Brian Basilico was this week's guest on Success Profiles Radio. He is the author of "The Bacon System: Sizzlin' Hot Recipes That Grow Your Business". He talked about how he started using "bacon" in his marketing, and that it's an acronym which defines his marketing system.

We discussed strategies that make some websites more effective than others, as well as incorporating audio and video into an overall marketing plan. In addition we talked about mistakes that people make in social media, and how to use it more effectively.

In addition, we also talked about his show the Bacon Podcast, as well as email marketing, Google analytics, and competing philosophies on how sales funnels can be used. You can download and subscribe to Success Profiles Radio anytime for free. You can also listen at www.successprofilesradio.com to hear any previous episode.