Authors need ongoing help and a boot in the tush to get effective PR for themselves and their books. Today's episode is beyond the trolling--it's the "insiders" how-tos in getting sizzling and fast attention from the media. Whether it's breaking news or just an ongoing interest or concern from the general public.

With host and The Book Shepherd, Judith Briles is Michelle Tennant, co-author of the 21 Day PR Action Guide. Your take-aways incle:

• 2 awesome websites you will be drooling to have for media and radio contacts.
• The #1 thing that authors typically do that shoots them in the foot for getting any PR.
• The 5 essential must-haves in today's online media kit.
• The #1 thing that you should never bypass in building your media contacts.
• Tricks of the trade in keeping your name out there.
• And, of course, much more.

It's another excellent show for authors and writers with AuthorU-Your Guide to Book Publishing with Dr. Judith Briles, your Book Shepherd.