Steven Sashen was this week's guest on Success Profiles Radio. He is the CEO and co-founder of Xero Shoes, which has been on the Inc 5000 list five years in a row. We talked about how he started the company and how the shoes are designed to feel like you are walking barefoot.

In addition, we discussed why he turned down a deal on Shark Tank in season 4, what led him to audition for the show with his wife, what the audition process was like, how he prepared for his appearance on the show, the reasons why he has turned down funding deals since then, and his best advice to those starting product-based businesses.

We also discussed his core values, when he realized he needed a team, the challenges of inventory management, and what has surprised him most about entrepreneurship.

You can hear the show on iTunes or here: https://toginet.com/shows/successprofilesradio