk a little bit about how a company can simply put out some videos that will help them with press and marketing?
Peter:    Yes, I think the key thing about using video is that video is a great way to share everything. People love to watch videos. We all have the ability watch on any device now and creating fun little videos. They don’t have to be anything big. They don’t even have huge production values. Go out and buy a $150 Go Pro camera attached to the side of your truck as you delivering and show your route. Something as simple as that can be fun. You never know where you are going to get awesome video. I carry Go Pros with me everywhere I go. You never know what’s going to be the next thing that you want to see. Every sky dive I do, I take video of it, I post it online. People like that stuff and it really does help to grow your brand.
I know of a food truck in Philly that actually keeps the Go Pro live to record reactions of people when they try new food. If there’s something they’ve just made, and if it’s really good they post that, and they have this collection of what they … I forget the term they use but collection of like the best happy faces from people trying something they really, really like. Something like that. It’s really simple to do really easy, and it’s not expensive at all and the processing video has gone down tremendously. You upload a video on YouTube or Vimeo they’ll automatically stabilize it for you without any work. It really is an easy way to do it. You never know what’s going to blow up.
I created a video a couple years ago after I did an Iron Man. I created a video about a conversation between someone training for an Iron Man and someone not for an Iron Man and how the person not training just could not imagine ever doing that, what’s the hell’s wrong with you and all this. It was really funny, posted it online for some friends. Two days later I look and it has over 40,000 viewers because Lance Armstrong found it and tweeted it. The thing has over 1.3 million views, added bonus I’ve made like I think four grand in revenue from YouTube’s ad sales. Video is a very, very easy way to get your message out there, and it’s interactive and people like to see it.
Michelle:    Right and we talked about as we did in the first segment about how companies have these opportunities and they really want all this press but they really can control it and do it themselves. You have your own TV channel on YouTube, and companies Aura Brush and other things that have just decided to take that into their own hands and just by being proactive in their public relations and their promotions has helped them expand their brand. Now everyone’s promoting those crazy toothbrush commercials. Blame Tech and their videos. Video can really be an easy way to ease into the market place in terms of getting yourself out there and it’s something that you can control and that’s I also think one of the great benefits of social media and technology that we have today is you can control those things.
Peter:    No doubt.
Michelle:    Okay, I think we are going to head to break here in just a couple of minutes but before we do that I want to ask you one other question about what are some of the things that you see people do online that just make you cringe that if you could go like on a 12-city tour you would just please, please stop doing that.
Peter:    Unless the place you are checking into on Foursquare has celebrities, is on fire or is in space there’s no need to connect to Twitter and Facebook about it.
Michelle:    Okay.
Peter:    That’s number one. Chances are we probably don’t care that you are having a salad for lunch and when you post anything on any social channel ask yourself, are you posting it to hear yourself talk or are you posting it because it’s beneficial for your audience. If it’s the later do it, if it’s the former ask yourself if you really want to and finally don’t post drunk. Nothing good ever comes of that.
Michelle:    Put your phone away, right. I think those are great advice and I think that you kind of touch on here a little bit of where the personal brand and the corporate brand intersect, and how you are your brand and everything that you do even if you have a personal Twitter account, or a personal Facebook account and how all those things intersect.
So, we are going to go to a break in just a minute and before we do, just for those of you who would like to connect with Peter, he has a great website called shankman.com. If you have never participated in HARO, Help a Reporter Out, I recommend that you sign up for those alerts so that you can figure out how to be an expert and sign up for some of the things. Like, there are journalists out there looking for people to answer their questions, and that’s one of the things I love about HARO. We haven’t really been able to jump into that yet specifically, but HARO is a great place to start to get your feet wet. That’s how I got on entrepreneur.com and Forbes. People that were looking for answers from experts that I was able to answer those things and it got me some great publicity and exposure that way.
Also like we mentioned Peter’s book is coming out on April 4. It’s awesome. You can pre-order it right now on amazon.com and you can just search for Peter Shankman or also such for Nice Companies Finish First.
When we get back from the break we are going to talk a little bit more about social media with Peter Shankman. Stay with us.
[Commercial Break 0:27:27]
Michelle:    Welcome back. We are in the second half of Make It Happen radio. I am Michelle McCullough. Again, if you have ways that you’d like to reach out, if you are having insights or things that you’d love to share. We’d love to have you tweet with us. You can use the hash tag #MichelleRadio. Also, of course I’m sure that you know that you can get Peter Shankman on Twitter. He’s @PeterShankman so you reach out to him and share any insights or things that give him credit for that as well.
We’ve been talking a little bit about social media, and about self-promotion. I love Peter’s definition for self promotion, which is self-promotion is getting other people to want to do the promotion for you. That’s what we’ve been talking about today whether you are using traditional media channels or if you are using social media that can also be key but also in the subject of social media where personal brands and corporate brands intersect I’d love to get your insights on some things that you think people could be doing, and opportunities that they are not taking advantage of in social media that more people should.
Peter:    Sure. First off, one quick correction. Good self-promotion is getting people to want to do your promotion for you. Bad self-promotion is going out there and saying, “Hey, I’m awesome.” The story I always hewn a guy’s at a bar if goes up to a girl sitting at the bar and says, “You don’t know me but I’m awesome.” The girl’s probably going to throw a drink in his face and go back to talking her friend but if you are sitting there just on his iPad playing Angry Birds or whatever and her friend whom she’s known for 30 years goes up to her and says, “Oh my god. Michelle, that’s Peter Shankman. You should totally go talk to him.” Then that’s good self-promotion.
Michelle:    Excellent.
Peter:    Again, it comes down from knowing your audience and doing great things that make other people want to talk about you. In terms of social, it comes down to some of the same thing. You want to be able to share what you are doing that helps people do their jobs better. Once a month I post on Facebook and Twitter. I just did it yesterday. “Hey, what are you working on? How can I help?” simple question and then I spent the next two hours responding to anyone who asks. I’ll give them ideas, I’ll brainstorm with them, whatever but the concept of self-promotion, “Hey, look at my website. I’m doing this great thin. Look at this.” That’s not so great. You want to be able to give people stuff on social that they could use, that benefits them, that helps them that they want to share.
Michelle:    I also like your concept on social media that it’s not just about promoting all of the things that you are doing that the concept of needing to be a finder and being a new source yourself and find things that are worth sharing, so that people come to you as a new source not just for things about you and your business but also as they see you as either an expert in the industry or someone who is on top of things, and that it’s not just about promoting you all the time but really being a person who collects the good information, and then shares it.
Peter:    I’ll give you a good example. Just this morning NASA sent off a video. They did a time lapse from the International Space Station. They post on Vimeo this morning. I posted on Facebook. I’m like, “Time lapse from space. It’s really amazing.” I posted it about an hour ago 32 shares already. Those 32 people who thought my content was good enough that they wanted to share it. That’s really the best PR you can get. I posted something that other people are willing to share with their audience because they believe in it. That’s the best compliment you can get.
Michelle:    Right and I think with social media now more than ever before we can also do better evaluation about the things that people are interested in because we can track shares, we can track retweets, we can track likes. You can also pattern things, and say, “They liked this. I want to find more of these things,” and “They didn’t like this so that wasn’t as very well received.” You can customize information that you find and that you share based of off the interest that other people are showing you based of what you post.
Peter:    No question about it.
Michelle:    We talked a little bit about HARO and it’s something that you created five years ago, six years ago.
Peter:    HARO started … I launched as a Facebook group in 2007, moved over to the web in 2008.
Michelle:    Right. I think I was pretty new in those days. I reached out to you for advertising on those emails and at the time they were like 400 bucks or something and I’m sure now they are like billions or something.
Peter:    The HARO ads are a little more expensive now, yes.
Michelle:    Yes but they’ve also changed and grown, and you know that you’ve kind of changed, and grown a little bit, and you had sold HARO. What’s next for Peter Shankman and what things are you opening yourself up for, for the future.
Peter:    Like I said I talked about this earlier. I really believe that the future of PR and the future of marketing really comes down to these experiences. I believe that experience is the new current scene, and so from that I’m in the process of starting a new agency that is going to help companies big and small learn how to create these moments that are shareable, that people want to share, that allow them to grow and increase their revenue.
Michelle:    I love that. I think that’s sounds very exacting. Talk a little bit about your book that’s coming out. It’s a lot more about companies in general and collaboration. What was the big inspiration for the book and how did it come about for you?
Peter:     The concept of Nice Companies Finish First is really a simple belief. I did a lot of research into these companies. I always companies that are nice to me that I like, that do nice things for me I want to do more business with them. It basically can to a lot conclusion, “Hey, if you have this business that’s treating me nicely obviously I want to go back to it. I’m giving them my money. I wonder if they are making more money.” The more research I did, the more I found that companies that were nice, that there were these nine rules of nice whether it’s good stewardship, or treating their environment well, or treating their customers well, their employees well, or giving their employees the freedom to do nice things. Whatever it is they are actually making more money and so as I started researching these companies and talking more we found this out, and that was the impetus of the books and it’s out on April 2.
I’m really excited for it. I think it’s going to be a spectacular help to people, and some of the reviews we are getting I’m just looking because they sent me the book yesterday. I’m having the first copy in my hand.
Michelle:    Awesome.
Peter:    The book list, it’s an excellent thought provoking book for a new generation of leaders. I mean you can’t get better than that. I’m really happy to see this.
Michelle:    Awesome and I think that leadership is key and this is a great principle. Following on the same conversation that we’ve been talking about in terms of customer service and the little that you can do, even the one percent better that you can do to separate yourself from the competition that makes you look like you care more and that it’s not just about the money for your company, and then the money ultimately follows for that.
Peter:    That’s the thing. Everything that I’ve done has really been along the lines of how can I help you. Well, HARO was started because I wanted to help some friends who were reporters and [inaudible 0:37:40] resources and from there it just totally grew up.
Michelle:    I love it. For those of you who are close to New York and a huge fan of Peter he has offered ten people free tickets to his book launch party, which will be on April 4. If you are close to New York send an email to peter@shankman.com and the first ten people that do that will get on the guest list for that absolutely fabulous event. I wish I was going to be there. If I could come that would be so awesome but that’s available for those of you who are close to round about and nearby. If you are not, of course again, you can get the book on Amazon and before we go to the break I do want to ask the other questions about … this is along the same subject with a little bit of a stretch for it but I know you are good for it and thinking on the fly.
I wanted you to talk a little bit about people who are interested in writing books, and suggestions you would have about coming up with concepts and really writing a book that will people will read, because one of the things that I like about your book is that I can tell that it’s something that you are passionate about and you’ve done a lot of research about. It’s not just putting a book out for book’s sake. What good advice do you have for aspiring authors?
Peter:    Best advice I can give you, write about what you are passionate. Write about what you love. Let the passion of what you love shine through in the writing. Amazon allows you to self-publish now almost for free and I think [inaudible 0:39:02] will make tons of money from it but it really has to be about your writing because you want to share something with the world not just because you want to make money. Very few book authors make money but it is a great way to get your name out there. It’s a great way to get credibility for speaking gigs and things like that. I’m a big believer in the power of just writing what you like to write because you find it interesting. Even if you write hundreds of books and you never sell one, writing is one of the most cathartic things in the world.
Michelle:    Totally. I also love that you write in lots of outlets that you have like a blog, and you have Twitter, and Facebook, and other social media as well. You are kind of turning a lot of content. What are some of the things that you do? I know that it’s easy for you because writing is your focus, and it can be easy for other companies. How do you keep up on the constant churn of content and how do you make it look so easy? How do you do it?
Peter:    Thank you. I don’t know how easy it is but I do know that one of the first things, one of the things I do more than anything else I get up ridiculously early morning, and I’m a huge believe in getting up early, and I get up early, go to the gym, whatever. Then when I come back I’m still up early enough that my phone hasn’t started ringing yet. My email hasn’t started coming in yet so I’m able to browse like the top ten websites out there and find out what’s going on in the news, fashion, sports, entertainment, business and those give me ideas all throughout the day.
I could review my Twitter stream from all my friends in Europe and Asia who’ve been up posting all day and you start off the day with this information and I truly believe information is power. The more you can get it the better. I really focus early on the morning on getting that information first thing, and then figuring out what I want to do with it, how I’m going to use it. One of my blog posts just comes from experiences I have on a regular basis. My most recent post talks about how Verizon blew a huge with me because they wanted to charge $20.40 a megabyte for data roaming in Dubai, and they come out and say, “Hey, okay, we’ll charge your 300 bucks for flat rate or whatever,” I’d have totally would have done it but $20.40 a megabyte, screw that. Just when I landed in Dubai I went to a local store, bought a Chrome, bought a SIM card done, and they probably blew a lot of money there.
Had I gone with Verizon it would have cost me something like $31,000 for a week. You’ve got to be kidding me. I talk about these are how companies need to evolve.
Michelle:    Excellent and I love hearing about other people and their success expert tips, and things that they are doing to manage things. It’s funny because almost everyone says, “I get up early. I do other things and I get stuff done before sun starts streaming, and things start to happen.” Do you have any other success tips that you would recommend for people in terms of time management or growth that help you make it happen in your life?
Peter:    Again, getting up early rocks. I do try to shut off my phone and my devices when I go to bed. Bed time is for bed. I’m a bigger believer in working out. You can’t work out. You can live your little life. What do the Greeks say? You can’t focus on others until you focus on yourself. I’m a big believer in trying to keep my self healthy. Does not work as well as I like to. When I live in the greatest pizza town in the world, no, not so much but I try and I think at the end of the day you are really creating your own environment that works for you and the last thing is I’m a big believer. Someone asked me if I could wish … the things I’d wish for most is let my daughter not worry about what other people think of her. Let her worry about what she thinks of herself.
Michelle:    I love that. We’ll be back with Peter Shankman right after the break.
[Commercial Break 0:42:36]
Michelle:    Welcome back to Make It Happen Radio. I am excited as we move into this last segment of the show. Time always goes by so quickly especially when there’s such great information and content for us to share. Peter I want to ask you. We talked before the break. We were talking a little bit about the things that matters most to you, and the success tips, and how your frame has changed a little bit as you have a new little one on the way. What are some of the things you want to say about that in terms of … or the things that you would do differently or change as you move into the future with the future with this new chapter in life?
Peter:    Good question. I spent a lot of my time, and I guess to some extent I still do as much as I try not to do. I spent a lot of the time like I said worrying about what other people think of me and I’ve wasted so many freaking hours worrying about what people who I have never met, who I’m never going to meet. They something online and “My god. I’m so upset. I can’t believe they said that. How can they think that?” You know these people don’t know me. They have no idea who I am and you have to learn to let it go, and I think one of the best piece of advice I could give is just if you don’t have haters you are not doing enough to change the status quo. You want to have haters. It’s great to have haters.
Haters means that you are making a difference, that you are making a change that you are doing something that people notice and when HARO was sold haters came out of the woodwork. “You know, Peter just fell into this and now he’s making money and what kind of crap is that?” You know what? I changed the way publicity is done and journalism is done in this country, and I own that. I have helped a ton of people with it and I’m really cool about that.
I think that you have to learn that the haters just don’t matter, but never dismiss them. Listen to their arguments. If they are stupid, dismiss them. If they have a point, and it’s something you might want to change, go for it. But I think that the ability to be able to see what people are thinking about you in real time is actually a benefit but don’t read too much into it. There are people out there who are assholes, they are always going to be assholes. Ignore them and just live your life.
Michelle:    Right. I think that’s awesome. I think that fear can really be a huge … be like really take people into paralysis and some people don’t things because they are afraid of what people say, and then some people stop doing them because people do say those things. I think as one of the hardest parts about entrepreneurship, and in business, and sometimes that can be super lonely in terms of all the people who, you know, you feel like you have the support system and then something falls out of the woodwork but I think that’s one reason I love being rooted and why? What’s your purpose? What’s your goal? Times have evolved and change. HARO’s great and it doesn’t mean that you can’t open yourself up for something new and I think that we all have to be willing and hopefully celebrate that that can happen for all of us that times evolve, that we evolve, that we change, that we grow, and hopefully we are learning that as a business too.
That we are evolving, that we are changing, that we are growing, and that the things that worked ten years ago aren’t going to work today and the things that worked today may not work in even ten months. It’s just a matter of keeping up and staying up with that. Are there things that you’ve done that you would recommend to aspiring entrepreneurs in terms of keeping up with the industry without getting held back by the industry?
Peter:    You are always going to have people that you admire. Listen to those people, see what they have to say. Try to get five minutes with them but on the flipside you are always going to have a lot of people that tell you no and a lot of the reason they are telling you no is because they are scared to try it themselves. “How can you possibly do this if I can’t do this?” Don’t listen to them. Do what you do. If you have a belief that something you are doing is work, do it. I have seen so many ideas die not because they are bad ideas but because the person who had the idea was told by one other people that it will never work and they listened to them.
Everyone tells you to have a backup plan for when you fail. My advice is have a backup plan for when you succeed. Know what happens when that thing you do does take off are you going to be ready to take it to the next level? Never walk away from your idea just because one person says it’s a bad idea.
Michelle:    Totally and I also like the principle that I heard from Brenda Brushard that says, “Never let your small business make you small minded.” I think that in this space, especially in this space of PR that we have to get outside of thinking, “Well, a company isn’t going to want to do anything with me because I’m just a new business or I’m a small business,” and sometimes they love those newbie stories, those new things coming on and not making assumptions. I think that in the business world it’s really easy to make assumptions like they won’t cover that or they won’t be interested or they are not going to like this even before we put stuff out there and really, we all have the ability to broadcast and there are a lot of things out. See what sticks.
You talk about that to in your book about doing things that stick that people will remember, that people will want to be part of again but then also that leads to another question and a good conversation to have is I think that consistency is really key in the public relations game, and being consistent in your efforts. Do you have any recommendations for people who have tried some things, this worked, this didn’t? What are some other ways to stay consistent in terms of your public relations and marketing efforts?
Peter:    Keep trying different things. The number key is listening to what your heart is. If you do something and your audience like it do more things like that. It sounds incredibly basic but some of the people don’t do it. You want to be able to do things that your audience. Again, having an audience is a privilege. It’s not a right. It’s just like wearing spandex. Wearing spandex isn’t a privilege for most people … it’s a privilege for most people not a right. There are very few people who have a right to wear spandex in this country and having a company is the same thing. Understanding your audience. Having an audience is a privilege, and you want to be able to give the audience what they want, and they’ll tell you, and if they like what you are doing give them more.
Michelle:    Awesome. Do you have any other tips as we close out our show today? We have just about five minute left. What are some other things that you could recommend like if you could go in and say, “Hey, listen? These are the things that you should really be doing. These are the things that you shouldn’t.” Are there things that we haven’t talked about that come to mind in that category?
Peter:    Be transparent as humanly possible. People like transparency. They like to purchase from companies that they believe are honest and open. Be relevant to your audience like I mentioned. Be brief. We have a very short attention span. We live in a world of short attention span theater now. We have 2.7 seconds to reach our audience, uh, squirrel, you know. We want to be able to utilize that briefness to make it work for us, and then finally do things that make your audience want to remember you. Say hi on a regular basis, talk to them, things like that.
Michelle:    Do you feel like there are magic numbers in terms of how many times you should a day on Twitter if you are a person or a business or how many times you should post on Facebook or is it more about the organic conversation of making sure that you have something to say before you do it.
Peter:    Regular audience dear god they’ll tell you how you want to … how they want to get their information and they’ll tell you if you are giving it them … if you are giving them too many. Sometimes if I post too much I see my follower numbers go down. Okay, that’s too much.
Michelle:    Okay, also in the social media conversation. Is there a social media outlet that you think is underused that people should utilize more because they have their favorites, or do you have a favorite social media outlet in terms of building your brand?

Michelle has been called “The Melissa McCarthy of marketing” because she is both informational AND entertaining when she presents.  She’s a sought after marketing and social media speaker. To learn more about having Michelle at your upcoming event or conference go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Facebook Marketing with Jesse Stay

Download the show: Facebook Marketing Tips with Jesse Stay

Register for Jesse's Upcoming webinar on Facebook ads: http://bit.ly/JesseFBAds

Meet today's guest: Jesse Stay

Jesse Stay started as a software developer, programming computers since he was 10 years old. An entrepreneur at heart, he discovered a desire to grow audiences and customers for the apps he built, but lacked the skills to do so. His only option was to go out and hire an expensive marketer, SEO, or social media professional to help with app growth. He decided this needed to change, and applied his software skills to a proven program for cultivating and growing large audiences that convert. Jesse went on to write 6 books, helped design some of the top apps on Facebook through his specialty of "social design", and has consulted for multi-national organizations and companies to help them improve their marketing and social media strategies. Through one of his specialties, Facebook ads, Jesse has grown Facebook Pages in the millions for multiple organizations and individuals using a few simple techniques in Facebook marketing strategy. In his books, blogs, webinars, and coaching, Jesse teaches his audiences that anyone can be a marketer. He has since been recognized as one of the top 10 developers to follow on Twitter, and top 20 entrepreneurs to follow on Twitter by Mashable and Entrepreneur magazine.

You can follow Jesse at facebook.com/stay, twitter.com/jesse, or on Google+ at plus.google.com/+jessestay

Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

o download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Today's Show: Writing Your Bestseller In A Weekend with Alicia Dunams

Download the show: Writing Your Bestseller In a Weekend with Alicia Dunams

With the release of my first book on Amazon people keep asking me "How did you write a book?" My answer is always "Alicia Dunams Bestseller In A Weekend event".

I'm excited to Alicia on the show today to talk about how easy it is to take your knowledge and turn it into an Amazon bestseller.

Join us today at 3:00 PM PT/6:00 PM ET. Tune in live (click the yellow play button at the top of the page at show time!)

Alicia Dunams

Alicia Dunams helps CEOs, business owners, and service professionals attract clients, establish industry expertise, and build profits by making them bestselling authors. Her clients have appeared on national media outlets such as 20/20, CNN, and on the cover of The New York Times – all because they leveraged their published books. On average, her clients add an additional 5 figures to their bottom line each year because they have added “published author” to their resume. This income is a result of paid keynotes, sold-out seminars, increased web traffic, and higher consulting fees. Besides helping people write books, she helps them become Amazon.com bestsellers by utilizing social networking and Internet marketing techniques, as featured in her eBook, How to Become a Bestselling Author on Amazon.com.
With her signature Bestseller in a Weekend program, Alicia reveals a 5- step process that helps business owners go from idea to author in 2 days or less. www.BestsellerInAWeekend.com

Alicia is also a published self-help authorseminar producer, and the founder of a teleseminar listing service and email newsletter, See You On The Call.

Alicia is a graduate of the University of California, Los Angeles.

www.aliciadunams.com

Michelle McCullough is a sought after High Performance speaker and the author of the book “The Make It Happen Blueprint” (Morgan James Publishing). Michelle is an motivational speaker that presents to corporations, associations and groups about productivity, peak performance and leadership.  To learn more about booking Michelle go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Reach Your Tower - With Guest Kyle Johnson

Download the show: Overcoming Adversity - Reach Your Tower with Kyle Johnson

Goals and Dreams are what makes life tolerable.

Kyle Johnson considers himself to be a 'Tragic Optimist'. In that he doesn't feel that being a Blind Optimist always allows you to grow to the full potential. The way he sees it; life is difficult, within that difficulty awaits a success. Seeing the hardship for what it is and not being blind to it, entitles you to growth. It conveys that you can do hard things. Obtaining your Dreams are hard. Reminding yourself that you've succeeded in difficulty allows that Dream to become more obtainable, and gives you HOPE that it will happen.

I can't wait for you to hear Kyle's story.  The first time I heard it I cried, and I have been a better person since. 

Join us today as we talk to Kyle Johnson LIVE in a show were calling "Reach Your Tower".  What does success look like to you, and what do you do when you're derailed on your path.

Tune in from this page (by hitting the yellow play button at the top of the page) at 4:00 PM MT/6:00 PM ET.

Follow Kyle:

On TWITTER https://twitter.com/inspirekyle


On Facebook: https://www.facebook.com/pages/Kyle-Johnson-International/167797009943517




And online:

www.KyleJohnsonInternational.com

If you send an email requesting his eBook via his homepage or by admin@KyleJohnson.com, you'll get his eBook FREE

When Michelle is not “on the air” she’s on a stage somewhere sharing motivational presentations with actionable content. If you’re looking for a peak performance, leadership or motivational speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast 

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Giving Life to Your Book with Linda Sivertsen

Download the show: Share Your Story & Birth Your Book with Guest Linda Sivertsen

Do you have a book you are ready to birth?  Today's show is for you! Join us at 4:00 PM MT/6:00 PM ET (On THIS PAGE) to listen LIVE.

Linda Sivertsen, the ever classy Book Mama, will be my guest on Make It Happen Radio today.

We're going to talk about:

- How to get started in writing your book.

- How to find and nurture you're writing "voice".

- Self Publishing vs. Getting Published.

- How to create routines for book writing success.

Linda is the best of the best.  She's an author herself and she's also helped other amazing authors bring life to their book ideas and the message. 

If you're ready to get your message out in bigger ways, look no further than this show!

I'm in love with her first person bio:

LINDA SIVERTSEN

linda 150x150 Your Big Beautiful Book PlanI’m a book proposal doctor, author whisperer, agent connector, idea-fairy, and huge-hearted cheerleader of creativity for writers of all genres — and every gold-plated publishing dream. In addition to authoring & co-authoring eight books — including Closer Than You Think (April 2012, Conari Press), Generation Green (Simon & Schuster), Lives Charmed (HCI), and the NY Times bestseller Harmonic Wealth (Hyperion) — I help aspiring authors land 6- and 7-figure book deals at my writing retreats in Carmel-by-the-Sea.

I’m living my creative writing fantasy-life. I want to help you claim yours.

Find me online at BookMama.com (because delivering book babies is easier than the human kind!) and on Twitter at @lindasivertsen.

Want more of Linda's (and my other great pal Danielle LaPorte) knowledge on taking your message into book publishing?  You NEED Your Big Beautiful Book Plan.  It's a full digital experience that helps you put together the proposal that you need to shop big publishers.  I have it.  I love it.  It's AWESOME.  Learn more about Your Big Beautiful Book Plan Here.

Are you ready to take your team to the next level? Michelle is a sought after motivational speaker with a content rich and actionable presentation.  To book her for your next conference to speak for your team or organization go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about 

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Building A Thriving Coaching Business with Sean Smith

Download the show: Thriving as a Full Time Coach with Sean Smith

Click here to get Sean's Free Coaching Consultation Guide - the 9 questions that will help you turn 80% or more of your conversations into paying clients!

The professional coaching industry is exploding because people understand that having a life or business coach is the absolute best way to maximize their success.  And there are thousands of men & women stepping forward to become those coaches.  However, most of them never realize their dreams of creating a lucrative, fulfilling, and sustainable business for a number of different reasons, all of which can be avoided by following the right plan.  Master Results Coach Sean Smith will illuminate that plan on the show.

Today on Make It Happen Radio, I'm excited to chat with Sean Smith.  He's going to be sharing with us how coaches can build profitable businesses.

On this show you'll learn:

- Why some coaches are broke.

- What you can do to build a profitable coaching practice.

- How to market yourself and build your pipeline

I love that Sean is real and authentic, as you can see by his bio below, he's left his ego at the door and he's ready to share what YOU need to know to build a strong business as a coach.

Sean Smith is a father & husband first, speaker/coach/seminar leader second.  He has an amazing wife of 14 years and two incredible kids he can’t say ‘no’ to. 

Sean is a slowly recovering perfectionist, a world class procrastinator, and is currently involved in a on-going, vicious battle with his inbox.  He is 100% flawed, cracked and troubled with all the same internal blocks and challenges that make us sacredly unique and beautiful as humans.  But Sean is completely obsessed with figuring out this game of life, how the mind works, why we hold ourselves back, and teaching anyone who will listen what he learns along the way. 

At the age of 13, he was almost killed by his next-door neighbor, which taught him that none of us, no matter what our circumstances, is promised our next breath.  He vowed to himself to live a life of greatness, never settling for mediocrity.  However, despite that promise, he still struggled for the next 20 years.  Until he learned about the power of the unconscious mind…

Sean is now a Certified Master Results Coach and founder of CoachesUpdate.com where he helps new life & business coaches gain confidence and clarity as they launch their message into the world.

Find Sean Online: www.CoachesUpdate.com

On Facebook: www.facebook.com/FullTimeCoach

Michelle McCullough is a sought after High Performance speaker and the author of the book “The Make It Happen Blueprint” (Morgan James Publishing). Michelle is an motivational speaker that presents to corporations, associations and groups about productivity, peak performance and leadership.  To learn more about booking Michelle go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Content Marketing Strategies with Ann Handley & Michelle McCullough

Download the show: Content Marketing Strategies with Ann Handley

If it isn't already, content should be a key part of your marketing plan.  We live in an internet information driven world, and you can either provide great content or let your competitors do it for you and beat you out of sale. 

But if content sounds like another thing to manage and you're overwhelmed just thinking about it, today's show is for you.  Tune in to Make It Happen Radio, where my guest, Ann Handley is going to be sharing top tips for keeping up with content in a way that fits in with YOUR talents and goals.

This show includes:

- How to stay on top of content so that it doesn't become it's own business

- How to schedule your content strategically

- How to make content part of your annual marketing plan

- How Social Media is part of your annual content/marketing plan

And Ann also will share some great tips for running a successful marketing, writing and speaking business.  We're all busy (she's one of the busiest!) so I'm looking forward to hearing her tips for how she does it all!

It's going to be a great show.

Ann is the Author of the Book, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business."

Here's more about Ann:

Ann Handley is the Chief Content Officer of MarketingProfs, a rich and trusted resource that helps businesses market their products and services smarter and better. Entrepreneurs, small-business owners and marketers in the world's largest corporations make up its 361,000 subscribers, making it the largest in its category. (Does that sound like marketing-speak? It's not; it's just true.)

She is a 12-year veteran of creating and managing digital content to build relationships for organizations and individuals. Also, she's a writer who blogs at her personal blog, A n n a r c h y, as well as American Express OPEN Forum, Mashable, and The Huffington Post.

Previously, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary.

She lives near Boston in a slightly creaky, comfortable house with 2 kids, 4 dogs, good coffee in the kitchen, decent wine in the cellar, a stack of New Yorkers by the bed, and an occasional field mouse in the laundry room.

Social Media is constantly changing, which is why Michelle invests time and money every year into staying up to date on the latest strategies.  If you’re looking for a content rich (and not boring) speaker, book Michelle for your next business conference or event.

Learn more here:  http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle



Return to the Make It Happen Show Page
Link to Article
Getting the Media & Your Clients to Notice You with PR & Marketing Expert Peter Shankman

Download the show: Press, Media & Marketing with PR Expert Peter Shankman

Every company in the world wants more press attention.  That's why I invited Public Relations and Marketing expert, Peter Shankman on Make It Happen Radio. 

Peter shared amazing tips:

- How to be a company that will get the media's attention

- How to do just a little more for your customers that goes a LONG way

- How to show up in Social Media so that you don't annoy potential customers

- How to make a big splash in marketing that gets the media attention

....and so much more.

This was a really content rich show.  Download the show "Press, Media & Marketing with Peter Shankman".

More about Peter Shankman:

Peter's newest book "Nice Companies Finish First" releases on April 2nd, 2013.

PR Week Magazine has described Peter as “redefining the art of networking”, and Investor’s Business Daily has called him “crazy, but effective”. Peter Shankman is a spectacular example of what happens when you merge the power of pure creativity with  Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure, and make it work to your advantage.

An author, entrepreneur, speaker, and worldwide connector, Peter is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week. HARO’s tagline, “Everyone is an Expert at Something”, proves over and over again to be true, as thousands of new members join at helpareporter.com each week. In June of 2010, less than two years after Peter started HARO in his apartment, it was acquired by Vocus, Inc. Peter is now Vice President and Small Business Evangelist for Vocus, working out of New York City.

 

Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

 

 

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about 

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle



 

Return to the Make It Happen Show Page
Link to Article
Today's Show: The Power of Starting Something Stupid with Bestselling Author Richie Norton

Download the show: The Power of Starting Something Stupid with Richie & Natalie Norton

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid?The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way).

Join bestselling author, Richie Norton and me on Make It Happen Radio as we discuss how YOU, too can start something stupid and thrive.

In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid. Learn how to crush fear, make dreams happen and live without regret by starting your own stupid ideas. Richie shows you how stupid is the New Smart—the common denominator for success, creativity, and innovation in business and life.

RICHIE NORTON is the author of the #1 Amazon Bestseller The Power of Starting Something Stupid as well as the popular blog, Start Stuff. Pacific Business News recognized Richie as one of the top Forty Under 40 "best and brightest young businessmen" in Hawaii. He is an entrepreneur, a sought-after speaker, and an international business development consultant. Richie is happily married to Natalie, and they have four sons.

Follow Richie:

On twitter: http://www.twitter.com/richienorton

On facebook: https://www.facebook.com/PowerOfStartingSomethingStupid

Online: www.richienorton.com  Take Richie's 76 day Challenge here: http://richienorton.com/76daychallenge/

NATALIE NORTON Not only is Natalie Norton dedicated to living what she calls a “purpose driven life,” but she’s committed to inspiring others to do the same. Natalie speaks to audiences around the world on the subject of purpose and peak performance. In 2011, she founded the Breathe Intensive, “a business and lifestyle rework for moms who also happen to be entrepreneurs,” and her authentic, full-of-life writing and photography are consistently featured in local, national and international publications. Her first full length title is The Power of Starting Something Stupid, co-authored with her husband, Richie. Natalie is most fulfilled by her work as wife and mother of four boys.

Follow Natalie:

On twitter: http://www.twitter.com/natalienorton

On Facebook: https://www.facebook.com/pages/Natalie-Norton-Photography/144063065615149?ref=ts&fref=ts

Online: www.natalienortonblog.com

You'll get the why and you'll get the tools so you can Make It Happen!

Hear you soon!

Michelle


Michelle has been called “The Melissa McCarthy of marketing” because she is both informational AND entertaining when she presents.  She’s a sought after marketing and social media speaker. To learn more about having Michelle at your upcoming event or conference go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Grow Your Sales, Your Confidence & Your Paychecks

Download the show: Grow Your Sales, Your Confidence & Your Paychecks - With Tiffany Peterson

When I bring up the term “sales”, does it scare you?

Do you want to be good at sales but fear sounding salesy?

Do you want to more confidence around the sales conversation?

Do you want to make more money this year?

Then this show is for YOU!

 

Download the show through this link.

Meet Tiffany Peterson

Tiffany Walke Peterson has an impressive and detailed repertoire of experience in the personal and professional developmentMichelle & Tiffany industry. Tiffany is a seasoned success trainer, speaker, coach, and facilitator helping individuals and organizations alike  in creating stellar results and lasting change in their professional, financial, and personal lives.

Before founding her own company, Tiffany worked with and for many popular authors and groups, both selling and teaching the content for Franklin Covey, The 7 Habits of Highly Effective People, Jack Canfield, The Success Principles, and The Chicken Soup for the Soul series, and Robert Kiyosaki, of the world famous Rich Dad, Poor Dad series. The opportunity to be mentored and trained by some of the world’s best authors, teachers, and content has significantly influenced her own successful results and the results she helps others to achieve today.

Tiffany’s career began and successfully grew in the sales and marketing side of the professional and personal development industry. Tiffany serviced many Fortune 500 accounts in her career, including FedEx, Delta Airlines, and Siemens while working closely with C level executives. Tiffany received many promotions in her corporate life experience, managing multiple sales teams and projects, with a responsibility for sales budgets that ranged from $7.5 million to $40 million in annual sales revenue. Due to her record breaking sales achievements, she was sought after to train and mentor her proven sales style, process, and techniques to other sales associates, of which ultimately led her career and her passion for training, speaking, and coaching to evolve into what is now her own business. Tiffany has successfully trained and coached hundreds of sales people, with an average of 30% increase in sales revenue due to her proven methods.

Tiffany is the Founder and President of The Lighthouse Principles, Inc, a training and development firm offering proven methods and strategies to align individuals and organizations in creating success with their own goals, results, and purpose.

 

When Michelle is not “on the air” she’s on a stage somewhere sharing motivational presentations with actionable content. If you’re looking for a peak performance, leadership or motivational speaker, go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle



Return to the Make It Happen Show Page
Link to Article
Social Media: When To Do It Yourself & When To Hire An Expert

Download the show: DIY Social Media vs. When to Hire It Out with Laurie Hurley

Last week on Make It Happen Radio, I shared the Social Media Business Blueprint.  If you missed it, you can download the replay and listen to it at your convenience. 

With social media, there's always SO much to do!  So this week I'm bringing in The Social Networking Navigator to help us figure out when to do it yourself and when to hire an expert.

Listen in on this page Monday at 3:00 PM PT/6:00 PM ET (Just click on the yellow play button at the top of the page)

Meet Laurie Hurley:

Laurie Hurley has been an entrepreneur since 1998.
Consulting, mentoring and coaching social media marketing
is her passion! A dynamic in-person networker, and sought-
after speaker, Laurie teaches you how to balance and
complement your online marketing efforts with your face
to face networking for maximum exposure to your Target
Market and potential customers.

Laurie’s clients are a mixture of newbie social media users,
baby boomers, small business owners, direct sales people
and entrepreneurs that want to overcome their overwhelm
online and make social media easy!

Laurie’s approach is straight-forward, nurturing, and
knowledgeable as she helps others to understand the power
of social media strategy, not just the “how to” but the “what
for”.

Laurie’s life previous to being self-employed was spent in
the fashion industry as a buyer and then the hotel industry
working for the famed, Waldorf-Astoria hotel. She resides
in Newbury Park, CA with her husband of 21 years, her two
teenager daughters, one dog and three cats. She is an avid
runner and a spelling bee champion.


Michelle McCullough is a sought after High Performance speaker and the author of the book “The Make It Happen Blueprint” (Morgan James Publishing). Michelle is an motivational speaker that presents to corporations, associations and groups about productivity, peak performance and leadership.  To learn more about booking Michelle go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Social Media Business Blueprint

Download the show: Social Media Business Blueprint

On today's show we're talking about all things social media.

The first segment covers why people are on social media in the first place and how you as a business can tap into it the social media information stream.

The second segment covers the five steps to growing your social media following.

The third segment discovers how to link your blog and content to social media for maximum engagement, page views and establishing your expertise in the industry.  This segment is critical to helping businesses understand their role AS the media in the world of press.

The forth segment answers the question asked by all my clients: What should I say in social media to really create a base of raving fans? This segment address what posts are necessary to build your fan base, and cultivate it to turn your followers into your fortune.

Download the Social Media Business Blueprint here.

 

Social Media is constantly changing, which is why Michelle invests time and money every year into staying up to date on the latest strategies.  If you’re looking for a content rich (and not boring) speaker, book Michelle for your next business conference or event.

Learn more here:  http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

 

Return to the Make It Happen Show Page
Link to Article
On Desire, Authenticity, and Fire Starting Your Business - With Danielle LaPorte

"Knowing how you actually want to feel is the most potent form of clarity that you can have. Generating those feelings is the most powerfully creative thing you can do with your life.

And not only do we have to put our feelings at the heart of our ambitions, we have to pursue our desires in a way that is life-affirming, rather than soul-depleting. Rigid goal-chasing is burning us out. Soul-anchored intentions are the way to get home." - Danielle LaPorte

Download the show: Desire & Business with Danielle LaPorte

It's happening people!

Honesty.

Authenticity.

Light.

Power.

Desire.

Strategy.

You are about to be ignited in ways you never thought possible.  Enlightened in ways that will keep your path lit for ages.  We're going to talk about feelings in a way that will rock your world and we're also going to talk about business strategy and how Danielle has created an empire of books, websites, and speaking engagements that are getting recognized around the globe. 

This woman is part "OMMMMM" (think legs crossed, eyes closed, thumb and first finger connected) + part no-nonsense strategy. 

And I got her on the air to talk about it.  They call her site the "best of the web". Now, she's going to be the "best of the airwaves!"

Monday, January 21st, 2013

3:00 PM Pacific/4:00 PM Mountain/5:00 PM Central/6:00 PM Eastern  Listen live during your time zone by clicking the yellow play button at the top if this very page.  (If you can't make it live, watch for the playback so you can be inspired on your commute, at home, at the office or even at the gym).

Introducing Danielle LaPorte

Danielle LaPorte is the outspoken creator of The Desire Map, author of The Fire Starter Sessions (Random House/Crown), and co-creator of Your Big Beautiful Book Plan. An inspirational speaker, former think tank exec and business strategist, she writes weekly at DanielleLaPorte.com, where over a million visitors have gone for her straight-up advice — a site that’s been named one of the “Top 100 Websites for Women” by Forbes.

Danielle has been featured in Elle, Body + Soul, Vogue Australia, Better Homes & Gardens, Globe & Mail, The National Post, The Huffington Post, Entertainment Tonight, USAToday and BusinessWeek.com. She was a news show commentator for CBC, and is a former director of a Washington-DC think tank, where she managed a team of analysts studying global trends for the likes of the Pentagon and the World Bank.

A list of “Top 10 Blogs by Women That Might Change Your Life,” describes Danielle LaPorte like this:

“She’s confidently contrarian, feminine, decisive, and creative. She combines spirituality with sound business principles. She has an e-program, a line of chic, minimalist notecards, and gives coaching sessions at $1000 a pop. She’s been listed, ranked and quoted. At the core of her success is her ability to write. She writes beautifully, lustfully, and poignantly and is quite possibly the most talented and insightful writer publishing on the web. If you haven’t experienced www.daniellelaporte.com, you are missing the best of the web.”

See you Monday, until then, Make it Happen!

Michelle

P.S. I'm hosting Danielle LaPorte in Salt Lake City with Startup Princess on February 21st.  Know why God invented cars and airplanes, so you could come see her LIVE.  Details here.

 

Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events.  To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

Download the Free 13 Page Make It Happen Toolkit here:  http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Creating A Powerful and Positive Corporate Culture

Download the show: The Power Up & Down Routine + Creating a Positive Personal & Professional Culture

Whether you have been in business for years or you are just getting started, you are in charge of the corporate culture of your business (and hopefully you have your personal culture covered as well).

Join us Monday, January 14th, 2013 as we talk about how to figure out if you need to change and preserve in your corporate culture for your employees and for your customers. 

We'll also talk about creating a personal culture that motivates you to success. 

Meet my guest - Melissa Bamfo

Melissa Bamfo, “The Business Energy Expert” is committed to helping entrepreneurs and small businesses. As a passionate entrepreneur, Melissa got her first businesslicense at 15 when she began working as a balloon artist. Since then she’s always pursued the path of an entrepreneur.

Speaker, Trainer and Energy Therapist Melissa is committed to helping organizationsand individuals create a positive culture and impact.

Melissa also hosts a free monthly teleseminar series featuring topics ranging from “Overcoming the Monday Morning Moan,” to “Creating a Personal Culture of Success.”

As a coach and certified SimplyHealed™ Energy Therapist, Melissa helps individuals in getting clear on their goals and assists them in overcoming any energetic blocks and self-sabotage keeping them from achieving the results they’re seeking.

Melissa on Twitter twitter.com/MelissaBamfo
Melissa's Facebook page www.facebook.com/businessenergyexpert
Melissa's Website www.melissabamfo.com

Listen LIVE Monday at 3 PM PT/4 PM MT/5 PM CT/6 PM ET on this page by clicking the yellow play button at the top of the page.

Are you ready to take your team to the next level? Michelle is a sought after motivational speaker with a content rich and actionable presentation.  To book her for your next conference to speak for your team or organization go here: http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Twitter: http://www.twitter.com/speakmichelle

Find me on Facebook: http://www.facebook.com/speakmichelle

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Your Fortune Is In Your Vision with Guest Expert Ann Webb, Ideal LifeVision

Your Fortune is In Your Vision

Tune in from this page Monday, January 7th at 3:00 PM PT/4:00 PM MT/5:00 PM CT/6:00 PM ET

"The future belongs to those who see possibilities before they become obvious." -John Sculley Former CEO of Pepsi and Apple Computer

Download the show: Your Fortune Is In Your Vision

Future.

Vision.

Possibilities.

I'm not a huge fan of New Year's Resolutions.  I think they they should be called New Years Depressions.  We start strong, dwindle down, then start to feel bad about ourselves for not doing what we said.  Additionally, I think it gives us this false notion that you have to wait until January 1st to change, instead of making changes any time in our lives.

On January 7th, we're going to start at the beginning. If you want to achieve great success in life and business, it all starts with a vision.  If you don't know where you're going, how will you get there?

I'm excited to have my friend and visioning expert, Ann Webb as our guest expert on the show.

We're going to talk about:

-- The Power of Minute Clarity:  And how the Mind       works when you are focus it toward exactly what      you want.


-- The Power of Your Voice:  And how the most      important voice in your life is your own, and the     process to aligning it with your desires.
-- Accelerated Scientific Super Learning:  How the     Elite Producers in Life don’t “react” but consciously     Act Upon life in Creating what they really want.

Tune in from this page Monday, January 7th at 3:00 PM PT/4:00 PM MT/5:00 PM CT/6:00 PM ET

Meet Ann Webb, Founder of Ideal LifeVision

Ann Webb is best known as The LifeVision Expert” and has coached thousands of successful entrepreneurs and other highly motivated individuals in getting crystal clear in both their business and personal visions resulting in more money, better relationships, and improved health & fitness.

Introduced to this concept of creating a written and recorded “creed” or life vision by her mentor Leo Weidner (former student of Napoleon Hill - “Think And Grow Rich”) Ann used her own Ideal LifeVision to create a 7 figure business in 3 short years in the gourmet food industry.

Ann Webb is the author and creator of the “Creating Your Ideal LifeVision”, a revolutionary Home Study Course that has helped  thousands of people start living their Ideal Life. She also certifies Life and Business coaches to use Ideal LifeVision as a tool and process in their own businesses. 

Ann is the Vice President of Global Humanitarian Expeditions for The WIN and also the President of Global LifeVision - both humanitarian outreach programs that involve facilitating adventures for those that want to serve and make a different in 3rd world countries.  She regularly takes expeditions to teach, train and serve in Africa and India.
Learn more about Ann and Ideal LifeVision through a free course here. Are you ready to create your Ideal Life?  Start here.
Make it happen! - Michelle

Michelle McCullough is a sought after High Performance speaker and the author of the book “The Make It Happen Blueprint” (Morgan James Publishing). Michelle is an motivational speaker that presents to corporations, associations and groups about productivity, peak performance and leadership.  To learn more about booking Michelle go to http://www.speakmichelle.com

To download past episodes of the show go:  http://www.speakmichelle.com/podcast

To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about

Download the Free 13 Page Make It Happen Toolkit here: http://www.speakmichelle.com

Find me on Facebook: http://www.facebook.com/speakmichelle

Find me on YouTube http://www.youtube.com/speakmichelle

Return to the Make It Happen Show Page
Link to Article
Recent Shows
Title Date
Good Enough Now - Interview with Jess Pettitt
10-28-2018
Overcoming Anxiety
10-04-2018
The Art of Persuasion - How to ASK for What You Want
02-22-2016
Segment 1: Michelle On Possibility & Segment 2: Michelle on the Instagram Algorithm
02-09-2016
The POWER of Quizzes for Business Marketing
05-25-2015
The Two Most Important Days with Ty Bennett
05-18-2015
View All Podcasts
Subscribe to Podcast feed
13 Page Make It Happen Tool Kit


Get the 13 Page Make It Happen Tool Kit FREE!

We respect your email privacy

Light the World

 

 

Proud Member Of:




Speak Michelle


     

Startup Princess


   

Free Video e-Course




Google+