W. Emerson Brantley III, BA, MCL, CME

Emerson is a behind-the-scenes Master Marketing Strategist and Copywriter for Top Companies and Gurus. His national, international and local strategic marketing expertise has been relied upon by a wide diversity of companies that spans 21 countries. These range from Fortune 100 giant Fruehauf Corporation and major shipbuilding operations to small startups. From global leaders Emery Worldwide to top speakers, authors and thought leaders; from small businesses to America's oldest non-profit American Forests, where he spearheaded national joint ventures with Walmart, Walt Disney World, Veterans of Foreign Wars, National Baseball Hall of Fame, Wright Brothers National Memorial at Kitty Hawk and many others.

Sponsored by Speakers Pathway Coalition. We provide training for TEDx Talks, Speakers, Authors, Internet Marketers, Networking, How to Craft Your Talk using Story Telling. For more information go to www.speakerspathway.com

It All Starts With One Question: Why?

Knowing your "WHY" and even more importantly, the "Whys" your Ideal Clients need answered before they
decide you and you alone are WHO they want to do business with, is the key to having a powerful, successful Marketing Strategy. Most marketers SKIP THE FIRST MOST CRITICAL STEP completely, focusing on Who they want or What they think will sell...before knowing Why they will buy first. Why will they listen to you? Why are you any different?

Why should they TRUST YOU or even care? And all the other Whys you need to know, because...

Your Why determines your Who...Your Who determines Your What (your products, services and message)
These Are The Core To Creating Your Powerful Marketing Strategy.

Getting crystal clear on your Strategy makes EVERY other marketing decision easy! Your Strategy will give
you total clarity for all your Where, When and How tactical choices...eliminating any confusion about which
Tactics will work best for you to deliver the kind of results you want. This is the foundation of the breakthrough
marketing approach Emerson calls Whytology^TM.

One key takeaway: Your Strategy needs to be a cooperative effort between Your Marketing and Sales teams.
Too often these two work in separate information "silos," and each one thinks they're doing a great job and it
would be even better if the other got their game right!

In reality, without a Marketing+Sales Partnership (MSP) Marketing can NEVER deliver their best and Sales will continue to have to be "closers" instead of order takers.

With a Functional MSP, Marketing gets so good at eliminating the wrong prospects and attracting the right ones and your message is so on point that when prospects get to Sales their first question is, "So, what'sour next step?" 

Please download the podcast and share with others.  We are also 

Friday Freebie #1)  Dandy Don offered a one-on-one Personal Inventory of what you are Excellent at and what Tools do you already possess, that MAY be hidden from you today. But Don will walk YOU through that process so YOU can walk away with Dozens of Resources to enable YOU to help dozens of people who need what YOU have to offer. To get your FREE COPY contact us at www.speakerspathway.com and just ask for the "Personal Inventory" and we will set up a time with YOU!!!

Friday Freebie #2)  Emerson offered his program S.O.L.D, (S is Strategy plus the Marketing & Sales Partership; O is Objectons Equals opportunity, L is Leveraging Referals and the D is for Duplicating and Automating.)  To get your FREE COPY go to www.Why2Wealth.com/app PLUS a blueprint that will show YOU how all of this works. Plus 15 questions that will help YOU!!!