Phillip Stutts was this week's guest on Success Profiles Radio. He comes from the world of political marketing, and in over two decades his efforts have contributed to over 1400 election victories, including three Presidential victories. He is the author of the new book, The Undefeated Marketing System, which outlines a five-step method used to elect Presidents and build billion dollar companies.

We talked about the relationship between political marketing and business marketing, the biggest mistakes people make in their marketing, and specific tactics and case studies that show how well this system works.

In addition, we talked about how knowing the demographic of your audience can also impact how you hire your team, how you should hire to your company's mission, and the importance of creating a movement in your marketing.

We discussed a lot more on the show. You can hear it on iTunes, or you can hear it at https://toginet.com/shows/successprofilesradio