You've got your book. Now what's next? Marketing and Promotion takes your life over. Publicity is part of it. You can spend a mini fortune or you can learn a variety of strategies to get you and your book out their without breaking your bank account.

You will learn on the show first airing December 17th:

-When should publicity begin for a new book.

-What is the most important thing to remember when starting to plan a book/author publicity campaign?

-If a book is "old"--are there still PR opportunities? (yes there are!)

-Can an author create a DIY campaign?

-What does a publicist add to any project?

-What are the common mistakes authors make?

Joining Judith Briles, The Book Shepherd, is Kate Bandos, the founder of KSB Promotions--handling national, regional and local book publicity campaigns to fit a publisher's specific needs and budget. Another terrific program on Author U - Your Guide to Book Publishing.