Recent Episodes and Interviews
How to Create a Conscious Mindset for Authors, Part I for Authors part 1 04-18-2024
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles and transformational expert JV Crum III reveal Part 1- Peak Performance Mindsets for Authors and how to create them. JV is the author of the bestselling Conscious Millionaire and host of the Conscious Millionaire Show podcast that Inc. magazine identifies in its Top 13 Business Podcasts. Within, you will discover the true meaning of “trust perfect timing.” And … -4 crucial mindsets for author success. -How to transform to a higher level. -Why you must remove be perfect from the present mindset. -Steps on how to bring your true inner you to you. -What “vibrational” feels like. -The “formula” for how to move you from beyond mouthing “my goal is …” -What actions you need to take starting today to transition to embrace author success. -Why you must identify the three fears that will hold you back from your success. And, of course, much more. You can get JV’s book for free at www.ConsciousMillionaire.com/freebook Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Discover the Ultimate Social Media Toolbox 04-11-2024
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles and Kathleen Sweeney, COO of BookBrush, reveal the latest in BookBrush tools … think of it as the Ultimate Social Media Toolbox. It's time to get your social media mojo into hight gear. The rise of social media has truly changed the publishing game! Get ready to navigate the sea of social media overwhelm and reduce your legwork. Your take-aways include: • Social Media Management options for beginners to advanced. • How to use social media to spread the word about your book. • Tips for getting your name out there. • With a few clicks, you can promote news releases, your events, and projects. • Continue to Connect with your readers anywhere, anytime. • If you need help with using Amazon +, it’s here. • Book Brush now offers a Social Media Management service to navigate the complexities and the world of social media. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
20 Tips and Tools for Author Success 04-04-2024
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals over 20 tips and tools to enhance your author success, build your influence, and support your book marketing going forward. Your takeaways include: -book marketing ideas -website panache -social media strategies for posting -tools for eyeball emphasis -tools to build your knowledge base And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
PR Power for Authors 03-28-2024
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the latest in PR strategies with PR expert Andrea Pass., founder of AndreaPassPR.com. In a fast hour, you will come away with plenty of refreshing insights and ahas that will sparkle a dull website and spruce up your online influence. • What public relations can do for authors. • Why authors need PR as part of their marketing mix. • What the difference between PR and advertising is. • How earned media coverage drives book sales. • What you have to do to be prepared for public relations outreach. • What the long-term benefit of press coverage is and how to take advantage to it. • What your website media tab needs now and how to update it. • What elements to add to your website media tab on an ongoing basis. • Which social media sites to use for book influence And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Creativity Juice for Authors & Writers 03-21-2024
In this week’s AuthorU-Your Guide to Book Publishing, creativity and writing coach Melody Jones joins Host Dr. Judith Briles. If you feel stifled, uninspired, and tired of the blank page syndrome, this episode is for you. Get ready to move past the writing blahs by tapping more deeply into your creative core. Your listening takeaways include: • What is creativity–exactly? • What does a dog’s life have to do with creativity? • Artistic expression welcomed: being able to draw a stick figure is not a prerequisite. • Your body is a creative tool. • Can you describe something to an alien? • Valuing creative energy in the “ordinary.” • Using structure as a framework for creativity. • Discover WikimediaCommon.com • And, of course, much more. Our promise: you’ll leave with a refreshed mind and new ideas for moving past the doldrums. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
How to Create the Ultimate Opt-In for Website 03-14-2024
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the ultimate tips for turning your website into a hot magnet for new clients, fans, your book, and your expertise. It’s Judith “solo” to deliver the step-by-step tips for creating the ultimate Opt-In or Lead Magnet to build your followers and fan base. Your listening takeaways include: -The What of what you will need to create your Opt-In. -The Why of what makes your website and Opt-In the treasure chest every author should have. -What the essential components of your shout-out campaign must include. -The How of what you do next to roll out your Opt-In campaign. -The secret sauces that every campaign must have to target its audience. -Judith’s step-by-step in putting it all together. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. It’s ranked in the Top Ten of book marketing campaigns. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Marketing or Publicity ... Which Comes First? 03-07-2024
Do you want to get your book seen and sold? You can and in this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles invites author and marketing strategist Claudine Wolk to join her. -learn the value of "rolling" publicity. -get tips for being seen. -get tips on selling your book. -learn the three essential tips to publicity. -and as always, much more. Join in and learn with the AuthorU-Your Guide to Book Publishing podcast.
How to Get Book Reviews 02-29-2024
In this week’s AuthorU-Your Guide to Book Publishing, Rox Burkey joins Host Dr. Judith Briles to reveal strategies and tips for getting, posting, and using Book Reviews. Your takeaways include: - Why you want reviews. - How to find reviewers. - How to request and get reviews. - What to do with them when you get them - How to create and give them to other authors. - Tips on follow-up after author events. - How to push them out on social media, blogs, your website. - Discover and use Indtale, Literary Titan, PenCraft Awards for low-priced allowed reviews. - Avoid the higher priced reviews, such as Kirkus. Rox Burkey does reviews at no cost as well. Her website is RoxBurkey.com and her contact email is RoxB@RoxBurkey.com for information and criteria she uses. Rox did a review of my historical fiction book co-written with Brian Barnes: The Secret Journey. Check out the type of sin-depth review she does: https://roxburkey.com/interview-with-brian-barnes-and-judith-briles-co-authors-extraordinaire/#comment-11663 And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
2024 The Good, the Bad, the oh-so Ugly of AI 02-22-2024
AI Is Back … the good, the bad, and the ugly to come In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites AI expert Greg Jameson back to dig into AI – the good, the back, and the ugly to come. AI has transitioned from clumsy in the beginning to clunky to sophisticated as 2024 begins. Your listening takeaways include: - The advances in AI in 2024 will dwarf what rolled out in 2023. - Watch for custom niche AIs. - Legal issues over copyright are going to require lawmakers to put laws into place. - AI hallucinations will become less. - Ethical problems will increase as deepfakes get better. - Phone and email scams will increase. - Expect to see at least one major shakeout in the AI industry. And my recommendation. If you are using any AI for research-related writing, make sure that you are using Perplextity.ai to identify all resources that are used to create your copy. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Swag and Book Marketing 02-15-2024
Swag and Book Marketing...the Magic Duo In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles invites cover and book designer Rebecca Finkel back to talk swag and book marketing. Your success going forward is all about what mindset you choose to have. Add in your branding, theme, the CORE of your message or storyline and wrap it all with consistency. For 2024, must-haves include: - Bookmarks - Postcards, including creating multiples as in a series - Banners - Build SuperFans - Author and Book one-sheets For your book, must-haves include: - Adding a bonus chapter within the book. - Create a bonus chapter that isn’t in your book … and add to your website. The only way to get it is that the reader needs to submit their email and name. - Seek out book clubs –in-store, within region, online or add to your website as a perk. Tune in for lots of ideas and how-to tips to enhance your influence and marketing via the AuthorU-Your Guide to Book Publishing podcast and is ranked in the Top 10 podcast for authors and bookmarketing. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Writing and AI-what works and what doesn't 02-08-2024
Writing and AI … what works, what doesn’t. In this week’s AuthorU-Your Guide to Book Publishing podcast, Host Dr. Judith Briles invites award-winning author and writing coach Mara Purl to join her as they take writing strategies coupled with AI … what works and what doesn’t. Your take aways will include: - The background to AI and why did Larry Page of Google believe that it doesn’t matter where and who material was taken from. Ouch. - What authors and companies are at the forefront of moving forward … and resisting. Hmmm. - The latest on Copyright and infringements. - Identifying useful AI tools: Grammarly, Rytr, Frase, Word AI, Perplexity. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Writing Tips for 2024, Part 1 02-01-2024
Writing Tips for 2024, Part 1 In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles welcomes bestselling and award-winning author Mara Purl to reveal strategies and tips for writing in 2024. Areas that were dived into include: - Self—times ... stamina, inspiration, scheduling. Key take away: honor time space. - Message ... evolving to the CORE message of your book, and what you, the author is about. Style and Voice—knowing your characters and yours. -Market Research ... using the three types of research every author should know about. -Budget Planning ...including time and money. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Crowdfunding 2024 for Authors podcast 01-25-2024
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the power of using and implementing a crowdfunding campaign for your book—or any project that is in your wheelhouse. Only 35% of publishing related campaigns. You will get tips on how to be in the minority! -Crowdfunding stats for 2023. Some are eye-opening. -Crowdfunding moneys can be used to print your book. -Crowdfunding moneys can be used to push out a marketing and publicity campaign. -Crowdfunding moneys can be used to spin off a screenplay. -Crowdfunding moneys can be used to seed your next project. -Crowdfunding can build buzz for you, your expertise, your book. Crowdfunding is work—don’t kid yourself. It will take some time and definitely, energy. You will need to sprinkle in your creativity to bring the spark that becomes a magnet to attract crowdfunding participants you have no previous connection to. Your listening takeaways include: -The Who, Where, Why, Why, and When of your campaign. -What the essential components of every campaign must include. -The secret sauces that every campaign must have. -Judith’s cheat sheet for success. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
2024 Editing Tips, Part 2 01-18-2024
In this week’s AuthorU-Your Guide to Book Publishing, Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast, rolls out Part 2 of Editing Tips for 2024 with fiction editor Barb Wilson to step up and reveal her key strategies for 2024 success for authors. - Start thinking World Building … world building is not exclusive to fantasy and sci-fi—it’s in every genre. Build yours and know the details. The result is rich story flow. - Development and Content editing … is the hardest, longest, and most costly in the process. - Copy editing is all about the mechanics, line by line. - Proofreading/cold eye. It’s a must. - Tips for looking at plot holes.- Foreshadowing entices a storyline. - Discover EFA.org – the Educational Freelancers Association for cost guidelines. And, - of course, much more. Editors have the skills to fix your words and make you shine. Use them. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 16,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Editing tips for 2024 Part 1 01-11-2023
In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles dives into a topic that is a must for every book. One that many authors avoid … because it costs money. They take the DIY approach … and a book failure mistake. Authors need editing ... not just a few EVERY author. Joining host Dr. Judith Briles is Editor Barb Wilson. She sharpens her creative mind and red pencil to offer a variety to tips and strategies for 2024 that includes both fiction books and nonfiction books. -Essentials include writing at least three of the five senses in your descriptions. -And much more. -embrace your world-building power .. it's not just fantasy and sci-fi. It's another must-listen to AuthorU-Your Guide to Book Publishing podcast for your authoring and publishing success.
Book Marketing for 2024 with John Kremer 01-04-2023
Host Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast, has invited book marketing guru John Kremer to step up projections for 2024 for authors. Your goal: You want to create what others want to read. Smart 2024 strategies include: -Start knocking on social media doors. -Hooking onto existing bestseller titles and authors in your genre with ongoing posts. -Hooking onto names of authors and their titles that are bestsellers in bookstores you want to work with. -commit to "knocking on doors" 20 times a week. Pitching you and your book--speaking, podcast guesting. -80% of book sales come from "word of mouth". -
#1 Podcast for authors in 2023-Writing Blunders for Authors to Avoid 12-28-2023
7 Writing Blunders for Authors to Avoid Judith Briles The Book Shepherd identifies 7 Writing Blunders for Authors to Avoid in this episode of the AuthorU-Your Guide to Book Publishing podcast. It’s just Judith solo—this episode is the perfect refresher any time of the year. Originally aired January 12, 2023, this episode was the #1 show in 2023. It has been downloaded 328,123 times. Your takeaways include: -7 essential tips for book review gathering -tips for creating eyeball-grabbing headlines -tips for knowing which type of editor to engage and when -tips to avoid editing mistakes -tips for copyediting shortcuts Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
#2 Podcast 2023- Book Marketing and Beyond @12-21-2023
Get ready for an hour with two masters of book marketing and what you should be doing for 2023: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast. Originally aired January 5, 2023, this episode was the #2 show in 2023. It has been downloaded 323,950 times. Your takeaways include: • Hot tips for 2023 to do starting now. • 3 things to do for book marketing starting today. • What bombed in 2022, including NFTs and crypto. • Why being a podcast host may be a mistake. • Why being a podcast guest is better and how to take advantage of it when you are the featured guest. • Easy peasy way to become a guest on a podcast. • Why TV coverage has less pop. • Why libraries are a sweet spot for your book. • Why the Weeklies should still get your attention. • Why newsjacking is an ideal publicity window. • Discover MeetCopper.com ... new platform for authors and books Are you ready to start? If you don’t want your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and John Kremer will position you and your book to move forward in this episode of the AuthorU-Your Guide to Book Publishing podcast. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
#3 Podcast 2023--Branding, Logos, Author Influence 12-14-2023
Author question for 2023 ... What’s in your brand and influence wallet? Has your branding and influence stalled? Logos and EPKs to the rescue! And the question for leading into 2024 … all of the above! Multiple award-winning book designer Nick Zelinger dives into the importance of Author logos – creating that instant connection to your author brand. Why do so many self-published authors overlook such a powerful marketing tool? Nick will give tips and strategies on what to look for, and how to even create your own author logo. Originally aired January 26, 2023, this episode was the #3 show in 2023. It has been downloaded 243,496 times. ALSO ON TAP: We’ll discuss the audiobook craze and how to create as audio cover that compliments your printed and digital versions—it’s not a fad! Last but not least, we’ll tackle the topic of creating an EPK–the electronic press kit for authors – what elements to include for the ultimate marketing piece. Your takeaways include: -Websites to use to goose your creativity and discover logos to brand with and morph to. -Why your book covers need makeovers for different formats. -The power of an EPK ... Electronic Press Kit—make sure yours includes the essential ingredients. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
#4 2023 Show- How to Earn a Living Writing - Finding Money 12-07-2023
Can writers earn a living writing? That’s a YES from author and the founder of FundsForWriters.com, C Hope Clark. Originally aired February 9, 2023, this episode was the #4 show in 2023. It has been downloaded 233,378 times. In this episode of the AuthorU-Your Guide to Book Publishing, she joins host Dr. Judith Briles and C Hope Clark dive into author and writer success factors: • Why all writers should diversity their writing in earning a living. • Why and how writing contests can catapult a career, opening doors. • Why authors and writers must balance their left and rights brains—the business and creativity. • Why writing regularly is crucial–habits must be groomed. • Why taking the time to apply for grants is a good thing. • Why the “slow and steady” wins the race with a writer—success is slow. • Why it’s an essential to “convince” the judges when submitting for grants that they want to be you. You’ll come away with tips for expanding your writing chops. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
The Ultimate 2024 Calendar Days for Authors 11-30-2023
AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles has put together the ultimate 2024 special calendars for authors. Think book days, publishing days, writing days. Months. Weeks. Individual days. Get tips on how to use ... -Posters -Quotes -Book marketing campaigns It's an explosion of resources for 2024 for each month with Judith and the AuthorU-Your Guide to Book Publishing podcast.
Unclutter and Delete Computer Chaos 11-23-2023
It’s Time to Unclutter and Delete Computer Chaos Joining AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Nick Zelinger graphic designer at NZ Graphics. Over the twenty years they’ve worked together, they’ve worked with the chaos that is generated from computer disorganization that authors find themselves in. Get a variety of tips and strategies to bring Zen into your writing and publishing life. Between Judith and Nick, they have a list of what to keep and what to dump pronto. Their goal: bring sanity to your computer workspace. Your takeaways include: -What to do before trashing any file. -How to determine which files to SAVE and which to TRASH. -Why you want to embrace the art of creating Folders and Subfolders. -Tips on how to organize and clean up your project folders. -Which remote drive to use for storage and backup. -What to know about syncing services including Dropbox, Box, Google Drive, iCloud. -What emails you should keep.
Use the Three-Prong Attack for Building Followers 11-16-2023
Tom Antion IS Back … with Oddles Author Success Tips and the Three-Prong Attack. He is the Internet Marketing guru for this edition of the AuthorU-Your Guide to Book Publishing podcast. This edition is all about Internet Marketing … and Tom’s Three-Prong Attack to create big bucks. Listen to his podcasts and grab via ScrewTheCommute.com/automatefree ... his free guide to grow your business and followings. As always, this is another get-out-the-pad for oodles of note-taking. The ideas roll from the get-go. Tips on how to build your influence, sell more books, and definitely gather interest for you and your expertise. -Discover the “content locker” method of grabbing emails. -What are the four elements of engagement that the algorithms look at. -How to verify your engagement factor. -How to create a “microtest” on your emails. -Why you should dump non-response followers on social media. -How to use advertorial and upselling. -Discover the resources on CafePress and Zazzle to create no-thinking products to offer and get paid for. -Use the three-pronged attack on the Internet. Join in ... you will learn lots! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Master eMail Marketing 11-09-2023
The Master of eMail Marketing joins AuthorU-Your Guide to Book Publishing podcast host Judith Briles for this info-heavy session. Expert Tom Antion has never had a job. He's an Internet Multimillionaire who has sent out over a billion emails over the past 29 years with virtually zero complaints. He's the founder of the only licensed, dedicated Internet and Digital marketing school in the country and the subject of the Hollywood Documentary "The American Entrepreneur" premiering Spring 2024. His website is Antion.com. Don’t start listening until you have a pad of paper and pen in hand. Ideals will come out you like a tsunami. It’s a Master class in eMail Marketing. • Is email marketing dead like lots of marketers try to tell you? • What are some of the most important things to do when you broadcast an email? • Should you use a Single Opt-In vs Double Opt-In? What are they and what are the pros and cons? • Should you start out with free email broadcast systems? • Do you know the difference between a broadcast and an autoresponder? • Do you know what a sequential broadcast is? • Do you know when it makes open rate sense to drop graphics? • Would you like to see your open rate soar? • And there is so much more … Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Book Marketing Forward, Part 2 11-02-2023
Are you READY for Book Marketing for the final two months of the year? It’s the giant book-selling season and let’s brainstorm strategies and tips to get your books into the hands of the readers who want them … and need them. Joining the AuthorU-Your Guide to Book Publishing podcast is Brian Jud, author of How to Make REAL Money Selling Books. There was so much information from last week, I invited Brian back for Part II n this weeki. We will start with: -Why and how to bundle books and products. -Why certain government portals are HOT for authors and why you should use them to display your book. -How to reach the Home School marke and the NationalHomeSchoolAssociation.com-it's significant. -Why you should know about the military buyers and where to reach them via AAFES.org. -Why the GSA.gov website could be your magic portal to position your book within. -Why the APTAC.us.org procurement portal could be the site for you that never stops giving. -Why you should never forget the four Ps of marketing...Product, Placement, Pricing, and Promotion.
Book Marketing Forward, Part 1 10-26-2023
It’s the giant book-selling season and let’s brainstorm strategies and tips to get your books into the hands of the readers who want them … and need them. Joining the AuthorU-Your Guide to Book Publishing podcast is Brian Jud, author of How to Make REAL Money Selling Books. There was so much information, I invited Brian back for Part II next week. We will start with: -Why and how to define target buyers. -Why create products available only on your website. -Why a special gift edition for corporations and associations makes author sense. -Why niche bookstores make sense to connect with. -What not do to in the final quarter of the year. -Why you should put out a quick Holiday newsletter. -Why and how to use the NCAA "bracketology" strategy to test what works and what doesn’t.
How to Write and Publish Childrens Books 10-19-2023
Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Liza N. Burby, the author of How to Publish Your Children’s Book. She’s the author of 38 nonfiction children’s books and four nonfiction books. She is also an award-winning journalist who has been writing features for newspapers like Newsday and magazines and websites for over 35 years. Her website is https://lizaburby.com/. Your takeaways include: • How to become familiar with the children's book industry and why it matters. • Why it’s essential to know the WHO of the reader and to understand their psychological development. • Know what audience you're writing for. • Don't chase trends; be a trendsetter to thrive. • How a book becomes a gamechanger. • Think about why you want to be published. • Understand that book publishing is a business. • How to get the attention of an agent. • Don't be afraid of rejection—they happen. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Visualize Your Author & Writing Success podcast 10-12-2023
Author and Vision expert Dr. Lynn Hellerstein joins host Judith Briles, The Book Shepherd, for an insightful episode on AuthorU-Your Guide to Book Publishing podcast. It’s all about Vision, and its impact on writing, research, publishing, book marketing, and creating author confidence. It's all about vision and using visualization to soar your author and writing success. Get ready to embrace the rules of visualization and: -Get useful tips to unblock writer's block. -How to envision your author success. -How to initiate the process of writing your book. -How to expand your creativity. -How to expand your author and writing vision. -How to implement multi-sensory imagery. -How to eliminate author burnouts that can spiral out of control. -How to reduce anxiety created by author overwhelm. -Tips on how to open up the “flow.” Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Get Your Nonfiction Book Published podcast 10-5-2023
Joining host Dr. Judith Briles is Rudy Shur, founder and CEO of SquareOne Publishers based in New York, selected by Publishers Weekly as one of the fastest-growing indie publishing houses in the US. Rudy is the author of How to Publish Your Nonfiction Book, 2nd Edition, and is a board member of the American Association of Publishers for Special Sales. Today’s show focuses on publishing tips for author success. Your takeaways include: -Essential tips to identify and avoid smoke and mirror publishing companies. -Four no-nonsense steps in approaching an acquisition editor and how to do it in four paragraphs. -What the bigger mistakes that not-yet-published authors make when trying to find a way to get their work out. -How the self-publishing evolution has effected publishing ... and where it is going. -The good, bad, and ugly of what AI has unleased. -What the top concerns for writers, published or unpublished, when it comes to things like social media’s effect on the public’s reading. -What authors must do to promote their books. -Could books go the way of extinction? Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Create Book Marketing Contests 09-28-2023
Have you ever thought about creating a contest to start the buzz about your book? Now's the time! JOining host Dr. Judith Briles is her guest, Authors Assistant, Bobby Crew. Bobby has created and run multiple contests for his clients. When you do you seed the influence your words and YOU have with new fans. It's a good thing. Your takeaways today are: 1. Why you should consider using contests and giveaways to grow your following. 2. What Kinds of Giveaways to consider. 3. What Programs are ideal to use as a contest platform and push out. 4. What to do with the emails you harvest when people sign up. 5. Why a great opt-in helps boost your contest. 6. Tips for getting your contest in front of new eyes. 7. How to create a group contest. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Create an Online Course that POPs 09-21-2023
How to Create an Online Course that POPs Whether you are a fiction or nonfiction author, it’s time to learn an insider’s tips on how to create an online learning course that delivers innovative, creative, and fun ways to engage participants to support your wisdom and expertise. Keith Newhouse has over 15 years of experience designing online courses and training. He works with authors to reach and engage with their audiences using online courses to supplement their books. Check out his website at www.KeithANewhouse.com Your takeaways to create an Online Course that Soars includes: -Why should your supplement your book with an online course. -What the basic building blocks of an online course are. -What tools are needed to create an online course. -Keith’s favorite tools to use—many are free. -Tips and tricks creating an online course. You will come away with what you NEED to know; what you SHOULD know; and what would be NICE to know. Join in ... you will learn a lot and have fun, too! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Are Your Intellectual Property Rights at Risk? 09-14-2023
Are Your Intellectual Property Rights at Risk? Have a Super Lawyer in Intellectual Property by your side for an hour. Meet Ava Doppelt from Allen, Dyer, Doppelt & Gilchrest, P.A. where she has represented writers, publishers, artists, musicians, computer programmers, and businesses. Your takeaways include: • Updates to using the copyright mark © ... as in just about everywhere. • Understanding what you need to protect your website. • Steps you must take today with your website designers. • Strategies to protect your intellectual property—your words, your stories, your books. • When to shout out about your forthcoming and when to not. • Know when book parts aren’t protectable. • Insights on how to quote from common resources, including the Bible. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Niche Writing, Presenting and Promoting 09-07-2023
Joining AuthorU-Your Guide to Publishing host Dr. Judith Briles is Rob Jacob—an author, speaker, and living historian. If you were to meet him at an event he’s featured in, he could be part of a Western Gun Fighter group or the Revolutionary War ... or the golden age of piracy. It's time to learn about: Niche Writing, Niche Presenting and Niche Promoting! Your takeaways include: • How to step out of your comfort zone. • How to do the research to move into a “character” and “time zone.” • Where to discover and get period garments that don’t look like they are for Halloween. • How to create effective promo material. • How to determine which promo material to use for book presentations. • How to connect with college and library museums and bookstores. • How to create an impressive book signing and accessories to use. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Speaking Power will Morph Your Book Sales 08-31-2023
Can speaking on your book … your expertise … morph your book sales? Why YES … YES it can. And the sooner you start speaking on both, the better for your influence building, your social media presence, and of course, your book sales. Your listening takeaways include: - Why you should be speaking on your book and when to start. - When to start charging and what to charge for your speaking fee. - The key components that every presentation needs. - Why every presentation should have a contract, even free ones. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 15,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Writing and Book Review Tips for Authors 08-24-2023
Joining the AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Author Hall of Famer Sandra Dallas, author of 18 adult novels, five mid-grade novels, and 10 non-fiction books. Sandra’s novels with their themes of loyalty, friendship, and human dignity have been translated into a dozen foreign languages and have been optioned for films. In 2021, she was inducted into the Colorado Authors’ Hall of Fame, and in 2023, she won the Colorado Book Award. Her first novel came out when she was 50. Sandra reminds listeners to write by writing. Her tips include: - How to increase Fan engagement. - How to write by writing. - How to get a rejected book resurrected. - How to make a book pop out. - How to get books reviewed. Sandra knows how she’s going to start a book and how it will end. Everything else between the covers evolve as she writes. She reminds you ... don’t give up. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Author Success via Niche Writing 08-17-2023
Joining the AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Manuel Ramos, a Colorado native and retired lawyer, is the author of eleven novels and a short story collection. He has received the Colorado Book Award, the Chicano/Latino Literary Award, and Honorable Mentions from the Latino International Book Awards. His first novel, The Ballad of Rocky Ruiz, was a finalist for the Edgar® award. Today, the focus is on the art of niche writing. Your takeaways include: • Why the are of living is the single best research you can do. • What is noir writing. • How to avoid “rut” writing. • How to create the best dialogue. • Why it’s better to write in the first person POV. And much more... Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Lessons on Life and Writing 08-10-2023
Is writing a puzzle? Why does it feel like it? The puzzle starts with the CRAFT ... ID the puzzle pieces and always read the genre you are writing in ... begin with looking at look at the structure. Christy Award-winning Colorado author Patricia Raybon joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for a fresh, candid, summertime discussion on solving writing and publishing’s toughest puzzles -- inspired by her new Annalee Spain “history mystery” series. Takeaways include: • What writing threads aare • What is “history mystery”? • How to combo history with contemporary storytelling. • How to expand Research beyond your what any author uses. • Differences in fictional and nonfictional storytelling. • Discover the power of oral history via library archives. • Why you must learn the digital age. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Websites for Author Success 08-03-2023
Joining the AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Michelle Renee, author website developer. We start with the most common questions we typically hear: 1. When is the right time to invest in an author website? 2. What are the critical pieces of information you need to include on your author website? 3. How to use your website as a book marketing tool. 4. What are the common pitfalls when designing your website and how to avoid them 5. Do you have to spend thousands of dollars on your author website? Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Deleting Digital Dinosaur Resistance 07-27-2023
If you are still encountering resistance to the social media world ... it’s time to break through your barriers. Or if you have already, it’s time to either redirect or open up to new ideas and pathways. In the episode of AuthorU-Your Guide to Book Publishing podcast, marketing and publicity expert Robin Samora joins host Dr. Judith Briles. Platforms are essential ...it’s time to revisit yours. Your takeaways include: • Identifying the digital dinosaur within. • How to get out of the digital dinosaur mind set. • What’s a book publicity plan for today’s author—newbies and advanced. • Publicity ... when to take the DIY route and when to hire out. • Why is it important to build or rebuild a platform? • How to keep momentum when you’re super busy. • Tips on how to train AI. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Create Foreign Rights for Your Book 07-20-2023
Getting your books into foreign markets is something Jan Yager knows about. Her book, Foreign Rights and Wrongs opens up what I’ve called “mailbox” money for years. She joins me, Dr. Judith Briles, on the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • The six best ways to sell foreign rights. • What a co-agents are and how to work with them. • What the top foreign markets are and how to pitch to them. • Your book doesn’t have to be a bestseller to generate one or more foreign rights deals. • The #1 foreign right and the #1 foreign wrong you need to know about. • Timeframes for securing a rights sale. • The range of advances from a foreign rights sale. • What you need on a one-sheet. • How to write a query pitch letter to a foreign rights agent or publisher. • What to do when you get a NO. • The three best reasons to sell your book in other territories and/or languages. Final thoughts ... the international rights market moves at a slower pace. Don’t be impatient—you may be viewed as pushie. And this isn’t the flea market ... don’t dicker. you as pushie – don’t dicker. A simple YES goes a long way .... Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Promo & Publicity...the Author Bugaboo 07-13-2023
It’s an author bugaboo ... I don’t want to do book promo and publicity until my book is available. It’s time to stop it. Joining the AuthorU-Your Guide to Book Publishing podcast host, Dr. Judith Briles is Dr. Jan Yager, the author of 50+ books, in a wide range of genres including adult nonfiction, adult fiction, poetry, dramatic literature, and illustrated children’s books –with translations into 35 languages. She is a master at self-promotion ideas to take YOU and your BOOK to recognition and book opportunities. Jan’s website is https://www.DrJanYager.com Your takeaways include: • What the most common mistakes authors routinely make ... and how to stop them. • Why you are your book’s best promoter and advocate. • When to hire help especially a publicity pro with up-to-date media contacts he/she can tap into for you and your book. • Why media training and/to working with a book coach can be helpful especially if this is your first book or you haven’t published one recently. • Learn about the myriad of promotion options and then focus in on the ones that work best for you and your book. • Why you want to make friends with the media and when to start doing it. • Why you should think about Giveaways. • When and how to create a timeline to roll out publicity. • Why YOU, your BOOK, and your WEBSITE needs a well-written media kit and the essentials that must be included. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Writing ... The Who and The Why 07-06-2023
On Writing ... The Who and The Why Authoring and writing can be a lonely number. For most, it’s a solo dance. It’s a focus time. And an exciting time. Dr. Judith Briles has written 43 books. She’s sold over a million copies of her books. Her books have been in four key genres: Finance (80s), Business (late 80s-early 90s), Health Care (90s-early 00s), Writing/Publishing (10s to 2023). The Author’s Walk is her last book for the Writing/Publishing genre. This year, she stepped into her fifth genre: Fiction and specifically, Historical and Women’s Fiction. In this podcast, your takeaways include: -The 7 elements to set yourself up for organizing and moving forward. -Why it’s essential to embrace the WHY you are writing. -Why it’s essential to Know WHO you are writing for. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Book Marketing Forward for 2023 06-29-2023
Get ready for an hour with two masters of book marketing and what you should be doing for the rest of 2023 and planning forward for 2024 author success. John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast are for updates, getting back to basics, and adding to your marketing mix. Your takeaways include: • More tips for 2023 to do starting now. • Why your CORE message is an essential component in your marketing. • Why being a podcast guest is better and how to take advantage of it when you are the featured guest. • Why authors must move being “proactive” to the top of their marketing list. • What sparks a reader’s interest. • 3 essentials that every book cover must have and do. • How not to be a social media wimp. • How to test social media ads. • Easy peasy way to become a guest on a podcast. Are you ready to start? If you don’t want your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and John Kremer will position you and your book to move forward in this episode of the AuthorU-Your Guide to Book Publishing podcast. Join in ... you will learn a lot!
Branding and Influence Building Tips for Authors06-022-2023
Branding and influencing building tips for authors should be in the top five must-dos for author success. Host Dr. Judith Briles and the AuthorU-Your Guide to Book Publishing podcast have Gina Carr with them for this episode that sets the stage to roll out an effective branding and influence-building strategy. Your takeaways include: -AI tips .. discover AITools4Biz.com . -Tips for outline articles and blogs plus creating a call to action. -How to build your podcast guesting requests. -The best way to use LinkedIn's newsletter tool. -How to create credibility from the get-go. -Remember WHO you are serving with your words and advice. -Remember that YOU are a problem solver. Of course, there is much more ... It's 57 minutes of success waiting for you through the AuthorU-Your Guide to Book Publishing podcast.
How to Stay Out of Trouble with AI podcast 06-15-2023
Are you ready to discover what authors and writers need to know about AI that can get them into trouble and how to stay away from it? With host Dr. Judith Briles is Terry Brock, expert in gizmos, gadgets, the internet and AI. Your takeaways include: - How authors can use AI that will surprise you. - What is ahead in the world of publishing that authors need to know. - New tools for book marketing that are working today. - Why info overload isn't the problem for feeling frustrated or exhausted. -Why to use YouTube and discover TubeBuddy. That and much more. Join in on the AuthorU-Your Guide to Book Publishing podcast to advance your author success.
From OLD Book to NEW BOOK 06-08-2023
From OLD to NEW ... Book Makeovers When was your book published? More than five years ago? Have you thought about doing a makeover? It could be a mini ... or a maxi makeover ... redo ... or a major gutting. Joining Dr. Judith Briles The Book Shepherd is multi-award winning book and cover designer Nick Zelinger of NZ Graphics. Takeaways include: 1. Key changes in the front matter of your book. 2. Key changes and adds to the back matter of your book. 3. Changes to your entire cover--back and front. There are several factors to consider, which is what this edition of the AuthorU-Your Guide to Book Publishing podcast does.
Tips for Authors When Negotating 06-01-2023
When it comes to dealing with “stuff” for most ... the idea of “negotiating” will most likely not be at the top of the list. And yet, you do it daily. Sometimes with others over meeting places and times; sometimes with a contract that you are considering; and sometimes with yourself. The Master Negotiator Greg Williams joins Dr. Judith Briles with a lively hour that includes: -Understand from the get-go what your “points of leverage” are. -Why you must bring “awareness” to your game. -Why the person who asks the most question is leading the negotiation. -How to handle a difficult person during a negotiation. -How to be ready to walk away BEFORE you say a word. -When you should walk away. -When to know how to use a “tit for tat” strategy that means you give up nothing or very little. -How you can tell what may be important to someone via the other side’s body language and nonverbal presence. -When you should mimic the body language or actions of the other side. -How to crack a stoic person you are attempting to negotiate with. -How you can improve your chances of getting a book deal through better negotiation efforts. -How to position yourself better before seeking or accepting an offer? -When should you back away from an offer or test its validity, and how is that negotiated? By listening to this informative and interactive interview, you will gain insight into all of the above. Join in ... you will learn a lot! If you don’t want you and your book and your author influence to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Libel, Plagiarism, Slander and AI...Oh My! 05-25-2023
Libel, Plagiarism, Slander and AI ... Oh My! It's an As the Legal World Turns episode. Hey authors—the legal world goes round and round. Publishing attorney Jonathan Kirsch joins the latest AuthorU-Your Guide to Book Publishing podcast and reveals the latest on slander, plagiarism, copyright infringement, and AI problems. Your takeaways include: -What could writing a memoir have in common with the Fox News slander lawsuit? -Why would the US Copyright office decide not to copyright books that use AI? -Would you like useable tips for avoiding libel issues when writing a memoir? -Would you like to reduce the possibility of plagiarism and eliminate it in any writing you are working on? -Are your using #AI to write your fiction? STOP. The US Copyright office will not copywrite books that use AI. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Successful Authors Have Successful Routines 05-18-2023
Routines for Self and Book Creation All you need to do is ASK a successful author: What do you do to write? What do you do to connect with the readers you are writing for? What do you do to promote your book(s)? Successful authors have successful routines for themselves and the books they write! With Dr. Judith Briles on this episode of the AuthorU-Your Guide to Book Publishing is a sought-after speaker and bestselling author Marsha Haygood. One of her books is the Little Black Book of Success—designed for women in leadership or seeking leadership positions. With a combined 1,000 reviews on Amazon for the initial book and now the Workbook, the publisher has contracted for an all new edition. Your takeaways include: -FEAR is False Evidence Appearing Real. -Feel the FEAR ... and do whatever “it” is anyway. -When you step outside your comfort zone ... Opportunity appears. -When you write from the heart, it will always be better than you think it will be. -Don’t hesitate to Ask for Help ... look, listen and learn from those willing to share positive insights. -Make writing is one of your “Success Routines” ... just write and the book will eventually take form. Join in ... you will learn lots! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
The Art and Power of Speaking Titles 05-11-2023
Speaking is the #1 way to create a tsunami of book sales. The door opens widely when the author has a title that is clear about what a speech is about and delivers. In this episode of the AuthorU-Your Guide to Book Publishing podcast is solo and expands of the How and Why of creating a powerful Speaking title plus the structure of the speech that follows. The genesis is her book, How to Create a Million Dollar Speech. Your takeaways include: -How to engage meeting planners with a speech title. -Why using a subtitle with your speech title raises the bar for being hired for a conference. -Why speech titles must be clear for a meeting planner and audience participants as to what the speaker will deliver. The AuthorU-Your Guide to Book Publishing podcast opens the door to create a million dollar speaking career.
The Inner and Outer Author Roles 05-04-2023
The author life is a calling. Sometimes it comes early ... sometimes it is late ... and sometimes it’s on an intermittent basis. But it’s a calling to you to share your words. Your insights. Your stories. Joining Dr. Judith Briles is bestselling and multiple award-winning author Mara Purl. The discussion: the roles of the Inner Author and the Outer Author. The Inner Author’s work focuses on the author’s core values of self and for the book. It’s the place where the author: -Writes what matters to him or her. The passion flows through to the story, to the author as the creator. -Profiles and characteristics of characters in fiction are known and become alive in the words that are written going forward. -Memory and Visual prompts are in play—color coding, use of sticky notes and dilemmas and conflicts are foreseen by the author. The Outer Author’s job is to engage in the shout-out...both pre-availability and once published. -Adding to contacts and in social media platforms becomes instrumental in book marketing. -Strategizing and implementing a book marketing campaign that comes in waves, not just a one-time event. -Reaching out to book clubs, speaking opportunities, and podcasts to build influence. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Creating a Willing Suspension of Disbelief in Writing 04-27-2023
Fiction writers must create a contract with their readers ... a Willing Suspension of Disbelief in their Writing per NY Times bestselling author W Michael Gear. The author of 84 books and counting, he identifies the Rules every author must honor. It starts with ... "I will tell you a story and you will agree to 'believe it.' If the writer doesn't deliver, the contract is canceled--the reader exits following and buying the author. His #1 Rule--write what you know ... and if you don't know it ... learn it. It's a lively hour on the AuthorU-Your Guide to Book Publishing podcast with Host Dr. Judith Briles and her guest--lots to think about; chew on; and take your writing to a much higher and richer level.
Which Book Reviews Are for You? 04-22-2023
In an age where people count on reviews for everything from refrigerators to restaurants, book reviews are key to an author’s success. In this episode of the AuthorU-Your Guide to Book Publishing podcast, it's a deep dive into the WHY, HOW, WHERE, and WHAT of Book reviews. Joining Host, dr. Judith Briles, is Patty Moosbrugger, a founder partner of Blue Ink Review. Your takeaways: -Why you need them. -How you can get them how do you use them? -How to use them. -Why professional reviews matter for your sales and credibility. -How they boost your searchability. -Places to consider querying for book reviews. -Sure-bets for professional reviews with paid options. -Ways to use your reviews to boost your marketing efforts.
Welcome to the Author's Walk 04-13-2023
Every walk has a first step. For Aspiring Authors, it starts here on the AuthorU-Your Guide to Book Publishing podcast. Host Dr. Judith Briles takes you along on her walk to become a writer … after she became an author … harnessing her sheer grit to achieve publishing success. Using her new book, The Author’s Walk, get ready for inspiration, honest advice and insight, a thunderbolt to boost getting your book started or completed, and a reminder that you have an author friend who has walked the path multiple times and is there to offer her hand. • Embrace your steps, not others, to claim your author’s walk. • Tips for dealing with the nosedives that will lead to a soar. • Engage the power of self-care and setting boundaries with others. • Welcome the wisdom, the chaos and the truthiness of your words. Your words matter. You can write your book. It’s The Author’s Walk you will take, step-by-step. This is a must-listen hour for aspiring authors and those who just need to get re-inspired and back on track on the AuthorU-Your Guide to Book Publishing podcast.
Creating Your Book Launch 04-6-2023
If you have a book in you, there’s a book launch to be planned ... or repeated. The AuthorU-Your Guide to Book Publishing podcast and Dr. Judith Briles welcome Aimee Ravivhandran, social media marketing expert, to reveal what an author needs to do for a successful book launch, starting as early as six months before the book is available. Aimee's website is AbundantlySocial.com. Your takeaways include: • Essential tips for new book launches and books that are ready for a relaunch. • Preplanning and when to start promoting your coming book. • Different ways to have a successful book launch. • Who belongs on book launch team—professionals, other authors, influencers. • When to push out press releases—and tips for pre-published timelines. • When to use paid advertising and where-and why not to use Facebook. • What does a book launch team look like • Which Schedulers and Graphic creators to use. • What social media tools are needed and what social media channels to be on. • What mistakes to avoid in your book launch. • Where to have Online and In-Person book launch events. • What kind of giveaways to include. There's lots in this hour--have your notepad out.
Creating Children's Video Storybooks 03-30-2023
Audio and Story Video Books Are Here ... Are YOU Creating Them? Audiobooks continue to be the #1 growth segment of publishing. Now matching eBook sales. -Are you a player? -Is your book available to the children in your life? -Are they a member of the Imagination Storybook Club? -Are their favorite books available to them in an audio format? -And what about visually impaired kids... did you know that children can see visually how a book unfolds? -There are children who can’t see, are visually impaired or can’t hear – are your books available, friendly, and useable for them? Whew ... it’s a lot to think about. In this episode of AuthorU-Your Guide to Book Publishing, the Audiobook Wizard Richard Rieman joins Judith Briles for an update on what’s happening in audiobooks, but in the expanded areas of electronic books for blind and hearing impaired kids. Richard Rieman and the company he founded, Imagination Storybooks has created a bridge of learning and entertainment for children who are visually impaired with his unique combo of having an added narrative to illustrated books that setups and describes all the visual elements of a book before the written story begins. Whew ... it’s a special feat to pull it off. You will learn about neurodiverse children and what their “reading” needs are. Join in ... I promise ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How Authors and Writers can use AI 3-23-2023
In my hands, I have a short book, “written” by ChatGPT 3 and “edited” by my guest Greg Jameson, eCommerce coach whose expertise is showing others how to become profitable with their online businesses, it’s an eye-opener. Titled Written by a Robot, Greg decided to experiment prior to our taping to see what could be done. Artificial intelligence, the trending buzz for 2023, is here. AI is in the rough stage. But as Greg said during our hour together, “Think of the clunky mobile phones that were carried around in a quasi-briefcase / satchel when they first arrived a few decades ago ... and how they evolved to today’s version.” AI is here .. it won’t be leaving. Your takeaways include: What AI can do for you today – - Research - Create a Book Outline - Create a table of Contents page - Creating Scripts for Marketing and Advertising - Take already Written Material and Breaking it up for Blogs - Creating Formulas - And of course, lots MORE. You are the master editor, telling it what you are looking for and what you want. Play with it—my two bits. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Down with the Trolls-Sensitivity Editing, Part 2 03-16-2023
Will your book pass the mustard of the sensitivity and cultural critics? If it doesn't, your book and work can become dust. It’s time to choose our battles ... for me, I’m all for the author’s voice and imagination. Down with the trolls! In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles invites sensitivity and authenticity editor Barb Wilson to join in again for an enticing hour designed for your author success ... and keep you out of the writing doghouse. It’s Part 2 of our discussion on sensitivity editing and critics. A deeper discussion of books under attack. - Has sensitivity crossed the line and become censorship? - Revisiting the difference between sensitivity and authenticity editing? - Can your book pass the mustard of the sensitivity and cultural critics? Your takeaways include: - How to avoid editing mistakes and the critic trolls. - When to engage a sensitivity editor for your book and writing. - What Conscious language is and why is it relevant for writers - What the process of sensitivity or authenticity reading is. - When should a writer consider getting a sensitivity or authenticity reading? - Helpful tips in reading your own work for authenticity/sensitivity. Plus, a lively discussion on books and movies that have been insensitively edited. Tune in, you don't want to miss this episode of AuthorU-Your Guide to Book Publishing. Join in ... you will learn a lot!
Sensitivity Editing- Friend or Foe? Part I 03-09-2023
Will your book pass the mustard of the sensitivity and cultural critics? If it doesn't, your book and work can become dust. In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Judith Briles invites sensitivity and editor Barb Wilson to join in for an enticing hour designed for your author success ... and keep you out of the writing doghouse. Your takeaways include: -How to avoid editing mistakes. -When to engage a sensitivity editor for your book and writing. -What Conscious language is and why is it relevant for writers -What the process of sensitivity or authenticity reading is. -When should a writer consider getting a sensitivity or authenticity reading? -Helpful tips in reading your own work for authenticity/sensitivity. Plus a lively discussion on books that have been insensitively edited. Tune in, you don't want to miss this episode of AuthorU-Your Guide to Book Publishing.
Book Sales Beyond the Bookstore 03-02-2023
Book Sales Beyond Bookstores Are in Your Midst Would you like to sell books by the case? How about by a truckload? It’s not a pipedream ... you can become part of the special sales path that has the capability of soaring your book sales. Joining AuthorU Your Guide to Book Publishing podcast host Dr. Judith Briles is Brian Jud, author, book-marketing consultant, and president of the Premium Book Company. As the author of Beyond the Bookstore and How to Make Real Money Selling Books, he and Judith will deep dive into the wide, wide world of premium book sales—what they are; how to get them; and why you should. Your takeaways include: -What special sales are. -Identify how big the market is for non-bookstore sales. -What authors should do to prepare for selling in non-bookstore markets. -Tips for selling into the retail segments. -Why publishers should sell to non-bookstore markets instead of bookstores. -What the benefits are of selling to non-traditional, non-retail segments. -Why the selling process is so much longer among non-retail buyers. -What kind of books sell best in airport stores, supermarkets, and gift shops. -How to sell books to the government. -How do authors and publishers reach their buyers if they don’t like to sell, don’t know how to sell or don’t have time to sell. It’s lots in this podcast ... get your paper and pens out—many websites are mentioned. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Strategies to Build a Profitable Publishing Business 02-23-2023
Create the Strategies for Building a Profitable Publishing Business. Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Mike Herman, entrepreneur and multi-award-winning author of 17 books. Mike Herman teaches authors how to go from broke to really rich by exploiting their untapped assets by using their IP. Takeaways include: -The real reason authors struggle and any artist or entrepreneur or that matter. -7 Ways of breaking through and avoiding cracking up. -Where is the real money in publishing and how do you get it? -Things to do and things to avoid if you want to have a profitable publishing business. -How to get your message out the fastest, loudest, and have it linger longer? -Pitch your books to SAM.org -You book contains a catalog of IP ... what’s in yours? Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you.
Instagram & TikTok Power and POP 02-16-2023
Social Media Revisited: Instagram and Tiktok It’s time to review your social media platforms? Should you be forgetting Facebook and focusing on something else? Like Instagram? It’s looking that way. Joining host Dr. Judith Briles on the AuthorU-Your Guide to Book Publishing podcast is social media expert Jules Marie. Did you know ... • Given the challenge of “beating the Facebook algorithm,” brands are focusing on Instagram, particularly IG Reels. • Instagram’s innovative and creative platform lends a unique voice to all brands. It seems every week they’re adding a new feature and using their creative tools, it increases the likelihood that your content will be viewed by more people. • Who enjoys creating Instagram Reels? In our upcoming podcast, hear why brands are focusing on using this creative tool to effectively reach and influence their fans and followers. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Author Smarts-Expand Your Writing Chops 02-09-2023
Are You Ready to Expand Your Writing chops? Can writers earn a living writing? That’s a YES from author and the founder of FundsForWriters.com, C Hope Clark. In this episode of the AuthorU-Your Guide to Book Publishing, she joins host Dr. Judith Briles and Hope Clark dive into author and writer success factors: • Why all writers should diversity their writing in earning a living. • Why and how writing contests can catapult a career, opening doors. • Why authors and writers must balance their left and rights brains—the business and creativity. • Why writing regularly is crucial–habits must be groomed. • Why taking the time to apply for grants is a good thing. • Why the “slow and steady” wins the race with a writer—success is slow. • Why it’s an essential to “convince” the judges when submitting for grants that they want to be you. You’ll come away with tips for expanding your writing chops. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Build a Profitable Speaking Business 02-02-2023
How to Build a Profitable Speaking Business Joining the AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Bret Ridgway. He is an 8-time author including #1 bestsellers Mistakes Authors Make and ABCs of Speaking. His latest book How to Build a Profitable Speaking Business this Spring. This episode of the AuthorYOU-Your Guide to Book Marketing podcast focuses on the must dos and must haves to build a profitable speaking business. - What the #1 thing is that a speaker must have. - What topics should a speaker select to speak on. - What meeting planners want to see on your website. - What a Pocket Speech is and how to engage it. - What the Single Biggest Area Where Most Speakers Are Weak - What to do with questionable Event Promoters. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Branding, Logos, Electonic Press Kits 01-26-2023
Author question for 2023 ... What’s in your brand wallet? Has your branding and influence stalled? Multiple award-winning book designer Nick Zelinger dives into the importance of Author logos–creating that instant connection to your author brand. Why do so many self-published authors overlook such a powerful marketing tool? Get tips and strategies on what to look for, and how to even create your own author logo. Your takeaways include: -Websites to use to goose your creativity and discover logos to brand with and morph to. -Why your book covers need makeovers for different formats. -The power of an EPK ... Electronic Press Kit—make sure yours includes the essential ingredients. Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Make AI Writing Programs Work for Authors 01-19-2023
How to Make AI Writing Programs Work for You The buzz spiraling around using AI ... artificial intelligence ... for writing support generates excitement and caution. Joining Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast is Dan Janal, publicity and PR expert along with writing and publishing coaching. Your takeaways include: - What AI can do and can’t do for writers and authors. - Websites for AI assistance. - Strategies to create outlines, Content pages, rough drafts. - Essential questions every author should be asked ... and required to answer. - What is a thought leadership book and should you write one? - How can you market the book to get more business? Join in ... you will learn a lot! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
7 Writing Blunders to Avoid 01-12-2023
Judith Briles The Book Shepherd identifies 7 Writing Blunders for authors to Avoid in this episode of the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: - 7 essential tip for review gathering - tips for creating eyeball-grabbing headlines - tips for knowing which type of editor to engage and when - tips to avoid editing mistakes - tips for copyediting shortcuts
Book Marketing Trends for 2023 01-53-2023
Get ready for an hour with two masters of book marketing and what you should be doing for 2023: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • Hot tips for 2023 to do starting now. • 3 things to do for book marketing starting today. • What bombed in 2022, including NFTs and crypto. • Why being a podcast host may be a mistake. • Why being a podcast guest is better and how to take advantage of it when you are the featured guest. • Easy peasy way to become a guest on a podcast. • Why TV coverage has less pop. • Why libraries are a sweet spot for your book. • Why the Weeklies should still get your attention. • Why newsjacking is an ideal publicity window. • Discover MeetCopper.com ... new platform for authors and books Are you ready to start?
Book Trends for Covers, Design and Swag 12-29-2022
Drum roll time ... this was the #1 most downloaded and listened to episode of the AuthorU-Your Guide to Book Publishing podcast with over 245,000 downloads in 2022. It's all about creating visual delight for your book and marketing adds. Trends for publishing and books are always on the mind of authors. In this episode of the AuthorU-Your Guide to Book Publishing podcast, award-winning book designer Rebecca Finkel adds to the conversation with host, Dr. Judith Briles. Your takeaways include: - Book cover trends ... why bright and flashy pays off. - eBook trends ... why demand is there and indie authors and publishers are soaring in sales. - Overall book trends ... books sales are up and healthy; continued consolidation of the publishing giants; and digital marketing is a must for authors. The smart author wants to know how to position book marketing in a changing field. Covers make a difference. Having multiple formats is essential. Knowing which formats are the right fit for any book is critical. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Crowdfunding Power for Authors and Publishing 12-22-2022
Woot ... this was the #2 most downloaded and listened to episode of AuthorU-Your Guide to Book Publishing with over 180,000 downloads in 2022. It's all about the art of crowdfunding ... the why, what, when, and how. In this week’s AuthorU-Your Guide to Book Publishing, Host Dr. Judith Briles reveals the power of using and implementing a crowdfunding campaign for your book—or any project that is in your wheelhouse. Only 35% of publishing related campaigns. You will get tips on how to be in the minority! - Crowdfunding stats for 2021. Some are eye-opening. - Crowdfunding moneys can be used to print your book. - Crowdfunding moneys can be used to push out a marketing and publicity campaign. - Crowdfunding moneys can be used to spin off a screenplay. - Crowdfunding moneys can be used to seed your next project. - Crowdfunding can build buzz for you, your expertise, your book. Crowdfunding is work—don’t kid yourself. It will take some time and definitely, energy. You will need to sprinkle in your creativity to bring the spark that becomes a magnet to attract crowdfunding participants you have no previous connection to. Your listening takeaways include: - The Who, Where, Why, Why, and When of your campaign. - What the essential components of every campaign must include. - The secret sauces that every campaign must have. - Judith’s cheat sheet for success. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 13,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
How to Protect Your Book from Pirates & Theft12-15-2022
Woot ... this was the #3 most downloaded and listened to episode of the AuthorU-Your Guide to Book Publishing with over 150,000 downloads. It's all about book theft and protection. Judith's Truthiness: you need author protection ... a nosey author is kryptonite to any book thief. Cheryl Obermiller, author of FraudPoints joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for an eye ... and ear ... opening podcast. Takeaways include: • Why authors must think like a thief does. • Steps to take when piracy occurs. • How to follow your book title online. • 4 things to do every day to protect you and your book. • What is copyright infringement? • Tips for authors to take immediately when piracy occurs. • What to do with Amazon if your book is stolen by pirates and thieves. • Why and why to register with the US Copyright office. And, of course, much more. Listen in ... this is a podcast for authors you can't afford to miss. Remember: a nosey author is kryptonite to a book thief. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you.
How to Find Money & Grants for Authors and Writers 12-08-2022
Would you like to find Grants to Support Your Writing and Publishing? Bet you might. Woot ... this was the #4 most downloaded and listened to episode of the AuthorU-Your Guide to Book Publishing podcast with over 150,000 downloads in 2022. It's all about money, author support, and what resources to approach. If you would like financial support, it's time to discover Funds for Writers with C. Hope Clark. There are lots of myths ... and facts ... for writers in applying for and obtaining a grant. If you want a guide at your side, this episode of AuthorU-Your Guide to Book Publishing podcast is for you. - Get tips and tools for finding grants. - How to understand the guidelines. - Where to start your search for available funds. - Grants aren't for newbies--donors want experienced authors to support. -Tips on "tripper" words to avoid when applying. -Why you want to create a "what I will do with the money" in your application. As always, there are lots of nuggets on the AuthorU-Your Guide to Book Publishing podcast. This one is a true keeper for the author and writer who desires to be seriously successful. If you don’t want you and your book to be ignored, then tune in. Dr. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
LinkedIN Pizazz, Power and POP for Authors 12-01-2022
It’s LinkedIn Power Forward Woot ... this was the #5 most downloaded and listened to episode of the AuthorU-Your Guide to Book Publishing podcast with over 130,000 downloads in 2022. It's all about essential spots on this powerhouse platform for authors to use. Marketing and writing with heart, not hype, direct response copywriter, marketing mentor and author of the award-winning book, Millionaire Marketing on a Shoestring Budget, Debra Jason joins podcast host Dr. Judith Briles for another deep-dive into all things new on LinkedIn. As with many social networking platforms, now and again LinkedIn® makes changes that affect your profile and your visibility. Join AuthorYou as Debra Jason shares updates that have taken place on the network and why you may, or may not, want to take advantage of them. During the podcast you’ll explore: • How do you get access to LinkedIn Live and Newsletters? • How you can reach a larger audience (according to LinkedIn). • What is Creator Mode? Is it for you? • Are hashtags important on LinkedIn? • The secret to adding a profile video to your profile photo. • Why you should add the LinkedIn mobile app to your phone. • The three biggest mistakes authors make on LinkedIn. Have paper and pen/pencil at your side—we go fast. Plus, if you are now on LinkedIN, have your profile open so you can make changes live as you listen! If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Knowing Your Author Rights-Avoid Getting Sued 11-24-2022
Do YOU Know Your Author Rights? It's crystal ball time ... time to open up authors' glazing eyes when it comes to the legal stuff surround publishing and author rights. With AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles, is publishing attorney Jonathan Kirsch and author of 13 books for the hour. Takeaways include: - What are the legal risks that an author takes when publishing a book? - Is changing names and descriptions enough in a manuscript? - When does copyright protection begin? - Should authors contact an attorney to “vet” a manuscript? - What rights does an author own and control in his or her work? - Why and when does an author need an attorney? - From a legal perspective, what kind of books are most likely to draw a lawsuit? And lots more. It moves fast—join in and learn ... and plan for 2023. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Writing for Kids - Working with Schools 11-17-2022
Do you want your books in schools? Libraries? How about working with someone and creating a collaborative book that lands in both? How about writing for juveniles? That's what bestselling author Jane Wood did with Kathryn Knight in the creation of Finding Family Treasure. Genealogy for kids and the research behind it. Jane joins the AuthorU-Your Guide to Book Publishing podcast for a fast hour on juvenile writing, engaging the reader plus teachers and librarians, and much more. Takeaways include: - How to partner with an expert our of an author's genre/norm. - Steps you need from beginning to final book. - How to get kids input from the get-go. - Why it's a MUST to include diversity and tips on how to do it. - How to find teachers resources. - How to get teachers and librarians behind the book before it's ever published. Join in ... you will learn a lot!
Myth Busting about Hybrid Publishing 11-10-2022
Let's talk Hybrid Publishing. The Myths and the Truthiness. Joining Dr. Judith Briles, The Book Shepherd is Teri Rider, CEO of Top Reads Publishing, a hybrid publisher that creates a publishing plan and portal for its clients. Takeaways include: - What is a hybrid publisher. - Myth Busting about Hybrid Publishing. - Tips for identifying legitimate Hybrid publishers. - What to expect in timelines for Hybrid publishing, - What to expect in costs of Hybrid publishing. - How to identify red flags in Hybrid publishing. All this and much on this episode of the AuthorU-Your Guide to Book Publishing podcast.
21 Author & Book Blunders to Avoid 11-3-2022
Are you guilty ... of tripping over mistakes and snafus—blunders that could have been avoided in the author’s walk to publishing? Most are. In this episode of the AuthorU-Your Guide to Book Publishing podcast, publishing expert, author of 43 books, and podcast host Dr. Judith Briles starts weaving the path of author and publishing potholes to avoid. Your takeaways include: - Tips for grasping and implementing the business of publishing. - Tips for working with contracts with others, including termination. - Tips for using endorsements—when to and where to place them. - Tips for how to get and use music lyrics. - Tips for recognizing seducing publishing predators. - Tips for creating the author’s personal author and book plans. And of course, much more. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Author Trends Coming for 2023 10-27-2022
It's crystal ball time ... time to open up authors' glazing eyes to review and then plan forward. With AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles, award-winning cover ad book designer Rebecca Finkel joins her for the hour. Takeaways include: -What book cover trends are. - When is the best time to release a book. - How to coordinate the visuals in book design, swag, and branding. - Using QR codes. - Ways to keep file maintenance sane. It moves fast--join in and learn and have fun ... and plan for 2023.
The Power of Questions in Writing & Speaking 10-20-2022
Do you know that the power of creating the right questions starts with your personal observance--what you see ... what you hear? In this episode of AuthorU-Your Guide to Book Publishing podcast, author Christine Kahane joins host Dr. Judith Briles in an engaging journey of creating the right questions at the right time AND for creating balance in awkward and sometimes not so fun times. Takeaways include: - How to start with curiosity. - Tips for avoiding the deadly "why" and the equally deadly "don't" beginning a question or statement. - How to find the compassionate "ask". - How to aim for clarity. - How to get "bold" when ask questions of a "dangerous audience" of "subject". You will come away with the Art of the Question, the Art of Deep Listening, and the Art of Being Present. It's a different AuthorU-Your Guide to Book Publishing podcast ... a difference that is good!
Author Smarts: Editing and Self-Editing 10-13-2022
Author Smarts: Editing and Self-Editing What is self-editing? It’s more than just using spell check and the edit feature in your Word software. There are a variety of stages in “self-editing” before a manuscript goes to publication in this episode of the AuthorU-Your Guide to Book Publishing podcast with host Judith Briles and her guest Carolyne Ruck. The episode starts with a simple question: What do you do when you “finish” writing your manuscript? The answer includes celebrating ... then putting your manuscript in a drawer and send your Inner Critic on a vacation for up to a month. Other takeaways include: - When you can edit yourself. - When to bring in outside editors. - Why you should be stepping away from your finished manuscript. - What you should be doing when your manuscript is in the drawer. - What are sensitivity readers and when do you use them. - Why manuscripts should be printed out. - What you do when your manuscript comes out of the drawer. - Differences in editing fiction and nonfiction. - Steps to do when you are ready to start the reveal for other eyes. - When you cross the line for the final line edit. The editing stages are essential for you and your book’s success. Don’t skip them. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Writing Children’s Books Are Not Child’s Play 10-06-2022
Writing Children’s Books Are Not Child’s Play What is a children’s book? It’s more than just a “fairy tale.” There are six main areas for children’s books—Board, Picture, Early, Chapter, Middle, Young Adult plus comic and graphic novels. Each has age ranges and page ranges. For the self and indie authors, the two areas to usually avoid are Board books and Early Reader books. Editor and children’s expert Carolyne Ruck dives into: -Myths about children’s book. -What the current realities of the children’s market is. -Why “sensitivity” readers should be used. -Tips for becoming a children’s author. -Identifying what groups to get help from. -Why it’s important to hang out with kids the age authors are writing for. -Why story time at libraries and bookstores are ideal research sites. -What the Own Voices Movement is. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Host Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
The Author Platform 09-29-2022
Have you ever wondered what best-selling authors have that you don't? Have you ever wondered what are they doing to get their books on the bestseller lists? Have you ever wondered what is their secret? Wonder no more ... the answer is, in two words: AUTHOR PLATFORM. Your platform has very little to do with the actual book or books you have written. When you get your author platform in place, you sell more books, make more money, and grow a lasting fanbase. As it builds, it is a good indication of how many people have read your work, bought your books, subscribed to your emails, read your blog posts, or followed you on social media. Your takeaways include: • What a platform is. • How to get other authors and influencers to promote you and your book to their audiences... even if they don't know you from Adam today. • How to optimize your Amazon Author Central page so it makes you money • How to gain new readers and sales with Goodreads that 99% of other authors just don't know how to do Your platform includes your reader fan base. Is yours growing? In this episode of AuthorU-Your Guide to Book Publishing, host Dr. Judith Briles opens the path to author success with guest Daniel Hall.
Essential Tips for Authors & Indie Bookstores 09-22-2022
Authors always have questions about bookstores starting with: Will they carry my book? Host Dr.Judith Briles The Book Shepherd delivers an informative AuthorU-Your Guide to Book Publishing podcast with the Colorado and visionary owner Nicole Sullivan of the BookBar and Bookies on: -tips for launching a book, -where to launch a book, -tips for partnering with a bookstore, -dos and don'ts in approaching a bookstore, -how to work with local bookstores, -how to create a festive book launch, -who to -what to include in a proposal to a bookstore ...and oodles more. Tune in for a must-add for your author success in working with independent bookstores, the life of a community.
Protecting Authors from Fraud 09-15-2022
Cheryl Obermiller, author of FraudPoints joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for an eye... and ear ... opening podcast. Takeaways include: -Steps to take when piracy occurs. -What is copyright infringement? -Tips for authors to take immediately when piracy occurs. -What to do with Amazon if your book is stolen by pirates and thieves. -Why and why to register with the US Copyright office. And, of course, much more. Listen in ... this is a podcast for authors you can't afford to miss.
Author Speaking Must Haves - part 2 09-08-2022
Are you dancing the Cash Cow Two-Step? In my option, you should be! Get ready to fast-forward podcast to move you into book sales...big book sales. With the Cash Cow Two-Step, you will use your awesome words and wisdom, to create a presentation, program, or speech--be it 15 minutes or all day that will create raving fans. -Would you like to move caseloads of books at full price? -Would you like to have your phone ring with the messenger saying, “Are you available to speak ...?” -Are you ready to step up and out and move forward? I'm your dancing instructor, doing the Cash Cow- Two-Step in 50 US states and 20 foreign countries ... let's try out your steps in the latest episode of the AuthorU-Your Guide to Book Publishing podcast.
Website Tabs for Speaking Success Part I 09-01-2022
For a Speaker or Speaker-to-be, a website is a must-have. What’s on yours? Within it should be a Speaking Tab. Within the Speaking Tab are essentials ... must-haves that meeting planners are looking for. If they are missing ... you may end up missing on a future program. Dr. Judith Briles is solo this week and next where she focuses on what she calls the Cash Cow 2-Step. Your takeaways include: -The essentials that all Speaker websites need. -Why your Speaker One Sheet creates a “stand out.” -How a Fun Fact sheet can be a tipping point. -How to sell books without pitching them. And of course, much more. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Writing Crystal Clear Characters with Color 08-25-2022
Hey authors ... do your readers know your characters quickly? The answer is most don't. It's time for clarity in your character writing and do it with distinction, delineations, and dimension. Bestselling author Mara Purl joins Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast for a lively and informative hour to rock your writing. It's time for Writing Crystal Clear Characters with Color.
Zooming Tips for Participants & Presenters 08-18-2022
Are you Zooming? As a guest? As a presenter. AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles reveals a series of Do and Don't tips for being a PRESENTER as well as a PARTICIPANT in this fast hour. Online meets are here to stay. Your takeaways include: -how to avoid making participants Zoomsick -tips for the Zoom dashboard -when to drink and eat ... and when to avoid -what to wear -background calm or chaos -what not to do on a chat -lighting tips and of course, much more AuthorU-Your Guide to Book Publishing podcast is for authors and writers who want to be seriously successful.
Writing with Heart and Voice 08-11-2022
Tis time to sharpen your writing style on this episode of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles, The Book Shepherd, and her guest Sally Chetwynd. Your take aways include: -How to capture "the heart" of your writing. -How to deal with the fear of failure. -How to swim against the cultural riptide. -Tips for pronoun grammar. -How to feed personal experience into your story. -Tips on how to be a successful writer. -Resources on the writing craft that won't intimidate hesitant writers. And of course, much more. Listen in.
Essential Tips on Publishing with a Purpose 08-04-2022
Publishing with a Purpose is the smart thing for authors to embrace ... to do. This episode of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles and her guest Tara Alemany will reveal: - The different models of publishing today. - How to understand the cost so publishing today. -What your rights of an author are. -What to expect when you are publishing expecting. -Why you should only grant an exclusive license ... never exclusive rights on your books. -How to figure out and negotiate better discounts on book purchases from a publisher. -Know the essential questions you need to ask before entering any contract with a publisher. The above ... and so much more with the AuthorU-Your Guide to Book Publishing podcast. Listen in.
Guerrilla Marketing for Authors 07-28-2022
Writing a book positions the author as an authority. With Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast, is Orvel Ray Wilson, author of six of the legendary Guerrilla Marketing business books. The full series includes 57 titles that have been translated into 62 languages and sold more than 26 million copies. Your takeaways include: • Why add your book covers to email signature. • Why change the look of your “buy button” on mailings and website. • How to increase your speaking fee that includes a copy of your book for each attendee. • Identify guerrilla marketing tactics to sell more books. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Write Erotica and Sex Scenes 07-21-2022
Most writers and authors avoid writing sex scenes--leaving it on the shelf of do not talk/write here. The episode of the AuthorU-Your Guide to Book Publishing podcast takes the topic off the shelf and looks at the art of Writing Scenes with Sex ... oh my! Joining host Dr. Judith Briles is Donna Jennings, retired sex therapist turned erotica writer. Discover ... -Why writers are afraid to write sex. -The holistic and positive stance to write sex. -Meaning of sex in any scene. -What the biggest stopping point in writing sex is. -Why sex language is crucial. and much more. It's a different AuthorU-Your Guide to Book Publishing podcast, bring the "spice" off the shelf for many writers and authors.
Book Printing Changes for Today 07-14-2022
Book Printing Has Changed ... and Author Planning Must, Too! Any printer can put ink on paper. The question should be asked: is the printer committed to the craft of building amazing books? On the AuthorU-Your Guide to Book Publishing podcast, Tim Hewitt—sales representative for the Rocky Mountain region of Friesens is featured. Friesens serves the needs of publishers across North America using the latest equipment operated by a highly skilled team of pre-press, press, and bindery experts and delivers exceptional quality short-run projects throughout the USA and Canada. Your takeaways include: - Why EVERY author must plan their printing needs much farther ahead than originally thought was needed. - Here’s the good. Book demand across many categories and media have been phenomenal. Books are not dead, they are thriving. - Decades ago publishers searched out cheaper printing overseas. Discover what has changed. - How one cargo ship stuck in a canal for 100 days wrecked the fine balance and create ripples everywhere. - Why there are delays in printing books today. - How to work with a printer to collaborate on projects and trust their advice. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Finding Grants to Support Your Writing and Publishing 07-07-2022
If you would like financial support, it's time to discover Funds for Writers with C Hope Clark. There are lots of myths ... and facts ... for writers in applying for and obtaining a grant. If you want a guide at your side, this episode of AuthorU-Your Guide to Book Publishing is for you. - Get tips and tools for finding grants. - How to understand the guidelines. - Where to start your search for available funds. - Grants aren't for newbies--donors want experienced authors to support. - Tip on "tripper" words to avoid when applying. - Why you want to create a "what I will do with the money" in your application. As always, there are lots of nuggets on the AuthorU-Your Guide to Book Publishing podcast. This one is a true keeper for the author and writer who desires to be seriously successful.
How to Write "it" Funny 06-30-2022
Dorothy Wilhelm is an international speaker, writer, media personality and podcaster. Her books, columns, podcasts, and presentations are woven with creativity and humor. Along with AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles, the two share a variety to tips and strategies to find and use yours starting today. Your insights and takeaways will include: • Why you should avoid writing jokes (unless you are writing a joke book) … many aren't funny. • Why you should avoid using jokes in a speech. • How humor and its acceptance has changed. • How humor can be dangerous. • How to expand an exaggerate a situation. • How to add just a pinch of humor in your writing. • How to add humor that doesn't hurt the ears or eyes of the receiver. • How to use humor in telling family stories. • How to build your humor for your target reader. • How to use the rule of 3 • When it comes to writing humor, think “smileable.” If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Using Visualization for Publishing Success 06-23-2022
Author and Vision expert Dr. Lynn Hellerstein joins host Judith Briles, The Book Shepherd, for an insightful episode on AuthorU-Your Guide to Book Publishing podcast. It’s all about Vision, and its impact on writing, research, publishing, book marketing , and creating author confidence. It's all about vision and using visualization to soar your author and writing success. Get ready to embrace the rules of visualization and: - Get useful tips to unblock writer's block. - How to expand your creativity. - How to expand your author and writing vision. - How to implement multi-sensory imagery. - How to eliminate author burnouts that can spiral out of control. - How to reduce anxiety created by author overwhelm. - Tips on how to open up the “flow.” Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast.
Look It Up and Pin It Down-The Power of Research 06-16-2022
In today’s podcast, Dr. Judith Briles will reveal how to research nonfiction, fiction or legacy books. Why it’s essential to discover the basic story and then shred it; why you need three independent resources to verify; and why you should track/journal with a trail in mind. Joining Judith is Dorothy Wilhelm, who has specialized in carefully researched columns, award winning TV and radio shows and books for four decades Along with AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles, the two share a variety to tips and strategies to take your fiction and nonfiction writing into a new dimension. -How to know when you've got the facts. -The six questions you must ask. -Avoiding problems, embarrassment and lawsuits. -Quick sources to tap into. -Reliable sources to depend upon. -How to avoid the mistake on page 118. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Untangling IngramSpark for Authors 06-09-2022
Untangling IngramSpark … The Good and the Not-So-Good Get the Good and Not-So-Good in Using IngramSpark for Publishing It’s time to do a refocus on what is happening in the IngramSpark world. Joining AuthorU-Your Guide to Book Publishing host Dr. Judith Briles is Ruth Schwartz, also known as the Wonder Lady by many of her fans. After over 40 years of publishing and small business experience, she’s got lots to share with indie publishers/authors. Let’s start with: -If you want to have your book in bookstores, you need to have yours listed in the Ingram wholesale catalog where bookstores and libraries can find you and order your book. -Why it takes IngramSpark to review your cover and interior files than KDP, and it often takes longer to get your book to show up online (on Amazon or elsewhere). -How to use the same metadata and book descriptions that you used for KDP. The only change you need to make in your layout files is to adjust the spine width for the IngramSpark upload. -Why you NEVER want to approach a bookstore with copies of your book printed by KDP. Some bookstores will actually refuse to talk to you or carry your book. -How to avoid coming across as an amateur when setting up a book signing event. -Why getting sample books from IngramSpark takes as long as printing regular author copies. -The Pros and cons of using the standard 55% or doing something lower with wholesale discounting. -Why the best practice in handling bookstore returns is to select Yes-Destroy. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Untangling Amazon's KDP for Authors 06-02-2022
Untangling Amazon's KDP for Authors ... The Good and the Ugly of KDP for Authors Part I If you want to avoid having to invest thousands of dollars printing up a quantity of books and handling fulfillment, then use either Amazon’s KDP or IngramSpark … or both of the two services that provide print-on-demand printing and eBook publishing combined with distribution. With AuthorU-Your Guide to Book Marketing host Dr. Judith Briles is Ruth Schwartz of TheWonderLady.com. Your take-aways include: • KDP is the most direct way to get your book up on Amazon, to ensure that the Look Inside feature is activated and that the book will always be available for sale all over the world. • Why you should buy your own ISBNs and have your own publishing imprint. • Using the same ISBN with both KDP and IngramSpark, but you have to do it in that order. • Why NEVER select Expanded Distribution when setting up your book in KDP. • How to maximize your searchability via KDP categories and keywords, as well as titles and subtitles • How to write an effective book description • Ways to use your Amazon Author Page. • Adding more book categories than the standard two that are offered. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
The Power of Humor 05-26-2022
Are you ready to find your Ahahaha moments? Learn how to use humor to enhance you every day and learn more about the many benefits of humor with comedienne Nancy Norton and podcast host Dr. Judith Briles: -How humor juices up your creativity -How humor increases your resilience as an author -How humor enhances your joy factor -How to use humor in your writing and speaking Get ready to laugh, and then benefit through the benefits of humor in this episode of the AuthorU-Your Guide to Book Publishing podcast.
POP Power Positioning with LinkedIN 05-19-2022
Marketing and writing with heart, not hype, direct response copywriter, marketing mentor and author of the award-winning book, Millionaire Marketing on a Shoestring Budget, Debra Jason joins podcast host Dr. Judith Briles for another deep dive into all things new on LinkedIn. As with many social networking platforms, now and again LinkedIn® makes changes that affect your profile and your visibility. Join AuthorYou as Debra Jason shares updates that have taken place on the network and why you may, or may not, want to take advantage of them. During the podcast you’ll explore: • How do you get access to LinkedIn Live and Newsletters? • How you can reach a larger audience (according to LinkedIn). • What is Creator Mode? Is it for you? • Are hashtags important on LinkedIn? • The secret to adding a profile video to your profile photo. • Why you should add the LinkedIn mobile app to your phone. • The three biggest mistakes authors make on LinkedIn. It's another essential podcast episode from AuthorU-Your Guide to Book Publishing.
Author PR Tips and Strategies 05-12-2022
8 Powerful Insider Publicity Secrets for Authors Get ready to discover strategies and tips to build up your publicity power, your brand and become a magnet for other influencers and the media. With Dr. Judith Briles for this hour of the AuthorU-Your Guide to Book Publishing podcast is PR expert Robin Samora. She teaches authors, experts, and small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales – with no-cost and low-cost marketing strategies. During this hour, you will discover: 1. Why Should the Media Pay Attention? 2. Build a brand that lights you up 3. Claim your spot as an expert 4. Write your blog for an audience of two 5. Capitalize on current events (newsjacking) 6. Flaunt your expertise with Free PR (and leverage it) 7. Create a Digital PR Strategy 8. How small business grants (and free money) can help you as an author If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Savvy Secrets for Authors to Soar eMail List 05-05-2022
Get ready to discover strategies and tips to building an email list on your website that creates super fans and trust in this episode of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles. Back again is bestselling author and content marketing expert Derek Doepker who paves the way for authors to build their sales. During this hour, you will discover: • The “why” of starting a strategy to build your email list. • Why it’s smart to weed out email lists. • How authors sabotage their emailing efforts. • The #1 thing that drives product sales. • What relationships have for long-term stability. • Steps to build your email list. • What mindset has do with author success. • Ideal leads for an email opener. • Why less emails equals unsubscribes. • Why your email is your pot of gold. Have paper and pen/pencil at your side—we go fast. If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you.
6 Steps to ASPIRE to Author Success and Influence 04-28-2022
Get ready to discover why ASPIRE with Derek Doepker paves the way for your influence building and author success on this episode of the AuthorU-Your Guide to Book Publishing podcast. Authors want to know what moves the needle to success—mass success. During this hour, you will discover the six steps of ASPIRE: 1. Advertising—why, when, and how for print, eBook, and audiobooks. 2. Social Media—yes, you need it—the magic happens with engagement. 3. Platforms—leveraging is the secret sauce. 4. Influence—local is where growth always happens. 5. Reader Referral—building the super fans that can do the lifting of your marketing. 6. eMail—all roads will lead back to your “e” … tips for increasing the gather.
Hooks to get Publicity and push your Book Marketing Part II 04-21-2022
WOOT ...Its' Part II of the AuthorU-Your Guide to Book Publishing podcast that is all about Hooks to get Publicity and push your Book Marketing. You will get: -Ideas that will hook readers who don’t know you —Ideas that will keep your most loyal fans coming back for more — -Easy ways to catch the media’s attention all year long —Specific examples of what successful authors have done to sell, sell, sell more books. That and much more with host Dr. Judith Briles and special guest Joan Stewart, the Publicity Hound. Part II is next week.
Hooks for Marketing and Publicity for Your Books Part I 04-14-2022
WOOT ... AuthorU-Your Guide to Book Publishing podcast has a two-parter for you. All about Hooks to get Publicity and push your Book Marketing. You will get: -Ideas that will hook readers who don’t know you —Ideas that will keep your most loyal fans coming back for more — -Easy ways to catch the media’s attention all year long —Specific examples of what successful authors have done to sell, sell, sell more books. That and much more with host Dr. Judith Briles and special guest Joan Stewart, the Publicity Hound. Part II is next week.
Publishing Trends for 2022 04-07-2022
Trends for publishing and books are always on the mind of authors. In this episode of the AuthorU-Your Guide to Book Publishing podcast, Award-winning book designer Rebecca Finkel adds to the conversation with host, Dr. Judith Briles. Your takeaways include: -book cover trends for 2022 ... why bright and flashy pays off; -eBook trends for 2022 ... why demand is there and indie authors and publishers are soaring in sales; -overall book trends for 2022 ... books sales are up and healthy-continued consolidation of the publishing giants-digital marketing is a must for authors. The smart author wants to know how to position book marketing in a changing field. Covers make a difference. Having multiple formats is essential.
How Authors Can Avoid a Cyber Attack 03-31-2022
Could a CyberAttack Be Circling Your Website? Oh – Oh … did you know that "The Blackhat Forces – under orders from the cruel Dar Nader – can hold your personal data and online reputation hostage? A serious topic that all authors need to pay attention to. Joining host Dr. Judith Briles, is author and website security expert Greg Jameson. His latest book is Cyber Wars: The Battle for Your data. Cyber security is something that affects everyone. Even if you don’t participate in social media or online shopping, today’s world is run by computers and you, and your business and you are at risk. Of course, those who do fully engage in the digital world, especially those who buy and sell via the web, have even greater exposure. Oh-oh …that’s we authors with all the online marketing that we do. Huge take-aways include? • If you have an online presence, you will be attacked at some point. It’s not a question of if, but a question of when. • There are more threats to your website business now more than ever. • Hackers use malware, SQL injection, cross-site scripting and more sophisticated techniques to steal your customer data and redirect your traffic, ruining your site's reputation. • How to set up firewalls and protect your IP. • Are you protected for a PUP? … a potentially unwanted program? • Why you must be in charge of your website—only you should own it. • Why your website is the most important of your marketing and reputation assets. • Did you know that your website could SINK your followers website as well? • Why you should have cyber insurance. • How to ID website parasites. • How to know if your website is under attack. Learn how hackers attempt to steal your data and what you can do to prevent a cyberattack that could be in your midst. And get the latest on email, phishing scams that could lock out your website. If you don’t want your reputation and your website to be lost, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Author Strategies Using Hashtags, Handles, Tags 03-24-2022
Judith Briles The Book Shepherd delivers a program with smarter book marketing strategies using social media to bring eyes to posts that few imagine. You will get: -Tips and Strategies Using Hashtags, Handles, and Tagging. -How to tag trending topics and breaking news. -How to coattail celebrities and bestselling authors. -How to brings mega thousands of eyeballs to your words and work. -How to take your book marketing and influence building to a higher level. All that and much more on this episode with Dr Judith Briles on the AuthorU-Your Guide to Book Publishing podcast.
Inside Skinny on Book Reviews part 2- 03-17-2022
The Midwest Book Review is run by editor-in-chief Jim Cox. Established in 1976 to help promote literacy, library usage and small press publishing. Found online via the MidwestBookReview.com website with nine monthly book review publications: Bookwatch, California Bookwatch, Children's Bookwatch, Internet Bookwatch, Library Bookwatch, Small Press Bookwatch, MBR Bookwatch, Reviewer's Bookwatch, and Wisconsin Bookwatch. The magazines are curated by Cox's team of 81 volunteer book reviewers from across the country. The hour with Jim revealed: • How to understand the system of book reviews. • Tips on what to do once a book review is received. • Ways to use book reviews to pitch to libraries. • Tips for “how to make the cut” for a book review. • How to spot phony book reviewers. -Howto book market with book reivews. • Ways to use other existing book reviews received. • Why authors shouldn’t deface review copies. If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and Jim Cox have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
The Inside Skinny on Book Reviews Part 1 Show 1 03-10-2022
It's time to discover the Midwest Book Review at MidwestBookReview.com. It has 9 monthly book review publications: Bookwatch, California Bookwatch, Children's Bookwatch, Internet Bookwatch, Library Bookwatch, Small Press Bookwatch, MBR Bookwatch, Reviewer's Bookwatch, and Wisconsin Bookwatch. The magazines are curated by Jim Cox's team of 81 volunteer book reviewers from across the country. The hour with Jim revealed how to: • Make the cut and get your book reviewed. • Get the Inside Skinny for Book Views from #MidwestBookReview. • To get the attention of a book reviewer. • Tips for “how to make the cut” for a book review • Identify the book review trolls and scammers pretending to be book reviewers • Deal with a bad book review. • To get to the top of the book pile for a book review. • Find legit book reviewers. • Use 3 essential question to ask any book reviewer after book is sent. If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest Jim Cox have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Frugal Book Marketing 03-03-2022
Hey authors ... got a book? Want to discover tips and tricks to market it frugally? Dr. Judith Briles brings back Carolyn Howard Johnson, the expert in how to strategies and tools to do all your book marketing without burning your bank account. The episode of the AuthorU-Your Guide to Book Publishing podcast reveals: -How to create "forever book reviews; -How to post your reviews incognito; -How to spot book trolls and scammers; -Discover the power of the Author Central widget to redirect buyers to your most recent edition; and -How to pitch to libraries. Plus lots more on the AuthorU-Your Guide to Book Publishing podcast. Listen in.
Bublish, Book Marketing and Beyond 02-24-2022
In a fast hour, Kathy Meis, the founder of Bublish, shares a whirlwind of catchup strategies and tips for authors in moving forward this year with host, Dr. Judith Briles. Your takeaways include: • how to increase your marketing influence with Bublish tool • how to use a book bubble • how to optimize book product changes • how the pandemic changed how people buy books • how book marketing has changed • how to gain the power of early momentum • how to set up pre-launch marketing • how to maximize the change in Amazon ads • how to tap into virtual events Book bubbles allow the author to reveal and share the “why” behind any page within a book. Coupled with social media pushouts and hashtags, it’s book marketing with a twist. A good thing. If you don’t want you and your book to be rejected, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Audiobook Marketing Power, Part 2 02-17-2022
Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can. This episode is all about taking your audiobook presence to a higher level with marketing tips of another sort! Becky Parker Geist and her company, Pro Audio Voices, work on projects ranging from single narrator to full cast with music and sound effects to author-narrated, and all genres from children's to textbooks to memoirs. Plus, they’ve created an audiobook marketing team. Your takeaways include: -Tips on how to leverage your audiobook production from the inside out. - Tips for driving traffic to your website so your audience can continue to engage with you. - Tips on what makes a great listening experience and some key things to watch outfor. - Tips on how to use the existing audiobook files to help spread the word in new ways you can only do with audio. - Wowsa tip on how to open your audiobook to 50 distribution platforms at once. - Discover a way to earn higher royalties than you can get from any existing retail platform while retaining more control over pricing and customer information. - and, soooooo much more. If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest have lots to share in this episode, Part II for powerful audiobook marketing.
AudioBook Marketing and Power, Part 1- 02-10-2022
Audiobooks are leading the publishing industry in terms of growth and smart authors and publishers are getting into the game as quickly as they can. Most find there is a lot more to producing and marketing audio than they thought before getting into it. Much of it is different from publishing other formats, and the learning curve is steep. Your takeaways include: -tips to use your existing audiobook files to build your author platform -tips on how to increase your royalty payments -tips on how to increase the price of your audiobook -tips on narrating—you or someone else -tips to drive traffic to your website via your audiobooks If you want to take you and your work to another level, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and her guest, Becky Parker Geist of Pro Audio Voices have lots to share in this episode, Part I. Part II airs the following episode.
Author Smarts: The Power of RePurposing 02-03-2022
Discover the Power of RE ... reimagining; revisiting, redoing, rethinking, revising, even repurposing what you've done and taking whatever it is into another dimension. Creating a new life for you; your expertise; and your books. In this episode of the AuthorU-Your Guide to Book Publishing podcast, Dr. Judith Briles, The Book Shepherd, guides you through the Power of Re. Your take-aways include: - how to repurpose content - how to retitle books - how to revise old material - how to bring a book back to life and much more
2022 Book Marketing Tips for Authors 01-27-2022
It's a new year and a look forward for authors and their book marketing. Over a dozen book marketing tips are revealed by the AuthorU-Your Guide to Book Publishing host Judith Briles as she reveals where authors should be focusing their energies and book marketing strategies during 2022. Get ready for Book Marketing tips all for your author and publishing success on the AuthorU-Your Guide to Book Publishing podcast.
Author Path to Total Visibility & Massive Impact 01-20-2022
I’ve said it a zillion times: Speaking is the #1 way to sell books. But it’s just not in-person. It’s online presentations. It’s book clubs. It’s on a podcast. It’s the old-fashion buzz factor. Joining me for this week’s podcast is Jackie Lapin who has developed an extensive toolbox and system for getting booked and taking advantage of the significant number of ways to get featured and supported with your book marketing, sales, and speaking. Her system is called Speakertunity, and we do a deep-dive into it. Jackie will be doing a special live webinar on February 1—watch for details on the AuthorYou.org and TheBookShepherd.com websites. It was also be featured in next week’s Wednesday newsletter to start registering for it. Get ready for the Path to Total Visibility and Massive Impact. There are millions of stages out there … looking for you. Live and virtual. Take advantage of them. Takeaways in this episode of the AuthorU-Your Guide to Book Publishing Podcast include: • Latest of getting booked on podcasts. • Why you know need a Podcast One-Sheet, along with Speaker and Book. • Resource for copy/paste templates for your speaking promo needs. • How to create the ideal message to grab the attention of bookers. • How to identify which TEDx event could be a fit for you. • How to identify the right podcast to pitch to. • Booking DIY vs hiring someone. • and of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 9,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
Crowdfunding Success for Authors 2022 01-13-2022
In this episode of the AuthorU-Your Guide to Book Publishing podcast, Dr. Judith Briles The Book Shepherd uses the tools from her book, How to Create a Crowdfunding Campaign for Authors and Writers (published in March 2022). Your take-aways include: - how to be in the 35% winner circle -the essentials of crowdfunding for authors - most current stats for crowdfunding - how to create a crowdfunding campaign - how to plan your campaign
How to Make Your Author Website POP 01-06-2022
When it comes to websites, it's time to ask critical questions. -Does your website stand out ... or is it limping along? -Does it represent your brand and branding ... or is it a hodgepodge of your past? -Is it vibrant and fresh ... or is it stale and tired in its look? -Does it match up with what is expected in the layout of websites ... or is it a treasure hunt? Answers to fixes and how to soar your website presence and much more in less than an hour. You will hear and understand the essential questions every author should ask—and answer—before building or redoing a website. Are you ready to start? If you don’t want your website to be mediocre, then this AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Dr. Judith Briles is Marilyn Heywood Paige (MarilynPaige.com), branding and marketing expert in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Book Marketing 2022 with John Kremer 12-30-2021
Get ready for an hour with two masters of book marketing and what you should be doing for 2022: John Kremer, author of 1001 Ways to Market Your Book and Dr. Judith Briles via the AuthorU-Your Guide to Book Publishing podcast. Your takeaways include: • Hot tips for 2022 to do starting now. • Rediscover why superfans are your sweet marketing spot. • How to serialize your book via Amazon Vella. • New tips for cleating the “CliffNotes” version of your book. • Discover Substack. • Why authors should be using Pinterest. Are you ready to start? If you don’t want your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and John Kremer will position you and your book to move forward in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Must do steps to get traditionally published 12-23-2021
Weekly, Dr. Judith Briles receives questions about how to get published by a traditional publisher, primarily based in New York. Of the 37 books, she’s published, 18 were with New York publishers. In 2000, she crossed over to become an independent publisher. If your goal is to publish traditionally, this episode of the AuthorU-Your Guide to Book Publishing podcast has questions for you to address and steps to take. Takeaways include: • The #1 thing all publishers require authors to have. • Why authors must have a website. • Why authors must have a platform. • Why authors must be good writers. • Tips for proposal writing. • Tips for both fiction and nonfiction authors. • and, much more. If you don’t want you and your book to be rejected, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Publishing Mistakes to Avoid for All Authors 12-16-2021
Every … EVERY … author makes mistakes when publishing. Joining Dr. Judith Briles is Author, Columnist, Book Reviewer Lisa Shultz for this edition of the AuthorU-Your Guide to Book Publishing podcast. Takeaways include: • The #1 biggest mistake authors make. • Tips for what to do with an old book or when it goes limp. • How to avoid “wastes” of money. • What to do when a negative review hits. • When to turn your back on a previously published book. • 3 things authors—newbies and old-timers—forget to do … and shouldn’t. Are you ready to start? If you don’t want your book to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles and Lisa Shultz have lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Avoid Author Scams and Rip-Offs show 12-09-2021
In my decades as a human being, it has never ceased to amaze me the level of deception that can be parlayed. When I was young, words like rip-off, scam, con, and grifter weren’t in my vocabulary. I knew what a person who was a robber did, but that was it. It wasn’t until I started to work in the financial industry that my vocabulary and understanding of rip-offs, scams, cons, and grifters surfaced. As an author, you are vulnerable. Most don’t realized they’ve been scammed until it’s an after fact. Ouch. And scammers don’t tell you it’s a scam. The Big Con is alive and too well—it could be the lure of your book to film or your manuscript to a publisher … even something to do with your website. Ouch. Ouch. Ouch. Today’s AuthorU-Your Guide to Book Publishing podcast is with Dr. Gini Graham Scott who has published 200+ books, 50+ with major publishers, specializing in social trends, business, self-help, memoirs, and crime; plus, she writes film scripts and has written and produced 18 feature films, documentaries, and TV/film series, as well as being a ghostwriter. We had a lot on our hour podcast plate. Take-aways include: • Tips on how to spot a scammer and con in your midst. • How to identify a scam and fraud email. • Essential questions to always ask ANYONE, ANY COMPANY who has “cold called” or “cold email” you. • 2 websites to check for cons, rip-offs, and scammers. • How to avoid hustles on your books. • Why you should delete an email that starts with “Dear Friend …”
How to Build an Author Brand 12-02-2021
Did you know that over 80% of what people hear is what they see! What do your visuals say about you? What is your brand about? As an author, your marketing material, your social media platforms, your website, your book cover, EVERYTHING that is connected to you, needs clarity and consistency. Does yours? Branding … it’s personal and professional. What do potential readers hear when they see you and what you are connected with? -Discover the 5 essential elements of every brand that stick and never change. -Learn the strategies that will develop your author brand. -Create a brand that shows off your best side and builds your influence online and offline. -Discover what brand essence is and why every author should care. Wherever you are in the authoring stream … it’s time to do a look-over. And in many cases, a make-over to your branding. If you don’t want your book to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Dr. Judith Briles is Marilyn Heywood Paige, branding and marketing expert in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Amazon Insider Reveals Tips to Get Out of Amazon Jail11-25-2021
Have you been stuck on AMazon with your publishing account? How about with Amazon's Seller portal? Or have you been sent to Amazon Jail and had your account suspended, blocked, or dumped? If YES to any of the above, this edition of the AuthorU-Your Guide to Book Publishing podcast is a MUST listen to. Joining host Dr. Judith Briles is Chris McCabe, a former Amazonian who was on the "fix it - resolution" team at Amazon. Today, Chris consults with wounded sellers of products on Amazon to restore sanity. Learn how to: -how to get help with suspended account on Amazon -steps to deal with suspended accounts -why all sellers on Amazon must become vigilantes of their accounts -how to avoid getting put in Amazon jail -steps to restore your account -what to do in the last resort in using social media All of the above and much more in this unique and NOT TO BE MISSED edition of the AuthorU-Your Guide to Book Publishing podcast with Dr. Judith Briles, The Book Shepherd.
13 Essential Steps to Book Completion 11-18-2021
All books must start from somewhere. Yours should start with four questions: 1. Why are you writing your book? 2. What is your book about? 3. Who is it for? 4. What’s your intentionality for it? Answer those four and you are reading to begin writing—not before you fully answer them. There’s always prep work. Start there—it’s the first step …what Judith goes through within her 13 Steps is a tried and true process that will get your across the finish line. Meaning, you are ready to publish. Whether it’s with traditional publishing, a hybrid, or you create an indie publishing umbrella, you will need to go through all 13 Steps to get your book in hand. One that you won’t have to apologize for. Are you ready to start? If you don’t want your book to be mediocre, then this episode of AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles is your solo guide in this episode of the AuthorU-Your Guide to Book Publishing podcast.
How to JUICE up your writing 11-11-2021
Are you able to “write hot”? How about with a “sizzle”? It’s all about allowing yourself to juice up your creativity .. creativity that gooses “fresh writing” and takes you to another level that you didn’t realize that you could deliver. -How to let your writing energy flow. -Why you should “check” your inner critic at the door. -Why it’s essential to keep your pen moving. -Why correct spelling and grammar can zap your writing flow. -How being outrageous expands your writing power. Joining the AuthorU-Your Guide to Book Publishing podcast is author, publisher, and Judith’s favorite writing muse, Anne Randolph. If your goal is to soar your writing skills and success—this is the podcast where you will find "the writing force" within you.
How Grab Anyone's Attention in a Pitch 11-04-2021
When it comes to authoring and positioning an author as an expert, a speaker, and just create an opening introduction, this edition of the AuthorU-Your Guide to Book Publishing podcast is a core part of author success. It’s starts for key questions: -Do you want to sell more books? -Do you want to create more speaking engagements? -Would you like to create “grabber” brag statements that gets any listener’s attention? -Would you like to learn how to create statements that make you shine? Would you? If the answer is a YES to any of the above—or better yet—all of them, then make sure you listen to this week’s podcast. Joining the AuthorU-Your Guide to Book Publishing podcast is author and “get heard” expert Jeannette Seibly. If your goal is to connect with listeners within 10 seconds of your communicating with them … whether in person, Zooming, or over the phone—this is the podcast where you will find "the force" within you. It’s the ultimate “brag-a-thon”.
How to GRAB the Media's Attention 10-11-2021
Are you, your expertise, and your book getting noticed? By readers? By the media? Would you like to be? … it’s a good idea. If you want to be the #1 influencer in your genre and industry, you need to step up your game by increasing your media visibility. In this week’s podcast, you will come away with strategies to help you go from the “unknown” to “newsworthy”. Your takeaways include: -How to get your message to the right people. -How to get quoted in the media. -How to know what the media outlets want. -How to boost your visibility. Joining the AuthorU-Your Guide to Book Publishing podcast is Jill Lublin, the co-author of Guerrilla Publicity. She teaches crash courses on how to gather publicity. If your goal is to gain visibility and influence with the media—this is the podcast where you will find "the force" within you.
Audio & VideoBook Delight for Authors 10-21-2021
Audiobooks increased another 35% in listenership … and were a factor in more print and eBook sales. Are you participating? Have you created an audiobook? And if you have a children’s book, have you added “videobook” to your offerings? Richard Rieman, the Audiobook Wizard will update you PLUS wave his magic wand, inviting you into the new world of Videobooks. Imagine creating a book that children who are visually impaired can "hear" and "read". If you are a children's author, it's time to discover the power of Imagination VideoBooks. Richard Rieman, CEO of Imagination Videobooks, creates the ultimate book for kids who are blind or partially blind. He joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for a fun, informative, and inspiring hour. Get ready to discover: - Get the latest tips and insights on audiobooks. - Learn how to convert a children's book into a videobook. - How narratives turn a text and illustrations into an audio and video wonderland. - How to submit your children’s book for consideration to create a videobook. - Get a free copy of Richard Rieman's book—The Author's Guide to AudioBook Creation. Just email him NOW at Richard@ImaginationVideobooks.org . Are you ready to start? If you don’t want your book and your book marketing to be mediocre, then AuthorU-Your Guide to Book Publishing podcast is for you. This week, The Book Shepherd Judith Briles and Audiobook Wizard Richard Rieman walk you through the latest info on Audiobook and Videobook creation and success in this episode of the AuthorU-Your Guide to Book Publishing podcast.
Be a RockStar with Indie Bookstores 10-06-2021
There’s a new contact in town with the Tattered Cover Bookstore and it’s time to meet him. As an author himself, he gets the challenges that authors have with engaging a bookstore; and in partnering with bookstores going forward. What’s covered: - The reduction of the stigma of self-publishing. - Tips for approaching bookstores. - Tips to blow your book socks off in working with bookstores. - How to use the new Colorado submission program for authors. - Why all authors should approach bookstores to build a long term relationship. Joining the AuthorU-Your Guide to Book Publishing podcast is author, publisher, and the Colorado Author Coordinator for the Tattered Cover independent bookstore. If your goal to have events in bookstores or your book carried by one—this is the podcast where you will find "the force" within you.
Author Success Tips & Deleting Publishing Fears 10-07-2021
Author, Speaker, and Broadcaster Dom Testa began his publishing career after years of school visits to help kids discover their creative spark. He’s a hybrid … starting as a self-published author; selling a book series to a major New York publisher; then reversing his path. Dom expanded his publishing empire, publishing all his books under his imprint, the Profound Impact Group. Get strategies and tips on: - How to deal with and lance the Imposter Syndrome. - The power of the author community. - The pros and cons of traditional publishing. - The business of indie publishing. - Dom’s three favorite tools to use. Joining the AuthorU-Your Guide to Book Publishing podcast is author-speaker-and Emmy winning broadcaster, Dom Testa. Author of 20 plus books, writing in multiple genres for multiple ages, Dom writes with humor, intrigue, and thrills. This podcast where you will find "the writer and publishing force" within you.
25 Spicy Fall Book Marketing Tips 09-30-2021
Get ready to add 25 tips of Spice to Your Fall Book Marketing. It's bookselling season meaning you need to be thinking … What do I need to step my book marketing and presence up. Where are you in that process? Whatever path you take to shout out your book, it needs to revolve around smart choices ... and choices that are a fit for both you and your book. It starts with your online presence … your footprint. What is it? Is it perfect? Or does it need finetuning or bold gutting? You need online book marketing … what you must do is determine the “where” … and it’s not everywhere. In this episode, there are over 25 places and tools to use for online excelling. There are several that have your name on them. If you don’t want your book marketing to become “digital dust”… then this episode of AuthorU-Your Guide to Book Publishing is for you. Dr. Judith Briles is your host and book marketing expert. Listen in at: http://bit.ly/BookPublishingPodcast
Money Smarts for Authors 09-23-2021
Discover the 7 financial and security mistakes to avoid as an author. Do you know all the expenses that you can take on your personal tax return? … bet you don’t. Financial expert Mary Salas, partner in Peak Wealth Strategies, reveals: -Why it’s a good idea to get a “positive” cash flow within your three-year “it’s OK to have losses” timeframe; -Why it’s smart to get a tax professional on your team from the get-go; -How to write-off the hallway in your home … and the bathroom; -Where you can get duped in hobby loss rules; and -Why having multiple monitors is a wise thing. If you don’t want your publishing side to become “digital dust”… then this episode of AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Judith Briles is financial expert Mary Salas, partner in Peak Wealth Strategies, to guide you through “the financial side” of publishing.
The Author's Walk with Marilyn Van Derbur 09-16-2021
Joining host Judith Briles is Marilyn Van Derbur, winner of Writers Digest Best Self-Published Book Award, author of the international bestseller Miss America By Day that revealed her betrayal and sexual assault at the age of 5 until she was 18. Self-publishing at 65 after turning down NY publishers, it was her first book, and only book, that is used in universities internationally, and has changed the lives of millions. A film on her life, An Incest Survivor’s Odyssey won an Emmy award and Los Angeles Film Festival award based on her life. Her advice for authors includes: 1. Knowing what your intention is as the author before you start writing. 2. Include pictures that carry the story, not fluff for fillers. 3. Use lots of stories and examples. 4. Tie everything together. 5. End with power. If you are writing a memoir; if you are writing a book that delivers hope and help; if you are writing a book that shouts out courage, then this episode of AuthorU-Your Guide to Book Publishing is for you.
Writing & Publishing Tips from a 160+ Book-Author Powerhouse 09-09-2021
Creativity has potholes. Sometimes, publishing success can be held at bay. Get ready to cross the line. -Want to get published successfully? -How about nifty tips to crash the barriers to writing blocks? -Are you ready to jump into the speed lane to reaching your author goals? Joining the AuthorU-Your Guide to Book Publishing podcast is NY Times bestselling author Kevin J. Anderson. Co-author of today's Dune books, writer of many of the Star Wars forward books, fingers in multiple sci-fi and fantasy files—this is the podcast where you will find "the force" within you.
Creating a Virtual Tradeshow on Your Expertise 09-02-2021
Have you ever thought about using your expertise to create a virtual trade show? Discover how two authors have taken their know-how and created virtual tradeshows seeded by their knowledge on what they write and speak on; partner with vendors that pay for virtual space and meet their customers; and never have to get in a car or plane to host it. And how you can do the same! Did you know … -Engagement is higher: 30% of people are more likely to speak to a person in a virtual booth … -Virtual tradeshows are environmentally friendly … less travel and printing costs. -Virtual events make it easier to “scale” costs for hosting an event … no food costs. -Virtual attendance can be limitless … the more the merrier. -Virtual events can be timeless … a day or perpetuity. -Virtual events are reliable ... weather isn't a problem. Joining the AuthorU-Your Guide to Book Publishing host Judith Briles is virtual event expert Greg Jameson whose philosophy is: “Don’t live your live. Live your dreams.” If that’s something that is a carrot to grow your author success, then this episode of AuthorU-Your Guide to Book Publishing is for you.
How NFTs Protect Intellectual Property 08-26-2021
Get ready to learn lots about the cryto currency world and how authors can use it in a variety of ways. With host Judith Briles The Book Shepherd on the AuthorU-Your Guide to Book Publishing podcast is Daniel Hall. Daniel is a co-author of One Coin, Two Coin, What Coin, Bit Coin. Takeaways include: -What is an NFT? -Why authors should explore NFTs and crypto currency. -How authors can turn their books into an annuity. Lots more ... it's protecting your intellectual property with a twist on the AuthorU-Your Guide to Book Publishing podcast.
How to Create Characters You Love and Love to Hate 08-19-2021
Everyone talks about characters—the ones they love; the ones they hate; the ones they love to hate … but how does an author go about actually creating characters that are both realistic and memorable? Joining host Judith Briles is Mara Purl, a bestselling author and writing coach. Creating characters, storylines, and setups is what Mara does this for a living. Many of her readers say that her characters become friends they like to keep up with. In this episode of AuthorU-Your Guide to Book Publishing, she will reveal two specific tools that help with creating great characters. Mara always works with her theme: "Head and Heart". -One of her tools is about the heart. -One of her tools is about the head. -One is about color. -One is about personality types. If you want your book to be one that readers open and fall in—whether you are writing fiction or nonfiction … then this episode of AuthorU-Your Guide to Book Publishing is for you.
Devlopmental Editing Hot Tips 08-12-2021
have you ever wonder why so many authors fail or never get passed selling 100 books. Developmental Editor and Ghostwriter Dan Janal joins AuthorU-Your Guide to Book Publishing host Judith Briles for a fast and fun hour. Takeaways include: -when to get a ghostwriter -how to work with a developmental editor -why short books are more effective--and preferred -how to avoid the "digital dust" of a book graveyard -5 reasons why authors fail and how to avoid them And, of course, lots more.
Traditional Agenting and Publishing show 8-05-2021
Is your writing, your pitch, your proposal, your book proposal, your title, your _______ coming across with pizzazz, pop, and brilliance? -It’s time to step up your game ... -If you want to grab readers from the get-go ... -If you want to get an agent ... -If you want to get a book proposal read and supported … -If you want to get help in writing a screenplay … -If you want to tips on selling to a publisher … -If you want to know what your book title must say … … then this episode of the AuthorU-Your Guide to Book Publishing podcast is for you. Joining host Judith Briles is Randy Peyser, one of only a few people in the country who specializes in representing authors in finding literary agents and publishers.
Branding POP and Power for Authors 07-29-2021
The author's brand begins to emerge the day she or he starts writing. It morphs. It evolves. In this episode of the AuthorU-Your Guide to Book Publishing podcast, host Dr. Judith Briles invites artist and branding expert Peggy Sands to the mic. -What is a brand and why it's essential for an author to have one. -What does branding do for you? -Where should you start when branding yourself? -Why it pays off to get a person’s brain involved in your logo ... and of course, much more. Listen in for tips, ahas, and strategies on AuthorU-Your Guide to Book Publishing.
Visualizing Your Author and Publishing Success 7-22-2021
Author and Vision expert Dr. Lynn Hellerstein joins host Judith Briles, The Book Shepherd, for an insightful episode on AuthorU-Your Guide to Book Publishing podcast. It's all about vision and using visualization to: -increase your author success quotient -use tips to unblock writer's block -eliminate author burnout -reduce anxiety created by author overwhelm All that and much more on the AuthorU-Your Guide to Book Publishing podcast.
Bye-Bye Boring PPTX Slides 07-08-2021
Joining book publishing expert Dr. Judith Briles in this episode of the AuthorU-Your Guide to Book Publishing podcast is the Webinar Guru, Dr. Jaclyn Kostner. You will get: -the secret sauce and tool to make great slides. -how to tap into "brain appeal" when in front of an audience. -3 ways to attract all parts of a participant's brain in any speech. -how to morph boring slides in minutes. All that and much more on the AuthorU-Your Guide to Book Publishing podcast with book publishing expert Dr. Judith Briles.
Author Tips to Be a Media Star and Get Booked 07-08-2021
Media supports an author's book. In this episode of AuthorU-Your Guide to Book Publishing reveals HOW to become the ultimate media guest ... and get booked on a show. Host Dr. Judith Briles will show you how to: -contact and pitch to a producer. -create questions to be asked and why you should. -take control back when a host asks dumb questions or goes on a rant. -find shows that are the right fit for your expertise and book. Of course, there's lots more on the AuthorU-Your Guide to Book Publishing podcast. Listen in ...
Savvy Tips to Protect Your Website 07-01-2021
Do you have protection for your website? Odds are, you don’t. Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast has a "MUST" listen to podcast. It’s an “oh-oh” author time. And yes, it deals with your website. -Are you really protected? -Do you know where all your website details are backed up?- -Do you have all your log-ins, passwords, codes and anything else that you need if you MUST access them immediately? -If you need help, do you know where to go and who to ask? -If you have a webmaster, what if he or she gets hit by a bus, disappears, quits ... or you want someone else? It’s a come-to Website Chat Time with Judith asking the questions and telling you exactly what you need to know. TODAY, start with creating your own SOS: Website Due Diligence Plan … to protect you and your website. You need a plan to take care of the “stuff happening” side of what every author deals with—stuff that surfaces at the most inconvenient time along the publishing journey. Your SOS: Website Due Diligence Plan is the way to keep your global lights on before the switch is turned off!
Tips & Strategies for Blogging Power 06-02-2021
This week’s is about the power of blogging—why you should and how to be successful on the AuthorU-Your Guide to Book Publishing podcast with Host Dr. Judith Briles. She reveals: -How to set up a blogging strategy that works for you—not someone else’s. -How to shout out your blog once you create it. -How to pull new blog ideas together in a nano-second. -How to make money via blogging. Blogging takes a commitment. As an author, you are an expert in something. Most likely, that will be the seed of yours. You will need to sprinkle in your creativity to bring the spark that attracts readers. Your blog isn’t a passive venture—you need to shout it out every time a new one pops. Your listening takeaways include: -The Who, Where, Why, Why, and When of your blogging -What the essential components of every blog must include. -The secret sauces that every blog must have. -The power of repurposing blogs and steps on doing it to make the SEO gods happy. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 7,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join Judith and become a regular subscriber.
Crowdfunding 101- Tips & Strategies 06-17-2021
This week is about the power of using and implementing a crowdfunding campaign for your book—or any project that is in your wheelhouse. AuthorU-Your Guide to Book Publishing Host Dr. Judith Briles as she reveals how: -Crowdfunding moneys can be used to print your book. -Crowdfunding moneys can be used to push out a marketing and publicity campaign. -Crowdfunding moneys can be used to spin off a screenplay. -Crowdfunding moneys can be used to seed your next project. -Crowdfunding can build buzz for your, your expertise, your book. Crowdfunding is work—don’t kid yourself. It will take some time and definitely energy. You will need to sprinkle in your creativity to bring the spark that becomes a magnet to attract crowdfunding participants you have no previous connection to. Your listening takeaways include: -The Who, Where, Why, Why, and When of your campaign. -What the essential components of every campaign must include. -The secret sauces that every campaign must have. -Judith's cheat sheet for crowdfunding success. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 7,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join Judith and become a regular subscriber.
Amazon Bestseller Campaigns Are Gold for Authors! 06-10-2021
Throughout the month of June, AuthorU-Your Guide to Book Publishing Host Dr. Judith Briles will be the solo voice on a variety of topics. This week’s is about the power and privilege of creating an Amazon Bestseller Campaign and become a true #1 on its platform—not for an hour … for many days. It’s a book marketing platform that should not be ignored. -Can being a #1 bestseller on Amazon make a difference in your book marketing forward? -Can it enhance your influence factor and expertise? -Can it increase your book sales? Why YES … YES being able to claim that you and your book is a #1 Amazon bestseller can. Whether you have a new book; one that has been limping along; or one that is an “oldie” but a “goodie”, participating in my Amazon Bestseller Campaign class is what this book coach and doctor recommends. It takes a little work, minimal moneys, and some of your time. The sooner you commit to start on the path on both, the better for your influence building, your social media presence, and of course, your book sales. Your listening takeaways include: -The Who, Where, Why, Why, and When of your campaign. -What the essential components of every campaign must include. -How to create a “set it and forget it” strategy. And, of course, much more. Tune in for lots of ideas and how-to tactics via the AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 7,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance. Join me and become a regular subscriber.
How Speaking Can Morph Your Book Sales 06-03-2021
Throughout the month of June, AuthorU-Your Guide to Book Publishing Host Dr. Judith Briles will be the solo voice on a variety of topics. This week’s is about the power and privilege of speaking. It’s a book marketing platform that should not be ignored. Can speaking on your book … your expertise … morph your book sales? Why YES … YES it can. And the sooner you start speaking on both, the better for your influence building, your social media presence, and of course, your book sales. Your listening takeaways include: -Why you should be speaking on your book and when to start. -When to start charging and what to charge for your speaking fee. -Why handouts are a must and what each should always include. -The key components that every presentation needs. -Why every presentation should have a contract, even free ones. And, of course, much more. Tune in for lots of ideas: AuthorU-Your Guide to Book Publishing podcast. Since its inception, over 7,000,000 listeners have downloaded various shows for practical publishing and book marketing guidance.
Author Smarts Create Collaborative Partnerships 05-27-2021
Would you like to have a sponsor for your event? How about a partner to support you and your book? Or, one that just likes to cross-promote you? Ideas are here in this episode of AuthorU-Your Guide to Book Publishing podcast with Dr. Judith Briles and her guest, Philippa Burgess. It's all about creating and building collaborative partnerships. Takeaways include: -what is a collaborative partnership and why would an author want to build them; -how to get sponsors for events; -tips for authors to get sponsors. Tune in for lots of ideas: AuthorU-Your Guide to Book Publishing podcast.
How to Get Books into Bookstores 05-20-2021
GET Key Questions to Ask a Bookseller Before a Book Is Published … and After It’s Available Authoring and publishing a book is a major event. And accomplishment. Your local bookstore could be the door opener at the beginning of the process; during; and post when you have book in hand. Do you know what steps to take in engaging a bookseller … what specific questions you should ask … plus what exactly you should be giving one about you and your book? You will get them is this edition of AuthorU-Your Guide to Book Publishing with host Dr. Judith Briles and her guest, Daron Mueller, the contact for local authors and one of the premier independent bookstores: the Tattered Cover Bookstore in Denver, Colorado. Start with Pre and During book development including what to do 3 to 6 months prior to publication: -Why you should attend store events. -Ideas on building your support community. -Items you should be doing online. -What to include on your website. -How to reach out to a distributor. -Tips on bold spine design that gets attention. -Building your social platforms. Then when you have a Printed book: -Must have elements to include on your Book Sell Sheet. -Why blurbs are the next best thing to word-of-mouth buzz. -How often to follow-up with a bookseller. -When to set up a book event. -Continue to build your social platforms. And much more. New podcasts every Thursday. Join me for another fast moving episode of the AuthorU-Your Guide to Book Publishing podcast.
How to Get Your Books into Schools 05-13-2021
Jane Wood, author of Schools: A Niche Market for Authors joins Dr. Judith Briles for a lively and informative hour of how to get your books into schools; who to contact; strategies to get schools to buy your books for all classrooms; along with tips to engage students from the get-go. You will take away: -What the most important criteria is when trying to market books to schools. -How to determine if a book reinforces a school’s curricula. -When it’s time to develop additional educational resources for a book. -Learn the two most important resources to contact at the schools. -Strategies on ways to make money selling to schools. -How to get classrooms to buy full sets of books. -How to make money three ways when working with schools. -Tips on developing presentations for students. -How to develop dynamic presentations for an author visit. -Identify book sales opportunities to education-related groups. Listen in to the AuthorU-Your Guide to Book Publishing latest podcast via the show’s podcast page or other platforms including iTunes, Amazon Music, and Google Play. Another excellent podcast with host Dr. Judith Briles on AuthorU-Your Guide to Book Publishing.
How to Create VideoBooks for Children 05-06-2021
Imagine creating a book that children who are visually impaired can "hear" and "read". If you are a children's author, it's time to discover the power of Imagination VideoBooks. Richard Rieman of Imagination Videobooks creates the ultimate book for kids who are blind or partially blind. He joins AuthorU-Your Guide to Book Publishing host Dr. Judith Briles for a fun, informative, and inspiring hour. Get ready to discover: -How to convert a children's book into a videobook. -How character characters turn a text and -How to submit your book for consideration to create a videobook. -Get a free copy of Richard Rieman's book--The Author's Guide to AudioBook Creation. Listen to the best author and book publishing podcast for author success on AuthorU-Your Guide to Book PUblishing now on iTunes, GooglePlay and Amazon Music!
How to Make Money Speaking on Your Book Show 04-29-2021
Did you know that most authors and speakers are dismal at leveraging their book ... their expertise? Yup, it's the truth. In this episode of AuthorU-Your Guide to Book Publishing, speaking industry expert Lois Creamer joins Dr. Judith Briles for an hour revealing the hybrid of speaking to come PLUS how to truly leverage your expertise and book selling. -How the speaking business will change post COVID. -How to get to the real decision-maker in any organization. -How to monetize your message. -How to develop your positioning statement around your book. -How to start leveraging your expertise. Listen in to two experts who "get" speaking and how it can soar your publishing success on the AuthorU-Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast
What It Takes to Market a Book Successfully podcast 04-22-2021
Integrating PR and Marketing is an essential element in today’s book marketing landscape. Joining Judith Briles for this episode is 30 years plus PR veteran Brian Feinblum and creator of the BookMarketingBuzzBlog. Your takeaways include: -10 essential strategies and tips to market a book successfully. -Savvy tips for finding a media person or group to pitch to. -What really works for authors, and what doesn’t. -Crucial question for all authors: what do you bring to the table? -Why authors do what they do is all within their brand. -And of course, much more. You will get plenty of essential author tips for PR position plus how to build book marketing buzz within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles.
Instagram Power and POP Part II 04-15-2021
Instagram Marketing Strategies and Tips, Part 2 It's a huge WOOT for authors. Get ready for Part II of the two-parter started last week … all around what makes Instagram tick and how to get it working for you, your influence building, and your bookselling. Think Instagram marketing strategies, POP, and power. - How to stay out (or get out) of Instagram Jail. - Identify Instagram filters and how do you use them. - Create “grids” of posts that roll out a story that attracts followers and comments. - Discover the “secret sauce” portal found on Facebook to post from. It’s another fast hour that sprang boarded from last week’s Part I … You will get plenty of essential author tips for using Instagram—including what you need to know to get started within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles and her guest, Jules Marie, social media expert. Listen in at: http://bit.ly/BookPublishingPodcast
Instagram Marketing Tips Part I 04-08-2021
Why is Instagram so darn popular? One answer is that once the user—that’s you—get how to use it, it’s fun. And, Instagram can put a user in “Instagram Jail” if community rules are violated. Do you know what they are? And how to get it if you land in it? Oh-oh! This is a two-parter … all around what makes Instagram tick and how to get it working for you, your influence building, and your bookselling. Think Instagram marketing strategies. -What marketing strategies can be used to increase followers on Instagram? -What are Instagram filters? -Should you mention customers and partners with tags? -What’s the “story” about Stories? -What are the tools that will make it easy-peasy to post? A fast hour that begged for a Part II … it’s coming! You will get plenty of essential author tips for using Instagram—including what you need to know to get started within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles and her guest, Jules Marie, social media expert. Listen in at: http://bit.ly/BookPublishingPodcast
Publishing Tips and Trends for 2021 show 04-01-2021
Book Publishing Expert and The Book Shepherd Dr. Judith Briles takes a solo spin with the AuthorU-Your Guide to Book Publishing podcast today. The topic is success—your success as an author and for your book. Plus the top 10 publishing tips and trends for 2021. -Is there a book in you? How about lots of books? -Do you know the latest trends in book publishing for 2021? -should you be an indie publisher or work on creating a deal with a traditional publisher? -Do you know the power of creating a series and why you should, starting now? -Do you know the dollars, cents, and sense of publishing? All important questions to ask as authors enter the publishing maze. Get the answers now with Judith in an hour that is over in a flash. Listen in to the latest AuthorU-Your Guide to Book Publishing Podcast via @BookMarketing @JudithBriles @MyBookShepherd http://bit.ly/BookPublishingPodcast #bookmarketing #author #books #podcast #publishing #JudithBriles
Publicist & Publicity Panache and Power for Authors 03-25-2021
If you were thinking of hiring a Publicist to promote YOU or your BOOK, do you know what questions you should be asking? After all, you are interviewing someone … Today’s edition of AuthorU-Your Guide to Book Publishing introduces publicist and publicity expert DM Collins. You will take away: -The 3 questions would you ask of a potential publicist before hiring him or her. -How long you should use a publicist for best results. -What to expect to pay. -What tasks you should expect from your publicist. -What your publicist should expect from you. -How PR is linked to your book’s brand and your brand. -How to prepare for a potential interview. -What the benefit of having a video on your website does for you. You will get plenty of essential author tips for publicity—including what you need to know if you are doing a DIY campaign within the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles. Listen in at: http://bit.ly/BookPublishingPodcast
Author tips for non-bookstore book marketing show 03-18-2021
WOWSA … discover why authors and publisher should sell to non-bookstores markets instead of bookstores. And, if you haven’t explored premium bookselling opportunities, you are missing out. You can via podcast with @BookMarketing @JudithBriles @MyBookShepherd today. An author’s dream marketing landscape is to have LARGE non-returnable book sales. Discover the steps to make it happen when “selling” is not what you want to do, don’t have time, or know how. Book Marketing expert Brian Jud shares insights, ahas, and plenty of “how-to” that include these podcast takeaways: -Hot tips for authors on how to sell books into retail venues. -Discover the perfect portal to sell your books to the military. -Super idea on how to get your books into airport stores … starting with bypassing the bookstore. Listen to the AuthorU-Your Guide to Book Publishing Podcast via @BookMarketing @JudithBriles @MyBookShepherd http://bit.ly/BookPublishingPodcast #bookmarketing #author #books #podcast #publishing #JudithBriles
Sell Books on Amazon By the Truckload 03-11-2021
It’s Amazon time on today’s podcast … Lot’s happening in the hour with Book Marketing Expert Penny Sansevieri, author of How to Sell Books By the Truckload on Amazon and book marketing cheerleader Dr. Judith Briles, host of the AuthorU-Your Guide to Book Publishing podcast. Your will learn: -How to avoid the most common mistakes that authors make when selling books on Amazon. -Tips on Author Central’s new look and tools. -The two early book marketing tips to embrace. -How to avoid one of the biggest mistakes authors make on Amazon—not knowing the ideal genre to be connected with. -Current hot trends for marketing on Amazon. -Why embracing brand marketing for your books will increase book sales on Amazon. -Understanding how others scan websites when they visit and how you can take advantage of their viewing habits. -Why it’s a mistake to straddle the wrong lane or be in too many genres. -Tips for using Amazon Ads. Listen in to the latest AuthorU-Your Guide to Book Publishing Podcast via @BookGal @JudithBriles @MyBookShepherd http://bit.ly/BookPublishingPodcast #book #author #podcast #publishing #Amazon #bookmarketing
Injecting Creativity in Writing & Selling Children's Books 03-04-2021
Injecting creativity in writing children's books as an art form. Bestselling author Justin Matott has sold over 1.5 million copies of his books to superfans of all ages from 4 to 99. AuthorU-Your Guide to Book Publishing Host Dr. Judith Briles and Justin Matott deliver a fast hour on the art revealing: -how to spark creativity -how to connect with an audience of any age -how to sell truckloads of books -tips for speaking at schools -how to recover from boo-boos ... and so much more Another author-terrific show from the AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles. Show page: http://BookPublishingPodcast
Essential Book Printing Questions Answered podcast 02-25-2021
Have you ever wondered how working with a printer different than working with a publisher? Today’s podcast is all about printing. With Host Dr. Judith Briles is Rebecca Humrich who has been working within book printing for over 25 years. As a sales representative with Sheridan Books, she has a bird’s eye view of the evolving changes and how the authors can take advantage of them. Answers to questions include: -How has the printing industry been impacted by COVID-19? What does it look like for 2021? -What should one expect when working directly with a printer? -What are printing trends for 2021? -What are the essential questions to ask any book printer before you go to print? -What size should my book be? -What timelines should authors expect in a print run? -Why can’t printers provide a ballpark estimate? -What are the most common file issues you see and how can they be avoided? Listen in and Learn on this episode of the AuthorU-Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast with @SheridanGroup @JudithBriles @MyBookShepherd.
How to Turn Your Book into a Speech 02-18-2021
Authors want the secret sauce of how to create a speech that not only connects with an audience but delivers the bonus: selling more books. Premier speaking expert and coach Patricia Fripp joins Host Dr. Judith Briles. She reveals where to start in creating a speech based on your book; how to structure it; where to add stories and so much more. If speaking on your book and expertise is in your midst—and in my opinion, it should be—this is the podcast that will deliver oodles of ahas, how-to, and tips that will soar your success. -Get tips on how to REALLY know who is in the audience. -Embrace 5 essential steps to building an audience loving presentation. -Hot tips for authors to demystify and simplify the process for preparing and presenting a powerful presentation. -Discover 2 essential tips of how to deal with a speaking presentation time crunch. -Why there is no such thing as a free speech. -How to open and close a speech based on your book. -Discover 10 key tips for creating a speech that will soar your book sales. Listen in and Learn on this episode of the AuthorU-Your Guide to Book Publishing podcast. Zoom and online meetings are part of our way of working now: http://bit.ly/BookPublishingPodcast with @PFripp @JudithBriles @MyBookShepherd.
Zoom Tips for Authors to Connecting 01-11-2021
Host and The Book Shepherd Dr. Judith Briles invites Zoom expert Paul Griffin to join her for an ear-opening hour on how best to use Zoom for online engagement. If you want to: -ace Zoom meetings -tips for creating online Zoom meetings -how to create engagement on Zoom meetings -how to determine when it's time to move from free Zoom to paid Zoom -discover why you should always restart your computer before starting Zoom -takeaway technology best practices so you shine -and much more ... listen and learn on this episode of theAuthorU-Your Guide to Book Publishing podcast with Dr.Judith Briles The Book Shepherd.
Creating & Publishing a Children's Book show 02-04-2021
Calling all children's authors ...If you are writing a children's book—get 7 essential tips for your publishing success. -choosing an illustrator -how to print your book -POD may not be your friend -what pitfalls to avoid -how to determine fonts and size -common mistakes to avoid That and so much more in this edition of AuthorU-Your Guide to Book Publishing with host Dr. Judith Briles and multi-award-winning book designer Nick Zelinger of NZGraphics.
PR Pop and Power with Press Releases 01-28-2021
Are you an author? Do you want to get a push out for your snap, crackle and pop press release? Discover the Expert Click press release portal. Discover an easy peasy portal for creating and distribution author and book press releases via the AuthorU-Your Guide to Book Publishing Podcast via @ExpertClick and Host @JudithBriles @MyBookShepherd.
Author Branding Power for 2021 01-21-2021
Are you building a brand that brings influence to your core mission? Do you know what your core mission is? They are two essential questions ALL authors should ask ... and answer. -For the books. -For their marketing. -For their expertise. -For their success. It's time to revisit and build on your brand for 2021. Joining host Judith Briles, The Book Shepherd, for a fun hour is Susan Gilbert, Marketing Strategist who is all about “pivoting” to the branding zone that is the “right zone” and "core" for you and your book in this episode of the AuthorU-Your Guide to Book Publishing podcast. Listen in: http://bit.ly/BookPublishingPodcast
How Writers Can Get "the Book" Out 01-14-2021
Do you know what "servant authorship" is? You will after you listen in. -Did you know that the majority of authors do not write a book with an outline? -Did you know that authors are more confused today as to which publishing option/path they should pursue? - Did you know what the #1 hiccup is when it comes to book marketing? Answers to these questions and much more in this edition of the AuthorU-Your Guide to Book Publishing podcast. Joining The Book Shepherd and AuthorU-Your Guide to Book Publishing podcast Host Judith Briles is Anne Janzer, author of Get the Word Out: Write a Book that Makes a Difference.
Busting Social Media Myths for Authors 01-07-2020
Hey authors ... are you ready to dive into social media and break through what the social media gurus don't tell you? Too many authors get caught up in the “myths” of publishing, using them as their guiding principles … where they should be trashed! •Myth #1 – You must be on all social media platforms. •Myth #2 – The more fans and followers you have, the better. •Myth #3 – Social media is free. •Myth #4 - Social media will generate leads for your business. •and embrace the #1 Truthiness: It’s all about the foundation! Joining host Judith Briles, The Book Shepherd, for a fun hour is Susan Gilbert, Marketing Strategist who is all about “pivoting” to the zone that is the “right zone” for you and your book in this episode of the AuthorU-Your Guide to Book Publishing podcast. Listen in: http://bit.ly/BookPublishingPodcast
Book Marketing & Author Planning 2021 Show 12-31-2020
Times are turbulent for authors during the era of COVID. It's time to plan forward for the next year. Judith Briles, The Book Shepherd and host of AuthorU-Your Guide to Book Publishing offers a variety of marketing and influence tips in a fast-moving hour with tips on how to engage in successful book marketing during turbulent times. -how to sell more books -how to find book buyers online -how to build your influence on social media postings and platforms -how to market books It's another fun and informative AuthorU-Your Guide to Book Marketing podcast.
Website Must Have POPs = Power show 12-24-2020
It's a website bonanza of info for authors: Do you know what the most common mistakes authors make in creating a website? Do you know what will make your website dated? You will now. Get tips on: -How to prepare your content for your website. - The best ways to submit material to your web developer. - What the cost factors are in creating a website. - Why Google insists that you get an SSL certificate NOW. - Why all websites need to be mobile. -and much more ... Get more tips from the AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles and designer Michelle Renee: http://bit.ly/BookPublishingPodcast #authors #books #websites #selfpub #indiepublishing
Book Design, Book Swag & Bling 12-17-2020
It's time to "spice" up your book design and beyond, Host Judith Briles The Book Shepherd and Book Designer Rebecca Finkel spike up creativity during COVID times on the AuthorU-Your Guide to Book Publishing podcast for authors and writers. -create a game plan for book design; -how to create texture on the book cover in a POD print world; -tips on creating and enhancing the Search Inside feature for books on Amazon; -tips for creating ebooks' -how to create ebooks that aren't ugly; -swag tips for books that are fun; -and of course, more! Listen in for your book success now.
22 Awesome Tips and Tools for Authors 12-10-2020
Marketing, social media, and building author influence lead my list of "needs" from authors during their publishing journey. Join host Judith Briles, The Book Shepherd is her favorite Geek Girl Kelly Johnson for a rousing and fast hour loaded with 22 tips, tricks and tools for the author and writer. From YouTube to a nifty word search for writing--this is a gift to you that keeps on giving. Get paper and pen out--notes, notes, and more notes will pour out. It's an info-entertaining packed podcast on AuthorU-Your Guide to Book Publishing.
Writing POP and Power show 12-03-2020
Calling all authors and writers. Get ready for a jammed packed hour from writing guru Anne Randolph. Over 20 tips in this podcast, including: - Read lots, including the cereal box for ideas. - Don’t edit as you write, it will let your brilliant bubbles escape. - Take a break and read poetry—opens another world to your thinking, feeling, emotion. - The best bookmark for a writer—a 4 x 6 blank card that “aha” notes can be added to as a book is read. - And much more … tune in! Get 20 tips for authors to soar their writing via the AuthorU-Your Guide to Book Publishing podcast @JudithBriles @The BookShepherd @AnneRandolph http://bit.ly/BookPublishingPodcast #authors #books #selfpub #amwriting #writingcommunity
The Fiction Author’s New Best Friend 11-26-2020
The perfect author and writer's gift awaits you. Fixional.com is ready to be unwrapped revealing the combination of AI and having an editor at your fingertips. Both just a click away. -Get tips for editing fiction fast and inexpensively. -Get ready to learn about a hot website for authors and writers that recommends improvements to the manuscript as comments, which are available for download in Microsoft Word's Track Changes. -Discover the potential copy and line edits and how original your manuscript is. Podcast via AuthorU-Your Guide to Book Publishing for your author success.
Book Printing Power, POP & Trends 11-19-2020
Authors print books—there are plenty of questions to ask … and get answered. Get tips on how to print as quickly as possible for an event, celebration, or holiday. - How should they print them? - What is the best time to order a print run? - What are the types of proofs? - What are the printing options for books? - Why it's essential to stick to the printing schedule. - What current trends in printing today? - What Print options do I have? - What are the essential questions that authors should ask a printer? Joining host Judith Briles The Book Shepherd is Sandy Gould, national sales rep with Color House Graphics for this episode of the AuthorU-Your Guide to Book Publishing podcast.
Writing Finesse, Series & Page Turners 11-12-2020
The AuthorU-Your Guide to Book Publishing delivers a "two-fer in this week's podcast. Best selling and multi-award-winning author Mara Purl joins host Judith Briles, The Book Shepherd, for a jammed packed hour. Get writing tips from a writing pro on: -converting from one genre to another within a series; -how to set up a series using the location as a main character; -how to write a page-turner; -discover the power of the Milford-Haven book series; -turn your research into a major asset of support for marketing your book; -how to turn your text into soaring audio. And there's more. Mara reveals the “heart” of how the Milford-Heaven series began and evolved. Her newest book is What the Soul Knows … a paranormal twist on her Heart series.
Book Design Snap, Crackle & POP 11-05-2020
In the world of book design, multi-award winning book designer Nick Zelinger of NZGraphics.com and podcast host Judith Briles, The Book Shepherd, reveal that the best book covers practice the art of "less is more" in grabbing a book buyer's eye. Also, learn the inside scoop of: -book covers and book awards, -how to design a book cover, -how to design the interior of a book, -how to get buyers to buy books, -and lots more! The AuthorU-Your Guide to Book Publishing podcast shares the essentials of book design that indie and self-publishing authors need today.
Using the Medium Platform for Authors 10-29-2020
Here’s an excellent question for ALL authors—are you curating your own work? Yup, curate what you have already written and published. Where “repurposing” is a tweaking with a slight rewrite … “curate just pulls what you have and re-pushes it out. Love it, and so will you. Listen in to the 10 essential tips and strategies that will open up your savvy words to 60 million readers. Discover the power of Medium, the perfect platform to do it on via the AuthorU-Your Guide to Book Publishing Podcast with @JudithBriles @MyBookShepherd and guest MaryJo Wagner.
Social Media POP and Power 10-22-2020
Social Media is the town hall for book promotion. Are you using it effectively? -What platforms should you be on? -Why types of postings should you include? -What should authors avoid posting? -What 5 things should authors be doing now? -What 5 things should avoids not do? -And, of course, much more. Join Judith for the latest episode of the AuthorU-Your Guide to Book Publishing podcast
Tips to Create the Words to Sell Your Books 10-15-2020
Want to create the best marketing copy for promos and your book marketing? Imagine being in a coffee shop and having a simple conversation. You connect instantly. Don’t stress what your book is about. Stress what it delivers—quench the desire for solutions and pain relief. Listen in on podcast with @MyBookShepherd @JudithBriles and her special guest Marketing Word Expert Casey Demchak on this episode of AuthorU-Your Guide to Book Publishing.
Writing & Editing POP and Panache 10-08-2020
An author's words can pull in a reader ... or push him or her away. It's all about the editing that is brought in by another set of eyes. Did you know that: -One of the biggest grumbles on Amazon reviews deals with mediocre editing—or lack of any editing. -Be wary of your own “word blindness” … repeating the same word or phrases ad nauseam in your manuscript is a reader turnoff. -You should write what you want to write, not what you think will sell. Readers will know you are faking it. Don’t chase fads. Listen in on podcast with @MyBookShepherd @JudithBriles and her special guest Editor Barb Wilson on this episode of AuthorU-Your Guide to Book Publishing.
DIY Sponsorship Tips for Authors 10-01-2020
When authors create strategic partnerships with non-profits and corporate sponsors, they discover that they and their book can buzz locally and spread to national attention. Join AuthorU-Your Guide to Book Publishing's Host Dr. Judith Briles and author Marjorie Holman of Finding Easy Walks Wherever You Are (her latest book). It attracted LL Bean, a Fortune 100 company. Why not you? It's another info-filled podcast via AuthorU-Your Guide to Book Publishing and The Book Shepherd.
Book Marketing Tips in Turbulent Times 09-24-2020
Times are turbulent for authors during the era of COVID. Joining AuthorU-Your Guide to Book Publishing host Judith Briles is Debra Jason for a fast moving hour with tips on how to engage in successful book marketing during turbulent times. -how to sell more books -how to find book buyers online -how to kick start your author enthusiasm -how to market books It's another fun and informative AuthorU-Your Guide to Book Marketing podcast.
Graphics Magic with Book Brush 09-17-2020
It's a mecca of graphics design that every author who is not a techie; not a designer can embrace. Joining Host Dr. Judith Briles is creative marketing lead for Book Brush--one of the slickest author tools to come along in a long time. -discover the amazing cover creator -discover how to create fun swag -discover the box creator -discover mock photos for posters It's a fast hour. You want this tool ... for sure. There's a free version and there's a fee. If you decide to step up your game, use BookBrush.com/judith15 Another fun and informative podcast with AuthorU-Your Guide to Book Publishing.
PR and Press Release POP and Power 09-10-2020
Do you know the WHY and HOW and WHEN of and for creating a press release? Joining AuthorU-Your Guide to Book Publishing Host, Dr. Judith Briles and PR expert Jules Marie. The suggest that authors should always ask: what’s the purpose? Is there something New? Earned? A Wow factor? Plus, if you are pushing out a press release, get author tips on the WHO to push it out to—your target market. Busy authors want to know where to “distribute” press releases. Answers here: lots of resources—both free and fee. Get full list for Resources on the 33Words.us website. New podcast via @MyBookShepherd @33Wordsus http://bit.ly/BookPublishingPodcast
Frugal Book Marketing Tips 09-03-2020
It's time to deal with the elephant in the room: book marketing fears! Joining AuthorU-Your Guide to Book Publishing podcast host Dr. Judith Briles is Carolyn Howard Johnson, the author of Frugal Book Marketing. Stop fearing book marketing. You are a writer—marketing is writing. 1-great marketing is writing, sharing with others what they need/want. 2-Marketing isn’t selling—it is networking, connecting. Lots of tips via podcast for frugal book promoting plus, plus! via @JudithBriles @MyBookShepherd @frugalbookpromo. http://bit.ly/BookPublishingPodcast.
Social Media Bliss Under COVID 08-27-2020
Authors' social media platforms and websites should be joined at the hip-profiles, keywords, descriptions. To soar your success, AuthorU-Your Guide to Book Publishing host Dr. Judith Briles and social media expert Jules Marie deliver an in-depth hour of what to do under COVID. From website Home pages, to posting on social media, to creating posters and creative questions to expand engagement--it's 60 minutes of social media bliss to explode your influence factor. Get ready to shine, using social media via AuthorU-Your Guide to Book Publishing podcast.
Hot Sales Tips for Authors Show 08-20-2020
Calling all authors: How to get over the hump of resistance in sales? Even Shakespeare had to learn the sales hustle—be an evangelist—to get people to fall in love with his words! And authors, are you dealing with the Field of Dreams belief? You published it; they will come? Time to change strategy! Get massive tips via Judith Briles, The Book Shepherd and Donald Kelly, The Sales Evangelist on the AuthorU- Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast
Pre-Launch Your Book Steps 08-13-2020
In this edition of the AuthorU-Your Guide to Book Publishing podcast with host Dr. Judith Briles, The Book Shepherd, you will learn: -how to build your contact lists -how to create buzz on your book while your are writing it -timelines for book launch -how authors can set goals that don't overwhelm you -how to create a pre-launch strategy for your book It's all about the "buzz" pre-during-and post publication. Download other shows from AuthorU-Your Guide to Book Publishing at http://bit.ly/BookPublishingPodcast .
Creating a Successful Amazon Bestseller Campaign 08-06-2020
If you want to create a “lasting” Amazon bestseller, Dr. Judith Briles, The Book Shepherd reveals her 21 steps to make it happen to snag all of Amazon’s categories that you are in. -when to start the planning -how to use social media -what ads should you do -how to choose Amazon categories -how to do it for mini bucks -websites for tools to grab -the #1 thing not to do Get ready to write pages of notes. This is the program that Judith does for her clients. Tune into the AuthorU-Your Guide to Book Publishing podcast. http://bit.ly/BookPublishingPodcast
How to Grab & Engage an Audience Online 07-30-2020
Do you know how to Engage People in a remote or online presentation? You will after this edition of the AuthorU-Your Guide to Book Publishing. Whether you are interacting on Zoom or even Facebook, this is a must listen to podcast. Did you know that 7 out of 10 who are online presentations aren't "really there"? Where they are is multitasking or have just dropped out ... from you, from the presentation. Stop thinking about presenting and start thinking about engaging your entire audience ... be in person or online. Host Dr. Judith Briles and the WebinarGuru Dr. Jaclyn Kostner will deliver 5 essential musts dos to succeed in the new world of everything online. It's another excellent AuthorU-Your Guide to Book Publishing podcast. HTTP://bit.ly/BookPublishingPodcast
Tribe Building & Easy Peasy Videos 07-23-2020
Times have changed for authors. No longer is complicated and expensive equipment needed to make classy videos. We’ve got easy peasy ways to create them without editing and fancy tools. Is there a TRIBE in your midst? There should be. Discover 3 awesome tips on how to build one around your expertise. Tune in to the latest edition with Host Judith Briles @MyBookShepherd @GinaCarr on the AuthorU-Your Guide to Book Publishing podcast.
Social Media Moxie Show 07-16-2020
2020 COVID means that authors must pivot when it comes to marketing. The Book Shepherd and Host Judith Briles welcomes social media marketing expert Karen Liz Allen as her guest. Learn the two most common marketing mistakes PLUS: -Have you created a branded #hashtag? -Have you discovered the Watch Party tool on Facebook? Get lots of strategies via podcast @TheBookShepherd @JudithBriles @BYCSocialMedia: http://bit.ly/BookPublishingPodcast #selfpublishing #bookmarketing #authors #publishing #JudithBriles
Author Collaborating & Writing Smarts Show 07-09-2020
Authors and Writers sometimes work with professionals to get words to sparkle, build storylines, or given "ghost" their ideas. A professional writer steps in. A collaborator. You are a team. If this is you, this is a must listen to edition of AuthorU-Your Guide to Book Publishing: -how the pros deal with the Stuck factor to get unstuck. -how to delete the critical and negative mind. -what to have in a collaborative contract. -what a collaborative process looks like and how it works. And, of course, much more. Joining host Dr. Judith Briles is John David Mann, a NY Times bestselling author of multiple books. Don't miss this fast moving edition of the AuthorU-Your Guide to Book Publishing Podcast!
Author Website Makeovers for Influence Show 07-02-2020
Authors make mistakes when setting up their websites. -It starts with branding ... and misbranding. -It starts with using wrong categories ... and being is labeled in the search engines. -It starts with boredom ... and tweaking things that should be left alone. -It starts with impatience ... give the internet a chance to know and love you! Whew ... this is a must-listen episode of the AuthorU-Your Guide to Book Publishing podcast with host, Dr. Judith Briles and guest marketing expert Sandra Beck. Tune in pronto!
Strategies for the Author's Success Future Show 06-25-2020
NY Times bestselling author and Futurist Daniel Burrus joins AuthorU-Your Guide to Book Publishing host Judith Briles in an “author forward for success” podcast. Get tips and secret sauce on what took him to become a magnet for NY—and why he’s now publishing differently. -How to make a proposal that puts all others to shame; -a variety of excellent book launch tips; -the key to overall success. PLUS—you have a bonus … Dan is giving everyone the hardcopy of his new book that illuminates the power of being a positive disrupter, Anticipatory Organization-Turn Disruption and Change into Opportunity and Advantage—grab it here: www.TheAOBook.com and listen to podcast here: http://bit.ly/BookPublishingPodcast
Instagram Pop & Power for Authors Show 06-18-2020
Are you using Instagram? Should you be? Listen in to the AuthorU-Your Guide to Book Publishing Podcast – it’s all about creating Instagram Pop & Power with host Judith Briles, The Book Shepherd and Debra Jason. Get tips on how to" -create a lasting presence for your posts via the Story form; -how to modify your profile so it’s a grabber; -how to link your website to your Instagram page; -where to place your hashtags for maximum leverage. See all podcasts here: http://bit.ly/BookPublishingPodcast
Author Success -Websites, Gadgets, More Show 06-11-2020
Did you know that your website is the core of your influence and marketing … and one that you control? -Get tips on what you need to bring ‘em in. Did you know why it’s wise to rack of your “noes” for author success? You will. And, would you like to know how to spread your authoring, publishing, marketing tasks so you have sanity in your week? -Bet you do and you can. It’s all here in the latest AuthorU-Your Book Publishing Podcast via @JudithBriles @MyBookShepherd with guest Steven Sanchez: http://bit.ly/BookPublishingPodcast
How to Increase Your Book Sales podcast 06-04-2020
Huge author question: how are your book sales? Would you like to increase them exponentially, starting now? Did you know that the best author sellers are also givers? -Get the inside scoop for author success; -Discover today’s 5 laws of success and why you should embrace them, starting today; and -Learn savvy tips and strategies on how to implement them via @MyBookShepherd @JudithBriles @BobBurg (author of the Go-Giver best seller series). Another podcast from AuthorU-Your Guide to Book Publishing with Host, Dr. Judith Briles, The Book Shepherd.
Why & How to Structure a Speech on Book Show 05-28-2020
Do you have a book or one that is due out in the next six months? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of herbook: How to Create a $1,000,000 Speech, that has won 9 national book awards. She’s done it and believes that you can too. Did you know that the fear of public speaking is known as glossophobia? And that over 74% of the public suffers from it? And, did you know that for authors, speaking is the #1 way sell thousands of books? Tune to the latest edition of the AuthorU-Your Guide to Book Publishing podcast: #toastmasters #authors #bookmarketing #publicspeaking
Using LinkedIN in 2020 for Authors 05-21-2020
Judith Briles, The Book Shepherd, takes a 2020 look at how Authors can use LinkedIN ... and why they should be. Joining her on the AuthorU-Your Guide to Book Publishing podcast is marketing expert Debra Jason. You will learn how to get your profile 40 times more likely for a visitor to think "I want to know more ..." Start with- -soaring the browser search findability -how to maximize your Header -why you should add your phone number -discover the most costly mistakes -and of course, much more.
Book Marketing Branding, Swag and Bling Show Part II 05-14-2020
When you are creating an ongoing marketing plan, think of it as a puzzle. It’s not just one thing: multiple pieces come into play for website; branding; marketing promo; even swag and bling. Judith Briles, The Book Shepherd delivers a Part II via @MyBookShepherd and guest Annie Harmon on the AuthorU-Your Guide to Book Publishing Podcast http://bit.ly/BookPublishingPodcast
Author Branding Show, Part I 05-07-2020
Every author needs to know and implement the essential components of your website, your book cover and your marketing material. Do you know what branding is for you; your book; your website; your social media posts? Get answers and tips on what authors should be thinking about, then implementing to develop their brands. • What should authors be thinking about with their own brand? • How does design impact a brand and marketing? • What can authors do to enhance their marketing? • What marketing materials need to be considered part of an author’s brand Answers on this edition of the AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles and HarmonyD CEO, Annie Harmon. http://bit.ly/BookPublishingPodcast
Book Power on The Authors Show Platform 04-30-2020
How would you like to discover an online portal that designed for authors to promote their books that pays 100%. You can on this edition of the AuthorU-Your Guide to Book Publishing podcast. Joining Host Judith Briles, The Book Shepherd, is Danielle Hampson from The Authors Show. Takeaways include: -a new digital platform for eBooks, audiobooks, audiodrama -get 100% of all sales -participate in the #ReadABook campaign That and much more and Judith and Danielle explore ways for authors to build their influence, add to their fan base, and stay connected.
Create a Card Deck Show 04-23-2020
Rosie Battista, aka Queen of Card Decks, joins AuthorU-Your Guide to Book Publishing host Judith Briles for a "how-to" and "why" create card decks around your book, your expertise. -Tips on how to create a card deck. -Know what to put on cards within a card deck. -ID the 3 questions every author should ask before starting a card deck on their book. -How to brainstorm content for a card deck. That and much more on this edition of the AuthorU-Your Guide to Book Publishing podcast.
Children’s Book Reviews & Book Awards the Story Monster Way 04-16-2020
Discover the power of kids’ books through the eyes and wisdom of Story Monsters Ink CEO, Linda Radke. Judith Briles The Book Shepherd, and host of the AuthorU-Your Guide to Book Publishing podcast talks kids' books-- -Lots of tips about how books are judged for book award contests, - Why reviews count and where to reach out for them. -Savvy tips on how to market children’s books.
The Ultimate Fiction Writing Tips Show 04-09-2020
Every fiction author would love to have a master in writing as a Mentor. Today, you can. In the latest edition of AuthorU-Your Guide to Book Publishing, bestselling co-author and writer of the Left Behind series Jerry Jenkins shares his wisdom to ease you into being an author. Such as: -Do you know the 3 things authors fear the most in writing a book and publishing? -Have you created a writing routine? -Would you like tips for when and how to do your research? -Do you know the difference between a rough draft and a revision? -Do you know the cycle of a manuscript? -Do you know the critical components of an author's platform and why you should care? You will … and much more. Get them on the latest podcast via @JerryBJenkins @MyBookShepherd @JudithBriles: http://bit.ly/BookPublishingPodcast
Best Geek Tools for 2020 Show 04-02-2020
I always love to learn about new Geek tools—so in cyberland … some next door. Kelly Johnson @cornerstoneva joins @MyBookShepherd Judith Briles for an hour where they reveal 10 tools to make your techie lives easier … and successful. Loved the library one that was such an ahhh, that I immediately reached out to verify. So hot—you want to listen in with pen and paper to take notes. Join me--I'm your Book Shepherd, Judith Briles--to get 10 tools that will add to your success. Listen into AuthorU-Your Guide to Book Publishing.
Healthy Eating Tips for Authors Show 03-26-2020
Savvy authors and writers know that it’s common sense to eat well—especially when the creative juices are flowed or being called upon. Author and food expert Connie Pshigoda @Wellness4AllSeasons joins @JudithBriles @MyBookShepherd, host of AuthorU-Your guide to Book Publishing podcast for an hour on smart eating. A different type of podcast via AuthorU-Your Guide to Book Publishing.
Beyond the Book Marketing Promo Tips Show 03-19-2020
Get ready for ADDS to books to support your book marketing strategies and promotion. Discover easy-peasy tips on how to create postcards using all the copy from your book—this is a no-brainer book marketing, connecting tip. Understand the power of your subtitle. What one-sheet boo-boos to avoid. And much more. New Podcast with @MyBookShepherd @JudithBriles and Book Designer Rebecca Finkel @FinkelFinkel on AuthorU-Your Guide to Book Publishing
Acquiring & Working with a Literary Agent Show 03-12-2020
Question for writers and authors: would you want to have a literary agent in your midst? You can. Tune into Podcast with Literary Agent Sandra Bond and Host Judith Briles. -Discover essential components to a book proposal. -Learn how to submit query letters to an agent. -Discover what the essentials every author needs BEFORE seeking an agent to pitch to a traditional publisher. Another author and writer must listen to podcast on AuthorU-Your Guide to Book Publishing.
Book Marketing Tips with John Kremer Show 03-05-2020
You get two masters of book marketing: John Kremer--1001 Ways to Market Your Book and Judith Briles, The Book Shepherd for a full hour on the AuthorU-Your Guide to Book Publishing podcast. - rediscover the oldies and why they still work; - tips for identifying trends, not getting hooked by fads; - new tips for pitching to the media; -discover the power of marketing to magazines; -why authors should become a "smart pest" and much more--all this on the AuthorU-Your Guide to Book Publishing podcast.
Strategies & Tips to Get Featured on a Podcast Show 02-27-2020
Last year, 144 million Americans knew about the availability of podcasts. Over half listen to them … plus 80% listen to the entire show. -Do you know that there are over 800,000 active podcasts today? -The question becomes: are you pitching to them to get on them? -Are you, your book, your expertise, being featured? In 2020, this would be an excellent goal. Get featured on The Authors Show using at www.AuthorShowPodcast.com … listen to the podcast: http://bit.ly/BookPublishingPodcast And, as an author, are you using them to promote your book and expertise? The latest podcast on AuthorU-Your Guide to Book Publishing reveals tips for the “whys” and “hows” of becoming a guest that features your book and expertise. Discover the most common (and not so common) mistakes authors make that block their success.
20 Author Success Tips for 2020 Show 02-20-2020
Judith Briles, The Book Shepherd and Host of the AuthorU-Your Guide to Book Publishing podcast delivers 20 essential tips to propel author success in 2020. -Expand ways to add hashtags to your postings. -Reveals of how to boost your social media profiles. -Refining the "who" of Who you are writing and publishing for. -How to create an easy-peasy eNewsletter that supports your expertise. -How to create a realistic "get it done / to-do" list ... and why. -REvisit your Author Central page and link to your blog. And much, much more. It's another AuthorU-Your Guide to Book Publishing podcast that you don't want to miss.
Author and Book Success Grows from the CORE Show 02-13-2020
Your Author and Book Success Grows from the CORE--breaking through the Crust that surrounds your Mantle of attraction and reveals the depth of the Core--your storyline, your insights, your book. -Are you writing from your Core? -Does your writing pull in the Mantle of your book? -Do you know what your Core is? -Are you able to turn the Oysters of your life into the Pearls that flow from your words? Get strategies and tips to grow the writer within you that flows to the power of your book. New podcast via @MaraPurl @TheBookShepherd @JudithBriles on the best publishing podcast: AuthorU-Your Guide to Book Publishing.
Submitting for Book Reviews Show 02-06-2020
Joining host and The Book Shepherd Judith Briles is Tom Lutz. He is an American writer and literary critic, and founder and editor-in-chief of the Los Angeles Review of Books. Join them is a lively conversation on how to books reviewed ... and how to submit to LARB--make sure you check out the website, details of all the staff and how to contact with your genre. It's another excellent podcast on AuthorU-Your Guide to Book Publishing.
Create an email OPT IN for Your Website Show 01-30-2020
Do you want author success? That should be a HUGE YES! Author success for building followers and a fan base starts with creating a measurement of all your email and social media channels to create to benchmark any “push” campaign you do. Get them. Next is creating a killer Optin for your website Home page. Finally, you need a strategized, Push Campaign on social media. Get Tips in Podcast AuthorU-Your Guide to Book Publishing via @MyBookShepherd http://bit.ly/BookPublishingPodcast
How to Avoid the Book Publicist from Hell, Part II Show 01-23-2020
This is a wowsa new podcast, part 2 with Joan Stewart and Judith Briles—all about book publicity and tips on working with a book publicist, starting with the hiring process. Are you REALLY Ready for Book Publicity? Critical Questions You Must Ask Yourself. (The same questions a publicist might ask you before deciding to work with you.) Discover: 1. How do you start? … you need to determine how much you can spend. 2. Then, you need to find book publicists to interview—tips on where to start. 3. Once you narrow down to three candidates, you do your due diligence. Research them. Then interview them. 4. Get steps on setting a budget. 5. How to interview a publicist. 6. How to set a benchmark to measure your success. If you are thinking book publicity, listen in before going forward and working with a book publicist revealed via @MyBookShepherd @PublicityHound latest podcast on AuthorU-Your Guide to Book Publicity:
How to Avoid the Book Publicist from Hell Part 1 Show 01-16-2020
This is a wowsa new two-part podcast with Judith Briles and Joan Stewart—all about book publicity and tips on working with a book publicist, starting with the hiring process for author and book success. Discover: 1. How and where do you start? … you need to determine how much you can spend. 2. Then, you need to find book publicists to interview—tips on where to start. 3. Once you narrow down to three candidates, you do your due diligence. Research them. Then interview them. 4. Get over a dozen questions that you ask and must get answers to before going forward. If you are thinking book publicity, listen in before going forward and working with a book publicist revealed via @MyBookShepherd @PublicityHound latest podcast on AuthorU-Your Guide to Book Publishing:
Tools and Apps for Authors in the New Year Show 01-09-2020
WOWSA, it’s the New Year, and time to redefine what author success is PLUS discover an array of new tools and apps for authors to enhance productivity, goose up email campaigns, and just overall general resources. Judith Briles introduces new tools that will make your organizing and author/publishing life tap dance this year. Listen into the latest podcast form AuthorU-Your Guide to Book Publishing:
How to Write a Children's Book Show 01-02-2020
Thinking of writing a children’s book? How about taking the book you wrote for the over 18 crowd and morphing it into a kids version? -Discover the power of storyboard your words into the essential pages … then add the illustrations. -Discover on what pages the author should be adding characters, the plot lesson; when conflict enters; and the reveal of the outcome. An all new podcast for the New Year on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles
Creating 2020 Author Success Strategies Show 12-26-2019
All authors should define what "success" means to them-it becomes a road map to travel with. Within Dr. Judith Briles' latest podcast on AuthorU - Your Guide to Book Publishing, your will get updated tips on success strategies that savvy authors are have done to create, promote and market their books so they step ahead of the massive crowds that accumulate every year. It's all about SUCCESS STRATEGIES for the coming new year. Join in for this edition of AuthorU-Your Guide to Book Publishing
How to Sell Your Book for Foreign Rights Show 12-19-2019
When foreign rights are offered to an author, what happens next? What kind of moneys can an author expect? How is a deal structured? Discover how to tap into the foreign rights market—a market that I refer to as “mailbox money”. Get the answers here on the latest AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd @JudithBriles featuring Rights Consultant Judy Klein.
How Authors Can Get Featured on Radio Shows 12-12-2019
Radio show Host Wayne Kelly reveals why radio show hosts hate authors ... or how to become one that is welcomed and featured. In this edition of AuthorU-Your Guide to Book Publishing, host Judith Briles and Kelly reveal: -the # reason will authors fail when pitching; -the Secret to converting listeners into buyers; -what you should put in your subject line (you will be surprised); -what you should never say in a media release; -and of course, much more. It's a fun reveal with both Judith and Wayne. Listen in-
Social Media Forward for 2020 Show 12-05-2019
Surprise, surprise for authors. Do you know what’s hot for social media as 2020 rolls out? Think LinkedIn, Twitter, Pinterest. How about social media strategies and mistakes to avoid. Roll out the new year with a virtual assistant to bring sanity to your life. Joining Judith for this podcast is Aimee Ravivhandran, social media expert. Much more on an all new AuthorU-Your Guide to Book Publishing podcast via @MyBookShepherd and @AbundantlySocial:
Pinterest Part 2 11-28-2019
Wahoo ... if you are using (or thinking of using Pinterest, then get a variety of tips and strategies for being successful on Pinterest. This is Part 2 of a two-part episode on the power of Pinterest and what you can do to build your influence globally. Learn about Schedulers, which Hashtags to use, and how to avoid being spammy. Judith Briles, The Book Shepherd and host of the AuthorU-Your Guide to Book Publishing podcast, deep dives into how to create killer Pinterest board, how to build Pinterest audience, and how often should pins be created. And, of course, much more!
Pinterest Power and Panache Part 1 11-21-2019
Wahoo ... if you are using (or thinking of using Pinterest, then get a variety of tips and strategies for being successful on Pinterest. This is Part 1 of a two-part episode on the power of Pinterest and what you can do to build your influence globally. Learn about what types of Pins, how many to create every day and much more. Judith Briles, The Book Shepherd and host of the AuthorU-Your Guide to Book Publishing podcast, deep dives into how to create killer Pinterest board, how to build Pinterest audience, and how often should pins be created.
Podcast Power and Panache Part 2 11-14-2019
Part 2 of Podcast Power and Panache focuses of three areas: 1. How to you pitch "you" as the guest--included are sites to do your search on. 2. Strategies for being the guest. 3. Creating your own podcast--steps to take, resources to use. In addition, updates on what you should have on your website that will support podcasters in featuring you. All this, and of course more, with host Dr. Judith Briles, The Book Shepherd and her guest, Kelly Glover of TheTalentSquad.com. Have fun--podcasting is the new frontier for enhancing your brand and expertise.
Podcast Power and Panache Part 1 show 11-07-2019
Oh my … are you ready to get your ideas, themes, strategies, stories, expertise into a snap, crackle and pop global positioning? You can. Discover the new frontiers of podcasting and soar your influence. Here’s how on new podcast with Judith Briles, The BookShepherd and Podcasting Publicist and expert Kelly Glover from TheTalentSquad.com.
20 Plus Favorite Online Book Marketing Tools to Use Show 10-31-2019
Get ready for ALL TREATS and zero tricks as I roll out a Roundup of My Favorite Online Tools to use. It’s a firehouse of my favorite things to support the author’s success. Meaning yours. You will get 20 plus of my favorite tools that I recommend for all authors. -Which are free and which have a fee. -Why you should use them and how to use them. Just have your pen or pencil out and several sheets of paper—or busy fingers that will be typing away as I give the sites and sometimes the codes to get a discount for the fee ones. It's a very fast hour on Author YOU- Your Guide to Book Publishing and host Dr. Judith Briles, The Book Shepherd.
PR and Publicity TIPS for Authors Show 10-24-2019
Authors need to stay current for publicity and PR tips. Judith Briles The Book Shepherd and host of Your Guide to Book Publishing provides plenty is this podcast. -how to use breaking news to promo your expertise; -how to newsjack another story and tie it to your book; -how to create a killer press release ... and when to push it out; -how to use a one sheet; -what authors need on their websites; -how to get the attention of reporters and pitch to producers. All this and more on this edition of the Author YOU- Your Guide to Book Publishing podcast with publishing expert, Judith Briles.
Book Marketing Tips for All Authors Show 10-17-2019
Nine out of ten authors will say they would rather be writing than book marketing. What authors want to do versus what they need to be doing are two different things: to propel writing, the word needs to get out. Shout outs about awesome stories; how to solutions; new insights to old problems; and yes, awesome storytelling. It's done with marketing. Within Dr. Judith Briles latest podcast on AuthorYOU - Your Guide to Book Publishing, your will get updated tips on strategies that savvy authors are doing to promote and market their books so they step ahead of the massive crowds that accumulate every year. Join in for this edition.
How to Spot a Publishing Predators Show 10-10-2019
Are there publishing predators in your midst? Yes, yes there are. Discover the right phrases to search with to expose the bad dudes and dudettes of the planet in this podcast with Judith Briles, The Book Shepherd. Learn what to avoid; what no one tells authors about the techniques #publishing predators use to upsell naïve authors. It’s time to save your book … and you via @MyBookShepherd in the the Your Guide to Book Publishing podcast.
Author Platform Essentials Show 10-3-2019
Do you know that all roads for author success start with the Author and Book Platforms? How is yours doing? When they are in place, here’s what happens: Authors with platforms sell books. It's that simple, and yet, many authors are clueless what a platform is all about; how to build one; and how to sustain it. Quality platforms take time and personal investment. For newbie, it’s important to get your platform started now. For already published authors, this is the perfect time to assess what yours is; refine where necessary; or do a makeover. Tune into Judith Briles, The Book Shepherd’s latest podcast --- the who, what, where, when and why of publishing success
Book Awards Judging Show 09-26-2019
Joining Judith Briles The Book Shepherd is Jules Marie, a social media marketing expert who has judged over 500 book award contests. Within this edition of the AuthorU - Your Guide to Book Publishing podcast, you will discover how judges evaluate books and what you can do so yours can rise to the top to get their attention.
Copy Writing for Marketing Secrets-Part 2 - 09-19-2019
Joining AuthorU-Your Guide to Book Publishing's host Judith Briles is master copy writer Casey Demchak. Throughout the hour, you will come away with a variety to tips that best selling authors use to connect with the reader for instant sales. And now, they are yours. This is Part 2 of Copy Writing for Marketing Secrets. It you want killer book marketing copywriting secrets, this is what to listen to.
Copy Writing for Marketing Secrets-Part I-- 09-12-2019
Joining AuthorU-Your Guide to Book Publishing's host Judith Briles is master copy writer Casey Demchak. Throughout the hour, you will come away with a variety to tips that best selling authors use to connect with the reader for instant sales. And now, they are yours. This is Part I of Copy Writing for Marketing Secrets. It you want killer book marketing copywriting secrets, this is what to listen to.
How to Turn a Memoir into a Bestseller Show 09-05-2019
Is your book done? Ready to publish it? Want strategies to set the stage for the ideal book launch that every author dreams up? AuthorU-Your Guide to Book Publishing delivers tips on how to create a huge Amazon order. You will discover and understand the steps and strategies behind building a brand that launched a career and created a best selling #book via @DebSheppard with @JudithBriles @MyBookShepherd in a new podcast.
The Author's Journey-Creating a Page-Turning Memoir 08-29-2019
Lori Golden, author of My House of Lies joins Host and The Book Shepherd Judith Briles for a reveal on how to put together a page-turning memoir. -Discover what held her back from telling her story; -What steps she had to take to move forward; -How she dealt with both the emotional and writing overwhelm Another excellent hour with AuthorU-Your Guide to Book Publishing podcast
The Authors Journey: Fiction and Creating a Series Show 08-21-2019
Listen in to an “author’s journey” with bestselling and multi-award winning author Courtney Miller, who has created two fiction series: one on the #NativeAmerican culture; the other a cozy #mystery. The hiccups along the success road and how author Courtney Miller created a broad Fan Base. New podcast with host and the Book Shepherd Judith Briles on the podcast: AuthorU-Your Guide to Book Publishing.
How to Create a Biography Page Turner & Niche Marketing Show 08-15-2019
Bestselling author Steve Snyder joins The Book Shepherd Judith Briles for a reveal of how he took his WWII father's journals plus his B17 crew that was shot down and created a page-turning thriller. With over 500 Amazon reviews, discover how he niche markets his books, selling mega thousands of copies every year. It's a How to Create a Biography Page Turner & Niche Marketing Show this week. Another excellent hour with the AuthorU-Your Guide to Book Publishing podcast.
The Author's Journey: How to Create a Fiction Series Show 08-08-2019
Savvy fiction authors and writers think "series" from the get go in their writing. Veteran techno-thriller authors Charles Breakfield and Rox Burkey join Host and The Book Shepherd Judith Briles in a lively session on: -how to write as a team -how to co-author a fiction series -how to market a series -tips for writing fiction Another excellent podcast for authors and writers on AuthorU-Your Guide to Book Publishing.
The Author's Journey: Discover Your Vision Show 08-01-2019
Beginning in August, AuthorU-Your Guide to Book Publishing host Judith Briles rolls up her Book Shepherding skills and introduces 5 successful authors. This episode features multi-award winning Dr. Lynne Hellerstein, author of See It. Say It. Do It. With an emphasis on "visualizing" what your book is and "vocalizing" that you will create it, success will come. Join Judith in this thought provoking and author-changing edition of AuthorU-Your Guide to Book Publishing.
How to Find Podcasters to Feature Your Book Show 07-25-2019
In 2019, 144 million Americans knew about the availability of podcasts—are you as an author, using them to promote your book and expertise? And, do you know that there are over 700,000 active podcasts today? The latest podcast on AuthorU-Your Guide to Book Publishing reveals tips for the “whys” and “hows” of becoming a guest that features your book and expertise. Discover the most common (and not so common) mistakes authors make that block their success via new podcast from @MyBookShepherd @JudithBriles @TheAuthorsShow:
Story Board Your Book to Publishing Success Show 07-18-2019
Hey #authors—if you are now writing nonfiction or thinking about doing a book, this edition of AuthorU-Your Guide to Book Publishing is designed for you. Host and The Book Shepherd Judith Briles will walk you thought a step-by-step process of Story Boarding your book and platform. It creates the "visual" flow that will keep you focused; help with getting unstuck; enrich your writing; AND connect you with your reader. Get ready for oodles of Tips in this podcast of AuthorU-Your Guide to Book Publishing.
50 Hot Publishing Tips Show 07-11-2019
Dr Judith Briles, The Book Shepherd, shares 50 plus publishing, writing, and authoring tips. It's a fast hour on this edition of the AuthorU-Your Guide to Book Publishing podcast.
Create Killer Press Releases Show 07-04-2019
It’s a huge yahoo for authors in this edition of the AuthorU-Your Guide to Book Publishing podcast. Host Judith Briles and Publicity Hound Joan Stewart dive into amazing ways to gather up promo and create marketing for you and your book. -Did you know how to create a press release that the media doesn't toss away? -Do you know how to create "hooks" that become lead magnets for the media? -Do you want ways to use a press release that you never thought about? -And lots more. You will get terrific tips for authors for branding and book promo. This is a podcast that you will want to succeed as an author.
How to Create the Ultimate Lead Magnet for Your Website Show 06-27-2019
Is your website a lead magnet for you, the #author, and your #book? It should be—get ready for 10 awesome tips to put you ahead and above the #publishing crowd starting today. Judith Briles takes your through a step-by-step on the “how-to” of creating an awesome lead magnet / opt-in for the Home page of your website … and why you should put it at the top of your “must get this done pronto” list in this edition of AuthorU-Your Guide to Book Publishing.
How Magic Words Can Sell Anything Show 06-20-2019
Internet Marketing powerhouse Tom Antion joins The Book Shepherd Judith Briles for an in-depth show on how to create a seven-figure internet marketing strategy. It all comes from one word: copywriting. When authors use the right words in the right context, it’s a home run for creating mega sales. No author can afford to miss this show. You will get a variety of tips, tricks and strategies to create a career and soar the one that you are in. It’s another excellent podcast on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd. You … do … not … want … to … miss … it!
Want to Get A Producers Eyes on Your Book Show 06-13-2019
WOOT --- calling all authors with a story in their book—fiction and nonfiction books are welcome. Can it be on the screen as in film or TV? It’s time for you to discover StoryRocket.com. An awesome new platform that brings producers to you. Best, it’s free to be a member. With host Judith Briles on this edition of AuthorU-Your Guide to book Publishing is Ana Benitez, CEO and a producer herself. She is a two-time Emmy winner and a passionate advocate for helping authors take their Books to Screen. Storyrocket.com is a one-of-kind platform where authors can post their stories for the Entertainment Industry to discover YOU. It brings the insiders to you. Love it. Discover how this platform works and how it can benefit you. So cool for authors and books! Another unique podcast on AuthorU-Your Guide to Book Publishing. Listen in!
Delete Writing Overwhelm Tips Show 06-06-2019
Would you like to find a way to get your book out of your head and onto paper. Yep—you can and throughout this podcast of AuthorU-Your Guide to Book Publishing, @JudithBriles and Cynthia Morris @OriginalImpulse walk you through a strategy that will get your creative juices jucilating (okay—I made up that word just now: the art of creating new ideas). Writing a book is huge—authors to be question themselves and are riddled with self-doubt … can I do it. We are here to tell you: yes, yes you can! The Busy Woman’s Guide to Writing a World-Changing Book is just out and will be our guide. Discover WHY and HOW you can write the book that ONLY you can during this eye and ear-opening podcast!
How to increase book sales, Part II Show 05-30-2019
Question for all #authors: did you know that the second law of #book sales is to “know what you are selling”-you are not selling a book—you are selling a solution! There are 5 laws of selling more books. This and much more in the latest podcast via @JudithBriles @MyBookShepherd on AuthorU-Your Guide to Book #Publishing, Get Part 2 with expert in sales Bobbi Boldon—Part 1 was last week:
How to Increase Book Sales, Part I Show 05-23-2019
Question for all #authors: did you know that the second law of #book sales is to “know what you are selling”-you are not selling a book—you are selling a solution! The first law is believe in your product—which is your book. This and much more in the latest podcast via @JudithBriles @MyBookShepherd on AuthorU-Your Guide to Book #Publishing, Get Part 1 with expert in sales Bobbi Boldon—Part 2 rolls out next week. Listen in.
How to Create Free Products Show 05-16-2019
In this edition of the AuthorU-Your Guide to Book Publishing podcast, Judith Briles The Book Shepherd as CJ McDaniels as her guest. Discover: -how to create the ultimate cheat sheet, -how to create cheat sheets for websites, -how to build products to make you an expert, -how to create templates, and so much more. Another excellent podcast with AuthorU-Your Guide to Book Publishing.
Newbie Author Smarts Part II Show 05-09-2019
Newbie authors make mistakes and plenty of boo-boos as they start down the journey and path of publishing. In this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles delivers Part II of a “solo” show where she identifies five key areas to tune into and understand to prevent your from shattering your publishing career. They include: book marketing smart tips; giving books away; not being a DIYer for everything; avoid the RTP Syndrome; writing for the right audience; getting duped by pay to publish companies. Another in-depth podcast on AuthorU-Your Guide to Book Publishing.
Newbie Author Smarts Part I Show 05-02-2019
Newbie authors make mistakes and plenty of boo-boo as they start down the journey and path of publishing. In this edition of AuthorU-Your Guide to Book Publishing, she identifies five key areas to tune into and understand. -Creating Game Plans -Creating a personal success profile -using the ideal and right editors -getting that publishing is a business, not a hobby. - writing for the audience. ... and so much more. The Book Shepherd Judith Briles shares an hour with her listeners with a dozen plus ideas that will delight and surprise you if you are a Newbie Authors in this podcast of AuthorU-Your Guide to Book Publishing.
Pinterest Power and Strategies Show 04-25-2019
Get ready for a boatload of insights and ahas in this AuthorU-Your Guide to Book Publishing podcast with Heather Daleccia, Pinterst expert and host and The Book Shepherd, Judith Briles. Loved the tip for your Pinterest profiles (my add: do it for ALL of yours)—add a hashtag to your key word for SEO pop. You will get tips on what to use from the “free” and “paid” adds; -what the most common mistakes are and how to avoid them; -the 3 most important things authors should be doing now; -how to come up with a series of themes that will become a no-brainer going forward to posting; -what the secret sauce is for building visibility and success; -why you should be adding at least one hashtag to every board; -and so much more. All this via @JudithBriles @AuthorYOU @MyBook Shepherd’s new podcast on Your Guide to #Book #Publishing—thank you Heather!:
How to Become a Productive Writer Show 04-18-2019
The key to author success is becoming a more productive writer. That meas more books come along; books that build the author platform and create "influence". Joining host Judith Briles The Book Shepherd is Dianna Booher, author of 48 books that have sold in excess of 4 million copies and is named as one of the op 200 Most Influential Authors in the World. Your takeaways include: -How to draft a book in 7 to 10 days. -How to eliminate time wasters. -How to grow your platform. -How to plan your entire year to accommodate all phases of writing projects. -How to get your writing super organized. And of course, much more. Join Judith for another excellent podcast on AuthorU-Your Guide to Book Publishing
Social Media Aspirin Part 2 04-11-2019
Is social media a pain in your tush ... or head? It won't be after this two-part show on Author U Your Guide to Book Publishing with Social Media expert Melody Jones and Host and The Book Shepherd Judith Briles. Take-aways in Part 2 include Instagram, Pinterest, YouTube and LinkedIn up dates; what to avoid and what to start doing now. Trends for NOW within social media for authors. Make sure you tune into Part 1 for Facebook and Twitter Updates. It's the Author U Your Guide to Book Publishing podcast.
Social Media Aspirin Part 1 Show 04-04-2019
Is social media a pain in your tush ... or head? It won't be after this two-part show on Author U Your Guide to Book Publishing with Social Media expert Melody Jones and Host and The Book Shepherd Judith Briles. Take-aways in Part 1 include Facebook and Twitter up dates; what to avoid and what to start doing now. Make sure you tune into Part 2 to LinkedIn, Pinterest, Instagram and Trends on this edition of the podcast, Author U Your Guide to Book Publishing.
The Ultimate Photography Info Podcast for Authors Show 03-28-2019
Lights ... Camera ... And Action ... it's the ULTIMATE author podcast on photography for authors. Think blogs, photos, videos, lighting, how to and so much more! Joining host and The Book Shepherd Judith Briles is Andrew Darlow who has taught thousands of amateurs and professionals how to improve their photography. Get hot tips on: -the latest techniques in using smart phones -what backgrounds to use -tricks for smart lighting -ahas with selfies -best type of makeup -using props And as always, lots more! An excellent array of must have information in this edition of the AuthorU-Your Guide to Book Publishing podcast.
How to design a book show for authors 03-21-2019
Nick Zelinger joins The Book Shepherd and host Judith Briles for a fun session on book design. You will—get the 3 essential tips for vetting your covers; -how to craft a back cover; -how to select fonts and trim sizes ---why it’s okay to have the book designer “defend” the cover design! And of course; -lots of tasks to take on before you push the “print button” … You gotta “get ready” before you go! And, of course, much more on AuthorU-Your Guide to Book Publishing. Podcast:
Your Publishing Legal Questions Answered Show 3-14-2019
As an author--have you ever wondered WHAT to do when you are writing about real people who have done bad things or are just nasty ... and what to reduce your liability? Answers are here ... plus much more in this editions of AuthorU-Your Guide to Book Publishing. Host Judith Briles and Book Shepherd has Author and attorney Helen Sedwick--author of the Self Publishing Legal Handbook as her guest. The plus for you--lots of legal publishing questions answered without having to pay for it!
2019 Book Printing Guide Show 03-07-2019
Do you know how to print a book? And where to print a book? Judith Briles The Book Shepherd and Host of AuthorU-Your GUide to Book Publishing has answers to book printing options. Join her to learn: -Which option should you select--POD or offset? -What about papers? -How many copies should be printed? You should--and you will after you listen in to this podcast with The Book Shepherd and her guest, Sandy Gould of Color House Graphics--a premier book printer and bindery in North America.
Website MUSTS for Authors Today Show 02-28-2019
Every author needs a website. For branding. For credibility. For findability. In this edition of the AuthorU Your Guide to Book Publishing podcast, Judith Briles The Book Shepherd and book coach has Michelle Renee, website developer, as her guest. You will learn: -10 essential tips to create the author website. -Mistakes to avoid in author website. -How to create a mobile friendly website. -Why you don't have your friend or family member touch yours! Join us for another excellent AuthorU-Your Guide to Book Publishing podcast.
Get Stellar Book Reviews Show 02-21-2019
Do you know how to secure a book review from reviews that count to book stores and libraries? You should--and you will after you listen in to this podcast with The Book Shepherd and her guest, Victoria Sutherland of Foreword Reviews-the #1 reviewer of independently published books. -How to reach the library market -Which reviews count -What lead time is needed -Where to get the submission guidelines All this and much more with AuthorYOU-Your Guide to Book Publishing host Judith Briles and Foreword Review's Victoria Sutherland.
The Power of IngramSpark for the Author Show 02-14-2019
Do you know what makes a professionally looking book? You should--it will be the "deal breaker" for most buyers if you miss the mark. Get the inside scoop from Robin Cutler, the Director of IngramSpark on what makes and BREAKS a book in a book buyer's decision process. -design items that make buyers crazy. -what authors need to do now to sell more books. -what's new and great about the POD world. All this and much more with AuthorYOU-Your Guide to Book Publishing host Judith Briles and IngramSpark's Robin Cutler.
Why and How to Create a Book Proposal Show 02-7-2019
The book proposal is an essential component of pitching to a traditional publisher. But, did you know that it is also a huge plus for any author who sets out to publish? It creates the ultimate gameplan to keep you focused … and successful. Join Your Guide to Book Publishing Host and The Book Shepherd Judith Briles and the creator of the San Francisco Writers Conference agent Mike Larsen for the latest podcast … it’s all about you and your book/publishing journey success.
Savvy Writer Tools For Fiction Show 01-31-2019
Get savvy writing tips and tools for authors to engage in starting today—the result: you enhance what you are doing forward as you move forward with writing plots, storylines, and characters. Author, Narrator, Actress Mara Purl joins Judith Briles for an hour of a dozen plus ideas that will delight and surprise you. Loved the tips about screenplay secrets that every fiction writer can use in this podcast of AuthorU-Your Guide to Book Publishing with AuthorYOU-Your Guide to Book Publishing host Judith Briles and IngramSpark's Robin Cutler.
Expand Your Authoring Business Podcast 01-24-2019
What a great way to add to the first month of the year with savvy tips and tools for authors to engage and enhance what they are doing forward. And that includes the business side, embracing all that is deductible and building the author’s business to levels not imagined including your community sponsoring your own TV show. Tom Antion joins Judith Briles for an hour of a dozen plus ideas that will delight and surprise you. Loved the tips and a few of the ways that authors can implement to deliver an endless stream on moneys referred to in this podcast of AuthorU-Your Guide to Book Publishing.
Hot Tools for Authors and Books Show 01-10-2010
What a great way to kick off the first month of the year with savvy tips and essential tools for authors to use that will enhance what they are doing from this day forward. Kelly Johnson joins Judith Briles for an hour of a dozen plus ideas that will delight and surprise you. Loved the tips and a few of the websites referred to in this podcast of AuthorU-Your Guide to Book Publishing.
Write Your Book in a Flash--starting TODAY Show 01-03-2019
Do you want to get a book done fast, really fast? You can and with in this edition of AuthorU-Your Guide to Book Publishing, you will get a variety of tips and tricks to speed up the writing process to get your book out pronto. -Discover the four essential questions every writer should ask as he or she begins their book. -For any entrepreneur or business person, a book becomes the superior business card. -Tips for what to do when writers block surfaces. With host and The Book Shepherd, Judith Briles is Dan Janal, author of Write Your Book in a Flash.
10 Essentials for Author Smarts and Success Show 12-27-2018
Stephanie Chandler
Kick Butt Book Designing Show 12-20-2018
Besides crappy editing, the cover design of a book could easily be the kiss of death--don't pick this one up! The interiors can sing and carry an awesome theme and design throughout the read. Does yours? In this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd and Host Judith Briles are delighted to have multi-award winning book designer Rebecca Finkle in front of the mic. Your takeaways include: -Why the first 3-7 seconds of any cover are the deal breaker. -What words you need in your title. -How to grab your audience. -Why your interior should reflect the cover. -How to set up a book that grabs your audience. It's another most excellent edition of AuthorU-Your Guide to Book Publishing.
6 Steps for a Successful Author Journey Show 12-06-2018
The Author’s Journey has highs and lows along with twists and turns. Joining the Book Shepherd and Host Judith Briles in this edtion of AuthorU-Your Guide to Book Publishing is multi-award winning author Lisa Rienicke who reveals the mistakes and successes she’s encountered. Within discover the 6 essential steps that have led to her author success. It's the Author's Journey. Lisa's evolution from doing her first book herself to the use of a “core” of pros to take her and her books to the next, next level. Her latest accomplishment is winning the Reader’s Choice Gold award. As a children’s author, Lisa has crossed over to writing and publishing for adults. Join them for a fun and insightful author. You too can be a success!
Get Ready to Sell 200+ Books in 2 Weeks Show 11-29-2018
AHA for all authors: do you want to sell at least 200 books over the next two weeks? And, do you know the #1 way to sell books? John Kremer joins host and The Book Shepherd Judith Briles for a lively how to in creating massive books sales in a short period of time. Join in if you want book selling success. You can and you will—this podcast has got tips from John Kremer to kickstart your success and outsell what the average self-publishing author does in a lifetime in just a few weeks. Loved the tips and a few of the websites referred to in this podcast of AuthorU-Your Guide to Book Publishing.
Publishing Predators May Be In Your Midst Show 11-22-2018
Oh-oh—there’s a new stealth publishing predator lurking. Get the essential steps for authors on how to identify publishing predators that could be rising in the midst and how to search for and do if they surface. Host and The Book Shepherd Judith Briles has steps to take, starting now: -If you have been snared, key steps to immediately take to do a financial rescue- -Listen to the latest update on publishing predators. -Learn how to find them on the internet. -and much more. If you are publishing, you want to listen into AuthorU-Your Guide to Book Publishing with Dr. Judith Briles
Author Smarts--Trigger Points for Book Success Show 11-15-2018
A critical component of dealing with the book overwhelm is creating a spending plan—both for time and money—for book marketing and social media engagement. As an author: -learning about what moves books; -what trigger points allow an author to soar above “like” books; -what the sweet spot of book marketing is leads to success. Another excellent and insight AuthorU-Your Guide to Book Publishing podcast for author and book success with host and The Book Shepherd Judith Briles and Amy Collins.
Discover the Fan Based Formula for Authors Show 11-08-2018
Do you know what the Fan Base Formula for Authors is? How about how to land a spot on the USA TODAY Bestseller list? Do you know the steps to expand your categories from two to ten on Amazon? You will and so much more on this podcast on AuthorU- Your Guide to Book Publishing with The Book Shepherd and her guest, Adam Hoague.
11 Tools to Target Your Reader Market Show 11-01-2018
It’s a huge yahoo for authors in this edition of the AuthorU-Your Guide to Book Publishing podcast. Host The Book Shepherd Judith Briles and Publicity Hound Joan Stewart dive into 11 amazing ways to gather up promo and create marketing for you and your book. -Did you know that there are over 3,000 #book bloggers? -Do you want your book in front of them? -How about getting 10 ways to use a press release that you never thought about? And lots more. You will get terrific tips for authors for branding and book promo. This is a podcast that you will want to listen to many times. Get your paper out—you are taking notes!
The Ultimate Guide to Writers Show 10-25-2018
Calling all writers … discover the awesome resource that the Thesaurus Collection delivers. Created by Angela Ackerman and Becca Publis, you will learn about: - a database to get unstuck when writing emotions, -dealing with positive and negative traits, -how to describe character motivations … -even tips on describing and using weather and settings that you’ve never thought of. AuthorU-Your Guide to Book Publishing host Judith Briles--The Book Shepherd--loves to discover new resources—you will too! Listen to the podcast:
Instagram Success Tips for Authors 10-18-2018
One of the hottest social media formats for authors and book selling is Instagram. -What is it? -How do you use it? -What tips can authors use to position their expertise and books in this fast moving image rich platform. You will get the how-tos in setting up, posting, using hashtags, and adding images in with AuthorU-Your Guide to Book Publishing host Judith Briles.
Bye-Bye Boring PowerPoint Slides Show 10-11-2018
I’ve been using slides for decades in my presentations. What I learned in less than 60 minutes on this edition of AuthorU-Your Guide to Book Publishing will change how I create future PowerPoint presentations for when I speak or do webinars … and it will start me on the path to create slide makeovers for all I have—and there are a lot. On this podcast, PowerPoint magician Dr. Jaclyn Kostner joins me and reveals an array of tips and tricks to take your slides into the next century—it’s bye-bye boring slides for sure. Podcast:
How to Get the Your FaceBook Shares and More Show 10-04-2018
Authors know that social media is a must for book influence and book marketing. —how do you control it; -how do you know which platforms to use; -how do you decide; -how often do you post; -what new tools should be used for book marketing and launching; and plenty more. Get ready for a mini course in just 57 minutes that will revamp and goose what you are doing to position yourself and your books on social media with Host of AuthorU-Your Guide to Book Publishing Judith Briles and her guest, Karen Liz Albert who brings 20 of years of marketing to the mix. Podcast:
Taxes and the Business of Publishing Show 09-27-2018
Taxes are rarely fun … and this week’s show is one of those “essentials” that all authors need to listen to. With Podcast Host Judith Briles is Abby Eisenkraft, a federally licensed Enrolled Agent (EA) and Accredited Tax Advisor (ATA) … YOu will get: - home office deductions—what you can’t and what you can; -how to deal with receipts (make copies of all thermal receipts); -how to deduct your cell phone (and most will get it disallowed if the cell phone that is used for business is bundled with others); -an eye-opening, segment on facial recognition and identify theft. Alert: any personal photos posted on social media exposes you. Yikes. Listen in--this is an essential show for all authors on AuthorU-Your Guide to Book Publishing.
How to Repurpose, Revamp and Relaunch Already Published Material Show 09-20-2018
Book launches that are based on the “traditional” publishing methods don’t work for self and indie authors—gather new strategies for the new author along with a variety of ideas on repurposing old content. The savvy author needs to think creatively about how to use his or her strengths to reach the ideal reader. AuthorU-Your Guide to Book Publishing host Judith Briles has Book coach and editor Anne Janzer back to brainstorm the keys to author success. As an author, think about your skills: writing ad copy, creating graphics, coming up with pithy quotes, using Instagram, talking with strangers, helping people one-on-one, teaching, podcasting (or being a guest), writing (of course), etc. These are all components that authors use to create longer-term, sustainable book marketing strategies. Listen in to the show and podcast:
Unraveling Amazon Chaos Show 09-13-2018
Amazon has made massive changes over the summer months leaving authors and publishers in confusion and at times, chaos. Today's show with book expert Amy Collins an publishing expert and host Judith Briles is designed to make sense our of the chaos. Your take-aways include How to use: - Amazon Marketing Services, - What to do about Create Space - How to use Amazon's KDP - the Early Book Review program - When to use Amazon's Unlimited program - ebooks in bulk strategy - get the "buy button" on Amazon page - and lots more. It's a jammed packed hour with Judith Briles The Book Shepherd and her weekly podcast: AuthorU-Your Guide to Book Publishing.
Using StoryRocket to Get a Producer for Film RIghts Show 09-06-2018
Calling all authors who has a story in their book—fiction and nonfiction. Can it be on the screen as in film or TV? If that's a YES, It’s time for you to discover StoryRocket.com. An awesome new platform that brings producers to you. Best, it’s free to be a member. With host Judith Briles on this edition of AuthorU-Your Guide to book Publishing is Ana Benitez, CEO and a producer herself. She is a two-time Emmy winner and a passionate advocate for helping authors take their Books to Screen. Storyrocket.com is a one-of-kind platform where authors can post their stories for the Entertainment Industry to discover YOU. It brings the insiders to you. Love it. Discover how this platform works and how it can benefit you. Don't miss this edition of AuthorU-Your GUide to Book Publishing with The Book Shepherd, Judith Briles.
Authors DON'T have to be a Perfect Speaker Show 08-30-2018
Hey authors: tune into how to position themselves as the speaker for any event. -Are there tips and tricks in getting marketed as a speaker? -How about getting the attention of meeting planners and decision makers? -Do you have to be a perfect speaker? -Is there an ideal time for an author to start seeking speaking gigs? Answers to all those questions and more on this edition of the AuthorU-Your Guide to Book Publishing podcast with host Judith Briles The Book Shepherd and her guest, Tonya Hofmann, president of the Public Speakers Association.
Tips for Creating a "Rolling Book Launch" Show 08-23-2018
In this podcast of AuthorU-Your Guide to Book Publishing, host Judith Briles brings back Kimberley Grabas to explore: -ways to roll out a book; -to create a rolling book launch; -how to find the sweet spot in building relations with readers and buyers; -how to uncover and deal with the 5 major roadblocks that authors encounter; -and how to deal with the author resistance mindset. All this and much more—join in:
How to Author and Book Publicity Show 08-16-2018
Discover what successful authors know about getting publicity for their books … and you may not. Joining host and The Book Shepherd Judith Briles on this edition of AuthorU-Your Guide to Book Publishing is ace author and book publicist Sandy Lawrence. -Great discussion on book clubs—finding them and working with them; -which social media platforms are better for you book and which ones not to waste your time on; and -making sure you always using the #1 thing that will enhance and increase your visibility.
Essential Principles to Publishing Success Show 08-09-2018
Discover what Martha Stewart, George Will and other NY Times best sellers have in common: it’s Karen Strauss, who reveals the NY publishing push out that’s done for “the front list authors” to independent and small press authors in this edition of the Author U-Your Guide to Book Publishing podcast with host Judith Briles, The Book Shepherd. Take-aways include: -Today's options for publishing today; -the pros and cons of hybrid publishing; -strategies that NY publishing houses use for author promo; Answers here and so much more on this edition of AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd, author of 36 books and winner of 30 book awards.
Writing POWER for all Authors Show 08-02-2018
OMG... Kick in the Butt podcast for all writers on this edition of AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd and master fiction editor Barb Wilson. —Did you know that there are over 10,000 grammar and English rules?—it’s why the Chicago Manual is super thick! -Do the best you can do—definitely get a solid editor at your side. -Make sure you keep verb tense and which person (first or third) consistent throughout. -Info dumping—telling vs showing—overuse of adverbs—not getting characters fully developed—and so much more are covered in this fun podcast for the AuthorU-Your Guide to Book Publishing show. Excellent tips from master fiction editor Barb Wilson who will be doing the writing workshop on Sunday, August 26th post the AuthorYOU Extravaganza. I definitely plan on attending and learning my tips to enhance my writing. Tune into goose your writing power.
Create the PERFECT Pitch for Your Book for ANYONE Show 07-26-2018
The savvy author knows that pitching is essential to their success. Knowing what to say; when to say it; and how to to say it enables authors to position themselves as author experts. Get the magic that comes from the Perfect Pitch. This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes to PR. If you want to compete in the "book industry" ... knowing tricks to grab producers, reporters, meeting planners, your Fans and Fans to be attention. Host Judith Briles of AuthorU-Your Guide to Book Publishing and Joan have lots in store for you. Get ready to take fast notes. Listen in:
Publishing Stats that will Knock your Socks Off Show! 07-19-2018
Do numbers really tell all? The answer is NO, when it comes to where sales are coming from for books, eBooks and audiobooks. The truth is that what is reported by the APA—American Publishers Assn reflect the numbers of are not presenting “the big picture”. What’s that? It must include what is happening in the independent and self-publishing selling stream. AND, that number is impressive—if fact HUGE. The Self and Indie publishing markets are growing and substantial. And one, that you should be doing a happy dance around. Listen in as AuthorU-Your Guide to Book Publishing host Judith Briles with Amy Collins dig into what’s really happening; what genres are selling the most in fiction and nonfiction. It's an important podcast on AuthorU-Your Guide to Book Publishing.
How to Get Associations to Hire Authors to Speak Show 07-12-2018
One of the best ways to sell books is to speak. The question becomes: who pays speakers. And how do authors find them? With Judith Briles for this podcast is Ed Rigsbee, an expert in getting booked to speak for both associations and societies. You will discover: -how to find the true decision maker who hires speakers -how to get paid to speak -how to find paid speaking gigs -when to speak for free -how to get paid to speak for associations Another "how to" podcast with Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Publicity Power for All Authors 07-05-2018
Publicity veteran Irwin Zucker joins host Judith Briles on this edition of AuthorU-Your Guide to Book Publishing podcast. With over 60 years in promoting authors, Irwin offers imagination and insight to what’s happening in today’s PR world. His sage advice: it’s going to be up to the author—he or she is the primary conduit to selling the book. Did you know that email is the preferred way to contact the media? It is. One of the excellent tips veteran Irwin Zucker shared was that authors should imagine that every interview that is done is “the first interview”—that way authors have high energy and enthusiasm. Listen in to the podcast_AuthorU-You Giuide to Book Publishing'.
Business of Writing Show 06-28-2018
Did you know that an essential ingredient for writing and publishing success is "patience"? Yep, that's what publishing expert Jane Friedman, the author of The Business of Writing reveals on this edition of AuthorU-Your Guide to Book Publishing. She joins host and The Book Shepherd Judith Briles and reveals: -the top three mistakes writers and authors make -what the two key publishing personalities are -what's going on in publishing today -what value literary agents deliver -what's happening in hybrid publishing -what to look for when it comes to publishing predators -what benefits book contests bring -what branding creates Another "how to" podcast with Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
How to Write a Book Really Fast Show 06-21-2018
-Most authors would love to increase their efficiency in the writing process. -Most authors want to sell lots of books. -Most authors want to know how to get through the publishing maze. Get the latest on what speedy publishing can do; what potholes to avoid; and a variety of tips and how-tos that can excel writing and publishing tasks. Dan Janal is the featured guest on AuthorU-Your Guide to Book Publishing with host Judith Briles. His book, Write Your Book in a Flash delivers a fast hour of savvy tips for authors and writers.
Internet Marketing Power in One Word Show 06-14-2018
Internet Marketing powerhouse Tom Antion joins The Book Shepherd Judith Briles for an indepth show on how to create a seven-figure internet marketing strategy. It all comes from one word: copywriting. When authors use the right words in the right context, is a homerun for creating mega sales. No author can afford to miss this how. You will get a variety of tips, tricks and strategies to create a career and soar the one that you are in. An excellent show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
How LinkedIN can "Score" for Book Marketing Show 06-07-2018
Do you know what LinkedIN can do to PUSH your book sales? Mike O’Neil of Integrated Alliances joins Judith Briles The Book Shepherd for the hour, deep-diving into how to use the Sales Navigator tool can micro-target your audience and deliver results. Your take-aways include: -advancing you as a "thought leader" -pitching directly to who really wants to know about your book or products -how to position your book as a corporate give away or gift Another thought provoking and action / to do podcast for every author who wants to be seriously successful in book marketing via AuthorU-You Guide to Book Publishing.
The Writing Process 05-31-2018
Writing clearly calls on different sets of mental processes – those involving creative, nonlinear thought, and those involving willpower, structure, discipline, etc. They have to collaborate like players on a team – when they’re out of whack one way or another, either the creativity suffers or the productivity suffers. It’s a pain in the tush at times. Then there’s the first process of “self-editing”—which is essential. During self-editing, all of our worst attributes come out: impatience, self-doubt, despair, perfectionism - sometimes all at once! Expert Anne Janzer will walk you through the path and get you to the end in this podcast. She’s the author of The Writer’s Process and The Workplace Writer’s Process. Listen in to the AuthorU-
The Ultimate Book Printing for Authors Show 05-24-2018
The #1 mistake #authors make when it comes to finishing their #books and moving to print is that they don’t use a book designer-someone who does book design for living. In this AuthorU-Your Guide to Book Publishing podcast, host and The Book Shepherd Judith Briles delves into all things book printing with expert Meg Souza of Total Printing Systems (www.TPS1.com). -Did you know that you can sprinkle color throughout your book without spending much? It’s a great way to make chapter openers pop. -How would you like to have a cover that has a dimensional feel to it—like it was actual vs. just a visual? You can. - How would you like to know which months to avoid printing in. It's all here. Listen in to the best publishing podcast: AuthorU-Your Guide to Book Publishing.
How to Design a TED Talk Show 05-17-2018
How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock! If you are planning a 10-20 talk, you will love this podcast. - Condense your premise into an attention-grabbing sentence and tagline. -give your big idea a sense of urgency so people are motivated to act on it. -What you should start with in every speech. -Avoid INFObesity--even on techno issues--so you don't bore or confuse your audience. Get your notes out taking mode out--you will need it during this session.
How to Make BIG Money Speaking on Your Book Show05-10-2018
Do you have a book or one that is due out in the next six month? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of her new book: How to Create a $1,000,000 Speech. She’s done it and believes that you can to. Your will learn: -How to pitch to the decision maker. -How to move from “free” to “fee.” -How to discover sponsors and secure them. -How to market your speech to meeting planners. -How to hook the conference planner. -How to structure a speaking contract. -How to make money speaking. -How to find speaking gigs. And, much more. Tune to the latest edition of AuthorU-Your Guide to Book Publishing podcast.
Does Your Author Website Rock ... or Is It Dying? Show 05-10-0318
Your website is an essential part of your author and book marketing tool box. Joining The Book Shepherd Judith Briles is Michelle Renee of StreamlineYourBiz.net. The topic: author websites. -What to do when you are creating one; -what to do if yours is losing traffic and needs help getting back up; -what essential questions you should ask before you start; -what answers you need to know; -what are the “must haves” for today’s website and much more! Listen in and LEARN what to do for your website today on this podcast and edition of AuthorU-Your Guide to Book Publishing.
Using LinkedIn to Rock Author and Book Publishing Show 04-26-2018
Is LinkedIn a mystery to you? For many authors, it just be the ideal place to position you as an expert, resource, marketer. Book Publishing expert and host Dr. Judith Briles has answers for you to questions you didn't even know to ask about how to use LinkedIn in today's publishing market on AuthorU-Your Guide to Book Publishing. -Have you created a company page on your LinkedIn profile? -Did you know that it’s a way to push out what you are doing and carries additional clout, especially for business and professional services related authors? -Would you like to learn how you can narrow your ideal connecting and marketing targets? Don’t miss this in-depth “how-to” and “what to do now” podcast using LinkedIn for Authors and Publishing on AuthorU-YOur Guide to Book Publishing podcast featuring LinkedIn expert Mike O’Neil.
Creating the Author Foundation for Success Show 4-19-2018
Authors who are successful have a “core” message. They get that they need to know and embrace the who, what, where, when and why in their writing; their publishing; their marketing. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles and Mara Purl explore how to take the buzz in your ear to the words within your book. You will learn how “self-messaging” creates the foundation—the core that you will keep coming back to for your success. Listen in and discover why your "core message" is the root of all successful authors and excellent books.
Latest Tips on Creating Videos Show 04-12-2018
Videos are important for promo, visibility and connecting with an author’s tribe. -Are you making them? -Are you placing them in all the right places? -Are you stuck in figuring out which tools to use? Get the answers with Video expert Susie Scott of SusieScottMedia.com in the latest podcast from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Dr.Judith Briles.
What is "Hybrid Publishing" Show 04-05-2018
The latest buzz phrase in the author world is “hybrid publishing”. There are plenty of red flags to look out for and questions to ask, starting with: -What is it? -Is it another lure for naïve wannabe authors? -Can an author make money? -What do authors need to know? -What do authors need to ask? -Tips on how not to get duped. All good questions and podcaster and host Judith Briles digs in and does the “reveal” in this week’s edition of AuthorU-Your Guide to Book Publishing.
Authors Beware: Amazon Throws Authors Under the Bus Show 03-29-2018
It’s OMG time with Amazon selling for authors and publishers. This is one “reveal” of the Amazon Beware podcast with Judith Briles, The Book Shepherd and Amy Collins. -Did you know that If you are pushing your #book out via Amazon—it’s “one-click” may bypass free Prime shipping? -Did you know that If you are selling #books on Amazon … heads up on the new “default method” it has tossed into the ring—really bad news for authors and publishing? -Did you know that Amazon is raising hell and throwing authors and books under the bus? You do now …—listen to the AuthorU-Your Guide to Book Publishing podcast pronto:
FAB tool for Authors and Viral Book Marketing Show 03-22-2018
What are AT&T, #authors and #publishing companies discovering to create rapid and global discovery for products (meaning #books)? It's an excellent question ... and we've got answers. That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining The Book Shepherd, Judith Briles is Daniel Langston, COO of BookGrabbr, a new way to do viral book marketing. -Do you want to sell more #books? -Do you want to get the word out about your book globally? If yes—this is the podcast for you. A fast way to get the word out that is unique and fun. Listen in now! Another fun and informative show on the AuthorU-Your Guide to Book Publishing podcast.
Publicity Hooks and Angles for Fiction and Nonfiction Authors Can Use Show 03-15-2018
It’s always fun when Publicity Hound Joan Stewart joins the AuthorU-Your Guide to Book Publishing podcast. This week, we drilled down into 16 hot tips for creating hooks and angles to lure in producers and reporters for you and your book. -tips for Fiction authors. -tips for nonfiction authors. -discover why being a contrarian rocks in hooking media. -discover Squirl.co, a tool that fiction authors can use to draw readers to locations in their books. --and as always, so much more. Join in as Dr. Judith Briles, The Book Shepherd and your host reveals how to connect and soar with any type of media on this edition of AuthorU-Your Guide to Book Publishing.
Kick Butt Strategies Using Amazon Marketing Services for Authors Show 03-08-2018
If you want to have your books available to any buyer, you have to be on Amazon. The question is: Are "eyeballs" finding YOUR book? The will be after this podcast on AuthorU-Your Guide to Book Publishing. Face it: Amazon has opportunities … and plenty of challenges and its Marketing Services (AMS) became the game changer for serious authors/publishers and marketing their books. With multiple areas to place your marketing budget toward, the end result will move more eyeballs to a book. The more the eyeballs, the more the book sales. Simple math. Listen into the podcast with Judith Briles and Amazon Marketing Expert Derek Doepker as they dive into the latest (and greatest) way to get the attention of browsers on Amazon—podcast:
Pinterest Has Greater Marketing Opportunities for ALL Authors Show: 03-01-2018
Ace book marketer John Kremer joins AuthorU-Your Guide to Book Publishing host and The Book Shepherd Judith Briles on all things Pinterest. -Do you know about Tip-O-Graphics? -Have you thought about gutting ALL your Boards and doing a total redo … using only key words, phrases that Pinterest visitors would be searching for? -Have you thought about dumping, merging, renaming your Boards to be totally "SEO" and "Search Friendly" to users? -Did you know that when you change the name of any Board, the URL connected with it automatically changes? The bottom line-- it's a “think-over” about Pinterest and coming back to this platform. Afterall, if a Tweet has a half life of 24 minutes; a facebook post 90 minutes; and a Pinterest post 3 ½ months—think of the leverage you will have? DO NOT MISS THIS PODCAST. Listen in to another great and fun show on AuthorU-Your Guide to Book Publishing.
Tips & Tricks for Book Signings and Trade Shows for Authors 02-22-2018
More times then not, book signings and trade shows can turn into "dreaded" events. Who wants to JUST sell 4 books at an event? Nobody, that's who. Host and The Book Shepherd Judith Briles reveals 11 tips and strategies to rock and score. Sell your books out. Connect with your book visitors. Another excellent podcast on AuthorU-Yuor Guide to Book Publishing.
Juicy Social Media Tips for Authors for 2018 Podcast 02-15-2018
Every author needs juicy Socialmedia tricks from the cyberworld for any book. On the Author U Your Guide to Book Publishing podcast this week, host and The Book Shepherd Judith Briles has Melody Jones, aka Social Media Melody. They explore how to: - get much needed breathing space in your bookmarketing-podcast; -why you don’t want to look like a “content mill” on social media; -why to create a Live Video Show on Facebook and how long; -their #1 fave: SocialMediaExaminer for the best step-by-step how-to on just about any program out there -AND, of course, so much more. Another meaty show for all authors on the Author U Your Guide to Book Publishing podcast.
Author CYA-Branding, Trademarks, Collaboration Show 01-08-2018
Legal stuff and “this n that” is often a challenge for authors. From when to file the copyright on your book to determining if you should file for a federal trademark or just stake out your territory with a declaration, you’ll come away with the answers plus much more. IP attorney Julie Bernard joins Judith Briles on the AuthorU-Your Guide to Book Publishing podcast to delve into those areas plus much more. -Get the nitty gritty on creating a pre-nup with publishing providers as will as future business associates and partners; -How to create as Assignment Form to protect your intellectual property; -How to avoid many of the common and repeated mistakes that newbie and ongoing authors do; and -How to protect your ownership if you are participating in an anthology, compilation or collaboration for a book. It's AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles.
How to Sell and Market Self-Published Books Show 02-01-2018
Rounding out the fourth show on advanced book marketing for self-published authors, Kathy Meis, founder of Bublish joins host Judith Briles. You will learn: -How to identify what a book marketing channel is. -How to create a virtual book store. -Why story telling is essential for nonfiction books. -Why authors need to start small with ads. -How to get to a solid sales vs. being surrounded by lookie-loos. Another excellent, in-depth publishing podcast with Dr. Judith Briles, The Book Shepherd.
John Kremer Forecasts Book Marketing for 2018 Show 01-25-2018
Book marketing expert John Kremer joins Judith Briles for this week’s podcast. It's all about discovering whats old, what's new, what's hot and what's so blue in book marketing for 2018. Get ready to discover what’s hot for authors in 2018 for book marketing, facebook ads, building lists, building tribes and tracking what they do, creatings videos, and #bookmarketing for those who don’t want to. It's another fast-paced show that is loaded with ahas and insights.
Mindful Marketing for Authors - Mm Mm Good Show 01-18-2018
This month on AuthorU-Your Guide to Book Publishing with host and The Book Shepherd Judith Briles, it’s been a deep dive into book marketing. From concepts, to roll up your sleeves and jump in strategies. This week, Susan Gilbert is feature. You will love her: - Mindful Marketing … Mm Mm Good positioning; - how to stay away from slime marketing; -non-nonsense updates to SEO; -projected top tips for book marketing and author positioning in 2018. Tune in to the podcast:it's another author success show from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Judith Briles.
How to Create a Long-Running eBook Bestseller Show 01-11-2018
Let's face it--we authors want to hit the bestseller's list--as often as possible. Joining Judith Briles The Book Shepherd, eBook strategist Ellen Violette reveals a variety of strategies to soar eBook sales and position. -What the 3 levels of bestseller launches are. -2 distinct types of promotions. -How to get found and sell more books in Kindle. -How to create an ongoing eBook selling strategy. -Why authors should use the Amazon pricing recommendations. -What an urgency bonus is and why authors should use them. And of course, so much more. Another excellent "author success" show on AuthorU-Your Guide to Book Publishing.
How to Avoid Tech Help Flakes Show 01-04-2018
Imagine this: all of a sudden, you don’t have access to website. Or your webmaster or tech support has flaked on you. -What happens if your VA, webmaster, tech support disappears or gulp, dies? -What are you going to do? Authors—make sure you avoid website disaster. Do you know everything you should know? Bet not—Get 9 essential items that are musts for the new year-this is a must listen to podcast with host Judith Briles and AuthorU-Your Guide to Book Publishing
Hot Spit - It's The Anatomy of a Book Show! 12-28-2017
Have you ever wondered what’s the correct order of pages in the Front of a book? How about the Middle or the Body? And then, of course, the Back of the book. This edition of AuthorU-Your Guide to Book Publishing reveals: - The Anatomy of the Book—all the essentials; -what they are; -what order each should be placed in. Join host Judith Briles, The Book Shepherd in this edition of AuthorU-Your Guide to Book Publishing—it’s an hour podcast:
Tips and Strategies for Nonfiction Publishing Show 12-21-2017
Nonfiction authors have plenty of questions. About websites; about book marketing; about building a following; and being successful. Joining Host Judith Briles is Stephanie Chandler, founder of the NonFiction Authors Association. Your take-aways include: -essentials for book and author website -tips for blogging about expertise and book -marketing strategies -identifying the ideal target market -#1 thing to do to create a year-round blog calendar and, as always, so much more. Another great show and podcast from AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
How Authors Can Create a PR Fest for their Book Show 12-14-2017
Get ready for a lively and informative how-to Podcast around pitching to Podcasters and Radio in today’s media landscape. What we know: it’s changing. Joining Judith Briles is Jackie Lapin of ConsciousMediaRelations.com. -Learn ways to deal with odd-ball questions; -How to handle follow-ups and call backs; -How to do your pitch and who to; and of course, much more. Another great show with AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
26 Awesome Book Marketing Tips Show 12-07-2017
In less than 55 minutes, The Book Shepherd® Judith Briles nails down 26 ways to market your books—take the time to listen in, there are nuggets everywhere. Take-aways include: -Turn your website into a marketing magnet. -How to use give-aways to goose sales. -When to create a website makeover. -How to add an opt-in offer to gather names. and so much more ... The savvy author will have note taking ready to go. Another excellent show from AuthorU-Your Guide to Book Publishing.
It's Speakertunity Time-Make Money wit Your Book Show 11-30-2017
I love the idea of having instant access to speaking leads for my clients—both on the stage on cyber summits. Add the mix of radio and TV and woot—it’s a home run. In this edition, I intro you to SpeakerTunity for authors and speakers. With me on this podcast is Jackie Lapin, CEO of SpeakerTunity.com and ConsciousMediaRelations.com. Get ready for plenty of WOWSA tips to become a hot, sizzling magnet to bookers and meeting planners. Yes, I do love it! Another great show with AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
Easy Peasy Essential Author Tools Show 11-03-2017
Critical questions for all authors: -Is your website the Walking Dead? -Are you dated in what you are currently doing for position power with your marketing? -Are you still acting like a dinosaur in using social media? Judith Briles and Joan Stewart deliver hope and how-tos to catapult authors into the reality of what needs to be in every Author’s Tool Kit. Sometimes the simplist things deliver the biggest “bang” for recognition and publishing power for authors—many start with the website and elementary marketing positioning. Today’s Author U-Your Guide to Book Publishing podcast focuses on plenty of website easy peasy strategies to show authors how to shine about the massive crowds in the publishing world. Listen in—you don’t want to miss this hour:
How to Create an Kickbutt Author Bio and Intro Show 10-25-2017
Get ready to dump a boatload of items that are holding you back from author success. Nancy Juetten joins Judith Briles to destroy the reality of most author’s boring bios—just say, “bye-bye”. -Get the 3 elements that can destroy the first “hello” and learn how to build the buzz you and your book should command. - How to create a "hot" introduction when you speak - How to avoid the 3 "duh" scenes that will bomb book sales and so much more. It's Author YOU, your guide to book publishing.
How to Max ANY Holiday Book Sales Show 11-02-2017
The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December? Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when. -Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day. -What about Easter Shopping or setting up for the “beach read”? -What about all the “breaks” kids have in school?—suggested pitches for children’s and YA might be up your alley. With Judith Briles today is Amy Collins—it’s all about selling books—lots of them,
Why Authors Need Legit Book Reviews Show 10-19-2017
Authors hear it every day-"You need book reviews." Yes you do... but there are legit ones ... and ones to avoid. Dr. Judith Briles, The Book Shepherd, has Patti Thorn, managing partner for Blue Ink Reviews as her guest today. You will learn: -When it makes sense to get a paid review and who to get it with. -What to do with a review when you get it. -What to do when you get sucky or negative review. -and much more. Yup, it's another informative and excellent show on Author YOU-Your Guide to Book Publishing.
Essential Tips for Author Success & Website Show 10-25-2017
OH YES—The Book Shepherd® Judith Briles and Author Virtual Assistant Kelly Johnson dished up plenty of tips and essentials that will generate author and book publishing success. Such as: change the “About” tab on your website to “About and add your name”—it will add more juice for SEO positioning. Lots more on today’s AuthorYOU-Your Guide to Book Publishing edition-podcast:
Speak to Sell Books Show 10-18-2017
Authors want to sell books--lots of them. One of the best ways to move them is through the power of "the mouth"--speaking. Today's AuthorU-Your Guide to Book Publishing show features Judith Briles drilling down into how to create/craft a speech around your book and getting meeting planners and groups to hire authors--pay them--and sell books. Tune in--it will make a difference for any author who wants to sell truckloads of books. Another authorcentric show with Dr. Judith Briles, The Book Shepherd and book publishing expert.
How Authors Can Create Book Marketing Funnels Show 09-21-2017
One of the new stars at this year’s Extravaganza was Dan Kaufman. We’ve never had an expert on marketing funnels on our platform before. He laid out the four components; what works with Facebook ads (and what doesn’t and why we should avoid boosts) and so much more. In this edition of AuthorU-Your Guide to Book Publishing, he revealed why we all need to download the Instant Articles plugin for website; the four essential steps every successful marketing funnel has; how to create a drip campaign and why you should … and so much more. This is for the author who wants to develop raving fans; engage them and covert to take action and tell others about you.
How to Find and Work with a Ghostwriter Show 10-05-2017
Ghostwriting is a special collaboration between an author and an individual who takes the authors “work”—notes, previous work, interviews (you name it)—and brings “life” to a book. It can be for a novel of all genres or a nonfiction book. It can be a conversion from a nonfiction book into a novel. Anything can go. Finding a ghostwriter who has the right talent; the right twist; gets the author’s concept and voice plus knowing what it costs and time involved are all covered in this edition of AuthorU-Your Guide to Book Publishing with host Judith Briles, The BookShepherd® and Mark Graham of Mark Gramham Communications. -Know what the costs are; -Understand the timelines involved; -Learn how to work with a ghostwriter; -Discover what types of books can be created ... and so much more in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
A Booktoberfest of Ideas for Author Success Show 09-28-2017
Imagine a place where you can pitch your book for publication and distribution. Imagine visiting a book printer where you can see HOW a book is made. Imagine having access to publishing pros for guidance on what to do next. In this edition of AuthorU-Your Guide to Book Publishing, Dr. Judith Briles has the team of Thomson Shore revealing the Booktoberfest event that includes a Pitchfest where 20 authors have the opportunity to "pick me" for full editing, design, printing and distribution. How cool is that? All the details are in the show. Listen in. ... and so much more in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
How Authors Can Keep the Tax Man Away Show 09-21-2017
Setting up a publishing Business can be confusing and frustrating. Knowing what's deductible; what taxes need to be paid; and what's deductible are essential from the beginning. Host Judith Briles opens the door so authors don't get caught up in tax mania. -How to set up a publishing business and knowing what deductions an author or writer can take; -how to maximize them; -what percentage of the house is allowable and how to take a flat deduction on home offices without calculating percentages for utilities, phone, Internet, etc. to make it easier; -how to deal with taxes at any type or anywhere book sales event … and much more is covered in this edition of AuthorU-Your Guide to Book Publishing podcast with Judith Briles, The Book Shepherd® and CPA Carol Todd. Podcast.
Book Distribution for Authors in Just One Step Show 09-14-2017
How would like to be able to work with a high end book printer that also can deliver full distribution (think Baker & Taylor and libraries) and warehousing for your books for peanuts in warehousing and fulfillment costs? That’s what Thomson Shore has put together in its special packaging for small presses and self-published authors. With Judith Briles, The Book Shepherd® is Jerry Friends, Director of Publishing at Thomson Shore. -how to save money on book distribution -how to get warehousing for your book -how to reduce shipping costs to Amazon Lots of information of this edition of AuthorU-Your Guide to Book Publishing.
Facebook Unplugged for Authors Show 08-15-2017
Does Facebook make you nutsy with all its changes? Can authors really sell books using it? Would you like some insider tips on what to do and what not to do in marketing books and using Facebook? That's what you will get in this edition of AuthorU-Your Guide to Book Publishing, host and The Book Shepherd Judith Briles has Andrea Vahl, social media consultant and expert in all things Facebook deliver a boatload of how-to ideas including: -How to use Facebook Live -How to use ads and when to boost them -Why so many authors fail with Facebook ads and how to fix it -How to target boosts with Facebook ads -When to start posting out events the 3 things all authors should be doing on Facebook now -Why authors must start mixing up personal and business page postings ... and of course, so much more. Judith Briles The Book Shepherd delivers another excellent podcast on AuthorU-Your Guide to Book Publishing.
Create a LIVE Event Cash Cow Around Book and Expertise Show 8-31-2017
Got book? If you do, are you talking about it? Have you thought about creating a "live" event around its theme or your expertise? Did you know it could be a cash cow for you? In this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd your will learn why, what and how to create a variety of "live" events that will promote you and increase book sales. -knowing where to start and what formats to use -using teleseminars, webinars, workshops, multi-day events -engaging attendees -creating moneys in ticket sales and book sales and of course, much more. It's another great podcast on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Fiction Fire for Authors & Writers from a Literary Agent Show 08-24-2017
Hey Fiction authors--YES, it's harder to sell books to NY per Donald Maass, legendary book agent. But it doesn't mean you can't. And for all writers, no matter if your goal is be picked up by a publisher or if you are publishing yourself, you need your book--your writing--to be the best it can be. This edition of AuthorU-Your Guide to Book Publishing is all about being a rock star writer and selling books. You will take away: -which format to publish within; -creating speedy reads vs. beachy reads; -tips on how to engage the reader from page one; -how to avoid a shallow reader experience; -what agents want from their authors; -what makes a breakout novel; -critical elements of character development ... and so much more. Another great podcast with Judith Briles The Book Shepherd and AuthorU-Your Guide to Book Publishing.
The Public Domain Creates a Treasure Trove for Authors Show 08-14-2017
Get ready for a WOWSA podcast--it is a “two-fer” … Lots of goodies about using the public domain to expand an author’s book line or to incorporate material that you don’t have to worry about the dreaded plagiarism word … plus great tips to write really, really, really fast. Daniel Hall is be guest. Your take-aways include: -sizzling tips for #authors and #writers to write a #book really fast; -99.9% of all written things US Gov produces is game to use in your # book / writing; -2 awesome Resources for #authors that are free in tracking availability on public domain; -know the trapdoors in using public domain material; and of course, so much more. Another terrific podcast with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles.
No BullScripting Your Book to Movie Show 08-10-2017
Readers often think a book should be a movie. Authors often think that their book should be a movie. If you are one ... then this show is for you. It's all about screenwriting, script consultants and adapting a book. With host Judith Briles, The Book Shepherd, is Danny Manus, the author of NO BS for Screenwriters: advice from the Executive Perspective. Known for his "no bullscript" consulting, you will learn: -how to pitch your story; -whether your book is adaptable; -how to break into Hollywood; -why writers should use consultants; -how to find a consultant -what the pet peeves of execs are -what mistakes to avoid. It's a packed hour for busy authors on AuthorU-Your Guide to Book Publishing.
Busy Authors Guide to Printing Books Show 08-03-2017
All printers are not equal. Printing equipment varies and authors need to understand what they want and then ask the right questions as they reach out to printers for bids on their books. In today’s podcast, authors got the “inside scoop” from Tom Campbell, VP of Sales at King Printing. —what’s the latest in color; -what info you need to have in hand BEFORE you contact any printer about your book; -why it’s important to work with printers who don’t have to outsource part of your job; -so much more. Another informative podcast for busy authors on AuthorU-Your Guide to Book Publishing.
Latest in POD and How to Create Your Own Store Website for Books Show 07-27-2017
IngramSpark has created a “backoffice” of power tools to support author, books and ebooks. Think book distribution (North American; Mexico, Australia, Europe, even China). Its metadata base exceeds any other for spreading SEO power. Authors get dinged right and left when it comes to distribution to book stores--not to mention Amazon's latest in how books are being sold via its platform. The Book Shepherd Judith Briles and IngramSpark DirectorRobin Cutler plus the Manager of IngramSpark and Aerio Kristin Eastman reveal to authors how to Skip the pain. Learn how to outfox Amazon with its push of third party sellers of books and learn what Aer.io is and how to create your own bookstore using its platform on author website PLUS offer any other book within the Ingram catalog and earn moneys as well. Plus: -get global book distribution including Europe, Australia, China -capture emails of online book buyers -create your own book store easy peasy -use metadata to soar your book sales -get your book and eBook up on one platform pronto -what Aer.io is and why authors want to use it to outsmart Amazon -control your price for both domestic and foreign sales And of course, so much more. It's AuthorU-Your Guide to Book Publishing
Self-Publisher's Legal Handbook Show 07-20-2017
It's a WOWSA podcast with attorney Helen Sedwick, author of the revised Self-Publishers Legal Handbook.Lots of info on: - using PEN names - avoiding defamation, piracy and avoiding the whack-a-mole factor - the ins and outs of dealing with bad publishing contracts - keeping control of author's work and words - how to keep out of the teeth of the legal pit bulls, and - avoiding the common lures of publishing predators And of course, so much more that self-publishing authors need to know from the get-go. Judith Briles and Helen Sedwick deliver a very fast hour. Listen in to another great show with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
YES Authors Can Get Lots of Amazon Book Reviews Show 07-13-2017
This week’s podcast is all about getting Amazon book reviews and how to find the ideal “targeted” stranger to generate the book reviews desired. Your host, Dr. Judith Briles The Book Shepherd and her guest Debbie Drum show you how to: -Learn about the Cycle of Book Sales --Come away with the fact that whether your book of hot off the printing press or an oldie but a goodie, you can still get book reviews. -Tips on how to use reviews to build momentum and increase your book sales. All this plus more on AuthorU-Your Guide to Book Publishing via @MyBookShepherd and @AuthorU.
How to Become a Guest Blogger & Top Influencer Show 07-06-2017
One of the successful strategies for an author to be is become a guest blogger. The question is: how do you do it? It’s a good one and with Judith Briles, The Book Shepherd for this edition of AuthorU-Your Guide to Book Publishing is the step-by-step approach to the whys and how-tos. Listeners will get: • what guest blogging is • why authors should consider it • how to connect with blogs that welcome guest blogs • essential tips to ensure an author’s success • mistakes to avoid It’s a thought provoking and action hour. Don’t miss this edition of AuthorU-Your Guide to Book Publishing.
How to Create a Killer Author | Book One-Sheet Show 06-28-2017
One of the missing links in author and book promotion is a snappy Author or Book One-Sheet. Authors need them. In this edition of AuthorU-Your Guide to Book Publishing, listeners will get: -the step-by-step how-tos of what EVERY One-Sheet needs; -the how-tos of putting one together that will snap, crackle and pop; -how to create the right brag; -why authors need a One-Sheet now; -and of course, much more. Dr. Judith Briles, The Book Shepherd, is your guide on this edition of AuthorU-Your Guide to Book Publishing.
Creating a LinkedIn Group for the NonFiction Author to Soar Social Media Show 06-21-2017
What author wouldn't want to have a platform for expertise? Today's edition of AuthorU-Your Guide to Book Publishing is all about using LinkedIn. An ideal launch for huge growth for the nonfiction author. The Book Shepherd and host Judith Briles will get a variety of tips, including: -How to create a stellar profile that hooks visitors. -How to add a variety of items to soar your expertise presence. -What tools you need to have. -How to set up a Group and expand your base. -And, of course, so much more. Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.
Get a Sponsor for Your Book and Events Show 06-14-2017
What author wouldn't want to have a sponsor for their book? How about an author has a book, how about getting a sponsor to buy lots of them; to underwrite speaking fees; to underwrite promoting you; how about making money--lots of it? That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining host Judith Briles is Linda Hollander of SponsorConsierge.com. You will get a variety of tips, including: -How to find sponsors. -How to know what you set your fee at. -How to pitch to them. -What tools you need to know before you pitch. -What you could use sponsor moneys for. -And, of course, so much more. Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.
How to Work Any Book Signing Event Show 06-08-2017
Million book seller Susan RoAne shares a variety of tips for authors to create awesome book events in a variety of sites—your take-aways include a variety of strategies for Working Every Book event, Signing, Conference or Party! What’s not to like? Listen to the podcast on AuthoruU-Your Guide to Book Publishing with The Book Shepherd, Judith Briles. #book #author #bookmarketing #pubtip #publishing
Essential Steps for Authors in Using Social Media 05-31-2017
All authors need social media strategies to position, market and sell books. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles features social media expert Jules Maries. Authors will learn when to start using social media in the writing process and the must haves for essential book marketing. Take-aways include: -how to do book marketing using social media -which social media to use for target audience and books; -when and how to use Twitter to sell books; -when and how to use Pinterest to sell books; -when and how to use Google+; -when and how to use LinkedIn to sell books; -when and how to use Instagram to sell books; and -when and how to use Facebook to sell books. And, of course, much more ... Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.
Authors ROAR with Hot Editing Tips Show 05-24-2017
Savvy authors pay Pay attention to trends; if you write paranormal and that genre is hot, have manuscripts ready to go (to self-pub or submit to publisher/agent) AND … If you write a genre that isn’t trending right now, keep writing anyway. The show covers POV, Info Dumps and how to avoid, and why you write for what you want vs for the money, and of course, much more. Get savvy tips from EditPartner.com Barb Wilson on this podcast with The Book Shepherd, Judith Briles on AuthorU-Your Guide to Book Publishing.
Creating the Book Design of Your Dreams that Sells Books Show 05-11-2017
Today, on AuthorU-Your Guide to Book Publishing, it's all about creating a book that exceeds your expectations. Nick Zelinger joins Judith Briles for a fun session on book design: -get the 3 essential tips for vetting your covers; -how to craft a back cover; -selecting fonts and trim sizes; -PLUS why it’s okay to have the book designer “defend” the cover design! -and much more on AuthorU-Your Guide to Book Publishing. You want to listen in to this podcast with Judith Briles, The Book Shepherd and award winning book designer Nick Zelinger of NZ Graphics on AuthorU-Your Guide to Book Publishing podcast.
Writing and Author Creativity Soars-Tips from a Hollywood Master Show 05-11-2017
Master of the Hollywood, Oscar, and Tony award show set designer Steve Bass joins Judith Briles for an essential “how to” in creativity in the “weave” of your story telling in words that snags the emotions of the reader and creates a fan for life. -Your characters will come alive; -Your descriptions in setting up a problem and offering a solution will sparkle. -Why deadlines can lead to writing success. -Why combos of subtle and outrageous emotions snag your readers. -and of course, so much more. You want to listen in to this podcast with Judith Briles, The Book Shepherd and Steve Bass, Hollywood and Award Show set designer on AuthorU-Your Guide to Book Publishing podcast.
Legally Protect Your Book and Writing, Starting Today Show 05-04-2017
Intellectual Property Attorney Julie Bernard joins Judith Briles for an essential “how to” show: -protect yourself if your characters are based on real people; -what to look for in contracts; -what copyrights and filings are about and when you should do them; -tips for hiring an attorney and when you should; -essential – critical—clauses every publishing contract should have but few do and so much more. Another excellent show dedicated to authors who want to be seriously successful on AuthorU-Your Guide to Book Publishing
How to Create Killer Author Photos for Everything Show 04-25-2017
Every author needs photos that rock—ones that are personal, friendly, shout out trust to the viewer and connect. Host and The Book Shepherd Judith Briles’ guest is Ashlee Bratton, author of Life Before the Lottery and ace author photographer. Today’s show is all about: - Why photos; - Where should they be shot; - What types of photos are needed; - When should they be done; - What the costs are; - What the author should wear … and as always, lots more. It’s a fast hour on AuthorU-Your Guide to Book Publishing.
How to Soar in Author Visibility| Branding in Your Personal Appearances Show 04-19-2017
Joining Host and Book Shepherd Judith Briles is Rhoda Johnson, an expert in image, makeup and color analysis. It's all about author and book branding and visibility. Get ready to get yourself set up. -Few authors think about shades, colors and how they can enhance a book signing or presentation or put the damper on them. Have you? -Discover which are perfect for you and your book. -Set the stage for product and author branding. Listen in… you have lots to learn in this session of AuthorU-Your Guide to Book Publishing.
Author Branding Starts Long Before Book is Published Show 04-07-2017
Few authors REALLY think about overall branding—for book, for self, for all that they do. Yet they should from the get-go. Joining @JudithBriles today is Marilyn Heywood Paige, VP Marketing of Fig Advertising. As: is your book—your product—the best it can be? Take-aways include: - A huge mistake authors make is thinking they can show up at a book signing store patrons will flock to their table—nope there’s plenty of pre-work. -A huge mistake authors make is skipping the essential steps that must be taken to ensure success before publishing a book. -A huge mistake authors make is failing to watch TV shows that use pitches for products-think QVC, infomercials and Shark Tank. Learn what to do and so much more on this week’s edition of AuthorU-Your Guide to Book Publishing.
Book Essentials, Getting Sponsors and Rocking Amazon's Advertising Show 03-30-2017
As an author, how would you like to rock Amazon's Marketing Services? Or, how about learning how to get a sponsor to underwrite your book costs? And how about this: get an insider's tips on how to expand your metadata that the SEO gods will gobble up? It's all yours in this edition of AuthorU-Your Guide to Book Publishing. Joining Judith Briles The Book Shepherd is Kathy Meis, CEO of Bublish. You will come away with: -Sizzling ideas for authors to get sponsors for book. -Essential tips for using Amazon's advertising services. -Get the whys and hows to create a position analysis and strategy for your book. -Insider tip on ways to expand your metadata few think about. - And of course, so much more. It's a lot to cover, but we do it--another great show on AuthorU-Your Guide to Book Publishing.
AudioBook Bonanza Show! 03-23-2017
The savvy author knows that eBooks have dropped again in sales—three years in a row in increasing sales over print and “e”; yes, print books have increased and leading the JUMP sales in AudioBooks. A lot has happened since last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation and an expert in working with the self-publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix You will learn what’s the latest in the Audiobook Revolution; what the top audiobook genres are; how to proceed with narration—your voice or a professional narrator (and how to find them); how to produce your audiobook at the lowest cost; how to promote your audiobook (wait til you hear the awesome idea from Audible! Don’t miss this one!
Hot Book Contest / Competition for Unpublished Manuscripts Show: 03-16-2017
How would you like to win a book competition that is based on the quality and creativity of your work? One that where your book is still in manuscript/ draft form? And how would you like to win having your book cover done; your interior design done; your ebook done ... and so much more ... including $1,000? You can. AuthorU.org is sponsoring, along with two dozen other majors--like IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Total Printing Systems, Cornerstone Virtual Assistance, Color House Graphics, F+P Design, the Publicity Hound, Best Book News Awards, Editing, Ashography Photography, Bublish, AudioBook Revolution and Daniel Hall Presents. There are 5 main categories: Fiction, NonFiction, YA, Juvenile, Childrens The only catch: your full work cannot be published before. You will get all the details in the show aired in March of 2017--the how-tos, what-fors, and the prizes. DON'T MISS IT! The Early Bird entry ends on March 16th ... all manuscripts must be received by April 15th. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Draft to Dream Book Publishing Competition ... where 4 winners will get $10,000 each in prizes and 20 runner-ups will get $700 each. You can get all the Details ... the Rules ... and How to Enter at the AuthorU.org website: htttp:AuthorU.org Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Publishing Trends and the Latest on eBooks Show 02-23-2017
One of the visionaries in publishing is Mark Coker of Smashwords. Always on point, and blunt, in this podcast with Judith Briles and AuthorU-Your Guide to Book Publishing, he reveals: - why Amazon’s Unlimited program could be bad news for your book; - why the virtual bookshelves are so clogged and how to separate you from the masses; - gather tips on how to expand our eBook sales in the declining ebook sales market (yup, they are); - why the KDP Select could be a spiraling death for your book; and - - - what the upcoming overall trends are in publishing today. It's a lot to cover, but we do it--another great show on AuthorU-Your Guide to Book Publishing.
5 Ways to Grab Best Seller Status on Amazon Show 02-10-2017
So … an Amazon Book Launch and RUN for Best Seller Status is spiraling in your midst. Judith Briles has identified 5 ways—ranging from big bucks to no bucks (just a little time). It’s always the author’s choice that should include the overall GamePlan. And when “best seller” status is achieved … how to use the status … because Amazon is starting to slap down for the misuse of Amazon Best Seller on book covers. Another great show for authors with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Your Guide to Book Publicity for No Money 02-23-2017
Let’s face it, authors would love to have their books in the spotlight. Publicist Laurie Anderson joins Judith Briles and AuthorU-Your Guide to Book Publishing for a tutorial: - on what you need; - how to “earn” your right to free publicity; - how to avoid accepting a bad media PR date; - discover two great FREE resources to upload your press release to; - learn why publicity is an implied third party endorsement of book and author; - and as always, so much more. Another great show on AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
What's HOT from Digital Book Marketing + Amazon Slap Down Show 02-10-2
Oh my … Amazon is at it again. Changes, changes, changes—get the latest news on how it is vetting books. On the podcast with Judith Briles, Penny Sansevieri offer: -New news on how to price your books; -Why free books and 99 cents books are bad news for authors; -The new aha: what was the norm is now going to be the kiss of book death per news from the recent Digital Book Marketing conference. -If your expertise is worry and stress (could it be EFS: Election Fatigue Syndrome?), your books are hot. -Discover why the free and 99 cent #book may be the kiss-of-death for today’s author. -Slap down coming to #authors from Amazon for misuse of “bestseller” status on your #book cover. And lots more. Another great podcast with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Author One-Sheets and Other Tips to be a Rock Star Show 02-09-2017
Surrounding myself with some of the best and brightest author and publishing experts for 8 days, I gathered tips to make books shine; to score in marketing; to ace new tactics in social media; to goosed up promo and publicity. - create a stellar Author One-Sheet - 9 essential press release must haves - book marketing tips - Amazon ahas It was an amazing 8 days and what I share in this podcast are some of the take-aways I think every author who desires to be successful will want to hear about; and will want to implement.
Essential Steps for Author Success in 2017 01-05-2017
I always love it when I can dive into GamePlans for Authors. This podcast is extracted from the two-hour special webinar I did for Authors in the beginning of the year. Creating a GamePlan, or reviewing the one you think you are doing, is essential to keep your book train in a forward motion. -Just what is an Author GamePlan? -Key tips for knowing your target marketing. -Why "getting" the reader's pain is essential for your success. -Steps to take for your Author Success. And as always, much more. Another great program on AuthorU-Your Guide to Book Publishing
Hot: Using Comedy & Humor in Your Writing Show 01-12-2017
Get ready to learn how to yuk it up for your readers. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles has Hollywood master of comedy Steve Kaplan as her guest. There are 3 essential elements that every author should know if he or she is using or attempting to use in writing comedy and humor into books and screenplays. Do you know them? Should you? Throughout this podcast, you will get a variety of tips—hot tips, OMG tips—that are guaranteed to change how you think about your own writing—whether it’s just for books or you are thinking of taking steps to creating a screenplay. Steve Kaplan, master comedy teacher and must to the likes of Nathan Lane and Jack Black; the emergency call goes to him when a comedy show on TV is “stuck” … he’s coming to Denver CO in March to become your teacher—select one or both days. You can go to him in Los Angeles a pay $397 … or you can come here and pay $99 for one day or $180 for both … the Early Bird is on until early February: http://authoru.org/events.html Listen to the podcast that reveals what he will be doing: !
Social Media & Shoestring Book Marketing 01-05-2017
Today's show on AuthorU-Your Guide to Book Publishing is a two-fer ... it’s all about book marketing and branding—building your presence on Twitter… how to do some savvy book marketing on a shoestring budget. With host Judith Briles are Debra Jones and Erin Cell. - why use Twitter for your book marketing. -what are the best ways to push out tweets when pushing your book. -tips on using Twitter for best-seller campaign. -ways to promote your book using little moneys.
How Authors Can Use Virtual Assistants Show 01-12-2017
Do you have Author Overwhelm? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? A VA? -Get help in dealing with tasks you don't won't to do, including social media. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA. You don't want to miss this hour on AuthorU-Your Guide to Book Publishing.
Create the Ultimate Author Brag to Sell Books Show 01-05-2017
Authors need to get their brag on; about themselves including their expertise and achievements and about their books. Within the three truths of setting up the ultimate brag, serious authors learn quickly that you they can’t sell themselves, they can’t sell an idea, service or a book. In this podcast, Jeanette Seibly joins Judith Briles to reveal the Art of the Brag and create a dynamic Brag Statement. Another great show with AuthorU-Your Guide to Book Publishing.
LinkedIn & Authors = Success Show! 12-20-2016
Viveka von Rosen joins AuthorU-Your Guide to Book Publishing host Judith Briles for an "aha" radio podast--all about LInkedIn. She is internationally known as the “LinkedIn Expert” and is author of 2 best-selling books about LinkedIn. As a contributing expert to LinkedIn’s blog, she’s often called on to contribute to publications like Forbes, Money, Entrepreneur, etc. She has taken the business knowledge she has perfected over the past 10+ years and transformed it into engaging and informational training, providing over 100K+ people the tools and strategies they need to succeed on LinkedIn. #author #publishing #book
Write on Fire and Create POWER for your Book Show! 12-22-2016
Never underestimate the power of the kitchen table format. Writing Coach and Muse Anne Randolph is back to illustrate and reveal just how you can pull words out that you didn’t think you could string together to create your masterpiece. With host Judith Briles, The Book Shepherd, they will show you: -that The Art of Writing is essential. -a series of tips and exercises to discover your unique voice and translate it to your pages. It’s the end of the year … a perfect place to be at the table and turn your writing on fire!
Amazon's Dirty Secrets Show 12-15-2016
Since Amazon now sells 74% of books in U.S. and 55% worldwide, the wise author wants to do the tips and tricks of working with and through Amazon. Today's guest is Greg Jameson, author of Amazon's Dirty Little Secrets and Avoiding Death by Power Point. Learn: -How to use POWER to get behind the robots of Amazon. -Why you should be giving freebies away all the time. -How to maximize your book marketing with Amazon. -How to goose up your reviews and why you should. -and as always, much more. Join host, Dr. Judith Briles-The Book Shepherd for another action oriented show.
How to Sell Your Story To Hollywood for Big Bucks! 12-08-2016
WOWSA ... how would you like to get your book to the big screen ... heck how about a smaller one that is in everyone's TV room? Today's show is all about that and much more. With Dr. Judith Briles, The Book Shepherd is Daniel Hall who will introduce a new program designed for authors and books. • The one document you MUST have in order to sell your story to Hollywood -- without you're dead in the water. • Why Hollywood is like a conveyor belt and ways that you can get your story to the front of the line... • How drawing 1 simple line can massively impact the success of your script. • Why having a screenplay is actually bad for most writers to have and how it can permanently ruin your chances. • The story elements that every producer and director look for that increase your chances of successfully selling your story to Hollywood. Another great show on AuthorU-Your Guide to Book Publishing.
How to Get Your Book into Independent Book Stores Show 12-01-2016
Authors want to sell more books. Today's show introduces tips and strategies to work with independent book stores and gift stores. -Learn tips and tricks on how to get the attention of an indie book store. -Learn who and when to contact for gift store buying. -Learn why independent book stores are thriving in today's market and how an author can take advantage of it. -Discover which type of stores really sell books in today's market. And so much more. With The Book Shepherd #JudithBriles, is Amy Collins, author of The Write Way and creator of the program on getting self-published authors book on the the selves of an independent book store. Another great show on AuthorU-Your Guide to Book Publishing
Smart Online Tools for Authors Show 11-22-2016
Authors need to be online and social media savvy. Today's show introduces 10 awesome tools and tips that every author should be using ... starting with one each day. -Learn what IFTTT is and how you can make your own rules. -Learn how to own your hashtags. -Learn how to create a newspaper that others curate for you and you don't have to think about. -Learn tips and tricks on how to "redirect" websites to your main one. -How to create an awesome contact page on your website. -Discover how to make a funnel option. And so much more. With The Book Shepherd #JudithBriles, is Kelly Johnson, author virtual assistant. Another great show on AuthorU-Your Guide to Book Publishing.
Twitter Power for Authors Show 11-17-2016
Today’s show is all about Twitter Power—use it or lose it. Judith Briles will be your guide. With over 40,000 followers on her @MyBookShepherd plus another 27,000 follows on the @AuthorU stream, she has built her radio show following and supported many of her clients in their book launches and crowdfunding programs on Twitter alone. -Are you interested in getting your book and/or your expertise in front of the media? -Did you know that the media loves Twitter? -Are you using it? -Would you like to use it more effectively for your own promotion. Don’t miss this eye-opening show on AuthorU-Your Guide to Book Publishing with your host, Judith Briles.
Tips to Create Your Amazon Bestseller Book Launch … Even with an Old Book Show Nov. 10
Let's face it, authors want to say they have a bestseller. Learn how to do it. Amazon is the player, selling over 70% of all printed books in the U.S. -ID what categories and sub-categories are idea for your book. -Learn the 4 steps you must do to have a successful campaign. -ID the 9 items you need in your pitch kit BEFORE you start your campaign, -Get all the essentials to soar your bestseller campaign. Judith Briles featured guest will be Anne Randolph, author of Stories from the Kitchen Table and honored to pull down ALL #1 categories nationally and internationally in Amazon. Listen on iTunes and Subscribe. The podcast will be available post the show.
How to Deal with Amazon Rejecting Book Reviews Show 11-03-2016
So Hot … Caliente Hot! Dealing with Amazon Book Reviews Get ready to dive into the Amazon Review “mess” that has snarled so many authors. Get the latest on what’s allowed and what’s taboo and what you as an author can do to circumvent Amazon’s robots. Also, we will be recapping some of the do’s and don’ts within Amazon’s Marketing Services. Judith Briles featured guest will be Amy Collins, author of The Write Way. Listen on iTunes and Subscribe. The podcast will be available post the show.
How to Get Your Book into Gift Catalogs Show 10-27-2016
How would you like to have your books offered through a variety of Holiday Gift Guides? And do it year-round? You will discover exactly how to get the eye and ear of the decision makers who offer a variety of products in Holiday Gift Guides ... guides that are offered throughout the year, not just at Christmas time in this week’s podcast. With Judith Briles is Joan Stewart who has researched how to find the right sources, how to pitch to them to get their attention and what to do once you secure a deal. Lots to learn here ... don't miss out.
Create a Six-Figure Income on Your Book Starting NOW with an Info Product! 10-20-2016
Holy Moly --- how would you like to take your content ... your slides ... any presentation that you have on your book and /or your expertise and turn it into a money machine? If yes, you want this show. Daniel Hall joins Judith Briles The Book Shepherd and shows you step-by-step how to create a HIGH content Informational Product that can create a six-figure cash flow. How cool is that? - what is an Info Product? - what does an author need to create one? - how much money can be made? - how much money must be invested to create one? -learn the steps to create one. You will learn step-by-step on how to create a dynamic Info Product quickly and easily. Don't miss this podcast, especially designed for authors who want publishing success and desire to expand their cash flow. Another great podcast on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Author Self-Sabotage - Avoid WikiLeaks Spotlight Show10-13-2016
With Wikileaks and mass media focusing on any and all hiccups that someone can make from the moment the breathe, authors need to be on alert. What you say or write could easily come back to haunt you ... to destroy your expertise and credibility. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles The Book Shepherd will focus on her 7 Rules to Avoid Self-Sabotaging an Author's Reputation and Alienating SuperFans.
Dominate Search Engine Optimization for Your Book Show 10-06-2016
I get it ... you would rather be writing than marketing. It's a common response I hear daily from authors globally--my response: get over it. As an author ... when the pen is down, the final click is made on the manuscript--you need to transition from CWO, the Chief Writing Officer, to the CMO--the Chief Marketing Officer. Living, Breathing, Believing. How about becoming the Chief Dominating Officer of your genre and expertise? Start with becoming an expert in book marketing espionage. On yourself ... and of course your competitors. Your goal is to become the Chief Dominator Online in your genre! In publishing your book, do you want to: -become the Chief Dominator in Search Engine Optimization for your book? -learn how to really search for your competitors and take advantage of their weaknesses? -learn how to maximize your keywords with each posting to increase search engine presence? -fill any Google search page for your name, your book, your expertise? You can ... and much more On this week's show, Judith's guest is Heather Lutze, search engine optimization expert and author of Marketing Espionage, Thumbonomics and The Findability Formula. Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Learn about a WOW eMarketing Book Tool Show 09-29-2016
Try something new in book marketing--book bubbles; be different and noticeable by standing above the clouds and noise--book bubbles create book buzz.Use this amazing WOW tool for pre-launch, during the launch, post book marketing and reviving a limp book. In publishing your book, do you want to: -Grow your audience exponentially. -Build your author brand. -Increase your discoverability by search engines like Google. -Track your progress. -Generate beautiful ePub files with one click. -Engage readers WHILE you're writing (yes, you can!). -How to write a book within the platform. -Create an ePub file in less than minute that is immediately uploadable? You can ...Today, learn a Fun way to market your book with Bublish and its book bubble concept to make your book memorable and different. Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Why You Must Add AudioBooks & How to Do It Low Budget Show 09-22-2016
The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks--a huge jump! A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation (Richard's book has just won two book awards, including "best" in eBooks. He is an expert in working with the self publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? -wat are the top audiobook genres -whether you should narrate your own book, and how -how to get a great narrator -how to produce your audiobook at the lowest cost -how to promote your audiobook -how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers -How to give away audiobooks and get PAID to do it. Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago. Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!
OMG - Avoid Top Publishing Blunders Show 09-15-2016
Whether you are a newbie author or one that has been on the path with several books, there hasn't been a publishing adventure that hasn't had mistakes--blunders, bloopers and boo-boos. Some are minor hiccups--others financial and but-wrenching disasters. In this edition of AuthorU-You Guide to Book Publishing, host and publishing expert Judith Briles will reveal some of the top publishing blunders and mistakes that authors make and steps to unravel them. -why authorship must be treated as a business. -why publishing pitch fests must be avoided. -why any publishing contract needs an escape clause and which ones to include. -Learn how to create a simple system so you don't screw up with working files. -Why authors should have at least 10 ISBNs ... or more. -and of course, so much more! Judith has another lively show.
How to Create an Awesome Author Blog Show 09-08-2016
Should an author put time and energy into creating a blog? Yes indeed! In this edition of AuthorU-Your Guide to Book Publishing, host and publishing expert Judith Briles will reveal with Joel Friedlander the steps to take; ones to avoid and which ones to embrace. Get ready for an awesome tutorial which will show authors how to create a "Must Read" blog. -ID which blogging platform to use. -Tips on how to generate comments from and on your blog. -why a blog is critical to your author platform. -Learn the key steps on how to set up your blog for power presence. -Why authors should create "foundation" posts. -and of course, so much more! Joining her is Joel Friedlander, The Book Designer and Master Blogger in another lively show.
What works - and what doesn't - in Amazon's New Marketing Programs Show 09-01-2016
The buzz on Amazon's new marketing programs is out---authors want to know what works and what doesn't. In this edition of AuthorU-Your Guide to Book Publishing, host and publishing expert Judith Briles will reveal which ones to avoid and which ones to embrace. Joining her is Amy Collins in another lively show.
Steps to Create a Book in Less than 10 Hours Show 08-18-2016
Authors need to learn insider tips on how to "write" and present above the masses of writers and books that are pouring forth daily. In this week's AuthorU-Your Guide to Book Publishing Show, Mitchell Levy is back to identify the key steps and how-tos of creating a book in less than 10 hours plus much more in author success tips and tools.He joins Judith Briles, the Book Shepherd Judith and author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: -Learn essential steps to write a book in just a few hours. -Discover how a prelude can soar your book sales. -Learn the 5 questions every author should ask (and answer) before he or she starts writing. -How to ID ideal quotes within your copy and then how to create QUOTES that create SuperFans. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Using Drama & Conflict to Soar Your Writing and Books Show 08-11-2016
Authors need to learn insider tips on how to "write" and present above the masses of writers and books that are pouring forth daily. In this week's AuthorU-Your Guide to Book Publishing Show, Mara Purl rejoins Judith Briles The Book Shepherd in a lively how to discussion on how to create a copy for both fiction and nonfiction that shouts out that your are good! Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: -Learn what a fiction and nonfiction writer can "take-away" from drama. -What challenges authors should take, starting now, to be different from the pack. -Discover how "theater" can set the author apart. -Why your writing must be about the human element. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Book Funnels and Speaking Create HUGE Book Sales Show 8-4-2016
Authors need to get into a the position of being a speaker on their books and creating spots on their websites that will hook visitors and convert them to sales. Authors need to learn about book funnels and how to use them starting with the Home page of the website. In this week's AuthorU-Your Guide to Book Publishing Show, Mike Fritz, founder of the Magnetic Speaker system, joins Judith Briles The Book Shepherd in a lively how to discussion on how to create a speaking career and create a book funnel that will soar your book sales. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: -Learn what a book funnel is. -Strategies on how to create a sales pull from your Home page. -How to ID the opportunities in any industry that books speakers. -4 step system to create a profitable book funnel. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
How to Be a Smart, Successful Author Show 07-28-2016
Authors need to get into a strategic mindset to really crack the Book Code. In this week's AuthorU-Your Guide to Book Publishing Show, Julie Anne Eason, author of The Profitable Business Author joins Judith Briles The Book Shepherd in a lively how to discussion to creating the strategies to pop up your success. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: How to develop a strategic mindset. Strategies on how to create a sales pull from your Contents page. -Elements to get you back on track. -4 reasons why the author should be doing the marketing. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Publishing Essentials for Books & Authors Show 07-21-2016
Authors need the right stuff in the front and back matter of their books.Today's episode is with host Judith Briles solo as she walks you through 10 elements from front and back matter that every book should have. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways include: -Essential steps for getting ISBNS and LOC. -The how-tos to deep dive into categories on Amazon. -The only place that authors should go to get ISBNs and how to save moneys. -Elements that every copyright page should have. -When to use Footnotes; when to bypass; when to use endnotes and when to avoid notes. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Sizzling Wasabi PR Tips for ALL Authors Show 07-13-2016
Authors need ongoing help and a boot in the tush to get effective PR for themselves and their books. Today's episode is beyond the trolling--it's the "insiders" how-tos in getting sizzling and fast attention from the media. Whether it's breaking news or just an ongoing interest or concern from the general public. With host and The Book Shepherd, Judith Briles is Michelle Tennant, co-author of the 21 Day PR Action Guide. Your take-aways incle: -2 awesome websites you will be drooling to have for media and radio contacts. -The #1 thing that authors typically do that shoots them in the foot for getting any PR. -The 5 essential must-haves in today's online media kit. -The #1 thing that you should never bypass in building your media contacts. -Tricks of the trade in keeping your name out there. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
How to Get Discovered on Amazon Show 07-07-2016
Calling all Authors and Authors-to-be: Have you written a book, but feel clueless on how to upload it to CreateSpace or IngramSpark or anything to do within the Amazon realm? Today, join Joel Friedlander, The Book Designer and host Judith Briles, The Book Shepherd to get your Answers. How would you like solutions for the exact thing we wished we had when we first started? Pay attention--I'm going to give you a "secret code" to download bonus goodies. Get ready, they are here--it's a fast-paced show that will soar hour success on AuthorU-Your Guide to Book Publishing.
Get to the Root of Successful Author Publishing Show 06-30-2016
This week's show is with Judith Briles, The Book Shepherd, solo. Every author needs to get back to the basics--what brought them to the authoring party. Revisit why you are doing this, what keeps you going--even through the muck you find yourself in; what kind of moneys you need to pull it off ... and even do a SWOT analysis. If you want to compete in the "book industry" ... knowing the what's and whs, Host Judith Briles of AuthorU-Your Guide to Book Publishing has lots in store for you. Get ready to take fast notes. She's ready for you with essential tips for you to implement, starting today. The question is, are you ready for Judith? -Learn the core ingredients to every successful author. -Learn exactly what moneys you can make in royalties vs. wholesaling vs. back of the room sales. -Learn why smart authors do a SWOT of who and where they are. Another great and information "how to" for the author who wants to be seriously successful via AuthorU-Your Guide to Book Publishing.
Book Marketing with Bublish and Book BUbbles Show 06-08-2016
Create book bubbles to market your book. Try something new; be different and noticeable by standing above the clouds and noise--book bubbles create book buzz. Today, learn a Fun way to market your book with Bublish and its book bubble concept to make your book memorable and different. Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
How to Avoid Author Hiccups and Transition from Novice to Expert Show 06-16-2016
The savvy author knows that there are hiccups along the publishing path. He or she can identify them because they've landed in a few of the potholes within the journey. This week's show features Judith's favorite Geek Girl and Virtual Assistant, the Author's Virtual Assistant Kelly Johnson (CornerstoneVA.com) is back with fast ideas on how to move your book and build your momentum. If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention Host Judith Briles of AuthorU-Your Guide to Book Publishing and Kelly have lots in store for you. Get ready to take fast notes. They've got essential tips for you to implement, starting today. -Learn how to deal with Amazon deleting Book Reviews. -Learn why hiding your book title could lead to book failure. -Learn how to create the ultimate re-purposing strategy. -Learn how to get your book s into Search Inside the Book Another great and information "how to" for the author who wants to be seriously successful via AuthorU-Your Guide to Book Publishing.
How to Green-Light Your Book Project Show 06-09-2016
Author’s Platforms are like a mosaic: a collage of expertise, execution, fans, previous media & books, author personality, contacts and social media with biggest component being author expertise. You and your book’s window of success are minimalized without the Platform. All this and more on today's edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd. -The Core ingredient for being a successful #author is being prolific. Don’t be a one book pony. -Essential tips and strategies to work within as well as subvert today’s publishing system. -Author success has zip to do with luck: it has everything to do with drive and generosity. -Get an insider’s view of the changing landscape of publishing and acquire tips on how to take advantage of it.
11 Ways to Pitch to Media Starting NOW Show 06-02-2016
The savvy author knows that media can help support book sales. It can also nail down your status as "the expert". This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes to PR. If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention Host Judith Briles of AuthorU-Your Guide to Book Publishing have lots in store for you. Get ready to take fast notes. They've got 11 hot tips for you to implement, starting today. -Learn how to soar your expertise in any media's eye. Learn exactly how to newsjack a hot story to your advantage. -Learn why the local weatherman may be your best friend. -Learn why you need to immediately contact your college alumni magazine. -Learn how taking a contrarian position can get you to the head of the publicity class. -And so much more on AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd ... you will get 11 hot, hot tips.
Hot Tools on AudioBook Creation for Authors Show 05-25-2016
The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks. A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation. Richard is an expert in working with the self publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? - learn about the Audiobook Revolution (Audible listening up 38%, audiobook sales up 20% worldwide 2 years in a row) -what the top audiobook genres are -whether you should narrate your own book, and how -how to get a great narrator -how to produce your audiobook at the lowest cost -how to promote your audiobook -how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago. Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!
Sell Your Books Show 05-19-2016
In today’s crowded marketplace it’s becoming more and more challenging for authors and publishers to generate buzz for a book and let readers know it’s out there. Many authors and small presses don’t know where to start – in particular if they are on a tight budget or conducting their own marketing outreach. In book marketing, we like to say that nothing sells a book better than a book! Getting your book in the hands of readers and reviewers is vital to starting to build awareness and visibility. Joining Judith this week is Bethany Brown, President of The Cadence Group, a design, editorial, marketing and book consulting firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses on their publishing and marketing plans, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today. Getting started with a book review campaign can seem overwhelming. But it doesn’t have to be! Whether your goals are online book reviews, Amazon reviews, blog reviews or Goodreads reviews, a thoughtful pitch, strategic pitch list and professional follow-up are key to your success. -Why are reviews important? -How do I target reviewers? -What’s the proper etiquette for requesting a review? -What makes a “good” review? -What happens if I get a bad review? -Should I pay for a review? -How many reviews are “enough” reviews? -Can I get reviews for an older title? -I have some reviews…now what? -Do reviews sell books? Another fun, informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.
Book & Author Publicity How-tos Show 05-12-2016
Your book is coming. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Lynda Bouchard, founder of BookingAuthorsInk.com, specializing in regional publicity for books and authors. Authors want attention ... is it the right attention, at the right place, and that will sell books? You will learn ... When Authors should begin the marketing process. How to align your marketing and writing for greater success. How to position social media versus traditional media. When to hire a publicist and when to transition to the DIY model. How to differentiate yourself in a busy book world. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Book Awards for Authors - Should You Enter? Show 05-05-2016
This week on AuthorU-Your Guide to Book Publishing, Judith Briles will explore BOOK AWARDS for authors. It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have ... others are worthless. The questions are: should you enter or shouldn't you? And if you do, what do you do if you win? Your take-aways include: -Learn what Book Awards can do for you and your book. -ID which ones are the right fit for your book. -How to determine the costs. -How to market your award once you win one. -Timelines and submission deadlines are critical. Joining Judith is Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
How to Train the Amazon Gorilla Show 04-28-2016
WOWSA ... Authors should be doing the happy dance because of Amazon and what it offers. The question is: are you as the author using all its bells and whistles. The Book Shepherd is Judith Briles. This week with Amy Collins, publishing expert and owner of New Shelves Books, they will create a road map of you to use to take advantage of the Amazon book machine. -How to "understand" the dollars and sense of Amazon. -How to work with Author Central. -How to maximizing using Goodreads (its owned by Amazon) to goose your book sales. -Why you shouldn't use Goodreads Giveaways. -What and what not to put on your Review Page. -How to do a crossover and link your Amazon reviews to Goodreads. -How to use the Wish List on Amazon. -How to link your Kindle and Paper books. -What to do when someone zaps you with a negative book review. -How to get eyeballs on your books. -How to drive traffic to your site, your books and nail the "buy." Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.
Amazon's New Way to Move Eyeballs to Your Books Show 04-21-2016
Holy Moley ... Amazon has created a powerhouse of tools for authors to use to move massive eyeballs to books. The result: book sales and huge search engine rankings. This edition of AuthorU-Your Guide to Book Publishing is all about marketing and sales of books. Joining Judith Briles, The Book Shepherd is Amy Collins, publishing expert and owner of New Shelves Books. - the latest on Amazon Marketing Services - how to get eyeballs on your books - how to drive traffic to your site, your books and nail the "buy" - Tips on "gaming" Amazon - the 7 parts of the new Amazon Marketing Services ... all for a fee Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.
Understand Publishing Jargon Show 04-13-2016
Publishing is confusing. Knowing what elements you need in your book is one thing; understanding what all the jargon means is anothe . Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles begins to walk through the maze of jargon in simple English and how-to examples. You will learn: -learn what belongs on your copyright page plus bonus items to include to set you apart from most self-publishers. - Learn 3 elements that can be included in your bar coding to increase your book sales. - How to use ARCs-Advanced Reader Copies and what you need to include on your cover copy. - What the critical elements are of both Front Matter and Back Matter and what you should add to enhance yourself and your book sales. - How to use BISAC categories for your book categories and which ones do you select? Listen to podcast.. it's another great addition for authors with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
How to Get Sponsors for Your Book Show 04-07-2016
The business of authoring and publishing can be expensive. Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles has Stephanie Chandler as her guest expert. You will learn: -how to get advertisers for your website; -how to build an online community; -how get corporate sponsors to support; how to create information products that not only soar your expertise but create moneys. Listen to podcast.. it's another great addition for authors with Judith Briles
Boundary Pushing for Snagging Media Show 03-30-2016
How would you like to get reporters to ring your phone off the hook or load your email up with "I want you!" Ever since Dan Janal wrote the first book about Internet marketing in 1993, he’s been pushing the boundaries and trying to see how to sell more books with less effort. His latest book is called, Reporters Are Looking for YOU! More than 15 years ago, he was the first person to offer a PR service to match reporters with authors who are looking for publicity. Check it out at PRLEADS.com. On this edition of AuthorU-Your Guide to Book Publishing, Judith Briles, The Book Shepherd, and master PR strategist Dan Janal will reveal Dan's latest experiments are showing that can help you sell more books. Get ready to turn your book into news ... -How authors can piggyback their books onto breaking news stories. -How authors can use proven formulas to convince reporters to write about their books. Then, get ready to use Facebook ads to sell books ... -How to create your ads so they get attention on Facebook. -How to form relationships with readers and prospects. Finally, This 'n That about press releases and books ... -Do press releases really work? -What can you expect from a press release. -What tips can you share to make a press release stand out? Discover Dan Janal and what he can do for you and your book at: www.PRLEADStoPROFITS.com/Facebook-special
WOWSA: Pitch Your Book to Anyone Show 03-24-2016
Today's show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, is jammed-packed with information that includes the HOW-TOs of creating the perfect pitch for your book: -how to create the perfect pitch; - steps for create the ideal 3 words to get anyone's attention about you and your book; -ways to publicize your book to any audience anywhere; -methods to find the ideal model to mimic for your pitch; -and so much more. Get ready for plenty of note taking--another great show on AuthorU-Your Guide to Book Publishing.
the Alphabet Soup of ISBNs, LCCNs, CIPs, Copyrights & Publishing Contracts Show 03-17-2016
Today's show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, is jammed-packed with information that includes ALL the MUST HAVES in publishing your book: -how to get ISBN, -how to get LCCN, -how to get CIP DATA, -copyright page must haves, -when to get new ISBNs, -what to know about publishing contracts, -what to avoid with publishing contracts,- how to revert your book publishing rights, -and so much more. Get ready for plenty of note taking--another great show on AuthorU-Your Guide to Book Publishing.
How to Sell Books in 20 Minutes a Day Show 03-10-2016
Is it possible to sell your book to bookstores, libraries, airport stores and online in less than three hours a week? Yup! Today’s radio show with Amy Collins and The Book Shepherd Judith Briles looks at the process of selling your book to the market place and outline a plan that will allow you to sell your book using 20 minutes a day. They will cover: The facts and figures of today’s market that will let you go after the best fish in the least amount of time. -How to position yourself for a “yes” -How to get around a “no". -How to schedule your sales efforts for maximum effect. -How to research the market you are going after. -How to pace yourself and set the stage for a long-term sales arc that will yield longer-term results. · Joining Dr. Judith Briles is publishing consultant Amy Collins from New Shelves Books. Another great show on AuthorU-Your Guide to Book Publishing.
How to Get Amazon Book Reviews Show 03-03-2016
Quick ... how many reviews do you have posted on Amazon for your book? What steps are you taking to actively pursue additional ones. Would you like to know about an awesome low cost tool that ferrets out the key book reviewers along with their real names, emails and phone numbers? Today, Judith Briles' guest Debbie Drum has created one and you will learn how you can access it as well. Today's AuthorU-Your Guide to Book Publishing show is all about getting the coveted Amazon Book Review ... lots of them! You do not want to miss it! -What authors need to know now. -How do you find book reviewers who count? -What resources and tools do authors have available to connect with them? -When should you encourage readers to post video reviews. -Are there methods to deep dive into key reviewers? -What will Amazon do for authors when over 100 reviews are posted? -What are the magic numbers that authors need to get Amazon's cross support? -and as always, so much more. Joining Dr. Judith Briles is online marketing expert Debbie Drum who specializes in creating Amazon book reviews. Another great show on AuthorU-Your Guide to Book Publishing.
Book Piracy- How to Discover and How to FIx Show 02-25-2016
Holy Moley ... has your book walked the the free download plank? Have book pirates taken your book hostage? Do you know ... have you checked? You don't want to miss this WILD episode of AuthorU-Your Guide to Book Publishing. Book publicist, and author Rhonda Rees was a victim of pirates. Hear how she took charge and sunk their ship as she joins Judith Briles for an essential “how to” indiscovering and turning the canon on these steaths of the high pubishing seas. Today's AuthorU-Your Guide to Book Publishing show is book piracy. You do not want to miss it! -What authors need to know now. -Which form of legal recourse does an author have (if any)? -What resources and recourse do authors have and what should they do if theft has occurred? How much money is stolen each year. -Why pirates offer "free downloads" of your book. -Where can authors turn to immediately for help -and as always, so much more. Joining Dr. Judith Briles is author Rhonda Rees, who survived a piracy attack and now tells about it. Another great show on AuthorU-Your Guide to Book Publishing.
Essential Legal Publishing Tips Show 02-18-2016
Attorney Helen Sedwick (author of Self-Publisher’s Legal Handbook and creator of Publishing Business in a Box) joins Judith Briles for an essential “how to” in setting up a publishing business; selecting a name; determining what legal form is really best to start out as; how to protect yourself if your characters are based on real people and so much more—Helen is a great resource.. Today's AuthorU-Your Guide to Book Publishing show is all about setting up your publishing business and loaded with plenty of dos and don't ... as in how to stay out of hot water. -What writers and authors need to know about the essentials of publishing. -Which form of legal structure should an author take? -Should writers and authors adopt a business/imprint name and how to do you select one? -What about contracts and hiring free-lancers? -Which elements of publishing should the author control? and as always, so much more. Joining Dr. Judith Briles is publishing attorney Helen Sedwick. Another great show on AuthorU-Your Guide to Book Publishing.
Finding SuperFans to Buy Your Books Show 02-10-2016
Are you ready to develop Superfans ... that wait for every new item you create? Ready to devour it as soon as it's available? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and SuperFan. You will get tricks and tips that will soar your marketing exposure and buys -What are Super Readers and Superfans, and why do you want them? -How many Superfans do you need? -AND, how many are there anyway? -How do I connect with them? -Are there specific actions I should be doing while I'm writing? -What about pre launch of the book? -What are the 4 stages of book buying? -What are the 3 things every author should be doing now to ensure book success? Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.
Kickass Book Sales Ideas Show 02-04-2016
This edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, lots of- excellent ways for #authors to NOT kiss off money in launching a #book; the 3 essential steps to create book success; plus ways to help the book buying world discover author and book—don’t miss it! -What no one tells you about creating the author and book platforms. -What content marketing and its integration will do across social media to soar your book sales. -Essential steps on creating a knock-the-book-socks off launch for authors. -Insider tips on how to help the #book buying world discover author and book. -What no one tells authors why a digital platform is essential to author success. -Get an insider’s steps on how to get ahead of other author’s books. Excellent ways for #authors to NOT kiss off money in launching a book. Yes! You will get plenty of essential tips on how to create a kickass author platform with Dr. Judith Briles, your Book Shepherd and her expert guest, Lisa Trank, author consultant.
Yowsa! How to Write Raw and Write Hot Show 01-21-2016
How would you like the secret sauce to creating books that readers talk about and re-read? How about getting the secret sauce to write from your heart instead of producing just OK copy? How would like like the secret sauce and steps to writing amazing lines and chapters? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, writing muse, Anne Randolph, developer of Kitchen Table Writing. You will learn: -How to soar your book reviews with awesome writing. -Insider tips and tricks from a writing muse to really connect with your reader. -How to move from so-so writing to hot copy! -10 essential steps to create fabulous writing for your books. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Soar Your Success with the RIght Author Platforms Show 01-21-2016
How would you like the secret sauce to creating your author and book platforms? How about getting the secret sauce to building a successful blog ... and getting raving fans? How would like like the secret sauce and steps to selling more books? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, content marketing consultant, Beth Hayden. You will learn: -How to soar your discoverability using your author and book platforms. -Insider tricks on growing a successful blog to induce book sales. -How to get your email list to grow. -3 critical steps you need to do to launch your book. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
How to Print a Book Show 01-14-2016
The Book Shepherd Dr. Judith Briles' personal theme for her clients this year is to "dare greatly ... don't be a dreamer, be a doer" ...it's all part of the being a successful author. This week's show on AuthorU-Your Guide to Book Publishing tackles the variables in printing. With her is Tom Campbell, VP of Publishing and Sales for King Printing. After listening, your will come away with a variety of "smart" printing strategies. You will learn: -Why you need to have copies of your native files. -Why all book printers are not equal. -How color printing is shifting. -What the perfect binding is for today's books is and why it's superior to a sewn book. -Why and How you can get the ideal weight for handling shipping books. -And as always, much more. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing
Essential Discoverability Tips for Authors Show 01-07-2016
Last week, Judith Briles dove into Author Success ... what you need to create and sustain it. This week's show on AuthorU-Your Guide to Book Publishing is ideal to soar it. With her is Robin Cutler, the Director of IngramSpark. After listening, your head will be swirling with all things metadata ... the secret sauce to your discoverbility. You will learn: -How to soar your discoverability to the SEO gods find you. -What is metadata and why you and your book should care. -What IngramSpark is doing to support authors with Amazon's Kindle. -How to make your book available to 39,000 outlets pronto. -How to get discount with IngramSpark. -And as always, much more. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing
How to Create Author Success in 2016 Show 12-31-2015
Do you want to be a seriously successful author? Are you willing ... and ready ... to Dare Greatly? To transition from being a Dreamer to a Doer in your author journey. If yes, this edition of AuthorU-Your Guide to Book Publishing is right for you. Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles and her guest Julie Schoerke, founder of JKS Book Publicity. They will ask, probe and guide you in essential steps to lead your to author and book success. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Your take-aways include: -Learn the #1 thing authors need to do to be successful. -How to determine what type of publicity is right for you and your book. -How to start being successful from the get go in writing. -Tips to transition from the Dreamer to the Doer mode. -How to get book publicity for both fiction and nonfiction. -AND as always, much more. It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Essentials for Publishing in 2016 Show12-24-2015
A great end of the year listen for AuthorU-Your Guide to Book Publishing. The Book Shepherd, Judith Briles and the Author's Virtual Assistant Kelly Johnson will plow through a trough of hot tips, tricks and how-tos for authors to use to propel them into 2016. - pre marketing - how to use Amazon to "measure" your title - common misconceptions and misgivings that authors have and how to overcome them - cheat sheet ideas - how to create the ideal book description to "grab" the reader - what you need NOW on your website And so much more .. it's lessons learned from 2015 that will jumpstart your 2016 publishing journey. Another great show on AuthorU-Your Guide to Book Publishing.
Is There a Book in Your Essentials Questions to Ask and Answer Show 12-17-2015
SO ... you think you've got a book in you. Good ... now are you ready to do the work to get you there ... to be a seriously successful author? Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles with The Book Shepherd's hat on to ask, probe and guide. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Her questions will goose you to think and rethink the path you are on. Your take-aways include: -Essential questions to ask and answer for publishing success. -How to determine what and how a traditional publisher will pay you. -How to start think book marketing. -Differences and costs to a variety of publishing models. -AND as always, much more. It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
eMail Book Marketing Tool for Profitability Show12-09-2015
Did you know that what The Most Profitable Marketing Tool Most Authors Aren't Using? It's simple ... one word ... eMail An eMail list ranks as the Number One marketing tool, by far, when it comes to building a platform and selling a truckload of books. But most authors hate email because "I wouldn't know what to write about" or "I don't want to spam anyone." Publicity expert Joan Stewart has been using email for more than 15 years and swears it's her top revenue generator. Whether you write fiction or nonfiction, or you're only thinking of writing a book, join Judith Briles and Joan Stewart for a life changing book marketing hour on AuthorU-Your Guide to Book Publishing today. You will get a peek behind the curtain and learn why email marketing can be your secret power tool. You will learn: -How best-selling authors are using it. -Why small email lists are often much more profitable than big lists. -Why using Outlook, Gmail and other email providers to send your messages can get you in trouble with the law. -How to create "hook" subject lines for your campaigns campaigns. -Key resources to use in creating titles and subject lines. It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
6 essential requirements every book (and author) needs to succeed SHOW 12-03-2015
This week's edition of AuthorU-Your Guide to Book Publishing is all about creating a book that sells. Joining Dr. Judith Briles is Michele DeFlippo, founder of 1106Design.com. Together, they will dive into the six essential requirements every book (and author) needs to succeed: • Careful editing • Compelling title • Informative subtitle (for non-fiction) • Back cover text with a strong pitch • Interesting cover design • Meticulous interior design Get ready for heavy content, plenty of info and an awesome idea on creating thumbnails for your Amazon posting. If you are online, it's time for AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd.
Create eBook Bestseller Show 11-26-2015
You may hear about getting #1 on Amazon's ebook list ... but have you heard what strategies are behind getting that status and what steps need to be done to set it up? This week's show on AuthorU-Your GUide to Book Publishing with Dr. Judith Briles deep dives into it. Her guest is Ellen Violette, author of Sell More eBooks. -Learn the 3 phases and what to do in each for bestseller status. -Key tactics in creating bonuses for ebook launch. -Learn the differences with KDP and countdown. -Tips for jump starting an ebook bestseller strategy. -Action steps for successful ebook launch. -And much more. Another excellent hour on uthoruU-Your Guide to Book Publishing.
How to Avoid the #1 Kiss of Book Death Show11-19-2015
Both Newbie and Oldie authors continue to make the same publishing mistakes: they rush to publish. The Newbies don't know any better; the Oldies should. In today's AuthorU-Your Guide to Book Publishing, Dr. Judith Briles and award winning book and cover designer Nick Zelinger will deep dive into how to avoid the major taboo for all authors-the RTP Syndrome. Guaranteed, it's the kiss of book death. You will learn: -Critical questions every author should be asking self before jumping into publishing. -What gets an author into deep doo-doo when publishing a book. -Love it when a #book designer reveals insider tips to make your book soar in eyeball appeal. -Essential steps to take in book publishing that separates #authors from the the DIYers. And so much more. Another great show with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Exposing the Shadow Arm of Amazon Show 11-12-2015
Judith Briles and AuthorU-Your Guide to Book Publishing welcome back Mark Coker, the visionary and CEO of Smashwords.com. As usual, Mark is unscripted on what's going on in publishing, ebooks and marketing. They will unravel: -Why #ebooks hit have the brick wall. -How to tap into the rich library ebook world. -What the long shadow of Amazon for authors is and why you should now avoid KDP Select, Kindle Unlimited. -Today's new virtual bookshelf and how it enhances author success. -Essential best practices for getting your book to shine. -New ideas to get older books new marketing juice. And, of course, much more. Another great hour with AuthorU-Your Guide to Book Publishing and host, Dr. Judith Briles,The Book Shepherd.
Secrets to Long Term Author Success Show 11-06-2015
How would you like to create a really successful book? Or turn all your blogs into a book? Or what the essential keys are to long term success? If yes, you want to listen in as Dr. Judith Briles hosts Nina Amir, the Inspiration to Creation Coach. - What you need to be successful. -How to create a book that sells. -What is the Author Attitude. -Why writing a book in one month is totally possible. Another great show with Judith Briles, The Book Shepherd on AuthorU-Your GUide to Book Publishing.
How to Sell 1000 Books in 21 Days! Show 10-29-2015
What author doesn't want to sell a few truckloads of books within one month! Her guest for this show interviewed 27 authors who had sold over 1,000 books each within a 21-day period of time. If you want to know what they did; what worked (and didn't). You get 27 authors, book marketing experts ad savvy digital marketers who all responded to Ryan Mendenhahll's question, "How would you sell 1,000 books in 21 days?" On the show for the 29th, Judith's guest is Ryan Mendenhall, creator of the Book Marketing Summit and himself, a bestselling author. Judith promises: you don't want to miss this. Learn: Secrets of how to create book truckload sales from those who do it. -How to partner with others to push your book fast. -Why gathering kudos and praise enhances book sales. -Why the author's mindset is critical to book selling success. -Why and how to fine-tune author and book message to hook the buyer. And so much more. Another great show with The Book Shepherd, Dr. Judith Briles on AuthorU -Your Guide to Book Publishing
Killer Dialogue for Fiction and NonFiction Show 10-22-2015
Are you writing anything that has a story in it? How about dialogue? If so, you want to listen closely to Focus on Dialogue--and it's critical for both Fiction (of course) and nonfiction. The things that characters and interviews for NF say or don't say are often the deal-breakers, the clues to out comes and so much more. Have you ever wondered--if only someone had told me ... Guess what? They usually do. On the show for the 22nd, Judith's guest is Mara Purl--author, actress and host of a drama radio show that was widely popular on the BBC. Judith promises: you don't want to miss this. November is write a novel or nonfiction book in a month ... this is PERFECT to set the stage. Learn: -What is sub-text? -Why do so many NOT say what they mean? -What are the circumstances and how does the writer show what's happening? You are going to get a detailed explanation with examples and techniques for enriching and enhancing the dialogue in your fiction, your scripts and your narrative non-fiction. So Hot! Another great show with The Book Shepherd, Dr. Judith Briles on AuthorU - Your Guide to Book Publishing.
Sizzling Social Media Smarts for Facebook and Beyond Show 10-15-2015
Social Media can poop any author out. Today's show is all about bringing the sizzle back ... or getting it started in the first place. We will start from scratch; re-embrace what you should have done in first place; jump into the big three and then hit hard on what makes sense in marketing and gulp, advertising. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors through the ever changing maze of social media. You will learn: -What to do about Facebook and why you should care about "insights" ... -What's the big deal about boosting anything. -What's hot in Facebook goups, ads and boosts. -What's a custom audience and how to create yours. -Get the 6 hot steps to be successful using social media. And much more. Another great show with AuthorU-Your Guide to Book Publishing.
Publishing Predators Exposed Show 10-08-2015
Publishing predators are everywhere. In your midst, under the rocks, at book publishing and writing conferences. Everywhere. Scams. Complaints ... all out to get your money. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors out of publishing trouble. You will learn: -How to identify publishing predators. -How to get out of contracts with them. -What techniques they use to upsell you. -Why you should avoid the majority of pay to publish companies. And much more. Another great show with AuthorU-Your Guide to Book Publishing.
Ghostwriters--to do, or not to do? Show 10-1-2015
You've got a great idea, a concept, a box full of notes and tips ... you name it ... there's a book in there. Who is going to get it out so others know your amazing thoughts; those concepts; the solutions that will ease the pain of millions or entertain and delight those looking for an escape? It's a good question. Are you going to be the writer ... or do you need some help? Today's show is all about thos behind the scenes writers--the "ghosts" who take your ideas and get them in the reader's format. Master blogger and ghost writer Tammy Bleck joins Dr. Judith Briles today on an eye-opening, thought-provoking and fun show with AuthorU-Your Guide to Book Publishing. You will learn-- -What is ghostwriting, exactly? -Can it be lucrative for the writers ... and how about the "author"? -If you are a writer, how do you break into it? -How many different types of ghostwriters are there? -What are the difficulties involved in ghostwriting that an author should be aware of? -Do ghostwriters and authors need contracts? -What does ghostwriting cost? Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Essential Ahas for Authors in Publishing Show 09-23-2015
Dr. Judith Briles reveals more publishing and book marketing AHAs and Mistakes that too many authors make ... and how to fix them is this edition of AuthorU-Your Guide to Book Publishing. The Book Shepherd will deep-dive into endorsements, how to set up pre-sales, gather reviews and so much more. It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. Your take-aways include: -What endorsements count; how to get them; and which to avoid. -Tips for Amazon pages. -Tips for setting up pre-sales and how to gather them. -The secret sauce of Author Central on Amazon. -Key components that every author needs to start out on his or her publishing journey. -Great ahas that will add to your book marketing mix. -What every author should be immediately adding to their social medial profiles. -What authors need to include in all all emails. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
11 OMG Mistakes Authors Make, How to Avoid Them and How to Fix Show 09-17-2015
It's a happy dance --or is it -- when you start down the publishing path? If you are like most authors, you are going to make mistakes ... we all do. Some of you will make a lot--others, just a few. Beginning with this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd Dr. Judith Briles is going to identify 11 mistakes that are repeated day-in and day-out with authors ... Newbies and Old-Timers. It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. You will learn-- -11 Mistakes to avoid pronto when it comes to publishing and authoring. -Tips for correcting mistakes and repairing publishing wounds. -Key components that every author needs to start out on his or her publishing journey. -Great ahas that will add to your book marketing mix. -How to get reviews for Amazon page without going nuts or kissing off money. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
How to Get Libraries to Buy Your Book Show 9-10-2015
You've got a book ... now, where should it go to get into the hands of your SuperFans ... your readers-to-be? The library should be at the top of your list. Today, Dr. Judith Briles, the host of AuthorU-Your Guide to Book Publishing, will explore a variety of avenues in Libraryland. With her is Amy Collins, book marketer who knows how to reach the magic portals of libraries. You will learn-- -Why Libraries? -Are they really worth it? -What is going on with eBooks in libraries? -How do they make money for publishers? -The Best way to approach your local library. -How to grow “out” from your hometown success. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU - Your Guide to Book Publishing.
Steps to Editing Your Book Show 9-3-2015
One of the major jobs of an EDITOR is to make your words the star ... and that means YOU. There are critical steps to take now: Q: Should a book be edited? A: Are you breathing? Q: What kind of editing should a book have? A: There are a variety of edit styles and methods--most likely, you don't need them all. Q: How much does editing cost? A: What type of editing do you need? Q: How many edits should a book have? A: Most likely, less than the number of fingers on your hand. Q: When should a book be edited? A: When would you like to have your work come together and make you shine? Your take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor. 6. WHo should be the editor -- it's not your Mom and it's not your professor. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Barb Wilson, editor, partner in EditParner.com and author of fiction herself. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Pinterest Secret Sauce Pinterest Book Marketing Tips Show 08-13-2015
Authors may not know that they need Pinterest, but they do! Book Marketing guru John Kremer joins Judith Briles with 7 awesome reasons why authors need to get on the Pinterest Train pronto. -How to create the right Boards and make them grow fast. -Why Pinterest is the single best selling tool on the Internet. -Savvy tips on how to create massive repins. -Why creating a public Board delivers a huge return to authors. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Hot Fiction Tips-Create Compelling Characters & Writing Show 08-19-2015
Fiction authors unite (and nonfiction authors too!) ... this show is for you. Judith Briles has Mark Stevens as her guest today. He is the Denver-based author of the Allison Coil Mystery Series—Antler Dust, Buried by the Roan, Trapline and Lake of Fire, which comes out next month from Midnight Ink. Trapline won the 2015 Colorado Book Award for best mystery. Today we will focus on CHARACTER DEVELOPMENT. You will learn: -Understanding your protagonist and understanding your narrative begins with exploring your point of view and attitude about the world. -Understanding other points of view. -Both the simplicity and complexity of the protagonist. -Characterization:knowing your protagonist and what challenges and tests will determine if they are put together in the correct manner to manage what the world throws at them. All story tellers, get ready to learn from a master of fiction with Dr. Judith Briles on AuthorU-Your Guide to Book Publishing.
Hot Shot Tips for Author Website Show 08-13-2015
Authors need websites. Your critical online business card that is your branding, your voice, your YOU.The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert graphic designer Nick Taylor. With his background as an author, website designer and ebook formater, you get a triple whammy today. What MATTERS on your website? It's a critical question to get the answers to. You will learn ... -Key elements to a hot website. -Get ideas to revamp what you currently have. -Tips for goosing your SEO rankings and the Google Gods. -Latest on mobile website optimizing. -New Platform options to use. -Everyday mistakes to avoid. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
How Authors Can Score with Nontraditional Book Sales Show 08-06-2015
Sell Your Books to Non-Bookstore Buyers ... that are Non-Returnable Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this show, you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits. Joining Dr. Judith Briles on AuthorU-Your Guide to Book Publishing is Brian Jud, a partner in The Premium Book Company and author of How to Make Real Money Selling Books. Your take-aways this hour included: -Where and how to find prospective buyers in each segment, and how to make sales presentations and negotiate profitable sales. -What is the definition of special sales? -How big the market is for non-bookstore sales. -How to prepare for selling in non-bookstore markets. -Great tips for selling into the retail segments. -Why non-bookstore markets are better for the indie and self-publishing publisher/author. -What the selling process is to non-retail buyers. -What kind of books sell best in airport stores,Supermarkets and Gift shops. -Why do businesses, armed services, associations, the government buy special sales books. It's a lot to cover during the hour ... AuthorU-Your Guide to Book Publishing has the answers.
Publicity Strategies to Promote Author and Book Show 07-30-2015
Your book is coming. Your book is limping along. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Julie Schoerke, CEO of JKS Communications, specializing in books and authors. What MATTERS between the Covers of Your Book are critical to your content! You will learn ... -Key elements to a successful publicity campaign. -What to accept and what to reject in interviews. -What you need in a media kit to extract journalists and producers. -How to self-correct an interview on the spot. -The top mistakes that authors make in interviews. -What social media you need for different genres. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Books: Front Matter and Back Matter-What Counts Show 07-23-2015
What goes between the covers of your book? Do you know all the components of the Front Matter and Back Matter of the book--which actually matter and what you can leave out? Did you know why the publication date you put on the copyright page can instantly age your book? Would you like to learn how to cross-promote you, your services and anything else you have to offer on just one page? The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles. What MATTERS between the Covers of Your Book are critical to your content! You will learn ... -What makes up the Front and Back Matter are in a book. -Which items can be moved up. -What critical item lands on the copyright page. -When you should create separate a separate chapter for End Notes. -When an Index is a must have. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Sell Your Book to Foreign Rights Show 07-16-2015
How would you like your words to be published in foreign lands? Lands that are beyond the country you live in? You can and this offering of AuthorU-Your Guide to Book Publishing will reveal the ins and outs of getting your book sold into foreign rights. Joining Dr. Judith Briles is Bob Erdmann, President of Columbine Commincations and Publications specializing in foreign rights publishing. You will learn ... -What Foreign Rights are? -What is the current market for books in foreign rights? -What is the difference between a “flat fee” and a “royalty based” foreign rights deal? -How much advance can an author expect? -Does an author/publisher get paid an advance but never hearing anything beyond that from the foreign publisher? -Should an author be worried about sending review copies to foreign publishers, especially PDFs? -What countries are most active? -How is a reasonable advance determined? and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Legal Red Flags for Authors and Writers 07-09-2015
Writers assume their biggest risks are defamation claims. Not so. Every year, hundreds of thousands of books are published, and only a few hundred libel cases hit the courts. But tens of thousands of writers have signed on to ugly, unfavorable contracts. They have given away the right to publish their work in print, ebook, audio, app, and all future formats, in all languages, worldwide, for the life of the copyright. Learn to spot the red flags of publishing and self-publishing contracts. Joining The Book Shepherd and Host Dr. Judith Briles is Helen Sedwick, and attorney and author of the Self-Publisher’s Legal Handbook. Helen uses thirty years of experience to cut through the legalese and show writers how to protect their work. Her website is http://HelenSedwick.com They will cover: -What is covered by copyright. -How to protect your copyright. -How to keep others from taking control of your work via theft-by-contract. -The scary topics of defamation and privacy. -and of course, much more ... Writing and publishing a book is an investment of time, money and emotion. Don’t give away your copyright by signing the wrong contract, or waste money by buying into a scam, or lose sleep by getting sued for defamation. Join us for another great hour with Judith Briles and AuthorU-Your Guide to Book Publishing.
Write Your NonFiction Book in Just 4 Weeks Show 07-02-2015
Are you writing non-fiction? Would you like to write non-fiction? How would you like to write a book FAST? Really fast? You can and the reality of today's non-fiction market is getting a book out there, in the hands of your ideal reader. It could be for business development, labeling yourself as the go-to expert, gathering media attention. The landscape is yours. Get ready for a fast-paced hour on writing and how to create a book that isn't a tome. today's show is just with Judith Briles , the author of 33 books and counting. Her published work has been with both traditional and the indie worlds winning multi-awards and combined sales exceeding one million copies. Judith's books have ranged from the 400 page Zapping Conflict in the Health Care Workplace to the 96 page The CrowdFunding Guide for Authors and Writers. She will cover: -How to hone in on your topic and title -Why short is the new black -Could your book be a series? -What parts are vital to your topic, vision and work? -The pitfalls you will run into and how to circumvent them -Social media assists -ted and much more ... Judith teaches a class on How to Write a Book in Only 4 Weeks in Denver Colorado and has created a special online course starting the first Tuesday in August. Details are at http://TheBookShepherd.com Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Author & Book Boo-Boos Show 06-25-2015
Get ready for a fast-paced hour on author boo-boos ... some you probably know; many you don't think about. Joining Judith Briles is multi-award winning designer Rebecca Finkel ofr F+P Design vased in Ft. Collins, Colorado. Together, they will cover -The Dos and Don'ts for eBook conversion -How to avoid bad timing on book publication -How to handle pre-mature media interviews before you have a book out -Social media snafus -Author media hiccups and how to avoid why "blitzing it" is critical -and much more ... Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Create Your Book Launch Show 6-18-2015
Get ready for a fast-paced hour on the ins and outs of creating a book launch. Dr. Judith Briles has Brainstormed and created hundreds of book launches for her clients. Within this edition of AuthorU-Your Guide to Book Publishing, she will reveal one of her clients pre-sold his entire first print edition before the book was published! Judith will cover: -The Dos and Don'ts for creating a successful book launch; -What needs to be done to set up for both online and brick & mortar bookstores; -Secret sauce tips in setting up your Amazon pages; -Social media strategies; and much more ... Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Create Your Book on AudioBooks Show 06-11-2015
Books are in print, in "e", in visual and in voice. "Giving Your Book a Voice" - Creating Audiobooks is something that all authors should consider creating for their books--both fiction and nonfiction. Joining host Dr. Judith Briles will be Richard Rieman, a four-time winner of Edge Studio’s National Script Recording Contests. Richard's background in radio news includes the RKO Radio Networks in NYC, WTOP in Washington DC, and WLS and WMAQ Radio in Chicago. They will cover: -Options for creating an audiobook for sale on Amazon, Audible, iTunes or on CDs. -How to use ACX, Amazon's Audio Creation Exchange to get narrators and editors for your audiobook Audiobook Revenue Streams -Should you narrate your own book - and how do you do it? -Creating your own low-cost home recording studio. Richard Rieman has a smiling Irish eyes and a rich, warm voice to match, he is an experienced Audiobook narrator and a professionally trained Voice Actor. Richard’s Audiobook narrations for Amazon, Audible and iTunes include the best-selling “eBay 2014,” “Lincoln Revisited,” “Planet Radio” and over 20 more. He is a graduate of the ACX (Audio Creation Exchange, owned by Amazon) Audiobook Master Class. His website is www.RRVoice.com and email Richard@RRVoice.com. Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
CrowdFunding Guide for Authors & Writers-Part II Show 6-4-2015
Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW (really, NOW)--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is: http://bit.ly/CrowdFundingGuide In Part II, she will deep-dive into: -What the essentials are that every crowdfunding campaign needs to succeed. -Who are the social media players to support your efforts. -What social media checklists you need. -Tips for continuing momentum and the final push. -How to create a CrowdFunding GamePlan and what the key components are on it. -An awesome Cheat Sheet to speed you along. Don't miss this hour ... Another great show on AuthorU-Your Guide to Book Publishing.
CrowdFunding Guide for Authors & Writers-Part I Show 05-28-2015
Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is: http://bit.ly/CrowdFundingGuide In Part I, she will deep-dive into: -What the money crunches are. -Who the key players are you should consider using for your campaign platform. -What the costs are and how you should handle any taxes due. -Timelines that range from Day 1 to as far out as Year 1 (for the real planners). Don't miss this hour ... Another great show on AuthorU-Your Guide to Book Publishing.
The 9 Lives of a Book or Beyond SEO Show 05-20-2015
Authors are looking for ways to build a better, bigger and stronger publishing platform--to expand their brand and create more revenue. Joining The Book Shepherd Judith Briles is ebook expert and graphics designer Nick Taylor. Their mission is to show you how to repurpose what you have in creating new material without reinventing the writing wheel. Could your book have 9 lives? In this show, they will deep-dive into: -What is Retail Search Engine Optimization and why you should care. -How to build a larger back list for your publishing empire. -What to do to bring an older title back to life. -How to morph a single chapter into a new book. -What is a trickle book campaign ... and much more Don't miss it this hour ... Another great show on AuthorU-Your Guide to Book Publishing.
Avoid the Top Mistakes Authors Make in Publishing and Design Show 05-14-2015
The AuthorU Extravaganza is over and The Book Shepherd, Judith Briles will be highlighting several of the key takeaways from it over the next two shows. The Extravaganza is designed for the author who is serious about being seriously successful. In this show, Judith Briles deep-dives into: -What are the top mistakes authors (and designers) make with interior designs? -What elements do you need to start your publishing business and keep it going? -What are the key places to go to get ISBNs? -What the best resources for royalty free images? -What are the key questions you should be asking a book designer? Those questions and much more will be covered throughout the hour. Don't miss it! Another great show on AuthorU-Your Guide to Book Publishing.
Book Marketing Expert John Kremer Unplugged Show 5-07-2015
What author doesn't want to sell books? You will learn a variety of ways that you will begin to enjoy book marketing. The result book sales. John Kremer, marketing guru has several tips throughout the hour. In this show, Judith Briles deep-dives into book marketing via social media. -Why virtual blog tours have lost their luster. -What to do with your online marketing campaign. -Why your website must be mobile friendly today. -Why you don't need a zillion ways to market your book. -What's hot with Pinterest. Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is John Kremer, the author of 1001 Ways to Market Your Books. Another great show on AuthorU-Your Guide to Book Publishing.
Amazon Mojo-What Works, What Doesn't Show 04-30-2015
What author doesn't want to rock Amazon. There are a lot of options--so fantastic; others not so hot. Judith will explore what to use, what to avoid within the Amazon empire including which options are best for selling your books. In this show, Judith Briles deep-dives into Amazon -What is old, what is new and what authors should bypass with Amazon? -Has Amazon KDP Select lost its mojo? -Where do all those used book resales come from? -Should you or shouldn't you do a Matchbook program? -What are the different doors that authors can sell books within Amazon? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Amy Collins, author of The Write Way and CEO of New Shelves Distribution. Another great show on AuthorU-Your Guide to Book Publishing.
The Author and Book Branding Show 04-23-2015
What author doesn't to be branded as the expert and go to person? What author doesn't want his or her book to be the "bomb"? Many talk about branding, but it's more than a name, logo or even a book cover. In this show, Judith Briles deep-dives into branding. -What is branding and why should you care? -What steps should an author take to brand? -Can an author have more than one brand? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Lori Ruff, passionate social influencer and the Chief Branding Evangelist of ALPHA. Another great show on AuthorU-Your Guide to Book Publishing.
Create SuperFans and Find SuperReaders Show 04-16-2015
What author doesn't want fans ... superfans ... that wait for every new item you create? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and finding the SuperFan. You will get tricks and tips that will soar your marketing exposure and buys. What are Super Readers and Superfans, and why do you want them? How many Superfans do you need? How do you find your Superfans and engage with them? How to segment your market for each phase of your book launch and each step in your readers buying behavior. Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.
The Importance of Editing Your Book Show 04-09-2015
Should a book be edited? A: Does it get cold in Alaska? What kind of editing should a book have? A: How many fingers do you have? How much does editing cost? A: What type of editing do you need? When should a book be edited? A: When would you like to have your work some together? Today's show take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor 6. And an editor with bona fides, with testimonials-- not someone who used to teach English. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Bruce Goldberg, editor. Bruce has worn multiple hats--Reporter, Associate Editor at the Denver Business Journal, Sports Editor and is the President of the Denver Press Club Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Shout Out You Are an Expert Show 04-02-2015
Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire? All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart. Judith Briles and she will cover: 1. Authors are authors. They write books. Why must they also be experts? 2. What exactly is an expert? 3. What do experts do? 4. How can a fiction author become an expert? Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
HOT Tips and Tools for Websites / Blogs / Authors Show 03-26-2015
SEO, or Search Engine Optimization, is an important factor for your website and blog. Get the latest in hot tips and tools ... Learn some of the basic tips about title, keywords and descriptions to have on your website, pages and blog posts (this includes images too!). With all of the available technology, it can feel challenging to determine what tools may be best to implement for your business. In addition, it can also feel overwhelming wondering what type of learning curve may be involved to understand and learn new software. You’ll have the chance to discover some free and low cost online tools to assist you with this process. Your take-aways for this show include: -Discover straight-forward, easy-to-use online tools that do not require knowledge of HTML coding to implement. -Get insider search tips for keywords and descriptions. -Identify tools that are a cost effective (meaning cheap) to create impact. -Get your website soaring to the top of search engines. -Have some fun with technology! Judith Briles' guest is her favorite Geek Girl, Kelly Johnson. As a Virtual Assistant and founder of CornerstoneVA.com, Kelly has to jumble a variety of gizmos and gadgets every day for her global clients to stay on top of the visitors SEO searches. Learn from a pro who knows how to make authors tick and click. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Creating Book Trailers & Videos Show 03-19-2015
Does an author need a book trailer for his or her book? Let's start with a few questions: 1. Is video important for the promotion and marketing of a new book. Yes. 2. Are there as many ways to make a book trailer as there are books. Yes. 3. The most popular question about book trailers? How much will it cost? And how much is a red car? Statement 2 above tells you there are many MANY ways to create a book trailer and just as many price points. And everything in between. You truly can find an option for every price range. *Book trailers is a very broad term. Indeed there are productions in the same style as movie trailers, but most often video support for book releases falls more into the “video press release” category. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Susie Scott, producer at i25productions.com.
Amplify Your Book Everywhere Show 03-12-2015
How would you like to be able to shout your book out EVERYWHERE? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha. During the hour, you will learn: -How to get your content into a book quickly--as in less than 8 hours. -How to create a stand-alone social media enable eBook to test drive an idea. -How to create a social media enable eBook to complement a book or other product. -How to AMPLIFY anything that you have once you have it. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.
IngramSpark 101 - Get Your Books to Market Quick Show 03-05-2015
How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs? You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content Group. During the hour, you will learn: -The fast and quick secret to publish outside the U.S. -How to get your content into a book quickly. -How to create distribution with a click. -How IngramSpark puts your book on the global book buying list. -What IngramSpark is and what sets it apart from the rest of the digital players. -Get the ins and outs of the publishing platform. -Understand the costs ... and what you get for your money with IngramSpark (alot!). Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.
How to Craft a TED/TEDx Short Talk on Book Show 02-26-2015
Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks. During the hour, you will learn: 1. Brief introduction to TED/TEDx for the uninitiated (You’d be surprised how many people still have no idea) 2. Understanding the impact of TED on popular culture 3. What do TED/TEDx talks have to do with my book? 4. Since you are the Short Talk Expert ™, can you tell us the distinction between a short talk and a TED-style talk? 5. What goes into a TED-style talk? 6. What would I gain from a coaching experience for my message? 7. Tips to improve the listener’s public speaking outcomes right away. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.
How to Create Book Buzz for Hot Publicity & Marketing Show 02-17-2015
The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers. Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divulge some of her insider success secrets that come from years of working with the press. Hot! Throughout the hour, they will cover: -What is it? -How does it differ from advertising? -Essential buzz-building mindset. -Using that mindset to attract media attention. -3 best and easiest-to-use publicity tactics. -How to build a publicity media list. -Mistakes to avoid. -Common mistakes even the pros make.
Creating Flash Fiction and Narrative Writing Show 02-12-2015
Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Joining Judith Briles, The Book Shepherd and host, is Mara Purl a best-selling and an award winning fiction and nonfiction author. Before that, she wrote and produced a hit show radio drama for the BBC. She'll be presenting an interactive Flash-Fiction Session where participants are actually going to create a piece of work in 45 minutes. Throughout the hour, we will cover: 1 - Premise -- What's your story about? What's one of your deepest beliefs as a writer? How do you get it on the page? 2 - Narrative Voice -- What do you have to say? What "voice" will say it? 3 - Character Development - 1st person, 2nd person and 3rd person. One can be limiting; one puts the reader in the hot seat; one is the reader. 4 - Story structure - Screen writing has one of the tightest kinds of structures. Map your story scene-to-scene, plot point to plot point. 5 - Dialogue - How do you make it sound real? How do you get characters to say both what they mean, and what they don't mean? 6 - Killer copy - How do you distill your story down to a 1- to 30-second "elevator speech"?
From Author to Publisher Show 02-05-2015
There’s an astonishingly huge difference between publishing your own book, and taking on other authors and trying to make a profitable business out of publishing their books. As the Indie Publishing field matures, we’re starting to see more authors attempt this leap. Others are forming publishing cooperatives, and still others are acting on plans to create small presses. Joining Judith Briles, The Book Shephered is Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher's Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap. They will discuss the positive and expected evolutionary changes, as simple organisms develop into more complex ones, creating new opportunities for all concerned. But even in the era of the 72-hour ebook (“Write it on Day 1! Prep it on Day 2! Publish it on Day 3!”), there’s a whole lot involved in making this transition from author to publisher. If you’re one of those authors who has caught the “publishing bug,” if you think you can take your success to the next level, here’s some guidance from someone who’s been there and who wants to see you succeed. Judith and Joel will reveal 7 Tips for Taking the Leap from Author to Publisher. Don't miss this show on AuthorU-YourGuide to Book Publishing!
The Missing Piece in Web Marketing Show 01-29-2015
Today's show is all about the ONE, single missing piece in web marketing. You are probably up to your eyeballs in how to do this and how to do that. Whether it's Facebook, Twitter, Pinterest, Google+, LinkedIn ... you name it; a lot is repetitive yet there is ONE SINGLE oversight. No more for the listeners to AuthorU-Your Guide to Book Publishing. My guest today is Marty Dickinson is the co-author of Web Marketing All-in-One for Dummies. He is also a 20-year full-time web marketer and certified platinum level service provider for CloudNet360 and he's here to talk to us about a new discovery he's made that simply NO ONE is talking about when it comes to selling more books, getting more speaking gigs, or simply running a business...He claims, this One Missing Piece is the key to consistent growth in a shaky economy. Your take-aways include: -The One missing thing to your web marketing success and business. -Treat every website visitor like they are a piece of gold. -Convert more website visitors to customers....faster. -Get higher conversion rates for every email you send to your list. -Eliminate hackers and malicious code from your website forever! -Double your sales value per customer without spending any more effort to get the second or third sale. -Use your author skills and credentials to build a residual income empire! -Keep or improve your search engine positions. -Manage all of these things without having to pay programmers to tie it all together. Another great show with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
CrowdFunding 2015 the PubSlush Way! Show 1-22-2015
No matter how much you think you need to publish a book--surprise, you may need more. The world of crowdfunding keeps changing for authors. Back again is the amazing Amanda Barbara, bringing AuthorU-Your Guide to Book Publishing listeners a wealth of information on insider tips and tricks to be successful with a campaign. Today, you’ve struck gold. Her motto is: Pubslush is not successful if you aren't successful. I love this attitude. Amanda is the CEO of PubSlush, the #1 crowdfunding site that is dedicated to authors and their books. She is an advocate for all things crowdfunding in the publishing world; speaks frequently at publishing conferences; and is a philanthropist at heart--serving on a variety of boards for children's literacy and the PubSlush Foundation. Join us for a compelling conversation, where you’ll hear all about: -What the key changes in crowdfunding for the author are in 2015. -Why Pubslush is different from everyone else and why you should care. -How to create the right rewards for your crowd. -Tips on how to entice your supporters. -How to market your book pre-publication. -How to develop an author-reader relationship. -How to launch your book with a bang. -What's new with book and buyer fulfillment. And, as always … much more. Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.
eMarketing: Grow Your Legion of Fans Show 01-15-2015
No matter how well you write, let’s face it, most authors aren’t online marketing experts. Chances are, you have neither the time nor budget to develop that expertise — you just want trustworthy advice and easy-to-implement ideas that will produce results! Well, today, you’ve struck gold. My guest on January 15, 2015 is a highly skilled writer, editor and digital marketer. Meet Hunter Boyle. As an editor, he’s grown several email lists, and as a marketer, he’s worked with best-selling authors across all genres. Hunter's first job out of college was producing iconic author Saul Bellow’s final literary magazine, but his long career in publishing is firmly rooted in the digital side. Join us for a compelling conversation, where you’ll hear all about: •The biggest mistakes authors make with digital and email marketing •Proven tactics to grow your fan base with email and social •Simple changes that will make your website more “sticky” •Tips for increasing engagement with your fans online •What best-selling authors are doing with email today to boost sales •Tools and resources to save you time and effort And, as always … much more. Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.
Common Author Mistakes and Mishaps Show 01-08-2015
With upwards of 3 million new books being published every year, it's tough to achieve publishing success. As an author, even if you've written a great book, there are so many missteps you can take that can derail your chances for success. There are things you need to do before you write, marketing that needs to take place before and after your book is printed and so much more. My guest, Bret Ridgway, has been a guest on this show multiple times where he's shared his insider knowledge about the world of information marketing. His latest book is co-authored and titled: Mistakes Authors Make: Essential Steps for Publishing Success that can help your learn to avoid the fifty biggest mistakes that authors make. -What's the end game for your book? -How many of the "hats" that an author might wear really fit you? -The little talked about subject of book consumption -How are you going to attract the browsing buyer? -Building name capture mechanisms inside your books Another terrific program with Dr. Judith Briles, The Book Shepherd and Host of Author U - Your Guide to Book Publishing.
The Secrets to Book Shepherding Show 1--2015
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into all the nuances of working with a Book Shepherd ... from your idea to manuscript to execution to the TaDah--your book. She is solo today... as a Book Shepherd to hundreds of books that have launched, she "see's books" and wants to make sure that the author sees his or her book as well. Her website is www.TheBookShepherd.com Book Shepherd's are master project managers of the creation of your book. A Book Shepherd should be a master of multiple components in publishing--from writing, to design, to marketing, to knowing what players will bring your book alive and so much more. Publishing isn't a piece of cake--it's work. A great Book Shepherd is the icing on your cake. •What is a Book Shepherd? •Where do you find one? •What does a Book Shepherd cost? •What are the must haves/dos in working with a Book Shepherd? •What can a Book Shepherd do for the Author and the Book? •What does a Book Shepherd cost? •What is the Author's responsibility in working with a Book Shepherd? •What is the Book Shepherd's responsibility in working with an author? •What about social media, can a Book Shepherd help here? •What about marketing, should a Book Shepherd know what needs to be done? •If the clock could be wound back, what should the author do, and not do? And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
How to Create a Knockout Book Event 12-25-2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into how to "work an author event" and "celebration." With her is million book bestseller Susan RoAne. Her book, How to Work a Room was published 25 years ago and celebrates a new edition this year. Learn: -Hot tips for creating a book celebration. -What the key differences between book signing and a book event. -The #1 reason how a book signing ca work. -Tips on how to make your book event festive. -How "small conversations" can sell lots of books. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
The Author's Journey Show 12-18-2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into jkey components of the Author's Journey--from idea to execution to outcome. With her is author Ashlee Bratton who launched Life Before the Lottery this fall after a crowdfunding venture. -Where do ideas come from? -How does an author deal with the unexpected--all the hiccups that can pop up at any time? -What are the must haves/dos to make the author journey successful? -What types of author pics do you need to complete the package of an author? -What are the must haves to create a successful crowdfunding campaign and what should be avoided? -When should the promo start for a book--before or after the author has it in hand? -What types of venues should be considered for a book launch/celebration? -If the clock could be wound back, what should the author do, and not do? -What's next in the Journey? And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Online Shopping Carts and Managing Website Mail Lists Show 12-11-2014
This week's show focuses on all the gizmos and gadgets, online shopping carts and email marketing/newsletter services that can make the author's publishing, writing and marketing life sane. Kelly Johnson, Judith's favorite Geek Girl, joins her today. Kelly is the owner of CornerstoneVA.com. You will learn about: -Mail Chimp -AWebetr -Constant Contact -Vertical Response -CloudNet360 (Premium Web Cart) -1ShoppingCart -InfusionSoft and much more. Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Love Your Book Interior and Exterior Show 12-04-2014
Throughout the final quarter of the year, Judith features top members of "her team" in the creation of THE BOOK. This week's show comes back to the cover and interior... with a different voice, Michele DeFlippo, the CEO of 1106Design.com. Critical advice: love your book cover because buyers look at it, and buy it. Starting with the COVER, they explore: What is a book cover? A package that answers the buyer's only question: What's in it for ME? How should it look? Like similar bestsellers. Capture the correct mood. How should it work? The right words, arranged in the right way, on the front, back and spine. All marketing roads lead to your book cover. This is not the place to save money. How to hire the right designer. Someone who cares enough to challenge your thinking. Concepts vs. variations. No financial surprises! Continuing with the INTERIOR ... Why you should never use Word to lay out your book. Why Do-it-yourself templates are plain vanilla, boring. You are sold the level you can work with, not the level you need. How to compare a Word page to a designed and properly typeset bestseller and see the difference. Rules of Book Typography = better reading comprehension. Love your book interior because it's beautiful in the hand and easy to read. Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
The Mother of ALL Book Publishing Competitions Show 11-24-2014
How would you like to win a contest that is based on the quality and creativity of your work? You can. AuthorU.org is sponsoring, along with two dozen other majors--likes IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Tattered Cover Book Store, the BookBar, Total Printing Systems, Cornerstone Virtual Assistance, WaveCloud, Color House Graphics, 1106 Design, NZ Graphics, F+P Design, the Publicity Hound, Creative Journey, US Book News Awards Editing, Ashography and Daniel Hall Presents. There are four main categories: Fiction, NonFiction, YA-Juvenile, Childrens The one single catch: you cannot be already published (meaning you have books for sale) in the genre you are entering. You will get all the details in the show aired on Thanksgiving--the how-tos, what-fors, and the prizes. DON'T MISS IT! The Early Bird entry ends on November 30th ... all manuscripts must be received by January 15th. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Draft to Dream Book Publishing Competition ... where 4 winners will get $10,000 each in prizes and 20 runner-ups will get $700 each. You can get all the Details ... the Rules ... and How to Enter at the AuthorU.org website: htttp:AuthorU.org Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Printing Options for Authors, Part II Show 11-20-2014
Are all printing options alike? Do you have a clue on what happens once you engage a printer--what happens before the ink goes on? And what happens in the cover printing and binding? Most authors don't think about it all ... and as an author, you should. Good questions to ask and the answers are within today's show PLUS 21 Answers to questions you should be asking ... for what is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Top 20 plus 1 Questions that every author, every publisher should ask a printer. Think of it as Part II of the session early this month on printing books--this round with Sandy Gould who brings 17 years of printing experience to produce your best book. Sandy is one of the expert voices from Color House Graphics. 1. Do you provide printing services for self-publishers and authors? 2. What types of files do you accept? 3. What should my designer receive from you before they prepare files for my book? 4. How long will it take to produce my book? 5. What type of proofs should I request? 6. What are overs and unders? 7. What is the difference between offset and digital printing? 8. What does the acronym PPI stand for and why does it matter? 9. What is the difference between natural shade and white paper? 10. What are bleeds on text pages and why do they matter? 11. What is the difference between matte and gloss lamination? 12. What binding styles and trim sizes fit you best? 13. Why does hard cover cost more than soft cover? 14. What should I know about case-bound cover options? 15. What are signature breaks and how would this affect my page count? 16. What would be considered a good page count? 17. What choices do I have for packaging my books? 18. What are your normal shipping procedures and what information do you need from me? 19. What happens to my files after you finish my project? 20. What should I do if I need more books? 21. Will a reprint be significantly less expensive than my first printing? Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
What's Under the Book Covers and Between the Sheets Show 11-13-2014
Are all book designers alike? It's a good questions and the answer is, No way ... and you need to know what's out there and which is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in what's between the sheets and on top of your covers when it comes to book designing with a multi-award winning cover and book designer, Nick Zelinger of NZ Graphics. Nick knows books inside and out. -Learn Tips and Tricks on how to prep your manuscript for the designer. -What types of designs work best with different genres? -Cover options ... so your book isn't the ugly one. -How to work with your designer to maximize your return. -How to use parts of your cover within your interior. -Differences in Fiction and NonFiction designing. -How to make your cover and interior competitive. And, as always ... much more. Nick Zelinger is a graphic designer for over 20 years, has worked for ad agencies and printing companies; been an art director for an aviation magazine; has designed product packaging for manufacturers; created large signage for storefronts and company vehicles and Rapid Transit; designed promotional material for the Denver Broncos, Colorado Rockies, KOA Radio and Clear Channel. The majority of his work has been book design. His cover designs and interior layouts have earned him numerous awards, such as Best Cover Design by USA Book News, National and International Awards, Indie Excellence Book Awards, IPPY Awards, Foreword Magazine's Book of the Year Award, the Beverly Hills Book Awards, and many more. Nick also produces misc. marketing materials for his authors: posters, sell sheets, postcards, bookmarks, banners, business cards, and company logos. He is the co-author of “Another Nightmare Gig from Hell: Musicians Tales of Wonder and Woe.” Nick is also a working musician since the age of 16, and currently performs with the rock band, Thin Ice. Get ready for a great show on Authoru U-Your Guide to Book Publishing!
Book Printing Tips & Tricks 11-06-2014
Are all book printers alike? It's a good questions and the answer is, Nope ... and you need to know what's out there and which is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things relating to book printing with Dave Raymond, the Regional Sales Manager at Thomson Shore and knows books! www.ThomsonShore.com -Are printing fees negotiable? -What types of paper are best for certain books. -Cover options ... the good, the bad and the oh-so-ugly. -IDing the best print methods. -Differences in digital vs. offset. And, as always ... much more. Join Judith Briles, the Book Shepherd, and Author U - Your Guide to Book Publishing
Social Media Engagement for Authors Show 10-30-2014
This week's show on Author U - Your Guide to Book Publishing is all treats, no tricks. Using social media to sell your books is the portal that every author needs to understand, to use, and remove the resistance roadblocks that hinder their results. Today's guest is Aliza Sherman, a pioneer in all things "web"--she is an co-author of the best-selling Social Media Engagement for Dummies. Her early work on the Internet and in the early days of Silicon Alley helped pave the way for today's new media industry. You will learn: -How much time do you need to invest in social media. -How much money do you need to invest in your social media strategies. -How to build your author platform through social media. -How to create a community and get it thriving. -How to create pre-sales via your social media channels. -How to convert your postings to purchases. -How Fiction authors can develop characters and narrative with social media tools. -How to avoid social media pitfalls.
What's HOT in eBooks, Including Kids Show 10-23-2014
Nope, eBooks didn't eliminate print books, contrary to what many thought would happen--print books are doing well, in fact, sales were up 4.3% this summer. BUT, eBooks are an important part to your mix. Today's show will focus on some of the old, but lots of the new--especially with what's bubbling up with eBooks for kids. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things eBooks with Nick Taylor. Nick designs eBooks for authors and publishers, is based in the U.S. and has the skills to make your book look awesome. Nick is an author of several fiction fantasy books--he gets what authors are facing in today's world. •What's hot with ebooks today. •KIDS' ebooks... a whole new world. •How to market your ebook--is there a twist from print books? •How to create a stellar book promotion campaign including promotions. •Yes you can, how to include illustrations. •When to bundle your book sales with print book. •How to prep your book for ebook conversion. •What to pay ... and what not to pay for. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Author & Writer Creativity Goosers Show 10-16-2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into Creativity with a Twist--how to develop the skill that we all have. Her guest is Ronda Sheya, principal in the Sheya-Group.com in Colorado. AND, one of the creative forces when Radio Disney started. •How to break the creative block. •Why is creativity different from invention. •How to use creativity in your book marketing and promotion. •How to create a stellar book promotion campaign including promotions. •ID the key steps in getting your creative juices salivating. •Why "clutter" is the enemy of all creativity. •How to capture ideas quickly. *Why "play" is essential to creativity. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Author Photos--What to Do and When to Do It Show 10-09-2014
Your photos are a critical component to any author's online and offline presence. The questions: What photos are on your website?, What photos and images are in your social media outreach? and What photos and images are you using to support both you and your book? become critical in your overall Game Plan. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into what's what in photos today with master photographer, Ashlee Bratton. Ashlee is an award winning photographer (Ashography.com) who has the skills to make authors look awesome? Ashlee is also the author of the just released, Life Before the Lottery. -What types of author pics do you need? -Different locations to use. -How much should you pay and how to negotiate. -How to create a stellar book promotion campaign including promotions. -What are the key components of putting a video together. -Is any video better than no video? “Done is better than good.” -What works for you, your pics, your books, your promo ... everything ... -And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Creating Videos for Websites and Products Show 10-02-2014
Videos are a critical component to any author's online presence. The questions: -What videos are on your website? -What videos are in your social media outreach? and -What videos are you using to support both you and your book? become critical in your overall Game Plan. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into what's what in videos today with Producer Susie Scott. Susie has built on her degree in Journalism/Documentary Film along with many years of experience in the television/radio/film/broadcast world -- from the part-time evening receptionist for a local station, to the owner of a 14 year success story with i25productions, inc. Your take-aways include: -How to create a budget for videos from multiple levels. -How to NOT let your videos look like they are a shaky-am production. -How to create a book trailer. -How to use videos in book promotion. What are the key components of putting a video together. -Is any video better than no video? “Done is better than good.” -What works for you, your product and positioning. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Crowdfunding for Authors Using Kickstarter Show 9-25-2014
Authors and authors-to-be want to make sure they have enough money to fund their book project. Crowdfunding is one of their go-to places to bring in those moneys. Today's program brings in a key player from Kickstarter is going to give inside tips and tricks to create a campaign and make it succeed. Kickstarter has some new rules and guidelines--learn them first hand. •Creating ideal rewards for donors. •Components that every campaign needs. •Key strategies that are needed and ones to avoid. •How to tell if you've got a book that will attract donors. •Where short cuts can be used and where never to short cut. •What to expect within a campaign. •How to create the timing to roll out a campaign •Items to include in your project page. •Promoting a project once it's live. •Identifying the right time to run a Kickstarter campaign for your book. •Tips on setting project goal. •Making a good Kickstarter video. •And lots more ... Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Costs of Publishing Show 9-18-2014
Authors and authors-to-be want to know what what the true cost of publishing is. And the answer is: it depends. It depends on what type of book you have. It depends on what your market for selling is. It depends on what your personal goal is. It depends on what resources you have ... and what you don't have. It depends. In this show, Judith will identify many of the "must haves" and include the ranges of what you can pay ... from the "OK" to the "Rolls Royce" version. -Does the cost of publishing have to break your wallet? -How to tell what are must dos and what are nice to haves. -Where short cuts can be used and where never to short cut. -What to expect to pay for various services to get your book "done". -And lots more ... Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Publishing Timelines-Roadmap Part 2 Show 09-11-2014
Part II ... Every author and writer needs a Timeline, let few create them ... and in case of BOOK ... most authors just want to get it written ... thinking about marketing, publicity, the production needs post the writing. Not after this show. Judith lays out in two parts--last week and this what you need to get on your calendar starting (gulp) a year in front on your book birthday ... and post ... get your calendar open and starting IDing key benchmarks for you and your book's success! Another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles.
PublishingTimelines-Roadmap Part 1 Show 09-04-2014
I'ts Part I ... Every author and writer needs a Timeline, let few create them ... and in case of BOOK ... most authors just want to get it written ... thinking about marketing, publicity, the production needs post the writing. Not after this show. Judith lays out in two parts--this week and next what you need to get on your calendar starting (gulp) a year in front on your book birthday ... and post ... get your calendar open and starting IDing key benchmarks for you and your book's success! Another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles.
Creativity: Adding Juice to Your Project Show 08-28-2014
Every author and writer gets stuck once in awhile ... we need juice... where does it come from? Joining Judith Briles today is Jake Williams, author, illustrator, artist who develops pics and illustrations on the spot. Learn tips and tricks to get your creativity spark flowing if you are stuck. Another great show on Author U - Your Guide to Book Publishing.
Romancing the Librarian Show 08-21-2014
Libraries are a great place to sell your book to ... as well as create events around you and your book. In this edition of Author U - Your Guide to Book Publishing, Judith has Kari May, the President of the Elbert County Library District AND President of the Colorado Association of Libraries. She has no aspirations to be an author – after all, all authors need an audience of readers, and reading is something she is good at. They explore: -Libraries provide a “test place” for readers to discover new authors -Evaluation process for selecting books for the library collection -Digital Commerce – how the eBook format has changed the games for librarians as well as for authors -How Libraries want to help authors succeed -Perception by publishers that libraries are a threat to sales, particularly in the digital arena -How to "romance" your librarian to bring your book(s) in -and more! Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
eBooks, Inkling, Fix Covers Show 08-14-2014
You've got a book, or will soon ... what's next? Next is what's next. Joining Judith Briles today is Rebecca Finkel, multi-award winning designer. Think: 1. conversion to kindle -Is it a good idea? -How about kindle only no print book -What about Smashwords? 2. conversion to Inkling -Why -What does it do more 3. Update older covers -Create a Fresh look -Get a Better audience -Seen as new -Creates Other marketing strategies 4. How to work with a designer? -Words to images -How to deal with Egos - Is it easier to do it by yourself? And lots more... Recognized nationally and regionally for award-winning book design, Rebecca Finkel, owner of F + P Graphic Design, specializes in multi-faceted projects; integrating text, photos, and graphics to create a unique look. Rebecca enjoys finding solutions to complex design projects. In addition to books, Rebecca creates eBooks, calendars, catalogs, logos, brochures, and marketing collateral. From initial concept to printed product, F + P Graphic Design sees projects through on deadline and on budget.
Get Your Book Reviewed by the RIGHT Reviewers Show 08-08-2014
Authors, Books and Book Reviews all go together. Today is a deep dive into what reviews, how to submit, which ones to look at and how to make your submission shine to get attention. With Judith Briles today is Victoria Sutherland, Founder of ForeWord Reviews, the ONLY magazine dedicated to the independent publishing market. A review in ForeWord is seen by libraries and over 300 B&N stores. You want to be in it. You will learn: -Should you pay for book reviews? -Tips for authors on how to get an objective review for your book. -What goes into a book review when you submit book. -How to get your book to pass the first, critical stage of a book review. -Learn how a book review can get the attention of a journalist in the noisy publishing world. Savvy insights to creating a “tip sheet” to send in for potential book review. -Learn how ForeWord Reviews (best indie book review source) selects books to feature. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
How to Create Your Virtual Book Tour Show 08-01-2014
Out with the old ...in with the new. Today's show will focus on creating a Virtual Book Tour for the author and book. Judith's guest is D’vorah Lansky. She has been marketing online and mentoring authors since 2007 and the bestselling author of Book Marketing Made Easy and 21 Ways to Launch a Successful Virtual Book Tour. You will learn: -What is a Virtual Book Tour? -Learn the 3 most important things to prep for a Virtual Book Tour. -Why a blog is critical to your success. -Tips for getting blog ready for their Virtual Book Tour. -How to create awesome content to attract participants. -When and how to use multimedia in the Virtual Book Tour -How to locate and connect with blogs to tour. -What to look for in a blog they are considering touring to. Another terrific hour on Author U - Your Guide to Book Publishing with Dr. Judith Briles.
ISBNs and Beyond Show 07-24-2014
ISBNs are something every author needs. And there is plenty more that comes along with them and in addition to them. In a fast hour, Judith and her guest will explore what you need, when you need it PLUS new items that are being introduced for author/book findability. With Judith today is Laura Dawson, a project manager for MyIdentifiers.com at Bowker (the only authorized ISBN creator in North America), and who has in-depth experience in publishing--both traditional and non-traditional. Her clients have included Audible, Chuckwalla, the Book Industry Study Group and Bowker... the publishing companies she has worked with are in the top five as well as small press. ISBNs-when to use and get discovered ISNIs-what are they, how to use (perfect for illustrators and authors) What's a SAN, QR code and EAN barcode-when do you use and what you need. Meet MyIdentifiers.com and SelfPublishedAuthor.com And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms and Snappy Sassy Salty: Wise Words for Authors and Writers ... you do have your copies, yes?
eBooks: Create, Format, Sell Show 07-17-2014
eBooks are part of the author's world. You may not read them, but lots of your readers do. You want to create your books in print and "e" and audio. Today's show will focus on the latest and greatest in the "e" world and more specifically, what formatting is open ... what should you be doing ... and how to find the right converter for you. With Judith today is Nick Taylor, a best selling author in his own right, geek galor and designer of eBooks and Audio Books. Nick is the founder of Light and Sound Graphics in Colorado. His wesite is LightAndSoundGraphics.com -What is the latest on eBooks. -Why you need formatting. -What you can include in a book and what you can't. -What you should do to prep for eBook formatting. -How to handle books with forms. -How you can work with your formatter to save time and money. -How to select someone to design your book. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Author Branding Tips and Strategies Show 07-10-2014
Branding is critical for the success of today's author. Branding with book, website, promotional material ... everything. Today's show is all about creating Rock the World branding. With Judith today is Lori Ruff, acknowledged by Forbes magazine is #7 globally in social media influence. Lori knows branding--how to create it, how to use it. -What is author branding -How to identify your brand -What is shared influence and why it's critical to your success -Steps for the "green" author in creating a brand -Steps for the "experience" author to morph a brand -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Publishing Nuggets for Newbies and Oldies Show 7-03-2014
Would you love to have someone on your shoulder, delivering all the "nuggets" to keep you out of publishing doo-doo? That's what this show is all about. Although you might think of them as Nuggets for Newbies and Oldies ... they are really there for you at every stage of publishing--for Newbies and Advanced authors. With Judith today is Nick Zelinger, graphics designer and multi-award winning interior and book cover designer. Nick is the founder of NZ Graphics, based in Colorado. Between the two of them, they have plenty of ahas and tips in the creation, production and marketing side for you and your book. They will cover: -ISBNs and LCCNs -Printing ahas and strategies -When, where and how to use graphics -Font disasters -Key author alerts to look for. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Publishing Predators-What to Look For, What to Do if You Get Hooked Show 6-24-2014
There are more "self-publishing" companies out there who claim to be experts in publishing books, yet are they? They answer is a resounding NO ... what they are are experts in separating your from your credit card money and delivering inferior/mediocre products. Today's author must be on alert. The emotional pull of the marketing from these companies is stellars, it's easy to get hooked. Does your book need to be rescued? Do you? With Judith today is Michele DePhilippo, founder of 1106 Design based in AZ. Between the two of them, they have worked with many authors in getting them out of contracts and rescuing their books. They will cover: -What is a publishing predator? -What to do if you have been hooked by a publishing predator. -Tips on key words, phrases that are used to lure in the author. -The #1 thing you should do before entering into any contract with anyone. -Key author alerts to look for. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Legal Stuff: copyrights, terminating contracts, co-authors Show 06-19-2014
All books create legal questions for authors. What are Yours? Is your book something that the needs permissions? Are you in a contract that is a mess and you want to get out of it? Are you thinking about doing a co-author agreement? With Judith today is Steve Replin, an intelluctual property and entertainment attorney and with the ReplinLawGroup.com in Denver CO. They will cover: -What do you need to do to terminate a contract? -Tips to create a collaborative agreement with co-author. -Tips on when to apply for copyright coverage. -What is a nastygram and when do you use it. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Insider Tips to Sell Your Book for Film and TV Show 6-12-2014
Is your book something that the TV fans will gobble up ... or even for the big screen? Today's show is all about conversion... how do you transition from author of a book to one that has a book make into a movie or land on the TV screen? with Judith today is Philippa Burgess, who is an expert in selling literary material to Hollywood and knowing what it takes to do so. She was with ICM for years and is current writing a book just for authors on how to create the bridge and leap into filmland! They will cover: -What agents are looking for. -Key questions to ask when negotiating a screen deal. -How to research who the main players are. -Tips and Tricks for Fiction and NonFiction authors. -How to become a screenwriter, if that's your dream. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Tips and Tricks to Rock Your Book Publicity Show 6-03-2014
Every author is on the lookout for how to get more publicity and how to publicize their book. Today's show is all bout that with the Founder of JKS Communications, Julie Schoerke with host Judith Briles, they will cover: -What is working in publicity today ... and what is not. -Key questions to ask a publicist before you hire one. -How to research and find someone who is the perfect fit for you and your book. -Tips and Tricks for Fiction and NonFiction authors. -How to create your own campaign. -What you need to do with social media now. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Awesome FREE Websites and Apps for Authors and Books Show 5-27-2014
Every author is on the lookout for cool stuff for the website--all the gizmos and gadgets that will make the book and the author soar above the crowds! And it can bring money--lots of it. Today, Judith has Kelly Johnson with her--known as the Resident Geek Girl. Kelly is the owner of Cornerstone Virtual Assistance that offers clients a creative option to manage the technical and administrative projects for their book live. They will go over: -A dozen PLUS websites and apps that are so practical and easy to use and FREE. -Tell you how to use each one. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Speaking on Your Books, Part II Show 5-22-2014
Speaking on your book is HOT! And it can bring money--lots of it. th Briles knows speaking, spending over 35 years of the international platform making a living with her mouth and her words. She goes solo today, show you how to structure your talk, bring in key stories to support points. She will go over: -Creating Signature Stories. -When and How to go from Free to Fee -Structuring an Introduction. -Finding Gigs. -And so much more. Judith Briles is the author of 31 books and has been speaking professionally since 1984. She knows the speaking platform and you will too. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
How to Create a Speech on Your Book, Part I 5-15-2014
Speaking on your book is HOT! And it can bring money--lots of it. th Briles knows speaking, spending over 35 years of the international platform making a living with her mouth and her words. She goes solo today, show you how to structure your talk, bring in key stories to support points. She will go over: -Why speak. -What speaking brings to the author. -The basic components of every speech. -How to deal with common pitfalls. -When to integrate stories within your talk. -And so much more. Judith Briles is the author of 31 books and has been speaking professionally since 1984. She knows the speaking platform and you will too. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
CrowdFunding with The Book Shepherd Show 05-08-2014
Judith Briles is The Book Shepherd. She knows CROWDFUNDING, assisting many of her clients in the process--ALL have been successful in reaching their goals. -The key steps you need to be successful in any crowdfunding book project. -How to identify and create rewards that attract your supporters. -How to strategize your Crowdfunding project from the beginning. -How to structure your video. -And lots more! Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Strategies for Author Blogs and How to Monetize Show 5-1-2014
Tammy Bleck is the voice behind Witty Woman Writing, a blog with a huge and dedicated following that has led to speaking gigs, book ghosting and Ka-ching in the bank! She's got lots to share in this hour of Author U - Your Guide to Book Publishing. -Quick and fast tricks to gather the attention of major players, life the Huffington Post. -The key points in get you and your blog out there and noticed. -the critical components that every blog needs. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms. Tammy Bleck's site is www.TammyBleck.com
HOT-How to Create Audio for Your Book Show 4-24-2014
Audio books are HOT! With Judith Briles today is Daniel Hall, who will reveal the What, Why, How and Costs to create yours ... and how to get help when you need it. We will go over: -Why are audiobooks so hot? -Why every author should have their books in audiobook format as well? -What has changed in the marketplace for audiobooks that effects independent authors and publishers? Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and sometimes blogger. He is also the creator of the highly popular “Real Fast” brand of training products. He left law practice 8 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at www.DanielHallPresents.com. Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here www.SpeakersCruiseFree.com Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Blogs Move Books via Joan Stewart Show 4-17-2014
Joan Stewart is the Publicity Hound, a mistress of blogging and bottomless source of tidbits and how-tos for authors. -Quick and dirty tricks to write fast blogs. -The key points in get you and your book out there. -What's new to get the attention of journalists for your book. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Book Printing for Self and Indie Authors Show 04-10-2014
Contrary to what many still believe, printed books aren't disappearing. Knowing the ins and outs and what type of printing is appropriate for your book is critical. You must have questions. Author U - Your Guide to Book Publishing has the answers. Tom Campbell is the VP of Sales at King Printing, one of the premier printers for self and indie publishers. Plenty is going to be covered this hour:, including: -How to bid your book for printing. -What's new in digital printing. -The key points in Book printing today. -What's new in book printing and how to save on printing costs. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Dan Poynter on Publishing Today Show 04-03-2014
Dan Poynter is the author of the pioneering The Self-Publishing Manual. Plenty is going to be covered this hour:, including: -Today's sweet spot for book marketing. -The key points in marketing to right audience. -How to deep dive your research. -What's new, what needs to be changed, what needs to be dumped in positioning your book. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
2014 Update: eBooks Revisited with Mark Coker 3-27-2014
What's new, what's old, what needs to be dumped ... in the eBook world. This week will be Mark Coker, the CEO of Smashwords, one of the top eBook platforms to position eBooks on. Plenty is going to be covered this hour: -Today's sweet spot for your eBook pricing. -The key 5 key eBook platforms that you should be using. -Why it is a mistake to go solo on Amazon's eBook platform. -problems with Amazon's KDP platform. -Why eBook authors need to raise their game. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Book Marketing Tips with John Kremer Show 03-20-2014
Famous last words: My book is done ... I'm done! No you are not ... you are just starting. That is, if you want to sell your book. Master Book Marketer John Kremer joins Judith Briles in this session of Author U-Your Guide to Book Publishing. It's Internet marketing, Internet Marketing, Internet marketing. Listen in. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
The Author and Book Pitch Show 03-14-2014
Most authors totally, and I mean totally suck at pitching their book ... and themselves ... potential buyers. They won't be after this week's show. You will learn a variety of strategies and techniques to move you into the pitching zone that creates buys vs. "I'm outta here." -What's a Pitch? -Why do authors need to create one? -What are the key essentials to every Pitch that are routinely missed? -How should a Pitch be structured? -How long should a Pitch be? -Why the Pitch is critical to publicity. Don't miss it...another high-content hour with Judith Briles, author of the multi-award-winning Author YOU: Creating and Building Your Author and Book Platforms and her guest, author Mary Jo Fay.
IngramSpark and Self Publishing - Just the Facts Show 03-06-2014
Options for authors continue to evolve. Last year, the Granddaddy of wholesalers, Ingram jumped into the full force of self-publishing with IngramSpark. Using the POD format, and of course the more upscale Lightning Source quality of printing over what Amazon delivers via CreateSpace iffy quality of printing. Here's the facts with the voice who manages IngramSpark that you should hear and understand in the As the Self-Publishing World Turns. During the hour, Manager Robin Cutler will-- -ID exactly what IngramSpark is and how it works. -The cost factors. -How to infuse color within the books interior for nominal costs. -Tricks and Tips you haven't thought about. All this and much more ... You don't want to miss this hour on Author U - Your Guide to Book Publishing Robin Cutler is the Independent Publisher Manager - IngramSpark At Ingram she leads a team assisting independent publishers in making their content available to retail partners throughout the world. Formerly Ms. Cutler was vendor manager at CreateSpace, served as CEO of Summerhouse Press and was Assistant Director of USC Press.
Create Your Author and Book Platform Show 02-27-2014
The Author and Book Platform are finally getting the attending the need. The author needs. The publishing company needs. Judith Briles is the author of Author YOU: Creating and Building the Author and Book Platform. During the hour, she will-- -ID the critical components of the every Platform. -Why the Platform is the cornerstone of your book's success. -How Hollywood got it right in the Monuments Men film. -Tricks and Tips you haven't thought about. -All this and much more ... A fast hour with Judith Briles as the expert. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
#Author Overwhelm - Virtual Assistants to the Rescue Show 02-20-2014
Are you overwhelmed? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? -Get website help. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Insider Tips for Publicity and Using a Literary Publicist Show 02-13-2014
What author doesn't want publicity to move his or her book? None in our opinion. Your marketing and publicity game plan will make or break your success. In this fast paced author, you will: -Learn how to attract a top book publicist. -Learn how publicists choose their clients. -Tricks and Tips to find your key words to use in all your publicity. -what it takes to create a virtual blog tour. -Learn the MUSTS and MUST NOTS for every author in launching their book. -ID the critical elements of a media kit and what your website needs. -How reporters and media seek out experts. All this and much more ... A fast hour is coming with guest Stephanie Barko, one of the top literary publicists in the U.S. who specializes in traditional publicity and virtual blog tours. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Awesome #Author #Websites SHOW 02-05-2014
What author doesn't need a website? None in Author U's opinion. Your website is more than just a business card. It's the portal to your publishing empire. And to you, as the author. -What author websites need and others don't. -How to create opt in options to gather names. -Tricks and Tips to engage the visitor. -Learn the MUSTS and MUST NOTS for every website. -Branding on websites are critical. -What homework you need to do before you start on a website. All this and much more ... A fast hour is coming with guest Amber Ludwig, the founder of NGNG (No Guts, No Glory), the creator of hundreds of Author Websites and Book Launches. She and her team create customized websites that glisten in the midst of most. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Crowdfunding Book Strategies for Authors Show 01-30-2014
What author doesn't need money to fund their book ... research, production and marketing? Would you like to learn about how to get OPM ... other people's money ... to support you and your book? If yes, then Crowdfunding for Authors is for you. That's what this hour is all about. There are over 1000 crowdfunding platforms. We are going to concentrate on the nuts and bolts. -What works and doesn't work. -What's the difference between a flexible and fixed plan. -Identifying the true costs of crowdfunding. -Learn the MUSTS and MUST NOTS to every successful campaign. Authors can raise funds, understand their audience, and self-publish or traditionally publish their work. A fast hour is coming with guest Amanda L. Barbara, Pubslush Vice President. Amanda is the vice president of Pubslush, a global crowdfunding platform only for books. www.Pubslush.com
Becoming the Positional Expert with Your Book Show 01-23-2014
Want to stand WAY ABOVE the author and book cloud? To become the GO-TO Expert in whatever your topic is and about? Would you like to book speeches that pay you and buy your book? What about consulting that is based on your area of expertise. Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way. -Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way. -How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way. -Branding means being memorable and different. The Bublish way. Book bubbles easily share the story behind the story. The Bublish way. A fast hour is coming with guest Robin Colucci that will make a difference in how you position yourself to be the go to expert in your field.
Book Bubbles ... Discover a New Way for Readers to Discover YOU and Your BOOK Show: 1-16-2014
Want to stand WAY ABOVE the author and book cloud? Would you love to drift in and around a variety of conversations ... being a tad different so you are easily noticeable? Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way. -Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way. -How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way. -Branding means being memorable and different. The Bublish way. Book bubbles easily share the story behind the story. The Bublish way. A fast hour is coming with guest Kathy Meis, the creator of Bublish, a new fun, fun, fun tool that will make a difference in what you do as a marketing and positional player in a vast field. www.Bublish.com
Copy Wriitng Hot Tips for Marketing Show 01-09-2014
All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour: •What the heck is a Key Message Copy Platform and why your book needs one. •What is the primary advantage of having a Key Message Copy Platform •How you organize and set up a messaging platform •What “sections” do you typically include in a messaging platform •When should you create your messaging platform? Before book? During? After? •What should you really focus on when creating marketing messages for your book •What if you have no plans to write your own marketing materials? Should you still create a messaging platform? •Get copywriting tips that would generally apply to most of your marketing messages •Bonus tip: Info on website copy ... A fast hour is coming with guest Casey Demchak. www.CaseyDemchak.com
Author Social Media Marketing Strategies for the New Year Show 01-03-2014
It's another year and another morphing in all things social media. Judith will be exploring what platforms work best for authors plus offer some unique twists and turns for the new year. Learn: -inside hot tip for using Facebook. -How to really market with Pinterest and Twitter. -What to expect this year. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Georgia McCabe, a social media strategist and specialist for authors globally. Her website is www.GeorgiaMcCabe.com. Another terrific program on Author U - Your Guide to Book Publishing.
Foreign Rights for You and Your Book Show 12-26-2013
What author wouldn't want the "gift" of foreign rights sales?! Learn the insider tips on how to secure them and get "mail box" money coming your way. You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -How to track down a foreign rights publisher. -How to negotiate a deal. -What to expect to get paid. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Jeff Davidson who has sold over 140 foreign rights deals ... on his own with his books. Another terrific program on Author U - Your Guide to Book Publishing.
Book Publicity Tips & Strategies for Authors Show 12-17-2013
You've got your book. Now what's next? Marketing and Promotion takes your life over. Publicity is part of it. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -When should publicity begin for a new book. -What is the most important thing to remember when starting to plan a book/author publicity campaign? -If a book is "old"--are there still PR opportunities? (yes there are!) -Can an author create a DIY campaign? -What does a publicist add to any project? -What are the common mistakes authors make? Joining Judith Briles, The Book Shepherd, is Kate Bandos, the founder of KSB Promotions--handling national, regional and local book publicity campaigns to fit a publisher's specific needs and budget. Another terrific program on Author U - Your Guide to Book Publishing.
Frugal Book Marketing Show 12-12-2013
You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -The must haves for your marketing tool kit. -How to create a promo calendar for the entire year. -Why you need to sign up for MatchBook on Amazon now. -What's new n book promo today. -Ideas for creating author baskets to cross-promote/market your books. -The tools you need to have on your website to get ready for the marketing push. Joining Judith Briles, The Book Shepherd, is Carolyn Howard-Johnson, author of The Frugal Promoter--Carolyn is a goldmine of information on marketing books and doing it without spending a fortune. Another terrific program on Author U - Your Guide to Book Publishing.
Re-purpose Your Book and You Show 12-06-2013
You've got your book. Maybe an old book or one's that is not moving. Do you need new ideas to stretch, relaunch, renew or re-purpose a book? Now what's next? -How about your website? Does it need a goose? Get 3 key things to do right now. -Got books that aren't moving? Get ideas to bundle and move them out of your garage. -Are you speaking? Get tips to increase your back of room sales. -Want to modify your book? Get the steps to start the re-purpose today. -Not selling? You may be leaving 2/3 of your book buyers in the cold--here's how to change it. -Do you know the Rule of Pricing? You will know for any new product you create from your book. And much more. Joining Judith Briles, The Book Shepherd, is Bret Ridgway, co-founder of Author Fulfillment services and Speaker Fulfillment Services--Bret is a goldmine of information on moving books, fulfilling/distributing books and re-purposing your books to new products. Another terrific hour on Author U - Your Guide to Book Publishing.
John Kremer on Book Marketing & Blogger Endorsements Show 11-28-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As always, much more. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
#Copyrights, #Fair Use and More for Authors Show 11-21-2013
It’s easy to get confused when it comes to what’s what and who’s who in Intellectual Property and Publishing Law. Not after this edition of Author U – Your Guide to Book Publishing. Here’s what the focus will be: · what is copyright/what does it protect · what is copyright infringement · what is fair use · what is parody · the Google Copyright Litigation; why do authors and publishers care about it Joining Judith will be Jon R. Tandler … an attorney who knows publishing. He’s a partner at Ryley Carlock & Applewhite in Denver CO Corporate, Intellectual Property & Publishing Law. Get ready for a fast moving hour.
Cool Free Apps tp Create Headlines, Media Releases Show 11-14-2013
When it comes to free tools to promote yourself and your books, The Publicity Hound knows them all. Publicity expert Joan Stewart will share some of the best free online tools she has discovered this year for promoting events like book signings, letting people know where how to find you on the social media sites, and making it easy for YOU to find other people. You will learn: -How the hashtag has become one of the most powerful search and publicity tools on the planet -A tool that "grades" headlines you've written and help you improve them, right on the spot. -A fun tool that lets you create a video of your Twitter profile and tweets, in just a few minutes. And as always, so much more. It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers. Another terrific program on Author U - Your Guide to Book Publishing.
Pitching Children's Books to Libraries and Bookstores 11-07-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore children's books--what they need to look like and how to pitch them to stores, libraries as well as create a stellar story time. You will learn: -3 author tips for Key Rules for creating story time at libraries and bookstores for kids. -ID the main book size, word count for children’s books. -How to create a book and author pitch kit for children's books for story time to libraries and bookstores. -Tips on how to create a successful and interactive story time. And as always, so much more. Joining Judith is Amy Collins, CEO of New Shelves Distributions--Amy is a goldmine of information on marketing books and getting them into bookstores--her insights to how and when to sell kids books as well as create a story time that kids, parents, librarians and bookstores rave about will have you cheering as well. Another terrific program on Your Guide to Book Publishing.
Creating a Book Celebration Show 10-31-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore book celebrations--as in yours. Have you thought about how you are going to tell the world about your book? Share in its birth with friends, family and strangers? Sell books and begin to build roots within your followers? You will after this show. You will learn: -15 key tips to create a stellar celebrations. -Ideas for getting sponsors for your event. -How to promote to bring in the public. -How to share the news with local celebrities. -How to gather more names and build an expanding author fan network -And fantastic ideas to get a retailer involved, support your favorite cause and money to you too! And as always, so much more. It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers. Another terrific program on Author U - Your Guide to Book Publishing.
#Klout Matters and How to Fix Yours If It's Limp Show 10-24-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on! Your take-aways include: -What is Klout and why you should care? -What about this thing called Kred? -Author tip: how to feed the #Klout beast daily to skyrocket you and your #book influence factors. -Savvy #author tips to create advocate #marketing for your book. -How to boost your score when it goes limp. -What steps you need to take first to get the attention of the SEO world and attract Klout. -What are the key Klout factors--what counts, what doesn't. -There are over 12 billion data points--only 400 key areas--what counts? Joining Judith will be Terry Brock, the author of the newly published Klout Matters: How to Engage Customers, Build Our Digital Influence and Raise Your Klout Score for Success! In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of your author and book promotion, marketing and influence.
How to Find Your Target Market for Book Sales SHOW 10-17-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places. It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book? Your take-aways include: -Where the buyers of your book are. -ID which ones are the right fit for your book. -How to determine the costs and get paid. -How can you keep repurposing your book into different segments. -How to follow consumer trends -How to deep dive into your tarket area. Joining Judith will be Brian Jud, the CEO of Book Marketing and the Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
How to Work with Cover Designer SHOW 10-10-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding. It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include: -Learn the elements of branding with your cover. -ID which covers work best with each genre. -How to determine the costs. -How to carry your theme through your website and all marketing material. -How much time to allocate for the create of your cover. And of course, much more! Joining Judith will be Kathi Dunn, the CEO of Dunn-Design. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book covers--both creating and how to use them in your over all branding.
Book Awards-When, Where, Who, Why
It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless. Your take-aways include: •Learn what Book Awards can do for you and your book. •ID which ones are the right fit for your book. •How to determine the costs. •How to market your award once you win one. •Timelines and submission deadlines are critical. Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
CrowdFunding 101 for Authors Show 9-26-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. It takes a village to create a book … and money. Money for editing; money for cover design; money for interior design and layout; money for marketing; money for publicity; money for printing books; money for education to become a savvy author; money for … Yes, it takes money. Thousands of dollars. Unless you have plenty of money to fund your book; an awesome friend or relative that loves what you do and is glad to write checks to support you and your journey; or you win the lottery … you need to noodle ways to underwrite your book project(s). CrowdFunding is a way to get money … other people’s money that comes to you as a “gift.” Oh, you will pay taxes because you will report it as revenues … but you don’t have to pay it back. That’s a Happy Dance for we authors. Your take-aways include: -Learn what CrowdFunding is and how it can work for you. -IDing which source to use and how it works and how you get paid. -How to structure your campaign and manage your roll-out. -How to create perks/rewards that deliver buy-in. -Timelines and how to develop partners to support your quest. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of how to “bank” your book project. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Author and Book Apps and Tools Show 09-20-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Beth Ziesenis, Your Nerdy Best Friend to be her guest. Beth has been on several times, this time she back with the latest and greatest gizmos and gadgets to make the author, writing and publishing life better. Her new book Release Your Inner NERD is out with the latest is aps tech tools and tips to get organized, creative and ahead. -Get critical security tools to protect your data. -Learn the ultimate free download for screencaptures. -Discover free alternatives to expensive image editors. -ID innovative options to meet with remote book clubs, colleagues and whoever! And, so much more! Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Publicity Strategies for You and Your Book from a Literary Publicist SHOW 09-11-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Stephanie Barko, voted the #1 Literary Publicist in America in 2010 and 2011 by the Editors and Preditors. Her savvy insights for what an author needs to do today to get his or her book out there are critical. Stephanie will be speaking in Denver, CO on September 21st, presenting the Author's Promtional Panorama ... don't miss it. Info is on the website, www.AuthorU.org. -How interviews can cross-promote your book. -How to market fiction. -What "key" social media platform that ALL radio talk shows want to see on your website. -Why Search Inside the Book is critical on Amazon. -Key things to do in setting up an Amazon.com/Advantage account. -How to integrate your Blog and your Book. -And, so much more! Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Internet Book Marketing with John Kremer Shown 09-05-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As always, much more. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Book Marketing and Serial Blogging for Authors SHOW 08-27-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Ira Blacker, the primary blogger for Printing By Design and and founder of Printing Source, Inc. Book marketing and branding strategies, serial blogging to create followers and intrigue with your posts and inside tips to get Google's attention. Learn: -The 5 quick steps to social networking. -What cross-marketing is and how to maximize it to become a rock star author. -All about creating serial blogs. -Why you need to think of your website as a wheel of spokes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Interior Designs for Books, Templates ... Oh My! Show 08-23-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Joel Friedlander, owner of Marin Bookworks, Book Design and Production for Authors and Publishers, to be her guest. Book interiors and layouts are critical to your books success... know the right questions, working with the right designer can make the difference for you and your book. For the DIY, Joel has created a series of contemporary templates for fiction, nonfiction and children's books are easy pocketbook prices. There is Joel's third time on Your Guide to Book Publishing and always delivers a stellar program with immediate take-aways. Learn: *The 5 errors that every author needs to avoid in designing the interior of the book. *7 key things that every book design needs *How to work with a designer and how to negotiate a project. *How to use the new templates created for today's author and DIYer. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Book Printing Smarts Show 08-15-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Phil Knight, the Director of Sales for Color House Graphics to join here. Book Printing is critical ... know the right questions, working with the right printer can make the difference for you and your book. -What is turnkey printing? -What are the common mistakes that authors make? -How do you ask for a quote, what information do you need? -When should you use digital and when should you go to offset ... and what is the difference? Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Websites-Creating the Snap, Crackle and Pop Show 8-08-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Shannon Parish back to join her. Shannon is both an illustrator and website designer. She knows what works and what doesn't with an Author's website. this show will be part 2 of last week's show. -new plug-ins to use on your website to gather a crowd and make your author life easier. -Keywords and Catergories--why they are important to your SEO. -What to do if you mix up your Keywords and Categories. -How do you do SEO to it maximizes "you" and "your book". -How to go back and catch up on old posts and mix with today's SEO strategies. -Why positioning and branding is critical -Photos and videos ... all yes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Website Snafus Show 08-01-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Shannon Parish to join her. Shannon is both an illustrator and website designer. She knows what works and what doesn't with an Author's website. -Developing the salable material for your website. -Why positioning and branding is critical -Writing website copy brings visitors. -Colors that work, and those that don't. -Tabs--how many? -Content ... what you need and what you don't. -Photos and videos ... all yes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Create Book Content that Sells! Show 07-25-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Robin Colucci to join her. Robin helps other coaches, speakers, and consultants write books to increase their income and impact and become credible experts. Her clients have been published by Random House, Doubleday, J. Wiley & Sons, Hay House, and others, many of which won awards or became bestsellers. We will probe into: -Developing the salable concept. -Why book content and quality still count. -Writing a book provides access to clarity: You don't really know what you mean until you write it. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Inside tips to copywriting and media releases show 07-18-2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Casey Demcak to join her. Casey owns Casey Demchak Copywriting Services, where he takes care of iller copy for back covers, one sheets, landing pages, media realeases ... anything that needs a sales/marketing pitch to it. He works with authors, solo entrepreneurs, and small business people. You don't want to miss this one! His website is www.CaseyDemchak.com We probed into: -Why a landing page for your book and the key elements. -Creating compelling copy for your back cover. -Tips for making your media release pop. What's an author one sheet -And so much more ... Even though authors are wordmasters--too many times when it comes to creating and using the best ones to describe you and your work, there isn't a homerun. . By learning some tricks of the copywriting world; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Social Media Management Show 07-09-2013
Social media is overwhelming. By learning some tricks of the cyberworld; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Melody Jones joins Dr. Judith Briles on Author U - Your Guide to Book Pulishing. Melody owns Social Media Management Services, where she takes care of the day-to-day so you don’t have to. She works with authors, solo entrepreneurs, and small business people. Services include social media management on behalf of her clients, workshops, and one-on-one coaching. Her website is www.SocialMediaMelody.com. Here's what Judith and Melody probe into: -How to work with authors .. and how authors can work with social media managers. -Author and Book Platforms – getting yours out there -Tips for working with a social media manager -Blogging, Twitter, Facebook, Google+, Pinterest postings -How to engage, and disengage if need be -And so much more ... Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
The Espresso Book Machine Show 06-13-2013
Would you like to know how to work with an Indie Bookstore? How about setting up terrific book signings? Those and other questions about POD, the EBM--Espresso Book Machine Today, on Your Guide to Book Publishing with Dr. Judith Briles, John Zeck joins in for the hour to talk indie bookstores, POD and the EBM--Espresso Book Machine and how it integrates the success and influence factors or an author and his or her book. You will learn: What, exactly is an Espresso Book Machine? What are the best ways to use one? Why should authors have their books in the IndemandBook.com system? Ways to increase your sale with book stores. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. John Zeck is the Director of the Tattered Cover Press in Denver Colorado. With over 20 years in publishing, he knows books and authors. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.
Websites and Branding for Authors Show 06-13-2013
Do you know what the key factor of creating a website that rocks and why you should care? Do you know why branding is critical? Would you like to learn what NOT TO DO and WHAT TO DO to engage visitors, turn them into fans and support you and your book? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Webmaster, Illustrator and Graphic Recorder Shannon Parish joins in for the hour to talk websites, branding author engagement and how it all integrates the success and influence factors or an author and his or her book. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.
Klout Matters Show 6-5-2013
Do you know what the key factor of Klout is and why you should care? Do you know how Klout has morphed over the past year? How about the interior? Would you like to learn some true insider tips on how to maximize your influence factors within the social media world? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Terry Brock joins in for the hour to talk technology, social media and how it integrates the success and influence factors or an author and his or her book. You will learn: -What, exactly is Klout, and why you as an author should care. -What is the best ay to approach Klout? -Why authors need to be concerned about all things social media. How the world of books and publishing are changing under social media and the new technologies. -Secrets to checking out your Klout score. -Ways to increase your Klout score. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.
Creating Story and Dialogue for Narrative Nonfiction Books Show 05-30-2013
Do you know how to create a dialogue that grabs the reader? How to create a story line that ebbs and flows? How to weave a sensual tapestry for the reader? Today, on Your Guide to Book Publishing with Dr. Judith Briles, Lisa Alpine, author of Exotic Life: Laughing Rivers, Dancing drums, Tangled Hearts joins in for the hour to identify what works in the creation of your story; the styles, the dialogue, how to interject humor; take advantage of news, history and quirky events. -You learn why a movie script can recreate your narrative and story strategy. -How to create a visual picnic for the rearer with your words. -What the 5 steps every writer needs in her toolbox. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the Author and Book Platforms. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
The How-tos of Cover and Interior Book Design Show 05-23-2013
Do you know how critical your cover design is for your book? How about the interior? Have you settled for just "good enough"? Have you ever had to make an excuse as to how your book looks, or feels? You won't after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Nick Zelinger joins in for the hour to identify what works and doesn't in the book and cover design worlds. -What the key components of a great book cover is all about. -How to create a visual picnic for the book buyer. -What the key elements that every cover should have. -What separates a mediocre book from a stellar one in design. -For nonfiction, how to create a cover and interior that says, "I have the answers ..." -For fiction, how to create a cover that seduces the reader to buying the book. -What the top mistakes authors make over and over and how to stop them. How to rescue your own book or the one that someone else designed. -Why you don't design your own stuff...period. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms. Nick Zelinger is the CEO of NZ Graphics, a Colorado based book and cover design as well as general graphics company. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Nick's extreme flexibility and creativeness has contributed to many of Judith's clients book, as well as her own. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Author Platforms and Game Plans Show 05-16-2013
What does Judith Briles know about authors, platforms, publishing and creating a GamePlan for your book? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What the key components of a Book and Author GamePlan are. -How to create a GamePlan that will support your marketing. -Key components of Author and Book Platforms. -For nonfiction, how to create "interaction" with your reader. -For fiction, how to create a storyline that connects with your reader. -How to write the marketing copy to bring your reader to you. -How to solve the reader's "problem." Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms.. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and ability to work with others of multiple genres to create and market a successful book has been proven over and over. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Avoid the Rush to Publish Syndrome Show 5-9-2013
What does Amy Collins know about authors, publishing and distribution? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Amy reveals insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What publishing strategies work best for ebooks. -How to really mirror your competition and bypass them in your marketing strategy. -3 steps to propel your book marketing success. Amy Collins is the CEO of New Shelves Book Publishing. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Tax Tips and Strategies for Authors 04-29-2013
Writing, researching and publishing a book has expenses tied to it.,, and tax consequences. Do you know which are tax deductible, and which are not? Do you know which type of business strategy you should use to best protect you, and your publishing? Do you know how to set up your bookkeeping? Those questions and much more will be answered with Judith's guest Carol Topp, CPA, who specializes in working with authors and writers.
Knowing How to Work a Room Sells Books Show 4-25-2013
What does Susan RoAne, author of How to Work a Room, Face to Face and several other best selling books have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Susan reveals what is working with taditional publishing of books today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What publishing strategies work best and with which genres. -Creating a best-seller that keeps on selling. -How networking plays a huge success with you as an author and your book. -creating author platforms Susan RoAne is one of the true gurus in connecting and relationship building within publishing. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and know how to work a room, a situation, will be become the core of your book marketing success. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Red Hot Tips for Marketing Books Online Show 04-18-2013
What does Penny Sansevieri, author of Red Hot Internet Publicity, have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Penny reveals what is working with marketing books online today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What Internet strategies work best with which genres. -What are the best platforms to use to market specific books. -How to create am Internet Marketing Tour that rocks. -Google+ Authorship, Pinterest, Facebook, Podcasting, Video -How you, as an author can take control of your marketing that will create immediate sales. Penny Sansevieri is one of the true gurus in book marketing strategies. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her marketing savvy will be become the core of your book marketing success. Also joining Judith will be Nick Zelinger from NZ Graphics who reveals a variety of design tips fir eBook covers. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
5 Key Steps to Blogging Success Show 04-11-2013
Blogging is one of the key strategists to soar your book success and your personal success as the "go to" person in your area of expertise. Judith's guest is Joel Friedlander, The Book Designer who just happens to have over 55,000 followers on his blog. Starting just a few years ago ... he's build it with Content, Consistency, Commitment and no Crap. Learn what he did; how he did it; and the many ways he's been able to re-purpose ideas from it. Joel is the author of The Self Publishers Manual. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.
LinkedIn & Twitter Power for Authors Show 04-04-2013
Do you have a book? Are you writing one? Do you know how to market it, really market it with social media? Today's show is focusing on the latest and greatest on Twitter and LinkedIN. Judith's Guests are Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™, both are on “Forbes Top 50 Social Media Power Influencers”, the Global Top 50 on LinkedIn, and have received numerous recognition for social media, blogging, marketing, etc. They’ve wowed audiences since 2006. Published authors, radio hosts and writers, they now offer online on-demand LinkedIn training. Book credits include “Rock The World with your Online Presence”, the first definitive guide on optimizing your LinkedIn Profile; “Rock The World with Social Media”, a guide to help LinkedIn members tackle additional social media tools, as well as numerous book chapters on the topics of LinkedIn and Social Media. Lori has authored books: #PrivacyTweet, co-wrote #EntryLevel Tweet Book 02, and is working on additional books on Business Marketing and Influence. Find Mike & Lori at www.IntegratedAlliances.com. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.
Platforms, Pitfalls, Publishing 03-28-2013
Author and Book Platforms are the buzz. This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the most common mistakes the authors consistently make? -What steps should authors do to market their books? -What off the wall marketing ideas get the media's attention? -What is the tell-tale test if you have the right title? -Can a self-published really sell 3,000,000 books? About Judith's guest s Greg Godek, an author who personally created a Platform, a Brank and Marketing Strategy that sold over 3,000,000 books ... who attracted the attention of a major publisher who bought his publishing company. Was it a happy marriage? Tune in and find out! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.
The Business of Authoring 03-21-2013
This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the biggest challenges for today's author? -What are the most common mistakes the authors consistently make? -What steps can authors do to take advantage of all the changes within publishing in the past 10 years? -What's a joint venture partner and how does an author acquire them? -How can authors monetized more of their work? -Do membership sites work and how can authors take advantage of them? About Judith's guest s Sharyn Abbott, an author and author coach who specializes in showing authors how to get focused, including writing the first draft of their book within one week. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Success with Pinterest Show 03-14-2013
Pin Your Way to Success with Pinterest Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share. Pinterest is a great social media tool for building your brand and generating traffic to your website. If increasing your book and product sales are of interest, then stay tuned. MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users" - and it's not just for girls. Social media is at it’s best when we can schedule, integrate and measure the effectiveness of our efforts. We'll talk about what Pinterest is, but more importantly how to make it effectively work for you. About Judith;s guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Online Book Marketing: Fiction Show 03-07-2013
Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks and pBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They will cover: -Cover art -Blurbs -Backlist -Production -Blogging -Free Educating yourself -Keeping a tight budget -When to move from FREE books to PAY for the book Nicholas Tayor has been writing for over five years and has a passion for storytelling. He got his start in fiction writing and publishing serialized podcast fiction in 2007. Since then he has expanded from audio into the world of print with great success. With his first novel, he moved over one hundred and thirty thousand free copies. Now people buy them!
Repurposing Your Book: Audio Book Tech Strategies Show 02-28-2013
Repurposing Your Book Too many authors create a book ... and stop. Not only do books breed other books, they are can, and should, take on new lives. Repurpose and Morph them. A longer live and increased revenues will come your way. - How do you repurpose? - What strategies should authors follow? Answers will be here with Bret Ridgway--the master at creating variations of all things dealing with books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Book Launch Strategies Show 02-21-2013
Got Book? Ready to tell the world. Follow Judith as she sets up the launch for her book #30, Author YOU: Creating and Building the Author and Book Platforms, and book launch strategist Georgia McCabe to learn the insider tips and ticks. Every author asks the questions: -Should I create a special launch date? -If I do, what are the costs? -What components need to be in place? -Which way would be best? -How is book marketing done? -How do I get partners? -What about getting gifts? Answers will be here with Judith and Georgia. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Guy Kawasaki on Book Publishing 02-14-2013
To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur. Every author asks the questions: Do I do it own my own or do I seek a publisher? If I do it on my own, what are the costs? Where can I get money? What can I expect to make? Which way would be best? How is book marketing done? Will a book store want my book if it's self published? Answers will be here with Guy Kawasaki, former Chief Evangelist for Apple and creative out of the box. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
How to: eBooks, CDs, Multimedia Show 02-07-2013
Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including: Why are eBooks so important for authors to create? What's the latest in eBook conversions? Where should eBooks be published? What's the best way to promote eBooks? What are multimedia eBooks? What is the projected demand for them How do I make eBooks? How do I publish eBooks? What about Tablets? Answers will be here with Chris Robley (Marketing with CD Baby / HostBaby): Chris helms CD Baby and works with BookBaby as well, which digitally distributes the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony's Reader Store, and Amazon.com). CD Baby is the world's largest online distributor of independent music. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
AudioBook Savvy for Authors Show 01-31-2013
AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed. -Why are audio books so important? -Why there is a pent up demand for them. -How do I make audio books? -How do I publish audio books? -What should audio books sell for? Answers will be here with Daniel Hall--the master at creating variations of all things dealing with books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Literary Agent-Do You Want One? Do You Need One? Show 01-24-2013
Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent. -What do you do? -How do you do it? -What do you say? -Where do you get help? -What does an agent do? -What do they get paid? -What do you do if you feel you have the wrong one? Judith Briles has the answers with Mark Malatesta—the Literary Agent Undercover—who became an agent when he couldn't get an agent to rep his first book. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
POD vs Old School Distribution Show
Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each? If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now have in the wide world of publishing. What does it cost? What is digital printing? what is offset printing? PrintAuthor U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Branding ... Creating an Amazing Author and Book Brand Show !-10-2013
Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do. How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about. Michelle Marchildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. With Finding Life on the Mat, people starting paying attention. Major blogs picked her up--so much so, that the travel to her website crashed it several times. Michelle sold out her first print of several thousand books in a few short months last year. At this broadcast, she has just sent her second book, Theme Dreamers to layout. Come, listen and learn: How to move from nobody to somebody. How to drill down into your niche and final places nobody knew about. How to get the super blogs come to you ... and ask you to be a columist. Author U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
2013 Global Strategies & Success for Authors with Joanna Penn Show 12-13-2012
Authors need moxie for success. Period Judith's guest is Joanna Penn, the brains behind one of the top ten websites for authors, The Creative Penn. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Stuck on marketing strategies for ebooks?--we've got answers. -Is Amazon on the only game in town--NO, No, NO ... learn creative strategies to get the world to read and buy your books. -learn techniques to develop an easy email capture strategy. -tricks for getting through writing blocks -and so much more with the amazing and successful Joanna Penn. Guest Joanna Penn is a highly successful fiction author, selling over 50,000 copies of her books online. Learn how. Book Printer, Phil Knight from Color House Graphics offers inside tips on how best to ship books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Social Media, Websites--What Works, What Doesn't Show 12-27-2012
Authors need websites and social media success. Period Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches. -Do you really want a website that rocks and visitors say, "WOW!" ? -Are you stuck on marketing strategies and what social media to use? -Do you know anything about blogs and how to use them effectively? -Would you like to learn techniques to drive people to your website and buy? -and so much more with the amazing and successful Georgia McCabe. Guest Georgia McCabe is a highly successful website developer, creating amazing websites and strategies for her global clients. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
How to Sell Your Books to a WHOLE New World! Show 12-20-2012
-How to Sell Your Books to a WHOLE New World! -Do you want to sell books in your own backyard? -Would you like to create specialty sales for fun and profit? -Would you like your books to be have non-returnable sales? -Would you like to know when to avoid bookstores? -Would you like to find your market and convince them to buy your book NOW? -Would you like to know how to get a bookstore to say YES? -Would you like to know what types of press gets the author attention, but does not creates book sales ... therefore, avoid? -And, would you like to know which type of media/press is the cat's meow? It's a great show ... just what the the Book Shepherd ordered. Judith's guest is Amy Collins, the insider's insider to getting your books in all the right places for sales. Amy is the brains and power behind New Shelves Distribution. Don't miss this edition of Your Guide to Book Publishing. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Website and Branding Strategies for Authors Show 12-13-2012
Learn the 6-Pillar Strategy for 6-Figure Author and Book Success with Amber Ludwig’s Online Business Success Circuit Judith's guest is Amber Ludwig, an online business development expert. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and other networks… unsure of which to be on, or what to say? -Have you built your website to increase readership and sales, yet very few people are signing up for your email list and you’ve given up on blogging because you don’t see the point? -Do you wish you had an easy roadmap to build spinoff products from your book to keep your readers engaged and buying more from you? -Or, do you feel you have a grip on the beginner strategies for building your business online but you struggle with how to scale and grow to that next level? Everyone needs an online platform in order to be successful and make money online. Your online platform is your sphere of influence based on all of your touch points which can include your website, social networks, strategic alliances and more. It is challenging to build a business online and cut through the noise of hundreds of millions of existing websites. You must have a strategy and a focused action plan to reach a global audience that resonates with your message and wants to follow you long-term. Join guest Amber Ludwig as she shares the 6 pillars of online success which you must always focus on to build your business toward 6-figure success. Amber Ludwig is an online business development expert who supports authors, speakers and entrepreneurs to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company NGNG Enterprises (standing for No Guts No Glory) in 2007, she has worked with more than 400 authors on six continents, including bestselling authors Mark Victor Hansen, Lisa Nichols, Les Brown and Brendon Burchard. Amber is part of the team behind several #1 bestselling multi-author books and works with clients 1-1 to build a strong, branded social media presence, coaches each client on which manageable Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Book Marketing for Fiction and Nonfiction Show 12-06-2012
Book Marketing for Fiction and Nonfiction Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Book Marketer Dana Lynn Smith as they brainstorm and reveal a variety of techniques and steps to market your books--whether they are fiction or nonfiction. Dana Lynn Smith is known as the Savvy Book Marketer with 17 years of book publishing experience. You will learn: -Why book marketing is critical. -Steps to become visible. -How to get your book out there. -Why marketing must be customized. -Savvy tips with working with Amazon's --KDP Select program. -4 components of of marketing -And much more ... Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
How to Sell More Books Show 11-29-2012
Track Your Book Biz Leads to Biz Growth! Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Alyson Stanfield reveals the secrets to a successful, very success business and how her book that has enjoyed multiple prints is an key element. Her website is www.ArtBizBlog.com Alyson Stanfield has been tracking what her business every month for years. When her tracking slacks, so does her business. She's the author of I'd Rather Be in the Studio! You will learn: -Ignorance is not bliss. -Steps to become visible. -How books fit into a business model -How to get book buyers and customers to -buy directly from you. -Why tacking is critical to success. -How to really promote your book. -Why you have to ask for money for your products upfront. -And much more ... Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Blogs ... Love Them and Grow Your Audience Show 11-22-2012
Blogs ... Love Them and Grow Your Audience Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books? If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers. Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Crowd Funding Show 11-15-2012
Crowd Funding ... Is It For You? Have you got a great book idea? A little short on cast to create it? Have you thought about crowd funding ... or cloud funding? Not sure what it is? You will be after this show. Besides draining your bank account, hocking the house, borrowing from friends and relatives ... where are you going to get the money you need to support the creation of your book? Crowd funding may be the answer. Crowding funding popped up in 2009. Since then, more than 28,000 projects have been seeded via Kickstarter.com that generated over $275 million. Learn strategies for getting started. Learn how to create your gifts. Learn how to reach out and connect with others. And so much more. Judith's guest is Dianne Maroney, who has funded her book. Come join in and learn how she did it, what it took and what you need to do to create your own effort. Every day, authors are seeking moneys to support their projects. Is crowding funding for you? Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more
Foreign Rights, You and Your Book Show 11-8-2012
Foreign Rights, You and Your Book One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property. If you have a book, think outside sales... like in other countries. Getting your book published in a foreign country is much easier than you think according to Judith's guest, Jeff Davidson. He's sold 141 foreign sales. Learn strategies for getting started. Whom to sell to and how to find them. What terms are fair, and what to offer. And so much more. Every day, authors are featured. Have you been? Would you like to? Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.
Getting on "the Air" as an Author! Show 11-1-2012
Getting on "the Air" as an Author! If you have a book, you want it, and you to be ready to be feature "on the air"--be it radio, TV or blog radio. It's "live time" and you must be ready to pitch your book. Is your book done? Are you still wrGetting on "the Air" as an Author!iting? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore. What are the benefits of being on the air? What are the dos and don'ts? Whats the ideal guest look/act like? Where does an author find the names of producers? How should producers be contacted? And so much more. Every day, authors are featured. Have you been? Would you like to? Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.
Gain Visibility for Yourself and Your Book By Speaking Show 10-25-2012
If you have a book ... and a mouth, it's one of the best things to rock your book sales. Our special guest Karen Susman will discuss what the componets of a great speech; how to structure it and reveal inside tips on what to do... and not to do. Since 1983, Karen Susman has worked with authors, educators, engineers and others who want to be more compelling speakers. She learned the one secret of speaking success when she gave 144 presentations to hostile audiences in a five-month period. Clients include: NBC, Marriott Hotels, and Burger King. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
The Klout Factor Show 10-18-2012
Do You Have Klout? Using social media is all about your influence - and Klout is one of the primary measures of how successfully people influence their followers to take action on Twitter, Facebook and LinkedIn. Our special guest Susan Gilbert will discuss what Klout is, how it measures your influence and what you can do to increase your score! About our guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Twitter Tips to Rock Your Book 10-11-2012
Twitter Can Rock Your Book Marketing! Is your book marketing feeling limp? would like like to reach out to mega thousands in just seconds? Have you thought about doing a video on Twitter--did you know you could? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! You have to ...yes, you have to, use the social media tools that connect with buyers and believers. Twitter is a terrific resource. ID the magic key to Twitterland. How to expand your followers with content. The 10 Mistakes to Avoid And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Book Selling to Major Companies, Including Walmart 10-04-2012
Don't Leave Corporations and Other Non-Book Retailers Out of Your Book Marketing! Is your book done? Are you still writing? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore. *How to ID prospects for buying your book. *How to get the military to buy and what are the key websites to use. *How to use social media and which ones work best with which types of books. And so much more. Every year, more books are sold to buyers in markets outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales? In this radio show you will discover how to increase your sales and profits. Brian will also tell you how to prospect (search) for corporate buyers. Selling books is a matter of numbers. The more people you contact, the more books you can sell. Unfortunately, many authors miss out on potential sales because they do not know where to find the names of potential buyers. In this show you will also learn where to find the names of buyers willing and able to buy your books. Do you think there is nowhere to sell your books? There is, if you know where. You will discover new markets and people that you probably never considered as prospects before – buyers for fiction and non-fiction. Then watch your sales grow. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Calling All Fiction Writers and Authors! 09-27-2012
Calling All Fiction Writers and Authors! Have you ever wondered how a best-selling author picks his topics? How do you? In today's show, we will explore topics, research, interviewing, courtrooms and how to put together a real page-turner of a book. Joing Judith will be Harry MacLean, NY Times best selling author of several books, including In Broad Daylight. Harry will reveal: How he picks topics How to get people to talk to you about it and the subject. How to deep dive into records. How long it takes to do the reaserch for a book. What about being sued when the book comes out. How do you protect your research and your work. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Secret Sauce to Authors' Goals & Success 09-20-2012
What is the Execution Gap ... and how does it apply to authors? Set the Goals TODAY to get your book done ... to launch it ... to soar it to an amazing success! Gary Ryan Blair is known as the Goals Guy. He's a visionary and gifted conceptional thinker. Each year, he launches his 100 Day Challenge to kickstart and take you to the stratesphere in success ... however your magic wand has identified it to be ... for you, and for your book. He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge. He creates mega-millions each year in sales from his books and their derivatives. Why not you? 1. How to close this year strong in book sales. 2. Learn the secret sauce to get ANYTHING you want in your book sales goals. 3. What is Everything Counts and how does it apply to authors? 4. How to sell over a million books. 5. The 100-Day Challenge and How to Implement it. 6. Building your informational empire. 7. Creating 9 Lives for your Book. Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
How to Slice and Dice Your Book and Create Many Products to Sell! Show 9-13-2012
How would you like to create a gazillion books and products without reinventing the original one ... just a tweak and a morphing here and there? You can ... and Your Guide to Book Publishing will reveal how! Discover how to more quickly and easily leverage your Book and other written content. Our guest today is Jeff Davidson --who doesn't like to write! Yet he is highly prolific: he has written 59 mainstream books that have been translated an aggregate 141 times, 32 ghost books, 260 ebooks, and more than 3400 published articles. He is also the creator of 24 iPhone apps and 72 audios. In this illuminating session, Jeff will share his secrets for: • Drawing upon what you've already written; • Creating content (almost instantly); and • Leveraging your intellectual property to use over and over again. Join us to learn and share successful writing and distribution strategies, tactics, and tips. Jeff Davidson is prolific! Learn about him at: www.BreathingSpace.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU
Repurposing Your Book and Finding it's Sweet Spot 09-06-2012
Joel Friedlander, The Bookman, returns to Your Guide to Book Publishing with a variety of ideas on how take a book--any book--and repurpose it in a variety of ways ... it's your book's "sweet spot." You will discover ways to leverage the content from your book and your own expertise to build your online presence and create related products. You will learn: How to make book reviews work. What the #1 thing is to drive traffic to your book. How to create multiple products from your book. How to turn your book into a membership site. How to create sustainable books sales and business. Joel Friedlander is the author of A Self-Publisher's Companion. Follow him at www.TheBookDesigner.com All that and much more on Your Guide to Book Publishing with Dr. Judith Briles.
eCreating the Author & Book Informational Empire 08-30-2012
Set the Goals TODAY to get your book done ... to launch it ... so soar it to success! Gary Ryan Blair is known as the Goals Guy. He's a visionar and gift ed conceptional thinker. He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge. Why not you? 1. How to morph your book into a series of properties. 2. How to get your book to stand above the book polluted crowd. 3. What is Everything Countss and how does it apply to authors? 4. How to sell over a million books. 5. Determining your niche. 6. Building your informational empire. 7. Creating 9 Lives for your Book. 8. Tips on repackaging and repurposing your book. Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Get Reporters to Call Your Now! 08-22-2012
Get Reporters to Call YOU! USA Today called Dan Janal “a true cyberspace pioneer.”Pioneer PR pro Dan Janal will reveal inside tips on authors need to know when it comes to PR. Should you or shouldn't you? You'll learn: 1. The easy steps to become a media superstar overnight - even if you have no media experience and/or a brand new book. 2. How you can be the next “go to” expert the media calls. 3. The science behind press releases and why you must master them. 4. Why you don’t need “news” to have a “news release.” Media superstars aren't born - they're made. The people who have mastered how to joyously promote their business, books in press releases are the ones who sell books and get the fame. Join Dr. Judith Briles and her special guest, pioneer PR specialist Dan Janal this Thursday onYour Guide to Book Publishing. Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books on Internet Marketing back in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding at Stanford. He now focuses on helping clients get great positioning in Google thanks to press releases that combine interesting information, SEO and great links. For more info please go to www.PressReleaseSender.com His latest book is “Reporters Are Looking for YOU!” available at Amazon.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Getting Endorsements & Virtual Book Blog Tours 08-16-2012
Back again is master book publicist Stephanie Barko to reveal inside tips on Book Blog Tours and getting the best, and right, Endorsements for your book. -Do Endorsements sell books? -4 steps authors should take to get them. -How do Book Blog Tours work? -What are the critical components needed for a Book Blog Tour? -3 steps to take to make your Book Blog tour exceed your expectations. Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday onYour Guide to Book Publishing. She knows books and she knows how to promote them. Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service. Also joining Judith will be Phil Knight from Color House Printing who reveals a variety of printing tips. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
More Great Apps and Gadgets for Authors & Publishing Aug 9, 2012
More Author and Book Apps to Rock Your Publishing World Back again is the Author's Nerdy Best Friend. Today on Your Guide to Book Publishing, listen (and join in on the conversation!) with Dr. Judith Briles and her guest Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to: -Identify the latest gadgets for authors -Get low-cost tech/design help -Get "prevent hacking" tools -Find and use the right tools for authors -Tools to creating the portable office Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you’re working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget. Beth Ziesenis is an author, speaker technology consultant and nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people’s lives easier.
Book Fulfillment Strategies 08-02-2012
Authors NEED a Book Fulfillment Partner Having a book fulfillment relationship isn't just for the heavy book sellers. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book sales experience. Everyone publishing a book is at a different stage. Do you ship your own books, or do you get help? Questions you should be asking include: -How does fulfillment work? -Is book fulfillment for me? -What does it cost? -What is "consumption obstruction"? -Can an author really make any money if -someone does all the shipping? -Do you want to know the #1 secret for upselling your books? -What else can a fulfillment company do besides books? Don't miss the latest updates from WaveCloud, the unique Author-Reader community! If you have a book and you want to sell it (and other stuff), this program is for you! Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Bret Ridgway, from Speaker and Author Fulfillment Services
LinkedIn for Authors 07-26-2012
Show July 26th ... Authors NEED Social Media ... and that Includes LinkedIn. Contrary to popular belief, LinkedIn is just not for business. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book promo with LinkedIn. Everyone using Social Media is at a different stage. You may be brand new to the space or you may be using it every day. Questions you should be asking include: Is your book selling as well as you would like it? Do you know how to maximixe your participation in LinkedIn's Groups? Have you created a Group that you lead? Do you want to know the #1 secret for LinkedIn success? If not, this program is for you! Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Carol McManus, the LinkedIn Lady.
Books and Speaking Are Like Peanut Butter & Jelly 07-19-2012
Books and Speaking Are Like Peanut Butter & Jelly Whether you are an author, speaker, expert, consultant, coach or entrepreneur speaking is one of the fastest ways to more business and credibility. Speaking is a business it establishes your expertise, while marketing you at the same time and lifts your business or service to the next level. And SELLS LOTS of BOOKS! Here are a few items that we are going to share with you and yes we will answer your questions. Bring them on. UNDERSTAND why speaking is one of the most powerful marketing tools you have at your disposal. SECRETS to marketing your book that will give you credibility, visibility and immediate new clients – even if you have never spoken before! STEPS for building a profitable speaking practice. DESIGN a masterful presentation package that attracts meeting planners to hire you RESOURCES for finding speaking engagements Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Susan Levin, the founder of Speaker Services. Since 1992 she has been bringing speakers, authors and experts together with audiences through her paid listing service SpeakerServices.com She is a Marketing Strategist for Speakers and Authors and is known as the “wise woman” of speaker marketing. The strategies and techniques she shares with her clients are guaranteed to increase their incomes and business dramatically. Many of the speakers Susan has mentored are earning six and seven figure incomes from their speaking practice.
Publishing Secrets from a NY Insider 07-12-2012
Publishing Secrets from a NY Insider Show 7-12-12 -What makes a NY Times bestseller? -What are the best months to launch your book? -How can you get the local bookstore (or any bookstore) to become your best cheerleader? -Why does a publishing house say "yea" or "nay" to an author? -How does an author get create a blog tour and get the support of the mega blogs? and so much more! Cindy Ratzlaff is a passionate brand evangelist, buzz marketer, social media strategist, author and experienced publishing executive. She led 150 books to NY Times bestseller status while with Simon & Schuster and Rodale. She's Judith's guest on Your Guide to Book Publishing today at 4 Mtn time.
Using a Virtual Assistant for Authors 07-02-2012
At some point, authors need help. When is it time to bring in someone else? Do you need them physically in the office or can they do your work remotely? All that and lots more as Judith Briles interviews Kelly Johnson, principal in Cornerstone Virtual Assistants. 1. How can working with a Virtual Assistant be an asset for my business? 2. What are some projects a Virtual Assistant may manage for me, especially related to getting my book completed and printed? 3. What are some key factors to understand regarding the client / virtual assistant professional relationship? 4. What's the difference between Wordpress.org and Wordpress.com and how should you use them? Kelly Johnson works with authors to manage technical, creative, and administrative projects for their businesses and books. She’s an article writing coach, does blog and website maintenance, knows how to implement an online shopping cart strategy, and is the principal of Cornerstone Virtual Assistance. She can be reached at kjohnson@cornerstoneva.com and her website is www.cornerstoneva.com. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU
Social Media Publicity Tips 06-28-2012
Are you thinking of promoting your book? Would you like to be successful? Do you know what it costs? Discover online book review sites. Do you know what traditional publicists are all over Twitter? Do you know who you need in your social media tool kit to make it happen? Do you know what doesnt' work? Do you know where your book sales will come from? Would you like to? Have you lost your email address on Facebook account? Here's how to get it back. Savvy strategies on creating a successful contest using Facebook. Get the #1 spot to get a book review online--free. Joan Stewart is the Publicity Hound. Brilliant on social media strategies for marketing and PR. She will show you the ins and out of savvy book marketing strategies in today's social media world. Find her at www.PublicityHound.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Dollars, Cents and Sense of Publishing 06-21-2012
July 21, 2012 The Dollars, Cents and Sense of Publishing -Are you thinking of publishing? -Would you like to be successful? -Do you know what it costs? -Do you know who you need in your Publishing Village to make it happen? -Do you know who to avoid? -Do you know where your book sales will come from? -Would you like to? Judith Briles has published 30 books under her own name. She's helped write and been the Book Shepherd to hundreds of others and spoken to thousands of authors-to-be. She will show you the necessary number crunching that needs to be done so that you don't become an author-that-was! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU
Printing Books Overseas 06-14-2012
Join Judith Briles and her guest Mike Daniels will show you the dos and don'ts when it comes to printing overseas. Learn: What are the pros and cons of printing overseas; Why would an author or publisher look to manufacturer a book in Asia? What can Asian printers do that a U.S. and/or Canadian printer cant'? What is involved with U.S. Customs and delivery when overseas shipping happens? What types of books are Asian manufacturers best known for? Mike Daniels is the Great Plains territory Manager for the Four Colour Print Group--with offices in the United States, China and Korea. www.FourColour.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Creating a Rock Star Author Bio 6-7-2012
Join Judith Briles and her guest Nancy Juetten will teach how to get seen, heard, celebrated, and COMPEN$ATED for their expert status. Why do authors struggle with writing their own stories for self promotion? What are some of the biggest mistakes authors make when writing their bios? What is the five-point system that makes telling a better story a whole lot easier? What kinds of successes can your story well? How can we share our story to get seen, heard, celebrated and compensated? Nancy “Broadcast Your Brilliance” Juetten is a storyteller, workshop leader, and author who shows mission-driven experts how to get seen, heard, celebrated, and COMPEN$ATED for their expert status. Nancy created Bye-Bye Boring Bio PLUS! to guide service professionals, speakers, authors, coaches, and those serious about earning expert status to prepare and share their stories so they can prosper in the spotlight. Nancy’s essential advice is this: “It’s your story. Tell it well.” Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Facebook & Pinterest with the BookGal 05-31-2012
1 Maximize Facebook and Pinterest 2 Hot Tips for using Pinterest 3 Drive more traffic to your website and social media platforms 4 how to use google analytics All on Your Guide to Book Publishing podcast/iTunes with host Judith Briles
Amazon ebook Strategies and Building Momentum 05-21-2012
Create Momentum for Your Book Today Do you have a book? An eBook or a pBook? want to make money? Get recognition and creditiblity? Would you like to know how to maximize results via Amazon? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn: How to start monetizing your book How to see the next wave in your publishing strategy How to create a blitz of activity in Kindle sales How to get subscribers ... and much more Daniel Hall will guest on Your Guide to Book Publishing. He is an author, speaker, consultant, coach, lawyer, nurse and sometimes blogger. He is also the creator of the popular Real Fast Book program, designed to help people crank out high-quality, highly profitable books real fast. He gave up a lucrative law practice to earn his living online 5 years ago and has never looked back.
Morph Your Blog into a Book 05-17-2012
Morph Your Blog into a Book Do you have a blog? Would you like to make it a book? How about turning your idea into a tangible book idea? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn: How to Turn Your Blog Into a Book How to Turn Your Book Idea Into a Marketable Book How to Come Up with a Marketable Title for Your Book How to Create an Outline for Your Nonfiction Book How to Create a Strategic Writing Plan and (Really!) Finish Your Book Susan Daffron will guest on Your Guide to Book Publishing. She is an author, book publishing consultant, and pet rescue advocate. The author of 12 books and contributor to 4, Susan is the president of Logical Expressions, a book and software publishing company, the president of the non-profit Small Publishers Artists and Writers Network, and the founder of the National Association of Pet Rescue Professionals. Susan also organizes the Self-Publishers Online Conference, the first and only online conference specifically for "indie" publishers striving to create quality books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU. On Facebook, AuthorU.
Sell Your Books by the Truckload Show 05-10-2012
Want new ways to sell your books? How about truckloads? Have you tried a trade show? Want to learn the inside tricks? How about negotiating a bulk or big sale? All that and more on Your Guide to Book Publishing . Meet Brian Jud. autor of Make Money Selly Your Books and Beyond the Bookstore--he has negotiate more big deals for authors and found ways to be seen and heard at trade shows. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU. On Facebook, AuthorU.
Writing Strategies Dos and Don'ts Show 05-03-2012
The great writers work on their writing. Too many authors think that all they need to do is write and a book pops out. Wrong. Good writing takes practice--lots of it. Meet Anne Randolph--she is the author's writing coach and muse. Creator of Kitchen Table Writing, she guides writers and authors through exercises that take their writing to another level. Learn the Rules of Writing; the power of timed writing; what the heart of writing is all about. Anne will introduce the listener to "fresh writing" and why it's important to step away from the computer and write by hand for inspiration. Anne's websites are www.AnneRandolph.com and www.KitchenTableWriting.com.
Using Mobile Marketing to Sell Your Books 04-26-2012
What's Mobile Marketing? Can it really help an author? Can it sell books? How do you create contests using your phone? Get hot tips on marketing using your "other computer". If authors have books that will be available in "e" format or are designed for the under 40 age,your other computer--the mobile phone is an asset just waiting to be used for your marketing pleasure. The use of social media is perfect for marketing books, creatingcontests and connecting with your readers. You will learn new techniques and strategies from Mary Barnett, CEO of Brilliant Mobile. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 is just a few weeks away --it's almost SOLD out... get your registration now at www.AuthorU.org. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Guide to Pinterest 4-19-2012
What's Pinterest? Why is it hot? How Did It Get to be the #3 Search Engine? Why Should You Care? Why authors should use it. Back again is social media branding expert Georgia McCabe to unravel all the Pinterest mysteries. What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time Warner that it would be a good idea to save their photos! Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will tell you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 is just a few weeks away --it's almost SOLD out... get your registration now at www.AuthorU.org. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Insider Tips on Creating a Website that Rocks 4-12-2012
April 12, 2012 Insider Tips on Creating a Website that Rocks What does a website have to do with you and your book? Everything... and you will learn a variety of steps and techniques that one of the top website designers will reveal during this powerful hour. Marty Dickinson of Here Next Year and co-author of Websites for Dummies will reveal key strategies that authors and writers should be using to connect with their website visitors including how to monetize your website. He will tell you about the “do’s” and “don’ts” of author websites—the results, greater visibility and book sales. Marty's website is www.HereNextYear.com. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners a VERY SPECIAL discount rate ... tune in! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Insider Tips on Selling & Marketing Your Books to Specialty Markets 04-05-2012
April 5 2012 Insider Tips on Getting Your Books into Specialty Markets What does the military and summertime have to do with you and your book? Everything... and the military buys lots of books and you can sell plenty onsite throughout the summer at art shows and crafts fairs. You will learn new techniques and strategies from Brian Jud, the guru of all things in the niche book marketing arena. Brian is the author of several books including Beyond the Bookstore and How to Make Real Money Selling Books. He will tell you about the “do’s” and “don’ts” of reaching out to specialty groups—the results, greater book sales. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners a VERY SPECIAL discount rate ... tune in! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Social Networking Can Brand and Rock Your Book World with Georgia McCabe
Social Networking Can Brand and Rock Your Book World! What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time that it would be a good idea to save their photos! Avoid Facebook Timeline snafus. Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will show you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners the final Early Bird special discount rate ... tune in! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
eBooks—What’s NEW for the DIY Crowd? Your Guide to Book Publishing 03-19-2012
eBooks—what’s new for the DIY Crowd? eBooks are everywhere ... you can DIY, or you can partner with a company like BookBrewer.com to bring your book to the cyberworld. Dan Pacheco, CEO of BookBrewer, creates, masterminds the marketing strategy and delivers ebooks for companies like HuffPost. Dan will identify the top snafus that authors routinely do and steps they can take to avoid them. Sponsor AuthorU.org will share tidbits about it's upcoming Extravaganza that focuses on Book Marketing, Book Marketing and more Book Marketing. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
What Works in Book Marketing Today with John Kremer 03-15-2012
March 15, 2012 What Works in Book Marketing Today with John Kremer What does John Kremer, author of 1001 Ways to Market Your Books and co-author of Show Me About Book Publishing have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, John reveals what is working with marketing books today, what's not, and what the latest strategies are for an author to create book success. You will learn about: •Why the old Amazon best-seller strategy is dated. •What's new in Amazon strategies •How to create a Blog Marketing Tour that rocks. •How you as an author can take control of your marketing that will create immediate sales. John Kremer is one of the true gurus in book marketing strategies. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. His marketing savvy will be become the core of your book marketing success. Also joining Judith will be Dave Raymond from Thomson-Shore Printers who reveals a variety of printing tips--this week's focuses on how to save printing costs and what a signature is.
Does Your Book Need a Publicist? 03-08-2012
Should You and Your Book Have a Book Publicist? Should authors do their own publicity ... or should they hire a publicist ... or should they do both? Those questions and much more will be addressed in this week's Your Guide to Book Publishing. You will discover: Is there a better time of the year to release a book? Should authors get a publicist? What does a publicist cost? When is the best time to hire one? What are the key elements that a book needs to get the attention of the media? What does a marketing campaign cost? Which types of shows should an author be on? When should an author say, "No," even to Oprah? Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday on Your Guide to Book Publishing.Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service. Also joining Judith will be Henry Ayala from Tu-Vets Printing who reveals a variety of printing tips for products that will support your book. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Authors: What's in Your Platform Wallet? 03-1-2012
What's in your Platform wallet? Do you know what an Author Platform is? How about a Book Platform? Today on Your Guide to Book Publishing with Dr. Judith Briles, Judith will reveal the secrets to Book and Author Platforms. She will dive into them and walk you through several Activities from her forthcoming Audio series and Guidebook, Creating and Developing Your Author and Book Platform. These Activities will not only kick-start yours, but will create the infrastructure that you and your book need to enhance success. Big success. 1 How do you create the time to create your masterpiece? 2 What's the difference between an Author Platform and a Book Platform? 3 What are the key g a Book needs in its Platform? 4 What are the key ingredients an Author needs in his or her Platform? Plus more printing tips from Phil Knight, Director of Sales for Color House Graphics.
Free Author Apps: Widgets, Gadgets and Doodads 02-23-2012
Dr. Judith Briles and Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to: 1. Reduce the noise of the day so you can write! 2. Get organized 3. Produce your own awesome graphics 4. Get low-cost tech/design help Bill Van Orsdel from WaveCloud Corp reveals the secrets to finding the right genre classifications for your book.
Your Author & Book Platform 02-16-2012
The Author Platform One of the biggest mistakes that Authors continually make is that they don’t create their book game plan together. It starts with the Platform—key components are Vision, Passion and Commitment. When you have them, the Crowd is findable, and it/they will come. Dr. Judith Briles shares with listeners the key steps in her Platform that created over $4 million in gross sales. You don’t want to miss this. Her guest is Dr. Lynn Hellerstein, author of See It. Say It. Do It! Lynn was a Book Shepherd client of Judith’s—creating her Platform has sold thousands and thousands of books within 18 months, created its first spin-off book, See It. Say It. Organize It. and gone to second printing. Lynn’s first book signing generated 900 sold books! Nick Zelinger from NZ Graphics offers tips for design. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Fiction Strategies & Marketing 02-09-201; Create Characters, Themes, and How to Market2
Host Judith Briles and author Mara Purl (What the Heart Knows), explore the world of creating fiction that draws the reader in, making her a follower; how to connect with characters and story; how to market fiction using blog tours and other methods; and how to connect with bookstores and libraries. Graphics designer Nick Zelinger shares book design tips. Henry Ayala from Tu-Vets Printing shares printing tidbits. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Things to do so your book sales don't suck; IBPA 02-02-2012
Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Binford Kichler, the president of IBPA. www.IBPA-online.org 5 Reasons You'll Never Guess Why Your Book Sales Suck! Your book is on Amazon and there's a "Buy Now" button on your website. So why isn't it selling? -- Marty Dickinson, co-author of Web Marketing All-in-One for Dummies (Wiley), has been a full-time web marketer since 1996 and will guest today... he believes in a "no excuses!" marketing strategy--afterall, if his 84 year-old client has learned to manage his own web strategy ... so can you! Marty manages nearly 100 of his own websites to sell a variety of products and services. His staff, a team of nine, provides a full suite of web-marketing services for more than 100 speakers and authors around the world through his company and Premier Author U Partner,www.HereNextYear.com. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Blogs ... Love Them and Never Leave Them!g 01-26-2012
Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books? If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers. Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.
Book Awards and Book Reviews 01-19-2012
Book Awards and Book Reviews ... Which Are for You? Authors want to know ... should they spend the money to enter a book award contest ... and if they do, which are the ones for them ... and their book? Join Judith and her guest Ellen Reid, the founder of the Indie Excellence Awards, as they explore the wide-wide world of Book Awards. There are so many beckoning for your marketing (yes book awards are part of your marketing budget), which is for you ... and which should be avoided. Book awards have become big money makers for their backer—do they deserve your dollars? In the second half hour, Judith’s guest will be Patti Thorn, the managing partner of BlueInk Reviews. BlueInk was created for the self-publishing and independent markets. Should you pay for a review? What happens once you get one? What if it’s—gulp—not so hot? And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Book Covers & Author Community 01-12-2012
Bill Van Orsdel from WaveCloud is creating a community joining authors and readers--learn about what makes WaveCloud the next, next thing if creating the "crowd" for the author. Nick Zelinger of NZ Graphics is a top award-winning designer of interiors and covers. With Judith, he discusses what makes a cover work and what common mistakes authors need to avoid. There's a difference between eBooks and pBooks--covers need to be tweaked!
Publishing Predictions & Marketing 01-05-2012
Marketing gurus Penny Sansevieri and Brian Jud join Judith Briles with strategies for marketing your book and predictions for 2012 in publishing. Dave Raymond from Thomson Shore printers shares inside book printing secrets.
