Linda Hollander was this week’s guest on Success Profiles Radio. She has been featured by Inc and Entrepreneur Magazine as the leading expert on corporate sponsorship. She is also the author of the book, “Corporate Sponsorship In 3 Easy Steps: Get Funding From Sponsors, Even If You Are Just Starting Out”.

We talked about how she got her first sponsor, the difference between cash versus in-kind sponsorship, what kinds of things you can ask for instead of cash, why people don’t ask for sponsorships, and the biggest myths about getting sponsors.

In addition, we discussed the biggest mistakes people make when trying to get sponsors, the most unusual thing she has ever seen sponsored, what sponsors want in return for their consideration, and relationship building.

Finally, we talked about the 3-step process she teaches and uses to get sponsors, as well as her upcoming Sponsor Secrets seminar. You can subscribe to the show on iTunes, or you can hear it at https://toginet.com/shows/successprofilesradio