Original Air Date Wednesday, March 28, 2018

In this week's episode you will learn about: 

⦾ Consumer behavior

⦾ Modern Mind Hacking

⦾ Sugar addiction 

⦾ Managing your reward system 

Dr. Robert Lustig is Professor of Pediatric Endocrinology at the University of California, San Francisco. Dr. Lustig has become a leading pubic health authority on the impact sugar has on fueling the diabetes, obesity and metabolic syndrome epidemics, and on addressing changes in the food environment to reverse these chronic diseases. More here. 

Moran Cerf is a professor of neuroscience and business at the Kellogg School of Management.. Additionally, he is the Alfred P. Sloan screenwriting Professor at the American Film Institute. Prior to his academic career, professor Cerf worked as a hacker for nearly a decade, breaking into leading financial and government institutes to test and improve their security. More here.