Tom LaVecchia was the guest on this episode of Success Profiles Radio. He is a digital marketing specialist, author, and Founder of X Factor Media and New Theory Magazine. He is also the author of the book, The X Factor Selling System.

We discussed the mistake of relying on one large client for most of your business, his four-step selling system, how salespeople mistakenly believe that customers are motivated by price first, and the importance of brand loyalty.

In addition, we talked about the importance of a customer's lifetime value and how that should inform our interactions with them, using SEO to boost your presence online, if/when to use paid media, and geofencing to locally target customers.

We talked about a lot more on the show. You can download and subscribe to the show on Apple Podcasts/iTunes, and you can listen at Success Profiles Radio | Live Internet Talk Radio | Best Shows Podcasts (toginet.com)