Phillip Stutts was this week's guest on Success Profiles Radio. He is the author of the book "Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth About Political Strategies That Help Businesses Win". We discussed some of the lies marketing agencies try to sell us, the parallels between political marketing and business marketing, and common themes that run through successful political and business campaigns.

We discussed why negative marketing works and how we can skillfully use it without turning off our audience, as well as the importance of clear messaging in our marketing. In addition, we talked about the speed of implementation and how that is required in politics but strangely absent in business.

We also discussed how companies who take a stand on something can be affected by the message they communicate, as well as the importance of authenticity. 

Finally, we discussed how to create a movement using marketing and how many businesses do it wrong. We discussed so much more on the show. You can download and subscribe to Success Profiles Radio on iTunes for free. You can also listen at www.successprofilesradio.com to hear any previous episode.