Branding Your Creative Career

Angela Breidenbach's guest is Alee Anderson of Alee Anderson Editorial. (You can listen here or subscribe on Apple Podcasts. Just look for the purple Lit Up logo.)

In this episode, you'll hear why I am personally hiring Alee to help me further hone my brand. See what she's able to do for you or simply listen to get ideas of what you want to consider for your own lucrative creative career.

We discuss how to work with an expert to create and/or update your creative brand — what that means for your website, colors, fonts, and photos. Alee shares information on editing practices, that working with her is more of a partner relationship, and what to expect in the process.

Addtional topics include how branding works on Facebook ads, how to understand what you're doing with your marketing budget, how much hiring an expert costs. 

What does Alee Anderson Editorial offer? And how to plan for professional costs and services...

About Alee Anderson: Having received my BFA in Writing, Literature, and Publishing from Emerson College, I set my sights on writing and editing right away. After a failed attempt at making it in New York City (which you'll understand if you've shared a 600 square-foot home with someone for a year) I moved to Nashville. I quickly landed a job at Thomas Nelson Publishers which was purchased by HarperCollins during my tenure there. This allowed me to see publishing from the side of a small house and from one of the "Big 5." This perspective gives me a unique edge while helping clients who are interested in pursuing mainstream publishing.

Most recently, I co-owned a marketing and content development company called Ink & Well with marketing guru, Jennifer Keller, through which we worked with companies big and small, including publishing giant HarperCollins, iconic Nashville clothing brand, Sevier Skirts, and best-selling authors including Kristine Carlson, co-author of the explosively successful Don't Sweat the Small Stuff series.

Now, through Alee Anderson Editorial, I focus mainly on helping authors (or individuals with a story to tell) meet their goals by writing and/or polishing content. I then take things a step further, using my marketing and branding expertise to work hand-in-hand with the author to create a beautiful, cohesive brand that closely links the aesthetic of the book cover, website, social media content, and more.

I do all this from my lovely, wild home in Nashville, Tennessee. My husband, Jimi, and I have two young children, Madeline and Lucas, a cat named Harvey, and a dog named George. I am a genuinely happy person who treats everyone with the kindness and love of a wife and mom. Between this, my experience, and my passion for the work I do, I'm the perfect partner to help you achieve success in publishing, whatever that means for you.

I specialize in non-fiction (including memoir and self-help) and fiction (all types except YA unless a comprehensive audience profile is provided). I do not take on any projects that would be considered academic.

About Lit Up host, Angela Breidenbach: 

Angela Breidenbach is a bestselling author of fiction across the ages with most of her books set in Montana. She's the host Lit Up! on and has co-hosted on The Writing Series of Coach Talk Radio with Sandra Beck teaching writers. Angela serves nationally as the Christian Author Network's (CAN) president. Angela is a popular speaker for conferences, workshops, and keynotes.

(And yes, that's Angela's fe-lion personal assistant, Muse, posting comedic conversations with his Writer on social media, entertaining fans just for fun.)

Twitter/Pinterest/Instagram/Facebook: @AngBreidenbach

Member of: Christian Authors Network, Romance Writers of America, Author's Guild

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