Jill Lublin was this week's guest on Success Profiles Radio. She is the bestselling author of four books including Guerrilla Publicity with Jay Conrad Levinson. She teaches a virtual publicity course, helps authors create book deals, and helps businesses position themselves for more profitability and visibility in the marketplace.

We talked about how she initially started in the music industry and got firsthand experience doing PR and promotions. This led to a career in publicity. We also discussed why a lot of people don't seek publicity, identifying great PR opportunities, helping people zone in on their message, and right/wrong ways to develop relationships with media.

In addition, we discussed her philosophy of following up with media who don't respond right away, how she helps authors get book deals, why press releases are still important, and following up with outlets who pick them up.

Finally, we talked about what the media loves and hates from a potential guest, and her Publicity Crash Course. We also had callers at the end of the show talk about how publicity has elevated their businesses. You can hear the show on iTunes or at https://toginet.com/shows/successprofilesradio