John Lamont was this week's guest on Success Profiles Radio. He is the CEO of Price My A/C, which is a leading air conditioning repair and installation company in the Phoenix, AZ metro area. He has also been awarded one of the top 25 contractors in Arizona.

We discussed the obstacles that must be overcome to start a business, the importance of building trust in an industry where customers are inclined not to trust anyone, and how to stand apart from competitors in a crowded market.

We also discussed how to define a niche market, how to determine a pricing structure, as well as the importance of complete transparency with customers. We also talked about working ON your business and not IN your business.

Finally, we discussed the importance of giving back and how to build a top-level team. We talked about so much more on the show. You can download and subscribe to the show on iTunes for free. You can also listen at www.successprofilesradio.com