Daniel Den was this week's guest on Success Profiles Radio. He is the co-creator of the X Factor Effect methodology where he and his team have helped over 20,000 students and clients grow their businesses. He is also the author of the new book, Ideas That Influence: The Proven Step-By-Step Process For Promoting The Perfect Marketing Message To Your Most Profitable Audiences.

We discussed how he got interested in marketing, his philosophy of "different is the new better", why most sales pitches fail, discovering our million-dollar idea, and finding out what customers actually want.

In addition, we talked about the value of providing an experience in the sales process, being different in our marketing while being true to our brand, testing ideas before scaling them, and the Big Box Experience that he uses to market his book.

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