Lisa Manyon is an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that "copy is king," with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results.
Lisa joins your host, business coach and strategist, Marla Tabaka, to tell us why today's marketing formula does NOT work.
- Why consumers really don't need to be "agitated" to make a buying decision
- What people are responding to in marketing
- The NEW copywriting formula to truly connect with your ideal clients
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