Andrew Carlson was this week’s guest on Success Profiles Radio. He helps high-ticket coaches who are looking to extract more profits from their current email list. He helps clients generate an extra $20K to $100K/month provided that they have a proven product and a proven sales process.

We talked about what it takes to be great at copywriting, how to choose a niche to serve, how to build a list if we don’t have one, how to re-engage a cold list, and the balance between adding value and making offers to your list.

In addition, we discussed creating urgency, using controversy in emails to stir up interest, the biggest mistakes people make in email marketing, how to avoid landing in someone’s spam folder, and testing offers.

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