Genevieve Piturro of Pajama Program on Poweredup Talk Radio with Sandra Beck and Linda Franklin November 12, 2013 3pm PST on

Genevieve Piturro

Genevieve Piturro

For many underprivileged children, nighttime often means a hard end to an equally hard day. Many go to bed wearing their street clothes or wearing nothing at all. That’s where Genevieve Piturro and the  Pajama Program step in. This year, with 62 chapters across 34 States in America, Pajama Program approaches its 12th year.

Genevieve founded Pajama Program in 2001 to help create a warm and nurturing bedtime environment for youngsters living under difficult circumstances. Pajama Program, a 501 (c) (3) not-for-profit organization targets children in need ranging in age from newborn to 17, many who  are without parents and/or permanent homes. It is through her dedication and commitment that to date, the organization has been able to provide more than 2 MILLION new pajamas and new books to children in need in the U.S.

In addition to her appearance on OPRAH (her show aired 3 times), Genevieve has appeared on TODAY  (NBC), Good Morning America (ABC), The Early Show (CBS). CNN, Fox & Friends, and in O-The Oprah Magazine, Forbes, The Wall Street Journal, Glamour Magazine, SELF Magazine, American Baby, Parenting Magazine, Parents Magazine, Redbook, Woman’s World and hundreds of local media outlets.

Genevieve’s entrepreneurial spirit was fueled by her extensive background in marketing, first in the television syndication arena for many years and then for an event planning company with offices in London and NYC. She started Genevieve Unlimited in 1993 to service entertainment companies in their efforts to gain a competitive edge in the world of promotion. Clients included ABC-TV, Bravo Cable Network, Sport Magazine and Broadway and London productions of “Crazy For You” and “Grease.”

Genevieve is a professional speaker and writes a blog for The Huffington Post. In May 2013 Genevieve was presented with the Edith C. Macy Distinguished Service Award by the Westchester Children’s Association. She is a recipient of the Heart for Children’s Award bestowed by ANDRUS in Westchester County, NY and The Thomas Caramadre Humanitarian Award given by the Yonkers Chamber of Commerce. In November, 2011 she was named one of Westchester’s Most Enterprising Women by 914INC magazine published by Westchester magazine. Genevieve is a founding board member of the Spirit of Hope Scholarship Foundation, a non-profit  inspired by Pajama Program which offers college scholarships to High School seniors in foster care. A Yonkers, New York native, she received a Bachelor’s of Art Degree from Fordham University. She resides in Irvington, N.Y. with her husband, Demo DiMartile.

PoweredUp Talk Radio stars Sandra Beck of Motherhood Incorporated and Linda Franklin of The Real Cougar Woman. The show airs live Tuesdays at 3pm PST/ 6pm EST and is available for download and lives stream at http://www.powereduptalkradio.comand To reach Sandra or Linda please contact them directly at and

From New York City to Los Angeles “Powered up with Beck and Franklin” gives women of all ages permission to live the life they have always dreamed of. Why live in black and white when you can choose the brilliance of 3D and Technicolor? Each week Beck and Franklin and their high-powered guests will be here to cheer you on, to share their challenges, their successes and what they have learned from their failures. It’s all about women supporting women. The stories and practical tips on sex, beauty, money and so much more are designed to help you re-connect to the powerful woman you are. Fabulous knows no limits. It’s time for you to expand your boundaries.

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