Brian McKittrick was this week's guest on Success Profiles Radio. He is the author of the bestselling book, "It Ain't Rocket Surgery: 21 Simple Steps That Will Take Your Sales To The Moon". He is also an insurance and finance specialist licensed in all 50 states and Washington, DC, as well as a top-performing sales professional and team leader.

We talked about why some people are good at sales and others aren't, identifying your ideal customer, having systems to attract leads, and how to become more attractive to your potential customer. 

In addition, we discussed core values, building a powerful network, becoming the "go-to" person in your industry, the importance of having a Dream 25 list, and how to generate leads in any industry that isn't sexy.

Finally, we discussed the importance of gratitude, top productivity tips, what to say yes or no to, and what surprised him about entrepreneurship. You can hear the episode on iTunes or at https://toginet.com/shows/successprofilesradio