Download the show here: Creating Your Own Monster Loyalty with Jackie Huba
How do you grow your business and keep your current customers? By focusing on your One Percenters, the small uber-loyal customers who love you and evangelize you to everyone they know. This is the strategy that Lady Gaga is using to be around for the next 25 years and one that works for small and large businesses alike.
Join us on Monday, March 31st at 4:00 PM MT/6:00 PM ET as the author of Monster Loyalty, Jackie Huba shares how YOU can use the same strategy celebrities use to grow your business.
More about Jackie:
Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics. She is also the coauthor of two previous books on customer loyalty: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force and Citizen Marketers: When People are the Message. Jackie is also a Forbes.com contributor, writing about customer loyalty and word of mouth marketing. A sought-after keynote speaker, her work has frequently been featured in the media, such as the Wall Street Journal, the New York Times, BusinessWeek, and Advertising Age. She is an 11-year veteran of IBM and resides in Austin, Texas.
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Michelle McCullough is a marketing and business strategist and a sought after speaker for associations and entrepreneur events. To learn more about Michelle’s experience and expertise, or to book her as a marketing or social media speaker, go to http://www.speakmichelle.com
To download past episodes of the show go: http://www.speakmichelle.com/podcast
To learn more about the host Michelle McCullough as a consultant and speaker go to: http://www.speakmichelle.com/about
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