Author U Your Guide to Book Publishing Podcasts

Thursday 20th of December 2018
Besides crappy editing, the cover design of a book could easily be the kiss of death--don't pick this one up! The interiors can sing and carry an awesome theme and design throughout the read. Does yours? In this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd and Host Judith Briles are delighted to have multi-award winning book designer Rebecca Finkle in front of the mic. Your takeaways include: -Why the first 3-7 seconds of any cover are the deal breaker. -What words you need in your title. -How to grab your audience. -Why your interior should reflect the cover. -How to set up a book that grabs your audience. It's another most excellent edition of AuthorU-Your Guide to Book Publishing.
Thursday 13th of December 2018
Mark Coker
Thursday 6th of December 2018
The Author’s Journey has highs and lows along with twists and turns. Joining the Book Shepherd and Host Judith Briles in this edtion of AuthorU-Your Guide to Book Publishing is multi-award winning author Lisa Rienicke who reveals the mistakes and successes she’s encountered. Within discover the 6 essential steps that have led to her author success. It's the Author's Journey. Lisa's evolution from doing her first book herself to the use of a “core” of pros to take her and her books to the next, next level. Her latest accomplishment is winning the Reader’s Choice Gold award. As a children’s author, Lisa has crossed over to writing and publishing for adults. Join them for a fun and insightful author. You too can be a success!
Thursday 29th of November 2018
AHA for all authors: do you want to sell at least 200 books over the next two weeks? And, do you know the #1 way to sell books? John Kremer joins host and The Book Shepherd Judith Briles for a lively how to in creating massive books sales in a short period of time. Join in if you want book selling success. You can and you will—this podcast has got tips from John Kremer to kickstart your success and outsell what the average self-publishing author does in a lifetime in just a few weeks. Loved the tips and a few of the websites referred to in this podcast of AuthorU-Your Guide to Book Publishing.
Thursday 22nd of November 2018
Oh-oh—there’s a new stealth publishing predator lurking. Get the essential steps for authors on how to identify publishing predators that could be rising in the midst and how to search for and do if they surface. Host and The Book Shepherd Judith Briles has steps to take, starting now: -If you have been snared, key steps to immediately take to do a financial rescue- -Listen to the latest update on publishing predators. -Learn how to find them on the internet. -and much more. If you are publishing, you want to listen into AuthorU-Your Guide to Book Publishing with Dr. Judith Briles
Thursday 15th of November 2018
A critical component of dealing with the book overwhelm is creating a spending plan—both for time and money—for book marketing and social media engagement. As an author: -learning about what moves books; -what trigger points allow an author to soar above “like” books; -what the sweet spot of book marketing is leads to success. Another excellent and insight AuthorU-Your Guide to Book Publishing podcast for author and book success with host and The Book Shepherd Judith Briles and Amy Collins.
Thursday 8th of November 2018
Do you know what the Fan Base Formula for Authors is? How about how to land a spot on the USA TODAY Bestseller list? Do you know the steps to expand your categories from two to ten on Amazon? You will and so much more on this podcast on AuthorU- Your Guide to Book Publishing with The Book Shepherd and her guest, Adam Hoague.
Thursday 1st of November 2018
It’s a huge yahoo for authors in this edition of the AuthorU-Your Guide to Book Publishing podcast. Host The Book Shepherd Judith Briles and Publicity Hound Joan Stewart dive into 11 amazing ways to gather up promo and create marketing for you and your book. -Did you know that there are over 3,000 #book bloggers? -Do you want your book in front of them? -How about getting 10 ways to use a press release that you never thought about? And lots more. You will get terrific tips for authors for branding and book promo. This is a podcast that you will want to listen to many times. Get your paper out—you are taking notes!
Thursday 25th of October 2018
Calling all writers … discover the awesome resource that the Thesaurus Collection delivers. Created by Angela Ackerman and Becca Publis, you will learn about: - a database to get unstuck when writing emotions, -dealing with positive and negative traits, -how to describe character motivations … -even tips on describing and using weather and settings that you’ve never thought of. AuthorU-Your Guide to Book Publishing host Judith Briles--The Book Shepherd--loves to discover new resources—you will too! Listen to the podcast:
Thursday 18th of October 2018
One of the hottest social media formats for authors and book selling is Instagram. -What is it? -How do you use it? -What tips can authors use to position their expertise and books in this fast moving image rich platform. You will get the how-tos in setting up, posting, using hashtags, and adding images in with AuthorU-Your Guide to Book Publishing host Judith Briles.
Thursday 11th of October 2018
I’ve been using slides for decades in my presentations. What I learned in less than 60 minutes on this edition of AuthorU-Your Guide to Book Publishing will change how I create future PowerPoint presentations for when I speak or do webinars … and it will start me on the path to create slide makeovers for all I have—and there are a lot. On this podcast, PowerPoint magician Dr. Jaclyn Kostner joins me and reveals an array of tips and tricks to take your slides into the next century—it’s bye-bye boring slides for sure. Podcast:
Thursday 4th of October 2018
Authors know that social media is a must for book influence and book marketing. —how do you control it; -how do you know which platforms to use; -how do you decide; -how often do you post; -what new tools should be used for book marketing and launching; and plenty more. Get ready for a mini course in just 57 minutes that will revamp and goose what you are doing to position yourself and your books on social media with Host of AuthorU-Your Guide to Book Publishing Judith Briles and her guest, Karen Liz Albert who brings 20 of years of marketing to the mix. Podcast:
Thursday 27th of September 2018
Taxes are rarely fun … and this week’s show is one of those “essentials” that all authors need to listen to. With Podcast Host Judith Briles is Abby Eisenkraft, a federally licensed Enrolled Agent (EA) and Accredited Tax Advisor (ATA) … YOu will get: - home office deductions—what you can’t and what you can; -how to deal with receipts (make copies of all thermal receipts); -how to deduct your cell phone (and most will get it disallowed if the cell phone that is used for business is bundled with others); -an eye-opening, segment on facial recognition and identify theft. Alert: any personal photos posted on social media exposes you. Yikes. Listen in--this is an essential show for all authors on AuthorU-Your Guide to Book Publishing.
Thursday 20th of September 2018
Book launches that are based on the “traditional” publishing methods don’t work for self and indie authors—gather new strategies for the new author along with a variety of ideas on repurposing old content. The savvy author needs to think creatively about how to use his or her strengths to reach the ideal reader. AuthorU-Your Guide to Book Publishing host Judith Briles has Book coach and editor Anne Janzer back to brainstorm the keys to author success. As an author, think about your skills: writing ad copy, creating graphics, coming up with pithy quotes, using Instagram, talking with strangers, helping people one-on-one, teaching, podcasting (or being a guest), writing (of course), etc. These are all components that authors use to create longer-term, sustainable book marketing strategies. Listen in to the show and podcast:
Thursday 13th of September 2018
Amazon has made massive changes over the summer months leaving authors and publishers in confusion and at times, chaos. Today's show with book expert Amy Collins an publishing expert and host Judith Briles is designed to make sense our of the chaos. Your take-aways include How to use: - Amazon Marketing Services, - What to do about Create Space - How to use Amazon's KDP - the Early Book Review program - When to use Amazon's Unlimited program - ebooks in bulk strategy - get the "buy button" on Amazon page - and lots more. It's a jammed packed hour with Judith Briles The Book Shepherd and her weekly podcast: AuthorU-Your Guide to Book Publishing.
Thursday 6th of September 2018
Calling all authors who has a story in their book—fiction and nonfiction. Can it be on the screen as in film or TV? If that's a YES, It’s time for you to discover StoryRocket.com. An awesome new platform that brings producers to you. Best, it’s free to be a member. With host Judith Briles on this edition of AuthorU-Your Guide to book Publishing is Ana Benitez, CEO and a producer herself. She is a two-time Emmy winner and a passionate advocate for helping authors take their Books to Screen. Storyrocket.com is a one-of-kind platform where authors can post their stories for the Entertainment Industry to discover YOU. It brings the insiders to you. Love it. Discover how this platform works and how it can benefit you. Don't miss this edition of AuthorU-Your GUide to Book Publishing with The Book Shepherd, Judith Briles.
Wednesday 29th of August 2018
Hey authors: tune into how to position themselves as the speaker for any event. -Are there tips and tricks in getting marketed as a speaker? -How about getting the attention of meeting planners and decision makers? -Do you have to be a perfect speaker? -Is there an ideal time for an author to start seeking speaking gigs? Answers to all those questions and more on this edition of the AuthorU-Your Guide to Book Publishing podcast with host Judith Briles The Book Shepherd and her guest, Tonya Hofmann, president of the Public Speakers Association.
Thursday 23rd of August 2018
In this podcast of AuthorU-Your Guide to Book Publishing, host Judith Briles brings back Kimberley Grabas to explore: -ways to roll out a book; -to create a rolling book launch; -how to find the sweet spot in building relations with readers and buyers; -how to uncover and deal with the 5 major roadblocks that authors encounter; -and how to deal with the author resistance mindset. All this and much more—join in:
Thursday 16th of August 2018
Discover what successful authors know about getting publicity for their books … and you may not. Joining host and The Book Shepherd Judith Briles on this edition of AuthorU-Your Guide to Book Publishing is ace author and book publicist Sandy Lawrence. -Great discussion on book clubs—finding them and working with them; -which social media platforms are better for you book and which ones not to waste your time on; and -making sure you always using the #1 thing that will enhance and increase your visibility.
Thursday 9th of August 2018
Discover what Martha Stewart, George Will and other NY Times best sellers have in common: it’s Karen Strauss, who reveals the NY publishing push out that’s done for “the front list authors” to independent and small press authors in this edition of the Author U-Your Guide to Book Publishing podcast with host Judith Briles, The Book Shepherd. Take-aways include: -Today's options for publishing today; -the pros and cons of hybrid publishing; -strategies that NY publishing houses use for author promo; Answers here and so much more on this edition of AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd, author of 36 books and winner of 30 book awards.
Thursday 2nd of August 2018
OMG... Kick in the Butt podcast for all writers on this edition of AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd and master fiction editor Barb Wilson. —Did you know that there are over 10,000 grammar and English rules?—it’s why the Chicago Manual is super thick! -Do the best you can do—definitely get a solid editor at your side. -Make sure you keep verb tense and which person (first or third) consistent throughout. -Info dumping—telling vs showing—overuse of adverbs—not getting characters fully developed—and so much more are covered in this fun podcast for the AuthorU-Your Guide to Book Publishing show. Excellent tips from master fiction editor Barb Wilson who will be doing the writing workshop on Sunday, August 26th post the AuthorYOU Extravaganza. I definitely plan on attending and learning my tips to enhance my writing. Tune into goose your writing power.
Thursday 26th of July 2018
The savvy author knows that pitching is essential to their success. Knowing what to say; when to say it; and how to to say it enables authors to position themselves as author experts. Get the magic that comes from the Perfect Pitch. This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes to PR. If you want to compete in the "book industry" ... knowing tricks to grab producers, reporters, meeting planners, your Fans and Fans to be attention. Host Judith Briles of AuthorU-Your Guide to Book Publishing and Joan have lots in store for you. Get ready to take fast notes. Listen in:
Thursday 19th of July 2018
Do numbers really tell all? The answer is NO, when it comes to where sales are coming from for books, eBooks and audiobooks. The truth is that what is reported by the APA—American Publishers Assn reflect the numbers of are not presenting “the big picture”. What’s that? It must include what is happening in the independent and self-publishing selling stream. AND, that number is impressive—if fact HUGE. The Self and Indie publishing markets are growing and substantial. And one, that you should be doing a happy dance around. Listen in as AuthorU-Your Guide to Book Publishing host Judith Briles with Amy Collins dig into what’s really happening; what genres are selling the most in fiction and nonfiction. It's an important podcast on AuthorU-Your Guide to Book Publishing.
Thursday 12th of July 2018
One of the best ways to sell books is to speak. The question becomes: who pays speakers. And how do authors find them? With Judith Briles for this podcast is Ed Rigsbee, an expert in getting booked to speak for both associations and societies. You will discover: -how to find the true decision maker who hires speakers -how to get paid to speak -how to find paid speaking gigs -when to speak for free -how to get paid to speak for associations Another "how to" podcast with Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Thursday 5th of July 2018
Publicity veteran Irwin Zucker joins host Judith Briles on this edition of AuthorU-Your Guide to Book Publishing podcast. With over 60 years in promoting authors, Irwin offers imagination and insight to what’s happening in today’s PR world. His sage advice: it’s going to be up to the author—he or she is the primary conduit to selling the book. Did you know that email is the preferred way to contact the media? It is. One of the excellent tips veteran Irwin Zucker shared was that authors should imagine that every interview that is done is “the first interview”—that way authors have high energy and enthusiasm. Listen in to the podcast_AuthorU-You Giuide to Book Publishing'.
Thursday 28th of June 2018
Did you know that an essential ingredient for writing and publishing success is "patience"? Yep, that's what publishing expert Jane Friedman, the author of The Business of Writing reveals on this edition of AuthorU-Your Guide to Book Publishing. She joins host and The Book Shepherd Judith Briles and reveals: -the top three mistakes writers and authors make -what the two key publishing personalities are -what's going on in publishing today -what value literary agents deliver -what's happening in hybrid publishing -what to look for when it comes to publishing predators -what benefits book contests bring -what branding creates Another "how to" podcast with Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Thursday 21st of June 2018
-Most authors would love to increase their efficiency in the writing process. -Most authors want to sell lots of books. -Most authors want to know how to get through the publishing maze. Get the latest on what speedy publishing can do; what potholes to avoid; and a variety of tips and how-tos that can excel writing and publishing tasks. Dan Janal is the featured guest on AuthorU-Your Guide to Book Publishing with host Judith Briles. His book, Write Your Book in a Flash delivers a fast hour of savvy tips for authors and writers.
Thursday 14th of June 2018
Internet Marketing powerhouse Tom Antion joins The Book Shepherd Judith Briles for an indepth show on how to create a seven-figure internet marketing strategy. It all comes from one word: copywriting. When authors use the right words in the right context, is a homerun for creating mega sales. No author can afford to miss this how. You will get a variety of tips, tricks and strategies to create a career and soar the one that you are in. An excellent show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 7th of June 2018
Do you know what LinkedIN can do to PUSH your book sales? Mike O’Neil of Integrated Alliances joins Judith Briles The Book Shepherd for the hour, deep-diving into how to use the Sales Navigator tool can micro-target your audience and deliver results. Your take-aways include: -advancing you as a "thought leader" -pitching directly to who really wants to know about your book or products -how to position your book as a corporate give away or gift Another thought provoking and action / to do podcast for every author who wants to be seriously successful in book marketing via AuthorU-You Guide to Book Publishing.
Thursday 31st of May 2018
Writing clearly calls on different sets of mental processes – those involving creative, nonlinear thought, and those involving willpower, structure, discipline, etc. They have to collaborate like players on a team – when they’re out of whack one way or another, either the creativity suffers or the productivity suffers. It’s a pain in the tush at times. Then there’s the first process of “self-editing”—which is essential. During self-editing, all of our worst attributes come out: impatience, self-doubt, despair, perfectionism - sometimes all at once! Expert Anne Janzer will walk you through the path and get you to the end in this podcast. She’s the author of The Writer’s Process and The Workplace Writer’s Process. Listen in to the AuthorU-
Thursday 24th of May 2018
The #1 mistake #authors make when it comes to finishing their #books and moving to print is that they don’t use a book designer-someone who does book design for living. In this AuthorU-Your Guide to Book Publishing podcast, host and The Book Shepherd Judith Briles delves into all things book printing with expert Meg Souza of Total Printing Systems (www.TPS1.com). -Did you know that you can sprinkle color throughout your book without spending much? It’s a great way to make chapter openers pop. -How would you like to have a cover that has a dimensional feel to it—like it was actual vs. just a visual? You can. - How would you like to know which months to avoid printing in. It's all here. Listen in to the best publishing podcast: AuthorU-Your Guide to Book Publishing.
Thursday 17th of May 2018
How would you like the LONG view on SHORT talks? In this edition of AuthorU-Your Guide to Book Publishing, Sam Horn joins host Judith Briles for a lively "how to" on create a TED like talk. The result: You will rock! If you are planning a 10-20 talk, you will love this podcast. - Condense your premise into an attention-grabbing sentence and tagline. -give your big idea a sense of urgency so people are motivated to act on it. -What you should start with in every speech. -Avoid INFObesity--even on techno issues--so you don't bore or confuse your audience. Get your notes out taking mode out--you will need it during this session.
Thursday 10th of May 2018
Do you have a book or one that is due out in the next six month? Are you speaking about the topic of the book to audiences … right now? And if no, why not? When you speak, you change lives … to sell truckloads of books … make money … go places you never thought you would … make a difference … and have fun. Host Dr. Judith Briles keeps the mic for the entire session and walks listeners through key components of her new book: How to Create a $1,000,000 Speech. She’s done it and believes that you can to. Your will learn: -How to pitch to the decision maker. -How to move from “free” to “fee.” -How to discover sponsors and secure them. -How to market your speech to meeting planners. -How to hook the conference planner. -How to structure a speaking contract. -How to make money speaking. -How to find speaking gigs. And, much more. Tune to the latest edition of AuthorU-Your Guide to Book Publishing podcast.
Thursday 3rd of May 2018
Your website is an essential part of your author and book marketing tool box. Joining The Book Shepherd Judith Briles is Michelle Renee of StreamlineYourBiz.net. The topic: author websites. -What to do when you are creating one; -what to do if yours is losing traffic and needs help getting back up; -what essential questions you should ask before you start; -what answers you need to know; -what are the “must haves” for today’s website and much more! Listen in and LEARN what to do for your website today on this podcast and edition of AuthorU-Your Guide to Book Publishing.
Thursday 26th of April 2018
Is LinkedIn a mystery to you? For many authors, it just be the ideal place to position you as an expert, resource, marketer. Book Publishing expert and host Dr. Judith Briles has answers for you to questions you didn't even know to ask about how to use LinkedIn in today's publishing market on AuthorU-Your Guide to Book Publishing. -Have you created a company page on your LinkedIn profile? -Did you know that it’s a way to push out what you are doing and carries additional clout, especially for business and professional services related authors? -Would you like to learn how you can narrow your ideal connecting and marketing targets? Don’t miss this in-depth “how-to” and “what to do now” podcast using LinkedIn for Authors and Publishing on AuthorU-YOur Guide to Book Publishing podcast featuring LinkedIn expert Mike O’Neil.
Thursday 19th of April 2018
Authors who are successful have a “core” message. They get that they need to know and embrace the who, what, where, when and why in their writing; their publishing; their marketing. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles and Mara Purl explore how to take the buzz in your ear to the words within your book. You will learn how “self-messaging” creates the foundation—the core that you will keep coming back to for your success. Listen in and discover why your "core message" is the root of all successful authors and excellent books.
Thursday 12th of April 2018
Videos are important for promo, visibility and connecting with an author’s tribe. -Are you making them? -Are you placing them in all the right places? -Are you stuck in figuring out which tools to use? Get the answers with Video expert Susie Scott of SusieScottMedia.com in the latest podcast from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Dr.Judith Briles.
Thursday 5th of April 2018
The latest buzz phrase in the author world is “hybrid publishing”. There are plenty of red flags to look out for and questions to ask, starting with: -What is it? -Is it another lure for naïve wannabe authors? -Can an author make money? -What do authors need to know? -What do authors need to ask? -Tips on how not to get duped. All good questions and podcaster and host Judith Briles digs in and does the “reveal” in this week’s edition of AuthorU-Your Guide to Book Publishing.
Thursday 29th of March 2018
It’s OMG time with Amazon selling for authors and publishers. This is one “reveal” of the Amazon Beware podcast with Judith Briles, The Book Shepherd and Amy Collins. -Did you know that If you are pushing your #book out via Amazon—it’s “one-click” may bypass free Prime shipping? -Did you know that If you are selling #books on Amazon … heads up on the new “default method” it has tossed into the ring—really bad news for authors and publishing? -Did you know that Amazon is raising hell and throwing authors and books under the bus? You do now …—listen to the AuthorU-Your Guide to Book Publishing podcast pronto:
Thursday 22nd of March 2018
What are AT&T, #authors and #publishing companies discovering to create rapid and global discovery for products (meaning #books)? It's an excellent question ... and we've got answers. That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining The Book Shepherd, Judith Briles is Daniel Langston, COO of BookGrabbr, a new way to do viral book marketing. -Do you want to sell more #books? -Do you want to get the word out about your book globally? If yes—this is the podcast for you. A fast way to get the word out that is unique and fun. Listen in now! Another fun and informative show on the AuthorU-Your Guide to Book Publishing podcast.
Thursday 15th of March 2018
It’s always fun when Publicity Hound Joan Stewart joins the AuthorU-Your Guide to Book Publishing podcast. This week, we drilled down into 16 hot tips for creating hooks and angles to lure in producers and reporters for you and your book. -tips for Fiction authors. -tips for nonfiction authors. -discover why being a contrarian rocks in hooking media. -discover Squirl.co, a tool that fiction authors can use to draw readers to locations in their books. --and as always, so much more. Join in as Dr. Judith Briles, The Book Shepherd and your host reveals how to connect and soar with any type of media on this edition of AuthorU-Your Guide to Book Publishing.
Thursday 8th of March 2018
If you want to have your books available to any buyer, you have to be on Amazon. The question is: Are "eyeballs" finding YOUR book? The will be after this podcast on AuthorU-Your Guide to Book Publishing. Face it: Amazon has opportunities … and plenty of challenges and its Marketing Services (AMS) became the game changer for serious authors/publishers and marketing their books. With multiple areas to place your marketing budget toward, the end result will move more eyeballs to a book. The more the eyeballs, the more the book sales. Simple math. Listen into the podcast with Judith Briles and Amazon Marketing Expert Derek Doepker as they dive into the latest (and greatest) way to get the attention of browsers on Amazon—podcast:
Thursday 1st of March 2018
Ace book marketer John Kremer joins AuthorU-Your Guide to Book Publishing host and The Book Shepherd Judith Briles on all things Pinterest. -Do you know about Tip-O-Graphics? -Have you thought about gutting ALL your Boards and doing a total redo … using only key words, phrases that Pinterest visitors would be searching for? -Have you thought about dumping, merging, renaming your Boards to be totally "SEO" and "Search Friendly" to users? -Did you know that when you change the name of any Board, the URL connected with it automatically changes? The bottom line-- it's a “think-over” about Pinterest and coming back to this platform. Afterall, if a Tweet has a half life of 24 minutes; a facebook post 90 minutes; and a Pinterest post 3 ½ months—think of the leverage you will have? DO NOT MISS THIS PODCAST. Listen in to another great and fun show on AuthorU-Your Guide to Book Publishing.
Thursday 22nd of February 2018
More times then not, book signings and trade shows can turn into "dreaded" events. Who wants to JUST sell 4 books at an event? Nobody, that's who. Host and The Book Shepherd Judith Briles reveals 11 tips and strategies to rock and score. Sell your books out. Connect with your book visitors. Another excellent podcast on AuthorU-Yuor Guide to Book Publishing.
Thursday 15th of February 2018
Every author needs juicy Socialmedia tricks from the cyberworld for any book. On the Author U Your Guide to Book Publishing podcast this week, host and The Book Shepherd Judith Briles has Melody Jones, aka Social Media Melody. They explore how to: - get much needed breathing space in your bookmarketing-podcast; -why you don’t want to look like a “content mill” on social media; -why to create a Live Video Show on Facebook and how long; -their #1 fave: SocialMediaExaminer for the best step-by-step how-to on just about any program out there -AND, of course, so much more. Another meaty show for all authors on the Author U Your Guide to Book Publishing podcast.
Thursday 8th of February 2018
Legal stuff and “this n that” is often a challenge for authors. From when to file the copyright on your book to determining if you should file for a federal trademark or just stake out your territory with a declaration, you’ll come away with the answers plus much more. IP attorney Julie Bernard joins Judith Briles on the AuthorU-Your Guide to Book Publishing podcast to delve into those areas plus much more. -Get the nitty gritty on creating a pre-nup with publishing providers as will as future business associates and partners; -How to create as Assignment Form to protect your intellectual property; -How to avoid many of the common and repeated mistakes that newbie and ongoing authors do; and -How to protect your ownership if you are participating in an anthology, compilation or collaboration for a book. It's AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles.
Thursday 1st of February 2018
Rounding out the fourth show on advanced book marketing for self-published authors, Kathy Meis, founder of Bublish joins host Judith Briles. You will learn: -How to identify what a book marketing channel is. -How to create a virtual book store. -Why story telling is essential for nonfiction books. -Why authors need to start small with ads. -How to get to a solid sales vs. being surrounded by lookie-loos. Another excellent, in-depth publishing podcast with Dr. Judith Briles, The Book Shepherd.
Thursday 25th of January 2018
Book marketing expert John Kremer joins Judith Briles for this week’s podcast. It's all about discovering whats old, what's new, what's hot and what's so blue in book marketing for 2018. Get ready to discover what’s hot for authors in 2018 for book marketing, facebook ads, building lists, building tribes and tracking what they do, creatings videos, and #bookmarketing for those who don’t want to. It's another fast-paced show that is loaded with ahas and insights.
Thursday 18th of January 2018
This month on AuthorU-Your Guide to Book Publishing with host and The Book Shepherd Judith Briles, it’s been a deep dive into book marketing. From concepts, to roll up your sleeves and jump in strategies. This week, Susan Gilbert is feature. You will love her: - Mindful Marketing … Mm Mm Good positioning; - how to stay away from slime marketing; -non-nonsense updates to SEO; -projected top tips for book marketing and author positioning in 2018. Tune in to the podcast:it's another author success show from AuthorU-Your Guide to Book Publishing and The Book Shepherd, Judith Briles.
Thursday 11th of January 2018
Let's face it--we authors want to hit the bestseller's list--as often as possible. Joining Judith Briles The Book Shepherd, eBook strategist Ellen Violette reveals a variety of strategies to soar eBook sales and position. -What the 3 levels of bestseller launches are. -2 distinct types of promotions. -How to get found and sell more books in Kindle. -How to create an ongoing eBook selling strategy. -Why authors should use the Amazon pricing recommendations. -What an urgency bonus is and why authors should use them. And of course, so much more. Another excellent "author success" show on AuthorU-Your Guide to Book Publishing.
Thursday 4th of January 2018
Imagine this: all of a sudden, you don’t have access to website. Or your webmaster or tech support has flaked on you. -What happens if your VA, webmaster, tech support disappears or gulp, dies? -What are you going to do? Authors—make sure you avoid website disaster. Do you know everything you should know? Bet not—Get 9 essential items that are musts for the new year-this is a must listen to podcast with host Judith Briles and AuthorU-Your Guide to Book Publishing
Thursday 28th of December 2017
Have you ever wondered what’s the correct order of pages in the Front of a book? How about the Middle or the Body? And then, of course, the Back of the book. This edition of AuthorU-Your Guide to Book Publishing reveals: - The Anatomy of the Book—all the essentials; -what they are; -what order each should be placed in. Join host Judith Briles, The Book Shepherd in this edition of AuthorU-Your Guide to Book Publishing—it’s an hour podcast:
Thursday 21st of December 2017
Nonfiction authors have plenty of questions. About websites; about book marketing; about building a following; and being successful. Joining Host Judith Briles is Stephanie Chandler, founder of the NonFiction Authors Association. Your take-aways include: -essentials for book and author website -tips for blogging about expertise and book -marketing strategies -identifying the ideal target market -#1 thing to do to create a year-round blog calendar and, as always, so much more. Another great show and podcast from AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
Thursday 14th of December 2017
Get ready for a lively and informative how-to Podcast around pitching to Podcasters and Radio in today’s media landscape. What we know: it’s changing. Joining Judith Briles is Jackie Lapin of ConsciousMediaRelations.com. -Learn ways to deal with odd-ball questions; -How to handle follow-ups and call backs; -How to do your pitch and who to; and of course, much more. Another great show with AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
Thursday 7th of December 2017
In less than 55 minutes, The Book Shepherd® Judith Briles nails down 26 ways to market your books—take the time to listen in, there are nuggets everywhere. Take-aways include: -Turn your website into a marketing magnet. -How to use give-aways to goose sales. -When to create a website makeover. -How to add an opt-in offer to gather names. and so much more ... The savvy author will have note taking ready to go. Another excellent show from AuthorU-Your Guide to Book Publishing.
Thursday 30th of November 2017
I love the idea of having instant access to speaking leads for my clients—both on the stage on cyber summits. Add the mix of radio and TV and woot—it’s a home run. In this edition, I intro you to SpeakerTunity for authors and speakers. With me on this podcast is Jackie Lapin, CEO of SpeakerTunity.com and ConsciousMediaRelations.com. Get ready for plenty of WOWSA tips to become a hot, sizzling magnet to bookers and meeting planners. Yes, I do love it! Another great show with AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
Thursday 23rd of November 2017
Critical questions for all authors: -Is your website the Walking Dead? -Are you dated in what you are currently doing for position power with your marketing? -Are you still acting like a dinosaur in using social media? Judith Briles and Joan Stewart deliver hope and how-tos to catapult authors into the reality of what needs to be in every Author’s Tool Kit. Sometimes the simplist things deliver the biggest “bang” for recognition and publishing power for authors—many start with the website and elementary marketing positioning. Today’s Author U-Your Guide to Book Publishing podcast focuses on plenty of website easy peasy strategies to show authors how to shine about the massive crowds in the publishing world. Listen in—you don’t want to miss this hour:
Thursday 16th of November 2017
Get ready to dump a boatload of items that are holding you back from author success. Nancy Juetten joins Judith Briles to destroy the reality of most author’s boring bios—just say, “bye-bye”. -Get the 3 elements that can destroy the first “hello” and learn how to build the buzz you and your book should command. - How to create a "hot" introduction when you speak - How to avoid the 3 "duh" scenes that will bomb book sales and so much more. It's Author YOU, your guide to book publishing.
Thursday 9th of November 2017
The Holidays are popping and it’s just not in December! Holidays bubble up throughout the year—are you pitching your book marketing to tie in with them? When should you pitch bookstores for December? Ideally, you do it in August—otherwise inventory moneys have already been spent … that’s when. -Today’s show is about the alternative: how about Valentine’s Day or Mother or Father’s Day. -What about Easter Shopping or setting up for the “beach read”? -What about all the “breaks” kids have in school?—suggested pitches for children’s and YA might be up your alley. With Judith Briles today is Amy Collins—it’s all about selling books—lots of them,
Thursday 2nd of November 2017
Authors hear it every day-"You need book reviews." Yes you do... but there are legit ones ... and ones to avoid. Dr. Judith Briles, The Book Shepherd, has Patti Thorn, managing partner for Blue Ink Reviews as her guest today. You will learn: -When it makes sense to get a paid review and who to get it with. -What to do with a review when you get it. -What to do when you get sucky or negative review. -and much more. Yup, it's another informative and excellent show on Author YOU-Your Guide to Book Publishing.
Thursday 26th of October 2017
OH YES—The Book Shepherd® Judith Briles and Author Virtual Assistant Kelly Johnson dished up plenty of tips and essentials that will generate author and book publishing success. Such as: change the “About” tab on your website to “About and add your name”—it will add more juice for SEO positioning. Lots more on today’s AuthorYOU-Your Guide to Book Publishing edition-podcast:
Thursday 19th of October 2017
Authors want to sell books--lots of them. One of the best ways to move them is through the power of "the mouth"--speaking. Today's AuthorU-Your Guide to Book Publishing show features Judith Briles drilling down into how to create/craft a speech around your book and getting meeting planners and groups to hire authors--pay them--and sell books. Tune in--it will make a difference for any author who wants to sell truckloads of books. Another authorcentric show with Dr. Judith Briles, The Book Shepherd and book publishing expert.
Thursday 12th of October 2017
One of the new stars at this year’s Extravaganza was Dan Kaufman. We’ve never had an expert on marketing funnels on our platform before. He laid out the four components; what works with Facebook ads (and what doesn’t and why we should avoid boosts) and so much more. In this edition of AuthorU-Your Guide to Book Publishing, he revealed why we all need to download the Instant Articles plugin for website; the four essential steps every successful marketing funnel has; how to create a drip campaign and why you should … and so much more. This is for the author who wants to develop raving fans; engage them and covert to take action and tell others about you.
Thursday 5th of October 2017
Ghostwriting is a special collaboration between an author and an individual who takes the authors “work”—notes, previous work, interviews (you name it)—and brings “life” to a book. It can be for a novel of all genres or a nonfiction book. It can be a conversion from a nonfiction book into a novel. Anything can go. Finding a ghostwriter who has the right talent; the right twist; gets the author’s concept and voice plus knowing what it costs and time involved are all covered in this edition of AuthorU-Your Guide to Book Publishing with host Judith Briles, The BookShepherd® and Mark Graham of Mark Gramham Communications. -Know what the costs are; -Understand the timelines involved; -Learn how to work with a ghostwriter; -Discover what types of books can be created ... and so much more in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 28th of September 2017
Imagine a place where you can pitch your book for publication and distribution. Imagine visiting a book printer where you can see HOW a book is made. Imagine having access to publishing pros for guidance on what to do next. In this edition of AuthorU-Your Guide to Book Publishing, Dr. Judith Briles has the team of Thomson Shore revealing the Booktoberfest event that includes a Pitchfest where 20 authors have the opportunity to "pick me" for full editing, design, printing and distribution. How cool is that? All the details are in the show. Listen in. ... and so much more in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 21st of September 2017
Setting up a publishing Business can be confusing and frustrating. Knowing what's deductible; what taxes need to be paid; and what's deductible are essential from the beginning. Host Judith Briles opens the door so authors don't get caught up in tax mania. -How to set up a publishing business and knowing what deductions an author or writer can take; -how to maximize them; -what percentage of the house is allowable and how to take a flat deduction on home offices without calculating percentages for utilities, phone, Internet, etc. to make it easier; -how to deal with taxes at any type or anywhere book sales event … and much more is covered in this edition of AuthorU-Your Guide to Book Publishing podcast with Judith Briles, The Book Shepherd® and CPA Carol Todd. Podcast.
Thursday 14th of September 2017
How would like to be able to work with a high end book printer that also can deliver full distribution (think Baker & Taylor and libraries) and warehousing for your books for peanuts in warehousing and fulfillment costs? That’s what Thomson Shore has put together in its special packaging for small presses and self-published authors. With Judith Briles, The Book Shepherd® is Jerry Friends, Director of Publishing at Thomson Shore. -how to save money on book distribution -how to get warehousing for your book -how to reduce shipping costs to Amazon Lots of information of this edition of AuthorU-Your Guide to Book Publishing.
Thursday 7th of September 2017
Does Facebook make you nutsy with all its changes? Can authors really sell books using it? Would you like some insider tips on what to do and what not to do in marketing books and using Facebook? That's what you will get in this edition of AuthorU-Your Guide to Book Publishing, host and The Book Shepherd Judith Briles has Andrea Vahl, social media consultant and expert in all things Facebook deliver a boatload of how-to ideas including: -How to use Facebook Live -How to use ads and when to boost them -Why so many authors fail with Facebook ads and how to fix it -How to target boosts with Facebook ads -When to start posting out events the 3 things all authors should be doing on Facebook now -Why authors must start mixing up personal and business page postings ... and of course, so much more. Judith Briles The Book Shepherd delivers another excellent podcast on AuthorU-Your Guide to Book Publishing.
Thursday 31st of August 2017
Got book? If you do, are you talking about it? Have you thought about creating a "live" event around its theme or your expertise? Did you know it could be a cash cow for you? In this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd your will learn why, what and how to create a variety of "live" events that will promote you and increase book sales. -knowing where to start and what formats to use -using teleseminars, webinars, workshops, multi-day events -engaging attendees -creating moneys in ticket sales and book sales and of course, much more. It's another great podcast on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 24th of August 2017
Hey Fiction authors--YES, it's harder to sell books to NY per Donald Maass, legendary book agent. But it doesn't mean you can't. And for all writers, no matter if your goal is be picked up by a publisher or if you are publishing yourself, you need your book--your writing--to be the best it can be. This edition of AuthorU-Your Guide to Book Publishing is all about being a rock star writer and selling books. You will take away: -which format to publish within; -creating speedy reads vs. beachy reads; -tips on how to engage the reader from page one; -how to avoid a shallow reader experience; -what agents want from their authors; -what makes a breakout novel; -critical elements of character development ... and so much more. Another great podcast with Judith Briles The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 17th of August 2017
Get ready for a WOWSA podcast--it is a “two-fer” … Lots of goodies about using the public domain to expand an author’s book line or to incorporate material that you don’t have to worry about the dreaded plagiarism word … plus great tips to write really, really, really fast. Daniel Hall is be guest. Your take-aways include: -sizzling tips for #authors and #writers to write a #book really fast; -99.9% of all written things US Gov produces is game to use in your # book / writing; -2 awesome Resources for #authors that are free in tracking availability on public domain; -know the trapdoors in using public domain material; and of course, so much more. Another terrific podcast with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles.
Thursday 10th of August 2017
Readers often think a book should be a movie. Authors often think that their book should be a movie. If you are one ... then this show is for you. It's all about screenwriting, script consultants and adapting a book. With host Judith Briles, The Book Shepherd, is Danny Manus, the author of NO BS for Screenwriters: advice from the Executive Perspective. Known for his "no bullscript" consulting, you will learn: -how to pitch your story; -whether your book is adaptable; -how to break into Hollywood; -why writers should use consultants; -how to find a consultant -what the pet peeves of execs are -what mistakes to avoid. It's a packed hour for busy authors on AuthorU-Your Guide to Book Publishing.
Thursday 3rd of August 2017
All printers are not equal. Printing equipment varies and authors need to understand what they want and then ask the right questions as they reach out to printers for bids on their books. In today’s podcast, authors got the “inside scoop” from Tom Campbell, VP of Sales at King Printing. —what’s the latest in color; -what info you need to have in hand BEFORE you contact any printer about your book; -why it’s important to work with printers who don’t have to outsource part of your job; -so much more. Another informative podcast for busy authors on AuthorU-Your Guide to Book Publishing.
Wednesday 26th of July 2017
IngramSpark has created a “backoffice” of power tools to support author, books and ebooks. Think book distribution (North American; Mexico, Australia, Europe, even China). Its metadata base exceeds any other for spreading SEO power. Authors get dinged right and left when it comes to distribution to book stores--not to mention Amazon's latest in how books are being sold via its platform. The Book Shepherd Judith Briles and IngramSpark DirectorRobin Cutler plus the Manager of IngramSpark and Aerio Kristin Eastman reveal to authors how to Skip the pain. Learn how to outfox Amazon with its push of third party sellers of books and learn what Aer.io is and how to create your own bookstore using its platform on author website PLUS offer any other book within the Ingram catalog and earn moneys as well. Plus: -get global book distribution including Europe, Australia, China -capture emails of online book buyers -create your own book store easy peasy -use metadata to soar your book sales -get your book and eBook up on one platform pronto -what Aer.io is and why authors want to use it to outsmart Amazon -control your price for both domestic and foreign sales And of course, so much more. It's AuthorU-Your Guide to Book Publishing
Thursday 20th of July 2017
It's a WOWSA podcast with attorney Helen Sedwick, author of the revised Self-Publishers Legal Handbook.Lots of info on: - using PEN names - avoiding defamation, piracy and avoiding the whack-a-mole factor - the ins and outs of dealing with bad publishing contracts - keeping control of author's work and words - how to keep out of the teeth of the legal pit bulls, and - avoiding the common lures of publishing predators And of course, so much more that self-publishing authors need to know from the get-go. Judith Briles and Helen Sedwick deliver a very fast hour. Listen in to another great show with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Friday 7th of July 2017
This week’s podcast is all about getting Amazon book reviews and how to find the ideal “targeted” stranger to generate the book reviews desired. Your host, Dr. Judith Briles The Book Shepherd and her guest Debbie Drum show you how to: -Learn about the Cycle of Book Sales --Come away with the fact that whether your book of hot off the printing press or an oldie but a goodie, you can still get book reviews. -Tips on how to use reviews to build momentum and increase your book sales. All this plus more on AuthorU-Your Guide to Book Publishing via @MyBookShepherd and @AuthorU.
Wednesday 5th of July 2017
One of the successful strategies for an author to be is become a guest blogger. The question is: how do you do it? It’s a good one and with Judith Briles, The Book Shepherd for this edition of AuthorU-Your Guide to Book Publishing is the step-by-step approach to the whys and how-tos. Listeners will get: • what guest blogging is • why authors should consider it • how to connect with blogs that welcome guest blogs • essential tips to ensure an author’s success • mistakes to avoid It’s a thought provoking and action hour. Don’t miss this edition of AuthorU-Your Guide to Book Publishing.
Wednesday 28th of June 2017
One of the missing links in author and book promotion is a snappy Author or Book One-Sheet. Authors need them. In this edition of AuthorU-Your Guide to Book Publishing, listeners will get: -the step-by-step how-tos of what EVERY One-Sheet needs; -the how-tos of putting one together that will snap, crackle and pop; -how to create the right brag; -why authors need a One-Sheet now; -and of course, much more. Dr. Judith Briles, The Book Shepherd, is your guide on this edition of AuthorU-Your Guide to Book Publishing.
Wednesday 21st of June 2017
What author wouldn't want to have a platform for expertise? Today's edition of AuthorU-Your Guide to Book Publishing is all about using LinkedIn. An ideal launch for huge growth for the nonfiction author. The Book Shepherd and host Judith Briles will get a variety of tips, including: -How to create a stellar profile that hooks visitors. -How to add a variety of items to soar your expertise presence. -What tools you need to have. -How to set up a Group and expand your base. -And, of course, so much more. Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.
Wednesday 14th of June 2017
What author wouldn't want to have a sponsor for their book? How about an author has a book, how about getting a sponsor to buy lots of them; to underwrite speaking fees; to underwrite promoting you; how about making money--lots of it? That's what this edition of AuthorU-Your Guide to Book Publishing is all about. Joining host Judith Briles is Linda Hollander of SponsorConsierge.com. You will get a variety of tips, including: -How to find sponsors. -How to know what you set your fee at. -How to pitch to them. -What tools you need to know before you pitch. -What you could use sponsor moneys for. -And, of course, so much more. Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.
Thursday 8th of June 2017
Million book seller Susan RoAne shares a variety of tips for authors to create awesome book events in a variety of sites—your take-aways include a variety of strategies for Working Every Book event, Signing, Conference or Party! What’s not to like? Listen to the podcast on AuthoruU-Your Guide to Book Publishing with The Book Shepherd, Judith Briles. #book #author #bookmarketing #pubtip #publishing
Thursday 1st of June 2017
All authors need social media strategies to position, market and sell books. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles features social media expert Jules Maries. Authors will learn when to start using social media in the writing process and the must haves for essential book marketing. Take-aways include: -how to do book marketing using social media -which social media to use for target audience and books; -when and how to use Twitter to sell books; -when and how to use Pinterest to sell books; -when and how to use Google+; -when and how to use LinkedIn to sell books; -when and how to use Instagram to sell books; and -when and how to use Facebook to sell books. And, of course, much more ... Join book publishing expert and The Book Shepherd Judith Briles for another excellent edition of AuthorU-Your Guide to Book Publishing.
Thursday 25th of May 2017
Savvy authors pay Pay attention to trends; if you write paranormal and that genre is hot, have manuscripts ready to go (to self-pub or submit to publisher/agent) AND … If you write a genre that isn’t trending right now, keep writing anyway. The show covers POV, Info Dumps and how to avoid, and why you write for what you want vs for the money, and of course, much more. Get savvy tips from EditPartner.com Barb Wilson on this podcast with The Book Shepherd, Judith Briles on AuthorU-Your Guide to Book Publishing.
Thursday 18th of May 2017
Today, on AuthorU-Your Guide to Book Publishing, it's all about creating a book that exceeds your expectations. Nick Zelinger joins Judith Briles for a fun session on book design: -get the 3 essential tips for vetting your covers; -how to craft a back cover; -selecting fonts and trim sizes; -PLUS why it’s okay to have the book designer “defend” the cover design! -and much more on AuthorU-Your Guide to Book Publishing. You want to listen in to this podcast with Judith Briles, The Book Shepherd and award winning book designer Nick Zelinger of NZ Graphics on AuthorU-Your Guide to Book Publishing podcast.
Thursday 11th of May 2017
Master of the Hollywood, Oscar, and Tony award show set designer Steve Bass joins Judith Briles for an essential “how to” in creativity in the “weave” of your story telling in words that snags the emotions of the reader and creates a fan for life. -Your characters will come alive; -Your descriptions in setting up a problem and offering a solution will sparkle. -Why deadlines can lead to writing success. -Why combos of subtle and outrageous emotions snag your readers. -and of course, so much more. You want to listen in to this podcast with Judith Briles, The Book Shepherd and Steve Bass, Hollywood and Award Show set designer on AuthorU-Your Guide to Book Publishing podcast.
Tuesday 2nd of May 2017
Intellectual Property Attorney Julie Bernard joins Judith Briles for an essential “how to” show: -protect yourself if your characters are based on real people; -what to look for in contracts; -what copyrights and filings are about and when you should do them; -tips for hiring an attorney and when you should; -essential – critical—clauses every publishing contract should have but few do and so much more. Another excellent show dedicated to authors who want to be seriously successful on AuthorU-Your Guide to Book Publishing
Friday 28th of April 2017
Every author needs photos that rock—ones that are personal, friendly, shout out trust to the viewer and connect. Host and The Book Shepherd Judith Briles’ guest is Ashlee Bratton, author of Life Before the Lottery and ace author photographer. Today’s show is all about: - Why photos; - Where should they be shot; - What types of photos are needed; - When should they be done; - What the costs are; - What the author should wear … and as always, lots more. It’s a fast hour on AuthorU-Your Guide to Book Publishing.
Wednesday 19th of April 2017
Joining Host and Book Shepherd Judith Briles is Rhoda Johnson, an expert in image, makeup and color analysis. It's all about author and book branding and visibility. Get ready to get yourself set up. -Few authors think about shades, colors and how they can enhance a book signing or presentation or put the damper on them. Have you? -Discover which are perfect for you and your book. -Set the stage for product and author branding. Listen in… you have lots to learn in this session of AuthorU-Your Guide to Book Publishing.
Friday 7th of April 2017
Few authors REALLY think about overall branding—for book, for self, for all that they do. Yet they should from the get-go. Joining @JudithBriles today is Marilyn Heywood Paige, VP Marketing of Fig Advertising. As: is your book—your product—the best it can be? Take-aways include: - A huge mistake authors make is thinking they can show up at a book signing store patrons will flock to their table—nope there’s plenty of pre-work. -A huge mistake authors make is skipping the essential steps that must be taken to ensure success before publishing a book. -A huge mistake authors make is failing to watch TV shows that use pitches for products-think QVC, infomercials and Shark Tank. Learn what to do and so much more on this week’s edition of AuthorU-Your Guide to Book Publishing.
Tuesday 28th of March 2017
As an author, how would you like to rock Amazon's Marketing Services? Or, how about learning how to get a sponsor to underwrite your book costs? And how about this: get an insider's tips on how to expand your metadata that the SEO gods will gobble up? It's all yours in this edition of AuthorU-Your Guide to Book Publishing. Joining Judith Briles The Book Shepherd is Kathy Meis, CEO of Bublish. You will come away with: -Sizzling ideas for authors to get sponsors for book. -Essential tips for using Amazon's advertising services. -Get the whys and hows to create a position analysis and strategy for your book. -Insider tip on ways to expand your metadata few think about. - And of course, so much more. It's a lot to cover, but we do it--another great show on AuthorU-Your Guide to Book Publishing.
Thursday 23rd of March 2017
The savvy author knows that eBooks have dropped again in sales—three years in a row in increasing sales over print and “e”; yes, print books have increased and leading the JUMP sales in AudioBooks. A lot has happened since last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation and an expert in working with the self-publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix You will learn what’s the latest in the Audiobook Revolution; what the top audiobook genres are; how to proceed with narration—your voice or a professional narrator (and how to find them); how to produce your audiobook at the lowest cost; how to promote your audiobook (wait til you hear the awesome idea from Audible! Don’t miss this one!
Thursday 16th of March 2017
How would you like to win a book competition that is based on the quality and creativity of your work? One that where your book is still in manuscript/ draft form? And how would you like to win having your book cover done; your interior design done; your ebook done ... and so much more ... including $1,000? You can. AuthorU.org is sponsoring, along with two dozen other majors--like IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Total Printing Systems, Cornerstone Virtual Assistance, Color House Graphics, F+P Design, the Publicity Hound, Best Book News Awards, Editing, Ashography Photography, Bublish, AudioBook Revolution and Daniel Hall Presents. There are 5 main categories: Fiction, NonFiction, YA, Juvenile, Childrens The only catch: your full work cannot be published before. You will get all the details in the show aired in March of 2017--the how-tos, what-fors, and the prizes. DON'T MISS IT! The Early Bird entry ends on March 16th ... all manuscripts must be received by April 15th. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Draft to Dream Book Publishing Competition ... where 4 winners will get $10,000 each in prizes and 20 runner-ups will get $700 each. You can get all the Details ... the Rules ... and How to Enter at the AuthorU.org website: htttp:AuthorU.org Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Thursday 9th of March 2017
One of the visionaries in publishing is Mark Coker of Smashwords. Always on point, and blunt, in this podcast with Judith Briles and AuthorU-Your Guide to Book Publishing, he reveals: - why Amazon’s Unlimited program could be bad news for your book; - why the virtual bookshelves are so clogged and how to separate you from the masses; - gather tips on how to expand our eBook sales in the declining ebook sales market (yup, they are); - why the KDP Select could be a spiraling death for your book; and - - - what the upcoming overall trends are in publishing today. It's a lot to cover, but we do it--another great show on AuthorU-Your Guide to Book Publishing.
Thursday 2nd of March 2017
So … an Amazon Book Launch and RUN for Best Seller Status is spiraling in your midst. Judith Briles has identified 5 ways—ranging from big bucks to no bucks (just a little time). It’s always the author’s choice that should include the overall GamePlan. And when “best seller” status is achieved … how to use the status … because Amazon is starting to slap down for the misuse of Amazon Best Seller on book covers. Another great show for authors with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 23rd of February 2017
Let’s face it, authors would love to have their books in the spotlight. Publicist Laurie Anderson joins Judith Briles and AuthorU-Your Guide to Book Publishing for a tutorial: - on what you need; - how to “earn” your right to free publicity; - how to avoid accepting a bad media PR date; - discover two great FREE resources to upload your press release to; - learn why publicity is an implied third party endorsement of book and author; - and as always, so much more. Another great show on AuthorU-Your Guide to Book Publishing and Judith Briles, The Book Shepherd.
Thursday 16th of February 2017
Oh my … Amazon is at it again. Changes, changes, changes—get the latest news on how it is vetting books. On the podcast with Judith Briles, Penny Sansevieri offer: -New news on how to price your books; -Why free books and 99 cents books are bad news for authors; -The new aha: what was the norm is now going to be the kiss of book death per news from the recent Digital Book Marketing conference. -If your expertise is worry and stress (could it be EFS: Election Fatigue Syndrome?), your books are hot. -Discover why the free and 99 cent #book may be the kiss-of-death for today’s author. -Slap down coming to #authors from Amazon for misuse of “bestseller” status on your #book cover. And lots more. Another great podcast with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 9th of February 2017
Surrounding myself with some of the best and brightest author and publishing experts for 8 days, I gathered tips to make books shine; to score in marketing; to ace new tactics in social media; to goosed up promo and publicity. - create a stellar Author One-Sheet - 9 essential press release must haves - book marketing tips - Amazon ahas It was an amazing 8 days and what I share in this podcast are some of the take-aways I think every author who desires to be successful will want to hear about; and will want to implement.
Thursday 2nd of February 2017
I always love it when I can dive into GamePlans for Authors. This podcast is extracted from the two-hour special webinar I did for Authors in the beginning of the year. Creating a GamePlan, or reviewing the one you think you are doing, is essential to keep your book train in a forward motion. -Just what is an Author GamePlan? -Key tips for knowing your target marketing. -Why "getting" the reader's pain is essential for your success. -Steps to take for your Author Success. And as always, much more. Another great program on AuthorU-Your Guide to Book Publishing
Thursday 26th of January 2017
Get ready to learn how to yuk it up for your readers. On AuthorU-Your Guide to Book Publishing, The Book Shepherd Judith Briles has Hollywood master of comedy Steve Kaplan as her guest. There are 3 essential elements that every author should know if he or she is using or attempting to use in writing comedy and humor into books and screenplays. Do you know them? Should you? Throughout this podcast, you will get a variety of tips—hot tips, OMG tips—that are guaranteed to change how you think about your own writing—whether it’s just for books or you are thinking of taking steps to creating a screenplay. Steve Kaplan, master comedy teacher and must to the likes of Nathan Lane and Jack Black; the emergency call goes to him when a comedy show on TV is “stuck” … he’s coming to Denver CO in March to become your teacher—select one or both days. You can go to him in Los Angeles a pay $397 … or you can come here and pay $99 for one day or $180 for both … the Early Bird is on until early February: http://authoru.org/events.html Listen to the podcast that reveals what he will be doing: !
Thursday 19th of January 2017
Today's show on AuthorU-Your Guide to Book Publishing is a two-fer ... it’s all about book marketing and branding—building your presence on Twitter… how to do some savvy book marketing on a shoestring budget. With host Judith Briles are Debra Jones and Erin Cell. - why use Twitter for your book marketing. -what are the best ways to push out tweets when pushing your book. -tips on using Twitter for best-seller campaign. -ways to promote your book using little moneys.
Thursday 12th of January 2017
Do you have Author Overwhelm? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? A VA? -Get help in dealing with tasks you don't won't to do, including social media. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA. You don't want to miss this hour on AuthorU-Your Guide to Book Publishing.
Thursday 5th of January 2017
Authors need to get their brag on; about themselves including their expertise and achievements and about their books. Within the three truths of setting up the ultimate brag, serious authors learn quickly that you they can’t sell themselves, they can’t sell an idea, service or a book. In this podcast, Jeanette Seibly joins Judith Briles to reveal the Art of the Brag and create a dynamic Brag Statement. Another great show with AuthorU-Your Guide to Book Publishing.
Thursday 29th of December 2016
Viveka von Rosen joins AuthorU-Your Guide to Book Publishing host Judith Briles for an "aha" radio podast--all about LInkedIn. She is internationally known as the “LinkedIn Expert” and is author of 2 best-selling books about LinkedIn. As a contributing expert to LinkedIn’s blog, she’s often called on to contribute to publications like Forbes, Money, Entrepreneur, etc. She has taken the business knowledge she has perfected over the past 10+ years and transformed it into engaging and informational training, providing over 100K+ people the tools and strategies they need to succeed on LinkedIn. #author #publishing #book
Thursday 22nd of December 2016
Never underestimate the power of the kitchen table format. Writing Coach and Muse Anne Randolph is back to illustrate and reveal just how you can pull words out that you didn’t think you could string together to create your masterpiece. With host Judith Briles, The Book Shepherd, they will show you: -that The Art of Writing is essential. -a series of tips and exercises to discover your unique voice and translate it to your pages. It’s the end of the year … a perfect place to be at the table and turn your writing on fire!
Thursday 15th of December 2016
Since Amazon now sells 74% of books in U.S. and 55% worldwide, the wise author wants to do the tips and tricks of working with and through Amazon. Today's guest is Greg Jameson, author of Amazon's Dirty Little Secrets and Avoiding Death by Power Point. Learn: -How to use POWER to get behind the robots of Amazon. -Why you should be giving freebies away all the time. -How to maximize your book marketing with Amazon. -How to goose up your reviews and why you should. -and as always, much more. Join host, Dr. Judith Briles-The Book Shepherd for another action oriented show.
Thursday 8th of December 2016
WOWSA ... how would you like to get your book to the big screen ... heck how about a smaller one that is in everyone's TV room? Today's show is all about that and much more. With Dr. Judith Briles, The Book Shepherd is Daniel Hall who will introduce a new program designed for authors and books. • The one document you MUST have in order to sell your story to Hollywood -- without you're dead in the water. • Why Hollywood is like a conveyor belt and ways that you can get your story to the front of the line... • How drawing 1 simple line can massively impact the success of your script. • Why having a screenplay is actually bad for most writers to have and how it can permanently ruin your chances. • The story elements that every producer and director look for that increase your chances of successfully selling your story to Hollywood. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 1st of December 2016
Authors want to sell more books. Today's show introduces tips and strategies to work with independent book stores and gift stores. -Learn tips and tricks on how to get the attention of an indie book store. -Learn who and when to contact for gift store buying. -Learn why independent book stores are thriving in today's market and how an author can take advantage of it. -Discover which type of stores really sell books in today's market. And so much more. With The Book Shepherd #JudithBriles, is Amy Collins, author of The Write Way and creator of the program on getting self-published authors book on the the selves of an independent book store. Another great show on AuthorU-Your Guide to Book Publishing
Thursday 24th of November 2016
Authors need to be online and social media savvy. Today's show introduces 10 awesome tools and tips that every author should be using ... starting with one each day. -Learn what IFTTT is and how you can make your own rules. -Learn how to own your hashtags. -Learn how to create a newspaper that others curate for you and you don't have to think about. -Learn tips and tricks on how to "redirect" websites to your main one. -How to create an awesome contact page on your website. -Discover how to make a funnel option. And so much more. With The Book Shepherd #JudithBriles, is Kelly Johnson, author virtual assistant. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 17th of November 2016
Today’s show is all about Twitter Power—use it or lose it. Judith Briles will be your guide. With over 40,000 followers on her @MyBookShepherd plus another 27,000 follows on the @AuthorU stream, she has built her radio show following and supported many of her clients in their book launches and crowdfunding programs on Twitter alone. -Are you interested in getting your book and/or your expertise in front of the media? -Did you know that the media loves Twitter? -Are you using it? -Would you like to use it more effectively for your own promotion. Don’t miss this eye-opening show on AuthorU-Your Guide to Book Publishing with your host, Judith Briles.
Thursday 10th of November 2016
Let's face it, authors want to say they have a bestseller. Learn how to do it. Amazon is the player, selling over 70% of all printed books in the U.S. -ID what categories and sub-categories are idea for your book. -Learn the 4 steps you must do to have a successful campaign. -ID the 9 items you need in your pitch kit BEFORE you start your campaign, -Get all the essentials to soar your bestseller campaign. Judith Briles featured guest will be Anne Randolph, author of Stories from the Kitchen Table and honored to pull down ALL #1 categories nationally and internationally in Amazon. Listen on iTunes and Subscribe. The podcast will be available post the show.
Thursday 3rd of November 2016
So Hot … Caliente Hot! Dealing with Amazon Book Reviews Get ready to dive into the Amazon Review “mess” that has snarled so many authors. Get the latest on what’s allowed and what’s taboo and what you as an author can do to circumvent Amazon’s robots. Also, we will be recapping some of the do’s and don’ts within Amazon’s Marketing Services. Judith Briles featured guest will be Amy Collins, author of The Write Way. Listen on iTunes and Subscribe. The podcast will be available post the show.
Thursday 27th of October 2016
How would you like to have your books offered through a variety of Holiday Gift Guides? And do it year-round? You will discover exactly how to get the eye and ear of the decision makers who offer a variety of products in Holiday Gift Guides ... guides that are offered throughout the year, not just at Christmas time in this week’s podcast. With Judith Briles is Joan Stewart who has researched how to find the right sources, how to pitch to them to get their attention and what to do once you secure a deal. Lots to learn here ... don't miss out.
Thursday 20th of October 2016
Holy Moly --- how would you like to take your content ... your slides ... any presentation that you have on your book and /or your expertise and turn it into a money machine? If yes, you want this show. Daniel Hall joins Judith Briles The Book Shepherd and shows you step-by-step how to create a HIGH content Informational Product that can create a six-figure cash flow. How cool is that? - what is an Info Product? - what does an author need to create one? - how much money can be made? - how much money must be invested to create one? -learn the steps to create one. You will learn step-by-step on how to create a dynamic Info Product quickly and easily. Don't miss this podcast, especially designed for authors who want publishing success and desire to expand their cash flow. Another great podcast on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Thursday 13th of October 2016
With Wikileaks and mass media focusing on any and all hiccups that someone can make from the moment the breathe, authors need to be on alert. What you say or write could easily come back to haunt you ... to destroy your expertise and credibility. In this edition of AuthorU-Your Guide to Book Publishing, Judith Briles The Book Shepherd will focus on her 7 Rules to Avoid Self-Sabotaging an Author's Reputation and Alienating SuperFans.
Thursday 6th of October 2016
I get it ... you would rather be writing than marketing. It's a common response I hear daily from authors globally--my response: get over it. As an author ... when the pen is down, the final click is made on the manuscript--you need to transition from CWO, the Chief Writing Officer, to the CMO--the Chief Marketing Officer. Living, Breathing, Believing. How about becoming the Chief Dominating Officer of your genre and expertise? Start with becoming an expert in book marketing espionage. On yourself ... and of course your competitors. Your goal is to become the Chief Dominator Online in your genre! In publishing your book, do you want to: -become the Chief Dominator in Search Engine Optimization for your book? -learn how to really search for your competitors and take advantage of their weaknesses? -learn how to maximize your keywords with each posting to increase search engine presence? -fill any Google search page for your name, your book, your expertise? You can ... and much more On this week's show, Judith's guest is Heather Lutze, search engine optimization expert and author of Marketing Espionage, Thumbonomics and The Findability Formula. Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Wednesday 28th of September 2016
Try something new in book marketing--book bubbles; be different and noticeable by standing above the clouds and noise--book bubbles create book buzz.Use this amazing WOW tool for pre-launch, during the launch, post book marketing and reviving a limp book. In publishing your book, do you want to: -Grow your audience exponentially. -Build your author brand. -Increase your discoverability by search engines like Google. -Track your progress. -Generate beautiful ePub files with one click. -Engage readers WHILE you're writing (yes, you can!). -How to write a book within the platform. -Create an ePub file in less than minute that is immediately uploadable? You can ...Today, learn a Fun way to market your book with Bublish and its book bubble concept to make your book memorable and different. Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Tuesday 20th of September 2016
The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks--a huge jump! A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation (Richard's book has just won two book awards, including "best" in eBooks. He is an expert in working with the self publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? -wat are the top audiobook genres -whether you should narrate your own book, and how -how to get a great narrator -how to produce your audiobook at the lowest cost -how to promote your audiobook -how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers -How to give away audiobooks and get PAID to do it. Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago. Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!
Friday 9th of September 2016
Whether you are a newbie author or one that has been on the path with several books, there hasn't been a publishing adventure that hasn't had mistakes--blunders, bloopers and boo-boos. Some are minor hiccups--others financial and but-wrenching disasters. In this edition of AuthorU-You Guide to Book Publishing, host and publishing expert Judith Briles will reveal some of the top publishing blunders and mistakes that authors make and steps to unravel them. -why authorship must be treated as a business. -why publishing pitch fests must be avoided. -why any publishing contract needs an escape clause and which ones to include. -Learn how to create a simple system so you don't screw up with working files. -Why authors should have at least 10 ISBNs ... or more. -and of course, so much more! Judith has another lively show.
Thursday 8th of September 2016
Should an author put time and energy into creating a blog? Yes indeed! In this edition of AuthorU-Your Guide to Book Publishing, host and publishing expert Judith Briles will reveal with Joel Friedlander the steps to take; ones to avoid and which ones to embrace. Get ready for an awesome tutorial which will show authors how to create a "Must Read" blog. -ID which blogging platform to use. -Tips on how to generate comments from and on your blog. -why a blog is critical to your author platform. -Learn the key steps on how to set up your blog for power presence. -Why authors should create "foundation" posts. -and of course, so much more! Joining her is Joel Friedlander, The Book Designer and Master Blogger in another lively show.
Thursday 1st of September 2016
The buzz on Amazon's new marketing programs is out---authors want to know what works and what doesn't. In this edition of AuthorU-Your Guide to Book Publishing, host and publishing expert Judith Briles will reveal which ones to avoid and which ones to embrace. Joining her is Amy Collins in another lively show.
Tuesday 16th of August 2016
Authors need to learn insider tips on how to "write" and present above the masses of writers and books that are pouring forth daily. In this week's AuthorU-Your Guide to Book Publishing Show, Mitchell Levy is back to identify the key steps and how-tos of creating a book in less than 10 hours plus much more in author success tips and tools.He joins Judith Briles, the Book Shepherd Judith and author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: -Learn essential steps to write a book in just a few hours. -Discover how a prelude can soar your book sales. -Learn the 5 questions every author should ask (and answer) before he or she starts writing. -How to ID ideal quotes within your copy and then how to create QUOTES that create SuperFans. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Thursday 11th of August 2016
Authors need to learn insider tips on how to "write" and present above the masses of writers and books that are pouring forth daily. In this week's AuthorU-Your Guide to Book Publishing Show, Mara Purl rejoins Judith Briles The Book Shepherd in a lively how to discussion on how to create a copy for both fiction and nonfiction that shouts out that your are good! Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: -Learn what a fiction and nonfiction writer can "take-away" from drama. -What challenges authors should take, starting now, to be different from the pack. -Discover how "theater" can set the author apart. -Why your writing must be about the human element. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Wednesday 3rd of August 2016
Authors need to get into a the position of being a speaker on their books and creating spots on their websites that will hook visitors and convert them to sales. Authors need to learn about book funnels and how to use them starting with the Home page of the website. In this week's AuthorU-Your Guide to Book Publishing Show, Mike Fritz, founder of the Magnetic Speaker system, joins Judith Briles The Book Shepherd in a lively how to discussion on how to create a speaking career and create a book funnel that will soar your book sales. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: -Learn what a book funnel is. -Strategies on how to create a sales pull from your Home page. -How to ID the opportunities in any industry that books speakers. -4 step system to create a profitable book funnel. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Wednesday 27th of July 2016
Authors need to get into a strategic mindset to really crack the Book Code. In this week's AuthorU-Your Guide to Book Publishing Show, Julie Anne Eason, author of The Profitable Business Author joins Judith Briles The Book Shepherd in a lively how to discussion to creating the strategies to pop up your success. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways to become a smart, successful author include: How to develop a strategic mindset. Strategies on how to create a sales pull from your Contents page. -Elements to get you back on track. -4 reasons why the author should be doing the marketing. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Wednesday 20th of July 2016
Authors need the right stuff in the front and back matter of their books.Today's episode is with host Judith Briles solo as she walks you through 10 elements from front and back matter that every book should have. Judith is the author of 35 books. Her latest is How to Avoid 101 Book Publishing Blunders, Bloopers & Boo-Boos. Your take-aways include: -Essential steps for getting ISBNS and LOC. -The how-tos to deep dive into categories on Amazon. -The only place that authors should go to get ISBNs and how to save moneys. -Elements that every copyright page should have. -When to use Footnotes; when to bypass; when to use endnotes and when to avoid notes. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Wednesday 13th of July 2016
Authors need ongoing help and a boot in the tush to get effective PR for themselves and their books. Today's episode is beyond the trolling--it's the "insiders" how-tos in getting sizzling and fast attention from the media. Whether it's breaking news or just an ongoing interest or concern from the general public. With host and The Book Shepherd, Judith Briles is Michelle Tennant, co-author of the 21 Day PR Action Guide. Your take-aways incle: -2 awesome websites you will be drooling to have for media and radio contacts. -The #1 thing that authors typically do that shoots them in the foot for getting any PR. -The 5 essential must-haves in today's online media kit. -The #1 thing that you should never bypass in building your media contacts. -Tricks of the trade in keeping your name out there. -And, of course, much more. It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.
Thursday 7th of July 2016
Calling all Authors and Authors-to-be: Have you written a book, but feel clueless on how to upload it to CreateSpace or IngramSpark or anything to do within the Amazon realm? Today, join Joel Friedlander, The Book Designer and host Judith Briles, The Book Shepherd to get your Answers. How would you like solutions for the exact thing we wished we had when we first started? Pay attention--I'm going to give you a "secret code" to download bonus goodies. Get ready, they are here--it's a fast-paced show that will soar hour success on AuthorU-Your Guide to Book Publishing.
Thursday 30th of June 2016
This week's show is with Judith Briles, The Book Shepherd, solo. Every author needs to get back to the basics--what brought them to the authoring party. Revisit why you are doing this, what keeps you going--even through the muck you find yourself in; what kind of moneys you need to pull it off ... and even do a SWOT analysis. If you want to compete in the "book industry" ... knowing the what's and whs, Host Judith Briles of AuthorU-Your Guide to Book Publishing has lots in store for you. Get ready to take fast notes. She's ready for you with essential tips for you to implement, starting today. The question is, are you ready for Judith? -Learn the core ingredients to every successful author. -Learn exactly what moneys you can make in royalties vs. wholesaling vs. back of the room sales. -Learn why smart authors do a SWOT of who and where they are. Another great and information "how to" for the author who wants to be seriously successful via AuthorU-Your Guide to Book Publishing.
Thursday 23rd of June 2016
Create book bubbles to market your book. Try something new; be different and noticeable by standing above the clouds and noise--book bubbles create book buzz. Today, learn a Fun way to market your book with Bublish and its book bubble concept to make your book memorable and different. Another great show with Dr. Judith Briles, The Book Shepherd on AuthorU-Your Guide to Book Publishing.
Thursday 16th of June 2016
The savvy author knows that there are hiccups along the publishing path. He or she can identify them because they've landed in a few of the potholes within the journey. This week's show features Judith's favorite Geek Girl and Virtual Assistant, the Author's Virtual Assistant Kelly Johnson (CornerstoneVA.com) is back with fast ideas on how to move your book and build your momentum. If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention Host Judith Briles of AuthorU-Your Guide to Book Publishing and Kelly have lots in store for you. Get ready to take fast notes. They've got essential tips for you to implement, starting today. -Learn how to deal with Amazon deleting Book Reviews. -Learn why hiding your book title could lead to book failure. -Learn how to create the ultimate re-purposing strategy. -Learn how to get your book s into Search Inside the Book Another great and information "how to" for the author who wants to be seriously successful via AuthorU-Your Guide to Book Publishing.
Wednesday 8th of June 2016
Author’s Platforms are like a mosaic: a collage of expertise, execution, fans, previous media & books, author personality, contacts and social media with biggest component being author expertise. You and your book’s window of success are minimalized without the Platform. All this and more on today's edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd. -The Core ingredient for being a successful #author is being prolific. Don’t be a one book pony. -Essential tips and strategies to work within as well as subvert today’s publishing system. -Author success has zip to do with luck: it has everything to do with drive and generosity. -Get an insider’s view of the changing landscape of publishing and acquire tips on how to take advantage of it.
Wednesday 1st of June 2016
The savvy author knows that media can help support book sales. It can also nail down your status as "the expert". This week's show has a leader in the publicity field, the Publicity Hound Joan Stewart is back with fast ideas on how to move your book to the next level when it comes to PR. If you want to compete in the "book industry" ... knowing tricks to grab any producer or reporter's attention Host Judith Briles of AuthorU-Your Guide to Book Publishing have lots in store for you. Get ready to take fast notes. They've got 11 hot tips for you to implement, starting today. -Learn how to soar your expertise in any media's eye. Learn exactly how to newsjack a hot story to your advantage. -Learn why the local weatherman may be your best friend. -Learn why you need to immediately contact your college alumni magazine. -Learn how taking a contrarian position can get you to the head of the publicity class. -And so much more on AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd ... you will get 11 hot, hot tips.
Wednesday 25th of May 2016
The savvy author knows that eBooks have dropped again in sales; print books have increased and leading the JUMP in sales in AudioBooks. A lot has happened over the last year. This week's show has a leader in the Audiobook field, Richard Rieman, author of The Author's Guide to AudioBook Creation. Richard is an expert in working with the self publishing and indie published author/publisher. If you want to compete in the "book industry" ... add an audiobook now to your mix. Host Judith Briles is now moving her current books all to audio ... are you? - learn about the Audiobook Revolution (Audible listening up 38%, audiobook sales up 20% worldwide 2 years in a row) -what the top audiobook genres are -whether you should narrate your own book, and how -how to get a great narrator -how to produce your audiobook at the lowest cost -how to promote your audiobook -how to work with Amazon’s ACX (Audiobook Creation Exchange) and other publishers Richard Rieman, author of "The Author's Guide to AudioBook Creation" is an audiobook self-publishing expert and top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes and more. He also produces audiobooks for authors voicing their own audiobooks. Before his audiobook adventures, Richard was a news anchor and reporter at the RKO Radio Networks in NYC, WTOP in Washington DC, and ABC and NBC Radio in Chicago. Judith Briles is the host of AuthorU-YourGuide to Book Publishing. Join her weekly -- always new, never an encore show!
Thursday 19th of May 2016
In today’s crowded marketplace it’s becoming more and more challenging for authors and publishers to generate buzz for a book and let readers know it’s out there. Many authors and small presses don’t know where to start – in particular if they are on a tight budget or conducting their own marketing outreach. In book marketing, we like to say that nothing sells a book better than a book! Getting your book in the hands of readers and reviewers is vital to starting to build awareness and visibility. Joining Judith this week is Bethany Brown, President of The Cadence Group, a design, editorial, marketing and book consulting firm for authors and publishers. With a background in traditional publishing by way of Adams Media and Sourcebooks and close to a decade of working directly with authors and small presses on their publishing and marketing plans, Bethany understands the challenges (and benefits!) facing self-publishers and indie presses today. Getting started with a book review campaign can seem overwhelming. But it doesn’t have to be! Whether your goals are online book reviews, Amazon reviews, blog reviews or Goodreads reviews, a thoughtful pitch, strategic pitch list and professional follow-up are key to your success. -Why are reviews important? -How do I target reviewers? -What’s the proper etiquette for requesting a review? -What makes a “good” review? -What happens if I get a bad review? -Should I pay for a review? -How many reviews are “enough” reviews? -Can I get reviews for an older title? -I have some reviews…now what? -Do reviews sell books? Another fun, informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 12th of May 2016
Your book is coming. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Lynda Bouchard, founder of BookingAuthorsInk.com, specializing in regional publicity for books and authors. Authors want attention ... is it the right attention, at the right place, and that will sell books? You will learn ... When Authors should begin the marketing process. How to align your marketing and writing for greater success. How to position social media versus traditional media. When to hire a publicist and when to transition to the DIY model. How to differentiate yourself in a busy book world. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Thursday 5th of May 2016
This week on AuthorU-Your Guide to Book Publishing, Judith Briles will explore BOOK AWARDS for authors. It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have ... others are worthless. The questions are: should you enter or shouldn't you? And if you do, what do you do if you win? Your take-aways include: -Learn what Book Awards can do for you and your book. -ID which ones are the right fit for your book. -How to determine the costs. -How to market your award once you win one. -Timelines and submission deadlines are critical. Joining Judith is Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
Thursday 28th of April 2016
WOWSA ... Authors should be doing the happy dance because of Amazon and what it offers. The question is: are you as the author using all its bells and whistles. The Book Shepherd is Judith Briles. This week with Amy Collins, publishing expert and owner of New Shelves Books, they will create a road map of you to use to take advantage of the Amazon book machine. -How to "understand" the dollars and sense of Amazon. -How to work with Author Central. -How to maximizing using Goodreads (its owned by Amazon) to goose your book sales. -Why you shouldn't use Goodreads Giveaways. -What and what not to put on your Review Page. -How to do a crossover and link your Amazon reviews to Goodreads. -How to use the Wish List on Amazon. -How to link your Kindle and Paper books. -What to do when someone zaps you with a negative book review. -How to get eyeballs on your books. -How to drive traffic to your site, your books and nail the "buy." Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 21st of April 2016
Holy Moley ... Amazon has created a powerhouse of tools for authors to use to move massive eyeballs to books. The result: book sales and huge search engine rankings. This edition of AuthorU-Your Guide to Book Publishing is all about marketing and sales of books. Joining Judith Briles, The Book Shepherd is Amy Collins, publishing expert and owner of New Shelves Books. - the latest on Amazon Marketing Services - how to get eyeballs on your books - how to drive traffic to your site, your books and nail the "buy" - Tips on "gaming" Amazon - the 7 parts of the new Amazon Marketing Services ... all for a fee Another informative and stimulating show with Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 14th of April 2016
Publishing is confusing. Knowing what elements you need in your book is one thing; understanding what all the jargon means is anothe . Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles begins to walk through the maze of jargon in simple English and how-to examples. You will learn: -learn what belongs on your copyright page plus bonus items to include to set you apart from most self-publishers. - Learn 3 elements that can be included in your bar coding to increase your book sales. - How to use ARCs-Advanced Reader Copies and what you need to include on your cover copy. - What the critical elements are of both Front Matter and Back Matter and what you should add to enhance yourself and your book sales. - How to use BISAC categories for your book categories and which ones do you select? Listen to podcast.. it's another great addition for authors with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 7th of April 2016
The business of authoring and publishing can be expensive. Within this edition of AuthorU – Your Guide to Book Publishing, Judith Briles has Stephanie Chandler as her guest expert. You will learn: -how to get advertisers for your website; -how to build an online community; -how get corporate sponsors to support; how to create information products that not only soar your expertise but create moneys. Listen to podcast.. it's another great addition for authors with Judith Briles
Wednesday 30th of March 2016
How would you like to get reporters to ring your phone off the hook or load your email up with "I want you!" Ever since Dan Janal wrote the first book about Internet marketing in 1993, he’s been pushing the boundaries and trying to see how to sell more books with less effort. His latest book is called, Reporters Are Looking for YOU! More than 15 years ago, he was the first person to offer a PR service to match reporters with authors who are looking for publicity. Check it out at PRLEADS.com. On this edition of AuthorU-Your Guide to Book Publishing, Judith Briles, The Book Shepherd, and master PR strategist Dan Janal will reveal Dan's latest experiments are showing that can help you sell more books. Get ready to turn your book into news ... -How authors can piggyback their books onto breaking news stories. -How authors can use proven formulas to convince reporters to write about their books. Then, get ready to use Facebook ads to sell books ... -How to create your ads so they get attention on Facebook. -How to form relationships with readers and prospects. Finally, This 'n That about press releases and books ... -Do press releases really work? -What can you expect from a press release. -What tips can you share to make a press release stand out? Discover Dan Janal and what he can do for you and your book at: www.PRLEADStoPROFITS.com/Facebook-special
Thursday 24th of March 2016
Today's show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, is jammed-packed with information that includes the HOW-TOs of creating the perfect pitch for your book: -how to create the perfect pitch; - steps for create the ideal 3 words to get anyone's attention about you and your book; -ways to publicize your book to any audience anywhere; -methods to find the ideal model to mimic for your pitch; -and so much more. Get ready for plenty of note taking--another great show on AuthorU-Your Guide to Book Publishing.
Thursday 17th of March 2016
Today's show on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, is jammed-packed with information that includes ALL the MUST HAVES in publishing your book: -how to get ISBN, -how to get LCCN, -how to get CIP DATA, -copyright page must haves, -when to get new ISBNs, -what to know about publishing contracts, -what to avoid with publishing contracts,- how to revert your book publishing rights, -and so much more. Get ready for plenty of note taking--another great show on AuthorU-Your Guide to Book Publishing.
Thursday 10th of March 2016
Is it possible to sell your book to bookstores, libraries, airport stores and online in less than three hours a week? Yup! Today’s radio show with Amy Collins and The Book Shepherd Judith Briles looks at the process of selling your book to the market place and outline a plan that will allow you to sell your book using 20 minutes a day. They will cover: The facts and figures of today’s market that will let you go after the best fish in the least amount of time. -How to position yourself for a “yes” -How to get around a “no". -How to schedule your sales efforts for maximum effect. -How to research the market you are going after. -How to pace yourself and set the stage for a long-term sales arc that will yield longer-term results. · Joining Dr. Judith Briles is publishing consultant Amy Collins from New Shelves Books. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 3rd of March 2016
Quick ... how many reviews do you have posted on Amazon for your book? What steps are you taking to actively pursue additional ones. Would you like to know about an awesome low cost tool that ferrets out the key book reviewers along with their real names, emails and phone numbers? Today, Judith Briles' guest Debbie Drum has created one and you will learn how you can access it as well. Today's AuthorU-Your Guide to Book Publishing show is all about getting the coveted Amazon Book Review ... lots of them! You do not want to miss it! -What authors need to know now. -How do you find book reviewers who count? -What resources and tools do authors have available to connect with them? -When should you encourage readers to post video reviews. -Are there methods to deep dive into key reviewers? -What will Amazon do for authors when over 100 reviews are posted? -What are the magic numbers that authors need to get Amazon's cross support? -and as always, so much more. Joining Dr. Judith Briles is online marketing expert Debbie Drum who specializes in creating Amazon book reviews. Another great show on AuthorU-Your Guide to Book Publishing.
Tuesday 23rd of February 2016
Holy Moley ... has your book walked the the free download plank? Have book pirates taken your book hostage? Do you know ... have you checked? You don't want to miss this WILD episode of AuthorU-Your Guide to Book Publishing. Book publicist, and author Rhonda Rees was a victim of pirates. Hear how she took charge and sunk their ship as she joins Judith Briles for an essential “how to” indiscovering and turning the canon on these steaths of the high pubishing seas. Today's AuthorU-Your Guide to Book Publishing show is book piracy. You do not want to miss it! -What authors need to know now. -Which form of legal recourse does an author have (if any)? -What resources and recourse do authors have and what should they do if theft has occurred? How much money is stolen each year. -Why pirates offer "free downloads" of your book. -Where can authors turn to immediately for help -and as always, so much more. Joining Dr. Judith Briles is author Rhonda Rees, who survived a piracy attack and now tells about it. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 18th of February 2016
Attorney Helen Sedwick (author of Self-Publisher’s Legal Handbook and creator of Publishing Business in a Box) joins Judith Briles for an essential “how to” in setting up a publishing business; selecting a name; determining what legal form is really best to start out as; how to protect yourself if your characters are based on real people and so much more—Helen is a great resource.. Today's AuthorU-Your Guide to Book Publishing show is all about setting up your publishing business and loaded with plenty of dos and don't ... as in how to stay out of hot water. -What writers and authors need to know about the essentials of publishing. -Which form of legal structure should an author take? -Should writers and authors adopt a business/imprint name and how to do you select one? -What about contracts and hiring free-lancers? -Which elements of publishing should the author control? and as always, so much more. Joining Dr. Judith Briles is publishing attorney Helen Sedwick. Another great show on AuthorU-Your Guide to Book Publishing.
Wednesday 10th of February 2016
Are you ready to develop Superfans ... that wait for every new item you create? Ready to devour it as soon as it's available? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and SuperFan. You will get tricks and tips that will soar your marketing exposure and buys -What are Super Readers and Superfans, and why do you want them? -How many Superfans do you need? -AND, how many are there anyway? -How do I connect with them? -Are there specific actions I should be doing while I'm writing? -What about pre launch of the book? -What are the 4 stages of book buying? -What are the 3 things every author should be doing now to ensure book success? Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 4th of February 2016
This edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd, lots of- excellent ways for #authors to NOT kiss off money in launching a #book; the 3 essential steps to create book success; plus ways to help the book buying world discover author and book—don’t miss it! -What no one tells you about creating the author and book platforms. -What content marketing and its integration will do across social media to soar your book sales. -Essential steps on creating a knock-the-book-socks off launch for authors. -Insider tips on how to help the #book buying world discover author and book. -What no one tells authors why a digital platform is essential to author success. -Get an insider’s steps on how to get ahead of other author’s books. Excellent ways for #authors to NOT kiss off money in launching a book. Yes! You will get plenty of essential tips on how to create a kickass author platform with Dr. Judith Briles, your Book Shepherd and her expert guest, Lisa Trank, author consultant.
Thursday 28th of January 2016
How would you like the secret sauce to creating books that readers talk about and re-read? How about getting the secret sauce to write from your heart instead of producing just OK copy? How would like like the secret sauce and steps to writing amazing lines and chapters? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, writing muse, Anne Randolph, developer of Kitchen Table Writing. You will learn: -How to soar your book reviews with awesome writing. -Insider tips and tricks from a writing muse to really connect with your reader. -How to move from so-so writing to hot copy! -10 essential steps to create fabulous writing for your books. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 21st of January 2016
How would you like the secret sauce to creating your author and book platforms? How about getting the secret sauce to building a successful blog ... and getting raving fans? How would like like the secret sauce and steps to selling more books? It's yours in this issue of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her guest, content marketing consultant, Beth Hayden. You will learn: -How to soar your discoverability using your author and book platforms. -Insider tricks on growing a successful blog to induce book sales. -How to get your email list to grow. -3 critical steps you need to do to launch your book. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 14th of January 2016
The Book Shepherd Dr. Judith Briles' personal theme for her clients this year is to "dare greatly ... don't be a dreamer, be a doer" ...it's all part of the being a successful author. This week's show on AuthorU-Your Guide to Book Publishing tackles the variables in printing. With her is Tom Campbell, VP of Publishing and Sales for King Printing. After listening, your will come away with a variety of "smart" printing strategies. You will learn: -Why you need to have copies of your native files. -Why all book printers are not equal. -How color printing is shifting. -What the perfect binding is for today's books is and why it's superior to a sewn book. -Why and How you can get the ideal weight for handling shipping books. -And as always, much more. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing
Thursday 7th of January 2016
Last week, Judith Briles dove into Author Success ... what you need to create and sustain it. This week's show on AuthorU-Your Guide to Book Publishing is ideal to soar it. With her is Robin Cutler, the Director of IngramSpark. After listening, your head will be swirling with all things metadata ... the secret sauce to your discoverbility. You will learn: -How to soar your discoverability to the SEO gods find you. -What is metadata and why you and your book should care. -What IngramSpark is doing to support authors with Amazon's Kindle. -How to make your book available to 39,000 outlets pronto. -How to get discount with IngramSpark. -And as always, much more. Another excellent show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing
Thursday 31st of December 2015
Do you want to be a seriously successful author? Are you willing ... and ready ... to Dare Greatly? To transition from being a Dreamer to a Doer in your author journey. If yes, this edition of AuthorU-Your Guide to Book Publishing is right for you. Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles and her guest Julie Schoerke, founder of JKS Book Publicity. They will ask, probe and guide you in essential steps to lead your to author and book success. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Your take-aways include: -Learn the #1 thing authors need to do to be successful. -How to determine what type of publicity is right for you and your book. -How to start being successful from the get go in writing. -Tips to transition from the Dreamer to the Doer mode. -How to get book publicity for both fiction and nonfiction. -AND as always, much more. It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 24th of December 2015
A great end of the year listen for AuthorU-Your Guide to Book Publishing. The Book Shepherd, Judith Briles and the Author's Virtual Assistant Kelly Johnson will plow through a trough of hot tips, tricks and how-tos for authors to use to propel them into 2016. - pre marketing - how to use Amazon to "measure" your title - common misconceptions and misgivings that authors have and how to overcome them - cheat sheet ideas - how to create the ideal book description to "grab" the reader - what you need NOW on your website And so much more .. it's lessons learned from 2015 that will jumpstart your 2016 publishing journey. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 17th of December 2015
SO ... you think you've got a book in you. Good ... now are you ready to do the work to get you there ... to be a seriously successful author? Before you jump into the publishing pot, there are 14 essential questions you need to answer. Today's show on AuthorU-Your Guide to Book Publishing is with host Dr. Judith Briles with The Book Shepherd's hat on to ask, probe and guide. If you are a beginner in the journey, you can't afford to miss it. If you think you are an "old hat" ... think again. Her questions will goose you to think and rethink the path you are on. Your take-aways include: -Essential questions to ask and answer for publishing success. -How to determine what and how a traditional publisher will pay you. -How to start think book marketing. -Differences and costs to a variety of publishing models. -AND as always, much more. It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 10th of December 2015
Did you know that what The Most Profitable Marketing Tool Most Authors Aren't Using? It's simple ... one word ... eMail An eMail list ranks as the Number One marketing tool, by far, when it comes to building a platform and selling a truckload of books. But most authors hate email because "I wouldn't know what to write about" or "I don't want to spam anyone." Publicity expert Joan Stewart has been using email for more than 15 years and swears it's her top revenue generator. Whether you write fiction or nonfiction, or you're only thinking of writing a book, join Judith Briles and Joan Stewart for a life changing book marketing hour on AuthorU-Your Guide to Book Publishing today. You will get a peek behind the curtain and learn why email marketing can be your secret power tool. You will learn: -How best-selling authors are using it. -Why small email lists are often much more profitable than big lists. -Why using Outlook, Gmail and other email providers to send your messages can get you in trouble with the law. -How to create "hook" subject lines for your campaigns campaigns. -Key resources to use in creating titles and subject lines. It's another great show with Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Wednesday 2nd of December 2015
This week's edition of AuthorU-Your Guide to Book Publishing is all about creating a book that sells. Joining Dr. Judith Briles is Michele DeFlippo, founder of 1106Design.com. Together, they will dive into the six essential requirements every book (and author) needs to succeed: • Careful editing • Compelling title • Informative subtitle (for non-fiction) • Back cover text with a strong pitch • Interesting cover design • Meticulous interior design Get ready for heavy content, plenty of info and an awesome idea on creating thumbnails for your Amazon posting. If you are online, it's time for AuthorU-Your Guide to Book Publishing with Judith Briles, The Book Shepherd.
Tuesday 24th of November 2015
You may hear about getting #1 on Amazon's ebook list ... but have you heard what strategies are behind getting that status and what steps need to be done to set it up? This week's show on AuthorU-Your GUide to Book Publishing with Dr. Judith Briles deep dives into it. Her guest is Ellen Violette, author of Sell More eBooks. -Learn the 3 phases and what to do in each for bestseller status. -Key tactics in creating bonuses for ebook launch. -Learn the differences with KDP and countdown. -Tips for jump starting an ebook bestseller strategy. -Action steps for successful ebook launch. -And much more. Another excellent hour on uthoruU-Your Guide to Book Publishing.
Thursday 19th of November 2015
Both Newbie and Oldie authors continue to make the same publishing mistakes: they rush to publish. The Newbies don't know any better; the Oldies should. In today's AuthorU-Your Guide to Book Publishing, Dr. Judith Briles and award winning book and cover designer Nick Zelinger will deep dive into how to avoid the major taboo for all authors-the RTP Syndrome. Guaranteed, it's the kiss of book death. You will learn: -Critical questions every author should be asking self before jumping into publishing. -What gets an author into deep doo-doo when publishing a book. -Love it when a #book designer reveals insider tips to make your book soar in eyeball appeal. -Essential steps to take in book publishing that separates #authors from the the DIYers. And so much more. Another great show with Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 12th of November 2015
Judith Briles and AuthorU-Your Guide to Book Publishing welcome back Mark Coker, the visionary and CEO of Smashwords.com. As usual, Mark is unscripted on what's going on in publishing, ebooks and marketing. They will unravel: -Why #ebooks hit have the brick wall. -How to tap into the rich library ebook world. -What the long shadow of Amazon for authors is and why you should now avoid KDP Select, Kindle Unlimited. -Today's new virtual bookshelf and how it enhances author success. -Essential best practices for getting your book to shine. -New ideas to get older books new marketing juice. And, of course, much more. Another great hour with AuthorU-Your Guide to Book Publishing and host, Dr. Judith Briles,The Book Shepherd.
Thursday 5th of November 2015
How would you like to create a really successful book? Or turn all your blogs into a book? Or what the essential keys are to long term success? If yes, you want to listen in as Dr. Judith Briles hosts Nina Amir, the Inspiration to Creation Coach. - What you need to be successful. -How to create a book that sells. -What is the Author Attitude. -Why writing a book in one month is totally possible. Another great show with Judith Briles, The Book Shepherd on AuthorU-Your GUide to Book Publishing.
Friday 23rd of October 2015
What author doesn't want to sell a few truckloads of books within one month! Her guest for this show interviewed 27 authors who had sold over 1,000 books each within a 21-day period of time. If you want to know what they did; what worked (and didn't). You get 27 authors, book marketing experts ad savvy digital marketers who all responded to Ryan Mendenhahll's question, "How would you sell 1,000 books in 21 days?" On the show for the 29th, Judith's guest is Ryan Mendenhall, creator of the Book Marketing Summit and himself, a bestselling author. Judith promises: you don't want to miss this. Learn: Secrets of how to create book truckload sales from those who do it. -How to partner with others to push your book fast. -Why gathering kudos and praise enhances book sales. -Why the author's mindset is critical to book selling success. -Why and how to fine-tune author and book message to hook the buyer. And so much more. Another great show with The Book Shepherd, Dr. Judith Briles on AuthorU -Your Guide to Book Publishing
Thursday 15th of October 2015
Are you writing anything that has a story in it? How about dialogue? If so, you want to listen closely to Focus on Dialogue--and it's critical for both Fiction (of course) and nonfiction. The things that characters and interviews for NF say or don't say are often the deal-breakers, the clues to out comes and so much more. Have you ever wondered--if only someone had told me ... Guess what? They usually do. On the show for the 22nd, Judith's guest is Mara Purl--author, actress and host of a drama radio show that was widely popular on the BBC. Judith promises: you don't want to miss this. November is write a novel or nonfiction book in a month ... this is PERFECT to set the stage. Learn: -What is sub-text? -Why do so many NOT say what they mean? -What are the circumstances and how does the writer show what's happening? You are going to get a detailed explanation with examples and techniques for enriching and enhancing the dialogue in your fiction, your scripts and your narrative non-fiction. So Hot! Another great show with The Book Shepherd, Dr. Judith Briles on AuthorU - Your Guide to Book Publishing.
Social Media can poop any author out. Today's show is all about bringing the sizzle back ... or getting it started in the first place. We will start from scratch; re-embrace what you should have done in first place; jump into the big three and then hit hard on what makes sense in marketing and gulp, advertising. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors through the ever changing maze of social media. You will learn: -What to do about Facebook and why you should care about "insights" ... -What's the big deal about boosting anything. -What's hot in Facebook goups, ads and boosts. -What's a custom audience and how to create yours. -Get the 6 hot steps to be successful using social media. And much more. Another great show with AuthorU-Your Guide to Book Publishing.
Thursday 8th of October 2015
Publishing predators are everywhere. In your midst, under the rocks, at book publishing and writing conferences. Everywhere. Scams. Complaints ... all out to get your money. In this session of AuthorU-Your Guide to Book Publishing, The Book Shepherd, Dr. Judith Briles will guide you through a variety of tips to keep authors out of publishing trouble. You will learn: -How to identify publishing predators. -How to get out of contracts with them. -What techniques they use to upsell you. -Why you should avoid the majority of pay to publish companies. And much more. Another great show with AuthorU-Your Guide to Book Publishing.
Thursday 1st of October 2015
You've got a great idea, a concept, a box full of notes and tips ... you name it ... there's a book in there. Who is going to get it out so others know your amazing thoughts; those concepts; the solutions that will ease the pain of millions or entertain and delight those looking for an escape? It's a good question. Are you going to be the writer ... or do you need some help? Today's show is all about thos behind the scenes writers--the "ghosts" who take your ideas and get them in the reader's format. Master blogger and ghost writer Tammy Bleck joins Dr. Judith Briles today on an eye-opening, thought-provoking and fun show with AuthorU-Your Guide to Book Publishing. You will learn-- -What is ghostwriting, exactly? -Can it be lucrative for the writers ... and how about the "author"? -If you are a writer, how do you break into it? -How many different types of ghostwriters are there? -What are the difficulties involved in ghostwriting that an author should be aware of? -Do ghostwriters and authors need contracts? -What does ghostwriting cost? Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Wednesday 23rd of September 2015
Dr. Judith Briles reveals more publishing and book marketing AHAs and Mistakes that too many authors make ... and how to fix them is this edition of AuthorU-Your Guide to Book Publishing. The Book Shepherd will deep-dive into endorsements, how to set up pre-sales, gather reviews and so much more. It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. Your take-aways include: -What endorsements count; how to get them; and which to avoid. -Tips for Amazon pages. -Tips for setting up pre-sales and how to gather them. -The secret sauce of Author Central on Amazon. -Key components that every author needs to start out on his or her publishing journey. -Great ahas that will add to your book marketing mix. -What every author should be immediately adding to their social medial profiles. -What authors need to include in all all emails. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 17th of September 2015
It's a happy dance --or is it -- when you start down the publishing path? If you are like most authors, you are going to make mistakes ... we all do. Some of you will make a lot--others, just a few. Beginning with this edition of AuthorU-Your Guide to Book Publishing, The Book Shepherd Dr. Judith Briles is going to identify 11 mistakes that are repeated day-in and day-out with authors ... Newbies and Old-Timers. It's just you and Judith--listen and learn as she identifies the pitfalls that you will encounter and how to get yourself out of them when you hit them ... better yet, HOW TO AVOID authoring and publishing snafus and mistakes that can cost you huge amounts of money and suck your energy. You will learn-- -11 Mistakes to avoid pronto when it comes to publishing and authoring. -Tips for correcting mistakes and repairing publishing wounds. -Key components that every author needs to start out on his or her publishing journey. -Great ahas that will add to your book marketing mix. -How to get reviews for Amazon page without going nuts or kissing off money. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU-Your Guide to Book Publishing.
Wednesday 9th of September 2015
You've got a book ... now, where should it go to get into the hands of your SuperFans ... your readers-to-be? The library should be at the top of your list. Today, Dr. Judith Briles, the host of AuthorU-Your Guide to Book Publishing, will explore a variety of avenues in Libraryland. With her is Amy Collins, book marketer who knows how to reach the magic portals of libraries. You will learn-- -Why Libraries? -Are they really worth it? -What is going on with eBooks in libraries? -How do they make money for publishers? -The Best way to approach your local library. -How to grow “out” from your hometown success. Another great show with The Book Shepherd, Dr. Judith Briles and AuthorU - Your Guide to Book Publishing.
Wednesday 2nd of September 2015
One of the major jobs of an EDITOR is to make your words the star ... and that means YOU. There are critical steps to take now: Q: Should a book be edited? A: Are you breathing? Q: What kind of editing should a book have? A: There are a variety of edit styles and methods--most likely, you don't need them all. Q: How much does editing cost? A: What type of editing do you need? Q: How many edits should a book have? A: Most likely, less than the number of fingers on your hand. Q: When should a book be edited? A: When would you like to have your work come together and make you shine? Your take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor. 6. WHo should be the editor -- it's not your Mom and it's not your professor. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Barb Wilson, editor, partner in EditParner.com and author of fiction herself. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 27th of August 2015
Authors may not know that they need Pinterest, but they do! Book Marketing guru John Kremer joins Judith Briles with 7 awesome reasons why authors need to get on the Pinterest Train pronto. -How to create the right Boards and make them grow fast. -Why Pinterest is the single best selling tool on the Internet. -Savvy tips on how to create massive repins. -Why creating a public Board delivers a huge return to authors. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Wednesday 19th of August 2015
Fiction authors unite (and nonfiction authors too!) ... this show is for you. Judith Briles has Mark Stevens as her guest today. He is the Denver-based author of the Allison Coil Mystery Series—Antler Dust, Buried by the Roan, Trapline and Lake of Fire, which comes out next month from Midnight Ink. Trapline won the 2015 Colorado Book Award for best mystery. Today we will focus on CHARACTER DEVELOPMENT. You will learn: -Understanding your protagonist and understanding your narrative begins with exploring your point of view and attitude about the world. -Understanding other points of view. -Both the simplicity and complexity of the protagonist. -Characterization:knowing your protagonist and what challenges and tests will determine if they are put together in the correct manner to manage what the world throws at them. All story tellers, get ready to learn from a master of fiction with Dr. Judith Briles on AuthorU-Your Guide to Book Publishing.
Thursday 13th of August 2015
Authors need websites. Your critical online business card that is your branding, your voice, your YOU.The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert graphic designer Nick Taylor. With his background as an author, website designer and ebook formater, you get a triple whammy today. What MATTERS on your website? It's a critical question to get the answers to. You will learn ... -Key elements to a hot website. -Get ideas to revamp what you currently have. -Tips for goosing your SEO rankings and the Google Gods. -Latest on mobile website optimizing. -New Platform options to use. -Everyday mistakes to avoid. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Wednesday 5th of August 2015
Sell Your Books to Non-Bookstore Buyers ... that are Non-Returnable Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this show, you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits. Joining Dr. Judith Briles on AuthorU-Your Guide to Book Publishing is Brian Jud, a partner in The Premium Book Company and author of How to Make Real Money Selling Books. Your take-aways this hour included: -Where and how to find prospective buyers in each segment, and how to make sales presentations and negotiate profitable sales. -What is the definition of special sales? -How big the market is for non-bookstore sales. -How to prepare for selling in non-bookstore markets. -Great tips for selling into the retail segments. -Why non-bookstore markets are better for the indie and self-publishing publisher/author. -What the selling process is to non-retail buyers. -What kind of books sell best in airport stores,Supermarkets and Gift shops. -Why do businesses, armed services, associations, the government buy special sales books. It's a lot to cover during the hour ... AuthorU-Your Guide to Book Publishing has the answers.
Wednesday 29th of July 2015
Your book is coming. Your book is limping along. How are you going to shout it out? By yourself ... or are you going to bring in a publicity specialist? Today's author needs to know what's working in publicty; how to get it; when to avoid it; what to do when an interview goes sour and so much more. The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles and her guest expert Julie Schoerke, CEO of JKS Communications, specializing in books and authors. What MATTERS between the Covers of Your Book are critical to your content! You will learn ... -Key elements to a successful publicity campaign. -What to accept and what to reject in interviews. -What you need in a media kit to extract journalists and producers. -How to self-correct an interview on the spot. -The top mistakes that authors make in interviews. -What social media you need for different genres. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Thursday 23rd of July 2015
What goes between the covers of your book? Do you know all the components of the Front Matter and Back Matter of the book--which actually matter and what you can leave out? Did you know why the publication date you put on the copyright page can instantly age your book? Would you like to learn how to cross-promote you, your services and anything else you have to offer on just one page? The answers are here in this offering of AuthorU-Your Guide to Book Publishing with The Book Shepherd, Dr. Judith Briles. What MATTERS between the Covers of Your Book are critical to your content! You will learn ... -What makes up the Front and Back Matter are in a book. -Which items can be moved up. -What critical item lands on the copyright page. -When you should create separate a separate chapter for End Notes. -When an Index is a must have. and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Thursday 16th of July 2015
How would you like your words to be published in foreign lands? Lands that are beyond the country you live in? You can and this offering of AuthorU-Your Guide to Book Publishing will reveal the ins and outs of getting your book sold into foreign rights. Joining Dr. Judith Briles is Bob Erdmann, President of Columbine Commincations and Publications specializing in foreign rights publishing. You will learn ... -What Foreign Rights are? -What is the current market for books in foreign rights? -What is the difference between a “flat fee” and a “royalty based” foreign rights deal? -How much advance can an author expect? -Does an author/publisher get paid an advance but never hearing anything beyond that from the foreign publisher? -Should an author be worried about sending review copies to foreign publishers, especially PDFs? -What countries are most active? -How is a reasonable advance determined? and of course, much more ... Get ready for another fast-moving show on AuthorU-Your Guide to Book Publishing.
Thursday 9th of July 2015
Writers assume their biggest risks are defamation claims. Not so. Every year, hundreds of thousands of books are published, and only a few hundred libel cases hit the courts. But tens of thousands of writers have signed on to ugly, unfavorable contracts. They have given away the right to publish their work in print, ebook, audio, app, and all future formats, in all languages, worldwide, for the life of the copyright. Learn to spot the red flags of publishing and self-publishing contracts. Joining The Book Shepherd and Host Dr. Judith Briles is Helen Sedwick, and attorney and author of the Self-Publisher’s Legal Handbook. Helen uses thirty years of experience to cut through the legalese and show writers how to protect their work. Her website is http://HelenSedwick.com They will cover: -What is covered by copyright. -How to protect your copyright. -How to keep others from taking control of your work via theft-by-contract. -The scary topics of defamation and privacy. -and of course, much more ... Writing and publishing a book is an investment of time, money and emotion. Don’t give away your copyright by signing the wrong contract, or waste money by buying into a scam, or lose sleep by getting sued for defamation. Join us for another great hour with Judith Briles and AuthorU-Your Guide to Book Publishing.
Thursday 2nd of July 2015
Are you writing non-fiction? Would you like to write non-fiction? How would you like to write a book FAST? Really fast? You can and the reality of today's non-fiction market is getting a book out there, in the hands of your ideal reader. It could be for business development, labeling yourself as the go-to expert, gathering media attention. The landscape is yours. Get ready for a fast-paced hour on writing and how to create a book that isn't a tome. today's show is just with Judith Briles , the author of 33 books and counting. Her published work has been with both traditional and the indie worlds winning multi-awards and combined sales exceeding one million copies. Judith's books have ranged from the 400 page Zapping Conflict in the Health Care Workplace to the 96 page The CrowdFunding Guide for Authors and Writers. She will cover: -How to hone in on your topic and title -Why short is the new black -Could your book be a series? -What parts are vital to your topic, vision and work? -The pitfalls you will run into and how to circumvent them -Social media assists -ted and much more ... Judith teaches a class on How to Write a Book in Only 4 Weeks in Denver Colorado and has created a special online course starting the first Tuesday in August. Details are at http://TheBookShepherd.com Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Wednesday 24th of June 2015
Get ready for a fast-paced hour on author boo-boos ... some you probably know; many you don't think about. Joining Judith Briles is multi-award winning designer Rebecca Finkel ofr F+P Design vased in Ft. Collins, Colorado. Together, they will cover -The Dos and Don'ts for eBook conversion -How to avoid bad timing on book publication -How to handle pre-mature media interviews before you have a book out -Social media snafus -Author media hiccups and how to avoid why "blitzing it" is critical -and much more ... Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Wednesday 17th of June 2015
Get ready for a fast-paced hour on the ins and outs of creating a book launch. Dr. Judith Briles has Brainstormed and created hundreds of book launches for her clients. Within this edition of AuthorU-Your Guide to Book Publishing, she will reveal one of her clients pre-sold his entire first print edition before the book was published! Judith will cover: -The Dos and Don'ts for creating a successful book launch; -What needs to be done to set up for both online and brick & mortar bookstores; -Secret sauce tips in setting up your Amazon pages; -Social media strategies; and much more ... Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 11th of June 2015
Books are in print, in "e", in visual and in voice. "Giving Your Book a Voice" - Creating Audiobooks is something that all authors should consider creating for their books--both fiction and nonfiction. Joining host Dr. Judith Briles will be Richard Rieman, a four-time winner of Edge Studio’s National Script Recording Contests. Richard's background in radio news includes the RKO Radio Networks in NYC, WTOP in Washington DC, and WLS and WMAQ Radio in Chicago. They will cover: -Options for creating an audiobook for sale on Amazon, Audible, iTunes or on CDs. -How to use ACX, Amazon's Audio Creation Exchange to get narrators and editors for your audiobook Audiobook Revenue Streams -Should you narrate your own book - and how do you do it? -Creating your own low-cost home recording studio. Richard Rieman has a smiling Irish eyes and a rich, warm voice to match, he is an experienced Audiobook narrator and a professionally trained Voice Actor. Richard’s Audiobook narrations for Amazon, Audible and iTunes include the best-selling “eBay 2014,” “Lincoln Revisited,” “Planet Radio” and over 20 more. He is a graduate of the ACX (Audio Creation Exchange, owned by Amazon) Audiobook Master Class. His website is www.RRVoice.com and email Richard@RRVoice.com. Get ready for another fast hour on AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 4th of June 2015
Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW (really, NOW)--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is: http://bit.ly/CrowdFundingGuide In Part II, she will deep-dive into: -What the essentials are that every crowdfunding campaign needs to succeed. -Who are the social media players to support your efforts. -What social media checklists you need. -Tips for continuing momentum and the final push. -How to create a CrowdFunding GamePlan and what the key components are on it. -An awesome Cheat Sheet to speed you along. Don't miss this hour ... Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 28th of May 2015
Authors are looking for ways to fund and pay for their books--from creating to production to printing. This show and next week's is all about crowdfunding Judith's way. She has a brand, spanking new book that you want to get NOW--The CrowdFunding Guide for Authors & Writers: Get FREE Money to Finance Your Book. The link to get it on Amazon is: http://bit.ly/CrowdFundingGuide In Part I, she will deep-dive into: -What the money crunches are. -Who the key players are you should consider using for your campaign platform. -What the costs are and how you should handle any taxes due. -Timelines that range from Day 1 to as far out as Year 1 (for the real planners). Don't miss this hour ... Another great show on AuthorU-Your Guide to Book Publishing.
Wednesday 20th of May 2015
Authors are looking for ways to build a better, bigger and stronger publishing platform--to expand their brand and create more revenue. Joining The Book Shepherd Judith Briles is ebook expert and graphics designer Nick Taylor. Their mission is to show you how to repurpose what you have in creating new material without reinventing the writing wheel. Could your book have 9 lives? In this show, they will deep-dive into: -What is Retail Search Engine Optimization and why you should care. -How to build a larger back list for your publishing empire. -What to do to bring an older title back to life. -How to morph a single chapter into a new book. -What is a trickle book campaign ... and much more Don't miss it this hour ... Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 14th of May 2015
The AuthorU Extravaganza is over and The Book Shepherd, Judith Briles will be highlighting several of the key takeaways from it over the next two shows. The Extravaganza is designed for the author who is serious about being seriously successful. In this show, Judith Briles deep-dives into: -What are the top mistakes authors (and designers) make with interior designs? -What elements do you need to start your publishing business and keep it going? -What are the key places to go to get ISBNs? -What the best resources for royalty free images? -What are the key questions you should be asking a book designer? Those questions and much more will be covered throughout the hour. Don't miss it! Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 7th of May 2015
What author doesn't want to sell books? You will learn a variety of ways that you will begin to enjoy book marketing. The result book sales. John Kremer, marketing guru has several tips throughout the hour. In this show, Judith Briles deep-dives into book marketing via social media. -Why virtual blog tours have lost their luster. -What to do with your online marketing campaign. -Why your website must be mobile friendly today. -Why you don't need a zillion ways to market your book. -What's hot with Pinterest. Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is John Kremer, the author of 1001 Ways to Market Your Books. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 30th of April 2015
What author doesn't want to rock Amazon. There are a lot of options--so fantastic; others not so hot. Judith will explore what to use, what to avoid within the Amazon empire including which options are best for selling your books. In this show, Judith Briles deep-dives into Amazon -What is old, what is new and what authors should bypass with Amazon? -Has Amazon KDP Select lost its mojo? -Where do all those used book resales come from? -Should you or shouldn't you do a Matchbook program? -What are the different doors that authors can sell books within Amazon? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Amy Collins, author of The Write Way and CEO of New Shelves Distribution. Another great show on AuthorU-Your Guide to Book Publishing.
Wednesday 22nd of April 2015
What author doesn't to be branded as the expert and go to person? What author doesn't want his or her book to be the "bomb"? Many talk about branding, but it's more than a name, logo or even a book cover. In this show, Judith Briles deep-dives into branding. -What is branding and why should you care? -What steps should an author take to brand? -Can an author have more than one brand? Those questions and much more will be covered throughout the hour. Don't miss it! Joining Dr. Judith Briles is Lori Ruff, passionate social influencer and the Chief Branding Evangelist of ALPHA. Another great show on AuthorU-Your Guide to Book Publishing.
Thursday 16th of April 2015
What author doesn't want fans ... superfans ... that wait for every new item you create? Books, Products ... you name it. When they hear that you have something "new" out, they are first in line to get your latest. Today's AuthorU-Your Guide to Book Publishing is all about creating the Super Reader and finding the SuperFan. You will get tricks and tips that will soar your marketing exposure and buys. What are Super Readers and Superfans, and why do you want them? How many Superfans do you need? How do you find your Superfans and engage with them? How to segment your market for each phase of your book launch and each step in your readers buying behavior. Joining Dr. Judith Briles is Bill Van Orsdel, the Chief Marketing Officer of BookFuel.com. Another great show on AuthorU-Your Guide to Book Publishing.
Tuesday 7th of April 2015
Should a book be edited? A: Does it get cold in Alaska? What kind of editing should a book have? A: How many fingers do you have? How much does editing cost? A: What type of editing do you need? When should a book be edited? A: When would you like to have your work some together? Today's show take-aways include: 1. The importance of clarity in one's writing 2. Make it flow 3. The basics: spelling, grammar, punctuation, subject-verb agreement, etc. 4. Keeping the reader's attention. Write for the reader. Of course, if you're independently wealthy and don't care about book sales, then be completely self-indulgent, by all means. 5. Why you need an editor 6. And an editor with bona fides, with testimonials-- not someone who used to teach English. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Bruce Goldberg, editor. Bruce has worn multiple hats--Reporter, Associate Editor at the Denver Business Journal, Sports Editor and is the President of the Denver Press Club Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 2nd of April 2015
Once Authors have a book out, it's official ... expertise can be claimed ... but can it be supported? Will the media identify you as such. Will audiences want to hear you? Will your readers look at your book, buy your book, even read your book and say--that's who I need to work with, go to, consult, hire? All critical questions and we have answers today. Back again is Publicity Hound Joan Stewart. Judith Briles and she will cover: 1. Authors are authors. They write books. Why must they also be experts? 2. What exactly is an expert? 3. What do experts do? 4. How can a fiction author become an expert? Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 26th of March 2015
SEO, or Search Engine Optimization, is an important factor for your website and blog. Get the latest in hot tips and tools ... Learn some of the basic tips about title, keywords and descriptions to have on your website, pages and blog posts (this includes images too!). With all of the available technology, it can feel challenging to determine what tools may be best to implement for your business. In addition, it can also feel overwhelming wondering what type of learning curve may be involved to understand and learn new software. You’ll have the chance to discover some free and low cost online tools to assist you with this process. Your take-aways for this show include: -Discover straight-forward, easy-to-use online tools that do not require knowledge of HTML coding to implement. -Get insider search tips for keywords and descriptions. -Identify tools that are a cost effective (meaning cheap) to create impact. -Get your website soaring to the top of search engines. -Have some fun with technology! Judith Briles' guest is her favorite Geek Girl, Kelly Johnson. As a Virtual Assistant and founder of CornerstoneVA.com, Kelly has to jumble a variety of gizmos and gadgets every day for her global clients to stay on top of the visitors SEO searches. Learn from a pro who knows how to make authors tick and click. Get ready for another great hour with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 19th of March 2015
Does an author need a book trailer for his or her book? Let's start with a few questions: 1. Is video important for the promotion and marketing of a new book. Yes. 2. Are there as many ways to make a book trailer as there are books. Yes. 3. The most popular question about book trailers? How much will it cost? And how much is a red car? Statement 2 above tells you there are many MANY ways to create a book trailer and just as many price points. And everything in between. You truly can find an option for every price range. *Book trailers is a very broad term. Indeed there are productions in the same style as movie trailers, but most often video support for book releases falls more into the “video press release” category. You are going to learn a lot in this edition of AuthorU-Your Guide to Book Publishing with Dr. Judith Briles and her special guest Susie Scott, producer at i25productions.com.
Thursday 12th of March 2015
How would you like to be able to shout your book out EVERYWHERE? How would you like to really create unique and compelling content that drives readers, viewers, listeners to you and whatever you are about? Today's show is all about doing just that. Today, Dr. Judith Briles features Mitchell Levy, the CEO and Thought Leader Architech at THiNKaha. During the hour, you will learn: -How to get your content into a book quickly--as in less than 8 hours. -How to create a stand-alone social media enable eBook to test drive an idea. -How to create a social media enable eBook to complement a book or other product. -How to AMPLIFY anything that you have once you have it. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.
Thursday 5th of March 2015
How would you like to create a book, get it published with quality at its core and do it without feeling that you need Fort Knox to underwrite the costs? You can and you will learn a variety of tricks--some old, some very new, to make that happen on AuthorU-Your Guide to Book Publishing. Today, Dr. Judith Briles features Robin Cutler, Senior Manager of Independent Publishing in the Ingram Content Group. During the hour, you will learn: -The fast and quick secret to publish outside the U.S. -How to get your content into a book quickly. -How to create distribution with a click. -How IngramSpark puts your book on the global book buying list. -What IngramSpark is and what sets it apart from the rest of the digital players. -Get the ins and outs of the publishing platform. -Understand the costs ... and what you get for your money with IngramSpark (alot!). Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.
Thursday 26th of February 2015
Are you speaking on your books? Do you know that one of the hottest positionings come come from the "short" talk market? That a TED talk can leap frog your expertise? Today on AuthorU-Your Guide to Book Publishing, Dr. Judith Briles features Hayley Foster, a TED coach and author of Creating Short Talks. During the hour, you will learn: 1. Brief introduction to TED/TEDx for the uninitiated (You’d be surprised how many people still have no idea) 2. Understanding the impact of TED on popular culture 3. What do TED/TEDx talks have to do with my book? 4. Since you are the Short Talk Expert ™, can you tell us the distinction between a short talk and a TED-style talk? 5. What goes into a TED-style talk? 6. What would I gain from a coaching experience for my message? 7. Tips to improve the listener’s public speaking outcomes right away. Another great hour is ready to unfold to move you and your book forward on AuthorU-Your Guide to Book Publishing.
Tuesday 17th of February 2015
The experts agree that publicity is 10 times more valuable than advertising ... but what is it ... and what do you need to do to get it for your book? Critical questions and today's show has the answers. Judith Briles' guest today is Sandra Beckwith, a book marketing coach and award-winning former publicist. She talks, and reveals, what it is and how to get your share of it. Sandra will even divulge some of her insider success secrets that come from years of working with the press. Hot! Throughout the hour, they will cover: -What is it? -How does it differ from advertising? -Essential buzz-building mindset. -Using that mindset to attract media attention. -3 best and easiest-to-use publicity tactics. -How to build a publicity media list. -Mistakes to avoid. -Common mistakes even the pros make.
Thursday 12th of February 2015
Good writing has to grab the reader immediately, then draw them into the world the author has created. It may seem that is just takes "talent" to accomplish this. Actually, it also takes skill. Talent can't be taught. Skill can. Joining Judith Briles, The Book Shepherd and host, is Mara Purl a best-selling and an award winning fiction and nonfiction author. Before that, she wrote and produced a hit show radio drama for the BBC. She'll be presenting an interactive Flash-Fiction Session where participants are actually going to create a piece of work in 45 minutes. Throughout the hour, we will cover: 1 - Premise -- What's your story about? What's one of your deepest beliefs as a writer? How do you get it on the page? 2 - Narrative Voice -- What do you have to say? What "voice" will say it? 3 - Character Development - 1st person, 2nd person and 3rd person. One can be limiting; one puts the reader in the hot seat; one is the reader. 4 - Story structure - Screen writing has one of the tightest kinds of structures. Map your story scene-to-scene, plot point to plot point. 5 - Dialogue - How do you make it sound real? How do you get characters to say both what they mean, and what they don't mean? 6 - Killer copy - How do you distill your story down to a 1- to 30-second "elevator speech"?
Thursday 5th of February 2015
There’s an astonishingly huge difference between publishing your own book, and taking on other authors and trying to make a profitable business out of publishing their books. As the Indie Publishing field matures, we’re starting to see more authors attempt this leap. Others are forming publishing cooperatives, and still others are acting on plans to create small presses. Joining Judith Briles, The Book Shephered is Joel Friedlander is an award-winning book designer, a blogger, the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish and the recently published The Self-Publisher's Ultimate Resource Guide. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap. They will discuss the positive and expected evolutionary changes, as simple organisms develop into more complex ones, creating new opportunities for all concerned. But even in the era of the 72-hour ebook (“Write it on Day 1! Prep it on Day 2! Publish it on Day 3!”), there’s a whole lot involved in making this transition from author to publisher. If you’re one of those authors who has caught the “publishing bug,” if you think you can take your success to the next level, here’s some guidance from someone who’s been there and who wants to see you succeed. Judith and Joel will reveal 7 Tips for Taking the Leap from Author to Publisher. Don't miss this show on AuthorU-YourGuide to Book Publishing!
Thursday 29th of January 2015
Today's show is all about the ONE, single missing piece in web marketing. You are probably up to your eyeballs in how to do this and how to do that. Whether it's Facebook, Twitter, Pinterest, Google+, LinkedIn ... you name it; a lot is repetitive yet there is ONE SINGLE oversight. No more for the listeners to AuthorU-Your Guide to Book Publishing. My guest today is Marty Dickinson is the co-author of Web Marketing All-in-One for Dummies. He is also a 20-year full-time web marketer and certified platinum level service provider for CloudNet360 and he's here to talk to us about a new discovery he's made that simply NO ONE is talking about when it comes to selling more books, getting more speaking gigs, or simply running a business...He claims, this One Missing Piece is the key to consistent growth in a shaky economy. Your take-aways include: -The One missing thing to your web marketing success and business. -Treat every website visitor like they are a piece of gold. -Convert more website visitors to customers....faster. -Get higher conversion rates for every email you send to your list. -Eliminate hackers and malicious code from your website forever! -Double your sales value per customer without spending any more effort to get the second or third sale. -Use your author skills and credentials to build a residual income empire! -Keep or improve your search engine positions. -Manage all of these things without having to pay programmers to tie it all together. Another great show with Dr. Judith Briles, The Book Shepherd and AuthorU-Your Guide to Book Publishing.
Thursday 22nd of January 2015
No matter how much you think you need to publish a book--surprise, you may need more. The world of crowdfunding keeps changing for authors. Back again is the amazing Amanda Barbara, bringing AuthorU-Your Guide to Book Publishing listeners a wealth of information on insider tips and tricks to be successful with a campaign. Today, you’ve struck gold. Her motto is: Pubslush is not successful if you aren't successful. I love this attitude. Amanda is the CEO of PubSlush, the #1 crowdfunding site that is dedicated to authors and their books. She is an advocate for all things crowdfunding in the publishing world; speaks frequently at publishing conferences; and is a philanthropist at heart--serving on a variety of boards for children's literacy and the PubSlush Foundation. Join us for a compelling conversation, where you’ll hear all about: -What the key changes in crowdfunding for the author are in 2015. -Why Pubslush is different from everyone else and why you should care. -How to create the right rewards for your crowd. -Tips on how to entice your supporters. -How to market your book pre-publication. -How to develop an author-reader relationship. -How to launch your book with a bang. -What's new with book and buyer fulfillment. And, as always … much more. Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.
Thursday 15th of January 2015
No matter how well you write, let’s face it, most authors aren’t online marketing experts. Chances are, you have neither the time nor budget to develop that expertise — you just want trustworthy advice and easy-to-implement ideas that will produce results! Well, today, you’ve struck gold. My guest on January 15, 2015 is a highly skilled writer, editor and digital marketer. Meet Hunter Boyle. As an editor, he’s grown several email lists, and as a marketer, he’s worked with best-selling authors across all genres. Hunter's first job out of college was producing iconic author Saul Bellow’s final literary magazine, but his long career in publishing is firmly rooted in the digital side. Join us for a compelling conversation, where you’ll hear all about: •The biggest mistakes authors make with digital and email marketing •Proven tactics to grow your fan base with email and social •Simple changes that will make your website more “sticky” •Tips for increasing engagement with your fans online •What best-selling authors are doing with email today to boost sales •Tools and resources to save you time and effort And, as always … much more. Another terrific show is coming your way with Author U - Your Guide to Book Publishing and Dr. Judith Briles, your Book Shepherd.
Thursday 8th of January 2015
With upwards of 3 million new books being published every year, it's tough to achieve publishing success. As an author, even if you've written a great book, there are so many missteps you can take that can derail your chances for success. There are things you need to do before you write, marketing that needs to take place before and after your book is printed and so much more. My guest, Bret Ridgway, has been a guest on this show multiple times where he's shared his insider knowledge about the world of information marketing. His latest book is co-authored and titled: Mistakes Authors Make: Essential Steps for Publishing Success that can help your learn to avoid the fifty biggest mistakes that authors make. -What's the end game for your book? -How many of the "hats" that an author might wear really fit you? -The little talked about subject of book consumption -How are you going to attract the browsing buyer? -Building name capture mechanisms inside your books Another terrific program with Dr. Judith Briles, The Book Shepherd and Host of Author U - Your Guide to Book Publishing.
Tuesday 30th of December 2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into all the nuances of working with a Book Shepherd ... from your idea to manuscript to execution to the TaDah--your book. She is solo today... as a Book Shepherd to hundreds of books that have launched, she "see's books" and wants to make sure that the author sees his or her book as well. Her website is www.TheBookShepherd.com Book Shepherd's are master project managers of the creation of your book. A Book Shepherd should be a master of multiple components in publishing--from writing, to design, to marketing, to knowing what players will bring your book alive and so much more. Publishing isn't a piece of cake--it's work. A great Book Shepherd is the icing on your cake. •What is a Book Shepherd? •Where do you find one? •What does a Book Shepherd cost? •What are the must haves/dos in working with a Book Shepherd? •What can a Book Shepherd do for the Author and the Book? •What does a Book Shepherd cost? •What is the Author's responsibility in working with a Book Shepherd? •What is the Book Shepherd's responsibility in working with an author? •What about social media, can a Book Shepherd help here? •What about marketing, should a Book Shepherd know what needs to be done? •If the clock could be wound back, what should the author do, and not do? And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Friday 19th of December 2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into how to "work an author event" and "celebration." With her is million book bestseller Susan RoAne. Her book, How to Work a Room was published 25 years ago and celebrates a new edition this year. Learn: -Hot tips for creating a book celebration. -What the key differences between book signing and a book event. -The #1 reason how a book signing ca work. -Tips on how to make your book event festive. -How "small conversations" can sell lots of books. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Thursday 18th of December 2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into jkey components of the Author's Journey--from idea to execution to outcome. With her is author Ashlee Bratton who launched Life Before the Lottery this fall after a crowdfunding venture. -Where do ideas come from? -How does an author deal with the unexpected--all the hiccups that can pop up at any time? -What are the must haves/dos to make the author journey successful? -What types of author pics do you need to complete the package of an author? -What are the must haves to create a successful crowdfunding campaign and what should be avoided? -When should the promo start for a book--before or after the author has it in hand? -What types of venues should be considered for a book launch/celebration? -If the clock could be wound back, what should the author do, and not do? -What's next in the Journey? And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Thursday 11th of December 2014
This week's show focuses on all the gizmos and gadgets, online shopping carts and email marketing/newsletter services that can make the author's publishing, writing and marketing life sane. Kelly Johnson, Judith's favorite Geek Girl, joins her today. Kelly is the owner of CornerstoneVA.com. You will learn about: -Mail Chimp -AWebetr -Constant Contact -Vertical Response -CloudNet360 (Premium Web Cart) -1ShoppingCart -InfusionSoft and much more. Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Thursday 4th of December 2014
Throughout the final quarter of the year, Judith features top members of "her team" in the creation of THE BOOK. This week's show comes back to the cover and interior... with a different voice, Michele DeFlippo, the CEO of 1106Design.com. Critical advice: love your book cover because buyers look at it, and buy it. Starting with the COVER, they explore: What is a book cover? A package that answers the buyer's only question: What's in it for ME? How should it look? Like similar bestsellers. Capture the correct mood. How should it work? The right words, arranged in the right way, on the front, back and spine. All marketing roads lead to your book cover. This is not the place to save money. How to hire the right designer. Someone who cares enough to challenge your thinking. Concepts vs. variations. No financial surprises! Continuing with the INTERIOR ... Why you should never use Word to lay out your book. Why Do-it-yourself templates are plain vanilla, boring. You are sold the level you can work with, not the level you need. How to compare a Word page to a designed and properly typeset bestseller and see the difference. Rules of Book Typography = better reading comprehension. Love your book interior because it's beautiful in the hand and easy to read. Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Monday 24th of November 2014
How would you like to win a contest that is based on the quality and creativity of your work? You can. AuthorU.org is sponsoring, along with two dozen other majors--likes IngramSpark, Thomson Shore, New Shelves, The Book Shepherd, Tattered Cover Book Store, the BookBar, Total Printing Systems, Cornerstone Virtual Assistance, WaveCloud, Color House Graphics, 1106 Design, NZ Graphics, F+P Design, the Publicity Hound, Creative Journey, US Book News Awards Editing, Ashography and Daniel Hall Presents. There are four main categories: Fiction, NonFiction, YA-Juvenile, Childrens The one single catch: you cannot be already published (meaning you have books for sale) in the genre you are entering. You will get all the details in the show aired on Thanksgiving--the how-tos, what-fors, and the prizes. DON'T MISS IT! The Early Bird entry ends on November 30th ... all manuscripts must be received by January 15th. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Draft to Dream Book Publishing Competition ... where 4 winners will get $10,000 each in prizes and 20 runner-ups will get $700 each. You can get all the Details ... the Rules ... and How to Enter at the AuthorU.org website: htttp:AuthorU.org Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Thursday 20th of November 2014
Are all printing options alike? Do you have a clue on what happens once you engage a printer--what happens before the ink goes on? And what happens in the cover printing and binding? Most authors don't think about it all ... and as an author, you should. Good questions to ask and the answers are within today's show PLUS 21 Answers to questions you should be asking ... for what is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the Top 20 plus 1 Questions that every author, every publisher should ask a printer. Think of it as Part II of the session early this month on printing books--this round with Sandy Gould who brings 17 years of printing experience to produce your best book. Sandy is one of the expert voices from Color House Graphics. 1. Do you provide printing services for self-publishers and authors? 2. What types of files do you accept? 3. What should my designer receive from you before they prepare files for my book? 4. How long will it take to produce my book? 5. What type of proofs should I request? 6. What are overs and unders? 7. What is the difference between offset and digital printing? 8. What does the acronym PPI stand for and why does it matter? 9. What is the difference between natural shade and white paper? 10. What are bleeds on text pages and why do they matter? 11. What is the difference between matte and gloss lamination? 12. What binding styles and trim sizes fit you best? 13. Why does hard cover cost more than soft cover? 14. What should I know about case-bound cover options? 15. What are signature breaks and how would this affect my page count? 16. What would be considered a good page count? 17. What choices do I have for packaging my books? 18. What are your normal shipping procedures and what information do you need from me? 19. What happens to my files after you finish my project? 20. What should I do if I need more books? 21. Will a reprint be significantly less expensive than my first printing? Get ready for a great show on Authoru U-Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd!
Thursday 13th of November 2014
Are all book designers alike? It's a good questions and the answer is, No way ... and you need to know what's out there and which is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in what's between the sheets and on top of your covers when it comes to book designing with a multi-award winning cover and book designer, Nick Zelinger of NZ Graphics. Nick knows books inside and out. -Learn Tips and Tricks on how to prep your manuscript for the designer. -What types of designs work best with different genres? -Cover options ... so your book isn't the ugly one. -How to work with your designer to maximize your return. -How to use parts of your cover within your interior. -Differences in Fiction and NonFiction designing. -How to make your cover and interior competitive. And, as always ... much more. Nick Zelinger is a graphic designer for over 20 years, has worked for ad agencies and printing companies; been an art director for an aviation magazine; has designed product packaging for manufacturers; created large signage for storefronts and company vehicles and Rapid Transit; designed promotional material for the Denver Broncos, Colorado Rockies, KOA Radio and Clear Channel. The majority of his work has been book design. His cover designs and interior layouts have earned him numerous awards, such as Best Cover Design by USA Book News, National and International Awards, Indie Excellence Book Awards, IPPY Awards, Foreword Magazine's Book of the Year Award, the Beverly Hills Book Awards, and many more. Nick also produces misc. marketing materials for his authors: posters, sell sheets, postcards, bookmarks, banners, business cards, and company logos. He is the co-author of “Another Nightmare Gig from Hell: Musicians Tales of Wonder and Woe.” Nick is also a working musician since the age of 16, and currently performs with the rock band, Thin Ice. Get ready for a great show on Authoru U-Your Guide to Book Publishing!
Thursday 6th of November 2014
Are all book printers alike? It's a good questions and the answer is, Nope ... and you need to know what's out there and which is best for you and your book. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things relating to book printing with Dave Raymond, the Regional Sales Manager at Thomson Shore and knows books! www.ThomsonShore.com -Are printing fees negotiable? -What types of paper are best for certain books. -Cover options ... the good, the bad and the oh-so-ugly. -IDing the best print methods. -Differences in digital vs. offset. And, as always ... much more. Join Judith Briles, the Book Shepherd, and Author U - Your Guide to Book Publishing
Thursday 30th of October 2014
This week's show on Author U - Your Guide to Book Publishing is all treats, no tricks. Using social media to sell your books is the portal that every author needs to understand, to use, and remove the resistance roadblocks that hinder their results. Today's guest is Aliza Sherman, a pioneer in all things "web"--she is an co-author of the best-selling Social Media Engagement for Dummies. Her early work on the Internet and in the early days of Silicon Alley helped pave the way for today's new media industry. You will learn: -How much time do you need to invest in social media. -How much money do you need to invest in your social media strategies. -How to build your author platform through social media. -How to create a community and get it thriving. -How to create pre-sales via your social media channels. -How to convert your postings to purchases. -How Fiction authors can develop characters and narrative with social media tools. -How to avoid social media pitfalls.
Thursday 23rd of October 2014
Nope, eBooks didn't eliminate print books, contrary to what many thought would happen--print books are doing well, in fact, sales were up 4.3% this summer. BUT, eBooks are an important part to your mix. Today's show will focus on some of the old, but lots of the new--especially with what's bubbling up with eBooks for kids. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into the latest in all things eBooks with Nick Taylor. Nick designs eBooks for authors and publishers, is based in the U.S. and has the skills to make your book look awesome. Nick is an author of several fiction fantasy books--he gets what authors are facing in today's world. •What's hot with ebooks today. •KIDS' ebooks... a whole new world. •How to market your ebook--is there a twist from print books? •How to create a stellar book promotion campaign including promotions. •Yes you can, how to include illustrations. •When to bundle your book sales with print book. •How to prep your book for ebook conversion. •What to pay ... and what not to pay for. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Thursday 16th of October 2014
Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into Creativity with a Twist--how to develop the skill that we all have. Her guest is Ronda Sheya, principal in the Sheya-Group.com in Colorado. AND, one of the creative forces when Radio Disney started. •How to break the creative block. •Why is creativity different from invention. •How to use creativity in your book marketing and promotion. •How to create a stellar book promotion campaign including promotions. •ID the key steps in getting your creative juices salivating. •Why "clutter" is the enemy of all creativity. •How to capture ideas quickly. *Why "play" is essential to creativity. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Thursday 9th of October 2014
Your photos are a critical component to any author's online and offline presence. The questions: What photos are on your website?, What photos and images are in your social media outreach? and What photos and images are you using to support both you and your book? become critical in your overall Game Plan. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into what's what in photos today with master photographer, Ashlee Bratton. Ashlee is an award winning photographer (Ashography.com) who has the skills to make authors look awesome? Ashlee is also the author of the just released, Life Before the Lottery. -What types of author pics do you need? -Different locations to use. -How much should you pay and how to negotiate. -How to create a stellar book promotion campaign including promotions. -What are the key components of putting a video together. -Is any video better than no video? “Done is better than good.” -What works for you, your pics, your books, your promo ... everything ... -And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Thursday 2nd of October 2014
Videos are a critical component to any author's online presence. The questions: -What videos are on your website? -What videos are in your social media outreach? and -What videos are you using to support both you and your book? become critical in your overall Game Plan. Today, on Author U-Your Guide to Book Publishing, Judith will deep-dive into what's what in videos today with Producer Susie Scott. Susie has built on her degree in Journalism/Documentary Film along with many years of experience in the television/radio/film/broadcast world -- from the part-time evening receptionist for a local station, to the owner of a 14 year success story with i25productions, inc. Your take-aways include: -How to create a budget for videos from multiple levels. -How to NOT let your videos look like they are a shaky-am production. -How to create a book trailer. -How to use videos in book promotion. What are the key components of putting a video together. -Is any video better than no video? “Done is better than good.” -What works for you, your product and positioning. And, as always ... much more. Another great hour with Dr. Judith Briles, The Book Shepherd and CEO of AuthorU.org.
Thursday 25th of September 2014
Authors and authors-to-be want to make sure they have enough money to fund their book project. Crowdfunding is one of their go-to places to bring in those moneys. Today's program brings in a key player from Kickstarter is going to give inside tips and tricks to create a campaign and make it succeed. Kickstarter has some new rules and guidelines--learn them first hand. •Creating ideal rewards for donors. •Components that every campaign needs. •Key strategies that are needed and ones to avoid. •How to tell if you've got a book that will attract donors. •Where short cuts can be used and where never to short cut. •What to expect within a campaign. •How to create the timing to roll out a campaign •Items to include in your project page. •Promoting a project once it's live. •Identifying the right time to run a Kickstarter campaign for your book. •Tips on setting project goal. •Making a good Kickstarter video. •And lots more ... Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 18th of September 2014
Authors and authors-to-be want to know what what the true cost of publishing is. And the answer is: it depends. It depends on what type of book you have. It depends on what your market for selling is. It depends on what your personal goal is. It depends on what resources you have ... and what you don't have. It depends. In this show, Judith will identify many of the "must haves" and include the ranges of what you can pay ... from the "OK" to the "Rolls Royce" version. -Does the cost of publishing have to break your wallet? -How to tell what are must dos and what are nice to haves. -Where short cuts can be used and where never to short cut. -What to expect to pay for various services to get your book "done". -And lots more ... Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 11th of September 2014
Part II ... Every author and writer needs a Timeline, let few create them ... and in case of BOOK ... most authors just want to get it written ... thinking about marketing, publicity, the production needs post the writing. Not after this show. Judith lays out in two parts--last week and this what you need to get on your calendar starting (gulp) a year in front on your book birthday ... and post ... get your calendar open and starting IDing key benchmarks for you and your book's success! Another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles.
Thursday 4th of September 2014
I'ts Part I ... Every author and writer needs a Timeline, let few create them ... and in case of BOOK ... most authors just want to get it written ... thinking about marketing, publicity, the production needs post the writing. Not after this show. Judith lays out in two parts--this week and next what you need to get on your calendar starting (gulp) a year in front on your book birthday ... and post ... get your calendar open and starting IDing key benchmarks for you and your book's success! Another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles.
Thursday 28th of August 2014
Every author and writer gets stuck once in awhile ... we need juice... where does it come from? Joining Judith Briles today is Jake Williams, author, illustrator, artist who develops pics and illustrations on the spot. Learn tips and tricks to get your creativity spark flowing if you are stuck. Another great show on Author U - Your Guide to Book Publishing.
Thursday 21st of August 2014
Libraries are a great place to sell your book to ... as well as create events around you and your book. In this edition of Author U - Your Guide to Book Publishing, Judith has Kari May, the President of the Elbert County Library District AND President of the Colorado Association of Libraries. She has no aspirations to be an author – after all, all authors need an audience of readers, and reading is something she is good at. They explore: -Libraries provide a “test place” for readers to discover new authors -Evaluation process for selecting books for the library collection -Digital Commerce – how the eBook format has changed the games for librarians as well as for authors -How Libraries want to help authors succeed -Perception by publishers that libraries are a threat to sales, particularly in the digital arena -How to "romance" your librarian to bring your book(s) in -and more! Lots to talk about ... tune in for another great show on Author U - Your Guide to Book Publishing with Dr. Judith Briles, The Book Shepherd.
Thursday 14th of August 2014
You've got a book, or will soon ... what's next? Next is what's next. Joining Judith Briles today is Rebecca Finkel, multi-award winning designer. Think: 1. conversion to kindle -Is it a good idea? -How about kindle only no print book -What about Smashwords? 2. conversion to Inkling -Why -What does it do more 3. Update older covers -Create a Fresh look -Get a Better audience -Seen as new -Creates Other marketing strategies 4. How to work with a designer? -Words to images -How to deal with Egos - Is it easier to do it by yourself? And lots more... Recognized nationally and regionally for award-winning book design, Rebecca Finkel, owner of F + P Graphic Design, specializes in multi-faceted projects; integrating text, photos, and graphics to create a unique look. Rebecca enjoys finding solutions to complex design projects. In addition to books, Rebecca creates eBooks, calendars, catalogs, logos, brochures, and marketing collateral. From initial concept to printed product, F + P Graphic Design sees projects through on deadline and on budget.
Friday 8th of August 2014
Authors, Books and Book Reviews all go together. Today is a deep dive into what reviews, how to submit, which ones to look at and how to make your submission shine to get attention. With Judith Briles today is Victoria Sutherland, Founder of ForeWord Reviews, the ONLY magazine dedicated to the independent publishing market. A review in ForeWord is seen by libraries and over 300 B&N stores. You want to be in it. You will learn: -Should you pay for book reviews? -Tips for authors on how to get an objective review for your book. -What goes into a book review when you submit book. -How to get your book to pass the first, critical stage of a book review. -Learn how a book review can get the attention of a journalist in the noisy publishing world. Savvy insights to creating a “tip sheet” to send in for potential book review. -Learn how ForeWord Reviews (best indie book review source) selects books to feature. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Friday 1st of August 2014
Out with the old ...in with the new. Today's show will focus on creating a Virtual Book Tour for the author and book. Judith's guest is D’vorah Lansky. She has been marketing online and mentoring authors since 2007 and the bestselling author of Book Marketing Made Easy and 21 Ways to Launch a Successful Virtual Book Tour. You will learn: -What is a Virtual Book Tour? -Learn the 3 most important things to prep for a Virtual Book Tour. -Why a blog is critical to your success. -Tips for getting blog ready for their Virtual Book Tour. -How to create awesome content to attract participants. -When and how to use multimedia in the Virtual Book Tour -How to locate and connect with blogs to tour. -What to look for in a blog they are considering touring to. Another terrific hour on Author U - Your Guide to Book Publishing with Dr. Judith Briles.
Wednesday 23rd of July 2014
ISBNs are something every author needs. And there is plenty more that comes along with them and in addition to them. In a fast hour, Judith and her guest will explore what you need, when you need it PLUS new items that are being introduced for author/book findability. With Judith today is Laura Dawson, a project manager for MyIdentifiers.com at Bowker (the only authorized ISBN creator in North America), and who has in-depth experience in publishing--both traditional and non-traditional. Her clients have included Audible, Chuckwalla, the Book Industry Study Group and Bowker... the publishing companies she has worked with are in the top five as well as small press. ISBNs-when to use and get discovered ISNIs-what are they, how to use (perfect for illustrators and authors) What's a SAN, QR code and EAN barcode-when do you use and what you need. Meet MyIdentifiers.com and SelfPublishedAuthor.com And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms and Snappy Sassy Salty: Wise Words for Authors and Writers ... you do have your copies, yes?
Thursday 17th of July 2014
eBooks are part of the author's world. You may not read them, but lots of your readers do. You want to create your books in print and "e" and audio. Today's show will focus on the latest and greatest in the "e" world and more specifically, what formatting is open ... what should you be doing ... and how to find the right converter for you. With Judith today is Nick Taylor, a best selling author in his own right, geek galor and designer of eBooks and Audio Books. Nick is the founder of Light and Sound Graphics in Colorado. His wesite is LightAndSoundGraphics.com -What is the latest on eBooks. -Why you need formatting. -What you can include in a book and what you can't. -What you should do to prep for eBook formatting. -How to handle books with forms. -How you can work with your formatter to save time and money. -How to select someone to design your book. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 10th of July 2014
Branding is critical for the success of today's author. Branding with book, website, promotional material ... everything. Today's show is all about creating Rock the World branding. With Judith today is Lori Ruff, acknowledged by Forbes magazine is #7 globally in social media influence. Lori knows branding--how to create it, how to use it. -What is author branding -How to identify your brand -What is shared influence and why it's critical to your success -Steps for the "green" author in creating a brand -Steps for the "experience" author to morph a brand -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 3rd of July 2014
Would you love to have someone on your shoulder, delivering all the "nuggets" to keep you out of publishing doo-doo? That's what this show is all about. Although you might think of them as Nuggets for Newbies and Oldies ... they are really there for you at every stage of publishing--for Newbies and Advanced authors. With Judith today is Nick Zelinger, graphics designer and multi-award winning interior and book cover designer. Nick is the founder of NZ Graphics, based in Colorado. Between the two of them, they have plenty of ahas and tips in the creation, production and marketing side for you and your book. They will cover: -ISBNs and LCCNs -Printing ahas and strategies -When, where and how to use graphics -Font disasters -Key author alerts to look for. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Tuesday 24th of June 2014
There are more "self-publishing" companies out there who claim to be experts in publishing books, yet are they? They answer is a resounding NO ... what they are are experts in separating your from your credit card money and delivering inferior/mediocre products. Today's author must be on alert. The emotional pull of the marketing from these companies is stellars, it's easy to get hooked. Does your book need to be rescued? Do you? With Judith today is Michele DePhilippo, founder of 1106 Design based in AZ. Between the two of them, they have worked with many authors in getting them out of contracts and rescuing their books. They will cover: -What is a publishing predator? -What to do if you have been hooked by a publishing predator. -Tips on key words, phrases that are used to lure in the author. -The #1 thing you should do before entering into any contract with anyone. -Key author alerts to look for. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 19th of June 2014
All books create legal questions for authors. What are Yours? Is your book something that the needs permissions? Are you in a contract that is a mess and you want to get out of it? Are you thinking about doing a co-author agreement? With Judith today is Steve Replin, an intelluctual property and entertainment attorney and with the ReplinLawGroup.com in Denver CO. They will cover: -What do you need to do to terminate a contract? -Tips to create a collaborative agreement with co-author. -Tips on when to apply for copyright coverage. -What is a nastygram and when do you use it. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 12th of June 2014
Is your book something that the TV fans will gobble up ... or even for the big screen? Today's show is all about conversion... how do you transition from author of a book to one that has a book make into a movie or land on the TV screen? with Judith today is Philippa Burgess, who is an expert in selling literary material to Hollywood and knowing what it takes to do so. She was with ICM for years and is current writing a book just for authors on how to create the bridge and leap into filmland! They will cover: -What agents are looking for. -Key questions to ask when negotiating a screen deal. -How to research who the main players are. -Tips and Tricks for Fiction and NonFiction authors. -How to become a screenwriter, if that's your dream. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Tuesday 3rd of June 2014
Every author is on the lookout for how to get more publicity and how to publicize their book. Today's show is all bout that with the Founder of JKS Communications, Julie Schoerke with host Judith Briles, they will cover: -What is working in publicity today ... and what is not. -Key questions to ask a publicist before you hire one. -How to research and find someone who is the perfect fit for you and your book. -Tips and Tricks for Fiction and NonFiction authors. -How to create your own campaign. -What you need to do with social media now. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Tuesday 27th of May 2014
Every author is on the lookout for cool stuff for the website--all the gizmos and gadgets that will make the book and the author soar above the crowds! And it can bring money--lots of it. Today, Judith has Kelly Johnson with her--known as the Resident Geek Girl. Kelly is the owner of Cornerstone Virtual Assistance that offers clients a creative option to manage the technical and administrative projects for their book live. They will go over: -A dozen PLUS websites and apps that are so practical and easy to use and FREE. -Tell you how to use each one. -And so much more. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 22nd of May 2014
Speaking on your book is HOT! And it can bring money--lots of it. th Briles knows speaking, spending over 35 years of the international platform making a living with her mouth and her words. She goes solo today, show you how to structure your talk, bring in key stories to support points. She will go over: -Creating Signature Stories. -When and How to go from Free to Fee -Structuring an Introduction. -Finding Gigs. -And so much more. Judith Briles is the author of 31 books and has been speaking professionally since 1984. She knows the speaking platform and you will too. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 15th of May 2014
Speaking on your book is HOT! And it can bring money--lots of it. th Briles knows speaking, spending over 35 years of the international platform making a living with her mouth and her words. She goes solo today, show you how to structure your talk, bring in key stories to support points. She will go over: -Why speak. -What speaking brings to the author. -The basic components of every speech. -How to deal with common pitfalls. -When to integrate stories within your talk. -And so much more. Judith Briles is the author of 31 books and has been speaking professionally since 1984. She knows the speaking platform and you will too. Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms
Thursday 8th of May 2014
Judith Briles is The Book Shepherd. She knows CROWDFUNDING, assisting many of her clients in the process--ALL have been successful in reaching their goals. -The key steps you need to be successful in any crowdfunding book project. -How to identify and create rewards that attract your supporters. -How to strategize your Crowdfunding project from the beginning. -How to structure your video. -And lots more! Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 1st of May 2014
Tammy Bleck is the voice behind Witty Woman Writing, a blog with a huge and dedicated following that has led to speaking gigs, book ghosting and Ka-ching in the bank! She's got lots to share in this hour of Author U - Your Guide to Book Publishing. -Quick and fast tricks to gather the attention of major players, life the Huffington Post. -The key points in get you and your blog out there and noticed. -the critical components that every blog needs. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms. Tammy Bleck's site is www.TammyBleck.com
Thursday 24th of April 2014
Audio books are HOT! With Judith Briles today is Daniel Hall, who will reveal the What, Why, How and Costs to create yours ... and how to get help when you need it. We will go over: -Why are audiobooks so hot? -Why every author should have their books in audiobook format as well? -What has changed in the marketplace for audiobooks that effects independent authors and publishers? Daniel Hall is a bestselling author, speaker, publisher, nurse, attorney and sometimes blogger. He is also the creator of the highly popular “Real Fast” brand of training products. He left law practice 8 years ago to build his publishing business and has never looked back. Daniel is a true serial entrepreneur and his list of URLs is longer than a piece of paper, so you can check out Daniel’s hub at www.DanielHallPresents.com. Daniel’s first product was the super-successful and very popular Speak on Cruise Ships program which is designed to help speakers trade their public speaking talents on luxury cruise ships worldwide. Now Daniel conducts special “self-selecting” auditions to help speakers determine whether the cruise speaker opportunity is right for them or not. Check available audition times here www.SpeakersCruiseFree.com Don't miss this show ...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 17th of April 2014
Joan Stewart is the Publicity Hound, a mistress of blogging and bottomless source of tidbits and how-tos for authors. -Quick and dirty tricks to write fast blogs. -The key points in get you and your book out there. -What's new to get the attention of journalists for your book. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 10th of April 2014
Contrary to what many still believe, printed books aren't disappearing. Knowing the ins and outs and what type of printing is appropriate for your book is critical. You must have questions. Author U - Your Guide to Book Publishing has the answers. Tom Campbell is the VP of Sales at King Printing, one of the premier printers for self and indie publishers. Plenty is going to be covered this hour:, including: -How to bid your book for printing. -What's new in digital printing. -The key points in Book printing today. -What's new in book printing and how to save on printing costs. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 3rd of April 2014
Dan Poynter is the author of the pioneering The Self-Publishing Manual. Plenty is going to be covered this hour:, including: -Today's sweet spot for book marketing. -The key points in marketing to right audience. -How to deep dive your research. -What's new, what needs to be changed, what needs to be dumped in positioning your book. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 27th of March 2014
What's new, what's old, what needs to be dumped ... in the eBook world. This week will be Mark Coker, the CEO of Smashwords, one of the top eBook platforms to position eBooks on. Plenty is going to be covered this hour: -Today's sweet spot for your eBook pricing. -The key 5 key eBook platforms that you should be using. -Why it is a mistake to go solo on Amazon's eBook platform. -problems with Amazon's KDP platform. -Why eBook authors need to raise their game. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 20th of March 2014
Famous last words: My book is done ... I'm done! No you are not ... you are just starting. That is, if you want to sell your book. Master Book Marketer John Kremer joins Judith Briles in this session of Author U-Your Guide to Book Publishing. It's Internet marketing, Internet Marketing, Internet marketing. Listen in. Don't miss it...another high-content hour with Judith Briles, author of Author YOU: Creating and Building Your Author and Book Platforms.
Friday 14th of March 2014
Most authors totally, and I mean totally suck at pitching their book ... and themselves ... potential buyers. They won't be after this week's show. You will learn a variety of strategies and techniques to move you into the pitching zone that creates buys vs. "I'm outta here." -What's a Pitch? -Why do authors need to create one? -What are the key essentials to every Pitch that are routinely missed? -How should a Pitch be structured? -How long should a Pitch be? -Why the Pitch is critical to publicity. Don't miss it...another high-content hour with Judith Briles, author of the multi-award-winning Author YOU: Creating and Building Your Author and Book Platforms and her guest, author Mary Jo Fay.
Thursday 6th of March 2014
Options for authors continue to evolve. Last year, the Granddaddy of wholesalers, Ingram jumped into the full force of self-publishing with IngramSpark. Using the POD format, and of course the more upscale Lightning Source quality of printing over what Amazon delivers via CreateSpace iffy quality of printing. Here's the facts with the voice who manages IngramSpark that you should hear and understand in the As the Self-Publishing World Turns. During the hour, Manager Robin Cutler will-- -ID exactly what IngramSpark is and how it works. -The cost factors. -How to infuse color within the books interior for nominal costs. -Tricks and Tips you haven't thought about. All this and much more ... You don't want to miss this hour on Author U - Your Guide to Book Publishing Robin Cutler is the Independent Publisher Manager - IngramSpark At Ingram she leads a team assisting independent publishers in making their content available to retail partners throughout the world. Formerly Ms. Cutler was vendor manager at CreateSpace, served as CEO of Summerhouse Press and was Assistant Director of USC Press.
Monday 24th of February 2014
The Author and Book Platform are finally getting the attending the need. The author needs. The publishing company needs. Judith Briles is the author of Author YOU: Creating and Building the Author and Book Platform. During the hour, she will-- -ID the critical components of the every Platform. -Why the Platform is the cornerstone of your book's success. -How Hollywood got it right in the Monuments Men film. -Tricks and Tips you haven't thought about. -All this and much more ... A fast hour with Judith Briles as the expert. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Thursday 20th of February 2014
Are you overwhelmed? Could you use an extra set of eyes, ears, hands ... how about another brain? If yes, have you thought about using a Virtual Assistant? -Get website help. -Key questions to use in interviewing a VA. -Tricks and Tips you haven't thought about VA for tasks to assign him or her. -Get social media help. -Tips on how to find a VA and what to pay one. All this and much more ... A fast hour with Judith Briles and Kelly Johnson, founder of CornerstoneVA. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Thursday 13th of February 2014
What author doesn't want publicity to move his or her book? None in our opinion. Your marketing and publicity game plan will make or break your success. In this fast paced author, you will: -Learn how to attract a top book publicist. -Learn how publicists choose their clients. -Tricks and Tips to find your key words to use in all your publicity. -what it takes to create a virtual blog tour. -Learn the MUSTS and MUST NOTS for every author in launching their book. -ID the critical elements of a media kit and what your website needs. -How reporters and media seek out experts. All this and much more ... A fast hour is coming with guest Stephanie Barko, one of the top literary publicists in the U.S. who specializes in traditional publicity and virtual blog tours. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Wednesday 5th of February 2014
What author doesn't need a website? None in Author U's opinion. Your website is more than just a business card. It's the portal to your publishing empire. And to you, as the author. -What author websites need and others don't. -How to create opt in options to gather names. -Tricks and Tips to engage the visitor. -Learn the MUSTS and MUST NOTS for every website. -Branding on websites are critical. -What homework you need to do before you start on a website. All this and much more ... A fast hour is coming with guest Amber Ludwig, the founder of NGNG (No Guts, No Glory), the creator of hundreds of Author Websites and Book Launches. She and her team create customized websites that glisten in the midst of most. You don't want to miss this hour on Author U - Your Guide to Book Publishing.
Thursday 30th of January 2014
What author doesn't need money to fund their book ... research, production and marketing? Would you like to learn about how to get OPM ... other people's money ... to support you and your book? If yes, then Crowdfunding for Authors is for you. That's what this hour is all about. There are over 1000 crowdfunding platforms. We are going to concentrate on the nuts and bolts. -What works and doesn't work. -What's the difference between a flexible and fixed plan. -Identifying the true costs of crowdfunding. -Learn the MUSTS and MUST NOTS to every successful campaign. Authors can raise funds, understand their audience, and self-publish or traditionally publish their work. A fast hour is coming with guest Amanda L. Barbara, Pubslush Vice President. Amanda is the vice president of Pubslush, a global crowdfunding platform only for books. www.Pubslush.com
Thursday 23rd of January 2014
Want to stand WAY ABOVE the author and book cloud? To become the GO-TO Expert in whatever your topic is and about? Would you like to book speeches that pay you and buy your book? What about consulting that is based on your area of expertise. Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way. -Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way. -How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way. -Branding means being memorable and different. The Bublish way. Book bubbles easily share the story behind the story. The Bublish way. A fast hour is coming with guest Robin Colucci that will make a difference in how you position yourself to be the go to expert in your field.
Thursday 16th of January 2014
Want to stand WAY ABOVE the author and book cloud? Would you love to drift in and around a variety of conversations ... being a tad different so you are easily noticeable? Would you like to have a platform where readers find you? That's what this week's show is all about. With the crowded field that grows by the hour (maybe we should say minute), being discovered, than buzzed about, should be in the GamePlan of every author. -The new discovery tool: bubbles ... Create book bubbles of your work. The Bublish way. -Movies have the Director's Cut ... you can create the Author's Cut. The Bublish way. -How to get the story ... your story ... floating way above the crowd, yet dropping in so you don't become invisible. The Bublish way. -Branding means being memorable and different. The Bublish way. Book bubbles easily share the story behind the story. The Bublish way. A fast hour is coming with guest Kathy Meis, the creator of Bublish, a new fun, fun, fun tool that will make a difference in what you do as a marketing and positional player in a vast field. www.Bublish.com
Thursday 9th of January 2014
All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour: •What the heck is a Key Message Copy Platform and why your book needs one. •What is the primary advantage of having a Key Message Copy Platform •How you organize and set up a messaging platform •What “sections” do you typically include in a messaging platform •When should you create your messaging platform? Before book? During? After? •What should you really focus on when creating marketing messages for your book •What if you have no plans to write your own marketing materials? Should you still create a messaging platform? •Get copywriting tips that would generally apply to most of your marketing messages •Bonus tip: Info on website copy ... A fast hour is coming with guest Casey Demchak. www.CaseyDemchak.com
Friday 3rd of January 2014
It's another year and another morphing in all things social media. Judith will be exploring what platforms work best for authors plus offer some unique twists and turns for the new year. Learn: -inside hot tip for using Facebook. -How to really market with Pinterest and Twitter. -What to expect this year. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Georgia McCabe, a social media strategist and specialist for authors globally. Her website is www.GeorgiaMcCabe.com. Another terrific program on Author U - Your Guide to Book Publishing.
Thursday 26th of December 2013
What author wouldn't want the "gift" of foreign rights sales?! Learn the insider tips on how to secure them and get "mail box" money coming your way. You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -How to track down a foreign rights publisher. -How to negotiate a deal. -What to expect to get paid. Joining Judith Briles, The Book Shepherd and author of Snappy Sassy Salty: Wise Words for Authors and Writers, is Jeff Davidson who has sold over 140 foreign rights deals ... on his own with his books. Another terrific program on Author U - Your Guide to Book Publishing.
Tuesday 17th of December 2013
You've got your book. Now what's next? Marketing and Promotion takes your life over. Publicity is part of it. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -When should publicity begin for a new book. -What is the most important thing to remember when starting to plan a book/author publicity campaign? -If a book is "old"--are there still PR opportunities? (yes there are!) -Can an author create a DIY campaign? -What does a publicist add to any project? -What are the common mistakes authors make? Joining Judith Briles, The Book Shepherd, is Kate Bandos, the founder of KSB Promotions--handling national, regional and local book publicity campaigns to fit a publisher's specific needs and budget. Another terrific program on Author U - Your Guide to Book Publishing.
Thursday 12th of December 2013
You've got your book. Now what's next? Marketing and Promotion takes your life over. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account. Learn: -The must haves for your marketing tool kit. -How to create a promo calendar for the entire year. -Why you need to sign up for MatchBook on Amazon now. -What's new n book promo today. -Ideas for creating author baskets to cross-promote/market your books. -The tools you need to have on your website to get ready for the marketing push. Joining Judith Briles, The Book Shepherd, is Carolyn Howard-Johnson, author of The Frugal Promoter--Carolyn is a goldmine of information on marketing books and doing it without spending a fortune. Another terrific program on Author U - Your Guide to Book Publishing.
Friday 6th of December 2013
You've got your book. Maybe an old book or one's that is not moving. Do you need new ideas to stretch, relaunch, renew or re-purpose a book? Now what's next? -How about your website? Does it need a goose? Get 3 key things to do right now. -Got books that aren't moving? Get ideas to bundle and move them out of your garage. -Are you speaking? Get tips to increase your back of room sales. -Want to modify your book? Get the steps to start the re-purpose today. -Not selling? You may be leaving 2/3 of your book buyers in the cold--here's how to change it. -Do you know the Rule of Pricing? You will know for any new product you create from your book. And much more. Joining Judith Briles, The Book Shepherd, is Bret Ridgway, co-founder of Author Fulfillment services and Speaker Fulfillment Services--Bret is a goldmine of information on moving books, fulfilling/distributing books and re-purposing your books to new products. Another terrific hour on Author U - Your Guide to Book Publishing.
Thursday 28th of November 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As always, much more. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Thursday 21st of November 2013
It’s easy to get confused when it comes to what’s what and who’s who in Intellectual Property and Publishing Law. Not after this edition of Author U – Your Guide to Book Publishing. Here’s what the focus will be: · what is copyright/what does it protect · what is copyright infringement · what is fair use · what is parody · the Google Copyright Litigation; why do authors and publishers care about it Joining Judith will be Jon R. Tandler … an attorney who knows publishing. He’s a partner at Ryley Carlock & Applewhite in Denver CO Corporate, Intellectual Property & Publishing Law. Get ready for a fast moving hour.
Thursday 14th of November 2013
When it comes to free tools to promote yourself and your books, The Publicity Hound knows them all. Publicity expert Joan Stewart will share some of the best free online tools she has discovered this year for promoting events like book signings, letting people know where how to find you on the social media sites, and making it easy for YOU to find other people. You will learn: -How the hashtag has become one of the most powerful search and publicity tools on the planet -A tool that "grades" headlines you've written and help you improve them, right on the spot. -A fun tool that lets you create a video of your Twitter profile and tweets, in just a few minutes. And as always, so much more. It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers. Another terrific program on Author U - Your Guide to Book Publishing.
Thursday 7th of November 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore children's books--what they need to look like and how to pitch them to stores, libraries as well as create a stellar story time. You will learn: -3 author tips for Key Rules for creating story time at libraries and bookstores for kids. -ID the main book size, word count for children’s books. -How to create a book and author pitch kit for children's books for story time to libraries and bookstores. -Tips on how to create a successful and interactive story time. And as always, so much more. Joining Judith is Amy Collins, CEO of New Shelves Distributions--Amy is a goldmine of information on marketing books and getting them into bookstores--her insights to how and when to sell kids books as well as create a story time that kids, parents, librarians and bookstores rave about will have you cheering as well. Another terrific program on Your Guide to Book Publishing.
Thursday 31st of October 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore book celebrations--as in yours. Have you thought about how you are going to tell the world about your book? Share in its birth with friends, family and strangers? Sell books and begin to build roots within your followers? You will after this show. You will learn: -15 key tips to create a stellar celebrations. -Ideas for getting sponsors for your event. -How to promote to bring in the public. -How to share the news with local celebrities. -How to gather more names and build an expanding author fan network -And fantastic ideas to get a retailer involved, support your favorite cause and money to you too! And as always, so much more. It's just Judith today ... and she's revealing her latest book: Snappy Sassy Salty: Wise Words for Authors and Writers. Another terrific program on Author U - Your Guide to Book Publishing.
Thursday 24th of October 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore the Influence Factor... how authors can build it for themselves and their books. Digital influence is growing ... you as an author need to be tuned in and tuned on! Your take-aways include: -What is Klout and why you should care? -What about this thing called Kred? -Author tip: how to feed the #Klout beast daily to skyrocket you and your #book influence factors. -Savvy #author tips to create advocate #marketing for your book. -How to boost your score when it goes limp. -What steps you need to take first to get the attention of the SEO world and attract Klout. -What are the key Klout factors--what counts, what doesn't. -There are over 12 billion data points--only 400 key areas--what counts? Joining Judith will be Terry Brock, the author of the newly published Klout Matters: How to Engage Customers, Build Our Digital Influence and Raise Your Klout Score for Success! In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of your author and book promotion, marketing and influence.
Thursday 17th of October 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore getting your books in all the non-traditional places. It takes a lots to promote and market a book ... and finding the right spot to sell your books besides the obvious is always a supreme challenge. No more. Judith will have Brian Jud, a master in specialty and promotional type of sales. After all, who would thought that a bag of dog food could sell 200,000 copies of a book? Your take-aways include: -Where the buyers of your book are. -ID which ones are the right fit for your book. -How to determine the costs and get paid. -How can you keep repurposing your book into different segments. -How to follow consumer trends -How to deep dive into your tarket area. Joining Judith will be Brian Jud, the CEO of Book Marketing and the Executive Director of APPS. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
Thursday 10th of October 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles the creating of book covers and branding. It takes a lots to get the author and his or her book out there. It starts with the book cover and many cases. Your take-aways include: -Learn the elements of branding with your cover. -ID which covers work best with each genre. -How to determine the costs. -How to carry your theme through your website and all marketing material. -How much time to allocate for the create of your cover. And of course, much more! Joining Judith will be Kathi Dunn, the CEO of Dunn-Design. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book covers--both creating and how to use them in your over all branding.
Thursday 3rd of October 2013
It takes a lots to promote and market a book ... and have a Book Award may just add the right spice to your mix. Book awards are part of your marketing budget. Some are great to have... others are worthless. Your take-aways include: •Learn what Book Awards can do for you and your book. •ID which ones are the right fit for your book. •How to determine the costs. •How to market your award once you win one. •Timelines and submission deadlines are critical. Joining Judith will be Ellen Reid, the CEO of the Indie Excellence Book Awards and the Beverly Hills Book Awards. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of book promotion and marketing.
Thursday 26th of September 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles will explore crowdfunding for authors. It takes a village to create a book … and money. Money for editing; money for cover design; money for interior design and layout; money for marketing; money for publicity; money for printing books; money for education to become a savvy author; money for … Yes, it takes money. Thousands of dollars. Unless you have plenty of money to fund your book; an awesome friend or relative that loves what you do and is glad to write checks to support you and your journey; or you win the lottery … you need to noodle ways to underwrite your book project(s). CrowdFunding is a way to get money … other people’s money that comes to you as a “gift.” Oh, you will pay taxes because you will report it as revenues … but you don’t have to pay it back. That’s a Happy Dance for we authors. Your take-aways include: -Learn what CrowdFunding is and how it can work for you. -IDing which source to use and how it works and how you get paid. -How to structure your campaign and manage your roll-out. -How to create perks/rewards that deliver buy-in. -Timelines and how to develop partners to support your quest. In this fast pace, yet very hands on session, you will come away with an array of “ahas” and an entire new way to think of how to “bank” your book project. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Friday 20th of September 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Beth Ziesenis, Your Nerdy Best Friend to be her guest. Beth has been on several times, this time she back with the latest and greatest gizmos and gadgets to make the author, writing and publishing life better. Her new book Release Your Inner NERD is out with the latest is aps tech tools and tips to get organized, creative and ahead. -Get critical security tools to protect your data. -Learn the ultimate free download for screencaptures. -Discover free alternatives to expensive image editors. -ID innovative options to meet with remote book clubs, colleagues and whoever! And, so much more! Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Wednesday 11th of September 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Stephanie Barko, voted the #1 Literary Publicist in America in 2010 and 2011 by the Editors and Preditors. Her savvy insights for what an author needs to do today to get his or her book out there are critical. Stephanie will be speaking in Denver, CO on September 21st, presenting the Author's Promtional Panorama ... don't miss it. Info is on the website, www.AuthorU.org. -How interviews can cross-promote your book. -How to market fiction. -What "key" social media platform that ALL radio talk shows want to see on your website. -Why Search Inside the Book is critical on Amazon. -Key things to do in setting up an Amazon.com/Advantage account. -How to integrate your Blog and your Book. -And, so much more! Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Thursday 5th of September 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites John Kremer, author of 1001 Ways to Market Your Books and the vision behind BookMarket.com. We will focus on Internet Book Marketing strategies and what authors need to--must do--to support their books. -Relationship marketing is at the core of book success. -How interviews can cross-promote your book. -Why links will keep your book going and going. -Tips on how to get the high traffic bloggers to cheer for you. -As always, much more. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Tuesday 27th of August 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Ira Blacker, the primary blogger for Printing By Design and and founder of Printing Source, Inc. Book marketing and branding strategies, serial blogging to create followers and intrigue with your posts and inside tips to get Google's attention. Learn: -The 5 quick steps to social networking. -What cross-marketing is and how to maximize it to become a rock star author. -All about creating serial blogs. -Why you need to think of your website as a wheel of spokes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Friday 23rd of August 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Joel Friedlander, owner of Marin Bookworks, Book Design and Production for Authors and Publishers, to be her guest. Book interiors and layouts are critical to your books success... know the right questions, working with the right designer can make the difference for you and your book. For the DIY, Joel has created a series of contemporary templates for fiction, nonfiction and children's books are easy pocketbook prices. There is Joel's third time on Your Guide to Book Publishing and always delivers a stellar program with immediate take-aways. Learn: *The 5 errors that every author needs to avoid in designing the interior of the book. *7 key things that every book design needs *How to work with a designer and how to negotiate a project. *How to use the new templates created for today's author and DIYer. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Thursday 15th of August 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Phil Knight, the Director of Sales for Color House Graphics to join here. Book Printing is critical ... know the right questions, working with the right printer can make the difference for you and your book. -What is turnkey printing? -What are the common mistakes that authors make? -How do you ask for a quote, what information do you need? -When should you use digital and when should you go to offset ... and what is the difference? Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Thursday 8th of August 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Shannon Parish back to join her. Shannon is both an illustrator and website designer. She knows what works and what doesn't with an Author's website. this show will be part 2 of last week's show. -new plug-ins to use on your website to gather a crowd and make your author life easier. -Keywords and Catergories--why they are important to your SEO. -What to do if you mix up your Keywords and Categories. -How do you do SEO to it maximizes "you" and "your book". -How to go back and catch up on old posts and mix with today's SEO strategies. -Why positioning and branding is critical -Photos and videos ... all yes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Thursday 1st of August 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Shannon Parish to join her. Shannon is both an illustrator and website designer. She knows what works and what doesn't with an Author's website. -Developing the salable material for your website. -Why positioning and branding is critical -Writing website copy brings visitors. -Colors that work, and those that don't. -Tabs--how many? -Content ... what you need and what you don't. -Photos and videos ... all yes. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Thursday 25th of July 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Robin Colucci to join her. Robin helps other coaches, speakers, and consultants write books to increase their income and impact and become credible experts. Her clients have been published by Random House, Doubleday, J. Wiley & Sons, Hay House, and others, many of which won awards or became bestsellers. We will probe into: -Developing the salable concept. -Why book content and quality still count. -Writing a book provides access to clarity: You don't really know what you mean until you write it. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Thursday 18th of July 2013
This week on Author U - Your Guide to Book Publishing, Judith Briles invites Casey Demcak to join her. Casey owns Casey Demchak Copywriting Services, where he takes care of iller copy for back covers, one sheets, landing pages, media realeases ... anything that needs a sales/marketing pitch to it. He works with authors, solo entrepreneurs, and small business people. You don't want to miss this one! His website is www.CaseyDemchak.com We probed into: -Why a landing page for your book and the key elements. -Creating compelling copy for your back cover. -Tips for making your media release pop. What's an author one sheet -And so much more ... Even though authors are wordmasters--too many times when it comes to creating and using the best ones to describe you and your work, there isn't a homerun. . By learning some tricks of the copywriting world; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing
Tuesday 9th of July 2013
Social media is overwhelming. By learning some tricks of the cyberworld; when to engage outside help and how to manage it, you'll find that your voice will be one that your readers AND the search engines will listen to. Melody Jones joins Dr. Judith Briles on Author U - Your Guide to Book Pulishing. Melody owns Social Media Management Services, where she takes care of the day-to-day so you don’t have to. She works with authors, solo entrepreneurs, and small business people. Services include social media management on behalf of her clients, workshops, and one-on-one coaching. Her website is www.SocialMediaMelody.com. Here's what Judith and Melody probe into: -How to work with authors .. and how authors can work with social media managers. -Author and Book Platforms – getting yours out there -Tips for working with a social media manager -Blogging, Twitter, Facebook, Google+, Pinterest postings -How to engage, and disengage if need be -And so much more ... Another lively hour with Dr. Judith Briles on Author U - Your Guide to Book Publishing.
Thursday 13th of June 2013
Would you like to know how to work with an Indie Bookstore? How about setting up terrific book signings? Those and other questions about POD, the EBM--Espresso Book Machine Today, on Your Guide to Book Publishing with Dr. Judith Briles, John Zeck joins in for the hour to talk indie bookstores, POD and the EBM--Espresso Book Machine and how it integrates the success and influence factors or an author and his or her book. You will learn: What, exactly is an Espresso Book Machine? What are the best ways to use one? Why should authors have their books in the IndemandBook.com system? Ways to increase your sale with book stores. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. John Zeck is the Director of the Tattered Cover Press in Denver Colorado. With over 20 years in publishing, he knows books and authors. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.
Do you know what the key factor of creating a website that rocks and why you should care? Do you know why branding is critical? Would you like to learn what NOT TO DO and WHAT TO DO to engage visitors, turn them into fans and support you and your book? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Webmaster, Illustrator and Graphic Recorder Shannon Parish joins in for the hour to talk websites, branding author engagement and how it all integrates the success and influence factors or an author and his or her book. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.
Wednesday 5th of June 2013
Do you know what the key factor of Klout is and why you should care? Do you know how Klout has morphed over the past year? How about the interior? Would you like to learn some true insider tips on how to maximize your influence factors within the social media world? You will after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Terry Brock joins in for the hour to talk technology, social media and how it integrates the success and influence factors or an author and his or her book. You will learn: -What, exactly is Klout, and why you as an author should care. -What is the best ay to approach Klout? -Why authors need to be concerned about all things social media. How the world of books and publishing are changing under social media and the new technologies. -Secrets to checking out your Klout score. -Ways to increase your Klout score. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of the multi-award winning book, Author YOU: Creating and Building Your Author and Book Platforms. Terry Brock knows how to take technology, social media and markeeting ideas to help authors, coaches and speakers achieve bottom-line results ... and have fun at the same time! He's the co-author with Gina Carr of Klout Matters that will be released fall of 2013. He's the former Chief Enterprise Blogger for Skype and Editor-in-Chief for AT&T's huge business blog. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of the #1 Amazon best-seller and multi-award winning Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing.
Thursday 30th of May 2013
Do you know how to create a dialogue that grabs the reader? How to create a story line that ebbs and flows? How to weave a sensual tapestry for the reader? Today, on Your Guide to Book Publishing with Dr. Judith Briles, Lisa Alpine, author of Exotic Life: Laughing Rivers, Dancing drums, Tangled Hearts joins in for the hour to identify what works in the creation of your story; the styles, the dialogue, how to interject humor; take advantage of news, history and quirky events. -You learn why a movie script can recreate your narrative and story strategy. -How to create a visual picnic for the rearer with your words. -What the 5 steps every writer needs in her toolbox. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the Author and Book Platforms. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 23rd of May 2013
Do you know how critical your cover design is for your book? How about the interior? Have you settled for just "good enough"? Have you ever had to make an excuse as to how your book looks, or feels? You won't after this show. Today, on Your Guide to Book Publishing with Dr. Judith Briles, Nick Zelinger joins in for the hour to identify what works and doesn't in the book and cover design worlds. -What the key components of a great book cover is all about. -How to create a visual picnic for the book buyer. -What the key elements that every cover should have. -What separates a mediocre book from a stellar one in design. -For nonfiction, how to create a cover and interior that says, "I have the answers ..." -For fiction, how to create a cover that seduces the reader to buying the book. -What the top mistakes authors make over and over and how to stop them. How to rescue your own book or the one that someone else designed. -Why you don't design your own stuff...period. Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms. Nick Zelinger is the CEO of NZ Graphics, a Colorado based book and cover design as well as general graphics company. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Nick's extreme flexibility and creativeness has contributed to many of Judith's clients book, as well as her own. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 16th of May 2013
What does Judith Briles know about authors, platforms, publishing and creating a GamePlan for your book? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, she will reveal insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What the key components of a Book and Author GamePlan are. -How to create a GamePlan that will support your marketing. -Key components of Author and Book Platforms. -For nonfiction, how to create "interaction" with your reader. -For fiction, how to create a storyline that connects with your reader. -How to write the marketing copy to bring your reader to you. -How to solve the reader's "problem." Judith Briles is The Book Shepherd, the Chief Visionary Officer of Author U and the author of Author YOU: Creating and Building the AUthor and Book Platforms.. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and ability to work with others of multiple genres to create and market a successful book has been proven over and over. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 9th of May 2013
What does Amy Collins know about authors, publishing and distribution? A lot! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Amy reveals insider strategies that authors can used today on IDing their market; marketing to their market and how to avoid the Rush to Publish Syndrome. You will learn about: -What publishing strategies work best for ebooks. -How to really mirror your competition and bypass them in your marketing strategy. -3 steps to propel your book marketing success. Amy Collins is the CEO of New Shelves Book Publishing. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Monday 29th of April 2013
Writing, researching and publishing a book has expenses tied to it.,, and tax consequences. Do you know which are tax deductible, and which are not? Do you know which type of business strategy you should use to best protect you, and your publishing? Do you know how to set up your bookkeeping? Those questions and much more will be answered with Judith's guest Carol Topp, CPA, who specializes in working with authors and writers.
Thursday 25th of April 2013
What does Susan RoAne, author of How to Work a Room, Face to Face and several other best selling books have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Susan reveals what is working with taditional publishing of books today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What publishing strategies work best and with which genres. -Creating a best-seller that keeps on selling. -How networking plays a huge success with you as an author and your book. -creating author platforms Susan RoAne is one of the true gurus in connecting and relationship building within publishing. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her tenancity and know how to work a room, a situation, will be become the core of your book marketing success. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 18th of April 2013
What does Penny Sansevieri, author of Red Hot Internet Publicity, have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, Penny reveals what is working with marketing books online today, what's not, and what the latest strategies are for an author to create book success. You will learn about: -What Internet strategies work best with which genres. -What are the best platforms to use to market specific books. -How to create am Internet Marketing Tour that rocks. -Google+ Authorship, Pinterest, Facebook, Podcasting, Video -How you, as an author can take control of your marketing that will create immediate sales. Penny Sansevieri is one of the true gurus in book marketing strategies. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. Her marketing savvy will be become the core of your book marketing success. Also joining Judith will be Nick Zelinger from NZ Graphics who reveals a variety of design tips fir eBook covers. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 11th of April 2013
Blogging is one of the key strategists to soar your book success and your personal success as the "go to" person in your area of expertise. Judith's guest is Joel Friedlander, The Book Designer who just happens to have over 55,000 followers on his blog. Starting just a few years ago ... he's build it with Content, Consistency, Commitment and no Crap. Learn what he did; how he did it; and the many ways he's been able to re-purpose ideas from it. Joel is the author of The Self Publishers Manual. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.
Thursday 4th of April 2013
Do you have a book? Are you writing one? Do you know how to market it, really market it with social media? Today's show is focusing on the latest and greatest on Twitter and LinkedIN. Judith's Guests are Mike O’Neil & Lori Ruff are The LinkedIn Rockstars™, both are on “Forbes Top 50 Social Media Power Influencers”, the Global Top 50 on LinkedIn, and have received numerous recognition for social media, blogging, marketing, etc. They’ve wowed audiences since 2006. Published authors, radio hosts and writers, they now offer online on-demand LinkedIn training. Book credits include “Rock The World with your Online Presence”, the first definitive guide on optimizing your LinkedIn Profile; “Rock The World with Social Media”, a guide to help LinkedIn members tackle additional social media tools, as well as numerous book chapters on the topics of LinkedIn and Social Media. Lori has authored books: #PrivacyTweet, co-wrote #EntryLevel Tweet Book 02, and is working on additional books on Business Marketing and Influence. Find Mike & Lori at www.IntegratedAlliances.com. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.
Thursday 28th of March 2013
Author and Book Platforms are the buzz. This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the most common mistakes the authors consistently make? -What steps should authors do to market their books? -What off the wall marketing ideas get the media's attention? -What is the tell-tale test if you have the right title? -Can a self-published really sell 3,000,000 books? About Judith's guest s Greg Godek, an author who personally created a Platform, a Brank and Marketing Strategy that sold over 3,000,000 books ... who attracted the attention of a major publisher who bought his publishing company. Was it a happy marriage? Tune in and find out! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms, #1 Amazon Best-Seller.
Thursday 21st of March 2013
This edition of Your Guide to Book Publishing addresses a variety of questions, including: -What are the biggest challenges for today's author? -What are the most common mistakes the authors consistently make? -What steps can authors do to take advantage of all the changes within publishing in the past 10 years? -What's a joint venture partner and how does an author acquire them? -How can authors monetized more of their work? -Do membership sites work and how can authors take advantage of them? About Judith's guest s Sharyn Abbott, an author and author coach who specializes in showing authors how to get focused, including writing the first draft of their book within one week. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 14th of March 2013
Pin Your Way to Success with Pinterest Pinterest is the Virtual Corkboard - think image bookmarking that others can see and share. Pinterest is a great social media tool for building your brand and generating traffic to your website. If increasing your book and product sales are of interest, then stay tuned. MarketWatch says, "Pinterest Users Nearly Twice as Likely to Purchase then Facebook Users" - and it's not just for girls. Social media is at it’s best when we can schedule, integrate and measure the effectiveness of our efforts. We'll talk about what Pinterest is, but more importantly how to make it effectively work for you. About Judith;s guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 7th of March 2013
Most authors fail in their market. You won't after you listen in to this edition of Your Guide to Book Publishing. Judith's guest is Nicholas Taylor, a fantasy writer who now makes more money selling his eBooks and pBooks than he did when he worked in the corporate workplace. Join them as they are through a variety of "how-tos" in creating the marketing infrastructure for YOU and YOUR BOOK. They will cover: -Cover art -Blurbs -Backlist -Production -Blogging -Free Educating yourself -Keeping a tight budget -When to move from FREE books to PAY for the book Nicholas Tayor has been writing for over five years and has a passion for storytelling. He got his start in fiction writing and publishing serialized podcast fiction in 2007. Since then he has expanded from audio into the world of print with great success. With his first novel, he moved over one hundred and thirty thousand free copies. Now people buy them!
Thursday 28th of February 2013
Repurposing Your Book Too many authors create a book ... and stop. Not only do books breed other books, they are can, and should, take on new lives. Repurpose and Morph them. A longer live and increased revenues will come your way. - How do you repurpose? - What strategies should authors follow? Answers will be here with Bret Ridgway--the master at creating variations of all things dealing with books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 21st of February 2013
Got Book? Ready to tell the world. Follow Judith as she sets up the launch for her book #30, Author YOU: Creating and Building the Author and Book Platforms, and book launch strategist Georgia McCabe to learn the insider tips and ticks. Every author asks the questions: -Should I create a special launch date? -If I do, what are the costs? -What components need to be in place? -Which way would be best? -How is book marketing done? -How do I get partners? -What about getting gifts? Answers will be here with Judith and Georgia. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 14th of February 2013
To publish ... traditional or self ... that is the question. To give his take, is NY Times best selling author Guy Kawasaki who has created his own publishing imprint, delivering APE: Author, Publisher, Entrepreneur. Every author asks the questions: Do I do it own my own or do I seek a publisher? If I do it on my own, what are the costs? Where can I get money? What can I expect to make? Which way would be best? How is book marketing done? Will a book store want my book if it's self published? Answers will be here with Guy Kawasaki, former Chief Evangelist for Apple and creative out of the box. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 7th of February 2013
Authors know that eBooks, CDs and multimedia are hot. And authors have lots of questions, including: Why are eBooks so important for authors to create? What's the latest in eBook conversions? Where should eBooks be published? What's the best way to promote eBooks? What are multimedia eBooks? What is the projected demand for them How do I make eBooks? How do I publish eBooks? What about Tablets? Answers will be here with Chris Robley (Marketing with CD Baby / HostBaby): Chris helms CD Baby and works with BookBaby as well, which digitally distributes the works of independent authors, poets, memoirists, and publishers, making their eBooks available to digital retailers worldwide (including Apple iBookstore, Barnes & Noble.com, Sony's Reader Store, and Amazon.com). CD Baby is the world's largest online distributor of independent music. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 31st of January 2013
AudioBooks create in excess of one billion dollars in revenues last year. Did you get your share? Are you creating your books in multiple formats? AudioBook Savvy is designed to fill in the missing links--links you might nt have known existed. -Why are audio books so important? -Why there is a pent up demand for them. -How do I make audio books? -How do I publish audio books? -What should audio books sell for? Answers will be here with Daniel Hall--the master at creating variations of all things dealing with books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 24th of January 2013
Do you go the traditional publishing route … and if you choose to, who should be, will be, your guide and advocate? Even if you publish your own books … there just might be the day when a switch possibility comes your way. This podcast is all about everything you need to know but didn’t know what to ask when it comes to working with and getting a literary agent. -What do you do? -How do you do it? -What do you say? -Where do you get help? -What does an agent do? -What do they get paid? -What do you do if you feel you have the wrong one? Judith Briles has the answers with Mark Malatesta—the Literary Agent Undercover—who became an agent when he couldn't get an agent to rep his first book. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 17th of January 2013
Which one one when? Master Marketing Strategist Amy Collins is back with the answers. WHich is best for you and your book? Are you thinking about POD--a way of printing and andefinite business model. How much does it cost? What are the pros and cons of each? If you are trying to decide how to sell and distribute your book, this session will answer questions about the multiple options that you now have in the wide world of publishing. What does it cost? What is digital printing? what is offset printing? PrintAuthor U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 10th of January 2013
Branding ... Creating an Amazing Author and Book Brand ... is exactly what you want to do. How would you like to go from a "nobody" to a big "somebody" in your niche? That's exactly what this edition of Your Guide to Book Publishing is all about. Michelle Marchildon is the author of Finding Life on the Mat. Recognized as the Yogi Muse in her hometown of Denver, Colorado...that was just about it. With Finding Life on the Mat, people starting paying attention. Major blogs picked her up--so much so, that the travel to her website crashed it several times. Michelle sold out her first print of several thousand books in a few short months last year. At this broadcast, she has just sent her second book, Theme Dreamers to layout. Come, listen and learn: How to move from nobody to somebody. How to drill down into your niche and final places nobody knew about. How to get the super blogs come to you ... and ask you to be a columist. Author U's Rock Star Marketing for Authors Extravaganza event on May 2-4 will offer listeners the final Early Bird special discount rate ... tune in! Create the EDGE that will soar your book sales and you as the author. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Author YOU: Creating and Building Your Author and Book Platforms.
Thursday 3rd of January 2013
Authors need moxie for success. Period Judith's guest is Joanna Penn, the brains behind one of the top ten websites for authors, The Creative Penn. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Stuck on marketing strategies for ebooks?--we've got answers. -Is Amazon on the only game in town--NO, No, NO ... learn creative strategies to get the world to read and buy your books. -learn techniques to develop an easy email capture strategy. -tricks for getting through writing blocks -and so much more with the amazing and successful Joanna Penn. Guest Joanna Penn is a highly successful fiction author, selling over 50,000 copies of her books online. Learn how. Book Printer, Phil Knight from Color House Graphics offers inside tips on how best to ship books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 27th of December 2012
Authors need websites and social media success. Period Judith's guest is Georgia McCabe, the brains behind one of the most successful website makeover companies and strategists for social media implementation, especially for author book launches. -Do you really want a website that rocks and visitors say, "WOW!" ? -Are you stuck on marketing strategies and what social media to use? -Do you know anything about blogs and how to use them effectively? -Would you like to learn techniques to drive people to your website and buy? -and so much more with the amazing and successful Georgia McCabe. Guest Georgia McCabe is a highly successful website developer, creating amazing websites and strategies for her global clients. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 20th of December 2012
-How to Sell Your Books to a WHOLE New World! -Do you want to sell books in your own backyard? -Would you like to create specialty sales for fun and profit? -Would you like your books to be have non-returnable sales? -Would you like to know when to avoid bookstores? -Would you like to find your market and convince them to buy your book NOW? -Would you like to know how to get a bookstore to say YES? -Would you like to know what types of press gets the author attention, but does not creates book sales ... therefore, avoid? -And, would you like to know which type of media/press is the cat's meow? It's a great show ... just what the the Book Shepherd ordered. Judith's guest is Amy Collins, the insider's insider to getting your books in all the right places for sales. Amy is the brains and power behind New Shelves Distribution. Don't miss this edition of Your Guide to Book Publishing. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 13th of December 2012
Learn the 6-Pillar Strategy for 6-Figure Author and Book Success with Amber Ludwig’s Online Business Success Circuit Judith's guest is Amber Ludwig, an online business development expert. -Do you have a stack of books in your garage but no one seems to be buying them online and you find yourself clueless on what you’re doing wrong? -Are you overwhelmed by Facebook, LinkedIn, Twitter, Google+, YouTube, Pinterest and other networks… unsure of which to be on, or what to say? -Have you built your website to increase readership and sales, yet very few people are signing up for your email list and you’ve given up on blogging because you don’t see the point? -Do you wish you had an easy roadmap to build spinoff products from your book to keep your readers engaged and buying more from you? -Or, do you feel you have a grip on the beginner strategies for building your business online but you struggle with how to scale and grow to that next level? Everyone needs an online platform in order to be successful and make money online. Your online platform is your sphere of influence based on all of your touch points which can include your website, social networks, strategic alliances and more. It is challenging to build a business online and cut through the noise of hundreds of millions of existing websites. You must have a strategy and a focused action plan to reach a global audience that resonates with your message and wants to follow you long-term. Join guest Amber Ludwig as she shares the 6 pillars of online success which you must always focus on to build your business toward 6-figure success. Amber Ludwig is an online business development expert who supports authors, speakers and entrepreneurs to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. Since starting her company NGNG Enterprises (standing for No Guts No Glory) in 2007, she has worked with more than 400 authors on six continents, including bestselling authors Mark Victor Hansen, Lisa Nichols, Les Brown and Brendon Burchard. Amber is part of the team behind several #1 bestselling multi-author books and works with clients 1-1 to build a strong, branded social media presence, coaches each client on which manageable Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 6th of December 2012
Book Marketing for Fiction and Nonfiction Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Book Marketer Dana Lynn Smith as they brainstorm and reveal a variety of techniques and steps to market your books--whether they are fiction or nonfiction. Dana Lynn Smith is known as the Savvy Book Marketer with 17 years of book publishing experience. You will learn: -Why book marketing is critical. -Steps to become visible. -How to get your book out there. -Why marketing must be customized. -Savvy tips with working with Amazon's --KDP Select program. -4 components of of marketing -And much more ... Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 29th of November 2012
Track Your Book Biz Leads to Biz Growth! Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Alyson Stanfield reveals the secrets to a successful, very success business and how her book that has enjoyed multiple prints is an key element. Her website is www.ArtBizBlog.com Alyson Stanfield has been tracking what her business every month for years. When her tracking slacks, so does her business. She's the author of I'd Rather Be in the Studio! You will learn: -Ignorance is not bliss. -Steps to become visible. -How books fit into a business model -How to get book buyers and customers to -buy directly from you. -Why tacking is critical to success. -How to really promote your book. -Why you have to ask for money for your products upfront. -And much more ... Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 22nd of November 2012
Blogs ... Love Them and Grow Your Audience Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books? If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers. Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 15th of November 2012
Crowd Funding ... Is It For You? Have you got a great book idea? A little short on cast to create it? Have you thought about crowd funding ... or cloud funding? Not sure what it is? You will be after this show. Besides draining your bank account, hocking the house, borrowing from friends and relatives ... where are you going to get the money you need to support the creation of your book? Crowd funding may be the answer. Crowding funding popped up in 2009. Since then, more than 28,000 projects have been seeded via Kickstarter.com that generated over $275 million. Learn strategies for getting started. Learn how to create your gifts. Learn how to reach out and connect with others. And so much more. Judith's guest is Dianne Maroney, who has funded her book. Come join in and learn how she did it, what it took and what you need to do to create your own effort. Every day, authors are seeking moneys to support their projects. Is crowding funding for you? Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more
Thursday 8th of November 2012
Foreign Rights, You and Your Book One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property. If you have a book, think outside sales... like in other countries. Getting your book published in a foreign country is much easier than you think according to Judith's guest, Jeff Davidson. He's sold 141 foreign sales. Learn strategies for getting started. Whom to sell to and how to find them. What terms are fair, and what to offer. And so much more. Every day, authors are featured. Have you been? Would you like to? Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.
Thursday 1st of November 2012
Getting on "the Air" as an Author! If you have a book, you want it, and you to be ready to be feature "on the air"--be it radio, TV or blog radio. It's "live time" and you must be ready to pitch your book. Is your book done? Are you still wrGetting on "the Air" as an Author!iting? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore. What are the benefits of being on the air? What are the dos and don'ts? Whats the ideal guest look/act like? Where does an author find the names of producers? How should producers be contacted? And so much more. Every day, authors are featured. Have you been? Would you like to? Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.
Thursday 25th of October 2012
If you have a book ... and a mouth, it's one of the best things to rock your book sales. Our special guest Karen Susman will discuss what the componets of a great speech; how to structure it and reveal inside tips on what to do... and not to do. Since 1983, Karen Susman has worked with authors, educators, engineers and others who want to be more compelling speakers. She learned the one secret of speaking success when she gave 144 presentations to hostile audiences in a five-month period. Clients include: NBC, Marriott Hotels, and Burger King. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 18th of October 2012
Do You Have Klout? Using social media is all about your influence - and Klout is one of the primary measures of how successfully people influence their followers to take action on Twitter, Facebook and LinkedIn. Our special guest Susan Gilbert will discuss what Klout is, how it measures your influence and what you can do to increase your score! About our guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Wednesday 10th of October 2012
Twitter Can Rock Your Book Marketing! Is your book marketing feeling limp? would like like to reach out to mega thousands in just seconds? Have you thought about doing a video on Twitter--did you know you could? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! You have to ...yes, you have to, use the social media tools that connect with buyers and believers. Twitter is a terrific resource. ID the magic key to Twitterland. How to expand your followers with content. The 10 Mistakes to Avoid And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 4th of October 2012
Don't Leave Corporations and Other Non-Book Retailers Out of Your Book Marketing! Is your book done? Are you still writing? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore. *How to ID prospects for buying your book. *How to get the military to buy and what are the key websites to use. *How to use social media and which ones work best with which types of books. And so much more. Every year, more books are sold to buyers in markets outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales? In this radio show you will discover how to increase your sales and profits. Brian will also tell you how to prospect (search) for corporate buyers. Selling books is a matter of numbers. The more people you contact, the more books you can sell. Unfortunately, many authors miss out on potential sales because they do not know where to find the names of potential buyers. In this show you will also learn where to find the names of buyers willing and able to buy your books. Do you think there is nowhere to sell your books? There is, if you know where. You will discover new markets and people that you probably never considered as prospects before – buyers for fiction and non-fiction. Then watch your sales grow. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 27th of September 2012
Calling All Fiction Writers and Authors! Have you ever wondered how a best-selling author picks his topics? How do you? In today's show, we will explore topics, research, interviewing, courtrooms and how to put together a real page-turner of a book. Joing Judith will be Harry MacLean, NY Times best selling author of several books, including In Broad Daylight. Harry will reveal: How he picks topics How to get people to talk to you about it and the subject. How to deep dive into records. How long it takes to do the reaserch for a book. What about being sued when the book comes out. How do you protect your research and your work. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 20th of September 2012
What is the Execution Gap ... and how does it apply to authors? Set the Goals TODAY to get your book done ... to launch it ... to soar it to an amazing success! Gary Ryan Blair is known as the Goals Guy. He's a visionary and gifted conceptional thinker. Each year, he launches his 100 Day Challenge to kickstart and take you to the stratesphere in success ... however your magic wand has identified it to be ... for you, and for your book. He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge. He creates mega-millions each year in sales from his books and their derivatives. Why not you? 1. How to close this year strong in book sales. 2. Learn the secret sauce to get ANYTHING you want in your book sales goals. 3. What is Everything Counts and how does it apply to authors? 4. How to sell over a million books. 5. The 100-Day Challenge and How to Implement it. 6. Building your informational empire. 7. Creating 9 Lives for your Book. Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 13th of September 2012
How would you like to create a gazillion books and products without reinventing the original one ... just a tweak and a morphing here and there? You can ... and Your Guide to Book Publishing will reveal how! Discover how to more quickly and easily leverage your Book and other written content. Our guest today is Jeff Davidson --who doesn't like to write! Yet he is highly prolific: he has written 59 mainstream books that have been translated an aggregate 141 times, 32 ghost books, 260 ebooks, and more than 3400 published articles. He is also the creator of 24 iPhone apps and 72 audios. In this illuminating session, Jeff will share his secrets for: • Drawing upon what you've already written; • Creating content (almost instantly); and • Leveraging your intellectual property to use over and over again. Join us to learn and share successful writing and distribution strategies, tactics, and tips. Jeff Davidson is prolific! Learn about him at: www.BreathingSpace.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU
Thursday 6th of September 2012
Joel Friedlander, The Bookman, returns to Your Guide to Book Publishing with a variety of ideas on how take a book--any book--and repurpose it in a variety of ways ... it's your book's "sweet spot." You will discover ways to leverage the content from your book and your own expertise to build your online presence and create related products. You will learn: How to make book reviews work. What the #1 thing is to drive traffic to your book. How to create multiple products from your book. How to turn your book into a membership site. How to create sustainable books sales and business. Joel Friedlander is the author of A Self-Publisher's Companion. Follow him at www.TheBookDesigner.com All that and much more on Your Guide to Book Publishing with Dr. Judith Briles.
Thursday 30th of August 2012
Set the Goals TODAY to get your book done ... to launch it ... so soar it to success! Gary Ryan Blair is known as the Goals Guy. He's a visionar and gift ed conceptional thinker. He uses a non-nonsense, highly focused and disciplined approach to transform results for peole all over the world. Over 60 percent of the Fortune 500 use his products and services to maintain a competitieve edge. Why not you? 1. How to morph your book into a series of properties. 2. How to get your book to stand above the book polluted crowd. 3. What is Everything Countss and how does it apply to authors? 4. How to sell over a million books. 5. Determining your niche. 6. Building your informational empire. 7. Creating 9 Lives for your Book. 8. Tips on repackaging and repurposing your book. Authors aren't born ... they are made ... and the shaping is done by the auhtor. Oh, there are plenty of influencers out there in the author's path ... but you, dear author set the goals and get there. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Wednesday 22nd of August 2012
Get Reporters to Call YOU! USA Today called Dan Janal “a true cyberspace pioneer.”Pioneer PR pro Dan Janal will reveal inside tips on authors need to know when it comes to PR. Should you or shouldn't you? You'll learn: 1. The easy steps to become a media superstar overnight - even if you have no media experience and/or a brand new book. 2. How you can be the next “go to” expert the media calls. 3. The science behind press releases and why you must master them. 4. Why you don’t need “news” to have a “news release.” Media superstars aren't born - they're made. The people who have mastered how to joyously promote their business, books in press releases are the ones who sell books and get the fame. Join Dr. Judith Briles and her special guest, pioneer PR specialist Dan Janal this Thursday onYour Guide to Book Publishing. Dan Janal is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books on Internet Marketing back in 1994. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding at Stanford. He now focuses on helping clients get great positioning in Google thanks to press releases that combine interesting information, SEO and great links. For more info please go to www.PressReleaseSender.com His latest book is “Reporters Are Looking for YOU!” available at Amazon.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 16th of August 2012
Back again is master book publicist Stephanie Barko to reveal inside tips on Book Blog Tours and getting the best, and right, Endorsements for your book. -Do Endorsements sell books? -4 steps authors should take to get them. -How do Book Blog Tours work? -What are the critical components needed for a Book Blog Tour? -3 steps to take to make your Book Blog tour exceed your expectations. Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday onYour Guide to Book Publishing. She knows books and she knows how to promote them. Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service. Also joining Judith will be Phil Knight from Color House Printing who reveals a variety of printing tips. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 9th of August 2012
More Author and Book Apps to Rock Your Publishing World Back again is the Author's Nerdy Best Friend. Today on Your Guide to Book Publishing, listen (and join in on the conversation!) with Dr. Judith Briles and her guest Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to: -Identify the latest gadgets for authors -Get low-cost tech/design help -Get "prevent hacking" tools -Find and use the right tools for authors -Tools to creating the portable office Meet Beth Ziesenis, your own personal Nerdy Best Friend. Beth Z keeps up with all the new online applications and downloads that can help you look like you’re working with a team of marketing, computer and productivity experts, even if you suffer from a shrinking staff and a disappearing budget. Beth Ziesenis is an author, speaker technology consultant and nerd. Since her first Commodore 64 computer, Beth has been fascinated with technology and computer shortcuts that make people’s lives easier.
Thursday 2nd of August 2012
Authors NEED a Book Fulfillment Partner Having a book fulfillment relationship isn't just for the heavy book sellers. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book sales experience. Everyone publishing a book is at a different stage. Do you ship your own books, or do you get help? Questions you should be asking include: -How does fulfillment work? -Is book fulfillment for me? -What does it cost? -What is "consumption obstruction"? -Can an author really make any money if -someone does all the shipping? -Do you want to know the #1 secret for upselling your books? -What else can a fulfillment company do besides books? Don't miss the latest updates from WaveCloud, the unique Author-Reader community! If you have a book and you want to sell it (and other stuff), this program is for you! Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Bret Ridgway, from Speaker and Author Fulfillment Services
Thursday 26th of July 2012
Show July 26th ... Authors NEED Social Media ... and that Includes LinkedIn. Contrary to popular belief, LinkedIn is just not for business. Any author who has a book, who has a mission, who wants to get the word out about their book, ideas and marketing ... needs it. Find out the tricks and hot tips to maximize your book promo with LinkedIn. Everyone using Social Media is at a different stage. You may be brand new to the space or you may be using it every day. Questions you should be asking include: Is your book selling as well as you would like it? Do you know how to maximixe your participation in LinkedIn's Groups? Have you created a Group that you lead? Do you want to know the #1 secret for LinkedIn success? If not, this program is for you! Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Carol McManus, the LinkedIn Lady.
Thursday 19th of July 2012
Books and Speaking Are Like Peanut Butter & Jelly Whether you are an author, speaker, expert, consultant, coach or entrepreneur speaking is one of the fastest ways to more business and credibility. Speaking is a business it establishes your expertise, while marketing you at the same time and lifts your business or service to the next level. And SELLS LOTS of BOOKS! Here are a few items that we are going to share with you and yes we will answer your questions. Bring them on. UNDERSTAND why speaking is one of the most powerful marketing tools you have at your disposal. SECRETS to marketing your book that will give you credibility, visibility and immediate new clients – even if you have never spoken before! STEPS for building a profitable speaking practice. DESIGN a masterful presentation package that attracts meeting planners to hire you RESOURCES for finding speaking engagements Another jam-packed session on Your Guide to Book Publishing with Dr. Judith Briles. Her guest expert for this hour will be Susan Levin, the founder of Speaker Services. Since 1992 she has been bringing speakers, authors and experts together with audiences through her paid listing service SpeakerServices.com She is a Marketing Strategist for Speakers and Authors and is known as the “wise woman” of speaker marketing. The strategies and techniques she shares with her clients are guaranteed to increase their incomes and business dramatically. Many of the speakers Susan has mentored are earning six and seven figure incomes from their speaking practice.
Thursday 12th of July 2012
Publishing Secrets from a NY Insider Show 7-12-12 -What makes a NY Times bestseller? -What are the best months to launch your book? -How can you get the local bookstore (or any bookstore) to become your best cheerleader? -Why does a publishing house say "yea" or "nay" to an author? -How does an author get create a blog tour and get the support of the mega blogs? and so much more! Cindy Ratzlaff is a passionate brand evangelist, buzz marketer, social media strategist, author and experienced publishing executive. She led 150 books to NY Times bestseller status while with Simon & Schuster and Rodale. She's Judith's guest on Your Guide to Book Publishing today at 4 Mtn time.
Monday 2nd of July 2012
At some point, authors need help. When is it time to bring in someone else? Do you need them physically in the office or can they do your work remotely? All that and lots more as Judith Briles interviews Kelly Johnson, principal in Cornerstone Virtual Assistants. 1. How can working with a Virtual Assistant be an asset for my business? 2. What are some projects a Virtual Assistant may manage for me, especially related to getting my book completed and printed? 3. What are some key factors to understand regarding the client / virtual assistant professional relationship? 4. What's the difference between Wordpress.org and Wordpress.com and how should you use them? Kelly Johnson works with authors to manage technical, creative, and administrative projects for their businesses and books. She’s an article writing coach, does blog and website maintenance, knows how to implement an online shopping cart strategy, and is the principal of Cornerstone Virtual Assistance. She can be reached at kjohnson@cornerstoneva.com and her website is www.cornerstoneva.com. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU
Thursday 28th of June 2012
Are you thinking of promoting your book? Would you like to be successful? Do you know what it costs? Discover online book review sites. Do you know what traditional publicists are all over Twitter? Do you know who you need in your social media tool kit to make it happen? Do you know what doesnt' work? Do you know where your book sales will come from? Would you like to? Have you lost your email address on Facebook account? Here's how to get it back. Savvy strategies on creating a successful contest using Facebook. Get the #1 spot to get a book review online--free. Joan Stewart is the Publicity Hound. Brilliant on social media strategies for marketing and PR. She will show you the ins and out of savvy book marketing strategies in today's social media world. Find her at www.PublicityHound.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 21st of June 2012
July 21, 2012 The Dollars, Cents and Sense of Publishing -Are you thinking of publishing? -Would you like to be successful? -Do you know what it costs? -Do you know who you need in your Publishing Village to make it happen? -Do you know who to avoid? -Do you know where your book sales will come from? -Would you like to? Judith Briles has published 30 books under her own name. She's helped write and been the Book Shepherd to hundreds of others and spoken to thousands of authors-to-be. She will show you the necessary number crunching that needs to be done so that you don't become an author-that-was! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow on twitter: @AuthorU and Facebook: Facebook.com/AuthorU
Thursday 14th of June 2012
Join Judith Briles and her guest Mike Daniels will show you the dos and don'ts when it comes to printing overseas. Learn: What are the pros and cons of printing overseas; Why would an author or publisher look to manufacturer a book in Asia? What can Asian printers do that a U.S. and/or Canadian printer cant'? What is involved with U.S. Customs and delivery when overseas shipping happens? What types of books are Asian manufacturers best known for? Mike Daniels is the Great Plains territory Manager for the Four Colour Print Group--with offices in the United States, China and Korea. www.FourColour.com Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 7th of June 2012
Join Judith Briles and her guest Nancy Juetten will teach how to get seen, heard, celebrated, and COMPEN$ATED for their expert status. Why do authors struggle with writing their own stories for self promotion? What are some of the biggest mistakes authors make when writing their bios? What is the five-point system that makes telling a better story a whole lot easier? What kinds of successes can your story well? How can we share our story to get seen, heard, celebrated and compensated? Nancy “Broadcast Your Brilliance” Juetten is a storyteller, workshop leader, and author who shows mission-driven experts how to get seen, heard, celebrated, and COMPEN$ATED for their expert status. Nancy created Bye-Bye Boring Bio PLUS! to guide service professionals, speakers, authors, coaches, and those serious about earning expert status to prepare and share their stories so they can prosper in the spotlight. Nancy’s essential advice is this: “It’s your story. Tell it well.” Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 31st of May 2012
1 Maximize Facebook and Pinterest 2 Hot Tips for using Pinterest 3 Drive more traffic to your website and social media platforms 4 how to use google analytics All on Your Guide to Book Publishing podcast/iTunes with host Judith Briles
Monday 21st of May 2012
Create Momentum for Your Book Today Do you have a book? An eBook or a pBook? want to make money? Get recognition and creditiblity? Would you like to know how to maximize results via Amazon? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn: How to start monetizing your book How to see the next wave in your publishing strategy How to create a blitz of activity in Kindle sales How to get subscribers ... and much more Daniel Hall will guest on Your Guide to Book Publishing. He is an author, speaker, consultant, coach, lawyer, nurse and sometimes blogger. He is also the creator of the popular Real Fast Book program, designed to help people crank out high-quality, highly profitable books real fast. He gave up a lucrative law practice to earn his living online 5 years ago and has never looked back.
Thursday 17th of May 2012
Morph Your Blog into a Book Do you have a blog? Would you like to make it a book? How about turning your idea into a tangible book idea? All this and much more on Your Guide to Book Publishing with Dr. Judith Briles. You will learn: How to Turn Your Blog Into a Book How to Turn Your Book Idea Into a Marketable Book How to Come Up with a Marketable Title for Your Book How to Create an Outline for Your Nonfiction Book How to Create a Strategic Writing Plan and (Really!) Finish Your Book Susan Daffron will guest on Your Guide to Book Publishing. She is an author, book publishing consultant, and pet rescue advocate. The author of 12 books and contributor to 4, Susan is the president of Logical Expressions, a book and software publishing company, the president of the non-profit Small Publishers Artists and Writers Network, and the founder of the National Association of Pet Rescue Professionals. Susan also organizes the Self-Publishers Online Conference, the first and only online conference specifically for "indie" publishers striving to create quality books. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU. On Facebook, AuthorU.
Thursday 10th of May 2012
Want new ways to sell your books? How about truckloads? Have you tried a trade show? Want to learn the inside tricks? How about negotiating a bulk or big sale? All that and more on Your Guide to Book Publishing . Meet Brian Jud. autor of Make Money Selly Your Books and Beyond the Bookstore--he has negotiate more big deals for authors and found ways to be seen and heard at trade shows. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU on Twitter and #AuthorU. On Facebook, AuthorU.
Thursday 3rd of May 2012
The great writers work on their writing. Too many authors think that all they need to do is write and a book pops out. Wrong. Good writing takes practice--lots of it. Meet Anne Randolph--she is the author's writing coach and muse. Creator of Kitchen Table Writing, she guides writers and authors through exercises that take their writing to another level. Learn the Rules of Writing; the power of timed writing; what the heart of writing is all about. Anne will introduce the listener to "fresh writing" and why it's important to step away from the computer and write by hand for inspiration. Anne's websites are www.AnneRandolph.com and www.KitchenTableWriting.com.
Thursday 26th of April 2012
What's Mobile Marketing? Can it really help an author? Can it sell books? How do you create contests using your phone? Get hot tips on marketing using your "other computer". If authors have books that will be available in "e" format or are designed for the under 40 age,your other computer--the mobile phone is an asset just waiting to be used for your marketing pleasure. The use of social media is perfect for marketing books, creatingcontests and connecting with your readers. You will learn new techniques and strategies from Mary Barnett, CEO of Brilliant Mobile. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 is just a few weeks away --it's almost SOLD out... get your registration now at www.AuthorU.org. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 19th of April 2012
What's Pinterest? Why is it hot? How Did It Get to be the #3 Search Engine? Why Should You Care? Why authors should use it. Back again is social media branding expert Georgia McCabe to unravel all the Pinterest mysteries. What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time Warner that it would be a good idea to save their photos! Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will tell you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 is just a few weeks away --it's almost SOLD out... get your registration now at www.AuthorU.org. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 12th of April 2012
April 12, 2012 Insider Tips on Creating a Website that Rocks What does a website have to do with you and your book? Everything... and you will learn a variety of steps and techniques that one of the top website designers will reveal during this powerful hour. Marty Dickinson of Here Next Year and co-author of Websites for Dummies will reveal key strategies that authors and writers should be using to connect with their website visitors including how to monetize your website. He will tell you about the “do’s” and “don’ts” of author websites—the results, greater visibility and book sales. Marty's website is www.HereNextYear.com. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners a VERY SPECIAL discount rate ... tune in! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 5th of April 2012
April 5 2012 Insider Tips on Getting Your Books into Specialty Markets What does the military and summertime have to do with you and your book? Everything... and the military buys lots of books and you can sell plenty onsite throughout the summer at art shows and crafts fairs. You will learn new techniques and strategies from Brian Jud, the guru of all things in the niche book marketing arena. Brian is the author of several books including Beyond the Bookstore and How to Make Real Money Selling Books. He will tell you about the “do’s” and “don’ts” of reaching out to specialty groups—the results, greater book sales. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners a VERY SPECIAL discount rate ... tune in! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 29th of March 2012
Social Networking Can Brand and Rock Your Book World! What does the digital world have to do with you and your book? Everything. You will learn new techniques and strategies from the woman who convinced Time that it would be a good idea to save their photos! Avoid Facebook Timeline snafus. Georgia McCabe is the author of SocialMorphosis: Transforming your Business through Social Media. She will show you the “do’s” and “don’ts” of social networking sites to organically and authentically grow your book presence and sales. Author U's Rock Star Marketing for Authors Extravaganza event on May 3-5 will offer listeners the final Early Bird special discount rate ... tune in! Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Monday 19th of March 2012
eBooks—what’s new for the DIY Crowd? eBooks are everywhere ... you can DIY, or you can partner with a company like BookBrewer.com to bring your book to the cyberworld. Dan Pacheco, CEO of BookBrewer, creates, masterminds the marketing strategy and delivers ebooks for companies like HuffPost. Dan will identify the top snafus that authors routinely do and steps they can take to avoid them. Sponsor AuthorU.org will share tidbits about it's upcoming Extravaganza that focuses on Book Marketing, Book Marketing and more Book Marketing. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 15th of March 2012
March 15, 2012 What Works in Book Marketing Today with John Kremer What does John Kremer, author of 1001 Ways to Market Your Books and co-author of Show Me About Book Publishing have to do with you and selling lots of books? One word: Everything! Today, on Your Guide to Book Publishing with Dr. Judith Briles, John reveals what is working with marketing books today, what's not, and what the latest strategies are for an author to create book success. You will learn about: •Why the old Amazon best-seller strategy is dated. •What's new in Amazon strategies •How to create a Blog Marketing Tour that rocks. •How you as an author can take control of your marketing that will create immediate sales. John Kremer is one of the true gurus in book marketing strategies. It doesn't matter if you are traditionally published, self-published or work with an independent and small publisher. His marketing savvy will be become the core of your book marketing success. Also joining Judith will be Dave Raymond from Thomson-Shore Printers who reveals a variety of printing tips--this week's focuses on how to save printing costs and what a signature is.
Thursday 8th of March 2012
Should You and Your Book Have a Book Publicist? Should authors do their own publicity ... or should they hire a publicist ... or should they do both? Those questions and much more will be addressed in this week's Your Guide to Book Publishing. You will discover: Is there a better time of the year to release a book? Should authors get a publicist? What does a publicist cost? When is the best time to hire one? What are the key elements that a book needs to get the attention of the media? What does a marketing campaign cost? Which types of shows should an author be on? When should an author say, "No," even to Oprah? Join Dr. Judith Briles and her special guest, book publicist Stephanie Barko this Thursday on Your Guide to Book Publishing.Stephanie was honored with the 2011 Preditors & Editors’ Readers Poll for Best Book Promotion Service. Also joining Judith will be Henry Ayala from Tu-Vets Printing who reveals a variety of printing tips for products that will support your book. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.
Thursday 1st of March 2012
What's in your Platform wallet? Do you know what an Author Platform is? How about a Book Platform? Today on Your Guide to Book Publishing with Dr. Judith Briles, Judith will reveal the secrets to Book and Author Platforms. She will dive into them and walk you through several Activities from her forthcoming Audio series and Guidebook, Creating and Developing Your Author and Book Platform. These Activities will not only kick-start yours, but will create the infrastructure that you and your book need to enhance success. Big success. 1 How do you create the time to create your masterpiece? 2 What's the difference between an Author Platform and a Book Platform? 3 What are the key g a Book needs in its Platform? 4 What are the key ingredients an Author needs in his or her Platform? Plus more printing tips from Phil Knight, Director of Sales for Color House Graphics.
Thursday 23rd of February 2012
Dr. Judith Briles and Beth Ziesenis on all the nifty and free (or very cheap) apps to use to make your life as an author rock and roll—there's lots of them. Beth is the author of Upgrade to Free: The Best Free & Low-Cost Online Tools and Apps. You will discover that she will be your favorite nerdy best friend. Beth will reveal how to: 1. Reduce the noise of the day so you can write! 2. Get organized 3. Produce your own awesome graphics 4. Get low-cost tech/design help Bill Van Orsdel from WaveCloud Corp reveals the secrets to finding the right genre classifications for your book.
Thursday 16th of February 2012
The Author Platform One of the biggest mistakes that Authors continually make is that they don’t create their book game plan together. It starts with the Platform—key components are Vision, Passion and Commitment. When you have them, the Crowd is findable, and it/they will come. Dr. Judith Briles shares with listeners the key steps in her Platform that created over $4 million in gross sales. You don’t want to miss this. Her guest is Dr. Lynn Hellerstein, author of See It. Say It. Do It! Lynn was a Book Shepherd client of Judith’s—creating her Platform has sold thousands and thousands of books within 18 months, created its first spin-off book, See It. Say It. Organize It. and gone to second printing. Lynn’s first book signing generated 900 sold books! Nick Zelinger from NZ Graphics offers tips for design. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 9th of February 2012
Host Judith Briles and author Mara Purl (What the Heart Knows), explore the world of creating fiction that draws the reader in, making her a follower; how to connect with characters and story; how to market fiction using blog tours and other methods; and how to connect with bookstores and libraries. Graphics designer Nick Zelinger shares book design tips. Henry Ayala from Tu-Vets Printing shares printing tidbits. And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 2nd of February 2012
Where Does an Author and Publishing Hang Out? Authors and Publishers need a place where they can gather, grow and learn. Publishers Marketing Association has evolved to the International Book Publishers Association—created in 1983, it serves book publishers in the United States and around the world. Holding an annual Publishing University and the prestigious Ben Franklin Book Awards, IBPA coordinates marketing programs for its 3,000 plus members and is an advocate for them within the publishing industry. Members are one book only small publishers to publishers who develop and publish many authors. Joining Judith the first half hour will be Florrie Binford Kichler, the president of IBPA. www.IBPA-online.org 5 Reasons You'll Never Guess Why Your Book Sales Suck! Your book is on Amazon and there's a "Buy Now" button on your website. So why isn't it selling? -- Marty Dickinson, co-author of Web Marketing All-in-One for Dummies (Wiley), has been a full-time web marketer since 1996 and will guest today... he believes in a "no excuses!" marketing strategy--afterall, if his 84 year-old client has learned to manage his own web strategy ... so can you! Marty manages nearly 100 of his own websites to sell a variety of products and services. His staff, a team of nine, provides a full suite of web-marketing services for more than 100 speakers and authors around the world through his company and Premier Author U Partner,www.HereNextYear.com. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing. Follow @AuthorU
Thursday 26th of January 2012
Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books? If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers. Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.
Thursday 19th of January 2012
Book Awards and Book Reviews ... Which Are for You? Authors want to know ... should they spend the money to enter a book award contest ... and if they do, which are the ones for them ... and their book? Join Judith and her guest Ellen Reid, the founder of the Indie Excellence Awards, as they explore the wide-wide world of Book Awards. There are so many beckoning for your marketing (yes book awards are part of your marketing budget), which is for you ... and which should be avoided. Book awards have become big money makers for their backer—do they deserve your dollars? In the second half hour, Judith’s guest will be Patti Thorn, the managing partner of BlueInk Reviews. BlueInk was created for the self-publishing and independent markets. Should you pay for a review? What happens once you get one? What if it’s—gulp—not so hot? And so much more. Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.
Thursday 12th of January 2012
Bill Van Orsdel from WaveCloud is creating a community joining authors and readers--learn about what makes WaveCloud the next, next thing if creating the "crowd" for the author. Nick Zelinger of NZ Graphics is a top award-winning designer of interiors and covers. With Judith, he discusses what makes a cover work and what common mistakes authors need to avoid. There's a difference between eBooks and pBooks--covers need to be tweaked!
Thursday 5th of January 2012
Marketing gurus Penny Sansevieri and Brian Jud join Judith Briles with strategies for marketing your book and predictions for 2012 in publishing. Dave Raymond from Thomson Shore printers shares inside book printing secrets.
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