Scott Sorrell was this week's guest on Success Profiles Radio. He is known as "Mr. Charge Higher Prices" because he teaches people how to get to the top of their customers' price ranges and stay there. We discussed why people don't charge enough for what they do, as well as some strategies for doing that.

We also talked about how to find out what a customer is willing to pay, having the confidence to ask for what we are worth, and how many choices to offer customers that result in the highest priced sales. In addition, we discussed the relationship between charging more and customers being happy.

Scott also wrote an article in Success Profiles Magazine about whether or not we should charge everyone the same price, and what to do if someone can't pay what we are asking. Finally, we talked about his program Charge Higher Prices University, as well as a giveaway he has for the audience.

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