All authors need to promote themselves and their books, few do a great job at it ... after this show, they will insider tips with a successful copywriter that will make your words and copy soar. Here's what we are covering during this hour:

• What the heck is a Key Message Copy Platform and why your book needs one.
• What is the primary advantage of having a Key Message Copy Platform
• How you organize and set up a messaging platform
• What “sections” do you typically include in a messaging platform
• When should you create your messaging platform? Before  book? During? After?
• What should you really focus on when creating marketing messages for your book
• What if you have no plans to write your own marketing materials? Should you still create a messaging platform?
• Get copywriting tips that would generally apply to most of your marketing messages
• Bonus tip: Info on website copy ...

A fast hour is coming with guest Casey Demchak. www.CaseyDemchak.com