David Pinto founded Racher Press in 1983, which publishes two leading trade publications Mass Market Retailers ('MMR') and Chain Drug Review (1978), trade publications specializing in chain mass merchant and chain drug store retail markets. Mr. Pinto has been reporting on mass market retailing for over 40 years. He has a long illustrative background in the retail industry. Prior to founding Racher Press, he was editor of Chain Store Age Drug Edition and editor of Chain Store Age Supermarkets, both leading publications in the 1970's serving the chain drug and grocery trade. He is actively involved with every major drug industry association and is a regular speaker to retail industry and supplier events. Mr. Pinto is a graduate of City College in New York.