These days, if a business isn’t searchable via Facebook or Twitter, it raises the question—is it a real company? Social media has become an invaluable tool in business branding but having an online presence is only the start. Any company can blog and join the array of social networks - it’s the companies that understand how to interact with their customers online that create long-lasting consumer impressions.

David Lee King, author of face2face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections (CyberAge Books), helps entrepreneurs understand what it takes to make their company "human" and approachable via social networks. Today he joins your host, small business expert Marla Tabaka, to discuss how small business owners can create a human social media strategy. Marla and David will talk about  how to engage customers in meaningful conversation, utilize visual social media tools to let customers see your company, and how to use specific tools and functions on blogs, Facebook, and Twitter.

Questions? Call into the show on 877-864-4869  or email Marla in advance – marla@marlatabaka.com

Join Marla on Million Dollar Mindset every Monday at 1pm CT, 2pm ET, 11am PT & 12pm MT