David Brier was this week's guest on Success Profiles Radio. He is one of the leading branding experts in the world, and has been featured in AdWeek, Forbes, Huffington Post, Fast Company, and Business Insider.

We discussed how great branding is about breaking the rules, as well as reputation management, differentiating yourself in a crowded marketplace, and the way that social media has changed branding completely.

In addition, we talked about the traits of an exceptional brand, as well as exceeding expectations, and whether or not your brand should be about you or your company. We also discussed how you know if a re-branding is needed, and how to create brand loyalty.

We talked about all of these things and much more during the show. You can download and subscribe to Success Profiles Radio on iTunes for free. You can also listen to any past episode  at www.successprofilesradio.com