Lukas Resheske was this week's guest on Success Profiles Radio. He is known as the "Copywriters Millionaires Recommend", and has an elite client list including Mike Dillard, Yanik Silver, Tai Lopez, and many more. He has earned over 7-figures directly from freelance copywriting and direct response marketing, and has earned millions for his clients on product launches, cold traffic campaigns, and Kickstarters.

We discussed the difference between great copy and average copy, knowing who your perfect audience is,  capturing a reader's attention, long copy vs short copy, structuring fees in his business, and overcoming writer's block.

We also talked about his copywriting workshop experience, how he decides who to work with, how to deal with distractions, and much more.

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