Eric Lofholm was this week's guest on Success Profiles Radio. He is the author of the new book "Sales Scripting Mastery", and we talked about why and how to write scripts for virtually every aspect of your business that involves dealing with a customer.

We talked about how he initially failed at sales, and hired a world-class coach to help him become the top producer in several companies before establishing his own sales training company.

We discussed how mindset is crucial to succeeding at sales, and the components that go into a great script. We also talked about the process of writing a successful script, common objections you must have answers for, and sounding spontaneous. We also talked about how important nonverbal communication is in the sales process.

In addition, we discussed the importance of discovering a customer's buying patterns to formulate our own selling strategy. You can download and subscribe to Success Profiles Radio on iTunes for free. You can also listen to any previous episode at www.successprofilesradio.com