David Riklan
Our guest today was David Riklan of https://www.selfgrowth.com
Email David at social@selfgrowth.com
His Topic was "The Single Biggest Challenge with Social Media Marketing for Business"
Question? How can you INCREASE your Engagement utilizing Social Media Marketing on Facebook, LinkedIn, Twitter, Instagram.
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There are currently over 3 Billion people using Social Media. Regardless of your target market, your customers are on Social Media and can be reached.
But with those huge numbers come massive competition. Virtually every company now has a Social Media presence and they are all trying to get heard.
Everybody is posting their content trying to get their message out and are frequently being ignored.
There are very few things in the world of Social Media Marketing that are more depressing than a post with barely any likes and no comments.
It yells out to the world that "Nobody Cares!". It's like throwing a party and nobody shows up!
People feel sorry for you. And for those of us in the business world, it sends a very strong message. Nobody cares about what you have to say! Nobody cares about your business. It is providing "Negative Credibility". It's a business killer.
Instead of people seeing you and your company as an authority in your field, they see you as a novice with no experience, no customers and no following.
On top of that, they completely ignore your posts! You need engagement to succeed. In today's interview, David Riklan shares some key strategies to getting engagement as part of your Social Media Strategy.
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