Brad Sugars was this week's guest on Success Profiles Radio. He is the Founder and Chairman of ActionCOACH, the world's number one business coaching firm. He is the co-author of the new book, "Pulling Profits Out Of A Hat - Adding Zeroes To Your Company Isn't Magic".

We discussed a lot of things, including why people struggle to make profits in their businesses, the power of exponential growth, the five disciplines of adding zeroes to your bottom line, re-inventing yourself when necessary, and knowing who your real customer is.

We also talked about how to gain leverage in your business, focusing on people first instead of money, the biggest mistakes people make when trying to earn new business, and how artificial intelligence can help us increase efficiency.

Finally, we discussed the concepts of executing our ideas and systems consistently, living on purpose, knowing your organization's core values, and much more. You can subscribe to Success Profiles Radio anytime on iTunes. You can also listen at https://toginet.com/shows/successprofilesradio