Harness Your Brand and Rock it via Social Media Show 7-12-12

Social Media = suite of tools for personal brand building. Do you harness the content sharing cycle for creating? Today's program is all about branding and creating your brand DNA.  You will learn how to: 

• decide that you are a brand and keep that in mind while exploring your business opportunities
• develop a brand statement that incorporates your personal promise to potential customers or client, ie “I stand for honest, straightforward communication and support and I deliver quality information or merchandise or you get your money back.”
• start speaking about your vision, your passion, what you know and your goals in all of your social media bios and blogs
• post at least 3 x’s per week on your blog by sharing a link to an interesting article in your core niche, something that you found useful and/or liked. Intro the link with a short paragraph about why you found the material so useful and encourage your readers to read it by clicking the link. By becoming a trusted resource for valuable information in your niche, you’re positioning yourself as a leader in your industry and growing your “brand” influence.
• and so much more!

Cindy Ratzlaff is a passionate brand evangelist, buzz marketer, social media strategist, author and experienced publishing executive. She's Judith's guest on Your Guide to Book Publishing today at 4 Mtn time.