When building a small business, following in the footsteps of a larger corporation may not necessarily lead to great success. In fact, most strategies that work well for big companies are irrelevant to smaller firms. But, just because you are a small business owner, doesn’t mean you can’t have big ideas!
According to today’s guest, the key to small business success is to target big business customers, create long lasting relationships and work side-by-side. In her recent book, author, small business owner and spokesperson, Cynthia Kay provides a roadmap for owners and entrepreneurs to expand their business while learning how to connect with highly sought-after customers.
Today Cynthia Kay is here with your host, Marla Tabaka to share her down-in-the-trenches strategies to connect, compete, and grow as a small business while edging out larger competitors.
Call in today if you would like to participate in the on-air discussion.
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Join Marla every Monday on Million Dollar Mindset at 1pm CT, 2pm ET, 11am PT & 12pm MT