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Keith Latman "I've just received notice that the Attorney General's office has commenced a formal action against you. Bye bye." Click.

This phone call from a Seattle reporter would forever change Richard Keith Latman's life. The legal action would ultimately result in fines from Microsoft, the dissolution of Microworkz, a personal bankruptcy, divorce, severe depression and suicidal thoughts. But it was the start of THE GOOD FAIL.

Today, Latman is the CEO and Co-Founder of iMagicLab, a soft company focused on the auto-industry, and the Founder of Latman Interactive. He is here with us today to offer tips and insights about making failure count: Latman offers advice for "getting good" at failure and 19 ways to avoid A GOOD FAIL.

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