Steve Robinson was this week's guest on Success Profiles Radio. He is an author, consultant, and speaker on organizational culture, brand strategy, and marketing planning. He is also the former Executive Vice President and Chief Marketing Officer of Chick-Fil-A.

We discussed the importance of having a corporate purpose statement and how it should guide the decisions a company makes, the value of hiring for alignment and cultural fit, how they promote people in the company, and the non-negotiables in the business.

We also talked about how Chick-Fil-A decided to start sponsoring college football, protecting your corporate culture, the danger of growing too quickly, and the challenges of maintaining the culture after the founder is gone.

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