Alan Dickie returns as this week's guest on Success Profiles Radio. He is a dynamic speaker, sales trainer and motivator who has been serving the automotive industry for over 15 years. He also has built winning sales teams for several clients.

Some of the many topics we covered included a discussion of the skillset needed to succeed in sales, creating a memorable experience for our customers, the greatest challenges we face when starting a business, and lead generation.

We also talked about why creating value is more important than battling a customer over price, as well as how to make great connections with others.

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