Sell Your Books to Non-Bookstore Buyers ... that are Non-Returnable 

Every year, more books are sold to buyers in market segments outside of bookstores than are sold in bookstores. And they can be sold more profitably, in large quantities and on a non-returnable basis. These include buyers for discount stores, warehouse clubs, corporations, associations, schools, the military and many more. Are you getting your share of these sales? In this show, you will discover how to find new markets for existing titles, locate new users for your existing information, find how to re-purpose your basic information and increase your sales and profits.

Joining Dr. Judith Briles on AuthorU-Your Guide to Book Publishing is Brian Jud, a partner in The Premium Book Company and author of How to Make Real Moeny Selling Books.

Your take-aways this hour included:

• Where and how to find prospective buyers in each segment, and 
• How to make sales presentations and negotiate profitable sales. 
• What is the definition of special sales?
• How big the market is for non-bookstore sales.
• How to prepare for selling in non-bookstore markets.
• Great tips for selling into the retail segments.
• Why non-bookstore markets are better for the indie and self-publishing publisher/author.
• What the selling process is to non-retail buyers.
• What kind of books sell best in airport stores,Supermarkets and Gift shops.
• Why do businesses, armed services, associations, the government buy special sales books. 
• How authors and publishers reach buyers if they don’t like to sell, don’t know how to sell or don’t have time to sell.

It's a lot to cover during the hour ... AuthorU-Your Guide to Book Publishing has the answers.