Draye Redfern was this week’s guest on Success Profiles Radio. He is the Founder of Fractional CMO, helping 7 and 8-figure services companies stop wasting money on marketing and scaling with strategies that work.

He talked about selling a company to Warren Buffett’s Berkshire Hathaway, when it’s appropriate to bring in a CMO to your business, what 7 and 8-figure clients look for in a consultant, using AI to move faster in business, and his book The Recession Survival Guide.

In addition, we discussed his ANCHOR framework to apply to your marketing, why some entrepreneurs fail at scaling their businesses, why referrals and current customers are more profitable than finding new ones, using joint ventures to build a business, and why direct mail can still be very lucrative as a marketing tool.

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