If you want to build a company that attracts and retains loyal employees and customers, creating your own unique culture needs to be a top priority.
Dr. David “Doc” Vik is the founder and CEO of The Culture King and was the Coach at Zappos.com (2005-2010), where he helped drive their company culture. He is the author of The Culture Secret: How to Empower People and Companies No Matter What You Sell.
In this episode of the Million Dollar Mindset Marla Tabaka interviews Dr. Vik about how entrepreneurs can align their business’s culture to their vision, purpose, and brand to achieve greater success. The results will be happy, 
engaged employees and customers — a decrease in employee turnover and increase in repeat, loyal customers.
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