Prospects aren't as loyal as they used to be. Competition is beyond fierce in today's marketplace. How do you get prospects' attention when they are often swayed by price rather than quality?

Author and brand strategist Debbie Allen says the key is education-based marketing. Debbie teaches her clients how to position themselves as the go-to authority in their industries and she's here to share her insights on The Million Dollar Mindset.

Having started and sold numerous million-dollar companies, Debbie now mentors and coaches clients globally to build their expertise, brand strategically, dominate  online, and create hours of video to help share knowledge and become superheroes in their own niches.  

Join your host, success coach Marla Tabaka, as she speaks in-depth with Debbie about the approach she shares with clients and in her book, THE HIGHLY PAID EXPERT: Turn Your Passion, Skills, and Talents Into a Lucrative Career by Becoming the Go-To Authority in Your Industry (Career Press, July 2014).