Recent Podcasts

Wednesday 13th of December 2017
Harvesting Happiness
Friday 8th of December 2017
Lit Up
Today on Lit Up! with Angela Breidenbach, Pam Dover and Jusine Bylo, of IngramSpark, help teach you how to Get Published with IngramSpark! SPECIAL OFFER- promo code for free title set up for print and ebooks is GETPUBLISHED good through 2017. See below for more information... What is Ingram? Ingram is and has been the world's largest wholesaler and supplier of books and book related products for 50 years. Ingram is a "one-stop shop" for bookstores, libraries and retailers, providing products from 30,000 TRADITIONAL Publishers 50,000 INDY Publishers More than 1,000 Christian publishers and suppliers Ingram has over 13 Million Titles in their database, which includes more than 260,000 Christian titles, shipped from 7 US Distribution Centers and Industry leading fill rate (98%) Ingram's distribution network reaches more than 39,000 Specialty Wholesale (Spring Arbor) which includes more than 3000 Christian retail stores Global & Regional Chain Bookstore Independent Retailers University Bookshops Internet Retailers Gift Retailers Museum Shops Public and School Libraries What is IngramSpark? IngramSpark is a one-stop platform which allows publishers and authors to have their book printed on demand and sold through the largest global distribution network available so your content is always available; you never miss a sale! Free to set up an account, which takes about 20 minutes or less to activate You will need a credit card to keep on file for fees, tax information (either tax id or SS#) International customers can find out what tax info is needed during the account set up process. You will also need an ISBN/EAN, if you want the book in distribution. IngramSpark provides ISBNs for $85 to US customers. If located outside the US, you can visit the following link to find out where to obtain an ISBN/EAN: You set up your title and upload your print and/or ebook digital files into IngramSpark You can view our file requirements by accessing the File Creation Guide. Go to and under the RESOURCES tab click on TOOLS and scroll down to the link for the guide. You will also find other helpful tools in this area. If you have an IngramSpark account, you will login and find the guide under the HELP tab. You can set your book for PREORDERS for your print book and ebook by selecting an on-sale date You control list prices, discounts, returnable options...more on this later Once you have approved the proof, you turn on distribution-title appears in Ingram's catalog, iPage Ingram sends the metadata you provide for the book to our global network of distribution partners which includes - 39,000 retailers and libraries (Amazon, B&N, Indiebound, etc) - Largest network of 70+ online retailers for ebooks (Amazon, Apple, Kobo) 39,000 Ingram customers can order your book from Ingram Ingram uses POD to manufacture print titles We have 4 print facilities in the US, 1 in the UK, 1 in France and 1 in Australia We deliver print and e-book content to retailers When one of our distribution partners receives an order for the book, we print it and ship to the distribution partner who then fulfills the order on their end. Shipping costs are handled between them and the consumer. Ingram pays YOU for the sale You know what you will earn: (list price-discount-printing) We pay you based on list price not net price. You are not charged shipping or any other fees for the order. You aren't penalized if a retailer discounts your title. You may see your book sold at a reduced or discounted price on websites. This does not affect your publisher compensation earnings. You are paid for the sale approximately 90 days after the end of the month in which the sale occurred. You can view sales through the online reporting on your IngramSpark account. E-book orders You are paid List Price - discount. You earn 40% of the retail price and if you do not select to have ebooks distributed to Amazon though IngramSpark, you earn 45% of the List Price. Amazon and Apple are optional and require separate agreements. If you have provided any ebooks to Amazon in the past 12 months, we would not be able to supply you rebooks to Amazon. Publisher Direct POD orders You enter your customer orders in our system You pay print and shipping fees and we ship direct to your customers in a plain brown box with a packing slip that lists the contents of the package and your return address. No pricing is included. You collect from your customer. No discount on orders less than 750 copies per title, shipping to one address. Things to Keep in Mind About Distribution... Distribution takes some time depending on the partner. It can take several weeks for the book to be fully listed and available for sale YOU still need to market your book to retailers, so they know where to get your book You tell retailers/libraries that your book is available from Ingram/Spring Arbor Retailers and libraries prefer to order from Ingram/Spring Arbor Ingram/Spring Arbor is not directly selling your book into stores Changes to metadata, like pricing, is sent to our partners on the first of each month, but it's up to them to update their sites. You should have all changes submitted at least 1 week prior to the first of each month for it to be effective in IngramSpark on the 1st. EDITING and PREPARING YOUR BOOK Advice for Indie Authors Work with professionals if you want a professional book Invest in editing, design and marketing, not inventory Use POD to test demand for your book GO STANDARD on binding and trim size (Shown further below) Use Social Media to build platform and market to your readers Own your ISBN You don't know what formats readers prefer so offer multiple choices paperback, hardback, e-book You don't know how your readers prefer to purchase your book-use the widest distribution options Join author organizations or groups POD Title Analysis Finish Gloss 75 % Matte 25% Investing in Editing: Why it Matters No Matter How You Publish Readers Notice Bad Editing! It effects their experience. So, what can you do? Editing Process First Stage of Editing Beta Readers Writing Groups Online Workshops Your Mom 2nd Stage of Editing- Developmental Editor Plot Help Character Development Setting Voice Third Stage of Editing- Copy Editor Grammar Spelling Punctuation Fact-checking Last Stage of Editing- Proofreader Hire AFTER your edits are done Catches any missed mistakes- grammar, spelling, punctuation and formatting What Does it Cost? *Expect to spend $1,000-$5,000 Editing Tips and Tricks You need to be emotionally ready to edit your book You need to be ready to put in the writing work Know what you want to get out of the editing process Know your budget & be financially ready Find an editor with a good reputation that is also a good match for your work Get your editing agreement IN WRITING Payments Time schedule Editing takes time Editors are not magicians! Use the Editorial Freelancer's Association (EFA) as a resource- METADATA MATTERS and PRICING YOUR BOOK Metadata is Key to Help Bookstores, Libraries and Readers Find Your Book Book Title and Description Bolding a few sentences in the book description seems to help books be more easily discovered on websites. The more info in the book description the better! Author bio, affiliations, physical location Bookstores and Libraries are looking for local authors BISAC (subject codes-3) The first listed is the most important. Using 3 helps narrow down the search for your book. Description/Short Description Keywords, Table of Contents, Reviews, endorsements Use up to 7 keywords or phrases. The first listed is most important. Don't use the title, author or subjects as these are also searchable by keyword. If your book is similar in content or writing style to another author or book, you can list it here, which may help your book be discovered If your book has a table of contents, be sure to list tis as it helps people know more about your book. Be sure to list any reviews or endorsements here. These will go out with the metadata for your book. Add them to your cover too! Audience (Adult, YA, JUV-age, grade) Be sure to select an audience for your book to help narrow down the search ISBN's (for distributed titles) Pricing in Global Markets (US, UK, EU, CA, AU) Print Attributes (size, # pages, paper color) Retail Discount Print-30-55% of list price (53% - 55% highly suggested for bookstores to receive their trade discount when buying from a wholesaler such as Ingram) E-book-60% of list price Publication Date and On sale date-Preorders The Publication date is when you announce the book to the market. You can also select an on-sale date for your book, which can be the same date or later than the publication date. If you want to collect preorders while you promote your book, use an on-sale date with a future date, later than the publication date. Once you approve the eproof for your book and click on "enable distribution", we send out the metadata for the book including the on-sale date. This gets your book into the market place so it can be ordered. If you select an on-sale date, so people can preorder your book, please be aware that the book must be ready to print at least 2 weeks prior to the on-sale date. This means the files must be uploaded and all revisions completed and approved by then. We will start printing the book 2 weeks prior to the on-sale date, so they are delivered on time. This allows all bookstores and distribution partners to have the book available to sell on the on-sale date and they cannot sell it before the on-sale date. It is highly advisable that you not change the on-sale date once you have it set. This can cause some issues with some distribution partner's websites. Also, if you submit revisions during this time, your title may appear as unavailable for a brief period while we change out your files and until you approve them. If you buy the $85 annotation ad in the Ingram Advance catalog, the ad will run 3-4 months later so you can time it with your on-sale date, if you wish. (more about that in the next segment) Returnability-3 options No or Non-Returnable IngramSpark will not accept returns from booksellers for any title designated as "No" (non-returnable), and the publisher will not receive any return charges. Yes-Deliver Choosing "Yes-Deliver" allows titles to be sold on a returnable basis, and the publisher will receive a physical copy of the book returned. *Please note that IngramSpark does not guarantee the condition of the book being returned. Yes-Destroy This option allows titles to be sold on a returnable basis, and the publisher will not receive a physical copy of the book upon its return. The publisher will be charged only for the current wholesale cost of each book returned. No shipping and handling fees will apply as IngramSpark will destroy any returned books if this option is selected. Shipping Costs for Returned Books Returns for US Addresses: Publishers will be charged for the current wholesale cost of each book returned, plus a $2.00 per book shipping and handling charge. Returns to non-US/international addresses: Publishers will be charged for the current wholesale cost of each book returned, plus a $20.00 per book shipping and handling charge. RETURNS EXAMPLE $20 Retail/List price -53% Wholesale Discount $9.40 Wholesale Price- what distribution partners pay for the book -$3.58 Print cost for 200 page B/W Paperback $5.82 Publisher Compensation You Earn If a book is returned, we pay back the wholesale price of the book, which would be $9.40. If you elect to have the book returned to you, add the return fee of $2 or, if outside the US add $20. Returns can be VERY costly so you need to be financially prepared to handle the cost of returns. If you are not sure what to offer, I suggest starting with non-returnable. You can always change to returnable later if needed. You can also be creative when working work with bookstores for events on this too. See if you can take your own books and give them a portion of the sales or offer to buy back any leftover books at the bookstore's cost. By doing this you have nice books you can reuse and you and the bookstore are not "dinged" for returns. PRICING YOUR BOOK - Things to consider: How much you need to earn for every sale. The market you are promoting your book to. If promoting to bookstores and retailers, offering a 53% discount in the US market allows retailers to receive their trade discount when they buy from a wholesaler. You can offer a lower discount in other markets, but, it is best to at least offer 45% in the UK and Europe as there are many wholesalers there who are our distribution partners. In Australia, our distribution partners are online stores so you can set your discount lower there if needed. Also, it costs more to print in other markets. Because of this, use a currency conversion site such as and convert the publisher compensation amount for a market and convert to US currency to ensure you are receiving at least the same amount of pub comp as you are in the US. Adjust the retail price or discount in other markets until you end up with the right amount of publisher compensation. Another suggestion is increasing the pub comp amount in other countries by a dollar or two more than you are earning in the US, so you don't fall into a negative pub comp balance due to currency exchange rate fluctuations. This is important to think about if you are earning $1-$2 or less in the US. Look at books similar in size and content, when pricing your book. Keep in mind, traditionally published books were probably printed at an offset printer and distributed in a different way so the retail price may be lower than what you need to charge. POD books tend to be priced a little higher than traditionally published books. But, at the same time, you don't want to price yourself out of the market. The great thing about POD is if the pricing isn't working, you can change it! However, if you listed the price on the cover, you would have to upload a revised cover file with the new price. Revisions are $25 per file. How to price for international markets Use MARKETING TIPS Build Your Platform! Get Reviews- Legitimizes your book to booksellers, librarians and readers Connect with your local independent bookstores and libraries- they like local authors! Get the word out with social media Pick a platform where your readers pay attention such as Facebook, Twitter, Pinterest, Instagram and others ( see links at end of this document) Link to multiple buying sites- "retailer agnostic" Talk about more than just your book- create an author persona Be careful about galley copies! Mark as a galley copy to make sure your fans buy the book What can Ingram do for you? Besides sending a metadata feed with all your book info to all of our distribution partners, we offer an affordable annotation ad in 1 of 3 Ingram Advance catalogs. Advance Annotation Ad Published monthly and distributed five weeks prior to the issue month. The Advance is a comprehensive title listing and purchasing tool. Circulation: 7,000 top booksellers and librarians; and in PDF format to over 27,000 accounts An annotation ad for a book can be ordered for either the Advance, Christian Advance or Children's Advance, during the title set up process. This includes a black and white thumbnail image of the cover, a brief annotation of the book and the retail price and discount Ingram customers receive. Cost for the one-time ad is $85. The ad will run 3-4 months later. USE PRESALES as marketing tool. SPECIAL OFFER- promo code for free title set up for print and ebooks is GETPUBLISHED good through 2017 Web addresses and links To activate an account, go to Sign up for our free blog at If located outside the US, you can visit the following link to find out where to obtain an ISBN/EAN: File Creation Guide In this video, you'll hear what metadata is and why it matters. How the metadata you choose dictates who, when, and how your work is discovered. The value of attaching a unique ISBN to each of your formats and what you should be monitoring in your data system. In this video there is an intro to the basics of setting up your print book files. Need help? For those who want to polish and refine their work, we have some friends who would love to make your acquaintance. We pride ourselves on the fact that everything you need to publish your book can be found here, but sometimes you may want a little something extra. From book design to book reviews, these fine folks will take your book to the next level of professional quality. Editorial Freelancer's Association (EFA) resource Print Distribution Partners Ebook Distribution Partners SOCIAL MEDIA Links The Litsy community is a groundswell of passionate readers, authors, celebrities, and more. Share bookish moments with Quotes, Reviews, and Blurbs. Measure Litfluence to discover your "bookprint" in the world. Explore recommendations from readers, not algorithms. AND... Instagram for books! Click on this link for 21 other Instagram accounts for book lovers. Google: Instagram for books to find even more Instagram accounts for books! Lick on this link for more info about other Book Social Networks REVIEWERS Foreword Kirkus-paid, could be a few hundred dollars. Legitimate paid review. Blueink For Indies: Publishers Weekly: several months in advance BookLife by Publishers Weekly. About our guests: Justine Bylo Key Account Sales Manager and has a passion for working with independent authors and publishers, getting their books into the world. Justine currently works with IngramSpark authors and publishers to expand their flourishing platforms. She is committed to the innovation behind IngramSpark so that clients always have the most cutting edge services. Justine has worked with Ingram Content Group for four years. Previously in her roles at Lightning Source and Ingram Publisher Services, Justine helped countless publishers grow their businesses. Justine started her career in the unlikely place of television where she worked in reality TV development at Oxygen and Bravo before making the switch to publishing. Justine was a graduate of NYU Tisch in Dramatic Writing and continues to work on her own novels during her free time. Pam Dover, IngramSpark Sales Specialist Pam Dover is a Sales Specialist with IngramSpark®. She helps authors, independent publishers, and businesses share their story by understanding their needs and pairing them with the right insights and tools using Ingram's digital print on demand print and ebook distribution services. Pam has worked closely with authors, publishers and booksellers for the past 35 years in various leadership, product management, training, and sales positions. Pam truly understands the evolving book industry and the role print on demand and distribution services can serve publishers and authors faster. She continually works to improve the IngramSpark user experience and strives to help her customers succeed.
Thursday 7th of December 2017
Motherhood Talk Radio
Sandra Beck of Motherhood Talk Radio speaks with author and columnist Cathy Krafve about what does taking care of yourself look like for mothers? Also on Itunes.
Coach Talk Radio
Sandra Beck of Coach Talk Radio speaks with Second Wind expert Joyce Buford about best practices and tips for getting through and beyond the divorce process. Also on iTunes.
Childhood Cancer Talk Radio
Dr. Michelle Monje Deissiroth of Stanford University and Dr. Adam Green of University of Colorado, Denver, join us to discuss the breadth of their research as pediatric neuro-oncologists, specifically regarding DIPG, diffuse intrinsic pontine glioma. They discuss how they were inspired to study this particular disease as a focal point for much of their research, and the general state of the research landscape with regard to the challenges facing treatment and the hope of new discoveries which give important clues to causes and biological understanding. Dr. Monje and Dr. Green were conferring experts of Congressman Steve Knight's (CA-25) H.Res.69, the DIPG Awareness Resolution, which designates an Awareness Day for DIPG, and confronts the inadequacies of a medical research culture which systematically neglects those most urgently needing solutions, children with cancer. Cecilio Torres, whos daughter tragically died of brain cancer and began the Gabriella's Smile Foundation(San Antonio, TX) in her honor, gives us the unique perspective as a parent. He is joined by Paul Miller (Littleton, CO), concerned citizen turned tireless advocate for children with cancer, who shares his perspective as an onlooker to a rapidly growing community of children with a so-called rare disease and their families in the last 5 years.
Author U Your Guide to Book Publishing
In less than 55 minutes, The Book Shepherd® Judith Briles nails down 26 ways to market your books—take the time to listen in, there are nuggets everywhere. Take-aways include: -Turn your website into a marketing magnet. -How to use give-aways to goose sales. -When to create a website makeover. -How to add an opt-in offer to gather names. and so much more ... The savvy author will have note taking ready to go. Another excellent show from AuthorU-Your Guide to Book Publishing.
FrankieSense and More
Host Frankie Picasso had an amazing conversation with guest Danny Brooks, Texasippi Soul Man, Blues Artist, singer, songwriter and author about his latest book, Miracles For Breakfast- The Journey Continues. The book starts off with Danny having a heart attack as he was finishing his show on the stage of Austin Texas’, famed Threadgills, May 2nd 2010. He managed to finish the show, load up He would go on to work 5 more weeks in extreme Texas heat that was a record drought and heat wave. 100 days of 100+ degree heat. Getting back to Canada, Danny discovered he had 5 completely blocked main arteries in his heart. Recently Danny was inducted for a 2nd time into the Blues Hall of Fame in Clarksdale MS for "Great Blues Artist from Texas"! This is the second book in a 7 part series that runs the gamut from musician, drugs, alcohol addiction, heart attack, prison and much more.
Wednesday 6th of December 2017
Fireside Talk Radio
Susan Ellsworth joins Cathy for enlightening wisdom on how to talk to your hubby after a mastectomy, how to get the post-op care you need, and what to watch for when you no longer get mammograms. She discusses the difficulty of getting lymphedema diagnosed. Susan is Cathy's dear friend, an oncology nurse and a breast cancer survivor. With 24 years in nursing, she has tenderly cared for countless patients in the most difficult and vulnerable moments in their lives. She and her husband have been married 28 years and she is the mother of 3 kids. One of her daughters is also a nurse. My family loves Susan. In this episode, she shares the questions we all wish we knew when a loved one comes out of surgery. A nurse, Susan even uses the word vagina (properly) because, let's face it, some of our questions have to do with sex!
Harvesting Happiness
In this week's episode you will learn about:  ⦾ Creating and maintaining a successful school system in the US ⦾ Turning an abstract vision into reality ⦾ Using tools as individuals to resist corporate power ⦾ Connecting the dots to see beyond single issues and view global issues clearly
Mission Unstoppable
Adriana Gavazzoni is a gorgeous, intelligent and creative woman who just happens to be a Lawyer, former Law professor and today a celebrated AWARD WINNING Author. Her first book, Behind the Door has won The Golden Book Award 2017- Readers Choice (USA), Book Excellence Awards (Canada), Reader´s Favorite Honorable Mention, Paris Book Festival Honorable Mention. How amazing when you think she wrote this book in English, which is not her first language and she lives in Brazil. Adriana speaks 4 languages: English, French, Portuguese and Spanish. She loves animals and lives with her two poodles, Gaia and Juno. Her passions include cooking, dance and writing, as long as they are SPICY!’ She is also an amateur astrologer. Her book, Behind the Door is the first book in her trilogy. It is about a woman Lara, who dies at the hands of a Manhattan lawyer during a sex game. This is an erotic thriller filled with loads of sex and suspense. Her second book is set to release soon, titled Lara’s Journey and the third, already written is still waiting for a title.
Tuesday 5th of December 2017
Sandra Beck and Linda Franklin of Powered Up Talk Radio speak with author, reporter and intuitive Barry Eaton about his new book The Joy of Living. Also on iTunes.
Military Network Radio
Linda Kreter and Military Network Radio with co-host Les Davis presents: "Vets4Warriors", a 24/7 confidential peer support helpline. Guests General Mark Graham (ret) and Call Center Supervisor Lloyd Deans share the unique features of this incredible all-veteran peer helpline that answers the phone live, responds in real time, provide follow-up, and is truly confidential. Don't wait until a crisis; they are glad to attentively listen. Trust is built one call at a time, and may be reached at 855-838-8255 24/7, with email and text too. Everyone serves and together we make a difference. Also on iTunes and
Dynamic Women Talk Radio
Sandra Beck and Linda Kreter present today's Dynamic Women Round Table to discuss "Sisterhood”. Guests Frankie Picasso (Toronto), Cathy Krafve (TX), and Kimberly Rinaldi (LA) join Sandra and Linda about the cherished and challenging aspects of women friendships. Do we evolve as we mature: less competitive, more compassionate, or is there a divide among married, divorced, or at happy or sad times Go-to women friends are to be cherished! Celebrating vibrant, charismatic women everywhere! More on, produced by Beck Multimedia, and also on iTunes.
Wise Health For Women Radio
Linda Kreter and WiseHealth for Women Radio presents: Guest Hilda Gore sharing "Change and Healthy Real Food Made Easy". Hilda is Wise Traditions podcast host, and DC chapter leader of the Weston A. Price Foundation. Through her life, growing awareness of true health and well-being, and a grueling schedule has fueled the evolution of Holistic Hilda. Healthy living is woven into her family's life, with a love of "Real" food, the wisdom of a Masai warrior, her innate joy comes through. More on and iTunes. Helping Women Thrive.
Is your storyline working for you? This is a question you'd likely hear from my guest today, Jamie Lerner. Jamie is one that can put a fresh spin on just about anything. She has the uncanny ability to transform your biggest nightmare into your greatest pleasure. Unassuming, reassuring and seemingly without any sense of ego, Jamie Lerner is able to put everyone and everything at ease. She is the co-author of The Ever-Loving Essence of You, an easy and truly inspiring read! ALSO AVAILABLE ON ITUNES
Mission Unstoppable
There is NO missing the Orangeness from head to toe when you see the Orange Cowboy nor the JOY that emanates from his presence. Swami Tirtha, Monk, Shaman, Author, Healer, Intuitive, Movie writer/producer was born with a gift of precognition and the ability to channel Spirit. He has been teaching wellness & consciousness for 4 decades. His mission is to help those conscious minded leaders who deserve to LIVE Joy filled lives and enable THEM, to carry his lessons forward so that they too can help others learn to find the JOY in life too. Swami is the number 1 Best Selling author of Aruvedic encyclopedia, 21 Days to Joy and 3 other titles. He presented to the White House Alternative Medicine Commission as well as been a featured speaker at medical Universities such as John Hopkins. Visit him at
Chained No More
Krista Smith-Larson, author of "The Big D...Divorce Thru the Eyes of a Teen" and developer of several game resources for teens, shares her story of being divorced, living as a single parent and the struggles she had with her hurting teen kids. She talks about the three main challenges teens face with parents divorcing...Self Identity, Self-Worth, and Communicating how they really feel. She gives tips for parents to invite healthy relationship with their kids, things NOT to do and so much more. Her website shows her amazingly affective resources.