Lori McNeil was this week’s guest on Success Profiles Radio. She is the author of the book, Media Secrets Revealed, and has been an entrepreneur since age 11 when she borrowed $3500 from a bank to start a hot dog stand.

We discussed some common misconceptions about getting on TV, how to know if your topic is appropriate for television, do’s and don’ts of pitching yourself to the media, and why a producer will throw out your pitch immediately.

In addition, we talked about her 5-step process for getting your pitch read by a producer, tips to make yourself attractive to the media, how to be a terrific guest, and how to leverage PR once you have been on TV.

You can hear the entire episode on iTunes and at https://toginet.com/shows/successprofilesradio