Episode 171: Positive Behavior Change Marketing and Advertising Against Doom Scrolling with Mark DiMassimo and Leigh Richardson

Mark DiMassimoLeigh Richardson of the Brain Performance Center and host of In Your Head with Leigh Richardson speaks with Mark DiMassimo, founder and Creative Chief of DiGo (DiMassimo Goldstein), and Creative Advisor for the non-profit Partnership to End Addiction. Mark talks about how advertising and marketing can create positive behavior change and preventing doom scrolling to improve the American consumer's mental health.

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About Mark DiMassimo:

Mark DiMassimo has been called, "A stellar writer and an idea volcano" by Dan Heath, bestselling co-author of Made to Stick and Switch: How to Change Things When Change is Hard. "If brainstorming was a sport," continued Heath, "he'd be the first draft pick." Fast Company called DiGo (DiMassimo Goldstein), the brand and advertising agency DiMassimo founded, "One of the Foremost World-Changing Agencies."
DiMassimo is the Founder and Creative Chief of DiGo (DiMassimo Goldstein), the industry-leading agency in Positive Behavior Change marketing, which he founded in 1996 in New York City and has appeared on Inc's list of America's fastest-growing private companies four times and been named an Adweek Gold Best Agency. As an expert and author on Positive Behavior Change marketing, DiMassimo speaks about the intersection of advertising and branding with pop culture, frequently contributing to CNBC, CNN, Bloomberg, FoxNews, Fox5NY, and other media.
DiMassimo's ideas and creative work have helped build dozens of major brands that are pioneers in their respective categories. He was named a “Future 50 CEO” by SmartCEO magazine four years in a row, was profiled in the New York Times bestselling book, "Leadership Secrets of the World's Most Successful CEOs," and his work has won numerous Effie Awards from the American Marketing Association, among a slew of other awards for excellence in advertising creativity.
Mark's passion for behavior change transcends his client work. Currently, he serves as Creative Advisor for the brand, advertising, and behavior-change marketing for the non-profit Partnership to End Addiction, which uses behavior-change marketing to help families overcome addiction and substance misuse. He served as an advisor to crypto asset broker, Voyager, a double unicorn and currently serves as advisor to Minded, one of many companies working to address America's mental health crisis. DiMassimo served for six years on the Board of Trustees of Rare, a global nonprofit conservation organization that leads behavior change marketing innovation to help humans and nature thrive. Outside of the office, Mark has served as professor of advertising at the School of Visual Arts New York City (SVA NYC), taught Integrated Marketing at NYU, and guest-lectured at Columbia University, among others.
DiMassimo is married to a smart woman and has three savvy sons.

Connect with Mark DiMassimo and DiGo:

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Leigh Richardson is also the author of Brain on Game On, available at Amazon and on  www.thebrainperformancecenter.com and www.leigherichardson.com. The Brain Performance Center is located in Dallas, Texas and can be reached at 214-329-9017.


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Connect with Leigh Richardson:

Schedule a free consultation at The Brain Performance Center in Dallas. Click here or call 214-329-9017! 

Leigh Richardson Website | The Brain Performance Center Website 

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