How Expansion Thinking Led to the Sock It To Em Sock Campaign with Dr. Lynn Hellerstein and Sue Lee

Sue LeeDr. Lynn Hellerstein of Vision Beyond Sight speaks with Sue Lee, the co-founder of Sock It To Em Sock Campaign. She talks about her practice of expansion thinking by asking what if, what else and why not. She discussed how she applied it to her vision of providing new socks for those in need and how she took that vision beyond its original concept.

Click here and tune in to the show now to explore:

  • What is expansion thinking?
  • What is the Sock It To Em Sock Campaign?
  • Why socks for those experiencing homelessness and why does it matter?

Susan Elizabeth Lee is a co-founder of the Sock It To Em Sock Campaign which is a 501C3 Public Charity whose mission is to provide new socks for men, women and children who are experiencing homelessness and/or are in need. Sock It To Em began in 2012 and to date has collected 859,000 pairs of socks that have been distributed in 41 states. Sue grew up on a farm east of Cleveland Ohio, went to Kent State University where she obtained a BS in Elementary Education. She has two sons: Tony who is married and lives with his family in Australia, and Ian who lives in the mountains outside of Denver.

Sue has always had a passion for life and jumped enthusiastically into being involved in various justice and peace activities nationally and internationally through the 60’s and 90’s. Following that phase, she moved towards becoming a student of emotional intelligence wanting to help people to be able to handle life instead of life handling them. That led her to teaching Life Management Skills at Lockheed Martin’s Evening Institute for 6 years, presenting at various corporations and creating a program for preschoolers called I Believe in Me. In 2011, the idea to gather new socks for those in need came to her and she invited her friend Phillis Shimamoto to join her on this endeavor. It evolved in 2012 into forming the Sock It To Em Sock Campaign which has been a vanguard in providing new socks to those in need. During COVID, Sue decided she needed to develop a hobby to keep her sane and active so she taught herself to paint which has blossomed into her selling six pieces of art and claiming the rights of being an artist.

She offers people the small idea of making a difference in the lives of those they don’t know. That can begin with carrying a package of new socks on the passenger seat of their car and when they come to someone in need who is standing on the corner, to hand them a pair of socks. That pair of socks just might help save their life.

Connect with Sue Lee and the Sock It To Em Sock Campaign:

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“I have a love for emotional intelligence... You and I are good friends and we had a talk about how do we go beyond our vision. For me, it’s always been expansion thinking... Expansion thinking is thinking what if, what else, why not?” — Sue Lee

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Dr. Lynn Hellerstein, Developmental Optometrist, co-owner of Hellerstein & Brenner Vision Center, P.C., award-winning author and international speaker, holds powerful and inspiring conversations with her guests in the areas of health, wellness, education, sports and psychology. They share their inspirational stories of healing and transformation through their vision expansion. Vision Beyond Sight Podcast will help you see with clarity, gain courage and confidence. Welcome to Vision Beyond Sight!

Dr. Lynn’s books are available at and

Dr. Lynn is available for speaking engagements and consulting. For more information, visit

To learn more about vision therapy or to find a doctor providing vision therapy in your area, visit:

To learn more about vision and the impact in concussion/brain injury, visit: Neuro-Optometric Rehabilitation Association.

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About Dr. Lynn

A pioneer in vision therapy and developmental optometry, for more than 30 years, Dr. Lynn Hellerstein has helped thousands of children and adults improve their vision and transform their lives — at home, in the classroom, and most recently on the playing field. Her breakthrough methods unlock barriers to learning and “rewire” around brain injuries, and vision perception or processing deficits. But you don’t have to have a vision problem to benefit: her brain training strategies may be the missing magic if you’re an athlete trying to nail a tricky shot or stay cool in competition. If it’s a skill you can visualize, Dr. Hellerstein can help train your eyes — and mind’s eye — on success.

Award-winning and #1 bestselling author, Dr. Lynn has published numerous professional peer reviewed articles, chapters and four books.

See It. Say It. Do It! (2009) - How to see/recognize your goal, declare your intention, and taking action to achieve your vision.

See It. Say It. Do It! Organize It! (2011) - How to create a step by step process to make achieving your goal a reality.

50 Tips To Improve Your Sports Performance (2013) - How to improve your sports performance today by enhancing eye-mind-body coordination skills, achieving the mental edge, and preventing injuries.

Expand Your Vision (2021) - Discover the power of the seeing brain…the creator of your true vision. Gain Clarity, Courage, and Confidence. In this #1 Amazon best-selling innovative newest book, the power of visualizing and believing in the process to break through internal barriers and create new possibilities for achieving your goal is explored. Visualization can be used to increase creativity, to reduce stress and anxiety, and to build confidence in all of the things that they do.