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Paying it Forward is not a new concept to individuals and social organizations, but it is  one of the best examples of viral marketing that can benefit professionals and business owners. Paying it Forward is about entrepreneurs helping entrepreneurs. We've all learned lessons in life both personally and professionally. Why keep those hard lessons learned to ourselves? Why not pay it forward to help others save time, money and live a fuller and happier life?

Each week a new guest will be interviewed by Josephine and they will share the lessons they learned not only from their mistakes and challenges, but from their success as well. One paying it forward lesson learned can help another company grow which results in a win win situation for both the recipient and the business person who pays it forward!  The recipient gets to grow their business with all the tricks and tips passed forward and the experienced entrepreneur gets that "feel-good-feeling" knowing that their heart feels lighter because they genuinely helped someone else.

Josephine first started paying it forward after the death of her first husband/business partner. Only six weeks after his death, she founded The Jerry Cantwell Brain Tumor Foundation which raised $100,000 for brain cancer research. "I couldn't just sit around and do nothing. I wanted to make a difference-even if I helped just one other person-I knew it would make my heart feel lighter." says Josephine.

Years later after getting remarried and starting a family, Josephine again paid it forward by inventing a product that would help other moms protect their children from potentially harmful microorganisms that lurk in public places. On her first trip to a public restroom with her potty training son, she was horrified what a toddler could touch in a matter of seconds. Josephine was always a problem-solver and the idea for "gLovies®" was born. So, translating her business skills into her job as a stay-at-home mother, Josephine founded My Mom Knows Best, Inc.

Josephine Geraci is a former Wall Street executive. Her extensive professional experience includes senior level marketing positions at top financial institutions and she was also instrumental in helping to establish Lionheart, Research, Inc.

Join Josephine Geraci on Wednesdays at 10 a.m. EST on Toginet for in-depth discussions with her Paying it Forward guests - and find out how to join in the entrepreneur-to-entrepreneur Paying it Forward success!

Want to be a guest? Please e-mail or call 888-445-6843.

Amedeo Gabrielli Co-Founder Gabrielli Truck Sales


Amedeo was born and raised on a family farm just south of Rome, Italy on April 2, 1943. He is the 4th of 6 children and he and his immediate family shared a house and the farm with his grandparents and other extended family members.  At the age of 12, Amedeo was trained to be a stone (marble) cutter while his older brother (and now business partner) Armando was sent to live with and uncle in Rome to learn to be a truck mechanic. 

In 1962  Amedeo and his immediate family immigrated to the US and settled in Jamaica, Queens, NY. Amedeo, at the age of 19 continued to work as a stone cutter and 21 year old Armando worked as a truck mechanic. After two years, Armando bought a small repair shop called Jamaica Truck Repair, in Jamaica, Queens.  Later, when both brothers were married with children, Armando asked Amedeo to join him in his business but Amedeo would only do so on the condition that he would be a partner from day one. He always had a desire and the ambition to own a business and now the opportunity finally had arrived.  The brothers came to an agreement where Amedeo would be a partner and he would, over time, pay for half the company.The business grew and thrived thanks to the integrity and old fashioned work ethic on the part of the brothers.  They were also lucky to have loyal customers, many of whom were also recent immigrants with burgeoning small family businesses.


 In 1976, Jamaica Truck Repair began stocking and selling truck parts from the Mack Truck company which had approved this fledgling business to become a service dealer, allowing them to sell parts and service trucks. They were now known as Jamaica Mack.  In 1982, Armando and Amedeo bought a failing Mack Truck dealership in the Bronx. They were now a full service Mack Truck dealer which included sales of new and used trucks along with parts sales and truck repairs.  The name of their business was now officially changed to Gabrielli Truck Sales LTD. Armando became the CEO and Amedeo, the President.

Both brothers are married with five children each. All of Armando's children are involved in the family business in various positions. Amedeo has two adult married daughters, Silvana Loiacono and Marisa Gabrielli-Addeo from his late first wife, Anna Maria, with whom he was happily married to for 17 years.  He has four grandchildren.  Both daughters and their husbands work for the company.   Silvana manages all of the Department of Motor Vehicles truck registrations while her husband, Frank Loiacono, runs the Medford, Long Island dealership.  Marisa and her husband, Salvatore Addeo, work in the Jamaica, Queens location, she in the office and he in the parts department.  

After remarrying in 1987, Amedeo had three more children with his second wife, Toni. The younger Gabriellis are still single and currently pursuing their education and other careers. After more than 40 years, Gabrielli Truck Sales continues to expand with a total of 9 dealerships in New York, New Jersey and Connecticut. Gabrielli Truck Sales now also has dealerships with other truck companies including Ford, Volvo, Hino, Sterling. Kenworth and UDTrucks. They also eventually added another company, Gabrielli Truck Leasing LLC.  The company employs over 400 people and the two brothers are still very much in charge and continue to get along splendidly as brothers and business partners. They plan on eventually turning the business over to the next generation - all educated, tech savvy and with their own ideas of how they are going to make this now large family business continue to prosper.

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Annette McLaughlin Career Coach-360





Annette McLaughlin is an experienced career coach, learning professional and human resources strategist. In 2013 she founded Career Coach - 360 which received the 2014 New York State Small Business Development Corporation’s Phoenix Award. Career Coach – 360 focuses on elevating people and organizations to the next level through three service lines: training, coaching and consulting.  Prior to starting her own firm, she was VP of Talent and created Career Advisors, the Outplacement and Coaching Division, for The Response Company, a professional recruiting and advisory services firm specializing in healthcare, technology, accounting & finance, marketing, human resources, legal and banking recruitment. Most recently she was the Program Director for Manhattanville College’s Master’s of Science in Human Resource Management and Organizational Effectiveness. In  2012, she graduated from Leadership Westchester, a United Way non-profit leadership program providing training for non-profit board members. She is an active community volunteer for education, health, art, environmental and technology initiatives that focus on her personal mission “to educate, encourage and empower anyone to hear options, feel valued and see a better future”.


She is a graduate of the University of North Carolina Gilling’s School of Public Health and holds a MBA in Personnel and Employee Relations from Georgia State University’s J. Mack Robinson’s School of Business.  She has over 25 years of experience working with students and professionals providing coaching, corporate recruiting, leadership training, career advice and strategy consulting.  Since 2008 she has been working with university students and alumni to assist with career development, job search methods and career transitions. She has worked in the fields of corporate recruiting, human capital consulting, and professional services. Her career advice and job market insights have been quoted including mentions in,, Westchester Magazine, WSOU (Seton Hall Radio), WFUV radio and University Newsletters.


Ms. McLaughlin began her management career at Spherion, a global recruiting and consulting firm. For more than eight years she held several leadership positions including Partnership Director at Goldman Sachs and Director of Global Accounts for the Legal Division.  Her international experience includes business development in Japan and training and executive coaching for Japanese executives for Oak & Associates, a leading executive search firm in Japan.





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Kathleen King Founder and Owner of Tate's Bake Shop

The Lady Beind America's Best Chocolate Chip Cookie

Kathleen King, founder and owner of Tate's Bake Shop, began baking when she was just eleven years old, selling small batches of her crisp, buttery chocolate chip cookies off of a fold-out card table on North Sea Farm, her parents' Long Island farmstead.

In 1980, when she was only 21, Kathleen rented a space her mother spotted and opened her first bake shop. She developed a full line of traditional American baked goods, perfecting every recipe herself and baking each dessert from scratch. Named after her father, Tate's Bake Shop is the result of Kathleen's love of baking and keen eye for quality.

Voted the Best Bakery in the Hamptons for many years, Tate's Bake Shop is a destination for locals and tourists alike. Kathleen's personality is in every inch of the store, from the fresh flowers to the carved wooden tables. "People feel very comfortable coming here," Kathleen says, "and that's part of the experience of coming to Tate's Bake Shop. It just goes with chocolate chip cookies and apple pie." With a community of loyal customers and lines that stretch out the door, Tate's Bake Shop is, as the New York Times noted, "worth putting miles on the odometer."

Kathleen continues to raise the bar for herself and the baking community with her award-winning desserts. The recipient of the 2011 Gold sofi Award for Best Cookie, Kathleen's all-natural cookies are sold in gourmet retailers nationwide. As a follow-up to The Tate's Bake Shop Cookbook (St. Martins Press, foreword by Ina Garten), she released her latest baking book, Baking for Friends, in 2012. Baking for Friends offers over 120 scrumptious recipes, along with time-saving tips for the at home baker.

Combining the best of ingredients and a passion for baking, Kathleen King's desserts are truly an American tradition.
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David Brier multi-Award-Winning Brand Strategist



David Brier is a multi-Award-winning brand specialist whose work has been featured in the New York Times, Forbes, Adweek, INC, Fast Company and numerous other publications.

With over 350 international awards, he has designed brands for nearly every industry including Grammy-winning cellist Eugene Friesen and vocalist Bobby McFerrin as well as the New York City Ballet.

With over 700,000 views worldwide online of his Slideshare presentations on Branding, David is one of the leading specialists in branding and rebranding helping companies turnaround their brands or reclaim lost ground in today’s fast-moving business world.

Fans of the hit TV show Shark Tank will appreciate that one of the stars and investors of that show, Daymond John, wrote, “David Brier is brilliant with branding.”

A native New Yorker, he is known for his quick wit and his keen insights that cut throughout the clutter to help companies defy gravity and rise above the noise.

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How One Community Comes Together To Support A Family In Need

Today's show talks about how Bill Cardone, a sceintific director of a  Long Island pharmaceutical company was diagnosed with a brain tumor and how his family has been coping with the illness. Bill's wife, Sue Cardone Pays It Forward to you with life lessons she's learned during the past 20 months.  Guest Celeste Pezzano discusses how the community has put together a fundraiser to help the Cardone family duing this very difficult time.

Cardone Family Fundraiser Details:

Date: Friday, June 13, 2014

Time: 5:00-7:00 pm

Place: Cold Spring Harbor Fish Hatchery - 1660 Rt 25A Cold Spring Harbor, NY 11724



Bill Cardone Reaches for Bell to Signify Completion of Treatment

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